EN Partnership Portfolio

partnership portfolio NORTH MICHIGAN AVENUE USS Constitution Museum



who we are

history & heritage children’s museums science museums our partners natural history military

traveling exhibits zoos aquariums art museums lifestyle resorts iconic destinations NORTH MICHIGAN AVENUE botanic gardens

art museums natural history children’s museums science museums Event Network was born in 1998 and it began with a store for the Titanic Artifact Exhibition The foundation for our business is a commitment to maintaining healthy partnerships, in Boston. From day one, the idea was to do things differently. At that time the very idea of all of which are extremely dynamic. Many of our partners are institutions that have been a mobile, fully-immersive exhibition shop filled with custom merchandise was considered around for decades (in some cases, more than a century) and we believe such longevity different. From that seed grew a much bigger idea to operate stores in partnership with is the true measure of a successful enterprise. The vast majority of our partnerships are cultural attractions of all kinds. But our business has always remained rooted in the same with non-profit entities that exist to support a very worthy mission—such as education, notion of doing things differently—to wow people. To make the impulse to shop in a conservation and other initiatives aimed to nourish society at large—while delivering real themed retail environment so compelling that guests feel great about spending money entertainment value. Event Network is committed to providing our partners with a retail to support a cause. We call it “for purpose” retail. Today, we are incredibly proud of and solution that better enables them to achieve their mission on a daily basis. With better humbled by our place as the leading operator of cultural attraction stores in North America. product offerings, store environments, guest service, and better systems, we can deliver better results. Better than what? Better than the retail offerings and results (experiential Our partnerships include a variety of museums—art, science, natural history, children’s and financial) at attractions that elect to manage their own retail operations and better and cultural museums. We also partner with many zoos, aquariums, botanical gardens, than any other third party can deliver. A better experience leaves a positive, lasting brand historical sites, and other iconic attractions and destinations. We are proud to serve impression in the minds of visitors which leads to positive word-of-mouth marketing, millions of guests every year and to expose them to our partners’ brands in a unique way. return visits, membership retention and many new visitors—all of which then lead to better Every person we touch is an opportunity to extend an experience and to connect people to retail sales. With an Event Network partnership, everybody wins…especially the guests for purpose. Our purpose… whom quality, uniqueness and a sense of value are priorities. To extend and elevate the guest experience at our Why is Event Network better? As we have methodically grown the number of partnerships partners’ attractions and achieve the maximum retail we manage, we have scaled our infrastructure in a manner that provides our store teams potential of each one. and our partners with the quality support that is necessary to be successful every day.

our story zoos aquariums gardens history & heritage Iconic Destinations Our store support group is organized into teams that have a clear focus on each partnership Our Core Purpose is rooted in a set of Core Values. GUSTO encapsulates who for which they are responsible. Each team member brings expertise, creativity, passion and we are, what we expect, how we go about maintaining our partnerships, how we an understanding of how to work with all our stakeholders—most importantly, our partner develop our people and how we serve guests in our stores. It is a useful cultural teams. Integration with content, brand messaging and guest service standards is critical. With a integration tool and one that also seems to align well with our partners. multitude of tools developed including our sophisticated, home-grown sourcing, merchandising and operating systems, our people can consistently hit the mark with respect to our most critical G oing forward with courage core value—to exceed the expectations of our partners and guests. U ncompromising Integrity & Trust S triving to Surpass all Expectations We maintain a restless commitment to continuous improvement that provides our partners with Total Commitment to Purpose & Store Quality confidence when they make a long-term commitment to working with us. We turn our innovative, O ur Team, Partners, Guests & Planet First well-trained store teams loose to work with our partners to optimize every opportunity. We continuously reinvest in each of our stores, our people and infrastructure, and our partnerships in general. In the pages that follow, we introduce a sampling of our stores and partnerships. This “portfolio” provides a sense of the tremendous diversity of retail operations that we manage. We believe that any attraction which has strong content, a critical mass of visitation and “merchandisable” themes is a candidate to have a highly successful retail operation. Our track record proves it. The following examples all fit this description and are wonderful partnerships. Please enjoy the “Event Network Story” …while it is an exciting one to tell, we are well aware that it is still in its early chapters at this point. We are focused on building an enduring enterprise and that can only happen one successful, for purpose partnership at a time.



