SOJC Centennial Book

Willard Thompson Revises and Expands Advertising ProgramAdvertising was a hot and growing industry in the early1950s, but top ad agencies often lamented the lack ofgraduates trained in the skills they needed. Intent on lling this gap, Thompson — who gave up a successfulgig as a news and radio ad exec to teach — completelyupdated every course in the J-School’s ad curriculum withan emphasis on practical, realistic training in production,selling, copywriting, layout, and research. The demand forthe program’s graduates was so high that every one of themhad a job lined up before commencement. Donor Carolyn Chambers ALUMNI MEMORY Graduates Anita Johnson, BS ’A graduate of UO’s business school, Chambers, BA ’53,was one of Oregon’s most successful businesswomen and Coming from Coeur d’Alene, a small town inphilanthropists. She started Eugene’s second TV station, northern Idaho, I was so fortunate to land inKEZI-TV, a few years after graduating, and built Chambers the University of Oregon School of Journalism.Communication on that foundation. Chambers served Only about 36 hours of journalism courses wereon the Journalism Advancement Council for many years required out of the 186 needed to graduate, but Iand has been one of the J-School’s biggest benefactors, was sent to political science, history, economics,establishing its rst two endowed professorships as well philosophy, and English, for a true liberal artsas the Carolyn Chambers Electronic Media Center. education. Emerald Editor Bill Gurney My journalism professors included such inspiring Dies at ROTC Camp teachers as John Hulteng, Charles Duncan, and, of course, Warren Price. Not one woman taught Gurney, class of ’54, was set to be the Emerald’s associate in the J-School. Professor Price often told me editor when school started again in the fall. But the that it was a waste of time to teach women who gifted writer’s life was cut tragically short when a probably never would go into the eld since they training plane crashed during an orientation ight at an would instead marry and raise children. Later ROTC summer camp on McChord Air Force Base. The I realized that he was really challenging us to lead editorial of the Emerald’s rst issue of the school become working journalists. year was a heartfelt obituary honoring its fallen reporter. Old Oregon, 1990 Other students I knew and worked with were alsoOregana, 1952 inspiring: Bob Frazier, Fred Taylor, Lorna Larson, Jim Wallace, June Goetze, Stan Turnbull, Lee Brophy, and Don Fair, to name a few. It was a life- changing four years for a rst-generation college kid from northern Idaho.

McClure Hall DemolishedThe J-School’s rst home, McClure Hall — named for an early professor of chemistry, Edgar McClure, who was killed in a climbing accident on Mt.Rainier in 1897 — provided overcrowded and rickety housing for the school’s rst 40 years. In fact, whenever the printing press located on the rst oor ran a job, the entire building would vibrate. McClure was nally demolished to make way for construction of the new Eric Allen Hall.

Allen Hall Opens for BusinessNamed Eric W. Allen Hall at the request of the Oregon Newspaper Publishers Association, the new $600,000 structure was attached to the 1923journalism building, which was completely remodeled to match the style of the mid-1950s. One of the largest journalism education buildings inthe nation at the time, Allen Hall featured a radio/television broadcast studio, an auditorium with a movie projection booth, and a seminar roomclosely patterned after Allen’s living room. The rst oor was occupied by the University Press (which moved out in 1996), and the Oregon DailyEmerald occupied a good share of the third oor until it became an independent paper in the early 1970s.

Allen Hall: A modern facility... Radio Broadcast Studios J-students enrolled in radio news courses aired live newscasts from a small announcer booth at the back of Allen 314. A second small room served as a control booth where students used audio equipment to send the live broadcasts to KWAX, which remained on the third oor of Villard Hall. The newscasts often featured up-to- the-minute national and international news students received from a wire service via a teletype machine. University Press What began in a crowded room in McClure Hall under Dean Eric Allen’s supervision became the fastest growing department on campus between 1917 and 1948. The University Press moved with the School of Journalism to the new Allen Hall, where it took up residence on the bottom oor. The department housed a complete letterpress, o set press, multigraph, and bindery facilities.

...that hasn’t forgotten its pastEric Allen Memorial Seminar RoomTo honor its namesake, Allen Hall included a unique seminar roombuilt in the likeness of the living room in Eric and Sally Allen’s home,where the former dean often met with students. The Allen roomwas remodeled in the early phases of the Allen Hall renovationand continues to be used for seminars, meetings, and professionalgatherings. From the mid-1950s until the faculty outgrew the room’scapacity in recent years, it was the site of many faculty meetings.Washington HandpressJ-School students are reminded of the proud history of Oregonjournalism every day when they walk past the more than a century-old Washington handpress, which was moved from McClure Hall tothe new Allen Hall when it was built in 1954. The press was used toprint The Oregon Spectator, the rst newspaper published west ofthe Mississippi, as well as the Oregon State Journal in Salem, Oregon.The family of State Journal editor and publisher Harrison R. Kincaiddonated the press to the university. In 2016, the press continues tohold a place of honor in Allen Hall.

Old Oregon, 1986 J-School Adds Outstanding Oregana, 1954Oregana, 1959 Male and Female Awards Oregana, 1954 The Emma C. McKinney Award for Outstanding Females and William Gurney Memorial Award for Outstanding Males were presented for the rst time at the 1954 J-School commencement to Elsie May Schiller, BS ’54, and Joe Gardner, BA ’55. From 1954 to 1973, the Gurney Award went to “the male student who in his junior year makes the best record and shows the greatest promise as a writer.” In 1974, it became an award for the “outstanding male student.” In 2015, the McKinney Award was changed to the Janice E. Rianda Outstanding Student Award, and both awards became gender neutral in 2016.ALUMNI MEMORY Disabled Journalist Don Wenzl Graduates Sylvia Rawlinson Mathews, BA ’ When Wenzl, BS ’55, lost the use of his legs to polio atMy major memory was the thesis requirement 19, he decided on a career in journalism. Because thefor a bachelor’s degree in journalism. My thesis UO campus was not wheelchair friendly at the time,was titled “Fluoridation: Answer to Our Billion- he often had to rely on teams of helpful students toDollar Toothache?” Doing original research was carry him up stairs for classes. When his eyesight wentoverwhelming, considering that I was carrying a a few years later, Dean Gordon Sabine wouldn’t letfull load of classes and that, as I remember, it was him quit. Wenzl’s extraordinary persistence in the facecredited for just four hours each term during the of steep odds paid o when he went on to earn a PhD,year-long ordeal. By the time I had received the become owner and publisher of his own newspaper,information I had sent for — all snail mail in those and win several honors, including the Alton F. Bakerdays — I had little time to write, and a polished Prize for Excellence in Journalism.work it was not. I doubt that anyone has read thistome except my adviser, Dean Charles Duncan. Atone of my appointments with him, after he wasup most of the night reading theses, he asked meif I had written every dull word that I could thinkof. Many years later I had a chance to apologizeto him! He was an inspiring adviser and a caringteacher and dean. Glenn Starlin Joins the UO Faculty 2000Starlin — who joined the Telecommunication and Film faculty in 1947 and also served as both deanof Liberal Arts and the UO’s vice provost of academic a airs — was instrumental in developing aradio-television production curriculum and establishing KWAX. He also helped launch Oregon PublicBroadcasting and the National Educational Television and Radio Center, now known as PBS. Starlinfounded the Starlin Poetry Prize and the Glenn Starlin Endowed Fellowship, which rotates between theDepartment of Theater Arts and the SOJC.

Charles T. Duncan photo courtesy Barbara Mitchell Becomes Dean Duncan, who joined the UO faculty in 1949, stepped in as acting dean when Sabine resigned to head Michigan State’s School of Journalism, and he secured the full appointment the following year. During his seven years as dean, the faculty overhauled the undergraduate curriculum, strengthened the graduate program, and placed greater emphasis on communications theory and research. 1998Old Oregon, 1956 Starlin and Duncan Take to the Airwaves ALUMNI MEMORY For an episode of Now You Know, a TV series sponsored by the Oregon State System Barbara Mitchell, BS ’ of Higher Education, Professor Glenn Starlin, head of the UO Department of Speech at the time, interviewed his colleague, Dean Charles Duncan of the J-School. The two John Hulteng, who taught Reporting, was a super discussed the de nition of journalism, the J-School’s emphasis on a liberal education, teacher. He put us in the newsroom and gave us and the opportunities a orded to its journalism graduates. facts for a story, which we typed into a newspaper article. He would leave while we were writing, then come back in and give us additional facts, which we often had to rewrite to put the most important “breaking” news in the lead. It really prepared me to be a reporter when I returned to my hometown and worked on the daily newspaper. Warren Price (nicknamed “War and Peace”) acted like a curmudgeon but really knew his stu about editing and getting all the facts correct. He “teased” me and other women about being activity girls, particularly when we wore our special jackets on Fridays. Roy Paul Nelson taught magazine writing and design. I found that I really liked doing the photo layouts. Our nal project was to put together a sample magazine. I spent hours cutting out photos and headlines to make the layout of the magazine that I designed.

Old Oregon, 1957 Charles Schultz Speaks at High School Press Conference 2004 When members of the J-faculty learned that 1956 Cartoonist of the Year and “Peanuts” comic strip creator Charles Schultz had never been invited back to his high school, they asked him to speak to 725 high school students at the annual High School Press Conference hosted at the School of Journalism. Schultz took them up on their o er and delivered a witty talk illustrated with his famous sketches. Willis L. “Bill” Winter Graduates Winter, MS ’58, taught at the J-School for three years before joining the University of Washington faculty. He returned to the UO as an associate professor of advertising in 1968 and became one of the school’s most popular instructors. Winter, who wrote the seminal text Advertising, was also known for helping many students land top jobs in the ad industry. Students Lampoon J-School, and the Faculty Return the Favor At the annual Journalism Banquet — dubbed the “J-Family Dinner” by participants — both students and faculty got to dabble in the art of the roast. For the spring 1958 banquet, students produced a parody newspaper full of grammatical errors and fake interviews with their instructors. Showing they could give as well as they got, faculty members performed a skit lampooning an Oregon Daily Emerald editorial meeting.

