The sale of your home

We thank you for the opportunity to Welcomerepresent you for the sale of your property. Thank you for the opportunity to represent you in the sale of your property. Taking on this responsibility is something we take very seriously and we will devote all the resources that are available within our network to achieve the best possible result for you. It is important that a sale process is carefully and professionally planned to ensure that every possible opportunity to maximise the end price has been explored. Our strategy is designed to achieve the highest possible sale price for your property, not to simply get it sold. As such, we present several key considerations in this submission. Your responses will assist us to reach that goal. Darren Kay 0411 187 768 Principal Nicole Kay 0411 669 920 Principal

Sale METHODSIn the Australian Auction For Sale - Private Treaty Expressions of Interest (EOI)marketplace, three salemethods have shown A sale method where qualified The Private Treaty sale method is a EOI is when a sales agent gathersvarying levels of success. The buyers are placed in a competitive process that continues indefinitely. offers for a property without having tofollowing will help you environment resulting in the property Buyers typically decide to inspect the disclose the selling price.The propertyunderstand each and help being sold to the highest bidder.The property based on the advertised is advertised to the public to eitheryou to choose your preferred seller has three opportunities to price, which can lead to an overall see what the interest in the property ismethod of sale. capitalise on the strength of the lower level of enquiry and activity on like, or when there are more variables market – selling prior to auction, the property. to a property than usual, such as selling at auction, or selling after the varying uses for the property. auction. Once an offer is accepted by the owner, there is a five-day cooling off Owners run the risk of negative buyer Aside from the advantage of not period.This allows the buyer to do perceptions - the property might be having a ceiling price on the further research and finalise finances. problematic or overpriced - which property, sellers also have the added During this period, buyers can gives leverage to future buyers during benefit of an unconditional sale, attempt to renegotiate the terms of the negotiations. which is when the buyer waives their contract of sale, the price, or even cooling off period. withdraw their offer.

OurRECOMMENDATIONSAUCTION MARKETINGWe believe this will deliver the best outcome for We recommend a strategic marketing plan to ensure we attract the maximum number of buyers,your property when considering timing and the and thus, the maximum sale price. A reasonable investment in marketing, within your budget, iscurrent market conditions, as well as the unique critical to this process.opportunities the property offers and theemotional connection the buyers will have with SERVICE FEEthe property. Our professional service fee is 2.2% of the eventual sale price, inclusive of GST.This fee is payable only if the property is sold upon final settlement.

Auction CENTRE With Australia's #1 Auctioneer DAMIEN COOLEY Being the regions number one auction agencywith vast experience in both in-room and on-site auctions, Belle Property has taken the lead yet again by providing our clients with an excitingand highly professional in-room auction facility. The Belle Property Auction Centre provides us with a controlled environment with which to showcase your property, prepare our bidders and negotiate successfully utilising our entire team of skilled auction agents. MORE EXPOSURE ELECTRIC ATMOSPHERE THE TEAM

Our Strategy for aPREMIUM RESULT We have a database of Australian and international buyers shared across our network. Premium fortnightly Presentation, marketing and magazine showcasing agent engagement resultsproperties from across the in emotional connection. network. Uniquely positioned in our CRM technology enables usalignment with Bauer Media to match buyers to their dream home. interiors publication, Belle. Utilising the power of print Engaging potential buyers media – newspapers, with targeted social media magazines and brochures. campaigns. A diverse range of To create beautiful beautifully designed marketing and establish an marketing collateral. emotional connection.