art museums

I must say, you have worked wonders. There Thank you for listening to us so closely and for is a wide assortment of contemporary, fun christening our new look with such flair! products… everyone is so focused on mutual success and accomplishment, willing to try — Jo Ann Gillula new avenues and explore possibilities. Former Chief of External Affairs (Retired) Smithsonian American Art Museum

e|n Partner Since 2013 The Smithsonian American Art Museum and National Portrait Gallery are two extraordinary museums that are both located in the Donald W. Reynolds Center—a glorious historic landmark building in downtown Washington, D.C. Following an extensive RFP process, Event Network was carefully selected to be the Museums’ retail partner replacing Smithsonian Enterprises. Event Network’s entry into the “art museum world” is a natural extension of an impressive track record across an extremely diverse portfolio of cultural attraction partnerships. At the Smithsonian American Art Museum and National Portrait Gallery, our creative approach to product development and merchandising has flourished. The merchandise offerings in our stores reflect the Museums’ extraordinary collections and are earning high praise from both Museums guests and staff.



natural history

We are so grateful for the collaborative partnership we have with the Event Network team — you are an inspiring bunch, consummate professionals and a lot of fun to work with! — Ellen Gallagher Senior Vice President & CFO, American Museum of Natural History

e|n Partner Since 2010 One of the most visited museums in the United States, if not the world, AMNH hosts more than 3.5 million visitors annually. Its collection and staff are extraordinary. Event Network was carefully selected in 2010 to partner with AMNH to manage its massive retail operation because the Museum simply felt that we possess the greatest potential to make substantive improvement in the offering and its performance (both of which were highly regarded prior to our arrival). The point is that AMNH is the classic “good to great” example. We are delivering to a proven, successful and large cultural attraction retail offering exactly what we do for all of our partners—i.e., better product, better merchandise presentation, better store environments, a better trained team and better systems. We will ultimately establish AMNH as the best museum shopping experience in New York City (and beyond) and, as a result, deliver financial performance that exceeds expectations.

The buying team’s efforts to ensure ROM Stores merchandise reflect ROM collections, research and exhibits and stand out in a tough Toronto retail environment are very much appreciated. The Store team at ROM is the triple “A” Team to ensuring superlative customer service and increased sales. They are great ambassadors for the Museum. — Connie MacDonald, Assistant VP Hospitality & Commercial Services

The preeminent natural history museum in Canada, the Royal Ontario Museum selected Event Network following an international RFP process in early 2005. The Museum underwent a massive renovation and expansion that opened in 2007. We have worked in collaboration with the ROM on every aspect of its retail operation. In the process, we have built a sourcing infrastructure for Canada and a local store quality team to support the business. Elegant and contemporary, our 6,500 square foot store is an extraordinarily unique retail environment. The assortment in all categories — e.g., jewelry, geology, giftware and home décor — is broad to reflect the tremendous breadth of the ROM’s exhibit content. We also operate special exhibit stores (everything from Dinosaurs to Pompeii) and a store for kids/ school groups. A unique element of the primary store is its Bloor Street Frontage — so we have the opportunity to create a retail destination in a wonderful Toronto neighborhood. We have been featured in numerous Toronto publications as a “can’t miss” gift shop experience. Per capita sales to date are in excess of $3.00 and annual sales volume is $3.0-4.0 million. e|n Partner Since 2007



A revered institution with one of the world’s largest collections, “NHM” has undergone a major transformation (to the tune of several hundred million dollars). Event Network has worked closely with the Museum team during the course of the renovations, remodeling the main store and designing and building an additional retail location to complement the newest permanent exhibit, the Nature Lab. In addition, Event Network also operates a dinosaur themed store, a Butterfly Pavilion store in the summer months, and temporary exhibit stores for traveling exhibitions (i.e. Traveling the Silk Roads; Grandes Maestros; and Mummies). The store environments and product assortments are tailored to each unique location, offering a wide variety of items to appeal to each facet of NHM’s diverse demographics—from children to the discerning tastes of LA’s adult museum- going audience. We have grown revenues by over 100% since the beginning of our partnership. e|n Partner Since 2002



iconic landmarks

Bringing in Event Network has already paid dividends and our stores look great. The new Marketplace and Café are a result of our success together and our mutual long term commitment to continuous improvement at Willis Tower. — Randy Stancik General Manager

e|n Partner Since 2008 As iconic attractions go, Willis Tower and the Skydeck are about as defining as any city has anywhere in the world. In developing a partnership with the progressive-minded Skydeck management team, the goal has been to create an immersive retail experience that captures the “heart and soul” of Chicago. Event Network designed and built the Skydeck Marketplace & Chicago Eats & Treats Café in 2011 with just that in mind. “Souvenirs” are brought to life through Chicago’s amazing culture, history and all the stories they tell…our guests love it! The results have been spectacular. Event Network has grown sales by over 115% and per capita sales by over 50% since beginning operations.

