Blacklock, Sophie - FASH30009 visual report (non-interactive)

Name Generation Content Planning Logo Testing Cover Testing Visual Justification / References Click to see My Miro. ............................................................. 151

...................... CULTURAL CALENDAR ...................... FICTION NON-FICTION K E YMAR 24: The Breakfast JAN 4: Rocky fights Creed. MAR 2-13: Glasgow Film Festival. MAR 19: Fashioning Masculinities JAN 29: Truman Show Premiere. V&A exhibition opens. APR 13: Cabin In The Woods’ 10th FEB 2: Groundhog Day. Anniversary cinema screenings. MAY 7-29: Brighton Festival. MAR 2: MIB first contact the Extra-Terrestrial. Club’s Detention. MAY 20: Legally Blonde 3 release. APR 8: Rex Manning Day MAY 27: Top Gun Maverick release. at Empire Records. JUN 10:-19: Isle of Wight Festival. APR 15: Titanic Crash. JUN 10: Jurrassic Park APR 25: Miss Congeniality’s Dominion release. Cheryl Frasier’s favourite date. JUN 11: E.T.’s 40th MAY 13: Friday the 13th. DATESJUN 2: The Superbad party. May 23: Tom gets over Summer. Anniversary cinema screenings. JUN 11- 12: Parklife Festival. MAY 26: Jenna Rink’s JUN 19: London Film Fair. JUN 25: Bladerunner’s 40th 13th/30th Birthday. Anniversary cinema screenings. JUN TBC: Edinburgh Film Fest. MAY 28: Lee High School’s JUL 8-10: TRNSMT Festival. Last Day of School. JUN 5: Ferris Bueller’s day off. SEP 8: Cardee Schneemann JUL 4: Jack Torrence celebrates exhibition at The Barbican opens. Independence Day with ghosts. SEP 9: Salem’s Lot and JUL 8: Martin Brody and Dark Harvest releases. Matt Hooper destroy shark. SEP 11: London Film Fair. SEP 19: Forrest stops running. SEP TBC: Don’t Worry OCT 2: Donnie Darko meets Frank. 2 2Darlingrelease. OCT 3: Mean Girls day. OCT 21: Marty McFly SEP (LATE):Back to Uni. arrives in the future. NOV 2: E.T. goes home. OCT 1st: Thorpe Park NOV 5: Marty McFly Fright Nights opens. 2 0arrives in the past. OCT 7-11: Grimmfest Manchester. OCT 14: Halloween Ends release. DEC 31: Harry confesses his feelings for Sally. 152 .............................................................

...................... EVENT JUSTIFICATION ..................... Y Drive In: Justification S 2 Event Trend; Since 2020 Drive-Ins have made a comeback due to their convenience with social distancing measures post-pandemic. Even as restrictions have lifted an dprogressed drive-ins have become a fully re-established part of mainstream movie consumption again. Romanticisation; There is a romantic element to the appeal of drive-ins due to their 1950s roots and the connotations younger consumers have of this time. Their experience of drive-ins is only what they have seen in films such as Grease, The Notebook, etc. Its an experience they want to have due to these connotations in contrast to the mainstream multiplex cinema experience. Cars; Linking back to the romanticsation of the drive-ins as a whole, there is a similar feeling towards cars and driving. The teenage experience of going for a drive, and the feelings of freedom this brings is something people hold onto as they grow up. Again referencing youth-car-culture in films like Dazed and Confused, it serves as a nother aspect of romanticisation of the past my consumer is known to take part in. A cinema based event seemed obvious in its fit with my other outcome and branding but I wanted to ensure its format was something different and engaging for my consumer, not just through the unique “Today’s version” screenings but the actual cinema experience itself. I considered using smaller cinemas with a vinatge look and experience to it but after research and consideration I felt that a drive-ins relevance and appeal to my consumer, alongside its timeliness could not be beaten. I also feel that the novelty of the event content needed to be matche din its setting and format, and although drive-ins have seen a huge resurgence, the experience is still exciting and novelty, expecially to nostalgia enthusiasts. ............................................................. 153

........................................................ METHOD Research Method Sample & Purpose Strengths & Date Location Instagram Contacted 8 people, To gain Direct conversation 1 at a time. understanding of my communicat 17/02/22 (Online) consumer’s my consume relationship to gained acc Netnography – 12 people. nostalgia, their useful ins Observing my (Online) daily routine, consumer’s use of touchpoints and Observing Instagram which outcomes collecting 17/02/22 would suit them informatio best. of consume accounts u To observe my consumer’s use of the platform and a clearer understanding of their lifestyle and interests. Streaming Services 3 people. Testing the Reliable d (Online) relevance of the collected. Log horror genre First-hand 19/02/22 amongst my into consu consumers. watching h Research Method Sample & the platfo & Date Location Purpose uSster.engths Event Observation Just me. To observe a First hand 11/03/22 Nonsuch studios – competitor to my experience Nottingham. big idea and how competitor they communicate their message through an event. Contacting 2 people – To get first hand Direct con advice on Nostalgia Archive separately. information about up my bran accounts. (online) how they run their (Instagram) Instagram. accounts, source their post material and why they think they have been successful. 154 .............................................................