Sixty-Page Emerald Sets a Record Old Oregon, 1962Old Oregon, 1954 On December 12, 1958, the Emerald published editor Phil Hager’s, BS ’59, last issue — a 60-page Progress Edition consisting of eight sections, including a four-page front section of book paper featuring a full-page photograph printed in a blue tone. The issue, which nearly doubled the previous ALUMNI MEMORY record of 32 pages, owed its record-setting size to a pre-Christmas run on display advertising facilitated by Business Manager Bill Bryant, BS ’59, and Advertising Manager Chuck Bordenkircher. J. Michael Richmond, BS ’ The Mitchelmores: I remember when professor John Hulteng invited A Father-Son Duo Eugene Register-Guard reporters Marvin Tims, BS ’46, and Dan Wyant, BA ’49, to talk to our Rev. Lawrence Mitchelmore, BS ’29, MS ’30, reporting class. They were a bit shy talking about earned the J-School’s rst master’s degree and themselves and what they did. They preferred worked as a newspaperman before becoming instead to answer questions from the class, which pastor of the First Presbyterian Church of North resulted in a most enjoyable hour as they talked Bend and writing several books on church about stories they had reported and what it took history. His son, Chuck Mitchelmore, BA ’58, to be a good reporter. was a freshman in prejournalism when the elder Mitchelmore gave the invocation at the opening After I graduated, I was hired as a new reporter banquet for the new Allen Hall. at the Register-Guard and had Marvin and Dan as colleagues and wonderful mentors. I learned a lot J-School O ers Two from them and remain grateful for having known Graduate Tracks them. Both men were World War II veterans who had attended the University of Oregon on the To give students more exibility, the graduate GI Bill and went on to retire from the newspaper program was split into two plans. Plan I, after long and distinguished careers. designed for students with extensive journalism backgrounds, included mostly advanced coursework in other elds. Plan II, for students with little or no previous journalism education, required twice as many credit hours in J-School courses. J-School Hosts National AEJ Convention The Association for Education in Journalism’s rst-ever West Coast convention took place on the University of Oregon campus in August 1959 — timed to coincide with the university’s centennial year. Dean Charles Duncan and Professor Warren Price served on the convention program committee.



TOAs the nation entered a periodof political and social unrest andexpansion, the School of Journalismwas doing plenty of expanding in itsown right. In 1963, public relationsbecame the newest major, ledby Northwest PR pioneer JackEwan. The broadcast curriculumbegan making deep inroads intotelevision, and the school focusedon growing its graduate-levelo erings. Throughout the decade,several of the professors whohelped de ne the era arrived atthe J-School, including advertisingprofessor Willis Winter, cartoonistand designer Roy Paul Nelson, andjournalism professor Dean Rea.

FACULTY MEMORY A. L. “Butch” Alford Jr. Graduates Karl Nestvold, MS ’ faculty member, Alford’s, BS ’60, passion for newspapers began at the age of 11, when he worked for his familyWhen I joined the faculty in 1961, we had a newspaper, the Lewiston Tribune. He has heldmuch smaller faculty and student body, which key positions in a number of professionalcontributed to a feeling of camaraderie and organizations, including the American Societysomething approaching a family atmosphere. of Newspaper Editors, the American PressWe used to hold awards gatherings during Institute, and the Paci c Northwest Newspaperspring term where the faculty put on skits. One Association. In 1990, the Idaho Newspapermemorable time, John Hulteng, our then-dean, Association named him Master Publisher.participated in a skit in which he wore a brightred actor’s goatee. John had no actor’s gum or 2008whatever is used to attach fake whiskers, sohe used rubber cement. It worked ne for the Kappa Tau Alphaskit, but when the time came for the awards Establishes UO Chapterpresentation, he realized he couldn’t removethe goatee without also removing a lot of skin. The journalism college honor society Kappa Tau AlphaBut, as they say, the show must go on. And John, started a chapter with ve graduate students, fourvaliantly and as formally as he could, presented undergraduates, and ve faculty members.all the student awards, the funny red goateebobbing the entire time. John L. Hulteng Becomes Dean Hulteng, who came to Oregon in 1955 after a stint as chief editorial writer for the Providence Journal Bulletin, succeeded Duncan the year after winning the rst UO Ersted Award for distinguished teaching. During Hulteng’s tenure, the J-School expanded its broadcast curriculum to include television. He also served a second term as dean from 1975 to 1976. 1999

Turnbull Turns 80George S. Turnbull’s 80th birthday was a celebration ofnot only his long life, but also his legendary career, whichspanned 45 of the J-School’s 50 years of existence up to thatpoint. Students, colleagues, and admirers sent in tributesfrom around the nation, including a personal letter fromMark O. Hat eld, the governor of Oregon. Award-Winning Journalist Jonathan Marshall Graduates 2001Marshall’s, MS ’62, distinguished career as a journalist, which earned him a spot in the ArizonaNewspapers Hall of Fame, included two Pulitzer Prize nominations as well as the Arizona Press Club’sDistinguished Service Award, the Arizona Newspaper Association’s Master Editor Publisher Award,and the Society of Professional Journalists National First Amendment Award. He served as president ofthe Arizona Newspaper Association and chairman of the National Newspaper Association’s Freedomof Information Committee. In 1994, Marshall established the Jonathan Marshall Award for InnovativeTeaching in Journalism and Communication at UO, and in 1999, he endowed an SOJC faculty position,the Jonathan Marshall First Amendment Chair. In 2013, his family named the Jonathan MarshallGraduate Student Suite in his honor.

Oregana, 1963 Emerald Media Group, 1963 2001 ALUMNI MEMORY Everette Dennis, BS ’ My rst image of the Journalism School was as a high school junior attending the Western High School Press Institute eons ago, when I met many classmates and professors I’d get to know later. I remember colorful, roaring lectures by Warren Price on journalism history. I remember John Hulteng playing the role of police chief in a reporting class and Roy Paul Nelson teaching us to make editorial cartoons. I had the pleasure of editing the Emerald, then returning a few years later to teach at the school and a decade after that to serve as dean. At the Emerald there were many memories, especially putting out a Saturday paper on November 22, 1963, when John F. Kennedy was assassinated — a turbulent time that ushered in an era of change. President Kennedy Assassinated Professor (later Dean) Karl Nestvold remembers: On the morning of November 22, 1963, I had scheduled a big exam for one of my classes. Just before class, I got a phone call from home that the president had been shot. My dilemma: Do I cancel the class or not? My decision: I went ahead with the scheduled test. Today, if I were to face the same situation, I would cancel quickly. All the class members would have smartphones and probably would have heard of the event, so it would be a poor decision to expect them to be able to concentrate on an important test.

Oregana, 1963 National Writing 2000 Project’s Mary Ann Dean Smith Graduates ALUMNI MEMORY The embers of Smith’s, BA ’63, passion for Joann Byrd, BS ’ writing were sparked as a girl, and the re that fueled her dedication grew during her In the early 1960s, UO journalism students time at the J-School. She eventually became were required to take a laboratory class on the the executive director of the National Writing technology of newspapering. I’m sure we learned Project. Smith, who spearheaded the California to measure by picas and points, add space with Writing Project, is the author of three books and a slug, and use a proportion wheel to crop a many articles on writing education. photo. But what I remember most was setting headline type in a composing stick. You stood by 2007 a type “case” containing a cast-metal typeface. You’d hold the stick — a narrow metal tray — in Jack Ewan Leads First one hand and, with your other hand, pick up Class in New PR Major thumbnail-size blocks from the case one at a time. You lined up these letters, punctuation Jack Ewan, former public relations director for marks, and spacers along the edge of your stick, Motorola and General Electric, was already upside down and backward, trying not to spill 30+ known as a public relations pioneer when he blocks on the oor. Your goal was to create two or came to the J-School as the rst full-time PR three lines of type in the stick, then transfer your faculty member. Ewan, who remained at UO metal headline onto the galley (a bigger tray) for more than 20 years and founded the rst with all its pieces in order. This last step took all chapter of the Public Relations Student Society your ngers and thumbs pressing uniformly on of America (PRSSA) in the Northwest, eventually the outside edges of the blocks. helped the major achieve accreditation. Some students succeeded at this — especially those with experience in tightrope walking. The rest of us learned it would be far less nerve- racking to specialize in impossibly di cult interviews and insane deadlines.

Oregana, 1964 First Formal Graduate-Level Course Scheduled J-512 Communication Theories and Research Methods was the rst formal course taught at the graduate level in the J-School. Led by Galen Rarick, it represents a formalization of work that was o ered under seminar titles in previous years. Emmy Award Winner Oregana, 1964 Stephen J. Cannell Graduates Challenged by dyslexia from a young age, Cannell, BS ’64, was so inspired by the encouragement he received at the UO that he persisted through his frustrations. This persistence paid o for the three-time Emmy award-winning writer/producer, best-selling author, and chairman of Cannell Studios. He created or co-created more than 38 TV shows, including The Rockford Files, The A-Team, 21 Jump Street, The Commish, and Wiseguy. ALUMNI MEMORY Oregana, 1965 2002 Rosemary Eismann, BS ’ Professor Roy Paul Nelson’s Cartoons My mother cried when she left me at DeCou Hall Chronicle UO Life in the fall of 1960, and I was brie y homesick, as are all college freshmen. But soon I was Throughout his more than two decades with working at the Erb, studying in the library, or the J-School, Nelson’s, BS ’47, MS ’55, cartoons writing headlines for the Oregon Daily Emerald. captured and lampooned faculty and student Back in the day, there was no nancial aid for a life. This cartoon appeared in the 1965 Oregana. low-income Oregon native, so I worked because I wanted an Oregon degree. I saw the Millrace for the rst time, attended track meets, and made friends. I even took classes with Stephen Cannell, BS ’64, who of course did not recognize me when I attended one of his book signings in Sacramento. Returning to the campus for the 50th reunion was joyful and insightful. I ordered a copy of my 1964 J-School thesis, which was bound in the archives of the library. It was typed on a portable Smith Corona typewriter, 40 pages long, with not too many mistakes, and fairly readable, considering it was written by a 21-year-old second-generation Oregonian.

