49-Point Marketing Plan

2019 LIFETIME REALTY & INVESTMENTS 140 S. Flower St. Suite 200 Orange, CA 92868

LIFETIME REALTY'S 49-POINT MARKETING PLAN THE FOLLOWING ARE THE MARKETING STEPS WE TAKE TO GET YOUR HOME SOLD! 4 9 -1. SPREAD THE WORD TO TOP AGENTS. CALL AND EMAIL OVER 1,000 LOCAL AGENTS TO NOTIFY OF THE NEWEST HOME ON THE MARKET AND CONVINCE THEM WHY THEY NEED TO BRING THEIR BUYERS TO SEE IT. 2. UTILIZING SOCIAL MEDIA MARKETING CAMPAIGNS. OUR MARKETING TEAM WILL MARKET YOUR HOME P O I N TTHROUGH SOCIAL MEDIA. MARKETING CAMPAIGNS, FUNNELS, AND TARGETING STRATEGIES TO GET THE MAXIMUM EXPOSURE TO YOUR HOME. 3. PROSPECT 6 HOURS PER DAY. OUR TEAM OF REAL ESTATE AGENTS WILL CALL THOUSANDS OF LEADS AND SEARCH FOR A BUYER FOR MARKETTHE PERFECT BUYER FOR YOUR HOME. 4. PROSPECT BROKERS WEEKLY. WE WILL REACH OUT TO BROKERS WHO ARE SEARCHING FOR HOMES SIMILAR TO YOURS AND PRESENT THEM YOUR LISTING. 5. REACH OUT TO EVERYONE. I N GWE WILL CALL AND EMAIL PREVIOUS CLIENTS AND SPEAK TO THEIR SHPERE OF INFLUENCE; ASKING THEM WHO THEY KNOW THAT IS ALSO LOOKING FOR A NEW HOME. 6. AGGRESSIVELY AND DILIGENTLY ADVERTISE. ADVERTISE WITH SOCIAL MEDIA, POST CARDS, OPEN HOUSES, AND DOOR-KNOCKING TO FIND POTENTIAL PLANBUYERS. 7. SEND YOU FEEDBACK. AFTER EACH SHOWING, YOU WILL RECEIVE FEEDBACK FROM US AND POTENTIAL BUYER'S FEEDBACK TO HELP IMPROVE OR ADJUST YOUR PROPERTY'S LISTING. 1

LIFETIME REALTY'S 49-POINT MARKETING PLAN 4 9 -THE FOLLOWING ARE THE MARKETING STEPS WE TAKE TO GET YOUR HOME SOLD! 8. LIST ON THE LOCAL MULTIPLE LISTING SERVICE (MLS) WE WILL PROFESSIONALLY LIST YOUR HOME WITH P O I N TPROFESSIONAL DESCRIPTIONS, PHOTOS, AND PROPERTY INFORMATION. 9. PLACE A FOR-SALE SIGN ON YOUR PROPERTY WE WILL MAKE YOUR PROPERTY BE NOTICED BY ALL DRIVING BY YOUR PROPERTY OF THE AVAILABLE OPPORTUNITY FOR PURCHASE. MARKET10. BUILD A PROPERTY WEBSITE YOUR HOME WILL BE FEATURED ON ITS OWN PROPERTY WEBSITE INCLUDING HOTLINE PHONE NUMBER, TEXT INFORMATION AND QR CODE. I N G11. YOUR PROPERTY WILL BE PLACED ON FACEBOOK WE WILL REACH OUT TO BROKERS WHO ARE SEARCHING FOR HOMES SIMILAR TO YOURS AND PRESENT THEM YOUR LISTING. 12. ADVERTISE ON NATIONAL REAL ESTATE WEBSITES WE WILL ADVERTISE ON THE NATION'S MOST POPULAR WEBSITES INCLUDING HOMES.COM, TRULIA, ZILLOW, PLANREALTOR.COM AND MANY MORE! 13. WORK WITH OUR STAGING TEAM TO GIVE YOU THE BEST PRESENTATION POSSIBLE, OUR STAGING TEAM WILL PROVIDE YOU WITH EVERYTHING YOU NEED TO PRESENT YOUR HOME AT IT'S BEST. 14. PLACE MLS LOCKBOX ON PROPERTY EVERY LICENSED REALTOR WILL HAVE ACCESS TO SHOW YOUR HOME TO THEIR PROSPECTIVE BUYER WITHOUT ASSISTANCE. 2

