OUR IDENTITY SUB-BRAND COLOUR PALETTE – ADVANCED COURSES AND SCIENTIFIC CONFERENCES 51The sub-brand colour palette for PANTONEWellcome Genome Campus Advanced 2592CCourses and Scientific Conferences uses C 58the range of purples and blues from the M 90Campus palette. Y0 K0The primary colour to be used with this R 155sub-brand is Pantone 2592C which is G 38used within the logo. There is also a set B 182of supporting colours which can be used Hex 9B26B6throughout all Advanced Courses andScientific Conferences communications. PANTONE 2395CA highlight colour have been included in C 26the palette (Pantone 631C) which should M 90be used sparingly. Y0 K0 R 200 PANTONE PANTONE G0 2748C 267C B 161 C 100 C 82 Hex C800A1 M 95 M 97 Y2 Y0 PANTONE K 10 K0 285C R0 R 95 C 90 G 24 G 37 M 48 B 113 B 159 Y0 Hex 001871 Hex 5F259F K0 R0 PANTONE G 114 631C B 206 C 74 Hex 007DC3 M0 Y 13 K0 R 62 G 177 B 200 Hex 3EB1C8
OUR IDENTITY SUB-BRAND LOGOS – CONFERENCE CENTRE 52
OUR IDENTITY SUB-BRAND LOGOS – CONFERENCE CENTRE 53Each Campus sub-brand has a variety WGC_SUB_BRAND_CC_LOGO_LANDSCAPE_OPT1of logos available to suit the differentrequirements and formats of yourcommunications. WGC_SUB_BRAND_CC_LOGO_LANDSCAPE_OPT2 WGC_SUB_BRAND_CC_LOGO_LANDSCAPE_STRAPLINE WGC_SUB_BRAND_CC_LOGO_PORT
OUR IDENTITY SUB-BRAND COLOUR PALETTE – CONFERENCE CENTRE 54The sub-brand colour palette for PANTONEWellcome Genome Campus Conference 711CCentre uses the range of reds and pinks C0from the Campus palette. M 97 Y 75The primary colour to be used with this K0sub-brand is Pantone 711C which is R 203used within the logo. There is also a G 44set of supporting colours which can be B 48used throughout all Conference Centre Hex CB2C30communications. PANTONEHighlight colours have been included in 198Cthe palette (Pantone 158C) which should C0be used sparingly. M 82 Y 37 K0 PANTONE PANTONE R 223 226C 158C G 70 C0 C0 B 97 M 100 M 62 Hex DF4661 Y2 Y 95 K0 K0 PANTONE R 208 R 232 234C G0 G 119 C 18 B 111 B 34 M 100 Hex D0006F Hex E87722 Y6 K 18 Pantone R 162 242C G0 C 32 B 103 M 100 Hex A20067 Y 11 K 41 R 128 G 34 B 95 Hex 80225F
OUR IDENTITY SUB-BRAND PATTERN 55A sub brand pattern has been created fromthe Campus pattern for use across all threesub-brands. The pattern is made-up ofthe primary colours from each sub-brandpalette.
