Philip Morris Brochure

DEAR VALUED RETAILER STANDARDISED PACKAGING GUIDEBOOK This material is strictly for retailers as part of normal commercial activities of Philip Morris Singapore Pte Ltd (“PMS”). It is not intended for display to the public. Please return this material to PMS or destroy the same if you are not the intended recipient.

Supporting you in the change 2019 1 July 2020 1 April 2020 1 July 7月1日 4月1日 7月1日 Standardised Both current & Standardised Only Standardised Packaging measures Packaging are allowed Packaging from this date announced by MOH for 3 months 品牌包装及统一包装 即日起，只能售卖 卫生部宣布 能够同时售卖， 统一包装香烟 统一包装措施 为期3个月 CIGARETTE PACK CURRENT PACKAGING STANDARDISED PACKAGING CHANGES 现有包装 统一包装 香烟盒的更改 CIGARETTE STICK Brand and variant names are permitted on Brand and variant names (in standardised CHANGES all four surfaces of the pack font and size) are permitted only at the top, 香烟的更改 盒子四面可印上品牌与列别名称 bottom and front of the pack CARTON END Brand logos, colours and information on 品牌与类别名称必须采用统一字形，并只能 LABEL CHANGES product features are permitted 印在盒子上面，底面及正面 盒子可印上产品特有品牌，颜色与讯息 外箱标签的更改 No restrictions on pack formats Round-cornered box is not allowed 包装格式并无限制 不允许使用圆角香烟盒 Brand logo and colours are permitted on cigarette sticks Brand logo and colours are not permitted 香烟可印上品牌与颜色 on cigarette sticks 香烟上不可印有品牌与颜色 Recessed filter is permitted Each variant will have a unique 香烟可有内嵌式过滤嘴 alphanumeric code for stock identification Brand logo and colours purposes are permitted Example: ABC9876 标签可印上品牌与颜色 每一款香烟类别将印有独特的字母数字代码 作为点货用途 例如：ABC9876 The surface of each end of the cigarette must be flat 香烟两端的表面必须平坦 Only brand and variant names (in standardised font and size) and barcodes are permitted. The end label must be the same colour as the packs 香烟条包装的标签上可印有品牌，类别以及条 形码，但品牌与类别名称必须采用统一字形. 标签的颜色必须与香烟盒的颜色一样

Regulations 法规 REGULATIONS Larger Graphic Health Warning STANDARDISED 更大的健康警示图 PACKAGING Only brand and SAME INSIDE, NEW OUTSIDE variant name printed 统一包装，口味依旧 只能印有品牌 与类别名称 STANDARDISED No Capsule marking CIGARETTE DESIGN 没有爆珠标记 Standardised filters SAME INSIDE, NEW OUTSIDE (cork or white tipping) 统一滤嘴 统一包装，口味依旧 Brand name replaced by alphanumeric code STANDARDISED 字母数字代码取代品牌名称 CARTON END LABEL Only brand and variant SAME INSIDE, NEW OUTSIDE names printed 统一包装，口味依旧 只能印有品牌与类别名称

Smart Tips 小贴士 SMART TIPS TO ACE THE CHANGE Coloured Stickers REDUCE TRANSACTION TIME BY USING COLOURED STICKERS TO IDENTIFY PRODUCTS 使用颜色贴纸来辨认产品，以便快捷的进行交易 XX XXX $12.00 Brand Abbreviation Brand Variant Name 品牌缩写 品牌类型名称 Circle to Depict Colour to Represent Capsule Product Product Flavour 圈点代表含有爆珠的香烟 颜色代表不同的香烟口味 MB RED MB GOLD NX MENT LM EXTRA MB DBL MB DRY MENT BURST RED BLUE MENTHOL EXTRA HIGH FLAVOURED CAPSULES MENTHOL MENTHOL CAPSULES

Smart Tips 小贴士 Pack Identification BE FAMILIAR WITH BRAND VARIANT Brand NAMES TO SELL THE RIGHT PACKS 品牌 熟悉品牌种类名称，以售卖正确的产品 Brand Variant 类别名称 Planogram BE FAMILIAR WITH YOUR CURRENT PLANOGRAM 请对您现有的货架图保持熟悉 USE STICKERS TO HELP IDENTIFY THE CORRECT BRAND VARIANT 请使用彩色贴纸以帮助辨认正确的产品种类 MB RED MB GOLD MB MENT MB DBL BURST LM RED LM BLUE LM GREEN LM FAST LINE LINE LINE FWD Coloured Sticker

Smart Tips 小贴士 Receiving & Storage CULTIVATE GOOD HABITS, KEEP YOUR STORAGE AREA ORGANISED 培育好习惯, 保持您的存货区整齐 CHECK THE CARTON END LABELS TO ENSURE YOU HAVE RECEIVED THE CORRECT STOCKS 请检查条包装上的标签以确保收到正确的货品 By Flavour (口味) By Brand (品牌) Brand 品牌 VBarraianndt 类别名称 Sales Transaction ALWAYS CHECK THE PRODUCT NAME ON THE PACK 请时刻检查包装上的产品名称 CHECK WITH YOUR CUSTOMER BEFORE CHECKOUT TO ENSURE THE RIGHT PRODUCT IS SOLD 结账前，请与顾客确认是否出售正确的产品 LOGIN TO PMI&U AND VISIT OUR SP PAGE TO LEARN MORE!

