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Questions Answered? A designers guide?



Questions Answered? A designers guide? This book belongs to...

Sketch Who am I? 2|Questions Answered? Name Major Graduation Year

Table of Contents Table of Contents......................................3 About me?.............................................4 Design Thinking.....................................6 What do we stand for?...........................8 How do we explain it?...........................10 Drawing Activity...................................12 Who are we?.......................................14 What is our mission?...........................16 What are our goals?............................17 How will we get there?.......................18 How will you get there?.....................19 Why does it matter?.........................20 PLAY................................................22 Interviews........................................24 Resources.......................................27 Activities........................................36 Questions Answered?|3

About me? What are my favorite What are my favorite What are my favorite colors? songs? books? What are my favorite What are my favorite What are my favorite words? fonts? artists? 4|Questions Answered?

Who are my best What is my favorite What is my favorite friends? food? shape? What does my pet (or Favorite beverage? These answers can be dream pet) look like? useful when you need some inspiration! Questions Answered?|5

Design Thinking Understand that EMPATHIZE OBSERVE DEFINE there is a problem UNDERSTAND 6|Questions Answered?

DesignThinking is the proccess that designers go through to ideate and test solutions to ensure that they will meet the needs of the people that the design is being created for. It is important for designers to utilize Design Thinking in their process. Fill in the spaces to explain the Design Thinking process. IDEATE PROTOTYPE TEST Questions Answered?|7

What do we What are your thoughts? stand for? D-design V-visual C-communication 8|Questions Answered?

About our program Our DVC Community? and Graduates? • Friend Dee Signe on Facebook. Learn about our program at • Visit the Design Center, Art uwm.edu/design-spotlight. Building 403. Annual Design • Visit the Senior Studio, Exhibitions? Kenilworth 316. • UWM Design Entrepenuership Showcase (Fall Semester) What do we do behind the scenes? • DVC Senior Capstone Show (Spring Semester) instagram.com/designatuwm #uwmdvc • Typography Exhibition twitter.com/uwmdesign (Spring Exhibition) Visit student work on display in Art Building 4th floor. Questions Answered?|9

How do we explain it to the rest of the world? The University of Wisconsin problem diagnoses, design Our focus is to create a Milwaukee’s design program methodologies, portfolio broad range of opportunities is an ongoing laboratory, developement, web to prepare students to be focusing on research, and multimedia design, effective design strategists, design thinking, innovation, composition, and real-world problem-identifiers, problem and entreprenuership. internships in local design firms. solvers, business partners, Our curriculum includes and proactive community coursework in typography, members. design strategy and We are passionate about designing for good!

What are your thoughts?

Draw your mood... 12|Questions Answered?

...then recreate the drawing Questions Answered?|13 with your opposite hand.

Who are we? University of Wisconsin Milwaukee Design and Visual Communication Students, Faculty, and Lecturers. 14|Questions Answered?

The UWM DVC Team Kim Beckmann, Amy Decker Adam Hawk Max Estes Robert Grame Associate Professor Senior Lecturer Visiting Assistant Associate Lecturer Associate Professor [email protected] [email protected] Professor [email protected] [email protected] [email protected] Coe Douglas Tamara Johnston Lisa Moline Jake Stroeh Christopher Wood Associate Lecturer Associate Lecturer Associate Professor Lecturer Associate Lecturer [email protected] [email protected] [email protected] [email protected] [email protected]

createWhat is our mission? To contribute to advancing design, its role as a conscientious maker, powerful strategic tool, and an agent of change. 16|Questions Answered?

iinnssppiirreeWhat are our goals? To empower design students through education, 1 2 3environmental and cultural To invigorate companies and To strengthen and celebrate organizations using design communities by enriching thinking, multidisciplinary people’s lives with joy, awareness, creative maker collaboration, and superior significance, intelligibility, and spaces, imagination, design craft. value. recognition, and advocacy. Questions Answered?|17

achaiecvheievaechi How will WE get there? your thoughts?... encourage curiosity nurture talent explore new ideas create value make connections share information clarify complexity support learning organize events advocate design for good 18|Questions Answered?

ievaechaiecvheieve How will YOU get there? What is your ultimate goal? Where do you see yourself in 1 year? In 2 years? Questions Answered?|19 In 5 years?

