Job Description - Social Media and Marketing Manager v0.1 200921

JOB Sales & JOB Social Media and JOB Sign Solutions Job Description –Social Media and Marketing Manager FAMILY Marketing Dept TITLE Marketing Manager PURPOSE Responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. 1. Report to MD and work within sales and operations team to collaborate 2. Promote and enhance the Sign Solutions and Interpreterslive brand 3. Increase social media engagement and website visits and monitor Google stats 4. Plan and create social media posts via Hootsuite 5. Create campaigns that align with Sales and PR plans/activities/target markets 6. Carry out marketing activities to generate market awareness of our products and services 7. Review/create blogs, email campaigns, social campaigns, exhibition and marketing materials/flyers/guides/banners 8. Website maintenance and amendments 9. Awards applications 10. Promotional/case study video creation and editing KEY RESULT AREAS SKILL SETS TARGETS and MEASURES • Feedback from MD 1. Generic – applying to all Sign Solutions roles • Maintain a good working relationship with all members of staff • Feedback from MD and sales/ops team 1.1 Contribute to a positive • Motivation working environment • Communication • Feedback from MD and sales/ops team Awareness 1.2 Work alone, heading-up or • within a project team (as • Team Working business dictates) • Exercising Initiative • Taking appropriate responsibility 1.3 Identify solutions to • Team Working organisational issues • Exercising Initiative • Taking appropriate responsibility • Problem Resolution • Displaying a professional and positive attitude V0.1 20/09/21

1.4 Personal/Professional • Adopting a continual Sign Solutions Job Description –Social Media and Marketing Manager development improvement approach in all areas of • Have confidence to work at all levels of hierarchy with professional competence both within personal/professional Sign Solutions and within client organisations development • Provide a role model example of how a professional Sign Solutions employee should • Continually look for represent themselves. training opportunities • Attend training and develop relevant knowledge, techniques and skills • Continuous review of personal development plan in conjunction with line manager V0.1 20/09/21

Sign Solutions Job Description –Social Media and Marketing Manager 2. Role Specific • Team working with other • Promote and enhance the Sign Solutions and Interpreterslive brand 2.1 Social Media and Marketing office personnel, • Increase social media engagement and website visits and monitor Google stats interpreting personnel and • Plan and create social media posts via Hootsuite Manager management personnel • Create campaigns that align with Sales and PR plans/activities/target markets • Carry out marketing activities to generate market awareness of our products and services 2.2 General, Office and • Ability to work alone • Review/create blogs, email campaigns, social campaigns, exhibition and marketing administration • Initiative • Responsibility materials/flyers/guides/banners 2.3 Brand awareness and • Professionalism • Website maintenance and amendments Business Focus • Motivation • Awards applications • Ability to work with people • Promotional/case study video creation and editing 2.4 Report to MD and sales team at all levels • Undertake tasks in relation to 2.1 and in accordance with ISO processes and policies • Proactive • Attend and contribute to sales meetings • Brand awareness • Establish and maintain effective working relationships with reports, co-workers and • Organisational skills and managers planning • Attend training and to develop relevant knowledge and skills where required • Creative writing, video • Recognise that our clients are both users (Deaf & hearing), customers and freelance production and social professionals and should be treated with professionalism at all levels posts • Establish and maintain effective working relationships with clients and represent the • Team working company in a professional manner when liaising with such clients • Organisational skills • Represent the company in a professional manner when liaising with clients • Initiative • Proactively undertake marketing activities to increase brand awareness and sales • Process development • Proactively support other departments to ensure all employees follow brand guidelines such • Professionalism as email footers etc. • Flexibility • Proactiveness • Engage in consultation processes with the management team and the Sign Solutions Senior • Responsibility Management Team where necessary • Team working • Contribute to and engage with in developing materials that will provide an positive impact • To engender and contribute effectively to a positive team spirit with all other members of staff V0.1 20/09/21

2.5 Sales and Marketing focus • Professionalism Sign Solutions Job Description –Social Media and Marketing Manager • Flexibility • Proactiveness • Establish and maintain effective working relationships with clients and represent the • Responsibility company in a professional manner when liaising with such clients • Proactively undertake marketing activities to maximise all opportunities to bring further business to Sign Solutions • Carry out marketing activities in conjunction with agreed marketing strategy of MD and sales team V0.1 20/09/21