[Group4]_[HW3]_[Bùi Hữu Nghị]

COOLMATE SURVEY RESULTS & STRATEGY Group 4

SURVEY RESULTS IMPRESSIVE NUMBERS Satisfaction Reach Loyal Shopping Customer Online 76.1% 47.6% 98.4% 92.1% BUSINESS STRATEGY Market Development Strategy Objectives: ➢ Looking for market expansion opportunities. ➢ Continue to increase production scale. ➢ Attract new users

1. LOOKING FOR MARKET EXPANSION OPPORTUNITIES 1.1 Market penetration: Coolmate realizes that the current market of coolmate is mainly big cities like Ho Chi Minh City. We will continue to grow here. Sales Surveys show that customer 22% demand in other provinces is \"Yes\". So we decided to expand 78% our market. We will have more warehouses HCMC Other in neighboring provinces such as Da Lat, Vung Tau. And there are more stores in the western provinces. 1.2 Maintain competitive advantage: This is the statistic of \"the things that make customers most satisfied\". To be able to penetrate new markets we will maintain and develop those things. Especially our price and delivery service.

1.3 New product development plan: Customers are more and more and they have higher demands. We will research and develop more new products in the future. We will also open more stores in Ho Chi Minh City and other provinces to serve the needs of customers. We realize that a lot of customers like new products like sports shoes and wallets so we will develop it. These new products always ensure our characteristics such as low price but high quality. And we believe it will make customers happy. new product 60 Wallet Sport Shoes Other 50 40 30 20 10 0 Belt, Tie

2. INCREASE PRODUCTION SCALE We have 10 factories throughout Vietnam, 350 workers and 100,000 products produced monthly In the next 2 years: 14 factories 400 200,000 workers products per month CoolMate's Factory:  Upgrading equipment, workers and product quality.

3. ATTRACT NEW CUSTOMERS 3.1 Advertise our brand through (free): Social networks, forums, tiktok. In the near future, we will join the sharktank to raise capital for the second time. Tik Tok has launched Ads version so that businesses can advertise their products or services. This market is extremely potential, the initial cost is also quite reasonable. online shopping or in-store 3.2 Spending on advertising: shopping? We find that the majority 28.6% of our customers shop online, so we will use the budget to 63.5% 7.9% promote advertising on youtube, newspapers, and other online shopping in-store shopping Both websites. In addition, we are promoting by hiring youtubers to make videos about our products. We've found that to be highly effective. So we will continue to develop more in the future.

3.3 IMPLEMENT PROMOTIONS: We see a lot of customers are satisfied with our offer and not to let our customers down, we will push further. Most customers like to buy 1 get 1 free and direct discounts Promotions Product discounts Gifts Free shipping Buy 1 get 1 free 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 0.0% We will deploy more programs \"invite new friends to receive promotion\" and \"promotion for new customers\"

3.4 CUSTOMER CARE: Loyal Familiar Customers Potential Customers Customers Customers ➢Accumulate ➢ Implement the ➢ Use marketing ➢Accumulate 8% of the order program \"invite to motivate them 15% of the order value. Taking new friends to to learn and get value. care of receive started with ➢ Try the latest customers via incentives“. CoolMate product. call center and Accumulate 5% ➢ Big promotion ➢ Customer fanpage. Orders of the order value. for first order service through will be shipped ➢ Taking care of Zalo. quickly. customers via call ➢ Orders shipped ➢ Give birthday center and within 2 hours gifts every year fanpage. ➢ Great birthday gifts 10,000,000 VNĐ 5,000,000 VND First Order 3.5 IMPROVEMENT THROUGH CUSTOMER FEEDBACK: We improve our website. The layout design looks better, easier to pay, and especially the connection will be more stable. Coolmate's website 50.0% 45.0% 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% Layout Payment Shopping Cart Connection Nothing