Changes to Philip Morris Products CHANGES TO PHILIP MORRIS PRODUCTS WHAT HAS CHANGED WHAT REMAINS Refreshing Mint Taste MARLBORO UPSIZED to STANDARD Higher Cooling MINT STORM diameter cigarette Sensation Rich Taste L&M RED LINE XL L&M UPSIZED to STANDARD diameter cigarette Smooth Taste BLUE LINE XL Menthol Taste L&M GREEN LINE XL Double Capsule L&M High Cooling DOUBLE Taste FORWARD XL VIRGINIA Upgraded to Upgraded to S. UNO King Size VIRGINIA UPSIZED to STANDARD High Cooling Capsule S. FINE diameter cigarette pack format MENTHOL SAMPOERNA UPSIZED to STANDARD diameter cigarette Fine Menthol A RED Taste SAMPOERNA A MENTHOL UTHENTIC SAMPOERNA U MENTHOL Kretek Flavor UPSIZED to STANDARD diameter cigarette UTHENTIC Menthol Kretek Flavor A THENTIC Menthol Kretek Flavor



Marlboro Premium [MB] MARLBORO PREMIUM [MB] SP PACK ALPHANUMERIC PACK COLOURED CODE BARCODE STICKER MARLBORO PMR8224 MB RED RED MARLBORO PMG6925 MB GOLD GOLD MARLBORO PMA3355 MB ADV ADVANCE MARLBORO PMA4781 MB ADV ADVANCE SILVER SILVER MARLBORO MENTHOL PMM2726 MB MENT MARLBORO WHITE MENTHOL MB WHITE MENT PMW5927

Marlboro Premium [MB] MARLBORO PREMIUM [MB] SP PACK ALPHANUMERIC PACK COLOURED CODE BARCODE STICKER MARLBORO PMS4262 MBSILVER SILVER MENTHOL MENT MARLBORO BLACK MENTHOL PMB8788 MB BLACK MARLBORO MENT DOUBLE BURST MARLBORO PMD3012 MB DBL MEGA ICE BLAST PMM3249 BURST MARLBORO PMS3508 SPLASH MEGA PMD3683 MB ICE PURPLE BLAST MARLBORO DRY MENTHOL MB MEGA PURPLE MB DRY

Marlboro Mid-Price [MB] MARLBORO MID-PRICE [MB] SP PACK ALPHANUMERIC PACK COLOURED CODE BARCODE STICKER MARLBORO MB MINT MINT STORM STORM PMM3478 MARLBORO MBCRAFTED CRAFTED RED RED PMC3713 MARLBORO MBCRAFTED CRAFTED GOLD GOLD MARLBORO PMC3720 MBCRAFTED CRAFTED MENTHOL PMC3737 MENT

L&M [LM] L&M [LM] SP PACK ALPHANUMERIC PACK COLOURED CODE BARCODE STICKER L&M RED LINE PLR 4149 LM RED L&M BLUE LINE PLB 3324 LM BLUE L&M PLG4163 LM GREEN GREEN LINE L&M PLF 3614 LM FRESH FRESH MENTHOL MINT L&M EXTRA MENTHOL PLE 3 331 LM EXTRA L&M PLC 3 607 MENT CHILL MENTHOL L&M LM CHILL FAST FORWARD MENT PLF3362 LM FAST FWD

L&M [LM] L&M [LM] SP PACK ALPHANUMERIC PACK COLOURED CODE BARCODE STICKER L&M DOUBLE P LD 3522 LM DBL PURPLE BLAST PUR L&M BLAST ELECTRO BLAST L&M P LE 370 6 LM Electro RED LINE XL Blast L&M BLUE LINE XL P LR 3 416 LM RED L&M XL GREEN LINE XL L&M PLB 3461 LM BLUE DOUBLE XL FORWARD XL P LG 3454 LM GREEN XL PLD3690 LM DBL FWD XL

NEXT [NX] Virginia S. [VS] Sampoerna [SM] NEXT [NX] SP PACK ALPHANUMERIC PACK COLOURED CODE BARCODE STICKER NEXT PNR3621 NX RED RED NEXT NX MENT MENTHOL PNM3645

NEXT [NX] Virginia S. [VS] Sampoerna [SM] VIRGINIA S. [VS] / SAMPOERNA [SM] SP PACK ALPHANUMERIC PACK COLOURED CODE BARCODE STICKER VIRGINIA VS UNO S. UNO PVU8412 VIRGINIA VS FINE S. FINE MENTHOL MENT PVF1622 SAMPOERNA PSA3568 SM A A RED PSA8568 RED SAMPOERNA PSU0667 A MENTHOL SM A SAMPOERNA MENT U MENTHOL SM U MENT

This material is strictly for retailers as part of normal commercial activities of Philip Morris Singapore Pte Ltd (“PMS”). It is not intended for display to the public. Please return this material to PMS or destroy the same if you are not the intended recipient.