Convention & Traffic Expo 2019

ATSSA’s EXPO.ATSSA.COM Innovate • Influence • Inspire



Table of Contents NearlyInterview with ATSSA Board Chair, Juan Arvizu  2 3,500ATSSA’s 49th Convention & Traffic Expo: attendeesInnovate. Influence. Inspire.  4 35+ATSSA Training News  7 education sessionsSchedule of Events  8 550+Interview with The Foundation President, Tom Wood  10 exhibitFoundation Events  12 boothsSpecial Events  16An Inspiring Educational Experience Awaits  18Area Attractions  26Housing is Open  27 200,000 square-foot exhibit hallRecognized as an IAEE Certified Exhibition 1ATSSA’s Annual Convention & Traffic Expo has beenrecognized as a Certified Exhibition by the InternationalAssociation of Exhibitions and Events (IAEE), based onits code of ethics and standards, by continuing to offereducational credits, and by demonstrating consistentverified growth, as well as fulfilling other key criteria. American Traffic Safety Services Association 2019 Annual Convention & Traffic Expo

Juan ArvizuInterview with ATSSA Chair As he heads into ATSSA’s 49th Annual Convention & Traffic Expo, Juan Arvizu is completing his first year as chair of the ATSSA Board of Directors. What are some of the highlights that come to mind when you think about your term as ATSSA chair so far? When I think about my term thus far, some of the highlights include holding my first board meeting, appointing members of the Board of Directors to various committees, participating in my first Legislative Briefing & Fly-In as chair of the association, and visiting with ATSSA members in my travels to events and trade shows across the country. Being able to hear from ATSSA members and get feedback on their needs and how we can assist them has been a very rewarding experience, and I’m excited to do more. What are your goals for the association and our members in the coming year? I have several goals I’d like ATSSA and our members to strive for in the coming year. From a government relations perspective, we’ll continue advocating with our elected officials for additional roadway safety infrastructure funding, especially as the FY 2019 budget process ramps up, pushing for a long-term funding solution for the Highway Trust fund, and continuing to advocate for Highway Safety Improvement Program funding. 2 Traffic Expo Magazine • expo.atssa.com

The association will also be working with members to help make a difference and better the association. In addition toaddress the workforce related challenges our member working toward the goal of saving lives on our roadways,companies face regarding finding qualified, quality workers, involvement in leadership roles – whether that’s on theand help them understand and address the impact that the chapter or national level – there are several benefitsfuture of autonomous vehicles will have on our industry. members receive when they decide to get more involvedAlongside that effort, we’ll work with members on the with the association.new MASH [Manual for Assessing Safety Hardware]implementation process and continue to engage our In your view, what are other benefits ofmembership to ensure they’re getting what they expect and service as a volunteer? What do you thinkneed out of the association. are valuable ways for ATSSA members to get more involved with the association?Does your service as ATSSA chair offer you adifferent point of view on the association? There are several benefits to volunteering within the association, whether that’s being an officer at the chapterAs chairman of the association I’m entrusted to lead the level, serving on a national committee, or serving as aassociation, the Board of Directors, and our membership, member of the Board of Directors. You’ll get knowledgeand I take that responsibility to heart. I look forward to working of the inner workings of how the association functions,with ATSSA members and staff to continue strengthening improve the lives of our members, and get to know otherthe association to better serve all of our members. members that are committed to advancing roadway safety. The feeling you get in knowing you’re a part of that collective “...take that step forward and get goal is the greatest reward as an ATSSA volunteer. Each involved to make a difference and member can make a difference through their involvement and volunteerism with ATSSA. better the association.”What advice can you offer ATSSA memberswho may be considering service in avolunteer leadership position?The best advice that I can give to any member who iscontemplating volunteering in a leadership role withinATSSA is to take that step forward and get involved toAmerican Traffic Safety Services Association 2019 Annual Convention & Traffic Expo 3

Innovate. Influence. Inspire.ATSSA’s 49th Annual Convention & Traffic Expo promisesdiscussions, developments, and solutionsNearly 3,500 delegates, exhibitors, and roadway safety Some of the great things to expect during professionals from around the world, including business ATSSA’s 49th Annual Convention & Traffic Expoleaders, government officials, manufacturers, and state andlocal department of transportation personnel will convene The Chairman’s Reception, Opening General Session, andfor ATSSA’s 49th Annual Convention & Traffic Expo at the New Member and First-Time Attendee Welcome are idealTampa Convention Center in Tampa, Florida, Feb. 8-12, opportunities to meet and network with industry leaders,2019. business professionals and peers, who are all vital to your business.Whether you’re attending the event for the first time or area long-time participant, you’ll find there’s something for The Opening General Session will feature guest speakerseveryone. For roadway safety professionals, there is no who will discuss topics relevant to the roadway safetybetter place to meet, network, and learn than at ATSSA’s industry, an update from ATSSA Board Chair Juan Arvizu,49th Annual Convention & Traffic Expo. presentations of the prestigious national awards, including the ATSSA Industry Achievement Award, and more. SeeRecognized as the premier roadway safety event in North page 16 for more information.America, ATSSA’s Annual Convention offers an exciting,entertaining, and informative Opening General Session, Exhibitors with new roadway safety products that wereunique education sessions, special events, and a Traffic introduced in the industry since the last ATSSA AnnualExpo that encompasses 200,000 square feet of exhibition Convention & Traffic Expo are eligible for ATSSA’s Newspace. Traffic Expo showcases a variety of innovative and Products Rollout. Participants in this event also vie for thetechnological roadway safety products services under one prestigious ATSSA Innovation Awards. (Applications areroof. required to participate in these events. To download an application, visit expo.atssa.com/nproinnovation.html.)During the event, attendees will find roadway safety solu-tions, preview the future in roadway safety products and Receive 1.4 Continuing Education Unitsservices, hear about the latest developments and hot topics for attending this conference.in the industry and witness the industry’s latest innovationsin safety and technology. ATSSA’s Circle of Innovation event is a bit different this year. Dubbed the “Solutions Edition,” this event allows stateRoadway safety professionals from around the globe transportation officials the opportunity to voice their “suc-convene at the event, including: cessful solutions” in topic areas such as mitigating pedestri- an fatalities, roadway departures, motorcycle safety, wrong • Manufacturers way driving, clear delineation of bike lanes, successful de- • Suppliers ployment of Intelligent Transportation System (ITS) work • Contractors zones, and successful research with Connected Automated • Legislative advocacy professionals Vehicle (CAV) work zones. • Federal, state, and local public agency representatives Concurrent education sessions offer cutting-edge informa-ATSSA’s 49th Annual Convention & Traffic Expo provides tion on a variety of subjects. See pages 18-25 for coursecompanies opportunities to showcase their products and information or visit expo.atssa.com.services to key users, including department of transportationofficials, suppliers and contractors. Traffic Talk sessions help keep attendees abreast of a wide range of roadway safety industry topics. The ATSSABecause of Traffic Expo’s immense popularity, only a Pavilion will host the 30-minute sessions that encompasshandful of exhibit booths for the 2019 exposition are still current trends and industry topics presented by ATSSA staffavailable. For information about how to secure exhibit booth and industry experts.space for the 2019 Traffic Expo, contact Bill Dallas, ATSSA’sconvention sales manager, at 540-376-3864 or [email protected] Traffic Expo Magazine • expo.atssa.com

Register to Attend Convention: Feb. 8-12, 2019 Traffic Expo: Feb. 10-12, 2019To register for the convention, secure hotel accommodationsin the ATSSA room block, and find out more about dates Location: Tampa Convention Centerand times for committee and council meetings, as well as 333 S. Franklin Streetspecial events, visit expo.atssa.com. Tampa, Florida 33602For assistance with registration or to edit current registered Exhibitor dates and timespersonnel, contact eShow Registration: Set-Up • by phone at 847-620-4489 Saturday, Feb. 9, 8 a.m. - 5 p.m. • or email [email protected] and use “2019 Sunday, Feb. 10, 8 a.m. - 11 a.m. ATSSA Annual Convention & Traffic Expo” in the sub- ject line. Exhibits open Sunday, Feb. 10, Noon - 5:30 p.m.To receive a discount, registration must be completed by Monday, Feb. 11, 11:30 a.m. - 5 p.m.Dec. 22. After this date, regular rates will apply. For an Tuesday, Feb. 12, 10 a.m. - 1 p.m.explanation of fees and discounts, visit expo.atssa.com. Tear DownSpecial events Tuesday, Feb. 12, 1 - 8 p.m.Events held in conjunction with ATSSA’s Annual Convention Download ATSSA’s Annual Convention& Traffic Expo will take place at the Tampa Convention mobile appCenter unless otherwise noted. Check the mobile app forthe latest dates, times, and locations. ATSSA’s 49th Annual Convention & Traffic Expo Mobile App will be fully functional on iPhone, iPad and AndroidThe Chairman’s Reception will be held at the Marriott phones and will be available at no cost. The user-Waterside (headquarters hotel), 700 South Florida Avenue, friendly app provides attendees everything they needTampa, Florida. The Foundation’s 28th Annual Golf Classic to know about the event at their fingertips. It will allowTournament will be held at the Saddlebrook Resort Tampa users to download and5700 Saddlebrook Way, Wesley Chapel, Florida. In addition, view a list of exhibitorsthe Seventh Annual Sporting Clays Event will be held at the and booth locations,FishHawk Sporting Clays, 13505 Hobson Simmons Road, an interactive floorLithia, Florida. plan, session times and locations, descriptionsWarning: Mailing List Solicitations of events and speaker information. Through theIf you receive a solicitation to purchase the ATSSA Con- app’s agenda manager,vention & Traffic Expo attendee mailing list, it is not coming you can participate in livefrom ATSSA. polling during the event, complete surveys andATSSA recommends that you do not click on any links in plan your days duringthe email and that you delete it immediately. ATSSA also the event. Look for morerecommends that you do not request to be removed from information on the appthe mailing list as that may result in additional solicitations. launch date at expo.atssa.com/app.html.Education and communication are our best tool for exposingmisleading solicitations like these. ATSSA advises that youshare this information with colleagues.American Traffic Safety Services Association 2019 Annual Convention & Traffic Expo 5