Turnbull Publishes ALUMNI MEMORY Journalists in the Making Cathy Neville Castillo, BA ’ After spending 45 years as a teacher and leader in the School of Journalism, George S. Turnbull I was fortunate enough to be a journalism major at the published Journalists in the Making, the story of University of Oregon under the deanship of John Hulteng, the University of Oregon Journalism School a man Columbia University once described as a “legend from its founding through 1963. in journalism education.” Always a soft-spoken gentleman in a suit, Hulteng was the mirror opposite of the movie- Lynn Francis Rach version, cigar-chomping men in shirtsleeves and suspenders Graduates shouting, “Gimme a rewrite!” Having earned his stripes as a reporter and editor, Hulteng believed that journalists had aRach, BA ’65, was driven by three things: her duty to be honest, smart, ethical, and thorough, but withinlifelong love of writing and storytelling, her those parameters he was willing to let us make our owndesire to make the news more user friendly, mistakes as student editors. As students in his reportingand her interest in technology. The UO’s class, however, mistakes were made at the peril of your GPA,freshman pre-journalism courses drew her as I learned by spelling a name wrong on an assignment.out of her native Canada for school, butshe returned as a groundbreaker, rst at Ken Metzler, who taught magazine writing, had a standingthe male-dominated Calgary Herald and o er that you could sweeten your grade by getting an articlethen at CFCN-TV, where she became the published. I know students who did, but I admit that while Inetwork’s rst female TV news reporter and wrote dozens of news stories a week, I could never come upanchor. In the 1970s, Rach produced a series with anything remotely publishable in a magazine. About 30of award-winning documentaries on social years after graduating, I nally gured it out and became aand environmental issues. After getting her magazine editor.master’s in 1989, she started a Calgary Bureaufor VoicePrint, a nonpro t that broadcast And then there was Warren Price, an opinionated man with anewspaper stories read aloud over cable head of unruly salt-and-pepper hair who didn’t teach Law oftelevision for the blind and visually impaired. the Press as much as engage in verbal combat with students whom he occasionally let win. My years at Oregon, 1961-65, were against the background of the Cold War, the emerging Civil Rights Movement, and the ongoing war in Indochina. The Emerald sta took these and other events very seriously — I don’t remember us having much of a sense of humor about anything — although we were not as actively involved as our successors a few years later, when Annette Buchanan (class of ’67) stood trial rather than divulge a source, or in the early ’70s, when one of the editor’s duties became bailing out sta members arrested during Vietnam War protests. The newsroom for the Emerald, which I believe was then supported in part by student activity fees, was in Allen Hall, and the paper was printed by the University Press, located in the basement. Editors edited on newsprint copies and then stu ed the nished product into tubes that a pneumatic system delivered to the basement (occasionally accompanied by raw eggs — maybe we did have a sense of humor after all), where Linotype operators converted them into hot type. We covered news with our feet, with pencil and paper, and with the phone. The closest we had to machinery in the city room (besides the Coke machine) was an AP teletype in the corner. It ran nonstop during the Cuban Missile Crisis, and a year later, after the Kennedy assassination. We were just mimicking the pros.

Courtesy of The Oregonian Annette Buchanan Refuses Court Order to Identify Sources, Makes Journalism Law History Annette Buchanan, class of ’67, had been managing editor of the Emerald for just a few weeks when she wrote a story that would change her life — and Oregon law — forever. When two students accused the Emerald of unbalanced coverage of drug use, Buchanan interviewed a group of anonymous pot smokers to get their side of the story. Shortly after the article published on the front page, Buchanan and her editors, Phil Semas, class of ’67; Charles Beggs, BS ’65; and Bob Carl, BS ’66, MS ’69, were subpoenaed by Lane County District Attorney William Frye, BS ’53, BL ’56. Frye, who was a J-School grad and Emerald alumnus, demanded to know the pot-smoking subjects’ names. Citing journalistic ethics, Buchanan refused to divulge her sources. Arguing that Oregon was not among the 12 states with journalist “shield” laws, Frye pushed for a court order to compel Buchanan to identify her sources. At the hearing, the 20-year-old stood her ground. She was rewarded with a contempt-of-court charge carrying a maximum sentence of six months in jail. Journalists and newspapers around the nation, from Buchanan’s hometown Seattle Post- Intelligencer to The New York Times, rallied in her defense and claimed her as a poster child for the establishment of a shield law in Oregon. Her reporting professor, Warren Price, started a letter-writing campaign to drive professional support for the cause, and Buchanan received personal endorsement from journalists including Sports Illustrated executive editor and J-School alumnus Richard W. Johnston, BA ’36. Meanwhile, Buchanan’s lawyer, Arthur Johnson, BA ’50, tried to get the case thrown out of court. He noted that the notoriously ambitious Frye, who lost his bid for the Fourth District Congressional Seat the same day Buchanan’s article published, may have harbored resentment against the Emerald for supporting his rival. The argument was for nought. Although Johnson made a compelling case that Buchanan had simply followed the canons of her profession, which were necessary for a free press to do its job, the judge ruled that the letter of the law had been violated. In lieu of jail time, he issued Buchanan a $300 ne, which she paid with money donated by U.S. Senator William Knowland, editor and publisher of the Oakland Tribune. 2004 Digital Pioneer Roger Fidler Attends the J-School Fidler, class of ’66, is known as the man who came up with the tablet before Steve Jobs. As both the pioneer and prophet of digital-age newspaper publishing, he developed the concept for the at-panel tablet newspaper in 1981 and the protoype in 1991. Fidler directed the Knight-Ridder Information Design Laboratory from 1992 to 1995 and founded both Knight-Ridder Graphics Network (KRT Graphics), the rst computer graphics network for newspapers, and PressLink, the newspaper industry’s rst online service, in the 1980s. The Freedom Forum Newseum honored Fidler as an electronic news pioneer in 1999. He retired in 2015 after serving nearly 12 years as the program director for digital publishing at the University of Missouri Donald W. Reynolds Journalism Institute.

Seattle Mayor Charles Royer GraduatesAfter starting as a reporter for KVAL-TV and KEZI-TV, Royer, BS ’66, spent the next 11 yearsas a political journalist. This “education” prepared him to trade journalism for politics, andin 1977, he defeated 13 other candidates to become the mayor of Seattle. He held the o cefor 12 years — longer than any other mayor in the city’s history — and during his tenure,Business Month named Seattle one of the best-managed cities in the nation. After leavingo ce, Royer remained engaged in shaping public policy as the director and a lecturer in theJohn F. Kennedy School of Government. Today he heads The Royer Group, a public policyconsulting rm in Seattle., and is president of the Institute for Community Change. 2003 Dean Rea Joins the Journalism FacultyDean Rea, who began his newspaper career in junior high school as a printer’s apprentice in Ozark,Missouri, was a major force in Oregon journalism and in the lives of his students and colleagues. Afterjoining the J-School faculty in 1966, Rea mentored hundreds of future journalists, helping to shape thecareers of some of the most in uential people in the newspaper business over several decades. 2006 2003 Best-Selling Author Patricia O’Brien GraduatesO’Brien, BS ’66, was a nontraditional student and mother of four who graduated at the age of 30. Sincethen, she has led a nontraditional, award-winning career spanning the worlds of books, journalism,politics, and education. She was a Nieman Fellow at Harvard University in 1973, and in 1988 she wasawarded a Freedom Forum Fellowship at Columbia University. Her best-selling books include severalnon ction treatises about what it was like to be a woman during the the transitional years of the 1970sas well as the best-selling novels The Candidate’s Wife, The Ladies’ Lunch, and Good Intentions. In the1980s, she covered the Reagan administration, Congress, and the 1984 campaigns of Gary Hart andGeraldine Ferraro before serving as press secretary for Michael Dukakis’ presidential campaign in 1987.

photo courtesy Jerry Alto Ad Man Dan Wieden Graduates In 1982, Wieden, BS ’67, was a copywriter working on an account for Nike with his partner, David Kennedy. When Phil Knight asked the duo if they had thought of starting their own agency, they followed his advice and started Wieden+Kennedy with one client and three employees. Since then, the company has become a global brand in its own right without compromising Wieden’s vision of being a “di erent kind of advertising agency.” Wieden, who has taught many creative workshops to UO ad students, won the university’s Pioneer Award in 1999. Jerry Alto’s photo of Robert F. Kennedy 1999 ALUMNI MEMORY Roy Paul Nelson Publishes The Design of Advertising Jerry Alto, BS ’ Nelson’s introductory text for journalism, business, My career in photography was born from the art, and graphic design students interested in the Vietnam-era college deferment. I had done a little creative side of advertising was one of 20 books that photography in high school, so I registered for a established him as a leading national authority on photography class instructed by Professor Bernard design, layout, and magazines. Nelson joined the Freemesser. He was in the Journalism School but was faculty in 1957 after earning his bachelor’s in 1947 and truly a ne-arts photographer of the old school, like master’s in 1955 from the School of Journalism. Ansel Adams, Edward Weston, Imogen Cunningham, and Henry Cartier Bresson. He wanted committed Sports Writer John Conrad 2011 students, and I became one. Graduates Soon after graduation, I received my Navy Reserve At the UO, Conrad, BS ’67, pitched for the Ducks baseball o cer commission and orders to report to the team and covered high school games for The Register- Navy’s Paci c Fleet Combat Camera Group. My Guard. Before graduating, he was o ered a tryout by the journalism degree had paid o ! I received a photo New York Yankees but declined in favor of a job o er at assignment aboard a Navy cruiser. When the ship the Salem Capital Journal. By 1969, he joined the sports stopped in San Francisco, I came upon a gathering department of The Register-Guard, which was considered of people at Fisherman’s Wharf who said Robert one of the nation’s best sports sections at the time. He Kennedy was supposed to talk. I looked behind me, became sports editor in 1984 and was a member of the and Mr. Kennedy was approaching, standing up in sta for 33 years. In 1982, Conrad was voted Oregon the back of a convertible. I took a few pictures as Sportswriter of the Year. The John Conrad Press Box at he rolled slowly by. the University of Oregon’s PK Park was dedicated in his memory in 2011. Two days later, while at sea, we heard that Kennedy had been assassinated in Los Angeles. We developed my black and white photos aboard ship, and the admiral sent them with a personal letter of condolence to Ethel Kennedy. An admiral in Washington, D.C., wrote back requesting additional photos from the negative, saying it was Mrs. Kennedy’s favorite picture of her husband.

