Partner Kit 2018 February New York Fashion Week AM (1)

NEW YORK FASHION WEEK SPONSORSHIP PACKAGE 10th year February 11-14, 2018 September 9-14. 2018

AboutPrestige of propertyFor the past 10 years the Nolcha Shows have been held simultaneously with NewYork Fashion Week and have established itself as the leading award winningfashion week platform of discovery & promotion of innovative independent fashiondesigners.Consistent influencer & celebrity attendanceTeyana Taylor, Mischa Barton, Christina Milian, Bella Thorne, Christy Turlington,Coco Rocha, Mel B, Zendaya, Kelly Rutherford and prominent media haveattended the Nolcha Shows to view the latest fashion trends.Over 23 million impressions were reached on social media with the hashtag#nolcha & #nolchashows during Nolcha September 2016.“ The Nolcha Shows “The Indie Fashion ” have become a hot Market Meant ”incubator of new Business at Nolcha. fashion design talent.New York City recognitionThe Nolcha Shows are an officially sanctioned Event byAs seen in:

ppaarrttnneerrsshihpiopppooprptounrittiuesnitiesConnect, engage and share your brand storywith our niche demographic of influencers,press, celebrities and industry.SCHEDULE:DAY 1: Runway Shows and Fashion Media Lounge (Full Day)Day 2: Industry Dinner Party (7pm to 12am)Day 3: Closing Soirée Party (8pm to 2am)

Partnership OpportunitiesOver the past 10 years we have built repeat brand relationships with Citibank, UPS, Smartwater and other nationallyknown brands seeking to reach niche influencer demographics during New York Fashion Week. Below pleasefind multiple onsite and offsite brand activation opportunites.PRESENTING PARTNER $50k OFFICIAL PARTNER $25k• Full Naming Rights: Nolcha Shows NYFW Presented by Your • Category Exclusivity Company • 10 Ft Branded product Station at Runway Shows • Dedicated Product Video• Category Exclusivity • Logo Inclusion on Step & Repeat• 20 ft Branded product Station at Runway Shows • Logo Inclusion on All Invitations• Dedicated Product Video • Logo Inclusion on Event Website• Logo Inclusion on Step & Repeat Red Carpet • Onsite Product Sampling• Logo Inclusion on All Invitations • Inclusion in PR Campaign + Media Outreach• Logo Inclusion on Event Website • Social Media Campaign Support• Onsite Product Sampling • Assets: Original Content Images & Videos For Promotional Use• Inclusion in PR Campaign + Media Outreach • Client Hospitality: VIP passes/Front Row Seats• Social Media Campaign Support• Assets: Original Content Images & Videos For Promotional Use SUPPORTING PARTNER• Client Hospitality: VIP passes/Front Row Seats Customize your partnership to fit your brand and budget VENUE: RUNWAY SHOWS AND MEDIA LOUNGE MERCEDES BENZ FLAGSHIP LOCATION Example: Dedicated Product Video -Brand Swatch Group: Mido Watches Watch here:• Digital 18 ft by 12 ft Step & Repeat

Distinctive PartnersDistinctive partners have made the NolchaShows: New York Fashion Week into whatit is today.

ONSITE BRAND ACTIVATIONS

ONSITE BRAND ACTIVATIONS

off-site BRAND ACTIVATIONSLEVERAGE REAL TIME CONTENT FOR YOUR SOCIAL MEDIABuild upon your fan base and engage with new followers bykeeping them up to date with live updates, stories and eventsyour brand is involved with during New York Fashion Week.MARKETING/ADVERTISING MATERIALS• Use of Official Naming Rights• Logo on event website• Social media campaignsPR OPPORTUNITIES• VIP Fashion Week giveaways• Dedicated press releases• TV features (Past features NBC, CBS, Wpix 11,VH1, NY1, Bravo TV and Telemundo)PROMOTIONS• Front row seats / Backstage Access /VIP• Promotional discounts• Product giveaways through social media contests• Events leading to fashion week• Use of images with models/guests

Niche DemographicBuild brand awareness and engage with a sought-after demographic ofinfluencers, media, celebrities and industry.

Snapshot of past eventsuccess: video & images WATCH THE VIDEO VIEW IMAGES

CELEBRITY BRAND ENGAGEMENTTrendsetting celebrities interacted with brands and taggedthem on social media at the Nolcha Shows.Randy Jackson MEL B126 thousand followers 570 thousand followersBella Thorne Russell Westbrook Zendaya16.9 million followers 9.3 million 46.5 million followers followers

Pioneers of Fashion DesignOver 250 designers have showcased their collections atNolcha Shows during NYFW from around the world.They include Italy, Australia, Moscow, Israel, USA,England, Mexico, Peru, Beirut, Turkey, Iceland, Nigeria,Poland, Russia, Spain, Canada, Brazil, South Korea,Puerto Rico, Colombia and China.global citizen YURITA PUJI charles & RON

Leka NYC W. ReflexNEUBYRNE adolfo sanchez SYU SYU HAN

Press From Top Publishers “While the fanfare is centered around Mercedes Benz Fashion Week, it’s far“Capitalizing on Fashion Week “The Nolcha Shows from the only glamour game in town.”give independent designers a share of the spotlightduring a week dominated by Marc Jacobs and otherpowerhouse brands.”“6 Fashion Week Trends You Can Actually Wear atthe Office” ”The Nolcha Shows: the platform for independent designers”“While the fanfare is centered around Mercedes BenzFashion Week, it’s far from the only glamour game intown.”

Outstanding Press WATCH ON VH1 CLICK HERE TO WATCH NY1 CLICK HERE TO WATCH BRAVO TV MILLION DOLLAR LISTING

Outstanding Press

Join USContact: Arthur Mandel Email: [email protected] SHOWS350 fifth Ave. 59th FL New NY NY 10118