Dress codeThe dress code for ATSSA’s Annual Convention & TrafficExpo is business casual. Slacks and casual dresses areencouraged. Neckties, business suits or other business attireare acceptable but are not required at any ATSSA event.Membership policy Tampa Convention Center 333 S. Franklin Street, Tampa, FloridaYou don’t have to be an ATSSA member to attend ATSSA’sAnnual Convention & Traffic Expo; however, you’ll savemoney on both convention registration and membershipfees if you become a member. Once you become an ATSSAmember, you’ll also be eligible to take advantage of theassociation’s many benefits. Call 800-272-8772 or [email protected] for complete details.Cancellations and refunds Future ATSSA Convention & Traffic Expo Dates • All requests for cancellations must be in writing. 2020: Jan. 24-28 • Full registration fee, minus a $50 administrative fee, Ernest N. Morial Convention Center 900 Convention Center Boulevard, New Orleans, Louisiana will be refunded if the cancellation is postmarked prior to Dec. 15, 2018. Cancellation requests received after 2021: Jan. 29 - Feb. 2 Dec. 15 are not refundable. San Diego Convention Center • Credit card refunds will be processed within 10 111 W. Harbor Drive, San Diego, California days after receipt of the request. All other refunds will be issued after the 2019 Annual Convention & 2022: Feb. 11-15 Traffic Expo. Tampa Convention Center • Exhibit-only passes are non-refundable. 333 S. Franklin Street, Tampa, FloridaATSSA TrainedEvery Job. Every Day. Every Time. Insist on ATSSA roadway safety training: • Classroom courses available across the United States • Online courses available 24/7 • State-specific course options • Certification options to gain a competitive edge Visit www.atssa.com/Training or call 800-272-8772 to learn more.6 Traffic Expo Magazine • expo.atssa.com

ATSSA Training News ATSSA training courses will be held at the: Renaissance Tampa International Plaza HotelTake advantage of ATSSA’s superior training courses con- 4200 Jim Walter Blvd, Tampa, Florida veniently scheduled around the 49th Annual Convention (unless otherwise noted)& Traffic Expo in Tampa, Florida. As an added perk, you’ll re-ceive a free, one-day Traffic Expo Pass for use between Feb. Florida Advanced Training10-12, 2019 just for attending a course. Feb. 5-6, 2019 ● Two Days (20 hours)Traffic Control Technician (TCT) ATSSA is an approved provider for the Florida DepartmentFeb. 4, 2019 ● One Day (8 hours) of Transportation Advanced Maintenance of Traffic course. This course is required for personnel with responsibility orThe TCT course is an introduction to temporary traffic authority to decide on the specific Maintenance of Trafficcontrol in work zones for individuals who work in the field requirements to be implemented. These positions includeinstalling and removing traffic control devices. The course the engineer responsible for the work zone traffic controlprovides concepts, techniques, and practice exercises in plan development, or the work zone traffic control supervi-the installation and maintenance of traffic control devices. sor. This course is not required for submitting traffic control plans for utility work, unless such persons have to sign andFlorida Advanced Refresher seal the traffic control plans in accordance with the Florida DOT Utility Accommodation Manual.Feb. 4, 2019 ● One Day (8 hours) Operation and Application of Truck-MountedThis course provides an overview of the Florida Advanced Attenuators (TMAs)training course with concentration on the applicable chang-es that have occurred in the most recent four years to the Feb. 6, 2019 ● Half Day (4 hours)Design Standards, Part 6 of the MUTCD, Plans PreparationManual, Construction Project Administration Manual, and This course is an introductory course on the operation andStandard Specifications for Road and Bridge Construction. application of TMAs in work zones. The course applies workable concepts, applications, and recommended practicesRefresher courses are required every four years for all in the deployment, operation, and removal of TMAs. Previouspersons to continue to be qualified to perform their assigned experience in TMA driving is not required for this course.duties. Persons who have maintained current certificationfrom an approved provider may take a training or refresher Guardrail Installation Training (GIT)course to comply with this procedure. Feb. 7-8, 2019 ● Two Days (16 hours)Temporary Traffic Control Considerations forUrban Work Zones This course will provide a broad overview on the installation of guardrails and associated devices, including: assess-Feb. 4-5, 2019 ● Two Days (16 hours) ment of work site topography and site conditions; proper layout of a work site; location, installation, and maintenanceThis course addresses work zones in more populated and of guardrail and terminal sections; documentation of mate-congested areas, particularly the considerations (substan- rials, inspections and incidents; as well as where to findtive safety) necessary to address work zones in urban the most up-to-date resources and information regardingenvironments. These environments may involve restricted guardrail installation.spaces, parking issues, limited sight distance, businessaccess, pedestrian, ADA, and bicyclist considerations. This Traffic Control Design Specialist (TCDS)course addresses instances when standards cannot be metand how to address these situations on urban streets. Feb. 7-8, 2019 ● Two Days (16 hours) Location: Quality Inn & Conference Center,Traffic Control Supervisor (TCS) 2701 E. Fowler Avenue, Tampa, FloridaFeb. 5-6, 2019 ● Two Days (16 hours) This course addresses the entire process for designing,The TCS course is designed to train those who will be installing, maintaining, and evaluating temporary trafficactively involved in designing or setting up and maintaining control in work zones. This course will teach students totemporary traffic control in a work zone. It moves from the understand the engineering concepts necessary to properlyconcepts and techniques taught in the TCT course to the design effective traffic control plans, as well as the funda-implementation of traffic control plans and techniques for mental principles of temporary traffic control, the sources ofinstallation and removal. Students are taught how to read standards and guidelines, the proper processes and proce-and interpret plans and specifications and implement them dures for adjustments, and legal implications. It is recom-in the field. Workshops included in the course are designed mended for traffic engineers, engineering technicians,to provide real world examples in designing temporary consultants, and other individuals responsible for temporarytraffic control setups and also recognizing, analyzing and traffic control design and plan approval.correcting deficiencies. An additional, vital objective of thiscourse is teaching students the skills necessary to become Register for training courses: visit www.atssa.com/Trainingan effective supervisor, capable of leading a team in the field. or call 800-272-8772. Registration for ATSSA’s training courses in Tampa is available until the day before they are scheduled.American Traffic Safety Services Association 2019 Annual Convention & Traffic Expo 7

Schedule of EventsAll events take place at the Tampa Convention Center unless otherwise noted.Event schedule subject to change. Visit expo.atssa.com/schedule.html or use the mobile app for updates.Friday, February 89 a.m. - 4 p.m. The Foundation’s 28th Annual Golf Classic Tournament Saddlebrook Resort Tampa, 5700 Saddlebrook Way, Wesley Chapel, Florida9:30 a.m. - 4 p.m. The Foundation’s 7th Annual Sporting Clays Event FishHawk Sporting Clays, 13505 Hobson Simmons Road, Lithia, FloridaSaturday, February 96:30 a.m. - 5 p.m. On-Site Registration Open7 a.m. - 8:15 a.m. Committee Member Breakfast and General Session for Committees8 a.m. - 5 p.m. Exhibitor Move-In8:30 a.m. - 6 p.m. Committee/Council Meetings12:30 - 1 p.m. Committee/Council Attendees Lunch6 - 7:30 p.m. Chairman’s Reception (Ticket Required) - see page 16 Tampa Marriott Waterside (Headquarters Hotel), 700 S. Florida Avenue, Tampa, FloridaSunday, February 107 a.m. - 5:30 p.m. On-Site Registration Open8 - 11 a.m. Exhibitor Set-up9 - 11:30 a.m. Opening General Session and Breakfast (Tickets Required) - see page 16Noon - 4 p.m. Cash Lunch AvailableNoon - 5:30 p.m. Traffic Expo Grand OpeningNoon - 5:30 p.m. ATSSA’s New Products Rollout, Booth #148 - see page 161 - 1:30 p.m. ATSSA Traffic Talk: “Young Professionals Engaged!” - see page 191 - 5:30 p.m. ATSSA Innovation Awards (Judges visit Booth #148 to view products) - see page 162 - 2:30 p.m. ATSSA Traffic Talk: “Work Zone Safety Training Grant” - see page 192 - 3 p.m. New Member and First-Time Attendee Welcome (By Invitation Only) - see page 173 - 3:30 p.m. ATSSA Traffic Talk: “Making the Most of Your Membership” - see page 194 - 4:30 p.m. ATSSA Traffic Talk: “Traffic Control Device Challenge” - see page 194:30 - 6 p.m. Operating Committee Meeting6 - 7 p.m. ATSSA PAC Reception (By Invitation Only) Tampa Marriott Waterside (Headquarters Hotel), 700 S. Florida Avenue, Tampa, Florida6 - 7 p.m. Public Agency Official Reception (By Invitation Only) - see page 17 Barrymore Hotel (Riverwalk Room), 111 W. Fortune Street, Tampa, FloridaSuitcasers Public agency officials, law enforcement,Suitcasers are individuals who are not exhibiting during the first responders, etc.event. In some cases, non-ATSSA member registrants who attend Traffic Expo atgain entry to Traffic Expo attempt to sell their products and no charge on Tuesdayservices by going from booth to booth. Any event attendeewho is observed soliciting business in booths, in the aislesor at other public places used by conference attendees, willbe asked to leave the premises immediately. Additional pen-alties may also apply. Please report suspected suitcasers toshow management immediately.8 Traffic Expo Magazine • expo.atssa.com

