Diamelia Dossier

The World’s Most Diamond-Like Gem™ OWNERSHIP DOSSIER

The World’s Most Diamond-Like Gem™1. Authenticity2. Eco-Friendly | Earth-Friendly | Human-Friendly3. DIAMELIA™ Story4. Features: Laser Inscription & Blazing Arrows™ H&A Cut5. Features: Tough Edge™ Girdle & Grades6. Peace of Mind™ Warranty7. Caring for your DIAMELIA™ gem8. DIAMELIA™ Gives Back9. DIAMELIA™ Gives Back (Continued)

Congratulations!! You are now a proud owner of DIAMELIA™ —The World’s Most Diamond-Like Gem™—Your DIAMELIA™ (pronounced dē-ă-mē’lē-ă) will on the very edge (girdle) of your gem. You willserve you for a lifetime of love and sparkling splendor. not be able to see this with the naked eye as it isWith proper care, your glorious DIAMELIA™ will last microscopically inscribed by use of a precision laser.forever. However, you can view your brand inscription with a 10X power loupe, or microscope.This, your Ownership Dossier, is provided for yourproof of brand authenticity. Please store this booklet Our family at DIAMELIA™ thanks you for choosing ussafely with a copy of your DIAMELIA™ purchase for your diamond alternative. We wish you a lifetimereceipt. Your receipt will have itemized your of joy with our most special gem.purchase, gem grades and all pertinent details of yourDIAMELIA™. Please know that we are committed to a service first, open door policy if you should ever require service, orFor added proof of authenticity and brand identity, additional purchase desires.your DIAMELIA™ has been branded with DIAMELIA™All my best always,Ronald Hansen, creator of DIAMELIA™

Eco Friendly | Earth Friendly | Human FriendlyMan made diamonds and diamond alternatives are here to stay.The environmental and human impact caused by DIAMELIA™ gems are created without moving a singletraditional diamond mining is undeniably atrocious shovel of our precious Earth. They’re created in a cleanand well documented throughout history. Most and safe laboratory free of the conflict and bloodshedcustomers now days care where their gems come that is now synonymous with diamonds and diamondfrom and how they were obtained. We care too! Our mining. DIAMELIA™ aims to change the way we thinkvision is to provide our customers with an affordable about wedding rings and diamond jewelry. We believeand safer alternative to mined diamonds; a gem they that by replacing Earth damaging machines and poorcan wear proudly and fall in love with every time they labor conditions with clean laboratories and chemistslook at it. We have the answer: DIAMELIA™! will create a giant step towards our better future. The future of brilliant, diamond-like, eco-friendly, lifetime gems is now here with DIAMELIA™.

Ron’s Vision & DIAMELIA’s HistoryI recall saying to myself, “How awesome would it be if I could produce a truly incredible gem for all the people that don’t want, or maybe can’t afford a mined diamond? I’m going to use my life’s work in the fine diamond business, combined with my trained critical eye to find the best possible option for my customers.  I’ll employ brilliant science minds to help create my dream… I know I can create a luxury gem brand that virtually anyone can afford and I’ll be able to bring world class, amazing diamond jewelry to the whole world.” For over 2 years I worked and I worked, I stumbled, I fell, I went back to drawing board…and to the lab. I am so blessed to have a great staff, wife and family to lift me when I hit any developmental walls. I am proud that I never quit, even in moments ofapparent defeat. I eventually turned my vision into a tangible product; a perfectly cut, hard, crystalline combination of durability and spectacular beauty.DIAMELIA™ possesses a high level of Carbon (aka Diamond) and even tests as a mined diamond with the thermal testing device. Extraordinary, master diamond cuttersworked to develop extremely exacting angles and precise facet alignments that deliverperformance like the finest of diamonds. Yes, I have finally done it and the results have passed my ever critical standards. So, at long last, I’m beyond thrilled to announce that my dream has now become areality. My tireless work is ready to be seen, purchased and worn by millions of people, worldwide. It is now my true honor to introduce the gem that will change the world’s carbon footprint forever while bringing true joy to all brides and jewelry lovers… DIAMELIA™ has been born!!!

Features & Technical InformationMicro Laser Inscription | Blazing Arrows Cut | Tough Edge Girdle | Tests as Natural Diamond DIAMELIA™ DIAMELIA™Micro-laser Inscription & Tough Edge™ Girdle Blazing Arrows™ H&A Cut Authenticity IdentificationOur DIAMELIA™ laser authenticity identification is microscopically inscribed onthe edge of your gem, cleanly and legibly. This can only be seen with high power magnification, not with the naked eye. Blazing Arrows™ H&A Cut Arrows should be known, not seen. DIAMELIA™ Arrows are essentially camouflaged.The Hearts pattern as viewed through the pavilion (bottom) of the gem and the Arrows pattern as viewed through the table (top) of the gem should only be seen only with a facet scope. It is not desirable to see large, pronounced arrows in your diamond withthe naked eye. No one wants to see a dark tattoo of arrows in their diamond… instead, we simply desire maximum sparkle.

