2016-2017 SOJC Viewbook

StorytGerlleiantg Starts Here

WHAT STORY We believe that informed public discourse is the lifeblood ofWILL YOU TELL? democracy. Our key mission is to teach students to research, report, and communicate well — to tell stories accurately and responsibly, in all forms of media.Whether you major in journalism, advertising, media studies, or public relations, you will learn to courageouslypursue the best solution and ground your efforts in the ethical standards of high-quality, fact-basedcommunication. We are committed to teaching you how to communicate your message effectively.

FOR STUDENTS AT THE SCHOOL OF SOJCJOURNALISM AND COMMUNICATION,IT’S ALL ABOUT STORYTELLING. SNAPSHOT 2015-2016Never before have there been more opportunities to speak truth to the world. UNDERGRADUATESThrough our nationally accredited programs, you will create and publish your work while developing cutting- 2,078edge technique alongside award-winning professionals and scholars. Just as important, you will learn how tomake your work meaningful and appealing to diverse audiences as you become a broadly educated and highly BY MAJOR 356skilled communicator in the well-rounded tradition of a liberal arts degree. 457 JOURNALISM 350Come to the SOJC to help invent the future of media, guided by teachers who care deeply about their ADVERTISINGstudents, scholars who travel the world to research and share their knowledge, and professionals who use a PUBLIC RELATIONS 14full complement of digital and traditional tools — from drones and 360-degree video cameras to pencil and MEDIA STUDIES 901paper — to tell stories that matter. Together you will learn how to apply time-honored reporting, research, and PRE-JOURNALISMcreative/critical thinking skills in new ways to new careers in new media. DEGREES AWARDEDUse your unique talents and abilities to make a positive di erence in our evolving world as a media leader.The NOW chapter of your life’s story begins in Allen Hall. 568 E S T I M A T E D Juan-Carlos Molleda SOJC SCHOLARSHIPS Professor and Edwin L. Artzt Dean AWARDED $490,000 MALE 679 FEMALE 1,399 IN STATE 1,114 OUT OF STATE 813 DOMESTIC 1,927 INTERNATIONAL 1 151

WHAT WILL YOU BRING TO THE WELCOME TO ALLEN HALL by a $15 million building upgrade and expansion completed in 2013. The exible design of our Digital Commons The reason for our success can be found right where we connects classrooms, labs, and informal learning spaces so are, at the heart of the University of Oregon. Our building students can easily transition between guided instruction is located in the center of campus, and our curriculum is and student-driven activity. grounded in a broad-based liberal arts education. At the SOJC — an integral part of a great research university Allen Hall, home to the School of Journalism and — our students and faculty are inventing the future of Communication, exempli es our approach to teaching journalism and communication. and production. Our students and faculty collaborate and innovate across disciplines and media platforms, supported2

TABLE? INSPIRE “Allen Hall is a crucible for the idealists, independent thinkers, and creative talents who challenge the status quo. At the SOJC, we strengthen the core values and tenets of journalism while nding new ways to unleash it in forms unimaginable a generation ago. This is where we create the next generation of storytellers who will inform and inspire the world.” SCOTT BEDBURY, BS ’ FOUNDER, BRANDSTREAM 3

