Cellpor Digitel Marketing Proposal

SMART BUSINESS SERVICES Whatever you are a small company, big company we help to develop an online marketing strategy to drive more qualified visitors to your site and convert those visitors into leads and sales. What are you waiting for MARKETERS NEED TO BUILD DIGITAL RELATIONSHIPS AND REPUTATION BEFORE CLOSING A SALE Get in touch: [email protected] SMART +923318214452 BUSINESS B-1/A Decent Apartment, SERVICES Block-19,Gulistan-e-Jauhar Karachi -

01 P r o f i l e TABLE OF CONTENTS 02 S B S O v e r v i e w 03 W h y C h o o s e U s ? 04 W e b d e v e l o p m e n t P r o p o s a l 05 S E O P r o p o s a l 06 S O C I A L M E D I A P r o p o s a l 07 G o o g l e P a y - P e r - C l i c k P r o p o s a l 08 T e r m s a n d C o n d i t i o n s

Our Certificates

Profile Nadeem Mujahid is information technology Professional and Security Consultant for 30 years. I performed IT expertise in various concerns of Pakistan and abroad. A short preview of my technical background and past year’s activities is furnished below, for complete Biodata please see from next page. I am proficient in knowing market trends and I have current working experience of 5th Gen Information Technology. In addition, I have multiple certifications including CNE, CCDA, CCSP, CCNP, CIPT, CISP, CCIE and MCSE and attended numerous technical training provided by product principles in last 12 years & hands-on expertise in various products of Unified Communication and application visualization Digital Marketing Background More than (10) years of experience in field of Digital marketing, Search engine optimization, Search engine marketing and Social media optimization , Highly skilled professional with extensive experience of developing SEO, SMO strategies and implementation for corporate sector especially for Herbal products, E-Commerce store and services industries( Academic writing, logo design, Constriction Companies, Health care it services , project management, real estate, Medical University, Web design/development and mobile phone repair solutions). Have proven significant proficiency in both highly technical as well as outward, customer-facing roles. Particularly proficient at identifying inefficiencies in online marketing strategies. Information & Communication Technology (ICT) Solutions· • Assets Tracking with Global Positioning System • Radio Frequency Identification Device (GPS)· (RFID)· • Smart Solution with Internet of Things (Iot)· • All-in-One Digital Marketing Dashboard • Learning Management System (LMS)· Solutions· • Integrated CCTV & Video Conferencing Solutions • Online Virtual Store Solutions· Managed • Healthcare Management Solutions · • Managed Security Solution Providers (MSSPS) • Smart LED Screen Solutions· • Smart Homes and Building management • Integrated Enterprise Resource Planning Solutions (ERP)

SBS Overview SMART BUSINESS SERVICES has been delivering best-in-class search, display, and video campaigns to our clients. We build digital Marketing Ads campaigns according to your need, giving you full administrative access, transparency, and control. We're here to deliver the highest quality traffic to your site, and ensure you're seeing a true return on your investment. We employ a wide range of tools and skills to develop a comprehensive strategy to meet your digital acquisition goals. If you have any questions or concerns about this proposal, please don't hesitate to leave a comment or email me at [email protected] SINCERELY, NADEEM MUJAHID SMART BUSINESS SERVICES

Why Choose Us? TRANSPARENCY We believe in absolute transparency. We have 100% confidence in all of the actions that will be completed for your website so we have built a custom fulfillment dashboard where you will be able to see every work item finished for your campaign in real-time. You will also be able to track the daily progress made on your keywords, and sync Google Analytics in order to see track and bounce rates all in one place! TECHNOLOGY Our SEO Team is made up of some of the most experienced analysts in the industry and all of our work is done in-house. Your dedicated ACCOUNT account management team will strategize to provide a successful and MANAGEMENT efficient marketing plan for you and your business. By only managing a handful of accounts, each management team is able to dedicate their full attention to your business goals, familiarize themselves with your industry, and come up with a customized plan that will produce the most value for your investment. Your Account Manager will keep you up to date on the progress of your campaign and what can be done for further improvement. We make it our first priority to maintain top-level customer support, which is why more small businesses trust Smart Business Services with their SEO budgets. We manage many of SMB customers on our enterprise level small business SEO platform and because of our proven results, we maintain one of the highest customer retention rates in the industry. IN-HOUSE Search engines are constantly improving their algorithms in order to FULFILLMENT provide the best search results for their visitors. This means that SEO practices and standards frequently change and it is important to hire an SEO firm that can roll with the punches and re-direct focus when needed. GOOGLE APPROVED Here at SBS, we are always learning and familiarizing ourselves with STRATEGY the latest search engine updates and practices. We will never use ‘black hat’ or unethical techniques to cheat or manipulate rankings. All of the work that we do will always align with current SEO standards to ensure that you rank naturally and show continual organic growth

SMART BUSINESS SERVICES Web development PROPOSAL Get in touch: [email protected] SMART +923318214452 BUSINESS B-1/A Decent Apartment, SERVICES Block-19,Gulistan-e-Jauhar Karachi -