Phil Semas Leaves J-School photo courtesy Mike Fancher to Join The ChronicleSemas, class of ’67, retired in 2013 as the president andeditor-in-chief of The Chronicle of Higher Education aftera distinguished career of nearly 45 years at COHE andThe Chronicle of Philanthropy. Under his direction, bothpublications became the premier sources covering highereducation and philanthropy and won numerous awards,including honors from the Education Writers Association,the Society of News Design, the Webby Awards, and Editor& Publisher’s EPPY Awards. 2011 Mike Fancher and UO President Arthur S. Flemming in 1968 Doug Bates Graduates ALUMNI MEMORYBefore joining The Oregonian in 1993, Bates, Michael Fancher, BA ’BS ’68, worked as assistant managing editor Hall of Achievement,of the San Diego Union-Tribune, news editor ofthe Seattle Times, and managing editor of The 2008 I rst came to the University of Oregon SchoolRegister-Guard. Bates and colleague Rick Attig, of Journalism in 1966, and I’ve been comingBS ’83, received the Pulitzer Prize for editorial Jack Williams Graduates back, in one role or another, ever since. Mostwriting in 2006 for their 15-part editorial series recently I served as the founding directoron deplorable conditions at the Oregon State Not many people can claim to have changed of the SOJC’s Agora Journalism Center andHospital. the lives of hundreds, possibly thousands, of interim director of the George S. Turnbull children, but that’s just what Williams, BS ’68, did Portland Center. 2005 with Wednesday’s Child, a weekly news feature designed to raise public awareness of special- I’ve been a small part of the School of needs adoptions. Williams has won four Emmy Journalism and Communication throughout Awards, and in 2001, he received the Governor’s my entire adult life and for half of the school’s Award from the New England Emmy Association. history. The one constant throughout those fty years has been the quality of the people I’ve learned from, worked with, and taught. From my student days, they include mentors like UO President Arthur S. Flemming and journalism Dean John L. Hulteng; teachers like Dean Rea and Karl Nestvold; and Oregon Daily Emerald mentors like Phil Semas and Annette Buchanan. Over the years they’ve included dear friends like Everette Dennis, Arnold Ismach, Tim Gleason, and Julie Newton. They include more amazing colleagues than I can mention and multiple generations of Emerald editors and sta ers. Perhaps most important, they include today’s students, who are as talented and dedicated as any who came before them. May they be blessed to be part of this great school throughout their lives.

Oregana, 1968 Emerald Media Group, 1968 ALUMNI MEMORY Martin Luther King Jr. Is Assassinated Mike Donahue , BS ’ The day after Martin Luther King, Jr.’s death, classes My rst day in Dean Rea’s news writing class, he were cancelled so students could attend a memorial gave us an A if we came with a dime in our pocket at Mac Court held by the Black Student Union. A to call in that big story to the newsroom. And in BSU statement printed in the Emerald read: Villard Hall, Karl Nestvold sat me in an anchor chair on a donated set, launching a TV news This premeditated slaying brings fully into an career that would last more than 40 years. impartial spotlight the determined e orts of a racist society to deny at all costs the achievement of full freedom and power for Black men. Linda Coble, Hawaii’s First Woman Old Oregon, 1973 TV News Anchor, Graduates Coble, BA ’69, has been breaking glass ceilings her entire life. She became the rst woman television news anchor in the nation when she went on air in Honolulu at Channel 4 KHVH (now KITV) in 1969. In 1987, the U.S. Supreme Court opened the door to the Rotary Club to Coble and other women. And in 2000, she became statewide governor of Hawaii’s Rotary clubs (one of 500 worldwide), the rst woman to hold the post.

John Crawford Becomes Dean Crawford, who started his career in advertising as a copywriter and created the advertising program at Michigan State University in the 1960s, was appointed the Journalism School’s seventh dean. He served six years as dean and then taught journalism classes for ve years before retiring in 1980. PR and Brand Strategist 2005 Professor Winter and student Rich Jernstedt Graduates ALUMNI MEMORY Before becoming senior partner at Fleishman- Hillard, one of the world’s largest PR rms, Steve O’Leary , BS ’ Jernstedt, BS ’69, earned a reputation for his Hall of Achievement, expertise in consumer marketing and brand strategies during his 26 years with GolinHarris, I had been in Professor Willis Winter’s 12 of which he was CEO. To commemorate his 25th copywriting class for a couple of weeks and was year of service, GH established a PR scholarship staying under the radar. One day I was rst up at the UO SOJC in 2003. Jernstedt also served as to present my work. As nice as Professor Winter a UO Foundation Trustee for 10 years. could be, he also didn’t pull any punches. That day, he said to me, “That ad isn’t close to a bingo.Emerald Media Group, 1969 In fact, it’s as far away as it could be.” He went on to ask, “How do you think that headline is going to attract anyone’s attention?” I had many other honest moments with Professor Winter when he provided great guidance for my career, but it was that moment in copywriting class that I realized I wasn’t ever going to be a copywriter! Draft Lottery for Vietnam War The Nixon administration’s scheme for deciding which men would go to Vietnam relied on a random drawing of plastic balls, each of which held a single date of the year. U.S. men, age 19-26, whose birthday fell on the date drawn would be among the rst to be called to service — unless they had a reason for deferment, such as pursuing a university degree.



TOAs opposition to the VietnamWar swelled, J-School studentsearned their reporters’ stripescovering some of the mostsigni cant campus protests in thecountry, the bombings of two UObuildings, and the tragic death oftrack superstar Steve Prefontaine.While Woodward and Bernsteinturned the national spotlighton investigative journalism, theOregon Daily Emerald declared itsindependence from the universityto safeguard its editorial integrity.Meanwhile, the rst Ruhl Lecturesbrought major journalists tocampus in an e ort to strengthenthe school’s ties to the massmedia.

Fred Taylor Named Managing Editor Old Oregon, 1971 of the Wall Street Journal Oregana, 1977 Taylor, BS ’50, earned a reputation for journalistic integrity during his 33-year tenure with the WSJ, rst as copy editor and then managing editor and executive editor. In the 1970s, his leadership steered the paper through the Watergate scandal and Nixon’s resignation. 1998 Willis “Bill” Winter Publishes Advertising J-School professor Bill Winter’s popular introductory textbook, published in seven languages, was used around the world. Winter taught in the School of Journalism for 30 years. In 1987, he was the rst J-School professor to receive the University of Oregon Burlington Northern Outstanding Teacher Award. | Campus TV News Goes On AirPL-3, a closed-circuit TV station on campus, began broadcasting a weeklytelevision news program produced by J-School students in collaboration withTelecommunication and Film students. Viewers could catch the show aroundcampus and on the local community access channel.

| Campus Bombings PLC Hall bombing damage ALUMNI MEMORY Emerald Media Group, 1971In October, an explosion on the ground oor Joyce Routson, BA ’of Prince Lucien Campbell Hall causes morethan $70,000 in damages. No one was hurt, or I am sitting in a booth at the greasy spoon by the Mill Race witharrested for the crime. In December, another other editors and reporters — some of whom who have gone onbomb went o in the basement of Johnson Hall, to distinguished careers in journalism and politics — after puttingcosting $8,600 more in loss of property. Among the Emerald to bed. We are hashing out the stories, haggling overthe many national journalists who got the story headlines, cursing the stupidity of some instructors, railing aboutwere Daily Emerald student reporters. Early the “military industrial complex.”the next year, UO President Clark released thenames of 267 students from a sociology class to I was at the Journalism School from 1968 until 1972, some verythe FBI on an anonymous tip that someone in tumultuous years for a college student and this nation. Manythe class knew something about the bombing. people have tried to sum up the ’60s in books, magazines, and documentaries. I am going to try to sum it up in the context of what | ROTC Protest at Johnson Hall were some of the best years of my life.About 200 students staged an all-night sit-in at Johnson Hall to protest the The Journalism School was where I came of age, and where a ratherReserve O cers’ Training Corps’ presence on campus. Although administration shy girl from Milwaukie, Oregon, found purpose and a tribe workingallowed the students to stay overnight, President Robert Clark called the police on the Oregon Daily Emerald. I don’t remember exactly my rst daythe next day. The peaceful protest turned violent when police released tear gas, walking into the Emerald o ces in Allen Hall, but it was probablythe National Guard was called in, and spectators threw rocks and trash. Police only a few weeks after I started fall term. I volunteered to coverarrested 61 students. something and was rewarded with a byline — with my name spelled wrong. Shortly thereafter, a series of bombs went o around the university and Eugene, and I remember running around with Emerald folks and dorm mates trying to gure out what was going on. It was a long night. During the Vietnam protests, I covered marches and riots. I’ll never forget the Lane County deputies dressed in full riot gear with helmets and shields clumping down the sidewalk to the ROTC building where protesters were throwing torches. Chilling. I covered a demonstration near the university and got tear-gassed. I ran away, but a colleague ran toward it. We found out later he had been arrested. We eventually got him out after much standing around in front of the courthouse. I interviewed some of the students who had spent the night in jail. Allen Hall was the place where my boyfriend and I spent a long night, sitting on the concrete stairs, discussing his and our future as the draft lottery numbers were announced. We had an AP wire in the o ce, and I remember him tearing o the story from the long roll of newsprint and staring at it with disbelief. His number was 38. I recall wonderful seminars in the Allen room discussing current events and “new journalism” with John Hulteng and Everette Dennis. Dean Rea kept us all very entertained by staging news events and asking us to cover them. One assignment was to interview a faux plane crash survivor. For another, he had someone burst into the classroom and shoot o a (fake) gun. Then there was the assignment to write our own obituary. I was a foreign correspondent who had died tragically in some far-o land. I didn’t become a foreign correspondent, but I did become a journalist, landing, with help from some of my instructors, a rst job at the Albany Democrat-Herald. I have since worked for a number of other newspapers, trade pubs, and wire services in a long and — like most underemployed reporters — checkered career.

| Tim Boyle Takes the Reins of Columbia Sportswear When his father died suddenly, Boyle, class of ’71, withdrew from school to help his mother rescue the family business. Columbia Sportswear teetered on bankruptcy until the mother-son team steered its focus toward outdoor apparel and away from formal work attire. Today, Columbia is a multi-billion- dollar business, and Boyle is still its CEO. A major donor to the university, he has also served on the UO Foundation Board of Trustees and the Journalism Advancement Council.2004 Author and Historian Steve Neal Graduates Neal’s, BS ’71, interest in politics rose to the top even as a student, when he served as president of his sophomore and senior classes. After earning a master’s at Columbia, he worked for the Oregon Journal, Philadelphia Inquirer, and Chicago Tribune. But he is best known for his work as a Pulitzer Prize–nominated political reporter and columnist for the Chicago Sun- Times, where he remained until his death by suicide in 2004. Neal, whose trademark leads were short and to the point, also wrote six books, including the biography Dark Horse. The Fourth Estate 2003 Published Former SOJC Dean John L. Hulteng and Professor Roy Paul Nelson, BS ’47, teamed up to publish The Fourth Estate: An Informal Appraisal of the News and Opinion Media. The book explores how media — newspapers, magazines, books, radio, TV, and lm — function, the pressures that a ect them, and the motives of those who sta and control them. Turnbull Wins Service Award Professor Emeritus George S. Turnbull, who continued to teach and write until his death, earned the University of Oregon Award for Distinguished Service more than 20 years after he retired from the post of J-School dean.