DAHLIA BAZZAZ, BA ’16 Dahlia Bazzaz came to the SOJC to follow in the footsteps of prestigious journalists who came before her. “A lot of my journalism mentors, some of the most prominent reporters in the state, received their degrees from UO,” said Bazzaz. Once on campus, she wasted no time pursuing her interest in journalism. Bazzaz contributed to KWVA’s weekly news broadcast through winter term of her freshman year and tried out for Duck TV her sophomore year. But when she realized she wanted to reach a wider audience more frequently, she took a job as a columnist for the Emerald. It was the beginning of a successful career at the paper, rst as a crime reporter, then community editor, and nally editor-in-chief her junior and senior years. In part because of the out-of-class experience she gained at the Emerald, Bazzaz was able to secure a competitive paid internship at Oregon Public Broadcasting through the SOJC’s Charles Snowden Excellence in Journalism program her junior year. And this summer, she will be interning in New York at The Wall Street Journal, which she hopes will be a stepping stone toward her ultimate dream of becoming an investigative reporter. “The SOJC gives you a lot of opportunities via internships and special classes,” she said. “But it’s up to you to take advantage of them and to supplement your education by contributing to publications outside the SOJC.” Bazzaz said many SOJC professors have had a profound impact on her college career and aspirations. “Brent Walth made me realize I wanted to dedicate my career to investigative reporting. He changed the way I write and report stories and taught me how to dig past the surface of a story using public records, the internet, and old- fashioned shoe-leather reporting,” she said. “And Peter Laufer taught me to put myself outside of my comfort zone and that my ideas are always worth pursuing.” For Bazzaz, journalism is more than just a career; it’s a personal passion. “I love being a journalist because of the humility it instills,” she said. “The feeling that there’s so much to learn about the way the world works, and that your job is to study the world you live in. It’s so much more than just being a passive observer. You’re confronting the issues that shape history.”4 Story by Nicole Rideout, BA ’16 photo by Johnny Hammond

JOURNALISM“Journalism education today is about applying STUDENT GROUPS PUBLICATIONSthe ethics and values of traditional journalismwhile learning to develop stories across multiple Association of Women in FLUX— sometimes emerging — platforms and building Sports Media Ethos Magazineskills in writing, visual media, and design.” OR Magazine EnvisionMark Blaine, MS ’ , senior instructor Society of Professional Journalists ADDITIONALand journalism area director National Broadcasting Society OPPORTUNITIES National Association of Black Duck TV Journalists News Lab UOHack Oregon News Oregon Documentary Project ST U DEN T-RU N Annual Super-J trip to NYC AGENCIES Science and Memory OR Media Allen Hall StudiosCONNECT“I am a make-a-di erence journalist. Growing up, I learned about the Civil RightsMovement, the Women’s Movement, the Gay Rights Movement, and Watergate.All of those things shaped me. Watching what was going on in Vietnam shapedme. And it made me realize that journalism could be incredibly powerful inopening people up — not only to the world, but to new ideas. And that lifts usto a greater civilization.” ANN CURRY, BA ’ , JOURNALIST 5

TEVIN TAVARES, BS ’16 Tevin Tavares didn’t always know what he wanted to do. But the SOJC helped him nd his life purpose. “I never even knew advertising was a major,” Tavares said. “I came to school as a sports business major, but then I went into advertising and journalism because I felt I was a creative person. I’ve always been a good public speaker and storyteller, so advertising was the perfect match.” Throughout his time at the SOJC, Tavares has tapped his creativity, skills, and vision to succeed in the advertising program, excelling both inside the classroom and with personal passion projects, such as his College Emmy– nominated short lm about gun violence, “Numb in America.” The video, which was prompted by the tragic shooting at Umpqua Community College in Roseburg, Oregon, went viral after several anti-gun-violence organizations shared it. According to Tavares, he owes most of his skills to the SOJC’s curriculum and faculty. “Deb Morrison’s creative strategy class helped me a lot and introduced me to group work and how to work with people and get projects done,” he said. “It inspired me to go out and change the world.” The other part of Tavares’ formula for success has been nding opportunities to practice and re ne his skills outside the classroom. During his sophomore year, he interned for O Heroes, a community outreach program for the UO Athletics Department, and worked as a marketing coordinator for the Career Center. In his junior and senior years, he was a marketing coordinator for Youth Movement, a eld event for Native American Youth, as well as an active member in the Warsaw Sports Business Club. Finally, the summer before his senior year, Tavares landed an internship for Nike with the Jordan brand. As he moves on to a job with Adidas following graduation, Tavares hopes to invoke inspiration and change through his work. “My main hope is to inspire people through my creativity,” he said. “I feel like advertising at the SOJC has helped me develop, grow, and become that type of person. It’s helped me ful ll my purpose.” Story by Nicole Rideout, BA ’164 photo by Johnny Hammond

