420 Culture Connection B2B Sample

420 Culture Connection Your Logo Newsletter Date Volume 1, Number 1 In This Issue The Baby Boomer Challenge Page1  The Baby Boomer Inviting the Baby Boomer Generation to be your loyal customers Challenge While Millennia’s have overtaken Baby Boomers by nearly 4 million to become  This Month’s Featured the largest generation in the United States. As of 2015 there are 65.2 million Product: Special Baby Boomers in the United States. According to Eaze 2017 State of Pricing Cannabis California data report Baby Boomers rank as the highest monthly spenders of cannabis. The total percentage of California orders  The Budtender Corner from Baby Boomers increased 19% in 2017 which is the largest growth among any generation. Studies show that the Baby Boomer generation  And More controls about 70% of all disposable income in the U.S. Statistically, California Baby Boomers tend to prefer (in sequential order) Flower, Edibles and Events CA Prerolls. Given this data cannabis companies need to examine their strategies to successfully engage and market to this generation. Millennials, Gen Xers Rock the Dabs – July 21 and Baby Boomers have unique life experiences, values, and/or medical needs; that influence their cannabis purchasing. It's important for brands to CA Bureau of Cannabis understand these groups individually. Not all products and services will Control – July 19 resonate with every generation...and that's okay! By understanding the core values and People You Should needs of each generation, your branding should Know utilize appropriate messaging and design that doesn't speak to \"everyone,\" but directly to a Our Help Desk target customer. The following is intended to assist you in developing your target marketing We are here 7 days a week strategies for the Baby Boomer audience. When from 11 AM to 9 PM. To presenting to this generation cannabis companies should take heed and not assist your Budtenders or refer to this them as elderly or seniors. Rather companies should convey management with any messaging that speaks to this generation past experiences, accomplishments questions you have about and what is yet to come. In other words, Baby Boomers do not think of our products. CALL US AT: themselves as seniors or elderly, nor do they like to be reminded that they are ageing. Baby Boomers are healthier and more active than their parents; 111-111-1111 furthermore, unlike their parents, who desired to relax during retirement, the Baby Boomer wants to get out and do all the things they’ve always dreamed Advertisement of doing. Nevertheless, it is a fact that their eyesight is starting to deteriorate. When marketing to this population, stay mindful of the size and color of fonts. Sell marketing space in If your target audience can’t easily read your ads and materials, they are your newsletter to your likely to go on to a competitor. Keep in mind that using a blow torch for favorite Accountant, dabbing might be intimidating for Baby Boomers who are reintroducing Lawyer, or??? themselves to marijuana legally. Baby Boomers grew up with very unique views and experiences of cannabis. Cannabis businesses need to be sensitive 420 Culture Connection to those experiences. Boomers were inundated with negative messaging about cannabis; from society, media, law enforcement and their parents. Enhancing your marketing Their parents were from the generation of Reefer Madness and believed strategies cannabis was a gateway to evil. While others from this generation engaged in the counterculture era attitude of “Turn on, tune in, drop out\". To help you Limited Booths Available Rock the Bells Tribute State, County and City Approved Event Hip Hop & Cannabis Arts Festival Saturday July 21 2019 San Bernardino Call Ackrite Nation @ 619-906-0090