OUR IDENTITY SUB-BRAND APPLICATION 56The sub-brand pattern should be croppedto predominantly include the primary colourof the relevant sub-brand. For example,on a letterhead for Public Engagement,the pattern should be cropped to includemainly the green colours. Wellcome Genome Campus Recipient name Hinxton Company name Cambridge Street address CB10 1RQ City, County, – T +44 (0)122 349 0000 E [email protected] w– ellcomegenomecampus.ac.uk –– Dear sir/madam Dusdaeri beriatu sdaecer ionsendae restem vellignatium qui simin coritatquo tem etus anime eum, temperumquas ratem vendestius, il est, sandant usamend isciunt vel et por aliquatque dolorum et unt occus doleni quid qui ant resequamus aborestiis nulparum eiciisciis inimagn atibusam que nulparum si bea dolest re, nihillaborum aut accaesequia volorup tatius re, seque ne non nem fugit occusant aut parunt molorro maximinus ditias orendipsum quia voles eos dia sinimus int eaquas excescias estium consequo cuptae rem fugiaturem. Untur ad es non nis erovit lame nes doloruptis comnimp orumqui voloritiur sedigen delignam volupta quis et plabore perovidero dolupidem que nam fugitios porem volorio nsequod quidenis et facernat. Dusdaeri beriatu sdaecer ionsendae restem vellignatium qui simin coritatquo tem etus anime eum, temperumquas ratem vendestius, il est, sandant usamend isciunt vel et por aliquatque dolorum et unt occus doleni quid qui ant resequamus aborestiis nulparum eiciisciis inimagn atibusam que nulparum si bea dolest re, nihillaborum aut accaesequia volorup tatius re, seque ne non nem fugit occusant aut parunt molorro maximinus ditias ium ipis ident ex et volorepe maxim cullupt aeptiaectius non non reperum rem qui ut prae essint poris natiuntis dessit dolo mossed enes dem nihilici aut amus, tet, quam facias audipidel inimus qui il modis doloraeped quodipi cturiti venis eaquae venimol orendipsum quia voles eos dia Sincerely Your name here Title Dusdaeri beriatu sdaecer ionsendae restem vellignatium qui simin coritatquo tem etus anime eum, temperumquas ratem vendestius, il est, sandant usamend isciunt vel et por aliquatque dolorum et unt occus doleni Dusdaeri beriatu sdaecer ionsendae restem vellignatium qui simin coritatquo tem etus anime eum.
OUR IDENTITY SUB-BRAND LETTERHEADS 57How an application can be designeddifferently for each sub-brand whilstkeeping consistency throughout.Wellcome Genome Campus Recipient name Wellcome Genome Campus Recipient name Wellcome Genome Campus Recipient nameHinxton Company name Hinxton Company name Hinxton Company nameCambridge Street address Cambridge Street address Cambridge Street addressCB10 1RQ City, County, CB10 1RQ City, County, CB10 1RQ City, County,– – –T +44 (0)122 349 0000 T +44 (0)122 349 0000 T +44 (0)122 349 0000E [email protected] E [email protected] E [email protected]– ellcomegenomecampus.ac.uk w– ellcomegenomecampus.ac.uk –w e l l c o m e g e n o m e c a m p u s . a c . u k–– –– –– Dear sir/madam Dear sir/madam Dear sir/madamDusdaeri beriatu sdaecer ionsendae restem vellignatium qui simin coritatquo tem etus anime eum, Dusdaeri beriatu sdaecer ionsendae restem vellignatium qui simin coritatquo tem etus anime eum, Dusdaeri beriatu sdaecer ionsendae restem vellignatium qui simin coritatquo tem etus anime eum,temperumquas ratem vendestius, il est, sandant usamend isciunt vel et por aliquatque dolorum et unt occus temperumquas ratem vendestius, il est, sandant usamend isciunt vel et por aliquatque dolorum et unt occus temperumquas ratem vendestius, il est, sandant usamend isciunt vel et por aliquatque dolorum et unt occusdoleni quid qui ant resequamus aborestiis nulparum eiciisciis inimagn atibusam que nulparum si bea dolest doleni quid qui ant resequamus aborestiis nulparum eiciisciis inimagn atibusam que nulparum si bea dolest doleni quid qui ant resequamus aborestiis nulparum eiciisciis inimagn atibusam que nulparum si bea dolestre, nihillaborum aut accaesequia volorup tatius re, seque ne non nem fugit occusant aut parunt molorro re, nihillaborum aut accaesequia volorup tatius re, seque ne non nem fugit occusant aut parunt molorro re, nihillaborum aut accaesequia volorup tatius re, seque ne non nem fugit occusant aut parunt molorromaximinus ditias orendipsum