LIFETIME REALTY'S 49-POINT MARKETING PLAN THE FOLLOWING ARE THE MARKETING STEPS WE TAKE TO GET YOUR HOME SOLD! 4 9 -15. SHOWING SUITE SURVEY PLACE YOUR PROPERTY ON \"SHOWING SUITE SURVEY FEEDBACK SOFTWARE.\" 16. HANDLING OBJECTIONS AND NEGOTIATING OUR AGENTS ARE TRAINED IN HANDLING ANY AND ALL P O I N TBUYER OBJECTIONS IN ORDER TO SATISFY BOTH PARTIES AND SECURING A DEAL TOGETHER. 17. PROVIDE WEEKLY SHOWINGS YOUR LIFETIME AGENT WILL HOLD AN OPEN HOUSE EVERY SATURDAY AND/OR SUNDAY TO PROVIDE THE MARKETOPPORTUNITY FOR BUYERS TO VIEW YOUR HOME. 18. EMAIL MARKETING YOUR LIFETIME AGENT AND LIFETIME MARKETING TEAM WILL BLAST A DATABASE OF THOUSANDS OF HOT POTENTIAL BUYERS. 19. WEEKLY TEAM MEETINGS I N GOUR TEAM OF AGENTS MEET WEEKLY TO DISCUSS ALL OF OUR LISTINGS AND MASTERMIND THE STEPS EVERYONE IS TAKING TO SELL YOUR HOME. 20. MARKET ANALYSIS WE REVIEW WEEKLY MARKET ANALYSIS AND REPORTS TO ENSURE WE ARE PRICED CORRECTLY BASED ON VARIOUS PLANANALYTICS AND STATISTICS. 21. PROPERTY PROMOTION WE WILL INTRODUCE YOUR PROPERTY TO OUR TEAM OF AGENTS AND UTILIZE THEIR PIPELINES TO FIND POTENTIAL BUYERS. 3

LIFETIME REALTY'S 49-POINT MARKETING PLAN 4 9 -THE FOLLOWING ARE THE MARKETING STEPS WE TAKE TO GET YOUR HOME SOLD! 22. CONTACT OUR BOOK OF BUSINESS CONTACT OUR TEAM BUYER LEADS, CENTER OF P O I N TINFLUENCE, AND PAST CLIENTS FOR POTENTIAL BUYERS. 23. AGENT FLOOR TIME OUR TEAM HAS BUYER AGENT FLOOR TIME TO ENSURE EVERY SIGN CALL IS ANSWERED AND EVERY APPOINTMENT IS SCHEDULED. MARKET24. ENSURING QUALIFIED BUYERS OUR TEAM WILL ENSURE THE BUYERS VIEWING YOUR PROPERTY ARE ALL QUALIFIED AND APPROVED BUYERS. ING 25. INTERNET LANDING PAGES OUR LEAD GENERATION SYSTEMS WILL ENSURE YOUR PROPERTY'S LEADS ARE SENT IMMEDIATELY TO ONE OF OUR BUYER SPECIALISTS. 26. RELOCATION SERVICES WE WILL COORDINATE SAFE PASSAGES AND SAFE RELOCATION SERVICES, IF YOUR SITUATION REQUIRES PLAN THISSERVICE. 27. PROVIDING CORRECT PAPERWORK OUR TEAM WILL PROVIDE YOU WITH COPIES OF ALL CALIFORNIA CONTRACTS AND PAPERWORK REQUIRED FOR A SMOOTH TRANSACTION. 28. PROVIDE YOU WITH OUR NETWORK OF VENDORS. OUR LARGE NETWORK OF LENDER, CONTRACTORS, AND STAGERS WILL ENSURE YOU HAVE EVERY SERVICE YOU NEED. 4

LIFETIME REALTY'S 49-POINT MARKETING PLAN THE FOLLOWING ARE THE MARKETING STEPS WE TAKE TO GET YOUR HOME SOLD! 4 9 -29. PREPARING A SELLER NET SHEET ON EVERY OFFER PRESENTED, WE WILL PREPARE A SELLER NET SHEET TO ENSURE YOU MAKE YOUR BEST DECISION WITH ALL INFORMATION. 30. TRANSACTION COORDINATOR SERVICES OUR IN-HOUSE TRANSACTION COORDINATOR WILL P O I N TOVERSEE THE TITLE, LENDING, AND BUYER'S AGENT TO ENSURE A SMOOTH TRANSACTION 31. MEET WITH TRANSACTION COORDINATOR YOUR LIFETIME AGENT WILL COLLABORATE WITH OUR IN- HOUSE TRANSACTION COORDINATOR TO ENSURE THERE MARKETARE NO ISSUES IN THE TRANSACTION PROCESS. 32. ESCROW UPDATES ONCE UNDER ESCROW, YOU WILL RECEIVE DAILY AND/OR WEEKLY UPDATES FROM YOUR LIFETIME AGENT ON YOUR ESCROW PROCESS. 33. LENDER COMMUNICATION I N GSPEAK WITH THE REPRESENTING LENDER BEFORE THE OFFER IS PRESENTED TO ENSURE BUYER IS QUALIFIED AND TO FACILITATE A RELATIONSHIP. 34. \"FIRE-US\" GUARANTEE WE PROVIDE YOU WITH A NO-QUESTIONS ASKED \"FIRE-US\" GUARANTEE. YOU MAY REFUSE OUR SERVICES IF YOU ARE PLANUNSATISFIED WITH US. 35. COORDINATE SHOWINGS WE WILL COORDINATE AND INTRODUCE YOUR PROPERTY TO BUYER'S AGENTS ON YOUR BEHALF. 5