Why does it matter? i i 20|Questions Answered? i

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PPLPLALPLAYAPLAYYPLAYPLAYLAYAYY PLAY P PPLPLAPAYLYLAAYY 22|Questions Answered?

PLAY is an important concept for designers to keep our minds active and the creative juices flowing. Use this page to show what PLAY means to you! PLAY Questions Answered?|23

“...push the boundaries and explore the possibilities...” Abbey Hoerchner, DVC Graduate Interviewed by Morgan Johnsen on 2/3/2020 24|Questions Answered?

What year did you graduate MORGAN and what is your job title? ABBEY I graduated in May 2017. I am a Multi-Media Designer at the What advice would you offer Milwaukee Bucks. to someone just entering into the DVC program? What was your favorite part of the DVC program? I would say to push the boundaries and explore the possibilities of a design, because through the critique process, you can always bring it back in if you’ve went a little too far. One of my favorite parts would have to be seeing the evolution What is your advice for giving of a design from concept sketches to final product. and accepting criticism on your work? How do you find inspiration A lot of people don’t understand design or what we as for your work? designers do, and therefore when saying they don’t like this or that, it is imperative for us to have an understanding I do a lot of visual auditing of other teams to see what they are mindset and explain why we did what we did. doing. When I am doing my research, I am usually looking at their social channels. Questions Answered?|25

“Make networking connections wherever you go.” Cheryl Totty, Web Designer Interviewed by Morgan Johnsen on 2/10/2020 26|Questions Answered?

What are some “keys to MORGAN success” for a designer entering the field? CHERYL 1 - Learn to take rejection and grow from it. When someone asks you, “so 2 - Keep your portfolio fresh. what do you do as a designer?” 3 - Make networking connections wherever you can. how do you answer? What interests you about I’ll show them a design piece and break the elements down your field of design, why did for them, letting them know a designer has to make all you choose this field. those decisions about size, images, color, focal points, etc. I like being creative and I like problem solving. Plus, I’ve just What are some things that always had a knack for it. inspire you to create, or how do you look for inspiration? I pay attention to details and patterns… details in leaves, patterns in bricks and fences. Nature, in general, inspires me. Questions Answered?|27

What resources are available? Printing Off Campus •Parabo (press cards) •Moo (business cards) On campus •Digital Edge •Overnight Prints (postcards) •DigiCopy •Spoonflower (custom printed •DVC Output Lab •Clark Graphics fabric) •Bolton 225 •FedEx/Kinkos (try others first) •Stickermule (print on demand •Library Learning Commons •Office Depot vinyl stickers) •Union W199 •Walgreens •Union Marketing (75% 0ff!) •Zno (layflat flush mount photo •Sandburg C280 (24 hours for albums) Sandburg residents) •Lulu (print on demand books) •Blurb (print on demand books) •Chatbooks (print on demand books) 28|Questions Answered?

Facilities and UWM/Department of Journals Equipment Art and Design •Adbusters (adbusters.org) DVC (Kenilworth 316) •A&D Photo Documentation Lab •Adobe Magazine (PO Box (Art Building 4th floor) 24998 Seattle, WA) •DSLR Cameras •Architectural Record •Photo Sweep •School of Architecture and (McGraw-Hill Companies) •Tripods Urban Panning (SARUP) Shop •The AIGA Journal of Graphic •Lighting Equipment •UWM Studio Arts and Crafts Design (1059 3rd Ave. •3D Printer Centre New York, NY) •Lasercutter •A&D Letterpress Studio •Communication Arts (410 •Large format color printer •Golda Meir Library Reserve Sherman Ave., PO Box 103000, •Silhouette electronic •Wacom Tablets Palo Alto ,CA.) •cutting tools •Cameras •Design Issues (The MIT Press 55 •Construction tools/materials •Laptops Hayward St., Cambridge, MA.) •etc! •Design Quarterly (The MIT Press 55 Hayward St., Cambridge, MA.) •Eye (The International Review of Graphic Design)