ADVERTISING“The word ‘advertising’ no longer encompasses STUDENT GROUPwhat we do. We responsibly use critical,conceptual, and creative skills to solve problems Ad Societyfor people and brands in a global economy. Thatgives us permission to drive new thinking and ST U DE N T-RU N AGE NCYbig ideas.” Allen Hall AdvertisingDeborah Morrison, Chambers DistinguishedProfessor of Advertising and area director ADDITIONAL OPPORTUNITIES Ad Night Agency tours Creative Week NYC National Student Advertising Competition New Venture Championship Portfolio Reviews Science and MemoryTHINK 7“I see a huge gap in most advertising programs between academia and the realworld. The SOJC does an outstanding job of lling that gap because it teachesstudents how to think, not what to think. This approach gives them the besttools to thrive in an industry that is constantly adjusting to rapid changes inconsumerism, popular culture, and technology. The SOJC proves there is alwaysa place for the best and brightest.” TRACY WONG, BA ’ CHAIRMAN , WONGDOODY

COURTNEY MAINS, BA ’16 Courtney Mains came to the University of Oregon knowing she was interested in sports and communication. But when she discovered the SOJC, she realized she had found the perfect place to pursue all of her professional interests. “I just knew myself and knew what I was good at. I knew I was a communicator and wanted to work with people,” Mains said. “When I went to my rst advising appointment, my advisor directed me to the SOJC, and I’ve loved it ever since.” Mains said what she learned at the SOJC was greatly shaped by the experiential learning projects she took part in. “I just love the SOJC because there are so many opportunities to get involved and so many things you can do,” she said. “The school gives you the tools to gain any skills you need.” After deciding to major in public relations, Mains jumped right into real-world PR work with Allen Hall Public Relations, the SOJC’s student-run public relations rm. “Allen Hall PR has been great for building faculty relationships and getting real, hands-on work with clients,” Mains said. “The organizations that are here give you many more personal connections with the faculty — more than you can get just through classes.” In addition to her work with AHPR, Mains pursues her professional interest in sports by serving as the president of the Oregon chapter of the Association for Women in Sports Media. “I got involved because I have always loved sports and have been interested in working in sports,” she said. “At our meetings, we bring in speakers, have discussions, and run workshops.” Mains, who secured a job at a top global public relations rm before graduation, notes that the SOJC has equipped her well for the PR industry. “I feel like the SOJC, all my professors, and the experiences they have allowed have prepared me for what’s next,” she said. Story by Nicole Rideout, BA ’16 photo by Katherine Meese Photography4

PUBLIC RELATIONS“Through research, critical thinking, and strategic STUDENT GROUPSproblem solving, public relations determines howto deliver the right message to the right audience Public Relations Student Society of Americathrough the right channels at the right time.” IR FuturesKelli Matthews, BA ’ , MA ’ ST U DE N T-RU N AGE NCYsenior instructor andpublic relations area director Allen Hall Public Relations ADDITIONAL OPPORTUNITIES Bateman Case Study Competition Know PR Night Portfolio Reviews Portland Paddle Annual PR trip to ChicagoADAPT 9“Yes, the Internet, and more recently social media, fundamentally changed howwe get and share information. What hasn’t changed? Understanding the verypeople you are trying to reach, connecting, and creating the messages that willresonate. We have extremely powerful tools to reach people today. Using themto build relationships, create campaigns, and shape perception makes this one ofthe most exciting times to be in public relations.” KARI SKOOG AAKRE, BS ’ DIRECTOR OF PRODUCT PR, INTEL CORP

