Rorie M. Auld - Knight Frank Tasmania

NATIONAL ADVICE RESIDENTIAL INVESTMENT GLOBAL RESEARCH PROPERTY & ASSET Knowledge isCAPITAL MARKETS power PROJECT MARKETING MARKET LEADINGINTEGRITY PRESTIGE

did you know?Knight Frank is the world’s largestprivately owned global propertyagency and consultancyDEBT FREE & INDEPENDENT CONTINENTAL EUROPE$800M 1,020 PEOPLE 80 OFFICESWORLD TURNOVER 16 COUNTRIES(EXCLUDING THE AMERICAS) AUSTRIA / BELGIUM / CYPRUS CZECH REPUBLIC / FRANCE / GERMANY IRELAND / ITALY / MONACO THE NETHERLANDS / POLAND / PORTUGAL ROMANIA / RUSSIA / SPAIN / SWITZERLAND UNITED KINGDOM 2,000 PEOPLE 84 OFFICESTHE AMERICAS5,540 PEOPLE166 OFFICES15 COUNTRIESARGENTINA / BRAZIL / CANADA CHILE / COLOMBIA / COSTA RICA DOMINICAN REPUBLIC / MEXICOPERU / PUERTO RICOTHE CARIBBEAN / USAKNIGHT FRANK TRANSACTION SUMMARY US$ £ € AFRICA 1,340 billion 887 billion 1,211 billion Land and Building valued 44 billion 29 billion 39 billion 690 PEOPLE Commercial sales and purchases 17 billion 11 billion 15 billion 23 OFFICES Residential sales and purchases 10 COUNTRIES Sq M Sq Ft Commercial space let and acquired 25 million 268 million BOTSWANA / KENYA / MALAWI Commercial space being marketed at the year end 33 million 351 million NIGERIA / RWANDA / SOUTH AFRICA  Total space managed 49 million 528 million TANZANIA / UGANDA / ZAMBIA Currency conversion as at 31 March 2016 ZIMBABWE

welcome To knight frank’s411 OFFICES Global59 COUNTRIES Property networkTHE MIDDLE EAST At Knight Frank we have three principal aims: »» To provide our clients with market-leading research50 PEOPLE »» To deliver excellent advice, and3 OFFICES »» To provide access to the global market via industry-2 COUNTRIES leading technology.THE KINGDOM OF SAUDI ARABIA Knight Frank is highly regarded as a market leader in the saleTHE UNITED ARAB EMIRATES of quality residential properties across greater Hobart. Our sales team is passionate about property and consistently provides a high level of professional advice and assistance when selling your property. Renowned for applying the highest standards of quality and integrity in all our property services, our reputation for uncompromising professionalism is achieved by earning the trust of our clients through prompt customer service and premium results.ASIA PACIFIC4,970 PEOPLE55 OFFICES13 COUNTRIESAUSTRALIA / CAMBODIA / CHINAHONG KONG / INDIA / INDONESIAJAPAN / MALAYSIA / NEW ZEALANDSINGAPORE / SOUTH KOREATAIWAN / THAILAND One world, one network

Contents 5 6 Allow us to change your view 7 Why Knight Frank 8 One team, one goal 9 Rorie McNeill Auld 10 Our commitment to you 1   1 Steps to selling Your Property 12 Your Buyers 13 10 Important questions 14 What to expect from your market appraisal 17 Effective marketing for your home First impressions4

Allow us to changeyour viewWe thank you for considering the services of Knight Frank to handle this importanttransaction.When choosing our company, your sale will be in the experienced hands of ourResidential Sales team. Each member has been carefully selected and undergoesregular training to ensure that your property will receive the premium level ofservice that it deserves from a skilled professional.Our teamwork culture is a cornerstone of our success, so you can feel confidentknowing that everyone in our office will be working together to make this anenjoyable and financially rewarding experience for you.Our primary task is ensuring that every potential buyer in the marketplace isreached; thereby ensuring the highest price is achieved on your behalf.We achieve this with high quality and far reaching advertising media, includingour hugely successful property magazine, Showcase. It is essential that yourproperty is seen at its absolute best. A valuable part of the buyer search will be itspresentation to our exclusive client database, which has been meticulously builtover 30 years.“Valuable properties, invaluable service” is our guarantee to you that your salewill be handled with the utmost of care and will be enthusiastically promoted withprofessionalism, energy and integrity.Scott Newton CEO 5