I am constantly hearing good things about the energy that folks are experiencing in the store. It looks very nice as well. Thank you for bringing about a sense of enthusiasm and innovation to the Cathedral’s retail offering. — Andrew Hullinger Associate Dean

Washington National Cathedral is America’s most unique place of worship and an archi- tectural phenomenon. It is a national treasure. Event Network was carefully selected by the Cathedral to upgrade every aspect of the retail experience—in particular the merchandise assortment and guest service — and help deliver a much higher return from retail. With such an historic building, there are many exciting product development opportunities that our creative team has leveraged. In addition to the Cathedral Store, Event Network also operates a robust e-commerce store on behalf of the Cathedral. e|n Partner Since 2009

Ranked as one of the “World’s Coolest Museum Gift Shops” By Travel + Leisure Magazine

e|n Partner Since 2008 The Newseum is an incredibly dynamic new museum on the Mall in Washington, DC. It brings history, such as 9/11, to life in ways that no other museum ever has. Event Network was selected following a national RFP process to be the Newseum’s retail partner. It is a merchant company’s dream because of the rich content and diversity of the Newseum’s visitors. We merchandise to a wide variety of price points and product categories (including unique, high end gifts and books). The assortment is constantly changing to keep pace with the most current topics at the Newseum itself (as the “museum of news” things change quickly). Strong per capita sales reflect the immersive nature of the customized merchandise offering and Event Network’s attention to detail.



One of the grandest ocean liners ever built, the Queen Mary has a rich and a vibrant history. Providing one of the most luxurious modes of transport across the Atlantic, the Queen Mary carried Hollywood celebrities, Royalty, and Dignitaries before being commissioned into service during World War II where it was the largest and fastest troopship to sail. Post war it was returned to its original glory as a transatlantic ocean liner until 1967 when it sailed on its final voyage to Long Beach. Famed for its beautiful art deco architecture and works of art, today the Queen Mary provides guests with a unique glimpse into a bygone era offering daily tours, world class dining and shopping, and multiple special exhibits, events and attractions throughout the year. Event Network meticulously restored the retail environments in the spring of 2015 to showcase the original design and architectural elements of the spaces, creating a true extension of the Queen Mary experience. e|n Partner Since 2015

We are proud to be partnered with Event Network and your entire team. The store looks great and your vision to create an extension of the CFHoF experience is so evident. We couldn’t be happier and here’s to a very prosperous partnership! — Dennis Adamovich CEO

Located in the heart of downtown Atlanta, The College Football Hall of Fame opened to much fanfare in August of 2014. The new Hall of Fame offers an exciting immersive experience that celebrates the legacy and future of college football. Through artifacts and interactive multimedia exhibits, guests can learn, feel, and “virtually” participate in America’s favorite pastime. Event Network was selected, after a national RFP process, to design, build, merchandise and operate the retail store at the Hall of Fame. We designed a highly themed 5,000 square foot store that celebrates America’s passion and enthusiasm for college football. With unique football memorabilia and team gear supporting a wide range of schools, the product assortment is designed to appeal to all college football enthusiasts. e|n Partner Since 2014



® Situated in picturesque Tacoma, Washington, LeMay – America’s Car Museum is one of the world’s largest automotive museums. Designed to preserve history and celebrate the world’s automotive culture, the four story museum houses over 350 cars, trucks, and motorcycles. From iconic automobiles, like a 1906 Cadillac Model M, to the whimsical Flintmobile, featured in the 1994 motion picture, The Flintstones, America’s Car Museum offers something for everyone. Event Network was selected after a national RFP process to be the museum‘s retail partner. The unique store highlights the museum’s design and purpose, with product that compliments the museum pieces and showcases America’s love affair with the automobile. e|n Partner Since 2012



children’s museums

The Chicago Children’s Museum is unique among our partnerships because Port Discovery is a small but very compelling children’s museum in the store is located in a mall-type setting on Navy Pier. A truly great children’s downtown Baltimore that is committed to providing innovative, award- museum committed to early learning, it is one of the primary traffic drivers on winning programs and exhibits that promote learning through purposeful the Pier. Since opening there in 2002, we have doubled sales volume from what it play. It is e|n’s smallest business but we have been able to add tremendous was under the previous operator. We work very closely with the CCM team to value to the Port Discovery Children’s Museum Store by supporting their maximize exposure for the uniqueness of the store on the Pier. We are also jointly preparing for a new Chicago Children’s Museum to open in the near future. mission through offering a wide range of items that inspires creative play, e|n Partner Since 2002 thinking and problem solving. e|n Partner Since 2005 Kudos to the CCM Store team! We continuously challenge our team to reach out to our guests, especially during tough economic times. Your staff is clearly working to make CCM guests feel special…an example for all of us. — Jennifer Farrington President & CEO