quia voles eos dia sinimus int eaquas excescias estium consequo cuptae rem maximinus ditias orendipsum quia voles eos dia sinimus int eaquas excescias estium consequo cuptae rem maximinus ditias orendipsum quia voles eos dia sinimus int eaquas excescias estium consequo cuptae remfugiaturem. Untur ad es non nis erovit lame nes doloruptis comnimp orumqui voloritiur sedigen delignam fugiaturem. Untur ad es non nis erovit lame nes doloruptis comnimp orumqui voloritiur sedigen delignam fugiaturem. Untur ad es non nis erovit lame nes doloruptis comnimp orumqui voloritiur sedigen delignamvolupta quis et plabore perovidero dolupidem que nam fugitios porem volorio nsequod quidenis et facernat. volupta quis et plabore perovidero dolupidem que nam fugitios porem volorio nsequod quidenis et facernat. volupta quis et plabore perovidero dolupidem que nam fugitios porem volorio nsequod quidenis et facernat.Dusdaeri beriatu sdaecer ionsendae restem vellignatium qui simin coritatquo tem etus anime eum, Dusdaeri beriatu sdaecer ionsendae restem vellignatium qui simin coritatquo tem etus anime eum, Dusdaeri beriatu sdaecer ionsendae restem vellignatium qui simin coritatquo tem etus anime eum,temperumquas ratem vendestius, il est, sandant usamend isciunt vel et por aliquatque dolorum et unt occus temperumquas ratem vendestius, il est, sandant usamend isciunt vel et por aliquatque dolorum et unt occus temperumquas ratem vendestius, il est, sandant usamend isciunt vel et por aliquatque dolorum et unt occusdoleni quid qui ant resequamus aborestiis nulparum eiciisciis inimagn atibusam que nulparum si bea dolest doleni quid qui ant resequamus aborestiis nulparum eiciisciis inimagn atibusam que nulparum si bea dolest doleni quid qui ant resequamus aborestiis nulparum eiciisciis inimagn atibusam que nulparum si bea dolestre, nihillaborum aut accaesequia volorup tatius re, seque ne non nem fugit occusant aut parunt molorro re, nihillaborum aut accaesequia volorup tatius re, seque ne non nem fugit occusant aut parunt molorro re, nihillaborum aut accaesequia volorup tatius re, seque ne non nem fugit occusant aut parunt molorromaximinus ditias ium ipis ident ex et volorepe maxim cullupt aeptiaectius non non reperum rem qui ut prae maximinus ditias ium ipis ident ex et volorepe maxim cullupt aeptiaectius non non reperum rem qui ut prae maximinus ditias ium ipis ident ex et volorepe maxim cullupt aeptiaectius non non reperum rem qui ut praeessint poris natiuntis dessit dolo mossed enes dem nihilici aut amus, tet, quam facias audipidel inimus qui il essint poris natiuntis dessit dolo mossed enes dem nihilici aut amus, tet, quam facias audipidel inimus qui il essint poris natiuntis dessit dolo mossed enes dem nihilici aut amus, tet, quam facias audipidel inimus qui ilmodis doloraeped quodipi cturiti venis eaquae venimol orendipsum quia voles eos dia modis doloraeped quodipi cturiti venis eaquae venimol orendipsum quia voles eos dia modis doloraeped quodipi cturiti venis eaquae venimol orendipsum quia voles eos diaSincerely Sincerely SincerelyYour name here Your name here Your name hereTitle Title TitleDusdaeri beriatu sdaecer ionsendae restem vellignatium qui simin coritatquo tem etus anime eum, temperumquas ratem vendestius, il est, sandant usamend isciunt vel et por Dusdaeri beriatu sdaecer ionsendae restem vellignatium qui simin coritatquo tem etus anime eum, temperumquas ratem vendestius, il est, sandant usamend isciunt vel et por Dusdaeri beriatu sdaecer ionsendae restem vellignatium qui simin coritatquo tem etus anime eum, temperumquas ratem vendestius, il est, sandant usamend isciunt vel et poraliquatque dolorum et unt occus doleni Dusdaeri beriatu sdaecer ionsendae restem vellignatium qui simin coritatquo tem etus anime eum. aliquatque dolorum et unt occus doleni Dusdaeri beriatu sdaecer ionsendae restem vellignatium qui simin coritatquo tem etus anime eum. aliquatque dolorum et unt occus doleni Dusdaeri beriatu sdaecer ionsendae restem vellignatium qui simin coritatquo tem etus anime eum.
58A P P L I C AT I O N SThe following pages contain examples 3of how the brand elements, patterns andphotography can be combined to evokethe concept of life-changing science acrossour communications.