Monday, February 116:30 a.m. - 5 p.m. On-Site Registration Open7 - 7:30 a.m. Continental Breakfast (Open to All Registered Attendees and Exhibitors)7:30 - 9 a.m. ATSSA’s Circle of Innovation, Solutions Edition - see page 179:15 - 11:30 a.m. Concurrent Sessions (9:15 - 10:15 a.m. and 10:30 - 11:30 a.m.) - see pages 18-2111:30 a.m. - 5 p.m. Traffic Expo Exhibits Open - Also visit ATSSA’s New Products Rollout event, Booth #148Noon - 4 p.m. Cash Lunch Available12:30 - 12:45 p.m. ATSSA Innovation Awards Recognition Ceremony - see page 1612:45 - 1 p.m. Traffic Control Device (TCD) Challenge for Students Awards Ceremony - see page 171 - 1:30 p.m. ATSSA Traffic Talk: “ATSSA Communities: Collaboration and Communication” - see page 212 - 2:30 p.m. ATSSA Traffic Talk: “2019 State Legislative Update” - see page 213 - 3:30 p.m. ATSSA Traffic Talk: “The Right Road Job Training and Placement Program” - see page 214 - 4:30 p.m. ATSSA Traffic Talk: “Infrastructure on Capitol Hill” - see page 214:30 - 5 p.m. 2019 International Meet and Greet - see page 177 - 9 p.m. Young Industry Professionals Reception - see page 17 Visit Tampa Bay Visitor Center & Gift Shop, 201 N. Franklin Street, Suite 102, Tampa, FloridaTuesday, February 126:45 a.m. - 1 p.m. On-Site Registration Open7 - 7:30 a.m. Continental Breakfast (Open to All Registered Attendees and Exhibitors)7:45 - 10 a.m. Concurrent Sessions (7:45 - 8:45 a.m. and 9 - 10 a.m.) - see pages 22-2510 a.m. - 1 p.m. Traffic Expo Exhibits Open - Also visit ATSSA’s New Products Rollout event, Booth #14811:30 a.m. - 1 p.m. Cash Lunch Available1 - 5 p.m. Exhibitor Move-Outroll-up signs / interstate signs / barricades / sign stands / alpolic® 350 / backplates/ tra c signs / eet graphics / roll goods HEADQUARTERS FOR TRANSPORTATION SAFETY AND FLEET GRAPHICSKorman Signs, Inc. has been manufacturing tra c signs with high quality 3M™ materials over the past 43 years. Our 110,000 square footfacility in Richmond, Virginia, serves as a home base for the manufacture and distribution of a wide range of transportation safety products,including sign stands & roll-up signs. Today we have one of the largest work zone signage, sign stand, tra c sign, tra c signal backplate andtra c control product inventories in the country, serving local, state & federal governments e ectively, as well as the private sector.We look forward to seeing you in 2019 at the ATSSA Tra c Expo Visit us online at www.kormansigns.comin Tampa, FL, visit us at Booth #701!3029 Lincoln Avenue, Richmond, VA 23228 • Ph 800-296-6050 • Fx 804-261-1040 • [email protected] American Traffic Safety Services Association 2019 Annual Convention & Traffic Expo 9

Tom WoodThe Foundation Presidentprovides update on nonprofit ahead ofATSSA’s Annual Convention & Traffic ExpoPrograms continue to support roadway safety andinfrastructure industry professionals and loved onesFor more than three decades, The Foundation, a nonprofit We’re concentrating our efforts but also constantly evaluating that ATSSA is proud to be a sponsor of, has worked new ideas. The focus is to generate the funding and devoteto promote roadway safety through charitable giving our time finding participants to make those three programsand public awareness programs, including the Roadway successful. We feel comfortable and confident that thoseWorker Memorial Scholarship Program, the National Work programs and our fundraising efforts are accomplishing ourZone Memorial program, the Experience Camps Travel mission and truly fulfilling our purpose, which is to promoteScholarships, and the Golf Classic Tournament and Sporting roadway safety through charitable giving and publicClays Event. awareness programs.Continuing these efforts requires a great amount of I will add that finding participants can be a great challengededication from ATSSA staff and association members and and that task requires the support of all our nonprofitfor the past two years Tom Wood of the Sherwin-Williams members along with ATSSA members. Raising awarenessCompany has been at the helm of the nonprofit’s initiatives. about these programs is critical to providing support to ourIn preparation for another year of The Foundation’s roadway workers – who are committed to ensuring ourprograms and events, Wood has provided information on nation’s roadways remain safe for everyone.the nonprofit, its activities, program participants, and howindustry members can raise awareness about the nonprofit. What do recipients of The Foundation educational scholarships tell you?What would you tell new ATSSA memberswho may not be familiar with The Foundation? Our scholarship recipients are truly astounding and gifted young adults. These students never cease to impress meThe Foundation relies heavily on the support and involvement year to year. Their dedication to achieving their goals is veryof ATSSA members as well as the generosity of individuals clear when I speak with them. Of course, they are beyondwithin the industry. Every year, we are proud to honor those appreciative for the opportunity to further their educationwho have died in work zones and provide support for their after high school and for the support of The Foundation andloved ones through our various programs and fundraising ATSSA members. It is wonderful to develop relationshipsefforts. We encourage new members to get involved and join with these dedicated individuals, especially knowing thatus in our efforts that aim to support those within our industry their commitments will take them so far.who have made the ultimate sacrifice. How can ATSSA members help raiseWho determines the direction of awareness of The Foundation in our industry?The Foundation’s many activities? There are many ways in which ATSSA members can helpIt is a group effort. Over the years we’ve experimented with raise awareness of The Foundation programs. At the heartdifferent approaches but the general consensus is that less of raising awareness is communication, which can be doneis more. We’re not that big of a nonprofit, so if we focus through various mediums. It could be as simple as tellingon a few programs, it seems to be to the benefit of all our coworkers or other industry professionals or sharing a postprogram participants. That is why we’ve narrowed our focus on a social media account. The more you get involved, theto the National Work Zone Memorial, the Roadway Worker more you help to shed light on the work The Foundation isMemorial Scholarship Program, and the Experience Camps doing and the more you help us support roadway workersTravel Scholarship program. and advance roadway safety. For more information about The Foundation and ways you can get involved, visit www.atssa.com/TheFoundation.10 Traffic Expo Magazine • expo.atssa.com

Anti-graffiti protection and more. (For the signs,that is)With Avery Dennison, there’s no misdirection.You get more than what you see with the Avery Dennison TrafficJet™Print System. Sure, the anti-graffiti overlay film – which makes graffiticleanable with a simple wipe – is included standard, but so is a15-year warranty on T11500 OmniCube™ prismatic sheeting, a 12-yearwarranty on T6500 High-Intensity prismatic sheeting, and a 10-yearwarranty on custom colors for both. No other printer in the industrycan match that. From the sheets to the streets, at Avery Dennison,there’s no misdirection. To learn more, go to Reflectives.AveryDennison.comVisit us at ATSSA Convention & Traffic Expo, in Tampa, FL at booth #1111, Feb. 8-12, 2019and pick up our brochure abAomuerticaonuTrraiffnicdSuafsettyrSye-rlveicaesdAinssgociwatiaonrr2a01n9tAiennsuaal nCodnvgenrtaiofnfi&tiTrpafrfioc tEexpcotion!11