Emerald Media Group, 1971 Oregon Daily Emerald Declares Independence ALUMNI MEMORYConcern over the rami cations of butting political heads with the UO Jeanne Schwartz Magmer, BS ’64, MS ’administration and the state legislature prompted Paul Brainerd, BS ’70, ODEeditor-in-chief, to begin looking into what it would take for the paper to become Herb Penny, BS ’47, probably won’t surface as anindependent. (Brainerd went on to coin the term “desktop publishing” and co- SOJC superstar, but those of us who had his helpfound Aldus, the company that brought PageMaker to market.) know that he was. From his UO administration position, he made a big di erence for members ofOn June 29, 1971, Brainerd’s successor Grattan Kerans, class of ’73, and UO the University Relations sta whom he believedPresident Robert Clark signed papers to create the ODE Board of Directors, which had potential and needed help achieving the rightestablished the Oregon Daily Emerald Publishing Company, Inc. degrees to move on in their careers.“After 73 years, the ODE is on its own,” wrote the new editor-in-chief, Art Bushnell, I was one of those sta members — married toclass of ’72, on July 1, 1971. Independence meant that the paper’s content couldn’t a graduate student, raising two children, andbe in uenced by the administration or any other outside entities, but also that it working full time in the publications o ce. Ihad to stand on its own nancial feet and ght its own legal battles. wanted to get my master’s degree in journalism but had no hope of doing so as long as I had to work full time. Herb told me that was no excuse. He walked my application through the process and secured a special part-time assistantship in the publications o ce that paid my full tuition and a generous stipend. He also helped me map out my course plan to nish the program in six terms. With that degree in hand, I pursued a career in public education marketing and public relations. I believe I have made a di erence for schools in Oregon and nationally, especially in garnering voter approval for tax measures. And I have Herb to thank for it.

J250 Added to the Curriculum Journalistic Writing’s required typing and grammar exams helped de ne the early J-School experience for several generations of students. By the early 1980s, J250 was renamed Grammar for Journalists and later becoame J101: Grammar for Communicators.Dean Rea 2006 photo by Matt Nicholson, Emerald Media Group, 2007 Pat Kilkenny Attends School of JournalismALUMNI MEMORY Kilkenny, class of ’74, may have changed course from Ken Schachter , BA ’ prejournalism at the J-School to nance and a law degree at California schools, but his eventual returnOn the rst day of my journalistic writing class, to the UO made an impressive mark. His diverseabout 40 students settled into their seats in Allen career included founding K2 Insurance Services,Hall and Professor Dean Rea came in wearing serving as chairman of the National Bank of thea baseball glove. His message: This was spring Redwoods, and becoming the UO’s athletic directortraining, and by opening day, most of us would be at the UO (for which he accepted no pay). He is bestsent back to the minor leagues. True to his word, known for landing a $100 million donation from Philwithin a few weeks, the class had shrunk to about Knight to construct the Matthew Knight Arena and15 student. At the end of the term, I was still for his namesake PK Park, a project made possible bystanding, though I remember being ripped Kilkenny’s $5 million donation.for misusing the word trundle in a re story.ALUMNI MEMORY Hulteng Named Dean (Again) Linda Vogt, BS ’ John L. Hulteng, who came to the J-School in 1955 after a stint as chief editorial writer for the Providence JournalMy favorite professor was Dean Rea. He taught Bulletin, served his rst term as dean from 1962 to 1969.reporting, and I used what I learned from him When Dean Crawford resigned the post to teach in 1975,throughout my career — rst, as a reporter for Hulteng came back for one more year of service. Of thethe Tillamook Headlight-Herald and then as a turbulent ’60s and ’70s, Hulteng said, “There was lessjournalism instructor at Clackamas Community disruption in the School of Journalism than elsewhereCollege. I remember we each had a typewriter in on campus, perhaps in part because our studentsthe reporting lab, back in 1970. Wow! Times have were studying how to report and analyze events andchanged! I am forever grateful for Dean Rea’s movements and thus may have been less easily swayedexcellent teaching. by simplistic appeals and solutions.” 1999

Emerald Media Group, 1975 The Emerald Covers Steve Prefontaine’s Shocking DeathThe UO graduate, Olympic track superstar, and local legend was at theheight of his career when he fatally ipped his car while driving homefrom a party celebrating a meet at Hayward Field. J-School studentreporters from the Emerald and the UO News TV program stood shoulderto shoulder with national news media to tell the story of Pre’s life, death,and legacy.

Oregana, 1979 Galen Rarick Becomes Dean When Hulteng retired, Rarick was pinned as his replacement. During his ve years in the deanship, Rarick was instrumental in establishing several programs, including the Ruhl Lecture and several grants and scholarships. He also managed to keep the J-School open despite steep budget cuts and rumors of its imminent demise. UO Archives Daily Emerald worker Robert Ruhl Ruhl Lecture Established ALUMNI MEMORY Mabel W. Ruhl established the Robert and Mabel Ruhl Endowment in 1974 to “foster mutually bene cial John Mitchell, BS ’ contact between the School of Journalism and the mass media.” The endowment, which has funded the annual My senior year was the 100th anniversary of Ruhl Lecture since 1976, honors Robert Ruhl, a Pulitzer UO and the 60th anniversary of the SOJC. Prize winner and one of Oregon’s most respected During my undergraduate days, the Oregon Daily newspaper journalists. Ruhl lecturers over the years Emerald evolved from an entity of the SOJC have included many highly respected journalists, into an independent newspaper and moved including 1977 speaker Norah Ephron, an American from the third oor of Allen Hall to the third journalist, essayist, playwright, screenwriter, novelist, producer, director, and three-time nominee for the oor of the EMU. In those days, we banged out Academy Award for Best Writing. copy on manual Underwood typewriters in the writing labs and developed lm in the Allen Hall Oregana, 1947 darkroom to print photographs for publication. Other memories include long nights in the EMU The Digital Age Begins UO Archives producing the next day’s edition of the ODE and watching the “Kamikaze Kids” lead the league in The J-School shelled out $10,400 for a Hendrix 52008 video display terminal with a built-in oor burns. computer and tape reader box. Students found that the new machine, a ectionately dubbed the “Mighty Hendrix,” made editing copy in Newspaper Editing class much easier than the standard pencil, ruler, and pastepot method.

Eugene Author and Columnist Bob Welch Graduates Recognized as one of the most eclectic writers in America, former Register-Guard columnist Welch, BS ’76, has authored 20 books on topics ranging from World War II to hiking. Welch’s writing has won a number of awards, including the 2010 and 2011 Oregon Newspaper Publishers Association’s “Best Writing” awards. His book American Nightingale was a nalist for the Oregon Book Award. Ken Metzler Writes Ken Metzler 2008 Creative Interviewing ALUMNI MEMORY Professor Ken Metzler, BS ’56, published Creative Interviewing, a comprehensive text covering everything an aspiring Sandra McDonough, BA ’ interviewer needs to know, from developing listening andOregana, 1975 observation skills to conducting interviews. I was in Reporting II, circa 1974, and Professor Ken In 2015, SOJC Professor and James N. Wallace Chair of Metzler, BS ’56, was once again doing his simulated Journalism Peter Laufer edited the follow-up to Metzler’s newsroom. He was the rough, cigar-chewing city groundbreaking work, Interviewing: The Oregon Method, a editor, and we were the harried reporters, up compilation of interviewing advice from J-School professors. against deadlines, pounding away at stories on our Remington uprights. Randy Shilts Graduates Metzler approached me and my classmate, the late Shilts, BS ’77, who graduated near the top of Kathie Durbin, BS ’75, and asked us to step into his class and was an award-winning managing the hall. We glanced at each other. What was this? editor of the Oregon Daily Emerald, made history Outside, he headed for the old co ee machine, as the rst openly gay reporter for a major U.S. newspaper and the rst journalist to cover the shing two dimes from his pocket. “Can I buy you AIDS crisis full time. He published the best- girls co ee?” he asked. “No,” sni ed Kathie in her selling And the Band Played On: People, Politics and best ’70s feminist voice. “We can buy our own the AIDS Epidemic and The Mayor of Castro: The co ee. And we are not girls!” Life and Times of Harvey Milk before his death in 1998 1994 from AIDS-related complications. We were sipping our hard-earned co ee, which tasted remarkably like plastic cups, and making uncomfortable small talk with the boss when he nally told us the point of this exercise: Kathie and I were being appointed assistant city editors, and it would be our job to terrorize the class that day. The two of us went on to be colleagues at The Oregonian, and we always remembered Ken Metzler as one of the best professors of our time at UO.

ALUMNI MEMORY George Turnbull Dies Oregon Quarterly, 2003 Lauren Kessler, MS ’ George S. Turnbull, who came to the SOJC in 1917 and served as its second dean from 1944Roy Paul Nelson was the renaissance man of the to 1948, maintained regular o ce hours untilJ-School when I was a student here — a teacher of his death and stayed active in the journalismand expert in magazine writing, publication design, program longer than any faculty member inadvertising, cartooning, and book publishing. At its history.the beginning of my rst class with him, MagazineWriting I, he surprised everyone by playing a 1998country music tape. It was some very famous guysI never heard of: Flatt and Scruggs. I had never Roberta “Bobbie”listened to, nor was I in any way interested in, Conner Graduatescountry music. But our rst assignment, a littletest of our writing ability, was to write a review Conner has used the communication skills sheof the music we were listening to. After class, I gained at the J-School to become a guardianbiked back to my apartment, found a country and of the stories and traditions of the Cayuse,western station on the radio, and listened to it Umatilla, and Walla Walla people and a powerful(not happily) for hours. Then I wrote a review that voice in the national conversation about culturalapparently sounded as if I knew what I was talking stewardship. A 2013 Hall of Achievementabout and was a C&W fan. And, that quickly, Roy inductee, she is the director of the TamástsliktPaul became my fan — and then my mentor, then Cultural Institute and a former chair of themy friend, and nally my colleague. And it all Board of Trustees at the Smithsonian’s Nationalstarted with “Backin’ Up to Birmingham.” Museum of the American Indian.ALUMNI MEMORY 2013 Pat Hellberg, BS ’ Animal House Filmed on UO CampusBack in the mid-‘70s, Reporting I was a staple.When it was taught by Professor Duncan, it was Among the UO sites to appear in the popularalso a killer. We received ve hours of credit. And movie were Johnson Hall, Autzen Stadium,we earned them. I remember having to read the Hayward Field, the Omega House of Phi Kappanews and editorial sections of The Oregonian, Psi, and the Delta House, which has since beenThe Register-Guard, The New York Times and The demolished. The famous parade scene was shotWall Street Journal every day. Professor Duncan on Main Street in Cottage Grove.ambushed us with the occasional pop quiz justto make sure we kept up with our requiredreading. He was also absolutely adamant aboutfact errors and spelling. Every day in class wereceived a grade. If we committed one factualerror or misspelling, we got an F for the day,no exceptions. In a feature story about thebasketball team, I wrote “MacArthur” rather than“McArthur” Court and therefore received an F forthe day. Professor Duncan’s version of Reporting Iwas painful at the time. But in the long run, it wasa huge help for edgling journalists to learn, earlyin their careers, that the devil is in the details.