DIAMELIA Tough-Edge™ Girdle Research has indicated that chipping issues in grown diamond alternatives occursmore often when the girdle (edge) is faceted. This is quite logical when you consider the many, tiny, sharp facets that are often the first to receive any impact. Our Tough-Edge™ Girdle Cut is designed for beauty, durability and also for identification. Tough-Edge™ Girdle Features • Perfect Medium Thickness. Not too thin. Not too thick. • Consistent polish and finish. • Laser inscription for identification and protection. Your DIAMELIA is permanently inscribed with a microscopic brand inscription. Laser Inscription The DIAMELIA™ inscription prevents unscrupulous resale as a mined diamond and identification for warranty services. Our micro-mark cannot be seen with the naked eye and does not affect beauty. As always, we guaranty it. Diamond Testers DIAMELIA™ contains a high level of carbon (diamond) and will often test as diamond with the thermal diamond tester pens. DIAMELIA™ Gem Grades and SizesGrades: Our various grades are guaranteed for accuracy. The grade has been providedby certified GIA Graduate Gemologists of the Gemological Institute of America. Theseprofessionals are known as the best, most ethical gem analysts in the jewelry industry. Sizes: DIAMELIA’s lab grown crystals weigh slightly less than that of mined diamonds. All carat sizes are presented as “mined diamond equivalent sizes”.

DIAMELIA™ Peace of Mind Warranty™ (Lifetime Gemstone Coverage) Why would anyone buy an alternative diamond without protection? It seems scary.Now you can buy with confidence. The Diamelia peace of mind warranty is unique and noble. This warranty designed so you can have peace of mind… and you don’t need to pass the Bar Exam to understand it. Your gem is covered for its beauty and durability! DIAMELIA’s hardness and durability are very similar to that of natural, mined diamonds. Yet even a mined diamond can be damaged when collided with a hard surface. The DIAMELIA PEACE OF MIND WARRANTY™In the unlikely event that your DIAMELIA™ gem cracks, chips, scratches, fades, clouds, breaks or becomes in any way less than beautiful - DIAMELIA™ will replace it for half price (50% of current value at the time of incident) plus $20 for insured shipping.Period. No fine print or mandatory staff reviews to see if it was your fault, or not. Ourcustomers think this great! It’s like an insurance policy with a 50% deductible…with $0 annual premiums! DIAMELIA™ Peace of Mind Warranty™ ProcessIn the event of damage, simply contact us for return instructions. Once we receive andreview your DIAMELIA, we will arrange settlement for the replacement gem. If stone setting is required, we will make the appropriate arrangements as well. Warranty Contact: 1-888-389-0889 — or — [email protected]

Care For Your Gem Proper Care In order to keep your DIAMELIATM spectacularly beautiful, it is important to keep it clean.Home cleaning should be done with a soft toothbrush and a mix of liquid dish detergent and hot water. Brush, Rinse and Wear. Jewelers can work on DIAMELIATM as if it were a Sapphire. Avoiding Damage Even mined diamonds can chip & scratch. DIAMELIATM gems boast a hardness even greater than Sapphire, yet as with all fine jewelry, please avoid blunt impacts with any hard surfaces. ServiceIn order to maintain your warranty, please allow us to perform any and all professional repairs or sizing services.

DIAMELIA™ GIVES BACK We are infinitely pleased to be able to help children and families in war torn Africathrough Food For The Hungry; an amazing organization currently serving 27 countries.Diamelia’s quest for a better planet begins in Nyagihanga, Rwanda where we sponsor a 7 year old, precious little boy named Evariste. Our support will be helping Evariste, his family and his community learn the needed skills to become a sustained community. Furthermore, Diamelia has partnered with a focused and specific need, vocational training. Our hearts fill with joy when we are able to provide vocational training for Rwandanstudents in the area of mechanics, cosmetology, carpentry, metal work, tailoring, bakingor computer skills. This training provides students with the practical skills that they can use to earn an income for their families and rise out of poverty.

DIAMELIA™ GIVES BACK Making A Difference After taking her secondary school exams, Veronique from Rwanda selected a careeroption: mechanics. Though it is not common for women to take technical courses such as mechanics, Veronique knew this was a skill she wanted to learn. Now, she knowshow to fix motorcycles and can bring additional income to her family. She helps provide basic household needs and school requirements for her younger siblings. Your DIAMELIATM purchase will very much help our friends in Africa. If you’d like to help, you can also make direct donations to Food For The Hungry. Together we can make this world a better place.Quote from Ron (Diamelia’s owner) “Helping Evariste and his community fills my heart and gives me chills. Giving through FH has truly changed my life as well.”

The World’s Most Diamond-Like Gem™ DIAMELIA™ 25 North Main Street Ashland, OR 97520 888-389-0889 www.diamondalternatives.comDiamelia is a wholly owned subsidiary of GoldCraft West, Inc. dba Gold&Gems Fine Jewelry - a proud Hansen Family company. *DIAMELIA™ is not a mined diamond. We cannot be held accountable for false consumer claims. Please disclose the true identity of your DIAMELIA™ diamondalternative if serviced by a jeweler, or if selling. DIAMELIA™ hereby removes ourselves from any liability brought forth by any lack of disclosure by you and any DIAMELIA™ owner.