Foundation Events Presented by:Event schedule subject to change. Presented by:The Foundation’s 28th Annual The Foundation’s 7th AnnualGolf Classic Tournament Sporting Clays EventFriday, February 8, 2019 at 9 a.m. Friday, February 8, 2019 at 9:30 a.m.Saddlebrook Resort Tampa FishHawk Sporting Clays5700 Saddlebrook Way, Wesley Chapel, Florida 13505 Hobson Simmons Road, Lithia, FloridaThe Foundation’s Golf Classic Tournament sells out each The FishHawk Sporting Clays welcomes shooters of allyear. The popular event is successful because of its gener- levels and is a favorite venue of some of the world’s mostous sponsors and participants, who enable The Foundation accomplished shooters. Registration includes 100 sportingto continue its mission of Toward Zero Deaths through char- clay targets, shotgun shells, a luncheon, and an awardsitable giving and public awareness programs. These pro- ceremony. All proceeds from the event benefit The Founda-grams include the Roadway Worker Memorial Scholarship, tion’s many activities and programs.the National Work Zone Memorial and Experience CampsTravel Scholarship. The golf tournament is a great opportu- Registration fee is $275 per person before Jan. 1, 2019,nity to spend time with friends on the links and offers excep- $300 per person after Jan. 1.tional networking opportunities.Registration fee is $295 per golfer, which includes greenfees, golf cart, gift, breakfast, luncheon, and awards cer-emony. Clubs are available for rent at $75 per set. Clubsmust be reserved prior by Jan. 4, 2019.Golf Tournament Schedule: Sporting Clays Schedule:8 a.m. Registration opens 8:30 a.m. Registration opens8:45 a.m. Proceed to golf carts 9 a.m. Safety briefing9 a.m. Shotgun start 9:30 a.m. Event begins2:30 p.m. Luncheon and awards ceremony 2:30 p.m. Luncheon and awards ceremony (approx.) (approx.)All sponsorship payments, company logos and partici-pant information must be received by Jan. 4, 2019. Spon-sorship registrations must be completed by Jan. 4 to beincluded in all recognition. Email logos to FoundationManager Lori Diaz at [email protected] more information about these events,visit www.atssa.com/TheFoundation12 Traffic Expo Magazine • expo.atssa.com

Sponsorship opportunities available National Work Zone MemorialThe Foundation offers many sponsorship opportunities to Sunday through Tuesday, February 10-12support the annual Golf Classic Tournament and Sporting Visit the Memorial in the Exhibit HallClays Event and charitable programs. Sponsors receive Booth #1024corporate recognition during the events at ATSSA’s 49thAnnual Convention & Traffic Expo. The Foundation’s National Work Zone Memorial honors roadway workers, motorists, passengers, pedestrians, po-Many golf tournament sponsorships include at least one lice officers and first responders who were killed in workfree golf admission and range from $400 to $10,000. zone accidents. Inscribed with more than 1,400 names, the Memorial travels throughout the nation each year to raiseSporting clays sponsorships range from $500 to $7,500. public awareness of the need to respect roadway workers and the dangers that exist behind the orange barrels andAct now to: cones. • Get the best sponsorship choices • Promote roadway safety The names submitted for 2018 will be honored during the • Showcase your company to thousands of attendees Opening General Session. Visit booth #1024 to find out more about The Foundation’s programs and meet FoundationTo learn more about The Foundation’s various sponsorship board members and staff.opportunities, visit www.atssa.com/TheFoundation.Volunteers neededThe Foundation seeks volunteers during the Golf ClassicTournament and the Sporting Clays events to succeed inmaking them memorable for all participants. From register-ing and setting up for the awards ceremony to helping withprize drawings and keeping scores, volunteer openings areavailable.For more information about The Foundation’s events, spon-sorships, and on-site volunteer work, contact FoundationManager Lori Diaz at [email protected] or 540-376-3882. Attendees of the 2018 Traffic Expo in San Antonio, Texas visit the National Work Zone Memorial in the exhibit hall. American Traffic Safety Services Association 2019 Annual Convention & Traffic Expo 13

GUARDIAN 5 (G5) MASH TL-5 Longitudinal Barrier Strong. Flexible. Safe. There’s a safer and more economical alternative to concrete barriers: The all-steel Guardian 5 (G5) MASH TL-5 longitudinal barrier. It is the only MASH steel barrier in the market capable of redirecting a fully loaded 80,000-pound vehicle. Where can the G5 make the most impact? In areas with high truck volumes, heavy congestion, narrow medians and the protection of bridge piers.14 Traffic Expo Magazine • expo.atssa.com

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Special Events Grand Opening - ATSSA’s Traffic Expo Show FloorATSSA’s 49th Annual Convention & Traffic Expo is ideal for making new contacts, networking, and meeting Sunday, February 10, Noonroadway safety professionals who are crucial to your future.ATSSA offers numerous opportunities to meet with industry ATSSA’s Traffic Expo features more than 150 exhibitingleaders, business professionals, and peers. companies in more than 200,000 square-feet of exhibit space, showcasing the latest products and services forAll events take place at the Tampa Convention Center the industry. A wide variety of cutting edge traffic safetyunless otherwise noted. Event schedule subject to change. solutions and state-of-the-art roadway safety vehicles andVisit expo.atssa.com/schedule.html or use the mobile app heavy equipment will be on display on the show floor, sofor updates. don’t miss the grand opening.Chairman’s Reception ATSSA PavilionSaturday, February 9, 6 - 7:30 p.m. Sunday through Tuesday, February 10-12Tampa Marriott Waterside, 700 S. Florida Avenue Booth #1025(Headquarters Hotel) Visit the ATSSA Pavilion to meet ATSSA staff and learn moreThe Chairman’s Reception marks the first official networking about ATSSA’s superior training, membership, governmentevent of ATSSA’s Convention & Traffic Expo. Meet industry relations activities, industry initiatives, and the many benefitscolleagues and new acquaintances at this annual favorite. and ways the association serves its members.(Ticket Required) ATSSA’s New Products RolloutOpening General Session and Breakfast Sunday through Tuesday, February 10-12Sunday, February 10, 9 - 11:30 a.m. Visit Booth #148 in the exhibit hall during show hoursThis dynamic session includes the latest industry news, Sunday, February 10, 1 - 5:30 p.m.ATSSA updates and the announcements of the 2018 ATSSA Exhibitor presentations take place at Booth #148national and Industry Achievement awards recipients. Exhibitors who introduced new products after February 1,The event includes: 2018 are encouraged to apply for ATSSA’s New Products • ATSSA update from Chair Juan Arvizu Rollout event, the ATSSA Innovation Awards, and the • Industry guest speakers, including: New Products Listing. These innovative opportunities are • Sterling Hawkins, Center for Advancing Retail & designed to help gain the maximum exposure for new Technology (CART) as Host/Moderator products from exhibitors. ATSSA’s New Products Rollout • Jennifer Carter, HERE Technologies event is limited to 15 applicants. For more information and • John Corbin, Federal Highway Administration an application, visit expo.atssa.com/nproinnovation.html. (FHWA) • Amy Ford, Colorado Department of Entry Fee: Free to ATSSA members; $500 non-members Transportation (CDOT) Deadline to apply: December 10 • Sarah Sladek, XYZ University • ATSSA Industry Achievement Award ATSSA Innovation Awards, Announcement, • ATSSA National Safety Award and Recognition Ceremony • ATSSA National Media Award • The Foundation and its programs Sunday, February 10, 1 - 5:30 p.m. • Leadership Committee Report Judges visit New Products Rollout area, Booth #14816 Traffic Expo Magazine • expo.atssa.com Monday, February 11 Innovation Winners announced: during ATSSA’s Circle of Innovation, Solutions Edition, 7:30 - 9 a.m. Ceremony: ATSSA Pavilion #1025, 12:30 - 12:45 p.m. ATSSA Innovation Awards recognize the top three innova- tive products at Traffic Expo selected by a group of public transportation officials. The judges will be present in the New Products Rollout area (1 - 5:30 p.m.) on Sunday, February 10 to personally evaluate and examine the new product or service, introduced to the industry since Febru- ary 1, 2018. Winners receive a trophy and feature stories in ATSSA publications, as well as press releases to hometown newspapers.

New Member and First-Time Attendee Join nearly 3,500Welcome Event attendees at special eventsSunday, February 10, 2 - 3 p.m.in the ATSSA Pavilion #1025If you’re new to ATSSA as a member or a first-time attendee,this is the ideal opportunity to meet other newbies and learnhow to make the most of ATSSA in daily business operationsand to get the most out of convention and expo. ATSSA’sboard of directors and staff will be there to welcome you.Attendees at this event will also have a chance to win a $50Amazon gift card. (By invitation only.)Public Agency Officials ReceptionSunday, February 10, 6 - 7 p.m.Barrymore Hotel, 111 W. Fortune StreetRecipients of the 2019 Public Agency Scholarships are Traffic Control Device (TCD) Challenge forinvited to attend this reception to increase their networking Students Awards Ceremonyand scholarship benefits. Light hors d’oeuvres and drinkswill be served. (By invitation only.) Monday, February 11 ATSSA Pavilion #1025, 12:45 - 1 p.m. When you see this stamp, you will know that the topic being discussed The TCD Challenge is open to individual high school, junior originated during ATSSA’s Circle of college, college, or university students or teams of students Innovation event held annually during with an interest in transportation and an understanding of ATSSA’s Convention & Traffic Expo. traffic control devices. The theme for the 2019 TCD Chal- lenge, derived from the 2018 ATSSA’s Circle of InnovationATSSA’s Circle of Innovation, as a priority among public agency officials, is:Solutions Edition “Traffic Control Device Innovations to Improve Pedestrian and Bicycle Safety at SignalizedMonday, February 11, 7:30 - 9 a.m. Intersections.”This exciting, fast-paced event provides state department Please join us in celebrating this year’s top three teams atof transportation roadway and safety engineers a unique ATSSA’s 2019 Convention & Expo!opportunity to present their successful solutions case studiesto ATSSA manufacturers and installers, who will be present in 2019 International Meet and Greeta vibrant, theater-style setting. More than 200 transportationofficials from across the country use this unique forum to Monday, February 11, 4:30 - 5 p.m.show successes in the field in areas, such as mitigating in the ATSSA Pavilion #1025pedestrian fatalities, roadway departures, motorcycle safety,wrong way driving, clear delineation of bike lanes, successful ATSSA invites all international attendees to join us for adeployment of ITS work zones, and successful research with networking meet and greet in the ATSSA Pavilion. ATSSACAV work zones and more. staff will also on hand to answer any questions you may have. International attendees at this event will also have a chancePresentations may only be given by public officials, but man- to win a $50 Amazon gift card.ufacturer and supplier exhibitors are encouraged to work withtheir DOTs to highlight a successful deployment. There will be Young Industry Professionals Receptiona maximum of two (2) presentations per topic, and they willbe granted on first-come, first-serve basis. A call for solutions Monday, February 11, 7 - 9 p.m.went out for this 2019 event and closes December 10. Visit Tampa Bay Visitor Center & Gift Shop 201 N. Franklin Street, Suite 102Public officials who attend ATSSA’s 49th Annual Convention& Traffic Expo on ATSSA-paid scholarships must attend this ATSSA is hosting this Young Industry Professionals Receptionevent. Public agency representatives receive priority seating. to provide an opportunity to meet other young professionals inRemaining seats are by invitation in advance, and one the industry. Come hang out and listen to/sing some karaoke.admission ticket is allowed for each exhibiting company. It is sure to be a night of fun and networking.(By invitation only, ticket required.)American Traffic Safety Services Association 2019 Annual Convention & Traffic Expo 17