SBS 1.Executive Summary With respect to the Client Project, the requirements outlined in the initial project overview are based on Smart Business Service's initial pre-sales research with the understanding that additional due diligence will be performed after signing the contract. After this initial research and discussion with the client’s team, we feel that the following tactical elements should be initiated as outlined in the proposed Web solution. To effectively capture your target market, we propose key design and functionality aspects to the website that will have an immediate and long-term impact on your brand. Smart Business Services will create a website for your business that will: • Officially launch business post pilot stage • Increase sales • Increase visibility • Build a steadily increasing client base • Boost your brand identity • Serve as a central hub for social media sites 2.Project Specification DETAIL ESTIMATION The Responsive website will be device compatible:  LAPTOP  DESKTOP  MOBILE  TABLET 3.Website Detail:- DESIGN/RESPONSIVE CODE Site will have attractive visual design, created with your feedback and to your satisfaction, and be easily navigable and usable. Code will be W3C-standard HTML and CSS, and pages will be designed to display well on all major browsers at all common monitor resolutions. B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS  Website Design Parallax scrolling is a visual effect that mimics depth by Homepage making the foreground and  Includes 3 concepts background elements on a Web page scroll at different  Image Slider speeds  Video Slider  Parallax scrolling  Includes 3 rounds of revisions Unique Sub-page designs  Includes 1 rounds of revisions HOME PAGE CUSTOMIZATION  Top Menu Implementation with submenu support  Copyrights Footer module Implementation  Footer Menu Implementation  Left / Right side Custom text module  Quick Contact Info module  Inner Page Design and Customization, the layout will be differ from the Home Page  Menu layout and position creation as per graphics design CONTENT PAGES  Adding content pages up to 25 pages with proper alignment  One or more images included in the page  A content page includes company profile, about us, Service details, vision mission, History about company and Privacy policy etc. HEADER WITH MAIN MENU 1. Home 2. About us 3. Services/Products 4. Categories and sub categories 5. Blog 6. Contact us Note: Main menu is subjected to change based on the client requirement B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS PRODUCT CATELOGUE/CATELOGUE MANAGEMENT  The page is designed with the list of products  Each product is show with an image and the basic information like  Product name  Price Discount Size Color TESTIMONIAL PAGE  View all the Testimonial  Add any number of Testimonials  Edit/Delete the existing Testimonial  Published/unpublished the existing Testimonial  Change the order of existing Testimonial display in the front end  Testimonial base support Images User can view all the list of Testimonial FAQs  View all the FAQS  Add any number of FAQS  Edit / Delete the existing FAQS  Published / Unpublished the existing FAQS  Change the order of existing FAQS display in the front end  FAQS base support Image  User can view all the list of FAQS  FAQS support the Accordion Effects in the front end SEO FRIENDLY URL  Generate SEF URLs  Advanced SEF URL management  Can override default metadata generated by component  Sitemap generation  Keywords management  Duplicates management  301 Redirections management  404 Page Not Found customization  Landing Page Note: Any SEO feature of the website comes with combo (SEO+Website) plan or only options for SEO B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS FOOTER The footer menu mainly consists of  About us  Privacy policy  Security  Press  Newsletter  Terms and conditions  Others SOCIAL NETWORKING LINKS Follow us on various social media  Facebook  Instagram  Twitter  LinkedIn CONTACT US PAGE  Contact us page will have with form with 4 to 5 fields  Once the form submitted , email will go to Admin email id  Display the address of the Office location  Google Map support for display the Office Location TESTING AND FIXING BUGS  Quality Testing for the entire website  Fixing if any bug is found MIGRATION TO LIVE SERVER  Migrating the site from local server to live server 4.Cost Estimate Cost of the website depends on the client’s requirement. Basic things to be required to develop a website are Hosting and Domain. B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS Hosting Features: Hosting Server includes:  Unlimited Storage  Unmetered Bandwidth  Emails with domain name Domain: As per availability. Service and Maintenance: Charges very for each type of work on site Payment Term: 50% of the total payment in advance. 5.Additional Services: Any work outside the scope of the Project Description will be billed 1. Logo Design 2. Banner Design 3. Featured Product Graphics Design 6.Project Scope Adjustment: If the project scope changes, the price will be adjusted accordingly. 7.Development Process  Collect the Complete requirement of the project and analyze the requirement  Prepare the Cost and time estimation  Sending invoice for 50% of the total payment  Receiving the initial payment  Start the development process  Sending Weekly status update with our development URL, so client can review the ongoing work  Development completed  Sending invoice for Final payment  Migration from our development server to live server.  Training on how to (if required) B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS Web development PROPOSAL Company Name : Cellpor Building Solutions 9-C Suite # 1, Mezzanine Floor, Sunset Lane 9 Phase II Issue date : 10/10/2020 (ext), D.H.A., Karachi - Reference # : Cellpor00110102020-1 Pakistan.. QUOTATION Items Description Price Count Total Web Development 20000 Rs. Web Domain, Hosting & security 20000 Rs. 01 Graphic Design & Creative writing 7000 Rs. SEO friendly URL 7000 Rs. 01 15000 Rs. UX theme for Progressive design 15000 Rs. Animated and Video Promo 15000 Rs. 01 5000 Rs. 15000 Rs. 01 15000 Rs. 5000 Rs. 01 01 15000 Rs. Sub Total 77,200 Rs. Discount 10% (full Payment) 7,720 RS. Grand Total 52,000 Rs. B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

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SMART BUSINESS SERVICES Web Analytics UnWdaetcrhstaalnivde YfeoeudroVf yisoiutrors visitorTs hasetEheaysylanWdaoyn your website. PROPOSAL 14 October 2020 Get in touch: [email protected] SMART BUSINESS B-1/A Decent Apartment, Block-19,Gulistan-e-Jauhar