IAGO BOJCZUK Iago Bueno Bojczuk Camargo wasn’t sure what his path would be when he came to the United States from Brazil. He had studied economics in his home country but didn’t like it. Once he found the SOJC, however, he discovered what a career in journalism could look like. Bojczuk, who received a full-ride scholarship to UO, planned to be a reporter. But he soon discovered he was more interested in media and communication studies. “I want to explore di erent areas to see where I will end up, because communication is such a broad eld,” he said. “I want to be involved in media studies and research about the intersection of humanities and technology.” Bojczuk, who is a media studies major, a student in the Clark Honors College, and a Portuguese teaching assistant in the Department of Romance Languages, says his international background can be helpful. But it has also presented challenges throughout his academic career. “Being an international student, you have to nd yourself twice,” he explained. “You have to be your new self in a new country speaking a new language, but at the same time you have this complete set of culture, ideas, and background from your home country.” In addition to his many endeavors at the UO, Bojczuk maintains strong connections to his home by mentoring high school students back in Brazil, writing for Brazilian blogs, and participating in the Brazilian International Students Association. This summer he has an internship at Yale University to teach public relations and leadership to high school students. He also has a second internship in Buenos Aires working for a small nongovernmental organization that teaches English to children. Bojczuk says he one day hopes to return to Brazil to use his skills and experiences to make a real di erence in his country. “With the SOJC I was able to nd out more about who I am. When I go home, I will be a di erent person because of these experiences,” he said. “I have much more to learn than I have to contribute now. If I keep learning, I can go back to Brazil and create real impact.” Story by Nicole Rideout, BA ’164

MEDIA STUDIES“The media studies major provides a holistic approach FACULTY RESEARCH AREASto learning by allowing students to achieve a deepunderstanding of media without specializing in any single Communication and democracyarea of professional study. It integrates the liberal arts Cultural studiesaspect of education with the practical applications that Gender, race, and class in the mediaprepare students for jobs in the 21st century.” Globalization and new media Media ethicsPeter Alilunas, assistant professor and Media historyinterim area director Media law Media literacy Media and society Political economy of mediaSHINE“My responsibility as a journalist is to always be fair. That meansstanding up for those who are powerless or forgotten, sharing inspirationwhen it’s deserved, and having courage to seek the truth even when it’schallenging. None of this is possible without a commitment to accuracy,and in the end, motivation to help other people live better lives.” HILLARY LAKE, MA ’ , PHD ’ REPORTER, KATU 11

MOVE FROM CLASSROOM TO CAREER #LifeAsAJGrad begins on your rst day of #LifeAsAJStudent. Each new experience leads to new opportunities beyond the classroom. The steps are small at rst — going to o ce hours, meeting a professional advisor, attending a meeting — but every action builds on itself. You’ll take larger steps — a committee role, a published piece, an informational interview, your rst internship. Then you’ll lengthen your stride. Soon, as graduation looms, you will look back on the distance you’ve covered from leadership positions and multiple internships to a robust portfolio and an ever-widening network of friends and colleagues in the eld.12

UO STUDENT SELECTED FOR MULTIMEDIA FELLOWSHIPJournalism senior Polly Irungu is among 12 black college journalism Irungu is a Diversity Excellence Scholar at the UO pursuing a journalismstudents nationwide selected for this summer’s Student Multimedia career in photography and videography. She works as a freelanceProject in Washington, D.C. blogger for The Hu ngton Post, communications intern for TrackTown USA and the SOJC Communications O ce, member of Yes Julz AgencySponsored by the National Association of Black Journalists and the social media street team, and freelance production assistant for Pac-12National Association of Hispanic Journalists, the multimedia project Networks.brings together a cadre of journalism and public relations students tocover the combined convention of the two associations. Irungu will Participants in the Student Multimedia Project receive on-the-jobreceive an all-expenses-paid fellowship for the trip. training from professional journalists. Students produce both breaking news and long-form multimedia stories that are featured in the“I am looking forward to once again attending NABJ,” Irungu said. “I convention’s print and online daily newspaper and on a daily newscast.am excited to learn from some of the best in my career eld and meet Students also promote special events, programming, and sponsor-other aspiring journalists from across the nation. This will allow me to related information on the organization’s social media platforms.come back with stronger skill sets, an expanded network, and renewedinspiration.” 13