Why Knight Frank? The answer is simple: experience and trust. Over a period in excess of 30 years we have built a reputation as the property firm for discerning people. We are involved in the sale, management and valuation of residential and commercial property, including ‘off the plan’ development projects - the only real estate company in Tasmania that offers this broad integrated service. Our directors are registered valuers, bringing a high level of professionalism and integrity to the company. »» Our unrivalled knowledge of the Tasmanian property market and ability to access the Australian and international markets through our global network of offices, allows us to work in an accurate and factual manner with prospective purchasers »» Our strength is knowing who the buyers are and how to best market your property to them »» Our longevity is testimony to the experience we have in every kind of market environment »» Our team comprises leading agents with many years of experience As the world’s largest privately owned property agency and consultancy, we are trusted by clients in 55 countries across six continents. This trust is something we don’t take lightly and we work tirelessly to earn and retain. Our most valuable property: trust6

One team, one goalAt Knight Frank, we have a team approach to selling property. Our carefullyassembled team comprises some of Hobart’s most experienced and talented realestate professionals. We are a close knit team, so when you appoint one of us toact on your behalf, you benefit from all of us working towards achieving the bestoutcome for you.Our core residential sales team has been responsible for the greater proportion ofsignificant residential sales in the Hobart market in recent times and is very proudof its achievements in a market which proves time and again to have differentdynamics to other Australian property markets.Team meetings monitor the market, gathering and reviewing information whichmay influence how we promote your property. We regularly update our buyerdatabase and cross reference potential purchasers looking for properties similarto yours.Our successful marketing campaigns are tailored to achieve the best possibleoutcome for you, testament to our ability to carry out successful sales programmesfor properties across a range of price points. 7

Rorie McNeill Auld Rorie started in Real Estate Consultancy in 2003 and has been part of 1000’s of property transactions; his clients describe him as ‘breath of fresh air in the Real Estate industry’ and ‘someone with ability to combine a very professional approach with a delightful friendliness’. Rorie has been involved in both Start-up and Multinational Enterprises, with roles in Management, Marketing, Business and Account Development and Operations Management and holds an Honours Degree in Marketing & Sociology from the University of Tasmania. Rorie is an avid winter sports enthusiast, and in summer you will probably find him on or under-water, but more likely you’ll find him and his fiancé renovating houses. They also love traveling, exploring and photographing different cultures while tying to get a handle on local languages, often with hilarious results. Rorie’s enthusiasm, friendly disposition, experience, superior negotiation skills, innovative ideas and execution of those ideas are an asset to our business and the Real Estate Industry in Tasmania. Senior Property Consultant Mobile: 0413 887 009 Email: [email protected] In your corner at every corner8

Our commitment to youSERVICE – We believe excellence in customer service is paramount. We willrespect your views and follow your instructions implicitly.ADVICE – Our highly experienced team, with the support of research suppliedthrough the Knight Frank network, enables us to offer advice that has beencarefully considered with your best interests in mind.MARKETING – Our marketing campaign will be aimed at a targeted purchaserprofile and demographic, and will be tailored to optimise advertising value.ADVERTISING – High quality press advertising, a comprehensive online presence,signage and premium marketing material will ensure your property achievesmaximum profile.TEAMWORK – Cooperation is at the heart of Knight Frank’s culture. From oursales consultants and administration to our property managers, we will worktogether to deliver the best result for you.QUALIFICATION – All enquires will be responded to promptly by one of our coresales consultants. Only qualified buyers will be shown through your property,with the exception of ‘open for inspections’. All leads will be followed up anddocumented.CONNECTIVITY – We are committed to cutting edge technologies so we canbetter respond to our clients and purchasers needs, and more effectively matchpurchasers with our client’s properties.REPORTING – We will provide regular reports, in a timely manner, regardinginspection outcomes, buyer feedback, advertising responses and sales statistics.CONTRACTORS – We only engage the services of professionals we regard asexcellent in their field, including photographers, our floorplan draftsman, propertystylists and trades people.SETTLEMENT – Once a contract is signed, we will forward copies to all relevantparties, facilitate inspections as required and oversee conditions and deadlines,whilst remaining in contact with you and the purchaser to facilitate and ensure asmooth transition. 9

Steps to selling Your property Selling property can be a complex process, from selecting a real estate professional at the outset to completion and settlement. While you should always feel comfortable asking questions, the following ‘event road-map’ might assist you on your journey. STEP  1 PRIOR TO LISTING »» Select an agent STEP 2 LISTING YOUR PROPERTY »» Sign an agency authority STEP 3 ACCEPTING THE OFFER »» We prepare the marketing campaign and STEP 4 SETTLEMENT advertising material »» Prepare your property for buyer inspections »» Knight Frank residential team views your property »» We conduct buyer inspections »» We negotiate a sale price to your satisfaction »» Offer is accepted in writing by signing the contract »» Deposit is paid into our Knight Frank Trust Account »» Solicitors organise settlement and advise when, if any, conditions are waived »» Transaction completes »» Funds are transferred »» Keys exchanged (if required)10

