SEGWAY VISUAL STRATEGY 43 The Enthusiast. gender Elijah is a tech enthusiast and he religiously follows the Male latest technology trends and always attends CES events. He loves to implement new technology into his life, but age also loves to connect to nature. He believes in using his 38 skills as a designer to give back whenever he can. He likes to travel and try different extreme sports. occupation • Goes to every CES event that he can Graphic Designer • Believes that tech and nature can work together • Is a fan of extreme sports income • Travels for the thrill of the experience $65K “I’m fascinated by the innovations that people make with location technology everyday. I believe it is the key to progression. San Diego, CA Technology has the ability to work hand-in-hand with nature to make the world a better place.” marital status Single
A look at the changes that are coming to Segway.
SEGWAY VISUAL STRATEGY 45 Brand Grid. A visual comparison of where we came from to where we are heading.
46 GR604: NATURE OF IDENTITY RICKS SEGWAY Current brand grid.
SEGWAY VISUAL STRATEGY 47 S EGWAY New brand grid.
The driver for Segway’s new visuals.
SEGWAY VISUAL STRATEGY 49 Keywords. A new visual direction needs inspiration, the following keywords represent Segway’s new visual style: Sleek Innovative Simple
50 GR604: NATURE OF IDENTITY RICKS Sleek. Trim and graceful; finely contoured; streamlined. Smooth, polished, glossy.
Search