Holidays! Opportunities think about your targeted marketing and branding strategy, consider the Page2 to Promote following Baby Boomer traits, likes, and dislikes Jan 1st New Years Baby Boomers grew up in a world without cell phones, tablets and online shopping, but that doesn't mean they haven't adopted today's world of Jan 10 House Plant Day technology in their lives. While they might not always run out to purchase the newest tech product on the market, they do their research and make Jan 15 MLK Day thoughtful purchasing decisions. The Internet is now a valuable tool that provides Boomers convenience, education and freedom. Like Millennials and Feb 1st CBD Day Gen Xers, Boomers consider themselves heavy internet users. In fact, 66% of Feb 14th Valentines people over 50 routinely make purchases online. Boomers value customer Feb 14 Mardi Gras service and prefer one-on-one interactions. In the \"good ol' days,\" when they Mar 8th International needed help, they spoke to a person, not an automated messaging service. Women’s Day Though Baby Boomers prefer personalized customer service, you probably won't find them venturing into a dispensary without more background Mar 17th St. Patty’s Day information. Boomers are beginning to experiment with legal cannabis, but are not sure what products they actually want or need. Cannabis companies Mar 20th Vernal Equinox should be available by phone to answer any questions. Your strategies can Spring also take advantage of tech savvy Boomers by making your products with detailed information available for online purchase. For those business not Apr 1st Aprils Fools Day using online purchase methods, you may want to use a website that explains what the experience of coming into your shop would be like. To ease the Apr 20th 420 Day worries and uncertainty of Boomers; brands should focus on educating customers through their website, providing information on the different May 1st May Day methods of consuming cannabis and how to properly use products. Once they feel more knowledgeable and comfortable with your brand, Baby Boomers are May 5 Cinco de Mayo more likely to stay your loyal customers May 13 Mother’s Day Baby Boomers' cannabis consumption is expected to grow faster than any other demographic, and it's hardly a surprise. Sure, this age group may be May 28th Memorial Day trying marijuana again out of nostalgia, but Boomers are finding that cannabis is providing relief for health issues that come with age. As this demographic June 14th Flag Day gets older, they are learning that cannabis products may provide an June 18th Jack Herer’s alternative to pharmaceutical drugs. Cannabis companies should provide Birthday education to Boomers on how their products can improve mental and physical wellness. Many people above the age of 50 are hesitant to consume cannabis June 19th Juneteenth by way of traditional smoking. It's wise for an edible company, for example, Day to develop products with grandma and grandpa in mind. Low dose hard June 21st Summer candies or lozenges might fare better among this generation as opposed to Solstice high dose sugary brownies and cookies. Additionally, tinctures, topicals and ointments are less intimidating and provide relief for aches and pains without July 4th Independence psychoactive effects. While the product is the first step, the actual package Day design and brand messaging are most important. The brand should speak to a July 10th Oils & Concentrates Day 50-65 year old, not a Millennial or Xers. July 18th National Hot Yes, Boomers are getting older, but this generation Dog Day is not lacking a sense of adventure. Though they may have aches and pains, Baby Boomers enjoy July 22 Hammock Day and want to have active lifestyle — traveling, being outside and planning vacations or creating unique Aug 3rd National experiences and lasting memories. Cannabis Watermelon Day companies can cater to these desires by creating brands that promote luxurious, adventure-seeking, or relaxing lifestyles. Most Baby Boomer feel nine years younger than his or her actual age. However, that doesn't mean a brand or product made for a 40-year old will necessarily resonate with a 55- year old. Instead of promoting your cannabis-infused topical as just a solution

Aug 10th National to aging, aching joints, explain how this relief will be beneficial when it comes S’mores Day to the European adventure or golf outing they've been planning. Companies can promote an active lifestyle on their website, product packaging by Aug 13th Left Hander’s showing pictures and telling brand stories that inspire Baby Boomers! Day This Month’s Featured Strain: XXXX Sept 3rd Labor Day This month we are offering 20% off orders Sept 9 Grandparents totaling $$$$ or more of XXXX. This is a Hybrid Day 50% Sativa 50% Indica. Sept 17 Constitution Flavors: Nutty, Sweet, Vanilla Day Aromas: Earthy, Nutty, Pungent, Spicy, Sweet, Sept 21 International Vanilla Peace Day Effects: Body High, Relaxing Sept 28th Native American Day Relieves: Anxiety, Chronic Pain, Insomnia and Stress. Oct 5th World Smile Day This prized and potent strain packs THC levels of 24 %. It’s very popular among those that have used it; which is demonstrated by the repeated Oct 20th Sweetest Day requests we receive for this product. It washes away stress and anxiety, leaving a calm, soothed state that last for hours. It is an indica dominant Oct 27th Make a hybrid, so the body effects are more pronounced. XXXX has a sweet flavor Difference Day and smell. The experience brings both bodily relaxation and mental clarity. This strain is most effective at treating anxiety, insomnia, and stress it is Oct 31st Halloween also great for chronic pain. The strain’s parentage is is a result of crossing two very well-known strains that hold a special place in the medical Nov 13th Caregiver Day cannabis community – ZZZZ1 and YYYY2. Mixing the genetics from these two strains, XXXX has inherited a pretty even mix of indica and sativa traits Nov 15th Great from its parents. American Smoke Out Day Discount expires July 31, 2019 Nov 22nd Thanksgiving The Budtender Corner Dec 3rd Chanukah Habits that turn your customers off. Dec 21st Winter Solstice Dec 25th Christmas Dec 26th Kwanzaa Dec 31st New Year’s Eve Click Here to>> Take Budtenders are a vital members of the cannabis Our Quiz industry, you could say they are the lifeblood of a dispensary/store. Budtenders’ have the power to What’s your Content make or break the enterprise’s success. Marketing level of Expertise? Budtenders are the face, and voice of a dispensary that establish the relationship the Featured article in next business will have or not have with a customer. month’s Newsletter: This month as a reminder of things not to do, we Successful Hiring Practices thought we would share the results of a recent survey of medical. Contact Us and adult of cannabis connoisseurs. Survey participants were asked what [email protected] turns you off when interacting with a cannabis dispensary/store. Call/Text (619) 365-4866 The number answer was poor customer service. Budtenders that are rude Page3 and/or impatient. Budtenders need to be 100% focused on the customer in front of them. Budtenders should keep in mind that each customer is unique and each interaction is your opportunity to establish a fresh interaction. Customer’s want to feel you are attentive to their needs and that you are