Your BuyersKeeping track of who is in the market is what keeps us ahead of the pack.Two out of every three properties we sell are to people who are already on ourdatabase. This goldmine of information has been built over many years andthrough thousands of transactions. All of our offices contribute to it, making it apre-eminent and powerful source of information about serious homebuyers andprospective purchasers. 11

10 Important questions Please find below ten of the most important questions that should be considered when selling your property. If you are seeing a number of agents it might be an idea to use this as an agenda. It may save you time, provide the meeting with structure and help determine the most suitable agent for you. After all if you don’t have the best representation, you can’t expect the best results. 1. What do you know about your consultant? 2. Where do buyers come from? How will a person find your property? 3. How will your property be marketed? Why is that style of marketing best for your property? 4. What are the internet capabilities of your agency? 5. How will the right buyers be found and how will the highest price be achieved? 6. How many times a week will my consultant call me? 7. Am I locked in with my consultant even if they aren't doing the right job? 8. What happens when a buyer inspects your property? 9. How long does it take to launch a property to market? 10. What are the next steps? THE BENEFITS A REAL ESTATE PROFESSIONAL SHOULD OFFER Your property is likely to be your most valuable asset, so professional expertise and assistance with the sale is vital. For this reason our clients choose to engage a real estate professional, the advantages being: »» Access to market appraisal data »» Advice on the most appropriate method of sale (e.g. Auction, Private Treaty Expressions of Interest) »» The development and implementation of a marketing plan »» Access to a large numbers of qualified buyers on our database »» Demonstrated skills when negotiating the sale price and providing a buffer between you and prospective purchasers »» Careful and detailed administration of all legal and financial requirements12

What to expect fromyour market appraisalIf you have not had a market appraisal before, here is what you can expect fromour professional team at Knight Frank:A TOUR OF YOUR PROPERTY – the process begins with the sales consultantvisiting the property to be appraised. Tell us your story, what attracted you to thisparticular property – explain why you felt a connection, point out its highlights. Domention any improvements and anything else you feel will assist us in determiningyour property’s value and appeal.DISCUSSION – What is your time frame for selling or moving, now or in the future?Our appraisal report will detail the following:»» Our recommended method of sale»» Our recommended sale price»» How we will promote your property»» A suggested marketing campaign»» Fees and advertising costsIf you have any particular matters you would like addressed in the report, pleaselet our agents know.Our footprint leavesA lasting impression 13

Effective marketing for Your property TAILORED TO YOUR NEEDS The marketing of your property is designed to reflect its character, your special requirements and our in-depth understanding of the local property market. We custom design every marketing element to create a very visible campaign that is cost effective and sets your property apart from the competition. WEB PRESENCE Our properties are featured on eight real estate websites including our own Knight Frank website, Realestate.com.au and Domain.com.au, reaching buyers and sellers across the globe. Buyers can register for e-Alerts and request e-Brochures for properties of interest in their preferred areas. Your constant in a time of change14

Glossy Brochure    Showcase 2 Example Street, Hobart Prestige heritage property at its finest. Established in 1891, the grand sandstone Designed by Tasmanian architect George Fagg (chancel and chapel of St David´s homestead is the centrepiece of a title that stretches across 6396 sqm of prime southern Cathedral) and constructed by owner/builder H.W. Stabb, the Victorian Italinate home Tasmanian real estate. endears itself to entertaining and has been privy to a wealth of stately functions and intimate family gatherings across its 120-year history. Presenting unobstructed water views and sprawling grounds, the secluded property has been beautifully maintained and restored, evident in the grandeur of internal and external Three generations of the same family have chosen to call this property home since 1939. detailing and craftsmanship rarely seen in a private residence. The residence has since evolved to incorporate functional modern living. Price Agent name Inspection details 5 Bed | 2 Bath | 2 Garage 5 Example Street, Hobart Prestige heritage property at its finest. Established in 1891, the grand sandstone homestead is the centrepiece of a title that stretches across 6396 sqm of prime southern Tasmanian real estate. Presenting unobstructed water views and sprawling grounds, the secluded property has been beautifully maintained. Price Agent name Inspection details 5 Bed | 2 Bath | 2 Garage 1 Example Street, HobartPrestige heritage property at its finest. Established in 1891, wealth of stately functions and intimate family gatherings • Spacious design and layout including 5 bedrooms, 2 3 Example Street, Hobartthe grand sandstone homestead is the centrepiece of a across its 120-year history. bathrooms, dining hall, formal lounge, study/library,title that stretches across 6396 sqm of prime southern kitchen, entrance hall and sitting room with option of Prestige heritage property at its finest. Established in 1891, the grand sandstone 4 Example Street, HobartTasmanian real estate. Three generations of the same family have chosen to call electric heating or original fireplaces (8 in total). homestead is the centrepiece of a title that stretches across 6396 sqm of prime this property home, purchased in 1939. The residence has southern Tasmanian real estate. Presenting unobstructed water views and sprawling Prestige heritage property at its finest. Established in 1891, the grand sandstonePresenting unobstructed water views and sprawling evolved during this time to incorporate functional modern • Magnificent verandah extending three sides of the main grounds, the secluded property has been beautifully maintained and restored, homestead is the centrepiece of a title that stretches across 6396 sqm of primegrounds, the secluded property has been beautifully living however its core heritage values continue to house with a projecting gable over the main entrance. evident in the grandeur of internal and external detailing and craftsmanship rarelymaintained and restored, evident in the grandeur of dominate and impress. Classic arched windows highlight sandstone structure, seen in a private residence. Designed by Tasmanian architect George Fagg (chancel southern Tasmanian real estate. Presenting unobstructed water views and sprawlinginternal and external detailing and craftsmanship rarely slate roof and timber flooring. and chapel of St David´s Cathedral). grounds, the secluded property has been beautifully maintainedseen in a private residence. Large land allotment of 6396 sqm including sandstone homestead with elaborate timber decoration, slate roof, • Elaborate teracotta tiled entrance with original stencilling Price Agent details Price Agent nameDesigned by Tasmanian architect George Fagg (chancel articulated verandah, vast garden and lawns, double and panelling guiding to a stained glass frieze frieze Inspection details 5 Bed | 2 Bath | 2 Garage Inspection details 5 Bed | 2 Bath | 2 Garageand chapel of St David´s Cathedral) and constructed by carport, security gates and natural screening from spanning three panels. The entrance hall directs guestsowner/builder H.W. Stabb, the Victorian Italinate home neighbouring properties and the passing Channel to seven retreating rooms, each entrance intricatelyendears itself to entertaining and has been privy to a Highway. framed.Price Agent nameInspection details 5 Bed | 2 Bath | 2 Garage5 Victoria Street Hobart 6220 6999 knightfranktas.com.au 5 Victoria Street Hobart 6220 6999 knightfranktas.com.au The real Estate GuideRealestate.com.au knightfrank.com.au 15