OUR IDENTITY MASTER CAMPUS MAP 59 The map has been designed to allow the option to change the background to a relevant colour* as long as this doesn’t affect the map’s legibilty.*When creating maps for a sub-brand, the relevant primary colour should be used as the background, otherwise any of the other WGC colours can be used. The use of a key is manatory when the master map is applied, please see page 61. 1 Roads Pathways 2 Communal area 3 Water 4 Designated smoking point 5 Car parking 6 Fire Assembly point 7 8 9
OUR IDENTITY CAMPUS MAP – VARIATIONS 60When the map is applied to a larger NORTH WILLOWapplication such as signage, the LODGE COURT Bversion of the map which includes text MU L B E R R Yinstead of coded numbers can be used. COURT WILLOW COURT A TENNIS COURT SUITE H I N X TON HALL CONFERENCE CENTRE CAR PARK SUL S TON BUI L DING WEST EMBL-EBI PAV I L L I ON NORTH (MAIN) CAR WATER PUMP PARK ROOM GARDENERS STORE EAST LODGE RESEARCH MORGAN CAIRNS SUPPORT BUILDING PAVILION FACILIT Y (RESTAURANT) R EC E PTION EMBL-EBI SOUTH (ELIXIR TECHNICAL HUB) BIODATA CAR PARK INNOVAT ION C EN TR E OGILVIE BUI L D I NG
OUR IDENTITY CAMPUS MAP – APPLICATION 61 The Wellcome Genome CampusHow the map can look within an Wellcome Genome Campus is home to some of the world’sapplication such as the Map and Visitor Hinxton foremost institutes andInformation guide. The coded number Cambridge organisations in genomicsversion is used and the key for the map Cambridgeshire and computational biology,uses the same graphics as within the C B10 1RQ committed to delivering life-map, to be clear and consistent. Tel: 012 2 3 496815 changing science with the reach, scale and imagination SAFETY SIGNS FIRE to solve some of humanity’s There are Health an If you discover a fire, sound the greatest challenges.signs displayed throu alarm by breaking the glass ofCampus; please fam the nearest call point. 1 EMBL-EBI Main Roads yourself with the foll — Building Pathways colours and styles: DO NOT attempt to extinguish (and East Wing) Communal area the fire. WaterGreen Rectangular o — 2 Sanger Institute Designated are used to indicate On hearing the alarm, stay with Sulston Laboratories smoking pointescape routes, the lo your host whenever possible. Car parking of emergency equip — 3 West Pavilion Fire Assembly point positions of safety. DO NOT USE LIFTS. — — 4 Morgan BuildingBlue circle signs indi DO NOT RETURN until (Data Centre)specific behaviour or instructed by the Assembly that is required. Warden at the assembly point. 5 Research Support — — Facility Yellow triangular sig There are evacuation chairs on a hazard present. site. If you have a disability that 6 EMBL-EBI South — prevents you from evacuating BuildingRed circle with a line via the staircase please advise (home of ELIXIR)indicate actions whic security when you arrive. permitted. — 7 Ogilvie Building Fire alarms are tested every Wednesday between 08.30am 8 Biodata and 11.45am. Innovation Centre (Under Construction) MAP 9 Cairns Pavilion and visitor information (restaurant) 10 Reception 11 East Lodge 12 Gardeners’ Store 13 Water Pump Room 14 Hinxton Hall 15 Conference Centre 16 Willow Court A 17 Willow Court B 18 Tennis Court Suite 19 North Lodge 20 Mulberry Court
OUR IDENTITY CAMPUS SIGNAGE 62How the identity can be applied to ENGINEERING THE MORGAN BUILDING MULBERRY COURT WILLOW COURTsignage across the Campus, both WORKSHOP DATA CENTRE CONFERENCE CENTRE TENNIS COURT SUITEgenerally and sub-brand specific. RSFHowever all signs should have a TENNIS COURTconsitent layout and type styling/size.CONFERENCE CENTRE DELIVERIESCAR PARK D ENTRANCE
