2014 Fall EBook

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Table of Contents Page 9 FREE Tire Storage PromotionPage 1 CBCF AwarenessPage 3 Michelin Offer Page 11 Yokohama OfferPage 4 Why Winter Tires? Page 12 Bridgestone OfferPage 5 BF Goodrich Offer Page 13 Toyo OfferPage 6 Winter Driving Tips Page 14 Tire QuizPage 7 Goodyear Offer Page 15 Cooper OfferPage 8 All About Snowflakes Page 16 Continental Offer 2

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Why Winter Tires???It is impossible to downplay the value of having proper winter tires for staying safe and prepared for any weather condition that mightdevelop in a Canadian winter. While some drivers choose all season tires, there is a clear and noticeable difference in control and comfort witha set of tires that has been manufactured for the conditions that are so typical of the winter months in Canada.We’d always recommend winter tires over all season tires for driving during the times of the year when thetemperature is regularly below 7°C. Winter tires have been designed to provide good handling and shorterstopping distances in cooler temperature and are made from a compound that does not harden in the cold.Keeping tires flexible in low temperatures allows for better grip to the road, provides increased tractionand helps reduce the time it takes to stop in bad weather or challenging driving conditions.Winter tires are safer than all season tires for the typical conditions experienced by most driversin Canada between November and March, and can even reduce stopping distances by 30% to40% on snow, ice or even cold pavement. This greatly increases the control a driver has tostop suddenly in the cold or periods of bad weather.Tirecraft’s range of winter tires includes models from leading manufacturers, like: When you see a tire with the mountain snowflakeMichelin, Hankook, Toyo Tires, General Tires, GT Radial, Goodyear, Firestone, Bridgestone, pictograph (above) on the sidewall, you know it meetsand many more. When you’re ready for new winter tires, trust your local Tirecraft expert to specific snow traction performance requirements set byhelp you find the perfect set. the Rubber Association of Canada. 4

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WINTER DRIVING TIPSAlways Remember: Ice and Snow, Take it Slow – slower speed, sloweracceleration, slower steering, and slower braking.• Drive with your headlights on.• Keep your windows free of fog and grime.• Drive for conditions. Do not get overconfident with four-wheel drive. It will not help you stop any faster.• Winter road conditions often result in longer stopping distances. Drivers should allow additional room between their vehicles and others.• Avoid abrupt actions while steering, braking or accelerating to lessen the chances of losing control of the vehicle.• Look farther ahead in traffic. Actions by other drivers will alert you to problems and give you extra time to react.• Trucks take longer to stop. Do not cut in front of them.• Avoid using cruise control or overdrive. Do not let your car make a bad decision for you.• Stopping on snow and ice without skidding requires extra time and distance. If you have anti-lock brakes, press the pedal down firmly and hold it. If you do not have anti-lock brakes, gently pump the pedal. Either way, give yourself plenty of room to stop.• Make sure someone knows your travel plans. If possible, stay on main roads.• If you must stop, remain inside the vehicle. Use a bright distress flag or your hazard lights to draw attention to your vehicle.• If trapped in a snow storm, clear your tail pipe and run your engine and heater for 10 minutes every hour. Open your window slightly.• Ensure your windshield washer fluid is topped up and replace windshield wiper blades that do not clear your windshield properly 6

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ALL ABOUT SNOWFLAKES1. World’s Largest Snowflake: The world’s largest snowflake was reported to be 15 inches across and 8 inches thick. The Guinness Book of World Records states that this giant snowflake was found at Fort Keogh, Montana on January 28, 1887.2. Snow is Not White: Snow is actually clear and colorless. “The complex structure of snow crystals results in countless tiny surfaces from which visible light is efficiently reflected. What little sunlight is absorbed by snow is absorbed uniformly over the wavelengths of visible light thus giving snow its white appearance.”3. 76” in 24 Hours: The most snow ever recorded in a 24 hour period in the USA occurred at Silver Lake, Colorado in 1921 and was 76 inches of snow. (#2 = 63 inches was registered in Georgetown, Colorado on December 4, 1913)4. Earth’s Fresh Water is Frozen: 80% of all the freshwater on earth is frozen as ice or snow. This accounts for 12% of the earth’s surface.5. What is a Blizzard?: A blizzard occurs when you can’t see for 1/4 mile. The winds are always 35 miles an hour or more. The storm must last at least 3 hours to be classed as a blizzard. If any of these conditions are less, it is only a snowstorm. 8

FR Tire for the first season with New Winter Tires! • At participating Tirecraft Locations only.9 www.tirecraft.com

EEStorage the purchase of a set of • Contact your local Tirecraft Dealer for details. 10

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The Best Tires For The Worst Days13 www.tirecraft.com

How Tire Smart Are YOU?You already know that driving safely is important. And so is learning how to get the most out of your car by maintaining itproperly. That includes the tires. Well-maintained tires make your car safer, helps it last longer, and saves you money, too.1. Under inflation gives tires better traction in the snow. J True J False2. Worn tires are more likely to hydroplane in J Dry conditions J Wet conditions J Roads under construction3. If you get stuck in the snow, you should J Spin your tires really fast J Rock your vehicle back and forth gently J Deflate your tires halfway and hit the gas.? ?4.Colder air temperature in winter can affect tire pressure. J True J False5. The best place to find the recommended tire pressure for most vehicles’ tires is J The vehicle's owner's manual or tire information placard ?J The sidewall of the tire J Directly from the tire manufacturer (including their website)6. A bad jolt from hitting a curb or pothole can J Cause uneven tire tread wear J Throw the wheels out of alignment J Increase air pressure7. You can check to see if your tires are bald by using what common item? J A tire pressure gauge J A credit card J A penny 14 Answers1. False 2. Wet conditions 3. Rock your vehicle back and forth gently 4. True 5. The vehicle's owner's manual or tire information placard 6. Throw the wheels out of alignment 7. A penny



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DRIVE WITH CONFIDENCE WITH With 257 locations across Canada, We’re driven by you. Visit www.tirecraft.com for a location near you.