Effective marketing for Your Property SIGNAGE THAT SELLS Our eye-catching, stylish curved signboards capture the attention of passing traffic, no matter which angle you approach the property from. The signboards are designed to appeal to buyers on arrival at the property by showcasing pertinent information and unique features. ENGAGING ADVERTISEMENTS While ‘new media’ is a significant part of the marketing mix, the weekly Real Estate Guide is a fundamental tool for exposing your property in our local market. Knight Frank invests considerable resources ensuring your advertisements look their absolute best. Professional photography combines with meticulously created text designed to fully engage prospective purchasers and even persuade those who are not even in the market! We also submit each of our properties for editorial in the Mercury’s Real Estate Guide, The Weekend Australian and The Financial Review. VIRTUAL OPEN HOMES A “slide show” of your property is displayed in our office meeting rooms on large screens for all our clients to see, a fantastic cross sell with our internet websites and office window displays. Using the latest technology, Knight Frank can provide 3D floor plans, drone photography and video production to give buyers the ultimate virtual “walk through” experience. Broader views Deeper insight16

First impressionsFirst impressions count, so it is imperative to present your property in the bestpossible light through all marketing channels.There are no shortage of ways to improve the presentation of your property andmaximise the selling price. These are just some of the things you can do to prepareyour property for sale.INTERIORS»» Ensure your house is clean and tidy, including windows and floor coverings»» Make sure all doors work well (handles turn and lock smoothly, and doors don’t jam)»» Open curtains and blinds to allow as much light in as possible»» Remove clutter; a fresh coat of paint where neededEXTERIORS»» Replace all cracked or broken glass»» Make sure all gates work well (handles turn and lock smoothly, and gates don’t jam). A new letterbox can also create that good first impression»» Remove leaves and sticks from guttering»» Replace broken fences or missing palings»» Mow the lawns and mulch where necessary; trim hedges and weed garden bedsOPEN FOR INSPECTION / PRIVATE VIEWINGS»» Try to be out of the house when buyers inspect as they will feel more comfortable»» Make sure the house is a comfortable temperature»» Soft music, fresh flowers or the aroma of brewed coffee (freshly ground is best), can inspire the right buyer by creating pleasant associations»» Avoid strong, residual cooking and pet odoursSome of our clients are experts at presenting their property, while others need ahelping hand. Our sales team can provide presentation advice after viewing yourproperty, and we can assist with arranging cleaning, gardening and maintenanceon your behalf. We can also recommend a property stylist if required. 17

The place for the best Property professionals Our property professionals are the experts in their field and they are ready to assist you with your property needs.18 KnightFrank.com.au

Did youKnow?Knight Frank 411 OfficesAround the world 59 Countries on six continents14,000 world-wide staff World’s largest privately owned Property consultancyWe Bring YouCloser to success KnightFrank.com.au 19

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