An Inspiring EducationalExperience AwaitsATSSA’s education session offerings at the Annual Con- vention & Traffic Expo are creatively developed through Installation Training Procedures andresearch and member surveys to provide the most beneficialand timely information available in the industry. ATSSA’s pri- Challengesmary goal is to bring the highest possible member value to In order for roadside safety hardware to performparticipants, while improving their day-to-day business and as it was designed, and crash tested, it must beprofessional operations. Attendees receive 1.4 Continuing properly installed, maintained, and repaired. It is imperativeEducation Units (CEUs) for attending the conference’s vast that contractors understand the proper assembly of thearray of education sessions. products they are installing. There has been a heightened sense of awareness in the industry over the last few years,All sessions take place at the Tampa Convention Center un- having received considerable negative attention from theless otherwise noted. Schedule subject to change. To find media. The industry must react—the time to lead is now!the most up-to-date information, dates, and times, please Training exists, but procedures and programs need to bevisit expo.atssa.com/education.html. developed and implemented to initiate the changes that must occur. Join us to hear what it takes to get the job done right and help us to be part of the solution.Monday, February 11, 2019 Speakers:9:15 - 10:15 a.m. • John Durkos, VP Technical Support & Marketing, Road Systems, Inc.Are You in Imminent Danger? Navigating OSHA’s • Peter Granillo, President and CEO, Brown and WhiteExpectations Inc.OSHA has standards for accident prevention signs and • Derwood C. Sheppard, Jr., M.Eng., P.E., Standard Planstags, as well as signaling and barricades that are specific Publication Engineer, Roadway Design Office, FDOTto roadwork, yet the road construction worker is exposed toso many other hazards on a daily basis. Falls, silica expo- Pavement Marking Condition in the Era ofsure, electrical, struck-by, and caught between are the com- Automated Driving Systemsmon hazards found in highway, road, street, bridge, tunnel, Transportation agencies are encouraged toand utility work. This session will review OSHA’s safety and maintain a good state of infrastructure thathealth expectations of the contractor, based on previous in- supports automated driving systems deployment. Pavementspections and incident investigations. marking condition is one aspect that may need great emphasis to support machine vision systems. If you haveSpeaker: Joan M. Spencer, MPH, CIH, Compliance ever wondered about how pavement marking condition willAssistance Specialist, OSHA play a role in the era of automated driving systems, then come hear perspectives from three leading states trying toHarassment in the #MeToo Era: What Employers Need meet the challenges associated with balancing the coststo Know and benefits of improved marking maintenance to assistWorkplace harassment is not new, but, thanks to Harvey automated driving systems in the future.Weinstein, Matt Lauer, Les Moonves, and many others andthe viral social media movement they spawned, it is front and Speakers:center in the country’s attention. So, in this new era, what are • Harry Campbell, P.E., PTOE, ITE Fellow, Trafficemployers to do? During this session, we will explore what Control Devices Engineering Manager, VDOTis unlawful harassment, the difference between unlawful ha- • Greg Driskell, President, Professional Pavementrassment and workplace bullying, new ways that employees Products, Inc.engage in improper behavior, and steps employers can take • Kevin Lacey, State Traffic Engineer, NCDOTto address harassment in the workplace. • Timothy Ruelke, P.E., Director of Office Materials, FDOTSpeaker: Randy C Sparks Jr., Counsel, Kaufman &Canoles, P.C. Talent Generation (Part One) Welcome to the Talent Economy—a 21st century economy characterized by unprecedented innovation, connectivity, dis- ruption, and opportunity. Unfortunately, the positive attributes of this economy have been largely overshadowed thus far. With job satisfaction declining across three decades, employee turn- over costing organizations billions, profitability shrinking, and18 Traffic Expo Magazine • expo.atssa.com

millions of Boomers retiring, the impetus to close the widening Traffic Talksgap between talent-development practices and business im- ATSSA will continue to hold Traffic Talks at the ATSSApact has never been greater. For too long, we’ve just assumedthere is no other way. But Sarah Sladek proves there is another Pavilion #1025. These popular 30-minute sessions areway. Drawing from documented workforce and talent-devel- designed to provide attendees with a quick burst of infor-opment research, as well as her own ongoing study of gen- mation on the trade show floor. To find the most up-to-dateerational impacts, this workshop cites numerous examples of information, dates, and times, visit expo.atssa.com.organizations that have been capable of engaging employeesin this era of disruption—what they did, why it worked, and how Sunday, February 10, 2019it’s made a difference to the organizations’ outlook and bottomline. Sladek proves that it’s possible to create an organization 1 - 1:30 p.m.: Young Industry Professionals Engaged!designed to engage talent, and she will provide workshop at- As part of ATSSA’s 2018 strategic plan, the Young Industrytendees with the guidance to do it. Professionals (YIP) community was formed. The mission of the YIP community is to increase engagement through fourSpeaker: Sarah L. Sladek, CEO, XYZ University pillars: Advocacy, Volunteering, Professional Development, Mentoring and Networking. This traffic talk will provide anTemporary Traffic Control Lightning Round overview of the YIP community and its outreach goals forWant to learn about various temporary traffic control safety 2019. The speakers for this traffic talk will be ATSSA staffand traffic topics in a short amount of time? Well, this and members of the Young Industry Professionals task force.session is for you! Come hear about National Work ZoneAwareness Week efforts, steel barrier, autonomous truck- Speakers:mounted attenuator trucks, automated flagger assistance • Courtney Neal, Associate Director of Memberdevices on a mobile chassis, driveway assistance devices, Recruitment & Retention, ATSSAand work zone presence lighting. • Gail Remy, Associate Director of Member Engagement, ATSSASpeakers: • Jim Danila, P.E., PTOE, Assistant State Traffic Engineer, 2 - 2:30 p.m.: Work Zone Safety Training Grant MassDOT This annual, information-packed traffic talk aims to show the • Melisa Finley, P.E., Research Engineer, Texas A&M importance of training to improve work zone safety and min- Transportation Institute (Moderator) imize liability. Join us for a review of training requirements, • Ken Johnson, State Work Zone, Pavement Marking, state differences, and how various state DOTs address and Traffic Devices Engineer, MnDOT work zone safety as well as their challenges. • Steve Kite, P.E., State Work Zone Traffic Control Engineer, NCDOT Speaker: Juan Morales, P.E., President, J. M. Morales & • David Krahulec, President, Horizon Signal Technologies Associates • Mitzi Osterhout, J.D., CAE, SMC, COO & CFO, ATSSA • Tyler Weldon P.E., State Maintenance Engineer, 3 - 3:30 p.m.: Making the Most of Your Membership CDOT Want to learn all about ATSSA membership benefits? Look no further! Come hear a rundown of all the benefits ATSSA’sThe Crossroad of Worker Safety and 3rd Party Liability members enjoy, including our four main categories for a sol-Back by popular demand! Insurance carriers who specialize id return on investment.in the transportation and infrastructure construction space toooften see the devastating results of accidents and injuries to Speaker: Rita Rose, Director of Member Engagement,the construction workforce and the travelling public. One of the ATSSAmost catastrophic, and sadly, one of the most frequent typesof incidents involves vehicle intrusions into the temporary 4 - 4:30 p.m.: Traffic Control Device Challengework zone. These incidents result in serious disabling or Calling all innovators! This traffic talk highlights the topfatal injuries to construction workers as well as members of competitors who have emerged from the nationwide Traf-the traveling public. The potential liability a contractor faces fic Control Device (TCD) Challenge! The TCD Challenge iswhen these incidents occur can be financially devastating. geared toward high school, college, and university studentsBest practices can be implemented to solve both. with an interest in transportation and an understanding of traffic control devices. The challenge was created in part-Speaker: Greg Stefan, CSP, ARM, ALCM, VP of Risk nership between the joint Transportation Research BoardControl, Arch Insurance and ATSSA with a goal of promoting innovation to stimulate ideas regarding traffic control devices with a goal to improve safety on the nation’s roadways. Be sure to check out our future safety leaders! Speakers: Winners to be announced on-siteAmerican Traffic Safety Services Association 2019 Annual Convention & Traffic Expo 19

