advertising

AREAS ADVERTISING STRATEGIESACCOUNT MANAGEMENT What can I do with this degree?SalesDevelopment EMPLOYERSMarketingAdministration Advertising agencies Gain sales experience. Corporate advertising departments Work in sales at campus newspaper or radio station. Specialty advertising firms Develop organizational and communication skills. Consulting firms Learn to think strategically. Marketing firms Self employed/FreelanceCREATIVE SERVICES Advertising agencies Develop and strengthen art skills. This is the creativeArt Consulting firms side of advertising.Copywriting Publishers including:Print Production Compile a portfolio of writing, graphics and ideas.Publishing Trade books Gain knowledge of production and printing.Technical Writing Paperback Work with college or regional magazines and campus Educational materials Technical, scientific and medical publications. Internet sites Take technical writing courses for technical areas ofMEDIA Advertising agencies interest.Advertising Sales Business corporations Learn how to sell your ideas.Planning/Buying Publishers Get experience in the field, even if unpaid.Public Relations/Promotion TelevisionResearch Radio Secure internships.Design, Art and Production Newspapers Get practical experience through part-time or summerDirect Marketing Magazines-Direct marketers advertise directly to the customer Government agencies positions. Internet marketers Develop creativity and learn to take initiative. through mail, magazines, radio, or TV to get an Join campus or local newspaper or radio advertising immediate response by telephone, mail, or fax. staff. Create a portfolio.

(Advertising, Page 2) EMPLOYERS STRATEGIES AREAS Advertising firms A Master’s or Ph.D. may be required for advanced Corporate advertising departments statistical analysis.RESEARCH Specialty advertising firmsStatistics Research laboratories Need experience with statistics, data interpretation,Focus Group Moderation Consulting firms and writing.InterviewingProject Management Television Sole practitioners Complete a co-op program or internship at a marketSupervision Radio research firm. NewspapersSALES Magazines It is critical to be computer literate and somewhatAdvertising Sales Internet marketers mathematically adept since research tends toIndustrial Sales Manufacturers involve “number crunching.”Consumer Product Sales Consumer product companiesFinancial Services Sales Pharmaceutical companies Obtain sales and marketing experience in specificServices Sales Banks and other financial institutions area of interest.Retail Sales Service providers Department stores and other retail establishments Develop excellent communication skills and high PUBLIC RELATIONS energy level. Special Events Media Relations Demonstrate curiosity, confidence, assertiveness, Risk and Crisis Communication outgoing personality, tact and diplomacy. Health Communication Fundraising Proven leadership ability is desirable. Develop a strong commitment to customer satisfac- tion. Public relations firms Get practical experience, even if unpaid. Corporate in-house public relations departments Perfect public speaking ability. Trade associations Demonstrate enthusiasm, interpersonal skills, Government agencies Colleges and universities persuasion, teamwork, integrity, good judgment, Non-profit organizations and intelligence. Labor unions Develop creativity and initiative. Hospitals Secure internships, even if unpaid.

(Advertising, Page 3)GENERAL INFORMATION • For advertising management positions, courses should include marketing, consumer behavior and market research. • Promoting experienced staff fills most advertising positions. Be willing to start in an entry-level position in order to get your foot in the door. • Be willing to relocate to larger markets such as New York, Chicago or Los Angeles for more job opportunities. • Obtain experience through a summer job, part-time job or internship. • Save work along the course of your studies and employment to be used for a portfolio. It is better to have too much to choose from instead of too little. • You may need additional areas of expertise for newspaper or television, such as printing and photography. • Overall, individuals in the advertising area need to be excellent communicators, good listeners, team players, professional, hard working, creative, flexible and enthusiastic. Prepared by the Career Planning staff of Career Services at The University of Tennessee, Knoxville. (2003) UTK is an EEO/AA/Title VI/Title IX/Section 504/ADA /ADEA Employer