Ann Curry Graduates As a woman entering broadcast journalism in the 1970s, Curry had her work cut out for her. But since launching her career as an intern at KTVL in Medford, Oregon, her star has risen fast and far. She sat at the anchor desk for several major news shows — including Today, Dateline NBC, and NBC Nightly News — and her reporting has won three Emmy awards. One of the SOJC’s most well-known graduates, Curry was inducted into the Hall of Achievement in 2001.2001 Mark Zusman Graduates 2013 Old Oregon, 1982 ALUMNI MEMORYJust ve years after getting his master’s from the Phillip Ratcli , BA ’UO, Zusman, MA ’78, partnered with Richard Meekerto purchase Willamette Week. The Portland weekly Professor Roy Halvorsen lectured to a History ofmade history in 2005 when it became the rst and Journalism class while standing on a small stageonly weekly to win a Pulitzer Prize for investigative behind a podium. He covered the beginningsreporting and the rst newspaper of any kind to of journalism in Colonial America through thewin for a story that was originally published online. present. As we addressed World War II, heZusman, who still serves as Willamette Week’s editor mistakenly said that reporters were writingand publisher, was inducted into the SOJC Hall of about the Manhattan Project’s atomic bombAchievement in 2013 and serves as the chair of the development. I pointed out that at the time,SOJC’s Journalism Advancement Council. this was so secret that not even Vice President Harry Truman was aware of it until he became Francis Kasoma Graduates president. When Professor Halvorsen realized that he’d screwed up in front of 80 people, heBefore Kasoma, MA ’79, came to the UO, he as already said, “There were a lot of things that Harrynown as a rebrand of press freedom in his home country Truman wasn’t aware of.”of Zambia. As a graduate student in the J-School, he was the rst international student to win the T. Neil Taylor Award forbest graduate thesis, which later became part of his textbook,The Press in Zambia, that was adopted by many Africanuniversities. By 1982, he had overcome steep opposition toestablish the University of Zambia’s rst degree program inmass communication, which he led for over a decade. Overthe coures of his 20-year academic career, Kasoma authoredfour books and over 50 journal articles. His daughter, TwangeKasoma, PhD ’07, attended the SOJC as well after her father’sdeath in 2002 and became one of the rst Zambian women toattain a doctorate in the communications eld.



TOAs college students around thenation took the reins of the“me” generation, the School ofJournalism came into its own.Dean Everette Dennis broughtgreat change to journalismeducation worldwide with theOregon Report and at home witha major curriculum overhaul.And Dean Arnold Ismach, withhelp from generous donors likeCarolyn Chambers and PaulBrainerd, successfully ushered theschool into the computer age. Thedecade also marked the launchof the Johnston Lecture and theJournalism Advancement Council,and many of the school’s now-senior faculty began productiveand in uential tenures.

FACULTY MEMORY Narrative Non ction Writer Lauren Kessler Joins Faculty Lauren Kessler, MS ’ In addition to launching two master’s programs and aEv Dennis was the dean you dream of having, if writing initiative at UO, Kessler, MS ’75, is the award-you dared to dream that big. He was tirelessly winning author of 15 books. She has tackled subjectsinnovative. He loved to make things happen, ranging from the world of ballet (Raising the Barre) to anti-and how he did that was by empowering others. aging (Counterclockwise) to Alzheimer’s (Paci c NorthwestHe was a tailwind. His default answer was “yes.” Book Award winner Dancing with Rose). Her body of workWhen you came to him with an idea, and he also includes three textbooks and the Oregon Book Awardbelieved in it or maybe just believed in you, he winners Stubborn Twig, Clever Girl, The Happy Bottom Ridingcleared the path. He cleared the path. Worth Club, and Full Court Press.repeating. I was launched as a teacher of literaryjournalism because Ev believed in me. I published Everette Dennis BecomesThe Dissident Press right out of grad school Ninth J-School Deanbecause Ev believed in me and told in uentialothers about the project. But no one likes a Dennis, who came to Oregon with considerable media and academic experience, focused much of his attention on awless character, so let me say this: He is the outreach. To achieve his goal of keeping the J-School onsingle worst driver I have ever been stuck in an the national forefront of journalism education, he launchedautomobile with. And, as a roller skater — that’s the Project on the Future of Journalism Education. He alsoright, I invited the dean to Skate World (a “yes” made a point of forging relationships with every other deanI am sure he regretted) — well, the less said the on campus, with colleagues at Oregon State University andbetter. the University of Washington, and with the professional journalism industry.FACULTY MEMORY 2001 Everette Dennis, BS ’ , Dean Greg Kerber NamedIn the early 1980s, when I was the school’s Assistant Dean forninth dean, we got a grant to chart the future Student Servicesof journalism education that received nationalattention and even had The New York Times Before coming to the J-School, Kerber, MA ’83, spenton campus covering our rollout conference, a nine years at his alma mater, University of Florida,glittering gathering with top journalism deans where he worked as an editor in the College of Businessand leading journalists in attendance. This Administration. But he has never looked back since comingresulted in what has been called the Oregon to Oregon, where he earned his master’s degree and hasReport, which in uenced curricular change spent the last 35 years serving the J-School.integrating new knowledge about media,connected with technological change, and tothe needs of industry and society. Thirty- veyears later, in Jean Folkerts’ Journalism and MassCommunication Quarterly monograph on thehistory of journalism education, she called itone of the most comprehensive and in uentialstudies in the eld ever. It was all possiblebecause of a creative and supportive faculty,several of whom played a major role. Mostimportant, the Oregon Report resonated becauseit showed the strength of a school willing to lookchange in the face, even criticizing themselves inthe process.

photo courtesy Shirley Hancock 2013 2005 ALUMNI MEMORY Mark Zusman Named ALUMNI MEMORY Shirley Hancock, BS ’ Editor-in-Chief of Willamette Week Scott Bedbury, BS ’ At the SOJC, I found a home for my endless curiosity. (You mean I can actually make a livingZusman, MA ’78, worked his way to the top of Allen Hall saved my life. I was a failing third- asking all these annoying questions? Yes!) HereWillamette Week’s masthead in just two years. year accounting major in need of a break when I are a few memories:When the owners put the paper for sale, he headed to Steamboat Springs, Colorado, with myteamed with Richard Meeker to buy it. Zusman, two brothers and a few other Ducks in need of • As a freshman, accidentally getting intowho has remained editor for more than 34 perspective. a 400-level Max Wales class. I am certainyears, continues to hold WW to what he calls its that sweet man extended extra grace when“DNA”: building community and speaking truth I might still be a ski bum had I not met a writer grading my test.to power. on my last day on the mountain. During a • Feeling like a real-life Lois Lane with my ve- 2015 ve-minute chair ride, I shared my disdain for pound tape recorder, reporter’s notebook, accounting. He suggested writing. I asked him and pen. Pulitzer Prize-Winner how that worked. “My publisher is in New York, Rick Attig Graduates but I write wherever I’m inspired. Like here.” • The creaky, antiquated TV studio at the top of Villard—sort of like if the Adams family had aWhen Attig, BS ’83, and Doug Bates, BS ’68, saw Two days later I headed straight to the J-School TV studio in their haunted mansion.the condition of the Oregon State Hospital, they registration desk, ready to trade numbers forwrote a 15-part editorial series in The Oregonian words. If that wasn’t enough hand-of-God stu , I • Covering county politics for the McKenziethat won a 2004 Pulitzer and led to sweeping met my wife at a party on campus that very night. River Re ections.reforms in the state’s mental health system.They were also part of the team that won a Not only did Allen Hall become my foundation, it • All I learned about interviewing from thePulitzer for reporting on problems in the U.S. also helped me nd my strengths. Great teachers incredible Mike Thoele.Immigration and Naturalization Service. and life coaches like Willis Winter and John Crawford gave me the con dence I needed to • Anchoring the weekend news while my hit the ground running after school and make a friends watched with amusement on TV at career of something I truly loved. Du y’s or Taylor’s.

Photo courtesy Tracy Wong Carolyn Chambers Receives UO Pioneer Award Chambers, BA ’53, founder and CEO of Chambers Communications, was an early recipient of the UO Pioneer Award, which recognizes true agents of progress in business, philanthropy, communication, politics, and the arts. Chambers was a longtime member of the Journalism Advancement Council and was inducted into the elite Webfoot Society in recognition of her successful career in the communications industry as well as her generosity of time, service, and money to the UO. Roy Paul Nelson 2002 Inaugural Johnston Lecture ALUMNI MEMORY The Richard W. Johnston and Laurie Johnston Tracy Wong, BA ’ Memorial Endowment has brought professionals to the school annually for lectures, workshops, and discussions with students, faculty, and community members since its inaugural lecture with TIME magazine editor Ray Cave. The endowment, which honors Dick Johnston, class of ’36, a gifted magazine editor, writer, and war correspondent, is made possible by generous gifts from his widow Laurie, George E. Jones of U.S. News and World Report, and the Correspondents Fund. I was a distraught, directionless graphic design Richard W. Johnston 2001 major with no sense of a career path or where my college education was headed. I liked “art,” Kessler and but art that paid you real money in a real job. Five McDonald Publish straight years of studying lithography resulting in a When Words Collide minimum wage fast food job wasn’t going to cut it. This in uential textbook written by J-school Someone in my dorm said, “You should take that ad professors Lauren Kessler, MS ’75, and layout class they have in the Journalism School.” Duncan McDonald, MS ’72, is now in its ninth edition. The versatile grammar and I soon found myself sitting in Professor Roy Paul usage handbook has long been a resource for Nelson’s o ce, ring stupid question after stupid learners and seasoned media writers alike. question to the Zen master of art direction himself. Of course, I had no idea how illustrious, talented, and respected he was. So the stupid questions kept coming and coming. He listened patiently and replied calmly: “Take the class. See how you like it.” Advertising “art direction,” he explained, was a practical application of creativity in the business world. He outlined a path through an ad major that would lead to a real career. Let me get this straight—I could make money … with art? Over the course of the next two years, Roy Paul help set me on that path. It’s amazing to look back decades later and see how one simple conversation changed the course of my life.