SBS Executive Summary Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics is not just a process for measuring web traffic, but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends, which is useful for market research. Most web analytics processes come down to four essential stages or steps • Collection of data: This stage is the collection of the basic, elementary data. Usually, these data are counts of things. The objective of this stage is to gather the data. • Processing of data into information: This stage usually take counts and make them ratios, although there still may be some counts. The objective of this stage is to take the data and conform it into information, specifically metrics. • Developing KPI: This stage focuses on using the ratios (and counts) and infusing them with business strategies, referred to as key performance indicators (KPI). Many times, KPIs deal with conversion aspects, but not always. It depends on the organization. • Formulating online strategy: This stage is concerned with the online goals, objectives, and standards for the organization or business. These strategies are usually related to making money, saving money, or increasing market share. • Another essential function developed by the analysts for the optimization of the websites are the experiments • Experiments and tastings: A/B testing is a controlled experiment with two variants, in online settings, such as web development. B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS ENTIRE JOURNEY YOUR OF VISITORS Watch in real time as visitors navigate through your website. Are they flowing through your site the way you expect? How well are they interacting with your content? Are there issues with your site structure or navigation you don’t know about? Visitor paths gives you the insights you need to quickly detect problems you would otherwise miss with regular analytics. 1. Landing Page Analysis 1. Project Groups 2. Conversion Rate Tracking 2. Export Reports as CSV 3. Paid traffic Analysis 3. API Access 4. Google Keyword Sync 4. Detailed Email Reports 5. Visitor Labels & Alerts 5. Priority Support via Live Chat 6. Live Update Watch a live feed of your visitors See the entire journey your visitors as they land on your website. are taking through your website. Summary Stats Page Views, Unique Visitors and Returning User B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS Features Included Analyze your traffic trends over time. Track how your key metrics are performing over time by comparing page views, sessions, visitors and new visitors for any date range. Spot negative trends so you can react quickly and turn things around and positive trends so you can see the results of your efforts. Track your paid traffic & detect click fraud. Monitor how your paid traffic is performing on ad networks such as Google, Facebook and Twitter. Detect click fraud and see how much of your budget is being eaten up by click farms. Monitor and reduce the waste with our Paid Traffic report. Never miss an important visitor. Set alerts to be notified when an individual visitor returns to your website so you never have to miss an important visitor again. Chose to be alerted by email or on your mobile device via the Dashboard mobile app. Google Keyword Data. Analyze your Google keyword data. Sync your Google keyword data with Stat counter and unlock the search terms and phrases visitors are using to find your website. Visitor Labels Add descriptive information about your visitors. Visitor Labels enable you to add descriptive information about your visitors to help you track them as they visit, leave, and return to your site. Store notes, business names, customer IDs, and more. Custom Email Reports Get the complete story in your inbox. Create email reports that deliver basic summary stats so you can quickly see how your site is doing or configure detailed reports that include all of the key metrics you are tracking for your projects. Our mobile-friendly email reports can be generated daily, weekly, or monthly. Bounce Rate Keep your bounce rate in check. See the percentage of single page visits broken down by page. Bounce rate shows you where to focus on improving content, speeding up page load time and improving usability. Powerful Filters Cut through the noise of your web traffic. Cut through the noise of your web traffic and surface the information you're really interested in with our powerful report filters. Data Export your data for further analysis. Export your data from any Stat counter report for further analysis in a spreadsheet or other third party software. Mobile Apps Keep track of your website while on the move. Access your stats from anywhere on your phone or tablet and get notifications when individual visitors return to your website. The Stat counter mobile app is available for iOS, Android and Windows Phone B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS See How Your Website Is Doing At A Glance. The new reports dashboard displays the most meaningful aggregate metrics for a clear overview of how your website is performing and the ability to drill down into each report for deeper analysis. Traffic Sources See the percentage of your visitors coming from search, referring websites, social media and direct traffic. Drill down further to see individual referring websites and keywords. Visitor Locations Get a clear picture of where your visitors are when they browse your website. From Country down to IP Address level, our comprehensive visitor location data maps out your audience. Visitor Engagement Monitor your visitor's returning visits, visit lengths and file downloads to see how engaged they are with your website. System Stats View aggregate information about your visitors' browsers, platforms, screen resolutions and operating systems so you can make informed decisions on building and testing your website Popular Pages Identify the most heavily visited pages, and optimize them for maximum impact by viewing the pages of your website ranked by popularity. Exit Links See how many times your banner ads and links to other websites are being clicked by your visitors. Visitor Activity Feed Watch a real-time, live feed of your visitors to see their location and system stats, and understand their behavior and engagement. Visitor Paths Make informed decisions about design and content by examining the navigation paths your visitors take through your website B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS Understand Your Visitors 9-C Suite # 1, Mezzanine The Easy Way Floor, Sunset Lane 9 Phase II (ext), D.H.A., Karachi - Company Name : Cellpor Building Solutions Pakistan.. Issue date : 10/10/2020 Reference # : Cellpor00110102020-2 QUOTATION Items Description Price Count Total Dash Board Setup Dashboard Software License 5000 Rs. 01 5,000 Rs. Hosting Dashboard /month 9$ 7000 Rs. 01 7,000 Rs. 1500 Rs. 03 4,500 Rs. Sub Total 16,500 Rs. Discount 10% (full Payment) Grand Total 16,50 RS. 14,900 Rs. B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS SMART BUSINESS SERVICES SEO PROPOSAL 4 October 2020

