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BUSINES S PLAN Name : Ngede chinyere Post : Founder Telephone : 09090348980

CONTENTS Brand overview Marketing Analysis & promotion strategy Customer Financial analysis Highlight

01 BRAND OVERVIEW Founder Shopwithrubi is a fashion brand owned and managed by Ngede Ruth chineye.Ngede Ruth chineye is a vibrant lady who loves fashion and had always inspire to grow a brand in the fashion industry to enable her showcace her creativity in fashion and style and build an empire that empowers young lady to look bougie and classic without breaking the bank.Being fully aware of her passion and how she may end up managing a big fashion brand she secured a degree in business education and administration. Brand Description Shopwithrubi is a one man business that deals with the wholesaling & retailing of classic ladies wears and fashion accessories. We deliver hot chic wears .Knowing fully well how classic hot wears do magic on ladies. Every ladies wish is to look astonishing & admirable at shopwithrubi we stock up chicky wears that will make our customers look bougie & chicky and revealing thier admiral figure. BRAND NEEDS For the brand to achieve it aims its major needs are ; 1. Having a professional working store 2. Having an online store to build brand Authenticity 1th

IMPLEMENTATION IS CRUCIAL IS OBTAINING THE RESULT OF THESE STRATEGIES

Market Analysis & Promotion 02 Strategy Product Viability and Pricing strategy Fast fashion has proven to be a lucrative sector in the market, with the young adult population in Nigeria showing a desire for fashionable yet inexpensive products. Nigeria’s Minister of Information and Culture, Alhaji Lai Mohammed, says that the annual revenue of the Nigerian Fashion Industry is around N2 trillion with about 1,000 businesses that employ over 30,000 practitioners. ''Compare this with the Film Industry, with an annual revenue of N140 billion or the Music Industry, with an annual revenue of N300 billion, and you will understand how huge the Fashion Industry is,” he said. The above narration shows that clothing and apparel is a super active business globally and the damand for clothing and shoes is on a rise as forecasted. To be more precise The global fashion industry is worth over $2.5 trillion, with Africa’s share estimated at less than 1% of that total. Meanwhile, Euromonitor suggests that the Sub-Saharan fashion market is worth $31 billion, with Nigeria accounting for 15% of that ($4.7 billion). This is materially lower than South Africa’s share ($14.4 billion), even though Nigeria has nearly four times as many people. . Pricing Strategy Shopwithruby pricing will be appropriate for the high quality and level of service associated with the store. Pricing will be pocket friendly yet equalvailent to brand authenticity. Profit margin will be ranging from not less than 15% of cost price upward E.g Presume a cloth cost 8,000naira The minimum profit margin as 15%= 15%× 8,000= 1200 Other pricing strategy :Determinat of price include ; Volume of product Customer Personality Location of delivery

Marketing Strategy  Leverage the social Have a Contest or Giveaway media Apart from the buzz you’ll generate around your brand and products, you can  Create an ecommerce have participants enter the promotion store by signing up for an email newsletter, liking or sharing a social page, and so  Get celebrities to on, which can give you valuable love and wear your consumer data you can use to tailor your brand marketing strategy down the line. Usevideo whenever possible Partner with well-known fashion bloggers It is not secret that video is hot, or Connect with influencers hot, hot. Marketers who use This is not a new strategy, but one video grow revenue 49% faster that is often used my effective than those who do not! fashion marketers. If you can build a list of social media influencers and find ways to connect with them to get them to share your brand and content, your audience will simultaneously grow with theirs.

03 Customer Analysis & leads Generation Ideal customer profile (ICP) 1 Idea Customer Profile(ICP) 2 Customer interest Customer interest Business & money Go clubbing Traveling Social media freak(Instagram & tiktok) Outing & dinner Slay hot Fast fashion Demographic Demographic Age 23-33 Age range18-28 Location : Lagos,pH,abj, Location: Lagos,Ibadan,p.h,Ogun state,abuja Media interest :Instagram & Occupation: self employed/students Tweeter Media interest : Instagram ,Tiktok ,Facebook YouTube Pain point /objective Customer pain point/objective  They want to look hot even while being official  They want to look classic  They love looking classic & bougie  They want to look expensive  They want to look expensive  They want to show off their admiral  They want to look fit in with the wealthy ones  They want to show off their admiral figure without figure  They want to choke men being too explosive I.e sleekly but yet not exposive  Reveal thier endowment

04 financial Highlight Shopwithrubi revenue will come from the sales and provision of clothing service to customers. As the brand is at a start up level it initial revenue will majorly be used in Expanding the brand . There is no forecast of sales as brand is just about to officially lunch Capital Requirements Shopwithrubi is seeking a total funding of 5,100,000 to launch its store. The capital will be used for funding capital expenditures, manpower costs and working capital.The revenue generated will be use in further expanding of the business in the next business year. Specifically, these funds will be used as follows: Shop Rent 3,100,000 Air conditioning 150,000 Fans. 60,000 Branding materials(plus logo design). 60,000 Furniture. 500,000 Painting & decoration. 200,000 Product 800,000 Cost of marketing. 100,000 Generator. 150,000 Miscellaneous & petty exp 80,000

LEADS GENERATION These are best channels due to claRssUofLcloEthing. After a thorough review of channels with highest traffic of ideal customer the below are highly recommended.  Tiktok 100%  Instagram 120%  Tweeter/Faceebook 80%  Whatsapp 60% Leads will generated to the channel of brand promotion through YouTube ,Influencers, collaboration,Celebrity tag & Ads . Lead generation rule  Don't run ads to sell immediately ,you can run ads while running promo,contest  Connect your ecommerce store link with your YouTube and your social handles for follow up .  In all platforms ensure using keywords/hashtag  Personalize your YouTube channel  Personalize your media handles (since you have a online brand store) ACTION Action plan  Open all media space  Prepare video making & editing strategy  Set up ecommerce store (very important)  Develop a practicable mode & process of goods transmission for ecommerce  Rebrand & relaunch (tell your customers you are opening a store, you just start a youtube channel,you are owning a logo,you are stocking up new dripping wears etc just keep them updated with the new big plans about your organization)  Connect with YouTubers  Get & launch your physical store  Create a content marketing strategy/plan  Promote YouTube to reach your first 1k subscribers in max of 2month  PROMOTE POST ENGAGE SELL !!!!!

Your best DRESS UP store！ Name : Ngede chinyere Post :Founder Telephone : 09090348980