Inaugural Journalism Advancement Council ConvenesJAC members, including founding member Ancil Payne (class of ’44), are selected for their professionalexpertise and ability to promote and personally participate in the ongoing improvement of theJ-School. The JAC’s purpose is to support the school’s mission and goals with advice, advocacy, and nancial support. Other founding members include Joyce McHolick, MS ’69, Phil Bladine, BA ’40, HarryGlickman, BA ’48, Mary Buell, BA ’41, Joanne Carlson, BA ’50, Gary Capps, BS ’58, Pat Patterson, BobLucas, BS ’36, Don Wilt, BS ’70, MS ’75, Bruce Cappelli, BS ’76, Bill Mainwaring, BS ’57, and Wes Sullivan,BS ’43. Karl Nestvold Serves 2014 as Acting Dean ALUMNI MEMORYAfter a 12-year career in media spanningnewspaper reporting and editing, photography, Dana Wade Smith, BS ’radio, TV, and public relations, Nestvold joinedthe faculty in 1961 to begin a 36-year stretch on One of the rst classes that I remember takingthe J-School faculty that includes heading up at the J-School is the Introduction to Advertisingthe broadcast news sequence, serving in several course that, at the time, was taught by Bob Taber.SOJC administrative positions, becoming the Taber had recently arrived on campus as a former New York advertising executive. I remember his rst KEZI Distinguished Professor of Broadcast lectures and being completely enthralled by theJournalism, and serving as acting dean when stories he told about living and working in New York.Everette Dennis stepped down for a position His lectures where so important to me because Iwith the Gannett Foundation. speci cally came to the SOJC with the unwavering goal of learning all there was about advertising so Pulitzer Prize Winner that I could pack my bags four years later, move to Brent Walth Graduates New York, and become a leader in the industry. Of course, along the way, I took a number of courses in Walth, BS ’84, was part of The Oregonian team news writing and interned as a student at KEZI-TV writing for the 6 p.m. news broadcast. I gave a good that won the 2001 Pulitzer Prize for Public amount of consideration to becoming a broadcast journalist but eventually turned my attention back Service for a series exposing abuses at the to advertising. In my senior year, I joined the SOJC’s 4A’s advertising student competition team. U.S. Immigration and Naturalization Service. When I left Eugene, I headed to New York without He penned an acclaimed biography of Oregon a job but felt fully prepared to conquer Madison Avenue. I was so excited when, three months later, governor Tom McCall, BA ’36, and has won such I’d landed my dream job as an assistant account executive at a premiere agency. Today, I am still top state and national reporting honors as the in New York and continue to thrive in the ever- changing marketing services world. As I look back Bruce Baer and Gerald Loeb awards. Walth, now, I see that it was the breadth of the curriculum, the faculty, and the many opportunities to explore who returned to the J-School as an assistant my interests through internships and other avenues that made my time at SOJC so unique and special.2014 professor in 2015, founded the school’s Civic and Watchdog Journalism Scholarship in 2008.

Old Oregon, 1984 ALUMNI MEMORY (left to right) Ken Kesey, Stephen Cannell, Mack Robinson Neil Everett, BS ’ Stephen Cannell Inducted into Webfoot SocietyI don’t remember much about my academic time at Television producer Cannell, BS ’64, was one of the rst UO alumni to be inducted into the Webfootthe University of Oregon—but I’ll never forget it. My Society, named for the university’s original mascot—the Webfoots, a term for locals who live in wetstory is one of a mostly lost student who found some conditions, a.k.a. Oregonians. That year, the new society also inducted author Ken Kesey, BA ’57, andassemblage of comfort in a building that smelled like Olympic Silver medalist Mac Robinson, class of ’41.an ink spill. My focus in my two years at Oregon wasto accumulate enough credits to see where a piece of Paul Brainerd Foundspaper that read “Journalism Degree” would take me. the Aldus CorporationThat diploma ended up being my magic carpet. Itlegitimized me as a professional. It gave me a quiet Former Emerald editor Brainerd, BS ’70, whocon dence that enhanced a journey I never imagined. took journalism while completing a bachelor’sI am forever grateful. in business, combined his interest in technology with his passion for publishing when he founded ALUMNI MEMORY the Aldus Corporation. In 1985, Brainerd coined the term “desktop publishing” and his company Frank Shaw, BS ’ released PageMaker, the rst desktop publishing program. In 1999, when Aldus was one of the top In 1982, I walked into Professor Halverson’s editing 10 software companies in the world, Brainerd class full of the kind of con dence you only have received the UO Distinguished Alumni Award. when you are 20 years old and sure you are smarter than everyone else. When I got back my 1998 rst assignment, I stared at a big red letter D with a bunch of other comments on the sins I’d just committed against the journalism profession. I took the paper back to my apartment, got the biggest nail I could nd, and hammered the paper with the D to the wall at the end of my bed, where it was the rst thing I would see in the morning and the last thing I’d see at night. I ended the term with a B and a fresh appreciation for the value of work!

Old Oregon, 1984 Old Oregon, 1984 Ancil Payne Mabel Ruhl Ancil Payne and Mabel Ruhl Receive UO Pioneer AwardsPayne, class of ’44, received the Pioneer Award for his leadership in the communications industry 15 ALUMNI MEMORYyears before he established the Ancil Payne Award for Ethics in Journalism in the J-School. Ruhl, wifeof Medford Mail Tribune editor Robert Ruhl, was recognized for her contributions to journalism Tom Bivins, PhD, ’education through the Robert and Mabel Ruhl Endowment, which she founded in 1974. When I was a doctoral student in the Arnold H. Ismach Telecommunication and Film department in 1980, Becomes 10th Dean I spent a good deal of time wandering around Allen Hall because it was just across the quadA former newspaper reporter, editor, and from Villard. I had been a broadcast journalist forspecialist in public opinion research, Ismach several years and felt quite at home chatting withwas appointed dean after serving 12 years on the faculty and students there. One day the dean,the journalism faculty at the University of Ev Dennis, who recognized me as a frequentMinnesota. One of his rst goals as dean was hallway haunt, snagged me as I was saunteringto bring the J-School into the computer age. around the top oor and dragged me into the Allen Room, where the faculty were having a party—with plenty of wine. Back in those days, the room was used mostly for social functions, and Ev seemed to like social functions. From then on, I became an uno cial grad student in the Journalism School and hung around Allen Hall, especially the Allen Room, as often as possible. 2015 Professor Thomas Bivins Joins the FacultyBivins, PhD ’82, returned to his alma mater to teach public relations and has stayed for more than 30 years. Now the John L. Hulteng Chair for MediaResponsibility and Ethics and interim associate dean for undergraduate a airs, Bivins has done a little bit of everything during his tenure, from radio andtelevision to editorial cartooning.

photo courtesy Tim Clevenger The Duck and Tim Clevenger First Computers Old Oregon, 1986 Installed in Allen Hall ALUMNI MEMORY Computing power in Allen Hall saw a rapid Tim Clevenger, BS ’ (class of ’ ) expansion during the second half of the 1980s. By 1990, the building boasted two computer labs I can still remember when I nervously walked and a general student computer room. workroom. into Allen Hall for my rst class, J221. As I stood outside the classroom, waiting, I looked at the old printing press that was in the hallway and wondered what to expect. While that class was probably one of the most di cult I had experienced, it was the beginning of an adventure I will never forget. From discussing career options with Professor Winter and late-night media-planning cram sessions, to helping out with the Burger King Ad Team, and getting grilled by Bob Taber in copy class, I learned so much and met so many great friends during that grand adventure—all of which I never could have anticipated as I sat down in that lecture hall for my rst class. Fred Taylor Named UO Distinguished Alumnus When Taylor, BS ’50, retired after a 30-year career at The Wall Street Journal that culminated in the executive editorship, the UO Alumni Association invited him back to Eugene to accept its Distinguished Alumnus Award at the annual Spring Recognition Dinner. Also present at that dinner was U.S. Senator Ron Wyden, JD ’74, who was there to accept the UO Outstanding Young Alumnus Award. 1998

Janet Wasko Joins Faculty Wasko joined the faculty in the Telecommunications and Film department after completing her PhD at the University of Illinois. She was named the Philip H. Knight Chair in Communication Research in 2002. In her 30 years at UO, she has made a name for herself as one of the foremost scholars on the political economy of communication, particularly in the U.S. lm industry. She has authored, co- authored, or edited 19 books, and she launched the What Is? annual conference in 2011. Gretchen Grondahl Old Oregon, 1986 Edgren Named Senior Editor of Playboy ALUMNI MEMORYEdgren, BA ’52, who joined the sta of Marcia Aaron, BA ’Playboy in 1967, de ed labels at the J-Schooland throughout her career. When she wasn’t When I was on the ad team, there were ve usinterviewing Playmates and editing copy to and two others who helped out. I was the onlyaccompany the magazine’s notorious photo junior on a team of seniors. We had to apply tospreads, she was traveling the world and Bob Taber, and it was an intimidating process.performing with her church choir. We worked for months on our campaign: An Orchestration of Great Taste for Burger King. I spent many hours in Allen Hall, and it was the only time I’ve pulled all-nighters. I remember having our slides—remember those?—and dropping them outside my apartment. I almost lost it! But we won the regionals and went to D.C., where we placed third. It was one of the most stressful, expensive (we had to pay for everything), joyful, and memorable times I had at the UO. Ann C. Keding (Maxwell) Joins the Faculty Keding joined the faculty with a unique background combining social psychology with award- winning professional advertising. During her time on the faculty, she authored several book chapters and researched advertising practice and history. Now an associate professor emerita, Keding won the Marshall Award for Innovative Teaching in 1992.