SBS Executive Summary SBS technique involves a mix of the most powerful SEO strategies employed by any firm in the country. Since search engines rarely disclose detailed information regarding their algorithms, so using any one method will likely fail to produce the desired results. Because of this, we tirelessly test every known method of visibility improvement, but we also realize that major search engines update their algorithms frequently, and as such, methods that are successful today may be weakened tomorrow. For this reason, SBS’s approach is to employ multiple methods of search engine optimization to ensure that desired results are achieved. Our methodological approach to web marketing assumes that every website possess unique challenges and therefore requires a customized strategy to achieve optimal results. The varying dynamics of your industry segment, competition, business focus, brand, target audience, geographical location, and promotional budget proves difficult to devise a ‘one size fits all solution. It is with this view that we have devised a flexible cost effective web-marketing program that can be tailored to your industry requirements. B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS SEO Roadmap THE FOLLOWING IS A LIST OF ACTIONS THAT WILL BE PERFORMED FOR YOUR WEBSITE: GOOGLE ANALYTICS & WEBMASTER TOOLS: Installation and analysis of Google Analytics and Google Webmaster Tools. WEBSITE SEO ONSITE OPTIMIZATION: Including Title Tags, Meta data, H1 Tags and Image Tags. WEBSITE OFFSITE OPTIMIZATION: Link building to targeted landing pages CONTENT OPTIMIZATION: Creating or optimizing for keyword rich content for website landing pages OPTIMIZE SITEMAP AND ROBOTS.TXT FILES: Informing search engines how to interact when indexing your website. The SEO team will optimize these documents using best SEO practices. OPTIMIZE BUSINESS LOCATIONS FOR GOOGLE PLACES AND MAPS: Be found locally with the most up to date information about your business. OPTIMIZE WEBSITE URL STRUCTURE: A clean and optimized URL is important for a successful SEO campaign. ANALYSIS OF TOP ONLINE COMPETITORS: A study of online competitors to track trends and strategies to stay one step ahead. CUSTOM MONTHLY PERFORMANCE REPORTING: Each month your Campaign Manager and SEO Consultant will review the previous month with you, and discuss ways to improve. B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS EXECUTIVE SUMMARY We want your business to succeed and gain higher visibility on the major search engines, with the primary focus on Google. To accomplish this we have the key ingredients, from state-of- the-art software to a knowledgeable SEO (Search Engine Optimization) Expert who is educated to your campaign. In this document we will explain the basics of SEO optimization and how it will be beneficial for your business. We will present the findings from your initial website analysis and outline a sample of potential keywords that could be chosen for your campaign. We also take into consideration factors such as your business goals and search competition. 01 SEARCH ENGINE OPTIMIZATION 02 CAMPAIGN GOALS & OBJECTIVES 03 OUR STRATEGY 04 CAMPAIGN TIMELINE 05 WHY CHOOSE US 06 PRICING B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS What is Search Engine Optimization? Search engine optimization is the method of improving your website’s ranking on Search Engines like Google, Yahoo, and Bing. It is a marketing practice that uses keyword research to help your business establish a credible online image. Ultimately, it will help to bring in more relevant traffic, improve bounce rates, and increase the potential for sales conversions. Why invest in SEO In the world where everything is online, SEO is not a nice addition to your business - it’s a must. SEO influences almost every aspect of your business from boosting web traffic and visibility to building your brand and generating high quality leads. Here are just a few reasons why implementing SEO in your business is a decision you’ll hardly ever regret. SALES 96% of Americans shop online and admit that search engines influence their purchasing decisions a lot TRAFFIC Organic search drives almost 95% of all traffic VISIBILITY On average, content optimization increases brand visibility by 70% LEADS 57% of B2B marketers confirmed that SEO has a massive impact on lead generation COST-EFFECTIVENESS SEO is a lot more effective and cost-efficient than traditional marketing AWARENESS 50% of searchers who have already seen your company in the search results will click on it B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS There are now thousands of people searching for your business - just let SBS help them find you. Benefits of search engine optimization Enhance search visibility Attract more customers Build trust with your search results Generate measurable results Increase traffic in a cost-effective way Build a long term presence. Campaign Goal and Objectives 1 DETAILED AUDIT: Perform an initial end-to-end audit. 2 SEO CAMPAIGN STRATEGY: Your strategy is custom and tailored to your marketing needs. 3 KEYWORD SELECTION & ONGOING MANAGEMENT: We establish industry specific keywords that set you apart from the competition and expand your company’s visibility. 4. ONSITE & CONVERSION OPTIMIZATION: Onsite and conversion focused strategy works to improve the consumer behavior on the website in order to drive higher engagement. 5 FOCUSED RELEVANCE TARGETING: Our custom-built software allows us to boost your website’s online presence because we can easily reference important keywords for your business. It also highlights valuable, targeted locations throughout the web on blogs, articles, directories, and social media. 6. CONTENT MARKETING STRATEGY: Help establish and maintain the website as an authority for the keywords we target. 7. INCREASE OVERALL DOMAIN AUTHORI: Take advantage of the \"halo effect\" properties of the keywords, where even the keywords we are not actively working on can help with advancing the targeted locations. 8. LANDING HIGH ON SEARCH ENGINE RESULTS MAP: Amplified works with you to create an effective business listing and relevant online directories to ensure that you have top local rankings. 9. MEASURED RESULTS AND REPORTING: Full visibility and access to a user-friendly dashboard that helps you track your website’s activity and progress. Additionally, there is a detailed monthly report that dives deeper into your website's metrics. B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS Our strategy We’re all for transparency and effectiveness. Therefore, we want you to be involved in the whole process as much as possible, being 100% aware of what’s going on with your site. More than that, different customers have different needs, goals, and backgrounds. With that in mind, we form a range of necessary search marketing activities to match your business’ objectives only. Step 1: Initial analysis When kicking off an SEO campaign, we start by diving deep into your company, website, industry, and competitive landscape. By doing so, we can make some rough estimates on how much time and work it requires for your site to conquer the desired Google top. Step 2: Comprehensive keyword research and content optimization After getting an idea of where you stand with your website and rankings, we’ll carry out keyword research to find top sales-driving search terms for your business. This activity includes revealing keywords that your competitors rank for, digging for new keyword opportunities, as well as a lot of filtering and analysis. In the end, we’ll come up with the most powerful list of keywords to further optimize your website for. Step 3: Smart website auditing The reality is, sometimes a small technical issue can result in poor user experience, hold back your rankings, and even get your site under a Google penalty. So at the next step, we’ll run a 360° audit to identify your website’s weak spots (crawlability, indexing, redirects, coding errors, etc.) and fix them before they grow into an SEO problem. By the way, here are some issues we’ve already spotted on your site. See the Site Audit report in the attachment. Step 4: Improving UX User experience has a massive impact on almost every aspect of your business including conversions, rankings, bounce rates, your brand’s reputation, etc. Therefore, it’s crucial for us to make your site meet Google’s and your customers’ high UX standards. We’ll take care of your webpages’ navigation, speed, accordance to search intent - simply speaking, everything to make your customers never want to leave. B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS Step 5: Quality link building Fact is, reaching Google’s 1st position is impossible without building quality links. That is why at [SEO agency] we take link building very seriously. Unlike many cheap, black- hat SEO agencies that simply buy you tons of low-quality links (that disappear in a month or get you under a Google penalty), we only acquire links from authoritative and trustworthy publishers. We’ve already run a quick backlink audit and spotted some harmful links pointing to your site. We’ll weed them out for you and go through your top competitors’ backlink profiles to find you even more link building opportunities. See the Backlink Summary report in the attachment. Step 6: Local search optimization 46% of all Google searches are local, and the number of “near me” search queries has doubled over the past year. Therefore, local SEO is a great opportunity for smaller companies that want exposure specifically in their geographic area. To make it happen, we’ll run a local search campaign, which includes setting up and optimizing a Google My Business page, working on local on-page SEO factors, as well as local link building and citations. Step 7: Working out a content strategy “One-size-fits-all” is totally not the approach we follow when creating a content strategy for your organization. Instead, we work out content recommendations that are 100% custom and fit your business goals perfectly. They’ll include high-level messaging, a value proposition, and social media integration. To maximize the positive impact on SEO, we’ll also develop publishing workflows for you to stick to. Step 8: Delivering results We strive for results and transparency. That is why every week you’ll get a full set of detailed and easy-to-understand reports to see what has improved and how the whole process is going. B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS Campaign Time-line The following is what your first 2 weeks are going to look like: REVIEW CAMPAIGN GOALS WELCOME CALL AN SEO Review business goals, priority Account Manager is your SEO products or services, and resource. Your Account Manager works diligently to bring you locations. Our SEO strategies quality service for your digital revolve around your business marketing. goals and priority products KEYWORD RESEARCH WEBSITE AUDIT With your business goals in mind, our SEO Analysis Team Initial end-to-end audit of will determine targeted your website to determine keyword phrases. your SEO campaign. REPORTING Discuss Analysis of website code, speed, and other on-site overall projections and campaign expectations ranking metrics. [email protected] B-1/A Decent Apartment, Block- +923318214452 19,Gulistan-e-Jauhar Karachi -