Journals cont. •U & lc (InternationalTypeface Another source is: The Corp., 866 2nd Ave., New York, Elements of Typographic •Fast Company Magazine NY) Style, Bringhurst, Robert - Type (fastcompany.com) Foundries p309-318. •GOOD (goodmagazine.com) •Visible Language (Rhode •Graphis (Graphis U.S. Inc., 141 Island School of Design, 2 •Adobe Systems Lexington Ave., New York, NY) College St., Providence, RI) (adobe.com/type) •How (1507 Dana Ave., New York, NY) •Wired (wired.com) •AGFA Type (agfahome.com/ •ID (330W. 42ndSt., NewYork, NY.) products/prodfram/type.html) •IdN (idnworld.com/mags) Type Foundries •Metropolis Magazine (1W. •Emigre (Berkley,CA. emigre.com) 23rd St., 4th Floor, NewYork, NY) (This is a small selection of •Fonthead Design (Boca Raton, •PLACES, A Forum of available foundries. For a Environmental Design more detailed list check out FL. fonthead.com) (New York,NY) typeindex.com) •Font Bureau (Boston, MA. •Step-by-Step Graphics (Dynamic Graphics, Inc., 6000 word.com fontbureau.com ) N. Forest Park Dr., Peoria, IL) atypi.org •Font Shop (Berlin, Germany. fontsonline.com design-council.org.uk fontshop.com) •International Typeface Corporation (itcfonts.com) 30|Questions Answered?

•The Hoefler Type Foundry Professional Ad 2 MKE (NewYork, NY. typography.com) Organizations ad2milwaukee.org •House Industries (Wilmington, The following is a list of American Institute of DE. digitmad.com/house/house. national organizations. Architecture html) Several have university aias.org chapters or local chapters. (aiasuwm.org AIAS-UWM) •P22 (Buffalo, NY. p22.com) Please contact each for local (aiaw.ord AIA - Wisconsin) •T-26 (Chicago, IL. t26font.com) information and listings. AIGA, the professional Student Suggestions: ACM/SIGGRAPH organization for design. Awwwwards Free Fonts Collection siggraph.org 164 Fifth Ave, New York, NY. Dafont wisconsin.aiga.org (Wisconsin) Fontsquirrel Ad Club at UW-Milwaukee aigauwm.org (UWM Chapter) WorkMarkit [email protected]. The purpose of AIGA is LostType Co-Op UWM Ad Club is a student-run to advance excellence in Fonts.com student-focused organization graphic design as a discipline, Modularscale that helps students explore profession, and cultural force. Typewolf advertising in a fun, friendly, Annual student membership: Google Fonts (use Sky Font Client) and supportive environment. $50. Questions Answered?|31

Industrial Designers Society of Web Master’s Guild International Interactive America webmaster.org Communication Services (IICS) idsa.org iics.org Arts and Science Collegiate Entreprenuer’s Collaborations, Inc. StartupMKE Organization at UW-Milwaukee asci.org startupmke.org orgsync/24140/chapter Our purpose is to inform, Business Marketing Innovation in Milwaukee support, and inspire college Association - Milwaukee (MiKE) students who want to be bma-milwaukee.org innovationinmilwaukee.com entreprenuers and seek opportunities through entrprise Society for Environmental Type Director’s Club (TDC) creation. Graphic Design (SEGD) NewYork 347 West 36th St. sedg.org Suite 603, New York, NY Organization of Black tdc.org Designers (OBD) 300 M Street International Council of Design tdctokyo.org SW, Suite #N110,Washington, DC. ico-d.org typeclub.com core77.com/obd The Type Directors Club is the leading international organization whose purpose