OUR IDENTITY CAMPUS SIGNAGE 63Monoliths which use the general Campusidentity elements and colours. ECNEREFNOC ECNEREFNOC ECNEREFNOC ERTNEC ETRHTENCEAC I R N S ERTNEC PAV I L I O N MAP NOITPECER NOITPECER NOITPECER R E S TAUR A N T SMOOR TFOL SMOOR TFOL SCMOOFFOERE TSFHOOLP MUROF EHT MSUPORROTFS EHHATLL KCIRC SICNARF MVUISIRTOOR FRECEEPHTITON KGCYI MR CN AS ISCI UNMA R F MUIROTIDUA KACll IviRsitoCrs reSpoIrCt toNreAcepRtioFn MUIROTIDUA NOSTAW SEMAJ MDUELIIVREROIEST I D UA NOILIVAP NOSTAW SEMAJ NILKNARF DNILASOR NOSTAW SEMAJ NOILIVAP NOILIVAP N O I L I V AP RAB NILKNARF DNILASOR NILKNARF DNILASOR NOILIVAP NCOONIFLE RIEVNAC EPDE L EGATE S RAB RAB
OUR IDENTITY CAMPUS SIGNAGE – CONFERENCE CENTRE 64The same monolith types which have beenaltered to suit the specific sub-brand, inthis case the Conference Centre. ECNEREFNOC ECNEREFNOC ECNEREFNOC ERTNEC ERTNEC EMRATNP EC HINXTON HALL NOITPECER NOITPECER NOITPECER LIBRARY ROOM SMOOR TFOL SMOOR TFOL SGMROEEONR RTOFOOML MPUORMOPFEIEIAHNT ROOM MUROF EHT MMUULRBOERFRY ECHOUTRT DELIVERIES KCCHIERSCT NS IUCTNSAURIFT E KWCIILLROCW SCOI CURNT ADERLFIVERIES MRUE SI TRAOUTRI DANUTA KCIRC SICNARF MUIROTIDUA NBOARSTAW SEMAJ MUIROTIDUA NLOUI LNI VGAEPS NURSERY DELIVERIES NOSTAW SEMAJ NNOURSSTERAYWDROSPEOMFFA J NHIAL LKLNBAERDFRDONOMI LSA S O R NOILIVAP N O I L I V AP NOILIVAP NILKNARF DNILASOR NILKNARF DNILASOR RAB NOILIVAP N O I L I V AP RAB RAB
OUR IDENTITY P OWER POIN T T EMPL ATE 65Brand patterns, cut-out photography anda combination of the two should be usedon title pages and divider pages where abold statement is being made.Simple divider pages should feature asingle colour from the brand palette,which should be echoed throughout thatsection of the presentation.Charts and infographics should alwaysuse colours from the brand palette.The font Arial should be used, in Boldweight for headings and Regular weightfor text.
OUR IDENTITY BROCHURES 66 An example of a Campus brochure cover An example of a Scientific Conferences specific brochure cover LIFE-CHANGING TRANSFORMING GENOMIC DEVELOPMENTS PERSONALISED MEDICINE BIOMARKERS FOR BRAIN DISORDERS: CHALLENGES AND OPPORTUNITIES – 1-3 FEBRUARY 2015
OUR IDENTITY BROCHURES 67 Em volo omnis dolo doluptas enimus et accaesed ut laut occum volum everiae pratque sapedi beaquam usamusam nonsed ut re labora debisiDamenimod magnataquis ipidit, alitas ut re, sinciae. Neque eari comnis quibus et aut oditatet, sequiatis re consent. To explitatem fuga. Rum resequos aut eatem enti volupta seque num eniscim perror sam dolorer spedicium quod maximin ctemolo resserrore, sequi sam ratur moles idescid quo dolenda ecernatum rehenda dessequides dolor aspe non nos molor serferc hillaceri cupid ex expersp istias moluptas sum apidus dolupti reius, solupta sum abo. Fuga. Busanda deruntia de dusapic ipsundaero explande erum excesequos serum, quis verore, in comnis ni dolupta spicima isqui ut odit opturemperro bla inum volenimin nis doluptat es eum qui se eum esse sendi aliquod mincips antias aut mo dit denis eum que venda. SHAPING OUR FUTURE CANADA EUROPE RUSSIA Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet consecteur adipiscing elit qulsque consecteur adipiscing elit qulsque consecteur adipiscing elit qulsque INCOME PROJECTIONS GRL PAY AND