Initial Projects Implementation SBS Initial website analysis + competition research Timeline Keyword research + content 5 days optimization 7 days Website audit 2 days 2 week Technical optimization 4,5 weeks 2 weeks Link building campaign Content strategy B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS SEO Planes and pricing Period Keyword 10 Number of Keywords Phrases Keyword 50 3 Moths 6 Moths Keyword 20 Keyword 30 Keyword 40 1 Year 30000 Rs. 54000 Rs. 76000 Rs. 96000 Rs. 112000 Rs. 50000 Rs. 90000 Rs. 130000 Rs. 163000 Rs. 190000 Rs. 800000 Rs. 146000 Rs. 208000 Rs. 26000 Rs. 306000 Rs. Note: • The above pricing is for respective contract period. Service Tax Extra. • For more keywords phrases, please mail us on [email protected] • SEO works best for a website having 6 months+ age. • Page rank guarantee for 60% keyword phrases as we are dependent on search engine’s search criteria’s, which keep changing periodically. Terms and conditions: • Client should confirm the project by replying to this communication or issuing Purchase/Work Order on letter head. • Client should provide desired keywords phrases list. Payment 100% in advance. B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SOCIAL MEDIA SOCIAL MEDIA MARKETING AND OPTIMIZATION PROPOSAL Get in touch: SBS SMART BUSINESS B-1/A Decent Apartment, [email protected] SERVICES Block-19,Gulistan-e-Jauhar +923318214452 Karachi -

