De Ja Vu

déjà vu Nostalgic Fashion Trend Comebacks Generational Fashion: How to recreate vintage fashion Sustainable Fashion Practices through your paren’ts closet



A Brief Look into the Rise of Vintage Fashion In recent years, a major The term “vintage fashion” has been used to describe A Sense of Nostalgia trend towards vintage clothing produced during a previous era. Typically, fashion has emerged this range includes clothing made between the 1920s Some people gravitate towards older clothing pieces and continues to grow and the 1980s. Anything made before the 1920s is because of the sense of nostalgia they offer. It may in popular culture. Ev- typically considered antique. remind them of simpler times, or what they imagine erywhere you look, you simpler times to be. Clothing tells stories and holds can see glimpses into “Retro”, or retrospective, is a name given to modern on to memories, which is attractive to many people. the past as the people clothing that is made to resemble clothing from pre- of today make vintage vious eras. Individuality looks their own. Rise of Vintage Fashion Vintage fashion offers unique looks and promotes Vintage fashion is one’s sense of individuality. In earlier decades, most often characterized by Factors That Influenced the Comeback of Vintage clothes were made by hand, which resulted in few unique designs (often Clothing articles ever being exactly the same. This made-by- dependent on the era in hand approach also led to high-quality clothes that which it was made) and Many factors have contributed to the rise of this were made to last, which vintage clothing lovers ad- strong quality. These trend. It is the combination of the below factors over mire. characteristics draw time that facilitated a renewed interest in vintage many into its sphere. In clothing. Some of these factors include: Environmental Awareness this article, we’ll take a look at what caused the Old and New Media In the last few years, the increasing popularity of vin- rise of vintage fashion tage fashion has also been linked to growing environ- in modern society. The media has had one of the most lasting impacts on mental awareness and interest in sustainable fashion. consumer interest in vintage clothing. Film and tele- Fast fashion, which relies on mass-produced clothing vision have always influenced fashion. People view that has a high turn-over rate, is beginning to be com- old shows and films and wish to imitate their favorite bated. characters. New films and shows set in the past also heighten interests in retro looks. Fast fashion clothing is made using cheap, foreign la- bor that endangers workers. This cheap labor allows Fashion sites like HeartMyCloset have entire sec- companies to put out thousands of items at low costs tions of their sites dedicated to period shows like that attract consumers. But these cheap articles wear Mad Men and Agent Carter. The introduction of the out quickly, unlike vintage items that are made to internet has also made it easier for people to research last. Another side effect of the fast fashion business this branch of fashion as well as buy and sell unique model is the use of environmentally harmful chemi- pieces online. cals, non-biodegradable materials, and huge water wastage. Celebrities and Designers Conclusion Celebrities often start trends or pick up on them as they’re first beginning. Many celebrities have gotten These are just a few of the contributing factors to on the vintage fashion train. As a result, their fans the rise of vintage clothing. However it got here, this have as well. trend seems like it’s certainly here to stay. People en- joy the thrill of finding small treasures from the past. In addition to celebrities, popular designers have also What vintage looks will you be adding to your closet? contributed to the rise. Many designers draw inspira- tion from period fashion and use it to create amazing retro looks.