Monday, February 11, 2019 (continued) Highway Asset Management and Big Data9:15 - 10:15 a.m. (continued) Review how big data sets are analyzed using skid resistance, texture and alignment data, road and surface profiles, as Traffic Signals Open Forum well as crash data to predict where maintenance is required. ATSSA is the roadway safety industry’s voice in Discover how an integrated pavement management system, educating elected and regulatory policymakers. aligned with a skid policy and web scheme prediction tools, Here’s your opportunity to weigh in on whether can play a major part in reducing fatal and serious injuryor not ATSSA should expand that voice to include the traffic crashes, as well as monitor the performance of materialssignal industry. The legislative and regulatory issues resulting and predict future maintenance requirements and costs upfrom automated vehicle technologies increasingly requires to 40 years into the future.a systems approach (signs, markings, and signals). Thisopen forum provides attendees the opportunity to evaluate Speakers:whether a traffic signals business unit would benefit signal • Edgar David de Leon Izeppi, Ph.D., Researchmanufacturers and installers, as well as current ATSSA Scientist, VTTImembers. • Graeme Paterson, BSc., C.Eng., M.I.C.E., Account Manager, W.D.M. LimitedModerators: • Donna Clark, PMP, VP of Member Services, ATSSA Preparing Infrastructure for Automation • Robert Dingess, President, Mercer Strategic Alliance, Inc. Levels 1-3 To be prepared for automation levels 1-3, there are10:30 - 11:30 a.m. several emerging infrastructure needs related to roadmarkings,workzones,andsignalsthatmustbeconsidered.Advantages of Digital Printing for Traffic Signs Come hear a informative discussion on the recent NCHRPCalling all traffic sign manufacturers and government 20-102(6) study on road markings and machine vision, real-agency employees! The digital printing of traffic signs is time/real-presence work zone-related information systems,gaining tremendous momentum in the industry. Learn why and how traffic signals are expected to evolve in thethis technology is taking off, and the benefits and limitations transformation of the transportation system.of digital printing in this information-packed session. Speakers:Speaker: Scott Seeley, Manager for Traffic Products, • Paul Carlson, PhD, Chief Technology Officer, Ennis-FlintORAFOL Americas Inc. • Ross Sheckler, President, iCONE • Bill Sowell, VP of Business Development, ElberleBe Proactive! Perform a Job Hazard Analysis Today Design Inc.Performing a job hazard analysis (JHA) has numerousbenefits. By identifying and mitigating risks, you can take Saving Lives with Technology – Rural Intersectionyour company’s safety program to the next level, while Conflict Warning Systemscreating a sense of ownership among employees. Learn A third of fatal crashes occur at intersections primarily dueabout JHAs, when one should be performed, and how it to drivers not recognizing an acceptable gap, which resultscan improve safety performance while also resulting in cost in a right-angle crash. Intersection conflict warning systemssavings. (ICWS) can be used to reduce these types of crashes. Hear about an actual deployment of a low-cost, next-generationSpeakers: prototype ICWS. Identify how to proactively identify at-risk • Ana Guzman, MSES, EHS Consultant, Ana Guzman intersections, expected safety benefits of ICWS, how to use EHS Consulting available information to identify the type of design that best • Jeremiah Madden, H&S Regulatory Compliance fits a local need, and long-term maintenance considerations. Manager, Kroger Manufacturing Speakers: • Jon Jackels, P.E., PTOE, Senior Associate, SRF Consulting Group, Inc. • Victor Lund, P.E., Traffic Engineer, St. Louis County20 Traffic Expo Magazine • expo.atssa.com

Traffic Talks (continued) State Processes for Determining MASH Monday, February 11, 2019 Compliance In lieu of FHWA providing eligibility letters and 1 - 1:30 p.m.: ATSSA Communities: Collaboration and guidance for roadside hardware, states are Communicationbeing tasked to develop processes for determining MASH If you are you interested in networking and having an opencompliance and crash worthiness. Hear how different states dialogue with like-minded roadway safety professionals,are approaching this matter and gain a better understanding then this traffic talk is for you! Hear about the benefits ofthe obstacles that may lie in the future for both states and joining the ATSSA communities—a networking tool forthe industry. specific interest groups, designed for members only.Speakers: Speaker: Rita Rose, Director of Member Engagement, • Michael Elle, P.E., Design Standards Engineer, Office ATSSA of Project Management and Technical Support, MnDOT 2 - 2:30 p.m.: 2019 State Legislative Update • Ali R. Hangul, M.S., P.E., CE Manager, TDOT Hear an update on the ATSSA state government relations • Filiberto Sotelo, Safety Evaluation Engineer, Bureau of program and bills that pertain to ATSSA members trending Safety Programs and Engineering, IDOT (Moderator) across multiple states.Talent Generation (Part Two) Speaker: Ashley Wieland, Director of State GovernmentWelcome to the Talent Economy—a 21st century economy Relations, ATSSAcharacterized by unprecedented innovation, connectivity, dis-ruption, and opportunity. Unfortunately, the positive attributes of 3 - 3:30 p.m.: The Right Road Job Training andthis economy have been largely overshadowed thus far. With Placement Programjob satisfaction declining across three decades, employee turn- The United States has an estimated 1.5 million men andover costing organizations billions, profitability shrinking, and women in state and federal prisons. Another 11 million cyclemillions of Boomers retiring, the impetus to close the widening through local jails across the country every year, and roughlygap between talent-development practices and business im- 600,000 are released. Many of them are seeking a secondpact has never been greater. For too long, we’ve just assumed chance in their communities as honest, hard-working citizens.there is no other way. But Sarah Sladek proves there is another The Right Road Job Training and Placement Program givesway. Drawing from documented workforce and talent-devel- returning citizens that sought-after second chance to becomeopment research, as well as her own ongoing study of gen- productive, contributing members of our society. Join userational impacts, this workshop cites numerous examples of to learn more about how returning citizens are making ourorganizations that have been capable of engaging employees roadways safer.in this era of disruption—what they did, why it worked, and howit’s made a difference to the organizations’ outlook and bottom Speakers:line. Sladek proves that it’s possible to create an organization • James Baron, Director of Communications, FailSafe-ERAdesigned to engage talent, and she will provide workshop at- • Juanita Shanks, President and CEO, FailSafe-ERAtendees with the guidance to do it. 4 - 4:30 p.m.: Infrastructure on Capitol HillSpeaker: Sarah L. Sladek, CEO, XYZ University Come join this traffic talk to learn how the new Congress, that was newly elected in November 2018, is positioned on legislation that will impact the infrastructure and roadway safety industries. Speaker: Nathan Smith, VP of Government Relations, ATSSAAmerican Traffic Safety Services Association 2019 Annual Convention & Traffic Expo 21

Tuesday, February 12, 2019 7:45 - 8:45 a.m. Assessing Your Human Resources Needs It can be hard to determine when it’s time to bring the hu- man resources (HR) function in-house or whether a consul- tant meets your business needs. This session is designed to educate you on the areas of the HR function, analyze benchmarked data, and provide tools to assess the HR needs of your business. Speaker: Karen Lamelle, MBA, SPHR, SHRM-SCP, Oblon, McClelland, Maier & Neustadt, LLPMonday, February 11, 2019 (continued) Contract Negotiation Strategies10:30 - 11:30 a.m. (continued) Successful contract negotiation means that both sides look for positives that benefit both parties in every area whileTemporary Traffic Control and Planning for Long-term achieving a fair and equitable deal. Come to this sessionTraffic Incident Management to learn the top strategies in negotiating your business con-Long-term traffic incident management generally requires tracts and how to seal the deal.a significant investment in time and resources when emer-gencies occur. Given that incidents occur at random loca- Speaker: Thomas Coulter, Esq., Attorney At Law, O’Hagantions, it can be difficult to know what is needed to manage Meyer Attorneys and Advisorstraffic, where it will come from on short notice, and how tostaff, be ready to take action, and keep people safe, while at Electronic Logging Devices and Mobile Work Zonesthe same time working quickly to restore traffic to normalcy Updatefor drivers. This session provides an overview of WSDOT’s The transition to Electronic Logging Devices resultedapproach to the problem and how it works with partners to in confusion regarding how mobile work zones would beovercome these issues. Best practices and relevant exam- treated by the Federal Motor Carrier Safety Administrationples will be provided to demonstrate the value of good work- (FMCSA). This session will provide overview of ATSSA’sing relationships. effort to secure an interpretation from FMCSA and the ruling’s impact on pavement marking striping contractorSpeakers: companies. • Rich Bunker, Master Instructor, ATSSA • Steve Haapala, State Work Zone Engineer, WSDOT Speakers: (Moderator) • Douglas Dolinar, President, Guidemark Inc. • Tony Leingang, Freeway Operations Manager, WSDOT • Virgil Muscha, Manager, Sheyenne • Roger Wentz, CAE, President and CEO, ATSSATraffic Signals Open Forum Continued (Moderator)ATSSA is the roadway safety industry’s voice in educatingelected and regulatory policymakers. Here’s your opportu- Enforcement of Specifications Open Forumnity to weigh in on whether or not ATSSA should expand Join us for an open discussion meant to engagethat voice to include the traffic signal industry. The legisla- both the roadway safety industry as well astive and regulatory issues resulting from automated vehi- state DOTs, with an emphasis on a consistentcle technologies increasingly requires a systems approach level of safety and enforcement for all. After discussing(signs, markings, and signals). This open forum provides challenges, attendees will move toward identifying potentialattendees the opportunity to evaluate whether a traffic sig- solutions in this deep-diving open forum.nals business unit would benefit signal manufacturers andinstallers, as well as current ATSSA members. Moderators: • Donna Clark, PMP, VP of Member Services, ATSSA • Eric Perry, P.E., Senior Technical Advisor, ATSSAModerators: • Donna Clark, PMP, VP of Member Services, ATSSA • Robert Dingess, President, Mercer Strategic Alliance, Inc.22 Traffic Expo Magazine • expo.atssa.com