DOLOGY ........................................................ s Weaknesses Outcomes Effectiveness tion with System 2 thinking, Established their Reliable responses er meant I curate and controlled connection to pre- gained and was able environment as over digital platforms to repeatedly sights. contact them direct message aswell as their throughout my (they had time to daily use of project for further construct a Instagram. testing/insight. response) Only 4 people responded. and Performative/system Clearer Reliable and g set 2 thinking –Only understanding of my appropriate to my on, range seeing what they consumer, project in the er’s choose to share of establishing an sense of observing used. themselves online. accurate day in the their online habits life and visual as this is how they data Small sample size. landscape. consume nostalgic . content themselves. d insight Weaknesses There is an umer’s engagement with the Efficient, and habits and Could have had a genre which provided me with orms they negative impact on justified my the information I s my ideas or concept selection. needed. demonstrated that My consumer’s d what I want to do nOousttcaolgmieas-based Effectiveness e of my is already being streaming was also r. done successfully. further evidenced. Really beneficial in driving forward Provided me with and justifying my inspiration to push outcomes and IMC my outcomes into generation. more innovative and fun areas in contrast with this traditional method. ntact and Constructed No responses. Unsuccessful – one setting responses. account responded but was unable to nd’s answer my questions. . ............................................................. 155

..................................................... PRIMARY RE Click to see My Miro. 156 .............................................................

ESEARCH ....................................................... ............................................................. 157

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HICS ........................................................... ............................................................. 159

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........................................................ CRITICA Monday Tuesday Wednesday Thu 10.01 11.01 12.01 § Studio time; idea § Gym 7-8am. PDPP PRESENTATION § Gym 9-1 statement and § Visual analysis; § 10am co consumer discussion/ § Lecture/seminar with reboots vs. concept refinement. Molly. § Consumer vis. § Go over presentation originals, branding analysi § Further Brainstorm. script and run examples of peter p through. nostalgic reference. Consume § Work on visual mind map from idea statement. 17.01 18.01 19.01 § London § Huddle & Workshop; § Gym 8-9am. Anna; 1 § Visual research; FORMATIVE PRESENTATION exhib., visual research § Go over feedback/new Winehou discussion. categorizing. Museum § Studio time; areas to look at Robanne Selfrid applying visual from Gabby. shoppin § Further vis. analysis/findings to Research. idea statement – what feels relevant/ what has potential? 24.01 25.01 26.01 MA § Huddle & Workshop. § Gym 8-9am. § Ardale § Studio time: 1-1 § Complete 2/3 concept MANCHESTER TRIP § Northern quarter Manches with Jay; discuss boards. § Pack for Manny. exploring, meet Gallery concepts and initial Izzie for dinner and coursem outcome ideas. § Work on concept drinks. lecture boards. 31.01 01.02 02.02 § Huddle & Workshop; § Tutorial 9am; ask § Gym 8-9am. § Gym 8-9 short term outcome Gabby about colour § What I planning & § Reflect on insights, palettes & outcome not. brand/vis. identity gap/problem/need/ide development. § Brand/v § Go over feedback. work. a – type up for § Harmony’s bday work. § Annotate all 3 report. lunch. concepts & name § Work on colour them. palettes. § Outcome mindmap and primary research planning. 166 .............................................................