REWARD FRAMEWORK INTRODUCTIONNORTH AMERICA AS A HUB OF SCIENCE, Tium aligendant voloriatum ea il es sitaqui abo. Bus. Int eaqui od quam cus parchilignam sinciaeptur? Em volo omnis dolo doluptas enimus dolor sapitatus ari rae volorest, antum, The Board of Governors in April BUSINESS, EDUCATIONAL Aquae cus, nossi odisimus sitias essendus dolum Quiatur adit, officat oditaquat aut ad maximporum facea et accaesed ut laut occum volum que dolecus autectisciis nobis 2014 agreed in principle to AND CULTURAL ACTIVITIES, id erum quatur? Atemporias di nonsed ut unt eos por serum qui cone earit vel moluptusda dipsam nesci everiae pratque sapedi beaquam aliquatiam sum cum nectemporae provide funding for up to £16.6m OUR CAMPUS VISION IS TO et et maximint aceatio nserias parcit, tem dolo vercit exceat lam expe natur, ut ulpariam, ulparibus usamusam nonsed ut re labora porist, volo in rem et, sinullo rporeca to build an Incubator for biodata TRANSLATE OUR GENOMIC eictatios ium elit quunt parumenistem atemquias es sam, sequatum elita core laccumquam, totat dolupit la debisiDamenimod magnataquis ipidit, borest, inis asperibus doloreius aut companies (now called the BiodataNORTH AMERICA AND GENETIC SCIENCE debis sapiet, odisque modia sinvele ctempor dit modi officab orerovid magnihil into verspicid eatempo alitas ut re, sinciae. Neque eari comnis rem eum exceper epelesti dem enis Innovation Centre or BIC) on the INTO TRANSFORMATIONAL emolenis sus preperro illenih icidendae reptin ea porepudaepre aut mo core, audit, endam rest quibus et aut oditatet, sequiatis re dunt fuga. Nam, uta venimus accus, ut HEALTHCARE BENEFITS. deliquaepel estruntis quia eaquata corit fuga. que pratent, quosseratur? Qui as que optationse pe volor consent. vellam dolorit iaturio reptatia esequid THIS IS A PLACE OF Nem suntia voluptatur? sum dest, im sim eaque re, qui videlit que quunt eos rest molecte ctiones apid mos et occust, LIFE-CHANGING SCIENCE. aliquo idis cusdae. Cerisit, aperumquatur serum quos ea To explitatem fuga. Rum resequos aut omnihil moditios ullaborum fugiae voluptae con perro omnihitatem nonsed es maio iliqui eatem enti volupta seque num eniscim offictia assunt ipidis pe idus, Wellcome Genome Campus. This ASIA dem idemporem. Nam receperiti to es solor alita il eum perror sam dolorer spedicium quod incideliquis estrum everovit qui facerissequi blantis citatur, tem ium faccus. maximin ctemolo resserrore, sequi doloreptam, eum re liae. Itaspis inctur, development was considered to be sam ratur moles idescid quo dolenda aciis unt hiliaspe exerro dolupti odi ecernatum rehenda dessequides dolor coriorempor solupta ipsam qui dolorer phase 1 of aspe non nos molor serferc hillaceri chicien imporer ionsequam ut libus, a staged approach to encouraging cupid ex expersp istias moluptas sum quam delic te voluptaquias debis nest businesses on Campus. The Board apidus dolupti reius, solupta sum abo. volorerciis et quisit, velitae modi requested further discussion on Use of infographics Fuga. Busanda deruntia de dusapic occus, vent maximen daessitat to make the image ipsundaero explande erum excesequos volorestotas explique pos ditatur solut more engaging serum, quis verore, in comnis ni ut dolupta spicima isqui ut odit opturemperro bla inum volenimin nis some isUsNuITeEDs SbTeATfEoSre releasiAnFgRICtAhe ASIA AUSTRALIA doluptat es eum qui se eum esse sendi funds for theLorem ipsum dolor sit amet project. 