SBS Executive Summary Social media represents an opportunity for SBS to grow their audience in a cost-effective and quick means. At the same time, this opportunity comes with challenges and therefore needs to be framed and guided by effective policy to ensure best use and maximum effectiveness. Without clear guidelines and parameters and a strategy, the scope of the possibilities associated with social media can become too large rendering this tool essentially ineffective (which detracts from organizational communications objectives). If done effectively, SBS can use social media to: • Promote organizational goals • Build athlete and coach visibility • Build the profile of the sport and the organization as a whole • Increase membership and improve services to existing members • Expand reach (i.e. communicate with fans and build fan base) • Spread the message (in its own words and according to Biathlon Canada’s schedule) • Highlight Biathlon Canada events • Expand visibility when traditional media is not as effective • Support marketing and promotional efforts • Provide new added value opportunities for sponsors ) B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS Social Media Marketing What is Social media marketing? Social Media Marketing is the activity of driving website traffic through social media sites. This is a brief tutorial that explains how you can use popular social media platforms such as Facebook, Twitter, LinkedIn, and Google+ to promote your business and create greater awareness about the products and services you offer. The importance of social media is undebatable. It is a powerful channel of marketing — a game changer for any business. It provides us the flexibility to communicate at both personal as well as business levels. Business owners can improve search rankings, leads, sales, and traffic using search media. This can be done at reduced marketing expenses. Besides business, it is a cool platform to connect with friends and dear ones JAN THE WORLD’S MOST-USED SOCIAL PLATFORMS 2020 FACEBOOK 2,449 M YOUTUBE 2,000 M WHATSAPP FBMESSENGER 1,600 M WEIXIN / WECHAT 1,300 M INSTAGRAM 1,151 M DOUYIN / TIKTOK 1,006 M QQ 800 M QZONE 731 SINAWEIBO REDDIT 517 SNAPCHAT 497 TWITER 430 PINTEREST 382 KUAISHOU 340 322 316 B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS Social Media Optimization (SMO) Strategy for Business A wisely implemented Social Media Optimization (SMO) strategy can give a great boost to your business. To draw maximum benefit out of Social Media, you need to set clear and well-defined business goals and objectives. The following points are the backbone of any well-laid SMO strategy.  Set measurable and achievable goals  Knowing your customers  Research over market and trends  Explore more social networking platforms., Reflect your presence on all  Choose core topics related to your business. Use them in content  Set Social Engagement parameters Plan your resource use & Track your results SMO Social Media Optimization Implementations of Content strategy over Social Media Brand awareness through social media is a degree to which your brand name is known. Promoting the business name helps your business grow and get over obsolete business state. Social Media Marketing can help you in branding your business. It helps you increase your public profile as well. Following are the processes involves in the same. B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS  Choosing right Social Media Channels for your business  Finalizing a social content strategy (Blog, articles, social posts, short product attributes, Guest posting, document creation related to company profile etc.)  Participating in good conversation with your customers (on social channels) to let them feel more connected.  Keeping track of all key metrics like potential reach, conversation share, links, etc. Social Media Engagement Social Media Engagement is the process of reaching out to potential customers and interacting with them through Social Media. To grab more out of less, you need to strategize your social media engagement norms. Here are the implementations:  Use 'Social Channels' to reach out fans  Use Social Media platforms to announce any event you are organizing  Entertain Posts your audience is posting  Use Social Media Circles to participate in valuable and informative conversations  Participate in Social Media groups Facebook Marketing Facebook is undoubtedly the most popular social media platform available with many advantages associated with it. It is primarily a social networking site; however it can be used as a handy tool for promoting and advertising a business. We can use Facebook to promote a brand, market a company, or create awareness about a service or a product. Success with this form of marketing requires more than a fan page and a few friends. When used effectively, Facebook marketing can provide a business with exciting benefits and results. Facebook marketing can enable businessmen to greatly improve their brand awareness and reach out to a wider audience. Following are the areas to promote product or services in Facebook Marketing. Facebook Fan Page creation with Getting more & more “Likes” A Facebook fan page is an amazing way to promote your business, build awareness for a cause, and gather support for your brand. The steps would be to keep the Facebook fan page up to date by writing suitable description and posting interesting and friendly page titles. Always try to provide your readers with something fresh to read. B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS Joining Facebook Groups & Communities Facebook Groups are the places for small group communication where users can share their common interests and express any business related information. Groups allow people to come together around a common cause. A Facebook community is about an organization, a celebrity, or a topic. Community pages are meant for general topics and all kinds of unofficial but interesting things. These pages let us stay connected with others who share similar interests and experiences. Promoting business in communities ensure profitable leverage and increases substantial amount of traffic and conversions too. Facebook Adverts (Paid Ones) Adverts on Facebook are unique. They are shown to specific groups of highly engaged people. If your adverts have a great creative content and are well targeted, they get more likes, comments, and shares. When we boost our page posts or expand the audience for the adverts, more people will see them when they visit Facebook. Facebook ads allow us to promote our business, get more fans to our business page, and drive more leads for our sales team. Facebook ads allow us to advertise a website or content that we manage on Facebook (like a group, page, or event) Benefits of Facebook Ads 1. Your customers spend most of their time on Facebook 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. It has over 1.85 billion users. Most users check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook. And, they use it daily. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily. 2. The Targeting Capabilities of Facebook Are Exceptional A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them. B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS 3. Facebook advertising is fast Facebook advertising is fast. It drives immediate results. You start reaching thousands of people today. If you are looking for a fast way to drive traffic and conversions, Facebook advertising is the best solution. 