AL PATH ........................................................ ursday Friday Saturday Sunday 13.01 14.01 15.01 16.01 10am § Gym 8-9am. § Gym 9-10am. ontent drop; § Gym 8-9am § Visual analysis - § Film iconography ts/vis is guidelines. § Film poster horror genre and research. r research; pan syndrome? categorization. more brand examples. er reflection. § Research into the § Tom’s bday horror genre. celebrations. 20.01 21.01 22.01 23.01 with Mia & § Gym 9-10am § Take my sister to 180 Strand § Review visual § Gym 8-9am. , Amy the station 2pm. use Design research and define § Gym 3-4pm. § Library day; go over exhib., Paco § Categorise visuals e Archive concepts to work on Thursday’s content dges exhib., for concepts. ng day. over the weekend. drop. § Meet my sister at § Further vis. the station 4:30pm. Research § Swiftoggedon event. categorisation. 27.01 28.01 29.01 30.01 ANCHESTER TRIP § Gym 8-9am. shopping, MANCHESTER TRIP § Gym 10-11am. § Complete 3rd ster Art § Meet my sister for y, drinks with § Work on 3rd concept concept. mates & breakfast at § Brainstorm concept ers at 8pm/. board. 10:30am, Northern § Add further vis. names. § Update illustrations Quarter magazine & Analysis to Miro and references. vintage shops, board. Portico Library. 03.02 04.02 05.02 06.02 9am § Gym-9-10 am. § Gym 8-9am. § Gym 10-11am. am/what I’m § Report writing; vis. Identity introduction of concepts and supporting research. ............................................................. 167

........................................................ CRITICA Monday Tuesday Wednesday Thur 07.02 08.02 09.02 § Gym 9-10a § Huddle & Workshop § Gym 9-10am § Type up s § Consumer § Visual identity FORMATIVE PRESENTATION § case study research. research brainstorming. work. § Reach out to put into consumers for primary testing. 14.02 15.02 16.02 § Gym 9-10a § Huddle & Workshop § Gym 9-10am § Tutorial; Discuss § Brunch wi § Zine research; § Outcome planning; § content d outcome with Gabby. examples, what makes page spread mockups § Reflect on feedback complete § Outcome p a zine and name research. § Vicki’s b § Refining vis successful/collectab celebrati identity – last le. § Zine planning/ touches. brainstorming. 21.02 22.02 23.02 § Gym 9-10a § Gym 9-10am § Outcome w • Gym 9-10am § Work on outcome. FORMATIVE PRESENTATION • Work on outcome. secondary • Campaign research • Work on outcome. planning. 28.02 01.03 02.03 § Gym 7-8am § Imc plan and § Gym 9-10am • Outcome 2 mockups § Gym 8-9am § Imc work. • Perma model. § Outcome w cultural calendar. 168 .............................................................

AL PATH ........................................................ rsday Friday Saturday Sunday 10.02 11.02 12.02 13.02 am § Gym 9-10am § Finish case study. supporting § Indesign pages work. § Mia’s birthday § Gym 9-10am. § Outcome SWOT. for report, celebrations. indesign. 17.02 18.02 19.02 20.02 am § Gym 9-10am § Gym 9-10am ith Vicki. § Outcome planning § Outcome planning and § Gym 9-10am drop; § Consumer work. (redo consumer work. (redo § Start outcome! tasks. what was lost when § (redo what was lost planning. what was lost when birthday my laptop broke) when my laptop ions. my laptop broke) broke) 24.02 25.02 26.02 27.02 am § Gym 9-10am work and § Work on outcome. • Report work – admin, § Gym 9-10am y outcome consumer stuff, § Report day. . writing up outcome justification. 03.03 04.03 05.03 06.03 m • Theory check, • Gym 8-9am • Gym 8-9am work. appendix work. • Outcomes. • Outcomes. • Finish outcome. ............................................................. 169

........................................................ CRITICA Monday Tuesday Wednesday Thur 07.03 08.03 09.03 § Gym 9-10a § Studio time; outcome § Gym 9-10am • Tutorial; advice on § Comms the § Report writing and feedback. concepts report comms mix § Report work. planning pages. content. Peer & tutor feedback on outcome. • Work on report. 14.03 15.03 16.03 § Gym 7-8am § Studio time; advice § Gym 9-10am § Final che § Report – finish • Tutorial drop in- on report structure. ask about structure. reference § Finish print consumer pages and • Process work- appendix, campaign and aim, response, organize miro board. reading, Instagram pages. measurement visual • Appendix, order. • Reflection. (PDF chec layout. • Record presentation. § Conclusion. 170 .............................................................

AL PATH ........................................................ rsday Friday Saturday Sunday 10.03 11.03 12.03 13.03 § Gym 8-9am § Gym 9-10am § Gym 8-9am am § RTC/outcome finalise § Outcome mockups. § Instagram account eory and § Create instgram. x pages. plan and timeline. refinement, create mockups. § Peer proofread of report. 17.03 18.03 19.03 20.03 m. DROPBOX SUBMISSION eck; • Celebratory brunch. es, , proof technical ck) ............................................................. 171

....................................................... TRIANGU 172 .............................................................

ULATION ....................................................... ............................................................. 173

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ULATION ....................................................... ............................................................. 175

Sophie Blacklock 1S76elf.-D..ev..is.e.d.V.i.s.u.a.l .R.e.p.o.rt...........................................