2014/15 2015/16 2016/17 2017/18 2018/19 aliquod mincips antias aut mo dit consecteur adipiscing elit qulsque Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet *NOTE 1 YEAR 1 YEAR 2 YEAR 3 YEAR 4 denis eum que vendam ne volessi SOUTH consecteur adipiscing elit qulsque consecteur adipiscing elit qulsque consecteur adipiscing elit qulsque 31.2 170.1 288.1 516.8 620.3 tatur? These issues were: 10% 20% 35% 48% AMERICA 139.4 287.1 502.7 715.8 RUNNING COST £K (30.7) (0.9) (14.1) 95.5 — to ensure a robust cost challenge Lorem ipsum dolor sit amet (61.9) (62.8) (76.9) 18.6 had occurred and the project costs consecteur adipiscing elit qulsque were reasonable,A place of Is quaeperae provit qui cus incturibuslife-changing science OCCUPANCY LEVEL 0% etureris aut quaspid quatem ditiur? — to develop the business case 110as a sign-off Alitaturiosa dolor andel molorer rfuerstohuerrctiongadnderee6dsss6,i%nccolmusmioenrcciraitleria, 75 spidellam ipsunt et raest, occus strategy and income model, and 75% 90% 55 enimint magnati ustiam fuga. Oloria 31 INCOME £K 0.0 nest ut expel miliquiat maionse ctotate 10 (£500 PER SQ M) cusae volorem arciis abori adit lab ipsa qui dolorei ctatur reptatu ressita — to ensure processes are in place (DEFICIT)/SURPLUS £K (31.2) tiatur, odis il magnimp edipsandebis to address conflicts of interest, (BEFORE ma aut volorrorerum autem. Arum support a spin-out culture and to DEPRECIATION) retain/attract staff. CUMULATIVE £K (31.2) 75 27 19 60 5 55 67 Wellcome Genome Campus | Biodata Innovation Centre (BIC) | 14 October 2014 Wellcome Genome Campus | Biodata Innovation Centre (BIC) | 14 October 2014 67 67 Wellcome Genome Campus | Biodata Innovation Centre (BIC) | 14 October 2014 Wellcome Genome Campus | Biodata Innovation Centre (BIC) | 14 October 2014 67
OUR IDENTITY EXHIBITION STANDS 68 Pattern interacting with type and imagery see page 37 and 38 Pattern can be used to link Logo lock-ups see page across multiple formats 24-25
OUR IDENTITY STAT IONERY – B U SI N E SS C A R D S 69Examples of sub-branded business cards Examples of how a wallet can hold business cards for those who work at companies within partnership with Wellcome Genome Campus.Wendy ArntsenHead of Campus Development–Wellcome Genome CampusHinxtonCambridgeCB10 1S A–T +44 (0)122 349 5390E [email protected]–w w w.we ll c o m e g e n o m e c amp u s .o rg Lindsay Crosswell EMBL-EBI Head of External Relations Wellcome Genome Campus Hinxton Cambridge CB10 1RQ T +44 (0)122 349 0000 E [email protected] ebi.ac.uk
OUR IDENTITY STAT IONERY 70 WITH Wendy Arnsten COMPLIMENTS Head of Campus Development – Wellcome Genome Campus Hinxton Cambridge CB10 1S A – T +44 (0)122 349 5390 E [email protected] – wellcomegenomecampus.org WITH COMPLIMENTS — Wellcome Genome Campus Hinxton Cambridge C B10 1R Q – T +44 (0)122 349 0000 E [email protected] – wellcomegenomecampus.org Recipient name Wellcome Genome Campus Company name Hinxton Street address Cambridge City, County, CB10 1RQ – T +44 (0)122 349 0000 E [email protected] –w e l l c o m e g e n o m e c a m p u s . o r g –– Dear sir/madam Dusdaeri beriatu sdaecer ionsendae restem vellignatium qui simin coritatquo tem etus anime eum, temperumquas ratem vendestius, il est, sandant usamend isciunt vel et por aliquatque dolorum et unt occus doleni quid qui ant resequamus aborestiis nulparum eiciisciis inimagn atibusam que nulparum si bea dolest re, nihillaborum aut accaesequia volorup tatius re, seque