Our Mona Vale 40 Hillcrest Avenue MARKETING 1 Photo Description Photo Description BELLE PROPERTY MARKETING Floorallow 5mm white border on all sides of image area Plan Beautiful in design and concept, Belle Property’s sMoaiplcahrdissticated marketing is supported by our streamlined branding and tailored marketing strategies. Disclaimer: Whilst all care has been taken to ensure accuracy in the preparation of the particulars herein, no warranty can be given, and interested parties must rely on their own BELLE PROPERTY MARKETING enquiries. This business is independently owned and operated by Rosebower Pty Ltd ABN 39 003 996 987 trading as Belle Property Mona Vale. Mailcards belleproperty.com/30P1191 aappaarrttmmeenntt 11228899 4+ 4+ 4+ 4+ 1 210 210 LCRRSataearnantpedttaasGSl$$irEz2o9se3w2t0i07mtphp8qa0q1ts2eq.5$m%32*00pm No2rth0b8ridge 235/452 Sailors Bay Road 210 210 *Ref CoreLogic 208 210 210eDnisqculairiimese.r:ThWishbilustsianlel cssairseinhdaes pbeenednetnatklyenowtoneendsaunredaocpceurraatceyd ibnythBeelplerePproapraetritoynNoofrtthhberpidagreticLutdlaArsBhNe4re5in5,6n7o3w45ar7ra89nttyracdainngbaesgBiveellne, ParnodpeinrtteyrNesotrethdbpriadrgtiee.s must rely on their own Brochures 202808 Signboard Belle Property Magazineactualview Mailcards Copywriting/Floorplan Newspapers Available in a variety of 00 0.0 00 An effective way to Professionally written sizes and styles,our capture passive buyers and emotive copy A key aspect of the brochures are used at Our signboards come Advertising in the Belle in the local area, they captures the features marketing mix, open inspections to are available in a and lifestyle of your newspaper advertising capture passive and in a variety of sizes to Property magazine variety of sizes and property that appeals exposes your property active buyers,and ensure styles. to passive and active to both active buyers they take home a visual suit the property and with either a fullpage buyers. and local community display of your property who may react to an they have the option or double-page opportunity. Northbridge 235/452 Sailors Bay Road of being illuminated. spread will capture out-of-area and local buyers. oadors Bay Road | Rates $230pq | Cap Growth 12.5%*5 rata $920pq | Rates $230pq | Cap Growth 12.5%*/12P3965

Strategic Marketing DIGITAL & SOCIAL MEDIADigital advertising complements traditional print advertising and online listings by targeting qualified buyers using advanced targeting methods.Reach people Advanced targeting withwhere they are Audience MaximiserThe largest real estateadvertising audience in Digital advertising enables us to reach,Australia is online and on social engage and show your property to amedia, targeted audience. Our team utilises thisand it is essential that your technology to provide your sale withproperty is displayed in these superior consumer engagement in aadvertising channels. technology driven society.Reaching the Using Audience Maximiser, we will launchright people your property to a customised audience on social platforms such as FacebookBy creating a highly and Instagram, and websites such ascustomised audience using news.com.au and seek.com.au.location, demographic andpsychographic targeting, we This advertising platform is included incan showcase your property your experience with Belle Property. Onlineto an audience who are likely campaigning is one of the best ways toto buy. deliver a greater engagement with enquiries about your property.This approach drives more people to your open inspections and ultimately promotes a higher sale price.

Our PROCESSCreating first impressions with a lasting effect, Belle Property partners with the finest stylists, photographers and writers, who are skilled in attracting the attention of passive and active buyers. Presentation The presentation of a property is a key ingredient to the successful sale result and can mean the difference of up to 10% in the sale price. We will assist you with a consultation from our stylist to ensure the property is presented at its best. Inspections We can offer inspections by appointment, where buyers must contact us to arrange a private inspection, or we can conduct open inspections, where your property is advertised as available for viewing on certain days for a set time period. Our Recommendation Open house on Saturday’s and private appointments during the week as arranged.