The Boston Children’s Museum is a wonderful museum for kids and always ranks as one of the finest of its kind nationally. In 2007, a major expansion and renovation made it an even greater destination for the people of Boston and New England. The Museum Shop compliments and enhances the Museum experience while performing well and delivering the unique brand of guest service required for its devoted audience of youngsters and their parents, many of which are frequent customers in the shop. e|n Partner Since 2003 The Museum is pleased to partner with Event Network. You always provide high-quality merchandise and outstanding customer service for our visitors. — Amy Auerbach Senior Vice President & CFO



science museums

I have seen the massive Now that the new store improvements in the quality of is open, I just wanted to our store since day one…and say it looks great and of course, since I have been I appreciate all of your involved directly I have been very support and effort to pleased. I also believe strongly make it happen. Your in our partnership and, although buying team did a terrific I probably push you and get job bringing in new and more involved than your average distinct products that partner, it is always with our helps to create a whole common goals in mind. new shopping experience for our guests. — Jonathan Burke Vice President of Visitor — John Slakey Services and Operations Chief Financial Officer

e|n Partner Since 2004 The Museum of Science is one of the most well-respected science museums in the world. Under Event Network’s management and as a result of a highly collaborative long-term partnership, per capita sales at MOS have grown substantially through the years. In a 4,000+ square foot store that was completely remodeled in 2014, we have an opportunity to “wow” our diverse audience on a daily basis. MOS often hosts blockbuster exhibits and we have operated a number of highly successful exhibit stores. Event Network’s store leadership team is very much a part of the MOS operations team.

Our partnership with Event Network has been both collaborative and successful for over 10 years. The knowledge, experience and expertise of their team continually supports our mission and vision adding value to our guest experience and in turn results in well performing stores. — Brad Schiever Director of Retail Operations

largest The Museum of Science and Industry (MSI) is an icon in Chicago and one of the finest (and largest) museums in Western Hemisphere. The Museum’s mission is to inspire the inventive genius in everyone, and even bigger than its mission is its vision: to inspire and motivate children to achieve their full potential in science, technology, medicine and engineering, an endeavor Event Network is thrilled to support! In the spring of 2018, we reimagined and remodeled the main store to further reflect the Museum’s mission and vision with a highly themed interactive environment that compliments and extends the MSI experience. e|n Partner Since 2005

Event Network has exceeded our expectations. They are doing a wonderful job here and the sales (and per cap) show! — Chris Rizzo Director of Business Operations

In the spirit of inquiry and discovery embodied by Benjamin Franklin, the mission of The Franklin Institute is to inspire a passion for learning about science and technology. The Franklin Institute in downtown Philadelphia is a gorgeous building with dynamic exhibits and a commitment to hosting world-class exhibitions. Event Network joined The Franklin Institute team as its retail partner in early 2011. Just like the Institute itself, the “SciStore” is a place to explore science and technology and to take home an additional piece of knowledge. e|n Partner Since 2011

We are so grateful to you and your team for our great working relationship and for supporting our mission! — Cathy Estelle Director of Sales, California Academy of Sciences

e|n Partner Since 2006 Since 1853, the California Academy of Sciences has been an icon to generations of San Franciscans. Newly re-built in Golden Gate Park, it took 10 years and $500 million to create a masterpiece in sustainable architecture. Housing a natural history museum, planetarium and an aquarium, it includes an indoor rainforest, 3D theater, aviary, Naturalist Center, two restaurants and, of course, world-class retail. Each of the three stores has a unique identity. The Academy Store is the largest and features merchandise to support the mission of the Academy: “Exploring, explaining and protecting the natural world.” The Laboratory Store is literally a lab that we converted into a retail experience for kids, where education and plain fun come together with unique toys and gifts (and where kids can “try before they buy” with demonstration merchandise). The Academy is a special partnership and will be for years to come.



e|n Partner Since 2013 The Oregon Museum of Science and Industry (OMSI) is ranked as one of the top science centers in the United States and has an international reputation for its innovative exhibits and educational programs. A variety of hands-on educational interactive exhibits make science exciting for guests of all ages. Event Network worked closely with the OMSI team to bring the same sense of excitement into the design and product assortment for the newly remodeled Science Store with fun, innovative items representative of the exhibits and the Portland community.