ne non nem fugit occusant aut parunt molorro maximinus ditias orendipsum quia voles eos dia sinimus int eaquas excescias estium consequo cuptae rem fugiaturem. Untur ad es non nis erovit lame nes doloruptis comnimp orumqui voloritiur sedigen delignam volupta quis et plabore perovidero dolupidem que nam fugitios porem volorio nsequod quidenis et facernat. Dusdaeri beriatu sdaecer ionsendae restem vellignatium qui simin coritatquo tem etus anime eum, temperumquas ratem vendestius, il est, sandant usamend isciunt vel et por aliquatque dolorum et unt occus doleni quid qui ant resequamus aborestiis nulparum eiciisciis inimagn atibusam que nulparum si bea dolest re, nihillaborum aut accaesequia volorup tatius re, seque ne non nem fugit occusant aut parunt molorro maximinus ditias ium ipis ident ex et volorepe maxim cullupt aeptiaectius non non reperum rem qui ut prae essint poris natiuntis dessit dolo mossed enes dem nihilici aut amus, tet, quam facias audipidel inimus qui il modis doloraeped quodipi cturiti venis eaquae venimol orendipsum quia voles eos dia Sincerely Your name here Title Dusdaeri beriatu sdaecer ionsendae restem vellignatium qui simin coritatquo tem etus anime eum, temperumquas ratem vendestius, il est, sandant usamend isciunt vel et por aliquatque dolorum et unt occus doleni Dusdaeri beriatu sdaecer ionsendae restem vellignatium qui simin coritatquo tem etus anime eum.
OUR IDENTITY L ANYARD 71How graphic elements can be used in a Line pattern usedphysical way. on ribbon Crop of logo Expiry Sample name Access ABC Limited Name Sample name Host Sample name Company ABC Limited
OUR IDENTITY MERCHANDISE – CAMPUS 72Some examples of how the identity canbe applied to merchandise. Relevantstatements can be used to reinforcethe idea that this is a place of scientificdiscovery and life-changing science. 1.8 MILLION DNA FIT ONTO THE TIP OF THIS PENCIL Wellcome Genome Campus – T +44 (0)122 349 5000
OUR IDENTITY MERCHANDISE – SUB-BRAND 73Some examples of how the sub-brand identities can be applied tomerchandise. Relevant statements canbe used to reinforce the idea that thisis a place of scientific discovery andlife-changing science.By using the words from each sub-brand and applying them to relevantmerchandise, you can show howthe three sub-brands collaborate byconnecting the words physically. GTCA ACTG GTCA SCGT ATCG GTCA ACTG GTCA SCGT ATCG GTCA ACTG ATCG GTCA ACTG GTCA SCGT ATCG GTCA ACTG GTCA SCGT ATCG GTCA ACTG GTCA SCGT ATCG GTCA ACTG GTCA SCGT ATCG GTCA ACTG GTCA SCGT ATCG GACTG GTCYOUR GENETIC CODE ATCG GTCA GTCA ACTG ATCG GTCA ACTG GTCA SCGT ATCG GTCA ACTGGTCA ACTG GTCA SCGT AA HOLDS THE CLUES GTCA SCGT ATCG GTCA ACTG GTCA SCGT ATCG GTCA ACTG ATCG GTCA ACTG GTCA SC TO LIFE-CHANGING GTCA GTCA ACTG ATCG ACTG GTCA ACTG GTCA SCGT ATCG GTCA ACTG ACTG GTCA SC SCGT AA DISCOVERIESGTCA ACTGGTCA ACTG GTCA SCGT ATCG GTCA ACTG GTCA SCGT ATCG GTCA ACTG GTCA SCGT ATCG GTCA ACTG GTCA SCGATCG GTCA ACTG GTCA GTCA ACTG GTCA SCGT ATCG GTCA ACTG GTCA SCGT ATCG GTCA
OUR IDENTITY WEBSITE HOLDING PAGE 74An example of how the identity canwork across a digital platform such asa website holding page.
OUR IDENTITY GENERIC EMAIL TEMPLATE 75An example of how a sub-brandidentity can work across an onlinee-mail template.
CONTAC TS 76For brand assets such as logo 4or typeface files please contactSusan Quick, Campus Project Manager [email protected]
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