Communication WITH YOU AND YOUR BUYERSWe are committed to delivering a boutique experience with a high level of communication. We maintain open communication via different touchpoints, with not only you as the seller, but also with potential buyers to ensure a premium outcome.WHAT YOU CAN EXPECT • We will communicate as often or sparingly as you like, via your preferred methodFROM OUR TEAM DURING • Weekly written reports, summarising the week's activity and buyer feedbackYOUR CAMPAIGN • Buyer follow-up by phone call to gauge interest and seek feedback • All buyer enquiry to be satisfied within 24 hours • Private inspections arranged outside business hours/to suit buyers schedule • Phone or SMS updates after open for inspections • Buyer matching emails to our extensive database

Our PREMIUM SERVICE Awarded for our boutique approach to real estate, we are uniquely positioned to help our clients tap into an extensive network that takes a unified approach to real estate.01 02 03 04 05 SOLDExpert A connected The value The Belle Achieving thenegotiation network of brand and Property best market marketing Auction Centre resultsBelle Property sales agents With over 80 offices acrossare highly trained in the art Australia, a multi-tiered Premium marketing and The Belle Property Auction Belle Property’s extensiveof negotiation.You can be brand and a strong distinct branding, Centre provides us with a network, tailored marketingassured that our skills in this presence in Asia, we are combined with a unique controlled environment campaigns and innatearea are unmatched. We well positioned to leverage alignment with interiors with which to showcase ability to drive strong buyerwill always strive to achieve Belle Property’s extensive publication, Belle your property, prepare our engagement, ensures ourthe very best price for you. network. magazine, ensures Belle bidders and negotiate sales agents deliver top-tier Property constantly delivers successfully utilising our results. a boutique expirience. entire team.

Next Steps FOR YOUPrepare documentation Prepare your home Prepare your marketing• Sign and authorise the Agency Agreement, a • We can help you organise property • Send a preview link with photos, floorplan and copy will be sent to you for your records maintenance, from cleaners to other trades copy for your review• Review, discuss and approve Marketing • We book in your consult with our in house • Marketing will be prepared as per the agreed Schedule stylist, who will also attend photography Marketing Schedule• We will instruct your nominated solicitor to • We book photography, copywriting and • Once your property is launched an e- prepare the contract of sale marketing, according to agreed timeline newsletter will be sent to buyers on our extensive database

Your TEAMDarren Kay Nicole KayPrincipal PrincipalA vastly experienced and highly admired real estate professional in the Nicole Kay is committed to exceeding expectations, both within herIllawarra region, Darren Kay is the proud Co-principal of Belle Property company as Co-principal, leading the teams at Belle Property Illawarra, andIllawarra. Known for his integrity, sincerity and determination for real estate most importantly the expectations of her valued clients. With over 17 years'sales in Wollongong, Darren is a highly experienced property sales experience, she has an outstanding track record for producing above marketprofessional with over 17 years of expertise to his name. Darren is a property results in the Illawarra region. Nicole’s impeccable reputation for delivering onmarketing expert who consistently performs and delivers at the highest level. all promises and providing every client with six-star service has contributed toRecently awarded the No. 5 Principal position across the Belle Property her vast referral business. Specialising in residential sales throughout theAustralasia Group for 2017, Darren holds many suburb records within the Illawarra, Nicole has had the privilege to market many of the region’s luxuryIllawarra property market and currently holds the record for the highest sale homes and apartments, building on a large database of executive clientsunder the hammer of a single dwelling residential property at $3.6 million, as and boasting an impressive sales record of $1 million plus results alongsidewell as the highest sale under the hammer for an apartment at $2.91 million. her sales partner, Darren Kay.

YourTEAM Tonee McComb | 0422 586 154 Highly professional and exceedingly dedicated,Tonee is proud to work alongside Darren and Nicole.Tonee's presence is felt in the campaign lead up, attending photography shoots, contractor/styling appointments and home preparation and during the campaign setting open home ambiance, generating maximum buyer enquiry and preparing buyers for their negotiations with Darren and Nicole.Not only will you have the benefit of working with both Darren and Nicole Kay, but you will have Katherine Keaveney | 0468 490 912their entire team working on your behalf, this is a huge advantage. Katherine's role as campaign manager encompasses all administrative aspects of the sales process. Her ability to effectively streamline and manage the campaign calendar is the key to their success in delivering a six star concierge level service. Katherine is a constant point of contact leading up to and during the campaign ensuring all of our clients' needs are being met and the delivery of our service is seamless and timely.

CONTACT Belle Property Illawarra 46 Harbour Street Wollongong NSW 2500 p 4228 0888 © Copyright 2017