is to support excellence in The Typophiles BizStarts Milwaukee typography, both in print and on typophiles.org bizstartsmilwaukee.com screen.TDC today represent’s the best of today’s type design. TypeRight gener8tor typeright.org gener8tor.com Society of Scribes societyofscribes.org Startup Programs Startup Wisconsin startupwisconsin.com TypeCon UW-Milwaukee Startup typecon.com Challenge/Idea Challenge VETransfers uwm.edu/ideaschallenge/ vetransfer.org The Society of Typographic student-startup-challenge-about Aficianados (SOTA) Our vision is to be a hub for typesociety.org student entreprenuership, experiential learning and aTypl co-creation at UWM and to atypl.org be nationally recognized for producing innovators who change the world.

Blogs and More! Emdashes AIGA Design Archives emdashes.com designarchives.aiga.org Arts and Letters Daily aldaily.com Eye Magazine Blog The World’s Smallest Book blog.eyemagazine.com goo.gl/7qGBqU BLDG Blog bldgblog.blogspot.com Penguin Blog I Love Typography goo.gl/aMhSIQ ilovetypography.com City of Sound cityofsound.com Poignant Frog The Ampersand thepoignantfrog.blogspot.com ampersand.gosedesign.net CultureGrrl artsjournal.com/culturegrrl Type Culture A Natural History of the @ Sign typeculture.com herodios.com/atsign.htm Designers’ Lunchbox k10k.net Typographica Gallery of Book Trade Labels typographica.org sevenroads.org/bookish.html Design Observer designobserver.com Visual Culture International Journal of Design goo.gl/9fy7aA goo.gl/Kij4oe

Student Podcasts/News/Media DVC’s Mug Club Recommendations •Design Matters Located in the Design Center Color Palette Tools •Design Observer and KSE 316, DVC students will •The Collective Podcast find coffee, mugs, teas, and •Coolers •Milwaukee Flag Initiative more! •Adobe Capture •Creative Mornings in Milwaukee •Hex Color Codes •Abstract (Netflix series) Portfolio Resources •Pixel Picker-image •PS Express Stock Imagery •Adobe Portfolio •Behance.net 3D Prototyping •Pexels •Unsplash Internship Resources •Protio.io •Pixabay •Science and Surplus •Pinterest Amy Decker •Creative Market DVC Internship Advisor Blogs (You can get studio credits for Paper Sources internships! Contact Amy Decker •Medium for an application and fill it out •Brand New •Broadway Paper with your internship supervisor.) •Under Construction •Paper Source •Swiss Miss •Dick Blick •Dezeen •Office Depot/Office Max

Do you know of any resources to add to the list? 36|Questions Answered?

Use this page to draw a picture or write a note to a friend. Questions Answered?|37

Cut Fold this page into a paper airplane to send your message. 38|Questions Answered?

What is an artist’s Comic Sans walks favorite brand of into a bar. The shoe? bartender says we Sketchers! don’t serve your add your own type here! A good joke is Things aren’t Bad kerning like an interface. always #000000 can never be If you have to and #ffffff. justified. explain it, it isn’t Questions Answered?|39 funny.

Colophon Fonts Papers Designer Chaparral Pro Coated Cover Stock Morgan Johnsen Designer - Carol Twombly Design Vellum DVC Student Foundry - Adobe Presentation Paper [email protected] Release year - 2000 Textures Other Considerations Corbel Designer - Jeremy Tankard Splatter texture On the first project of Type 2, Foundry - Microsoft https://blog.spoongraphics. DVC gave to me... Release year - 2005 co.uk/freebies/free-vector- 3 sleepless nights... texture-pack-for-adobe- 2 mental breakdowns... Helvetica illustrator and an addiction to coffee! Designers - Max Miedinger and Eduard Hoffmann Print Resources Foundry - Haas Type Foundry Release year - 1957 OfficeMax (learn from my mistake) DigiCopy (they saved this book) 40|Questions Answered?