Top 10 Essential Website Optimization Strategies

Top 10 Essential Website Optimization Strategies Building a web empire takes a lot of small steps. Among them is the constant focus on web site optimization. The website must be optimized for search engines, user experience and computing devices. It is a multi-dimensional art that includes ton of best practice methods. Constant monitoring and improvement is the key to successful web optimization. You need to have multiple tactics in your repertoire to deal with the challenges. It is not 2009 anymore. There have been a lot of changes in regards to search engine algorithm, user behavior and even computing devices. We need strategies that still work in 2020 and beyond. Here we present the top 10 essential​ ​web site optimization strategies Mobile-first approach With 50% of internet traffic in United States coming from mobiles, you must take a mobile-first approach. Percentage of mobile traffic is on the raise worldwide. Google officially rolled out their mobile-first index, a couple of years ago. However, the alert marketers took such an approach long before this official rollout. Moreover, the conversion rates for product and services are comparatively higher in the smaller screens. Mobile apps are designed perfectly to receive more sales and subscriptions. It's high time to quite the desktop-only approach and embraces the smaller screens. Technical SEO There is literally no replacement for technical SEO. It does seem a bit intimidating for beginners. It's time to invest in courses and hire gurus. Alternatively, you can learn from free sources like forums, blogs and Youtube. Thanks largely to the range of SEO tools available, technical SEO is no longer a daunting task. SEO auditing is as simple as 1-2-3. The know-how to interpret the data given and how to work with it is the key to successful SEO. Knowing a little bit of coding or web programming goes a long way in making technical SEO simpler for you. User focused content Get high quality content and optimize it, off page and on page. Get trusted links is the starting point to ranking targeted keywords. As machine learning evolves, your content will enjoy more weightage according to Google core algorithm. Google or any other search engine tries to understand context and return results according to searcher intent. User intent writing is the key to ensure your pages will be shown in results for the

right keywords. In the background, you need to practice advanced level keyword research and select the profitable set of keywords for you. Core Web Vitals Essential metrics gives us an indication of where a website will be ranked in SERPs. Search engines​ do quantify all the essential metrics of any well performing website. In addition, you need to focus on delivering the best browsing experience for visitors. Ads and messages like 'Continue Reading Below' lower the Page experience. These are the sort of signals incorporated into algorithms of search engine. They are viewed as critical ranking factors. Focus on interactivity; loading experience and visual stability are some of the Core Web Vitals for 2020. Content Marketing It is projected that 44 zettabytes of data will get into internet on a daily basis. It is equivalent to 1440 years of HD video content. It is a big challenge to come out on top and get noticed. Formulate a content hub in form of resource center. Fill in the Meta tags and optimize via Google snippets. Keep your content informative as well as entertaining. Use internal links to prioritize featured content. It helps in communication the context to search engines. Write news article and promote them on social media. Hijack relevant and trending topics on social media to further promote your content. Scheme markup Once deployed, Schema markup helps create a rich snippet for your webpage. It results in a detailed description that will appear in search results. Almost every search engine supports the use of such microdata. The list includes all popular search engines such as Google, Yahoo, Bing, etc... To the visitor, it improves search engine and add context to your webpage. Nevertheless, there is no solid evidence that scheme influence SERPs in any way. It should still be an essential item in your checklist. Moreover, it is quite easy to deploy, thanks to a slew of WordPress plugins that will do the job. User experience (UX) UX focuses on gaining user insights. User needs abilities and limitations. It also takes the company goals and objectives into consideration. The goal is to improve the quality of user experience. Some of the factors that influence UX are original content, desirable design elements and findable theme. The content must be unique and design elements should evoke human emotions. Findable theme means integrated design and easy navigation in web pages. Link Building

Link Building is the core element of SEO. It directly influences SERPs ranking and web traffic. Getting quality backlinks is the first step to create an authority website. The links count as signals to search engines that your website is a content hub worthy of citation. Sites with higher number of backlinks naturally tend to gain higher rankings. However, you must be familiar with the best practices of building top quality backlinks for your site. Internal linking Internal linking strategy is such a​ ​powerful SEO tactic​. It helps search engines to put your website into a perspective. The internal linking structure is what helps putting your website into context. You can really launch a singular page in literally no time. The internal linking strategy warrants hours of time of training. It helps immensely during a product launch or introduction of a new feature. If you are overlooking this strategy, you are making a costly mistake. Increase loading speed Website loading speed is what determines whether your visitor will return to your website or not. If you are not earning returning visitors, you are literally earning nothing. Reduce and optimize file sizes for them to load at blitzing speeds. Enable browser caching to quicken up loading speeds.​ Use an advanced level hosting solution that addresses the problem of loading speeds.