HAILE COFFEE BROCHER final

Coffee Grown by Vision: To be one of the leading coffee producer, processor and “The Greatest Long-Distance Runners of All Time” exporter in Africa. “Haile Gebrselassie, Mission: To produce ,process and export top quality, Traceable, micro  2 x Olympic Champion  4 x World Champion lot Ethiopian coffee to the global specialty & sustainability coffee  4 x World indoor champion  1 x World Half Marathon champion market.  2 x World Junior Champion  9 x Golden League Winner Core Values: As Olympian I share and promote the three Olympic  2xinternational Marathon Winner  27 World Records,ranging from the values,  Respect: “respect for the whole of the natural environment on 1500m to the marathon. which we all depend.”  Friendship: “Friendship with all people, no matter who they areLife Principles: \"You need three things to win discipline, hard work or where they are from & that include future generation.”  Excellence: “the important thing in life is not the triumph but theand commitment. These three life principles have taken me to success struggle, the essential thing is not to have concurred but to haveboth in sport & business.” Haile, current President of Ethiopian fought well.”Athletics Federation Farm location & Natural EnvironmentCorporate Name: Haile & Alem International PLCFoundation: December 21, 1999 GC Farm Location: Yepo Village, Masha District , Shaka Zone, SNNPCorporate Business portfolio: Production, Processing & exporting of Region, Ethiopia. Near to UNSCO registerd Shaka forest GPS Coordinate:7°46’30” North & 35°33’30”EastEthiopian Arabica Green Coffee bean. In addition to the coffee business Elevation:1680 m.a.s.l-1875m.a.s.lthe company also engaged in different business portfolio such as, Hotel Rainfall: 1800mm-2200mm& Resort, Real Estate, Fitness Center, Cinema, School, Honey & spice Temperature:17-20 °Cproduction etc. Soil Type: Nitisols (NT) Variety: Specialty coffee varietalsTrade mark: Haile Coffee™ Mill Process: Washed & Natural (Sundried)Coffee Project Name: Yeppo Coffee & Spice Development Project Total Farm Size:1500 ha Plantation year :2013GC-2016GC Coffee Type: Masha Grade 1, Single Origin-Traceable Supply capacity: our yearly marketable production capacity (in tons) commencing from 2016 up to 2020 is 18, 90, 250,434 & 594 respectively. Quality Map: to facilitate production & supply of traceable-micro lot coffee the farm has categorized the recent planted coffee in to 46 separated & identifiable blocks. Summary of Association of Topographic map (elevation), planted variety, processing method with cup profile of

each blocks conducted by SCAA standard summarized under the Natural Mouthful, Peach, Rue,following figures & table. Ginger, Ripe, Pineapple, Rich, Complex mixed mixed 1735-1870 85.7 Apple, Sweet, Long Finish, Washed Mouthful, Peach Farm Practices: Coffee Production & processing follow good agricultural practices which is also socially responsible & at the same time environmental friendly. We have commenced preparation that required under sustainability certification and planned to get verification starting from year 2017. Organization and Management: The coffee business line has well- structured and workable management systems, where by all the activities of farming, processing and export are focused on delivering consistent quality coffee to ensure high level customer satisfactionBlock Variety Elevation point Cup profile Current status: This year(2016) we have harvested 18 tons of coffeeA4 Processes 1790-1870A4 1790-1870 88 Apple, Long Finish, Orange beans as a first year yield. x Mouthful, Peach, Rich,B5 Natural 1735-1800 Lemon, Clean, chocolate & Corporate Social ResponsibilityC6 1735-1760mixed x 1735-1870 88 Sweet, Long Finish, Conservation of Forest: 200 Ha land following “Gahamay” & Mouthful, Peach, Complex, Washed Lemon, Smooth, Delicate, “Bosoko” rivers, which are boundaries to our farm, has been reserved Clean, Creamy for conservation purpose. y Natural 86 Sweet, Long Finish, Construction of all-weather road: The Company construct 18 Km Mouthful, Pineapple, Rich, x Lemon, Clean road that link not all the farm but also the Yeppo community to Masha. Natural mixed 87 Apple Sweet Long Finish Contact Address Mouthful, Peach, Rich, Clean, Creamy Bole Road, Alem Building, Office No: 806 87 Apple, Sweet, Long Finish, Addis Ababa, Ethiopia Marketing & Sells: +251 921 328 292 E-mail: [email protected]

Operation Director: +251 967 892 226 E-mail: [email protected] Office: +251 116 625 980 Fax: +251 116 625 981