Rosanne Olson, 2011 Journalism Faculty Overhauls Curriculum, 2012 Adds “Info Hell” FACULTY MEMORY In 1984, Dean Everette Dennis hosted a national summit on the future of journalism and mass Duncan McDonald, MS ’ communication at the UO to evaluate the results of a two-year School of Journalism study, the Looking back at my 30+ years with the SOJC, Project for the Future of Journalism (a.k.a. The it’s natural to focus on memorable students, Oregon Report). Based on the ndings of the especially in the early (green) years of one’s report, which called for changes in journalism teaching. While I recall with great fondness education worldwide, the J-School implemented Ann Curry, Randy Shilts, Steve Dykes, Rosanne major curriculum revisions, including the addition Olson, and Brent Walth, I cannot forget of a new mandatory course called Information another student—unnamed for the purpose Gathering—a ectionately dubbed “Info Hell” by of this recollection—who made such a lasting the students who struggled through it. impression and who showed me the power of resilience and tenacity. Short version: Everette Dennis speaking with a student 2001 Sophomore student fails my “Info Hell” class. Student’s project falls way short of the required McDonald Revises annotations with commentary. Use statement is The Graphics of unacceptable. I meet with student to explain and Communication o er encouragement to try again. The encounter is dreary and downcast, but I relay my con dence After a two-year long-distance that this student can succeed. Two terms later, collaboration with his former Ohio student enrolls for another run at J202—and this University professors, Russell N. Baird time does a fabulous job and earns an A. Smiles and Arthur T. Turnbull, Professor Duncan and congratulations all around. Three years later, McDonald helped completely revise I encounter this student in the lobby of our law the 1964 textbook The Graphics of school. More smiles, as student has joined the Communication for its fth edition when Law Review, a great honor. Memorable quote from Turnbull became terminally ill. McDonald, student: “Thanks, Duncan. Thanks for challenging who also contributed three new chapters me. And thanks for that safety net.” Me: “No, to the seminal design and production text, thank you—for showing me what is possible.” said his goal for the revision was to carry on the book’s long tradition while opening the door to the technologies of the future.

Tim Gleason Duncan McDonald 2012 Joins the Faculty ALUMNI MEMORY Gleason joined the faculty as an assistant professor only one year after completing his Lisa Karnopp Nye, BA ’ , MUP ’ PhD at the University of Washington. He taught classes in mass communication law, My strongest memories of the SOJC were from reporting, and photojournalism and won the Duncan McDonald’s Information Gathering Marshall Award for Innovative Teaching in 1990. class. Professor McDonald required us to gather Gleason, who is chair of the SOJC’s Centennial 100 di erent sources on a selected topic. Few of Committee, eventually served as dean of the us owned computers at this time, but we were School of Journalism for 16 years and was named required to type the paper. There were three Scripps Howard Journalism Administrator of the Apple computers in the library upstairs, each in Year in 2013. its own o ce/closet. Students could reserve a computer for a two-hour slot, but it was di cult Student-Run Ad Agency Becomes Allen Hall Advertising to get a time other than right when the library opened or the nal hours before closing. ForWhen it became clear that potential clients were not taking the J-School’s student-run agency, many weeks, hordes of Information GatheringWebfoot Advertising, as seriously as its competitors, adviser Jim Avery changed the name to Allen students collected early in the morning and lateHall Advertising. With its new moniker in place, the now 33-year-old agency bills local, national, at night to get at those computers to type theirand international clients for professional-level work while o ering students real-world advertising papers. Of course, we thought we were so muchexperience. more cutting edge than the students at home typing their papers on a typewriter. H. Leslie Steeves Joins the Faculty I also remember taking a public relations course. It was about seven years after the ChicagoIn her nearly 30 years on the J-School faculty, Tylenol cyanide poisonings. The professorSteeves, now senior associate dean for academic challenged us to develop a way for the Tylenola airs, has focused much of her research on company to respond to the situation. It wascommunication and information technologies in the rst time a teacher had given me a real-developing countries (particularly sub-Saharan life example to conquer. It made such a strongAfrica), gender and communication, and their connection for me, and I was fascinated. Today Iintersection. She has published three books am a high school teacher, and I always try to giveand many articles on those topics, and she my students real examples to engage them thehas received two Fulbright grants for teaching way the J-School faculty did for me.and research in Kenya and Ghana. In additionto overseeing the school’s academic a airs,she directs an annual study-abroad programin Ghana. In 2016, Steeves won the UO’s 2016Thomas F. Herman Award for SpecializedPedagogy for her dedication in building theMedia in Ghana Program.

photo courtesy Corey duBrowa And The Band Played On Is Published Bill Winter and Corey duBrowa Randy Shilts, BS ’75, became the rst openly gay ALUMNI MEMORY reporter for a major newspaper, the San Francisco Chronicle, in 1981 and the rst full-time reporter Corey duBrowa, BA ’ covering the AIDS epidemic in the nation. Shilts took what he learned on that beat between 1981 My rst—and best—encounter with leadership and 1985 and turned it into the best-selling And was with Willis “Bill” Winter. Bill was one of the Band Played On: Politics, People, and the AIDS those lovably gru fellows from the old school Epidemic. His rst book, however, was The Mayor whose demeanor was pitched somewhere of Castro Street: The Life and Times of Harvey Milk, between Jackie Gleason and Jimmy Stewart: part which inspired the Academy Award-winning wise guy and part wise man. He is the person documentary, The Times of Harvey Milk. who taught me how to shake someone’s hand properly and how to write a professional thank- Bill Winter Wins you note that would not only graciously convey Burlington Northern gratitude but also place you front and center in Foundation Award someone’s memory when it came time to make a hiring decision. But the biggest leadership Advertising professor Jim Avery nominated his lesson that Bill taught wasn’t any one phrase, colleague Willis “Bill” Winter for the Burlington or thing, or behavior. It was that the measure of Northern Foundation Award, which recognizes a leader is less directly tied to their individual “unusually signi cant and meritorious accomplishments than it is to the success of the achievement in teaching, as evidenced by people they coach, mentor, teach, and shape into unusual e ort devoted to ensuring the quality future leaders. of the students’ classroom learning experience.” Multiple students wrote letters in support Later in life I would serve on UO’s Alumni of Winter’s nomination, resulting in the ad Association Board and the Journalism Advisory professor’s special recognition during the 1987 Council, and the sole reason for both of these commencement ceremony. investments of time and energy can be laid at the feet of one of the most inspiring, thoughtful people with whom I’ve ever had the pleasure of an extended debate. If I am any kind of leader at all, it is because I was busy paying attention to what a terri c man Bill Winter was every minute I was around him. He was an ad guy who let the life he led be his best advertisement. 2004

William E. Ryan II Joins the Faculty Bill Ryan came to Oregon on the heels of a Mellon Fellowship that he applied to investigating the use of photo-narrative at the University of Kansas. Ryan, who won the J-School’s Marshall Award for Innovative Teaching in 1991 and the UO’s Ersted Award for Excellence in Teaching in 1992, continued to research visual communications, the e ectiveness of graphics in print, and sequential and narrative photography until his retirement in 2013.Slugline, 1988 FACULTY MEMORY SOJC Ad Team Wins National Championship Steven Ponder The UO Ad Team walked away with rst-place honors in the American Advertising Federation’s National My rst hint of how di erent the Oregon faculty Student Advertising Competition under the advisement of Jim Avery. Aside from rst-place honors, the experience would be was a 1985 phone interview team also earned the titles Best Plans Book and Best Presentation, sweeping the competition. The 1988 with Ken Metzler from the search committee. I Ad Team included (from left to right): Steve Gray, BS ’88; Sharilyn Asbahr, BS ’89; Emil Wilson, BA ’88; was prepared to talk about my research agenda Misty Haley, BA ’88; Corey duBrowa, BA ’88; and Jerry Olson, BA ’88. and teaching prospects, but Ken’s opening line was: “I hear you’ve been a professional river guide.” I knew Ken was a creative interviewer, but I was startled. We went on to discuss my background in newspaper journalism and career turn to academia. It must have gone well, because I was invited to Eugene to meet the rest of the faculty. They were a friendly group who took their work seriously. We discussed journalism education, law, history, the importance of good teaching, and my possible role in the school. At the group lunch, Ken changed the subject to rivers in order to “keep our priorities straight.” Rivers, it turned out, were more than just an opening gambit. To Ken and other like-minded faculty, being on a river was a way to balance the challenges of university life by staying in touch with Oregon’s natural world. I was up for that.

Van Kimmell Bell Oregana, 1930 Leadership AwardAl Stavitsky helping students Established ALUMNI MEMORY Judy Wales created the Van Kimmell Bell Leadership Award in honor of her mother, Joe Lawson, BA ’ J-School alumna Phyllis Van Kimmell Bell, to recognize students who exemplify the traits of a One of my greatest memories at the J-School was a leader, including involvement beyond academic Media Technology Summit we hosted at the SOJC achievement, willingness to take on challenges, in 1989 or 1990 that I covered for a video news concern for others, and an ability to work with story—shot on VHS, of course. Though we were students, faculty, and the greater university already using Adobe Photoshop and Illustrator community. in our advertising design courses and visiting the campus computer lab in the basement of the EMU Phyllis Van Kimmell Bell to type our term papers into word processors and save them on oppy disks, computer technology Brainerd Computer Lab, Allen Hall was just coming out of its shell. Heck, in Al Stavitsky’s broadcast news writing course, we were Paul Brainerd Donates Computer Network to J-School still typing on carbon paper! Brainerd, BS ’70, president and founder of Aldus Corporation, helped the J-School get two-thirds of the I distinctly recall one of the futurists on the summit way to its goal of total computerization through a donation of $125,000 to connect Allen Hall’s o ces panel presenting the nearly incomprehensible to its computer labs. The network also linked to the campus’ ber-optic system, which extended the notion that one day soon people would be reading school’s network to the Knight Library, the Computing Center, and all other university facilities. electronic newspapers and magazines and that printing would be a thing of the past. This was before emails were commonplace, years before we were sur ng chat rooms and the World Wide Web, and about 20 years before Apple launched the iPad. This idea blew my mind as I tried to picture someone sitting at the breakfast table, turning the pages of an oversized, magic, electronic paper. I remember clearly being stumped by how it could look or function. This memory comes to mind with each new gadget and innovation that captures our imagination and changes how we live. Of course, I am typing this on my Bluetooth wireless keyboard connected to my tablet while ying 10,000 feet over California. I can’t wait to see what we get next!