4. Facebook advertising increases brand awareness Facebook advertising will significantly build your brand awareness. It is a great way to make people aware of what you have to offer. The more familiar people are with your brand, the more likely they will purchase your products when it is time to make a decision. 5. Facebook advertising increases website traffic Facebook advertising will boost your website traffic. You can run a website click campaign to target your audience and send them to your website. While you can increase your website traffic through multiple sources, the precision and cost- effectiveness of Facebook advertising makes it more beneficial than other sources. 6. Facebook advertising increases revenue, sales, and leads Facebook advertising is not a myth. It actually drives revenue, sales, and leads. Case study of ecommerce giants available on internet that shows their sales - growth and is enough to make trust. 7. Facebook advertising is measurable There is no guessing with Facebook advertising. The results are measurable. And, the numbers will speak for itself. You will be able to see how many impressions, clicks, and conversions you are receiving. This is something that your Facebook advertising specialist will help you with. 8. Facebook advertising increases your customer attribution Facebook advertising will increase your customer attribution. Attribution is a number of times your audience sees your brand. The more times they interact with your business, the more likely they will convert. Facebook advertising will help you increase your touch points with your audience and leads to more conversions in the future. B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS Best Facebook Advertising Features Facebook advertising features you need to be using if you want to reach your future customers today. #1 : Carousel Ads #2 : The Facebook Pixel #3 : Website Conversion Campaigns #4 : Behavior Targeting #5 : Interest Targeting #6 : Demographic Targeting #7 : Custom Audiences #8 : Engagement Ads on Wall Posts #9 : Video Ads #10 : Lead Ads Twitter marketing Twitter marketing is a powerful tool for companies of every size and structure to reach out to new customers, promote their brand, and connect with the rest of the companies. Users can find out if customers are talking about them, and the business can accordingly respond. Tweets create another instance for the business that shows up in the search engine results. Twitter is a great platform for projecting what your company is doing and accessing a large audience, where your Tweets can promote products and events. Following are the steps to increase followers on Twitter: Grow your community by adding a follow button in your website and promote your username  Get noticed with hashtags like #ecommerce shopping site etc.  Engage with your followers by collecting feedback to build a better business  Sync your email contacts with Twitter  Keep your bio updated with the events or the business campaign you are running  Embed your best tweets and tweet to people every day  You can promote your twitter account on any printed material, e.g., business cards Follow people back who follow you  Make sure you are engaging with your customers on twitter and not to your product B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS LinkedIn Marketing LinkedIn is a business-oriented social networking site launched in 2003. It has 300+ million users across the world. It is available in 20 languages. It allows users to create and customize profiles and connect with people having similar interest areas. Presently, it is the largest platform for social networking, assisting people with job opportunities. Jobseekers can connect and follow hiring managers and can update their profiles in a defined fashion to get easily discovered. LinkedIn marketing comprise of following steps:  Building a robust business page that displays your products and services in a compelling format  Invite clients and vendors to follow and recommend your page  Launch a group that is related to your business. It can attract significant traffic.  Reach out to your audience through targeted advertising or organically (unpaid) Google + Marketing Google+ is a social networking platform served by Google and relished by millions of users. Besides being a networking platform, it is a channel to make you known to search engines. Your presence on Google+ helps in improving your local search visibility. You can follow people in 'Circles' on Google+ for sharing information. Google+ can be a source that can draw immense traffic to your website. Here are the implementations:  Making a descriptive business page. Include site URL and implement a good call-to-action to compel users to visit your website  Embed cover photos related to your business  Creating circles and segment them in themes  Provide users something meaningful and useful. Keep your posts up to date Express your business with clear and attractive photos  Sharing content in your circle & engage in G+ communities where you find most of your audience B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS Pinterest Marketing Google+ is a social networking platform served by Google and relished by millions of users. Besides being a networking platform, it is a channel to make you known to search engines. Your presence on Google+ helps in improving your local search visibility. You can follow people in 'Circles' on Google+ for sharing information. Google+ can be a source that can draw immense traffic to your website. Here are the implementations: Instagram Marketing Instagram is another business driven social platform in today’s era. Acquired by Facebook, it a great platform to promote social post & content that make your product more interactive. Following are the targets that are achievable via Instagram.  Increased brand awareness  Demonstrate company culture  Showcase your team and recruit new talent  Increase customer engagement and loyalty  Showcase products and services  Enhance and complement event experiences  Incentivize consumer engagement  Share company or industry news  Build a more engaged community  Connect with influencers  Drive sales through traffic Building extremely engage able content strategy on consistent basis will help increase the broader presence of any business B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS Package Social Social Social Name Pro Pro+ 12,000 Pricing / Month 20,000 30,000 No. of Social Media Posts - Custom 8 15 20 Creatives / Month 1 2 4 No. of Customized GIFs / Month 1,000 2,000 2,000 Free FB Adverts Credits for Page Likes Any 2 Any 3 Any 4 & Promoted Yes Yes Yes Yes Yes Yes Platforms Yes Yes Yes Social Media Platforms - Audit & Remedial Unique content, specifically created for your business Custom Designed Creatives Scheduling & Publishing Enhanced Social Media Visibility by use of relevant Content seeding into relevant communities Yes Yes Yes to increase Yes Yes Yes Yes Yes Yes Contests & Promotions, Lead form Performance Report with Analytics Specialized Facebook Adverts SEO Audit of Website Terms and Conditions: * Business Hours: Monday to Friday - 10 AM to 6 PM IST. Holidays List as per Government of Pakistan will be applicable as well. ** Specialized Facebook Adverts Campaigns will be undertaken by us as per your requirement. The Facebook Adverts spend will be billed on actuals & we will be charging a commission of 30% on the spend. B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