SHOWCASE YOURSELFPortfolio development is a vital part of your education at the SOJC. We promote a symbiotic relationship between classroomprojects and media-related extracurricular activities. Each enhances the other while honing your skills and building your brand.Graduating with a strong portfolio will set you apart in today’s job market. F LU XUNIVERSITY OF OREGON SCHOOL OF JOURNALISM AND COMMUNICATION FLUX SPRING 2016 · ISSUE 23 TOGETHER and APART YEARS OF PUBLICATION EXCELLENCE How race and identity (still) unite and divide us FLUX Magazine is an award-winning print publication14 that delivers gripping feature stories and stunning photos. The associated website, FLUXstories.com, is its multiplatform media channel. Most recently, FLUX won the 2013 Magazine Pacemaker Award from the Associated Collegiate Press — one of the most prestigious awards in the nation for college media — the 2014 Columbia Scholastic Press Gold Circle Crown Award, and 17 Gold Circle Awards in 2015. OR MAGAZINE THE FIRST COLLEGE TABLET PUBLICATION SOJC students are rede ning digital publishing with OR Magazine, the rst university student-produced magazine designed for the iPad using Adobe Systems’ Digital Publishing Suite. Students created the magazine in a 2011 mobile media production course, shortly after iPads came to market. The SOJC is one of three universities whose students have access to the same enterprise software tools used by Conde Nast and Time Warner publishing. Our students’ innovative work won the 2015 SPJ Mark of Excellence Best Digital-Only Student Publication, the 2015 Columbia Scholastic Press Gold Circle Crown Award, and nine Gold Circle Awards.

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CHALLENGE YOURSELF The old adage “Try it — you might like it” holds true in career development. Internships are a hands-on way to road-test your career while gaining marketable experience. You get extensive mentorship and training from seasoned professionals, the opportunity to put classroom learning into practice, and an invaluable preview of your chosen career path. In addition to Eugene-area experiences during the school year, SOJC students intern regionally, nationally, and internationally to improve their career readiness. As one of the premier journalism programs in the nation, we have extensive partnerships with media organizations around the world where students participate in established competitive internship programs. SNOWDEN TRANSFORMING OREGON JOURNALISM The Charles Snowden Program for Excellence in Journalism has placed students in summer internships in media outlets throughout Oregon for 18 years. “Snowdens” land jobs at top media outlets throughout the world because they embrace and excel at great storytelling. PORTLAND SENIOR EXPERIENCE TAPPING INTO THE PORTLAND MEDIA MARKET Seniors from all SOJC majors are eligible to apply for the Portland Senior Experience. Administered by SOJC faculty at the school’s George S. Turnbull Portland Center, this term-long internship in Oregon’s media capital o ers the opportunity to participate in specialized career-development and networking programs. With more than 100 participating employers, the program boasts a job-placement and internship-extension rate greater than 60 percent.16

INTERNSHIPSPhoto by Ryan Kang ’16 17

DISCOVER YOURSELF What will you do to add value to your journalism classes? What will be your #LifeAsAJStudent moments? The possibilities include double majors, minors, research projects, internships, leadership positions, study abroad, student groups, student trips, and more. The choices you make and the experiences you seek create your own unique tapestry. The story you tell will be your own. CREATIVE WEEK NYC Each year, 100-plus SOJC students grab the opportunity to attend Creative Week in New York City. Agency visits, professional critiques, and alumni networking connect students to advertising’s biggest stage. SU PER-J I N N YC In 2016, journalism majors started a new tradition of traveling to New York City to network with journalism professionals at The New York Times, ProPublica, Parse.ly, Empathetic Media, Hu ngton Post, Columbia University, and more. PR IN CHICAGO In 2015, the public relations major started an annual pilgrimage to Chicago, allowing PR students to get a foot in the door and meet with professionals at the Chicago Tribune, the Chicago Field Museum, Google, and Major League Baseball’s Chicago Cubs. SPORTS MEDIA WORKSHOP Student journalists and student athletes come together to conceptualize, shoot, edit, produce, and publish online sports stories for one week each year. High-level sports and sports-marketing guest speakers contribute their expertise to this collaborative, portfolio-building experience.18

#LIFEASAJSTUDENT 19

IMMERSE YOURSELF Select your geography. Where you go will determine when you go, how long you go, and what courses you take. The SOJC sponsors programs in Ghana and Argentina, and you can choose from almost 200 programs in more than 90 countries o ered through the university. SOJC students also explore the world through international internships. Great storytelling — global storytelling — begins at the SOJC. Photo by Zach Putnam MEDIA IN GHANA The Media in Ghana program carries the lessons of the SOJC from Allen Hall to West Africa, where students work in a variety of media outlets. Engaging with media in di erent cultural contexts pushes students out of their comfort zones, challenging and expanding their ideas about e ective communication. SCIENCE AND MEMORY This unique experiential learning program has taken more than 75 SOJC students to sites around Oregon and Alaska, where they learn how to report on complicated scienti c topics while exploring the wilderness, collaborating with researchers, interviewing salmon shermen and native Alaskans, and working long hours in harsh conditions. They blog about the e ects of climate change they witness — both ecological and economic — and tell innovative multimedia stories.20