Why I Think Nostalgia Is the Future of the Fashion Industry When I was growing up, we had what we called psychologist and author of The Psychology Fash- the memories box, a huge travel case packed full ion Carolyn Mair. “People have always looked back of childhood paraphernalia and family memen- to the golden olden days because it makes us feel tos dating back to long before I was born. I used good to do so. We associate nostalgia with posi- to love spending hours rummaging in its depths, tive feelings and experiences, and we want to relive inexorably drawn toward the miniaturised items those feelings during times of upheaval.” of clothing, each one telling its own story: a tiny bee-striped jumper knitted by my granny, a lace- For such a forward-facing industry, fashion has an trimmed christening gown, my first pair of shoes. extensive and eclectic back-catalogue, and design- These keepsakes allowed me to time-travel, revis- ers have long drawn inspiration from past decades iting those rose-tinted moments that are usually to create new collections and initiate new trends. contained, frozen, in old photo albums. But now the power balance is shifting, and due to suspension of international travel and social isola- Why do we store and treasure objects that are teth- tion measures, creatives have been forced to aban- ered to the past? It’s a question that I’ve been ask- don this constant cycle of reinvention and seek ing myself as I settle into a new normal, which has, new (well, old) solutions. by default, turned my usual future-focused self into someone who can only dwell in the current moment Just two weeks ago, U.S. Vogue released A Com- or reflect on the past. I am not alone in this adjust- mon Thread, a special print issue that was covered ment, and as an industry whose very foundations by an unpublished Irving Penn photograph from are shaped by the promise of an ever-unfurling fu- 1970 of a single red rose, said to represent “beau- ture, fashion has undoubtedly floundered. With a ty, hope and reawakening.” Condé Nast’s head question mark hanging over everything from when creative director, Raul Martinez, described it to to reopen warehouses to Fashion Week, it perhaps Vogue.com as “a conduit between Vogue’s past comes as no surprise that fashion has taken a mo- and its present. … The idea of heritage (as distinct ment to reflect and delve into its own memory box, from nostalgia) resonated with the Vogue team in looking for inspiration on how to adapt to a new this moment when so many things we have taken era. for granted have been uprooted.” “The feeling of a lack of control is one of life’s big- Back in Blighty, The Sunday Times Style printed a gest stressors. Because so much is out of our con- five-page-spread interview with Naomi Campbell, trol at the moment and there is so much uncertain- accompanied by archive shots from an early ‘90s ty, we resort to something that we can control, like editorial shoot by Herb Ritts. Far from looking our memories of the past,” explains behavioural outdated and irrelevant, these throwback imag-

es feel like a breath of fresh air, a break from our usual sense of information overload and obsession with the next big thing. While we can feel a certain level of anxiety around needing to be cutting-edge, using archive imagery arguably takes this out of the equation and permits us, as creators and consum- ers, to simply enjoy the escapism of exploring a world and time very different from our own. The pull of the past is not only reserved for the upper echelons of popular culture. Instagram has now become a breeding ground for fashion nostal- gia, particularly now that influencers are finding it harder to create new content and speak to the housebound masses. Nineties Anxiety is undoubt- edly the leader of Instagram’s throwback cult, and despite only setting up shop in 2018, the account currently boasts over one million followers. Indus- try folk and civilians alike have been glued to the feed’s grainy shots of Jennifer Aniston and Brad Pitt pre-break-up and baby-faced Spice Girls on the verge of fame. “Whether it’s fashion publications or celebrities posting throwback images, nostalgic content com- prises a big portion of what resonates with viewers these days,” says James, founder of Nineties Anxi- ety. “The goal has always been to evoke that sort of emotional response when you see something that was significant to you at an earlier point in time. I think that now more than ever people have an insa- tiable desire to look back at or reflect on the past, and using nostalgic references as a sort of founda- tion or compass for how or how not to do things in the future.”

denim trend

m ds

mom jeans

TREND ALERT: MOM JEANS 2020 MOM JEANS 2020 How To Style The Mom Jeans 2020 So the mom jeans are one of the trendiest I must say that the current way of styling styles of jeans 2020! They’re a product mom jeans 2020 is pretty good. It’s com- of the 1990s fashion that’s trendy at the mon to pair the 90s item with cropped moment. The mom jeans are character- tops. Either blouses, simple tops or ized by their high waist, their semi-loose cropped sweaters. Tucking in t-shirts fit and their straight style. The jeans and sweaters have also been common. are common in classic blue, but also a I like working with the denim materi- washed blue. The Mom Jeans 2020 are al and wear my mom jeans with leather favorably bought in a second hand store jacket or a faux fur. I also like wearing for the authentic 90s feeling or perhaps midi dresses over my jeans for a chic something inherited from your mom’s styling effect. When it comes to shoes it closet, or your own? If you don’t own can be chic to go for a neat pair of boots any mom jeans, or interested in buying, or flats to balance the semi-loose style. boyfriend jeans are pretty similar (but A pair of patent leather boots can be re- more baggy). ally chic. I also love the idea of a tucked in voluminous blouse, mom jeans and a Known for their high waisted, pair of ballerinas! Elegant but wearable. loose-fitting and tapered around the If you want to embrace the 90s’ life, go ankle look, mom jeans were incred- for a pair of chunky sneakers! As for col- ibly popular back in the ’90s and ors and prints, denim blue is a neutral have made a strong comeback in the color and is therefore a match with any 21st century with many new ways to color. style them. Say goodbye to skinny jeans because mom jeans are the new thing. Jeans are usually quite easy to find at thrift stores, which is a great way to reduce waste, and you can pair them with boots and belts for an off-duty model look.