focused on them and their needs. Your first step is figuring out their level of Page4 familiarity with cannabis and their needs. It’s important to demonstrate your expertise without coming off as a snob. Don’t be condescending when your customer asks questions even when you just answered the question. Take responsibility that you did not answer their previous question in a way that was understandable. Don’t be repetitious or give canned responses like, indicia makes you relaxed… sativa makes you energetic. Listen to your customers’ needs or help them discover their needs. Make recommendations based on their needs and informed them why you are making the recommendation. Be sure your approach to each customers separates the customer interested the medical benefits vs. customer’s interested in recreational needs. Medical patients dislike Budtenders who treat the conversation as how high do you want to get. On the other hand recreational users often feel alienated when talking about the medical benefits. Adjust your conversation to your customer’s wishes. The # 2 turn off was; Lack of Passion and Knowledge. If you love and are excited about your work, you customers will feel it, passion and happiness are contagious. Budtenders do have to learn a lot, from familiarizing oneself with products, to understanding at the very least the cannabis basics. If you’re a new Budtender who isn’t yet up to speed on industry knowledge or the large array of products, be honest with your customer and ask a more experienced coworker for assistance. Exhibit your passion for cannabis and your desire to meet your customer’s needs. Be as helpful as possible, maybe even suggest you and the customer learn together from the more experienced. You should be able to win your customer over even if you aren’t the most knowledgeable. Cannabis information is only just now being shared actively, so it’s okay to not know everything right off the bat. It makes customers feel a part of something beyond the transaction when you show you care about them and the cannabis movement. Once you do this, you can own up to your lack of expertise in certain areas. Your customer might even become your cheerleader. Knowing cannabis holidays, cultural references, and general cannabis 101 is a must for successful Budtenders. Be in the know, and learn as you go. It builds trust and makes customers feel like they’re being taken care of. Partner with your manager or business owners, suggest training topics and a training schedule. Suggest cultivators’ representatives provide training on their products that are accessible online. Budtenders that embody these qualities will be successful. And Lastly, turn off #3, was Bad Hygiene and Dirty Hands. Think about when you dine out; people expect when purchasing food from a restaurant or food court, servers and cooks to have clean hands, hair tied back, and attractive culinary displays. The same emphasis on cleanliness applies to dispensaries as well. Budtenders need to pay attention to the way they handle product — use chopsticks, tongs, or gloves to retrieve buds from a jar instead of your bare hands. Always go above and beyond when allowing customers to see and interact with the product by offering them a closer peek or the chance to smell the strain’s aromas, Keep in mind that the product is going to be consumed by someone other than yourself, so don’t hog all the sniffs before allowing your customer to partake first. Try to keep hairs and other contaminants out of your customer’s stash as best as possible. Nobody wants a dirty product, especially one they’re going to ingest or inhale later. Lastly, keep your hands and nails clean, use a nail brush when washing your hands and keep your nails well- manicured.

Suggested Additional Page5 Content based on your audience profile: This Month’s Specials Additional list of your products with special pricing or Price list with descriptions Call to Civic Action Place an call to action on current or upcoming legislative actions that are of concern to the Cannabis Industry We’re Talking About A personal blog post or article from your perspective of the Cannabis Industry highlighting your expertise. This article could also be utilized by your advertiser (Accountant, Lawyer etc.) to highlight their expertise. Visit our facilities Feature article about a member of your staff, or description of your business Let's get started creating your audience profiles Call or Text: (619) 365-4866 420 Culture Connection