Optimizing Pavement Markings for Human to go to get information on MASH compliant roadside safe- and Machine Drivers ty devices, summarize ongoing and planned activities, and The lane departure warning and lane keep discuss remaining challenges moving forward. assist systems utilize forward-facing opticalcameras within the vehicle. Generally, if a human can’t see a Speakers:marking, it’s a reasonable assumption that an optical camera • Chiara Silvestri Dobrovolny, Ph.D, Associatealso can’t see it—but this isn’t always the case. Explore the Research Scientist, Texas A&M Transportationcharacteristics of pavement markings and cameras that Instituteimprove the detection. Discuss differences in how pavement • Derwood C. Sheppard, Jr., M.Eng., P.E., Standardmarkings are perceived by the sensor (human or machine), Plans Publication Engineer, Roadway Design Office,and how humans apply experiential situational awareness FDOTand context to an environment to help decipher the positionof lane markings. Come hear perspectives on how future The Future of Safety Management and Data-Driveninfrastructure solutions will need to meet the needs of a full Resultsrange of drivers and technologies. With the establishment of safety performance measures, state transportation agencies are focusing more on da-Speaker: Thomas Hedblom, 3M Division Scientist, 3M ta-driven results. Methods to advance safety analysis relat-Transportation Safety Division ed to systemic safety, pedestrians and bicycles, and con- sideration of how human factors relate to roadway featuresProgress Toward MASH Implementation and improvements such as signing and pavement markingsA joint agreement executed by AASHTO and FHWA estab- will be covered in the 2nd Edition of the AASHTO Highwaylished implementation requirements for MASH-compliant Safety Manual, which is under development. Crash modi-roadside safety devices. The intent is to usher in the next fication factors become even more important as we imple-generation of roadside safety hardware as a part of ongo- ment various safety treatments. Find out how these updatesing efforts to address the roadway departure problem. The will advance safety in the transportation industry for yearsMASH implementation dates vary by category of roadside to come.safety devices. Some of these dates have passed, somehave been modified, and others are still upcoming. Addi- Speakers:tionally, state DOTs have been required to assume a larger • John Milton, Ph.D, P.E., Director of Transportationrole in assessing MASH compliance as the FHWA eligibility Safety and Systems Analysis, WSDOTprocess continues to evolve. This session will provide an • Stephen Read, HSIP Program Manager, VDOTupdate on MASH implementation progress, highlight where • Priscilla Tobias, P.E., Manager, Illinois Operations, ARORA and ASSOCIATES (Moderator) Thank youWe thank our current sponsors for supporting the American Traffic Safety Services Association and the Annual Convention & Traffic Expo. To learn about current sponsorship opportunities,contact Bill Dallas at 540-376-3864 or [email protected] Traffic Safety Services Association 2019 Annual Convention & Traffic Expo 23

Tuesday, February 12, 2019 (continued) Effectiveness of Colored Dynamic Envelopes at Rail7:45 - 8:45 a.m. (continued) Crossings Session will discuss the issues with vehicle safety at railroad Traffic Control Device Innovations to grade crossings. A description of the Dynamic Envelope Improve Pedestrian and Bicycle Safety at and the potential use of colored pavements to increase Signalized Intersections driver awareness. Proposed research to evaluate changes Come join us for a session that will highlight in driver reaction compared to the same locations usingATSSA’s new case study book on Traffic Control Device In- standard markings as required by the MUTCD. Long servicenovations to Improve Pedestrian and Bicycle Safety at Sig- life and color retention assure continued visual recognitionnalized Intersections. Discussion will focus on the findings and the use of durable materials for use on concrete orfrom successful implementation from the perspectives of asphalt pavements are an integral component to increasingboth the author and the practitioners. The information gath- safety and reducing vehicle and rail car conflicts.ered will provide a framework for others to use while plan-ning temporary traffic control for their intersection trouble Speakers:spots. • William Shrewsberry, P.E., Highway/Rail Safety Engineer, LaDOTDSpeaker: Jeff Trombly, Principle, Jeffrey Trombly and • Michael Stenko, FACI, CEO, Transpo Industries, Inc.Associates Enforcement of Specifications Open ForumUsing Technology to Locate Active Lane Closures ContinuedAlthough state agencies have information on scheduled Join us for an open discussion meant to engagelane closures for coordination and advance notification both the roadway safety industry as well as statepurposes, knowing where active lane closures are currently DOTs, with an emphasis on a consistent level of safety andin effect is quite challenging. Documenting when and where enforcement for all. After discussing challenges, attendeesactual lane closures occur allows agencies to provide will move toward identifying potential solutions in this deep-accurate, real-time information to road users. This data can diving session.also be used to better quantify exposure, assess work zoneperformance measures, and monitor contract requirements. Moderators:Hear how several agencies are using various technologies • Donna Clark, PMP, VP of Member Services, ATSSAto locate and monitor the status of their active lane closures. • Eric Perry, P.E., Senior Technical Advisor, ATSSASpeakers: Industry Roundtable on Automation and Infrastructure • Neal Hawkins, Associate Director of The Institute for This session will host leaders from automation and infrastruc- Transportation, Iowa State University ture groups from across the country. These groups include • John Penuelas, P.E., Director of Engineering- Streets the FHWA Automation Dialogue, the CAT Coalition (formerly & Highways, RTC of Southern Nevada the V2I Deployment Coalition), and the National Committee on Uniform Traffic Control Devices (NCUTCD). Each leader9 - 10 a.m. will provide an overview of their respective group, followed by questions from the moderator and audience. Be sure to bringBest Practices in Evaluating Pavement Marking your talking points to this session!DurabilityReview best practices in evaluating the durability of pavement Speakers:markings and identify common mistakes and how to avoid • Paul Carlson, Chief Technology Officer, Roadthem. If you are running your own field trial, or if you are Infrastructure Inc.interested in leveraging data generated from another state • John Corbin, Connected Automated Vehicle Programor testing agency (such as NTPEP), this session is for you! Manager, FHWA Office of Operations • King Gee, Director of Engineering and TechnicalSpeakers: Services, AASHTO • Eric Greyson, PhD., Senior Research Scientist, Dow Chemical • Bradley Henry, Technical Services Representative, Potters Industries24 Traffic Expo Magazine • expo.atssa.com

In-Service Performance Evaluation of Roadside Safety V2X Innovations in Smart Work ZoneDevices—Why, When, and How? Safety and OperationsThe Manual for Assessing Safety Hardware (MASH) rec- Effectively communicating the location andognizes that in-service performance evaluation (ISPE) is activity within a work zone challenges evenan important step in the assessment of the impact perfor- the best traffic control companies. What does the futuremance of roadside safety devices. It provides user agencies hold for these companies in an increasingly connected anda means of evaluating the overall impact performance of a automated driving era? Join us for an update on USDOT,device subject to a broad range of crashes, maintenance State agency and private sector efforts to improve thepractices, and environmental and site conditions. Learn cloud-based communication of real-time work zone datawhy ISPEs are important, when they should be conducted, for human drivers, freight companies, and tomorrow’sand how they should be performed. automated vehicles.Speaker: Christine Carrigan, P.E., PhD., VP and Partner, Speakers:Roadsafe LLC • Robert Dingess, President, Mercer Strategic Alliance, Inc. • Adam Fried, Global Partnerships, WAZESaving Lives Using GPS Technology for the Roadway • Ariel Gold, Data Program Manager ITS, USDOTMarking Industry • David Rush, Work Zone Safety Program Manager,Every year, roadway workers are killed or seriously injured VDOTduring layout on newly repaved roadway surfaces. The • Ross Sheckler, President, iCONE (Moderator)widely accepted industry standard for performing layout ismanually intensive and often exposes workers to the dan- Work Zones in the National Digital Infrastructuregers of moving vehicles. Find out how work place hazards Join us for an open discussion meant to engage both thecan be reduced and possibly eliminated with the application road safety industry as well as state DOTs. There will be anof a high-accuracy Global Positioning System (GPS) and emphasis on a consistent level of safety and enforcementassociated technologies for recording and reproducing the for all. After discussing issues, attendees will move towardroadway marking. identifying potential solutions in this deep-diving session.Speakers: Speakers: • William Haller, MSEE, BSEE, BSPhysics, VP of • Ben Jeffrey, CMO, Road-Tech Safety Services, Inc. Engineering, Limntech Scientific Inc. (Moderator) • Don Speedy, Sales & Business Development • Todd Peterson, Transportation Specialist - Work Zone Manager, Trimble Integrated Technologies Management Team, FHWA • Jerry Ullman, Ph.D., P.E., TTI Senior Research Temporary Traffic Control Methods to Engineer and Regents Fellow, Texas A&M Improve Safety at Special Events – Case Transportation Institute Study Review This session will highlight ATSSA’s new casestudy book on Temporary Traffic Control Methods to Im-prove Safety at Special Events and share findings on spe-cial events from around the country where traffic safetystrategies were successfully implemented. The informationgathered will provide a framework for others to use whileplanning temporary traffic control for their special events.Speaker: Jing (Peter) Jin, Ph.D., Assistant Professor,Rutgers UniversityAmerican Traffic Safety Services Association 2019 Annual Convention & Traffic Expo 25