The Throwback Denim Trend We’re Totally Obsessed With For Fall There was a precise moment in to erase from the brain. But, we also pop-culture history that marked the believe in redemption — which is ex- demise of the Canadian tuxedo. In actly what the denim-on-denim trend addition to being the famed ensem- has achieved over the past few years in ble-of-choice for Ralph Lauren (aka the form of stellar street style looks à la the king of jeans himself), the all-den- Bella Hadid along with the much-antic- im-everything trend was also closely ipated return of labels like Jordache. A associated with the uber-cool androg- slew of beloved brands are also backing yny of the '90s before quickly losing the trend for fall, from the patchwork its edge in the early 2000s. This was, and two-tone denim pieces styled in in no small part, due to a fateful outfit harmony by STAUD to the range of choice that left an unforgiving stain on accessories by MM6 Maison Margiela the style: an appearance at the 2001 made to be the denim cherry on top of American Music Awards where Brit- your monochrome style sundae. ney Spears and Justin Timberlake wrapped themselves in a coordinated So forget what you thought you knew cacophony of the fabric. But brace about the Canadian tux, because if the yourselves to start seeing double-den- fashion world has moved on then we im in a whole new light, fashion folk — should too. The romance that bound because jean-on-jean style is making a Justin and Britney in unholy matchy- cooler-than-ever comeback for fall. matchy may have fizzled out fast, but we strongly believe the appeal of an In our current era of anything goes abundance of denim never fully fad- attire, (Sweat shorts for days! Head- ed. And for those of you who still ar- to-toe tie-dye!), the Canadian tux en't convinced, we double dare you is poised to rise again in all its vin- to check out the styles ahead that'll tage-inspired glory. If you're still transport you back to a pre-2000s era harboring doubts about the look, we of blue-tinged sartorial excellence. get it... the image of JT's cringe-wor- thy denim fedora is not an easy one

denim on denim

plaid

plaid



6 Ways To Wear Your plaid flannels Favourite Plaid This season orders you to square up every corner of your closet, with every play on plaid, tartan andn check imaginable. Discover our favourite ways to wear it now, including the perfect coat. Nothing says Fall quite like a good plaid. We all know the Scottish staple, plaid is a must-have pat- tern for cold-weather outfits during autumn days. So it’s no surprise this season, meaning Fall Winter the timeless pattern gets a fashionable upgrade in ladylike pencil skirts, relaxed California style shirts, and puffy coats. Rooted in the classics, it will satisfy fans of heritage-style clothing, outdoor enthusiasts and sophisticated ladies alike. Gingham, tartan and plaid shed their menswear root for bold directional impact. How to wear plaid and tartan in fall and winter? classic – incorporate plaid and tartan into cold-weather looks in classic cut coats, jackets and dresses modern – runways have seen a lot of modern looks too mixing plaid with fur, sequins and silks punk rock – tartan takes a modern twist with heri- tage classic cum 90s punk rock in elevated skirts, asymmetrical cut dresses and figure-hugging skin- nies preppy – lend a bit of preppy polish to your work- week look with A-line skirts, chic pullovers and cashmere scarves casual – for a relaxed attitude, choose a celebrity-fa- vourite Rails shirt, as seen on Gisele Bündchen elegant – strike a polished chord in pleated plaid skirts and mod fit-and-flare dresses

acces trend

sories ds

Nike Chunky Sneakers Corduroy Cited as the “Hottest Brand of 2020” in the Corduroy was incredibly popular in the ’70s Q2 installment of the Lyst Index, Nike is the and was mainly used for children’s cloth- go-to for on-trend yet affordable footwear. ing. Coming back into fashion in this era, While many of you may own a pair of classic we see corduroy everywhere. From jack- white Air Force 1s or have hopped on the Air ets, pants, handbags, shirts and skirts, cor- Jordan hype train, Nike has an array of both duroy is the new fashionable material. futuristic and retro silhouettes, so there truly is an option to suit every closet and occasion. Corduroy is the kind of trend that graceful- ly toes the line between timely and timeless The ZoomX Vista Grind is without a doubt a — it always feels special and it’s perennially statement silhouette. Designed especially for in style. This sturdy fabric is woven together women by an all-female team of Nike design- with vertical stripes that are formed by ex- ers, the shoe structure was inspired by the fu- tra crosswire yarns and are typically crafted sion of Paris’ city lifestyle and the suburbs sur- from cotton or a cotton blend of some variety. rounding it. The result? A sleek sneaker with Depending on your background, corduroy a lightweight mixed-material upper placed might conjure memories of childhood over- atop an exaggerated, sculptural foam midsole. alls. For others, flared pants of the 1970s. It’s a versatile textile and for fall 2020, cor- If you’re in the market for something that in- duroy is a trend well-worth your investment. tegrates with your everyday warrobe more easily, why not try the Nike React Art3mis in all white? Alternatively, channel the In- stagram-approved retro athletics aesthet- ic with the Air Zoom Spiridon Cage 2. Chunky sneakers were a trend that nobody thought would come back into style again. But like they were in the ’80s, these have made a huge comeback, with many designer brands such as Gu- cci and Balenciaga rocking the chunky sneaker.