AROUND THE WORLD 21

MAKE THE CALL JOIN THE LEGACY OF INNOVATION. Nothing gives you a better BE A DUCK feel for #LifeAsAJStudent than a personal visit to Allen Hall. We welcome the opportunity to show you firsthand how our faculty and students are inventing the future of media.22

BELONGThe University of Oregon School of Journalism and Communication is a nationally and internationally recognizedprogram on a mission to develop the communicators of the future. Students come to the SOJC from all over theworld to experience an exceptional education driven by faculty and staff who are known for their creative andprofessional work, scholarship, innovative teaching, and passionate engagement. 23

SOJC QUICK FACTS 1916 Mailing Address: Founding Year 1275 University of Oregon Eugene, OR 97403-1275 Two locations Juan-Carlos Molleda Degrees Allen Hall in Eugene Edwin L. Artzt Dean BA or BS in journalism with George S. Turnbull journalism.uoregon.edu a concentration in: Portland Center • Journalism uosojc • Advertising @uosojc • Public Relations @uosojc • Media Studies University of Oregon School of Journalism MA or MS in: and Communication • Journalism • Media Studies • Multimedia Journalism • Strategic Communication PhD in media studies 2,078 104 2,011 171 1,158 1,024 Undergraduate Graduate Domestic International Resident Nonresident 2,187 Domestic and Domestic Resident and Resident International Undergraduate: 1,927 Nonresident Undergraduate: 1,114 Total Students Graduate: 84 Graduate: 44 Students International Nonresident Undergraduate: 151 Undergraduate: 964 Graduate: 20 Graduate: 60

Undergraduate 24% Undergraduate (1 not reporting) Students of Color 1,399 concentrations Female 1% 7% breakdown 679 Race and Nonresident Journalism ����������������������������������������� 356 Ethnicity Alien Male 68% Unknown Advertising ���������������������������������������457 54 White Public Relations ������������������������������350 Female Media Studies ������������������������������������14 50 Pre-Journalism ���������������������������������901 Male Source: UO Office of Insitutional Research, 261 Fall term 2015 fourth-week enrollment.Graduate Journalism majors 20% Graduate degree with a dual degree (11%) breakdown (1 not reporting) Race and Top double major areas: Ethnicity Journalism .........................................8 Unknown Media Studies .............................. 34 1. Business administration 60% Multimedia Journalism ............14 2. Cinema studies 20% White Strategic Communication ......... 21 3. Spanish Doctoral Students ......................40 4. Political science Students 5. International studies of Color Source: UO Office of Insitutional Research, Fall term 2015 fourth-week enrollment. 554 Scholarships Journalism majors Through generous donor with a minor (27%) support, the SOJC provides nearly $500,000 in annual Top minor areas: student scholarship awards benefiting more than 125 1. Business administration journalism and pre-journalism 2. Multimedia students. 3. Spanish 4. Music 5. Political science

FOR MORE INFORMATION Student Services School of Journalism and Communication University of Oregon [email protected] journalism.uoregon.edu 541-346-3738 PROSPECTIVE STUDENTS journalism.uoregon.edu/prospective FACULTY DIRECTORY journalism.uoregon.edu/people STUDENT GROUPS AND CAMPUS MEDIA journalism.uoregon.edu/student-organizations SCHOLARSHIPS journalism.uoregon.edu/students/undergrad/scholarships UO O ce of Admissions admissions.uoregon.edu 1-800-Be A Duck 541-346-3201 UO FACTS admissions.uoregon.edu/pro lefacebook.com/UOSOJC instagram.com/uosojc @UOsojcjournalism.uoregon.edu