Area AttractionsATSSA’s Annual Convention & Traffic Expo returns to TampaPlans are underway for ATSSA’s 49th Annual Convention & Traffic Expo, which will be held in Tampa, Florida, from February 8-12, 2019 at the city’s convention center. The area’s location will allow for warmer weather with temperaturesaveraging in the lower 70s—the ideal setting for exploring the city after exhibit hours and convention meetings and eventshave ended for the day. Tampa is a unique city offering many attractions. Convention attendees will be at the center of theaction, as the Tampa Convention Center is located in the heart of downtown, where a high number of attractions are located.From museums, restaurants by the water, and outdoor activities, there is something for everyone.General Attractions Fly like a falcon at Busch Gardens® Seminole Heights. You can try cock- Tampa Bay. Dive with sharks or play tails at Florida Cane Distillery where outside in the 2-acre water zone at the signature vodka comes from Flor- The Florida Aquarium. Come face to ida-grown sugar cane. Or mingle with face with manatees at Tampa’s Low- the locals in the intimate confines of ry Park Zoo, named the best zoo in Cigar City Cider & Mead. the U.S. by Parents magazine. Build robots or ride a bicycle 40 feet above Shopping the ground at the Museum of Science and Industry (MOSI). Looking for a For those looking for a little retail ther- little history? Go on a walking tour in apy, the region’s premiere shopping Ybor City (“EE-bore”), which was the destination, International Plaza & Cigar Capital of the World a century Bay Street, has 200 luxury shops to ago. Today, skilled tabaqueros still roll choose from. Open-air Hyde Park cigars by hand along Seventh Avenue. Village near downtown is adding restaurants and high-end retailers. Si- Last but certainly not least, the 2.4- mon Premium Outlets’ Tampa Premi- mile Tampa Riverwalk links popular um Outlets, just 20 minutes north of downtown, has nearly downtown attractions. You’ll find ho- 100 retailers, including Saks Fifth Avenue OFF 5TH, Mi- tels, restaurants, museums, and fes- chael Kors, and shoe stores galore. Looking for something tival parks. After dark, the Riverwalk unique? A multitude of weekend markets make Tampa Bay becomes a canvas for shifting colors a shopping centerpiece. of light, joining downtown’s bridges and the Tampa Museum of Art in the Outdoor Activitiesnightly display. If you would rather ride than walk, rent a ridefrom Coast Bike Share, which has stations along the River- Situated where the river meets thewalk, in downtown, Ybor City and Hyde Park. bay, downtown abounds with ways to get around on the water. See theDining city from a new angle when you rent a paddleboard, water bike, biyak orFood halls bring a dynamic vibe to Tampa Bay’s award-win- e-boat for a self-guided and in somening culinary offerings. Creative chefs have earned the cases self-propelled trip on the spar-area a spot on every foodie’s must-try list, where the topic kling waterfront. Reserve a trip withis eco-conscious dining or the world’s largest private wine iTrekkers and set out in search of fantastic fishing in sightcollection. Restaurants imbue their menus with local flavor: of downtown’s towers. Or leave the city behind and pad-Try Ulele, Oxford Exchange, and the Columbia, Florida’s dle with Canoe Escape among moss-draped cypress treesoldest restaurant. minutes from downtown. The Cross Bay Ferry links Tampa and St. Petersburg from November to May. Pirate WaterGreat drinks are part of Tampa Bay, just like sunshine and Taxi stops at downtown’s popular spots on its daily runs uphand-rolled cigars. Two dozen local brewers produce drafts and down the Hillsborough River.found only here. Cigar City Brewing Co. ranks amongRateBeer’s best craft brewers in the world. Brew Bus runs For more information about these attractions,beer-tasting tours from its own brewery in hipster-friendly visit www.visittampabay.com.26 Traffic Expo Magazine • expo.atssa.com

Housing is Open ReserveTo book your hotel accommodations, visit expo.atssa.com/housing.html. Once hotel booking is housing before December 22, 2018 complete, you’ll be emailed a confirmation immediately with your Attendee ID number, whichwill be required to receive the discounted registration rate. for the best choice and price!To receive two free registrations for booth personnel, exhibitors must reserve their hotel roomswithin the ATSSA room block. If exhibitors choose to reserve rooms outside of the ATSSA roomblock, a charge of $95 a day will be incurred for each registration (Exhibit-Only pass). Regular ratesapply for daily registration passes.If you have questions about housing and need additional information, contact Resquest at903-786-6008 or email [email protected]. Resquest Housing Services (RHS) is ATSSA’sofficial housing company, and is the only service that can guarantee your reservation.Tampa Marriott Waterside Sheraton Tampa Riverwalk(headquarters hotel) 200 N. Ashley Drive700 S. Florida Avenue The Sheraton Tampa RiverwalkTampa Marriott Waterside Hotel Hotel, with its 277 guest rooms and& Marina, located just around the 16 suites, offers a calming place tocorner from the convention center, relax with their riverfront outdoor pool.offers on-site restaurants, a spa, The pet-friendly hotel offers a 24-hourstate-of-the-art fitness center, work fitness center, complimentary WiFi,spaces, and rooftop pool. Close to and free shuttle service within thethe Amalie Arena and Straz Center surrounding area.for the Performing Arts, the hoteloffers rooms with free WiFi accessand breathtaking views.Hilton Tampa Downtown Westin Tampa Waterside211 N. Tampa Street 725 S. Harbour Island BoulevardLocated in the heart of downtown The Westin Tampa Waterside HotelTampa, this Florida hotel is a short is a private waterfront retreat in thetrolley ride from popular attractions heart of downtown Tampa, withinand entertainment. The hotel includes walking distance of the Tampa Con-a business center, valet service, a vention Center and just a half milefitness room, and pool, with a bar from Amalie Arena. The hotel is lo-area and concierge. Rooms include cated popular things to do in Tampa,work stations and free WiFi access. such as the Florida Aquarium, and includes an outdoor pool, a business center, and a fitness studio.Embassy Suites Tampa The Barrymore Hotel TampaDowntown Riverwalk513 S. Florida Avenue 111 W. Fortune StreetThe direct connection via the Sky- Recently renovated, The Barrymorebridge to the Tampa Convention Center Hotel includes 332 guest rooms, amakes it easy to get to meetings and relaxing outdoor pool, full-serviceevents during convention. The hotel restaurant and bar, 24-hour fitnessincludes complimentary cooked-to- center and over 6,000 square feetorder breakfast each morning and of meeting space. The hotel offerscomplimentary receptions in the complimentary WiFi, and free trans-evenings. portation within two miles of the hotel to area hotspots, including the Tampa Convention Center, and the Port of Tampa.American Traffic Safety Services Association 2019 Annual Convention & Traffic Expo 27

Attend ATSSA’s Legislative Briefing & Fly-In Amplify Your Voice on Capitol Hill • May 1-2, 2019 Washington Court Hotel, 525 New Jersey Ave., NW Washington, D.C. Why is Your Attendance Important? ATSSA and it's members must influence Congress' decision to provide critical roadway safety infrastructure funds which will increase opportunities for your company and help reduce fatalities and serious injuries on our roads. Members, Register to Attend Registration opens online early 2019 or register at ATSSA Pavilion #1025 during the 49th Annual Convention & Traffic Expo in Tampa, Florida For information visit flyin.atssa.com Email [email protected] or call 202-733-1245 @ATSSAontheHill @ATSSAHQ American Traffic Safety Services Association www.atssa.com SAVE THE DATE! YEARS Celebrating Our Past Driving the Future January 24-28, 2020 • New Orleans expo.atssa.com American Traffic Safety Services Association www.atssa.com28 Traffic Expo Magazine • expo.atssa.com

Our booth is so big,it’s on 18 wheels.Visit the 3M Transportation Safety Division Roadshow at ATSSA.Our demo truck is fully-loaded and will be parked inside the Tampa Tampa Convention CenterConvention Center during the annual convention and traffic expo. We’ve Date: February 10-12, 2019spared no expense and packed it with features that demonstrate how 3M Location: Booth #709Road Safety helps bring families home safely.Experience 3M™ Connected Roads in virtual reality. See how 3M productsmake a difference in the Innovation Theater. You won’t want to miss thisopportunity to check it out.3M is a trademark of 3M. 3M.com/RoadSafety© 3M 2018. All rights reserved. American Traffic Safety Services Association 2019 Annual Convention & Traffic Expo 29