LIFETIME REALTY'S 49-POINT MARKETING PLAN 4 9 -THE FOLLOWING ARE THE MARKETING STEPS WE TAKE TO GET YOUR HOME SOLD! 36. COORDINATE ACCESS FOR INSPECTIONS WE WILL REPRESENT YOUR PROPERTY IN ANY POINTINSPECTION REQUESTS AND HANDLE ALL ASSOCIATED PAPERWORK. 37. COORDINATE ACCESS FOR APPRAISERS WE WILL REPRESENT YOUR PROPERTY IN ANY APPRAISAL REQUESTS AND HANDLE ALL ASSOCIATED PAPERWORK. MARKET38. ENSURE EARNEST MONEY IS DEPOSITED OUR TEAM WILL ENSURE EARNEST MONEY IS DEPOSITED INTO ESCROW AND FOLLOW UP WITH ANY PAPERWORK ASSOCIATED. ING 39. MONITOR MARKETING EFFORTS OUR MARKETING TEAM WILL MONITOR YOUR PROPERTY'S MARKETING CAMPAIGNS AND ADJUST ACCORDING TO INTEREST AND TRACTION. 40. DETERMINE QUALIFIED BUYERS ENSURE PROSPECTIVE BUYERS ARE QUALIFIED AND READY TO PURCHASE. DETERMINE BUYER MOTIVATION PLAN AND PROBABILITY OF CLOSE. 41. ADJUST MARKETING CAMPAIGNS OUR TEAM WILL MODIFY ANY UNDER-PERFORMING MARKETING CAMPAIGNS AND CREATE NEW CAMPAIGNS TO ENSURE SUCCESS. 42. MEET WITH OUR LENDERS WE WILL DISCUSS WITH OUR NETWORK OF LENDERS TO DETERMINE ANY POTENTIAL QUALIFIED BUYERS. 6

LIFETIME REALTY'S 49-POINT MARKETING PLAN THE FOLLOWING ARE THE MARKETING STEPS WE TAKE TO GET YOUR HOME SOLD! 4 9 -43. MODIFY ADVERTISEMENTS OUR TEAM WILL MODIFY ANY AND ALL ADJUSTMENTS NEEDED TO CURRENT MARKETING DESCRIPTIONS AND ADVERTISEMENTS. 44. COORDINATE FINAL WALK-THROUGH WE WILL REPRESENT YOUR PROPERTY IN THE POINTFINAL WALK-THROUGH AND HANDLE ALL ASSOCIATED PAPERWORK. 45. HANDLE ALL CONTINGENCIES YOUR LIFETIME AGENT WILL ENSURE ALL CONTINGENCIES IN CONTRACT ARE MET AND COMMUNICATE WITH YOU MARKETUPON EACH CONTINGENCY THAT IS SATISFIED. 46. FUTURE REAL ESTATE ASSISTANCE OUR TEAM CAN ASSIST YOU IN FINDING YOUR NEXT HOME. WE WILL GIVE YOU A LIST OF ALL HOMES THAT INTEREST YOU AND YOUR FAMILY. 47. CONSTANT COMPANY INNOVATION I N GOUR TEAM IS INVOLVED IN NUMEROUS MASTERMIND NETWORKING GROUPS AND COACHING COMPANIES. WE ARE ALWAYS IMPLEMENTING NEW MARKETING STRATEGIES. 48. CROSS-CHECK ALL DOCUMENTS WE PROVIDE YOU WITH DOCUMENT SUPPORT THAT ARE CROSS-CHECKED WITH ALL PARTIES, ENSURING NOTHING P L A NIS MISSED. 49. YOUR NEED ARE OUR FIRST PRIORITY OUR TEAM PUTS YOUR NEEDS FIRST. WE DO EVERYTHING POSSIBLE TO ENSURE YOUR RECEIVE THE BEST POSSIBLE OFFERS AND TERMS FOR YOUR HOME! 7

LIFETIME REALTY & INVESTMENTS \"Your Real Estate Professionals for Life!\" 140 S. Flower Street. Suite 200, Orange, CA 92868 Office: (714) 363 - 3888 www.LifetimeRealtyGroup.com [email protected] LIFETIME REALTY INC., BRE #02062865, TOMMY KIM BRE #01795209