POR T FOL I O
01 VISUAL IDENTITY 02 ILLUSTRATET BOOK 03 TYPOGRAPHY 04 PA C K A G I N G 05 POSTER
VISUAL IDENTITY
PANSION SAVINAC Pansion Savinac is a rural household engaged in rural tourism and is located near Gornji Milanovac in Savinac. This place is rich in natural resources and it gives the impression of true nature that Šumadija provides. Thus, the goal of the design of the visual identity itself is, above all, to gain the impression of that nature, which is the main trump card of this place. The visual identity is represented by a clean and simple design through natural motifs that are symbolic of the place where the household is located, with typography that gives the impression of traditional. Specific are the four main pictograms that run through the entire identity and represent the four seasons. Each pictogram, in addition to the clear shape of the plant characteristic of the age it represents, carries with it a palette of colors also specific to that time of year.
MONOHROMATIC LOGOTYPE TYPOGRAHY LOGOTYPE VARIATION Tact New Tact Slab New Аа Аа Attractiv Regular Attractive Italic
PRIMARY PICTOGRAMS SECUNDARY PICTOGRAMS COLOURS FALL SUMMER WINTER SPRING #00524A #D38038 #205323 #EAE9DB #0081A3 #E2F7FE #90B25B #F9E9A7
Cneayšaegr ksraalajata iz S2a0v2in0ac 13. Decembar Jutro u decembru, pre odlaska iz pansiona posleIzdSlanevtjinincsauuncani dani u godini J k vića P k 4. April www.facebook.com www.instagram.com www.booking.com
Teočin Ljutovnica Svračkovci Srezojevci Grabovica MAP Beršići Takovo Drenova Gornji Milanovac Pansion Savinac E-763 E-763 Takovski konak MailuotšoVpeultiki Brusnica Takovo Semedraž Auto Servis Raćo Manastir Vujan Gornja Brđani Gorevnica E-763 Reka Dičina Osnovna Škola na Savincu Milićevci aMuitloopš uVteliki Atomska Banja Crkva Svetog Trbušani Sokolići Gornja Trepča Save Save na Savincu Pansion Prijevor Preljina Savinac Čačak Čačak Donja Gorevnica
welcome!
ILLUSTRATED BOOK
page 6-7
page 9-10
page 15-16
handwritten font
TYPOGRAPHY
Frequent
sans serif ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz cyrilic sans
slab serif ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz cyrilic slab
FREQUENT GEOMETRY
Geometric typefaces are based on geometric shapes, like near-perfect circles and squares.
FREQUENT GEOMETRY C hight baseline Horizontal and vertical strokes of letters are On the shoulder of the rounded letters In examples V, W, X, Y and Z we can see connected by round output strokes. This are provided two different curves which the breaking of the diagonal stroke due characteristic also appears at the end of each continue on straight horizontal and to the stability of the letter. letter. vertical lines. With the letter X. we can see crossed Letters C, C and G. they have an elongated diagonals that are characteristic only horizontal stroke that extends over the shoulder for this letter. of the letter into a vertical extension.
x hight Lowercase letters have a characteristic transition from horizontal to vertical stroke. baseline C hight Some letters have support only x hight on the side. A great example is the letter x. baseline The letter H is a real example of rendering serif extensions,on which they are internal protrusions shorter than external ones to give the letter more space.
TYPE SPACING
GLYPHS & NUMBERS NUMBERS 1234 890 SYMBOLS
WE SPEAK DIFFERENT LANGUAGES
SANS SERIF SLAB SERIF
TENQTSUESREENFROTIRFIMSADTN
DTNEHDSIISSGLFNAOEBNDTSIENPR
PA C K A G I N G
PA C K A G I N G
Sea Salt Coarsely refined sea salt.
SEA SALT PATTERN DESIGN LABEL DESIGN Some gourmets believe sea salt tastes better and has a better texture than ordinary table salt.
PATTERN VARIATION COLORS example 1 #B5D9E5 #FFAC27 #223569 example 2 LOGO VARIATIONS
GROCERY'S Brown rice greek yougurt Milk 1l and MINERAL WATER Dairy, troourt fish Cheese, and Eggs. Wheat Bread fresh fish ( salomon ) 1kg Calcium-fortified Carrots orange juice Garlic Lemons broccoli corn 500g Tuna or salmon packed in water
Cayanne Pepper Sweet ground red pepper.
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