Pay-Per-Click PROPOSAL

SBS Overview SMART BUSINESS SERVICES has been delivering best-in-class search, display, and video campaigns to our clients. We build our Google Ads campaigns within your master account, giving you full administrative access, transparency, and control. We're here to deliver the highest quality traffic to your site, and ensure you're seeing a true return on your investment. We employ a wide range of tools and skills to develop a comprehensive strategy to meet your digital acquisition goals. If you have any questions or concerns about this proposal, please don't hesitate to leave a comment or email me at [email protected]. SINCERELY, NADEEM MUJAHID SMART BUSINESS SERVICES B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS Scope of Services Research We did a little research for you free of charge. Did you know your top competitor is currently spending Rs.xx,xxx a month on paid search ads? And they're getting x,xxx,xxx impressions and xx,xxx clicks each month. In addition to competitive insights, we use industry-leading tools to discover more about your customer's online activities, interests, and demographics. We dive deep into your website and online presence to discover what's working well, and identify new opportunities. All of this combined with our expert keyword insights allow us to develop a kick-butt digital strategy! Strategy You need a comprehensive digital customer acquisition strategy using the insights generated from our in-depth research, grounded in proven consumer behavior and marketing fundamentals. We will provide you with a comprehensive PPC / SEM / AdWords strategy outlining our recommended techniques for reaching your audience and rolling out a campaign that delivers on your digital objectives and goals. Measurement and Key Performance Indicators No brand, product, industry, or campaign is the same. We work with you to ensure you reach your goals and we measure the effectiveness of our campaign against those goals with meaningful KPIs Whether your conversion is a purchase, a lead generation form, or a PDF download, we can track, report on, and optimize the campaign to deliver on those objectives. we know when advertising works! B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS Campaign Setup and Execution Research Ad Groups Your campaign will be divided into specific ad groups, allowing for the best possible optimization between different industries, product categories, or geographies targeted by the campaign Text Ad Development Next, we take those keywords and build you the best search ads possible. We write the best copy to catch your customer's eye, and use industry best practices and features including site links, call extensions, callouts, and more. B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS Keywords In addition to competitive insights, we use industry-leading tools to discover more about your customer's online activities, interests, and demographics. We dive deep into your website and online presence to discover what's working well, and identify new opportunities. All of this combined with our expert keyword insights allow us to develop a kick-butt digital strategy! Landing Pages Optimizing landing pages is a key part of a successful digital campaign that is too often overlooked. We provide valuable feedback on the structure and content of your landing pages to make the best use out of every rupee we spend sending customers to them. The better your landing page, the higher quality score your ads will have, and the more conversions you will see Bid Optimization We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA). Display Ads and Remarketing Outside of search, Google partners with thousands of sites to learn more about your consumer. Through sophisticated online targeting tactics, we can deliver your brand message to the right consumer at the right time. We will use a combination of the tactics below to best target your consumer. • Contextual Targeting - We show your ads exactly when the audience is consuming content contextually relevant to your product • Interest Categories - We reach your target audience, showing them relevant messages across the web. • Remarketing - We bring your customers back! These customers have shown interest in your product, but did not convert. This is a great way to re-engage those users. B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

SBS Video Ads (YouTube) YouTube is the second largest search engine in the world, second only to Google itself. We will put your impactful video brand message in front of your ideal audience. Using YouTube's TruView ad format, you will only pay when a user views your video for 30 seconds, or to completion, whichever comes first. Campaign Management Managing these campaigns takes a lot of time, something most business owners and marketers don't have. We're here to help. On a monthly, weekly, or daily basis, our optimization experts will manage and optimize your campaign, including but not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimization recommendations to improve quality score. Reporting How do you know if all of this is working? Don't worry - we provide monthly reports including valuable campaign metrics and results, as well as a summary of all the awesome optimizations and insights we have from the previous month. We will let you know which ad groups, ads, and keywords are performing the best, and what we are doing to deliver the most conversions. Timeframe To complete the work outlined in the project scope, we'll need approximately three weeks to go live, depending on feedback at each milestone. Upon signing the proposal, we are prepared to start work immediately. Phase Week Discover/Kickoff Meeting 1 Research and Audit 1-2 Strategy Development 2-3 Campaign Setup 3 Go Live 3 B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452

Your Investment Description Price Quantity Total Price Research and Strategy Rs.2000 1 2000 Development(one time): Competitive analysis, customer analysis Rs. 8000 1 8000 website analysis , and keyword insights. Scoping, planning and presentation of strategy. Campaign Setup and Execution (one Time) Search, display, and video Minimum Monthly Ad Spend Rs. 15000 Rs.15000 1 15000 30% of Ad Spend 1 4500 Campaign Management and Reporting Ongoing optimization of keywords, ad copy, targeting, bidding, and overall campaign health. Monthly reporting of campaign metrics, results, optimizations, and insights. Minimum Monthly Ad Spend Rs. 15000 Total= Rs. 29500.oo Tips:Rs.15000 per month for 12months. Recommended for companies that want to start small & then shoot up budget based on performance. B-1/A Decent Apartment, Block- [email protected] 19,Gulistan-e-Jauhar Karachi - +923318214452