corduroy chunky sneakers

Proof That Scrunchies Are Back In A Big Way For Fall 2020 Everyone loves a scrunchie. What was once a throwback look reserved for your ‘80s Halloween costume is fully back in style — now seen looped around the low ponytails of street-style stars, ce- lebrities, and Instagram influencers alike. Looking ahead to the fall, scrunchies are still on the up and up. According to a recent Pinterest re- port that identified the top-ranking beauty trends to watch for 2020, scrunchies were the highest among them by over 6,309%. The trend revival works in our favor now more than ever given that we’re all feeling quarantine hair fatigue. The fab- ric-covered elastics are cheap, gentle on the hair, and available everywhere, with accessories de- signers and hair brands now offering scrunchies in autumnal fabrics like luxurious velvet and silk ribbon. scrunchies

Beyond the Trend: Silk Scarves Silk scarves were a big hit in the ’50s and are a big hit today. We aren’t wearing our silk scarves as we did in the ’50s. Instead, we’re becoming more creative, turning our silk scarves into tops, hair ac- cessories and even sometimes a matching skirt and top. See if you can repurpose old scarves of your own or your parents instead of throwing them out. First debuted in Ancient Egyptian times and even- tually popularized by Hermès and Audrey Hep- burn, the silk scarf is a classic accessory, loved for its multifaceted presence in the fashion world. The scarf’s styling possibilities are endless–it can be worn as a chic necktie one day and tied up into a bohemian headband the next. On the runway, silk scarves are knotted around models’ necks or tied into head wraps, while influ- encers and celebrities have been spotted donning the ever-stylish silk bandana look. Regardless of how it’s worn, the silk scarf is a necessity in any closet, beloved for its fashionable and creative flexibility. Here, CR examines the silk scarf’s many styles, and how it became the versatile, all-inclu- sive style staple it is today. ssiclkarves

retro arcades





So Retro: The classic '80s arcade roars back to life As soon as you walk into the Neon business is still a bit of a gamble. Simpsons, Frogger, Tron, Star Wars Retro Arcade in Pasadena, Cali- When Mark and Mia Guenther first and Joust, as well as several pinball ma- fornia, you're transported back in opened Neon Retro Arcade about chines. time. three years ago, people told them they were crazy. But the couple had already Customers are always curious about Even before laying hands on a joy- seen proof the games can bridge gen- certain games. stick, the simultaneous sounds erations. from 50 classic games -- PacMan \"When people call the arcade to see eating dots, Qbert jumping on Mark started collecting the machines if we have specific games, they always squares, Mario dodging barrels -- in college and began holding backyard want to know if we have Centipede. hit you and bring the 1980s back to arcade parties, where kids and adults They always want to know if we have life in all its noisy, neon glory. took to the classic games. Street Fighter II. They always want to know if we have Mortal Combat,\" Mia The classic arcade, with dozens of \"We knew that there was a large ap- says. games lined up and people playing petite out there to play these classics. shoulder to shoulder, is an anom- It was really a way for us to preserve While people who grew up in the '80s aly in a world where you can game them as well. We really felt like ... are an obvious customer base, the anywhere, anytime on your phone. there wasn't a whole lot of effort be- Guenthers are also working to reach The '80s gaming vibe is back with ing made to make sure that they kind a younger audience, specifically those hip arcade bars, classic gaming con- of stayed alive.\" in their early 20s. They have a couple soles like the Nintendo NES Classic of modern game consoles in the back Edition and the popular '80s-based The arcade has games mostly from the of the arcade and are rotating in more Netflix show \"Stranger Things,\" '80s and '90s that Mark has restored, '90s machines. but running a full-blown arcade as a including Ms. Pac-Man, Galaga, The

déjà vu