UNIVIVID marketing proposal2

OUR SERVICES BRAND IP MASCOT SOCIAL 2D/3D UIUX CONCEPT IDEAS DESIGN MEDIA ANIMATION /WEB DESIGN DESIGN & DESIGN

BRAND MARKETING CONCEPT

Research BlackWhale

Comparison

Black Whale Case Studies Can be explore 1) Brand Positioning – Mission, Vision, Target, Culture 2) Brand Icon - Brand identity 品牌识别 3) Brand Product Merchandise – 时尚趋势，线下产品 4) Brand Crossover – 品牌合作，受众/粉丝聚集 5) Brand IP Character – Black Whale Character 宣传大使 6) Tiktok Platform – New Generation are here, Ambassador, KOL, Animation, Story Video 7) New Tech – Augmented Reality 8) Customer Relationship Management

Brand implications of GenZ’s top 3 consumption motivations 从品牌社群对内管理上讲，品牌需要把自身一线工作者率先变成品牌的号召者，对内凝聚共识，激励同仁产生行动，对外通过 持续发声在外部平台构建个人及品牌影响力，从而覆盖更多的品牌粉丝及品牌跟随着；从品牌社群的对外管理上讲，品牌需要 抓住核心用户进行精细化运营，激活核心用户的分享积极性，与其参与共创传播内容，从而拉入更多目标用户及品牌跟随者。

Brand Positioning

Brand Identity – Icon, Colour & Music

Brand Identity – Icon, Colour & Music

Brand Merchandises & Offline Product

Brand Crossover

Brand Merchandises & Art Toy 潮玩

Benefit of IP Character IP 角色 潮玩 品牌宣传大使 周边商品 动画 NFT Art Art Toy Brand Ambassador Merchandise Animation (digital artworks) Cryptocurrency 潮玩模型 Social Media Post / T-shirt,文具,杯 动画角色宣传广告 售卖IP角色电子艺术 Art Toy Model Chat App Emoji Sticker ,背包等… Animation Video Ad IP Character Digital Art Stationery, Cup,Bag, 社交媒体平台 /Collections etc… 品牌宣传 IP角色版权抽佣金 IP角色版权 Ad Campaign 其他新产品 SociaAlwMaeredniaesBsrand IP Character Copyright IP Character License Other New Products Commission Offline Event Advertising, etc

Brand IP Character

Brand IP Character

Tiktok – New Generation is here

Tech Engagement FB/Insta - Augmented Reality (AR) Filter

OUR Clients

Our Work

Our Work

Our Work

Our Work

Our Work

Our Work

Our Work

Our Work

Our Work

Strategy Plan

Note of Meeting – 5/9/2021 1) Idea and concept of new trend marketing strategy. 2) Need to build CRM System to manage customer data for analysis. 3) For starting, we can use FB Ads to get customer info. by create some promotion campaign. 4) CRM System we can try open a Telegram channel to let customer subscription and follow us. After that we can create a Telegram bot to follow up customer and let them claim some voucher or gifts. We also can promote our latest event or new product rollout. 5) After we know our customer base, we need to find a best tunnel to engage with our customer/audience. The best platform for young people most in Tiktok. We can create some engagement videos to growth our customer range. 6) Can Engage with some famous Youtuber or KOL to promote our brand. To achieve brand awareness. 7) Need to come out a brand story and value, to influence Black Whale is their new lifestyle brand and proud of it having it. 8) Can come out some merchandises product or some brand collections, let customer can see our brand everywhere in their life. 9) Brand Awareness – from visual logo to music and lifestyle. 10) Create engagement post to build up relationship with customer.

Strategy Plan Step 7 Step 8 Step 4 Step 5 Step 6 Engage with To activate the KOL to spread Tiktok account Open a Official Discuss with Come out a the branding and posting. Telegram management engagement awareness Young people Channel group to come out campaign to platform to manage the best let customer Step 1 Step 2 Step 3 customer and strategy plan make black send news & to brand whale become Design and Using Landing Analysis promotion awareness the their lifestyle post a Page to Customer Data customer branding campaign Ad capture to come out customer data suitable design and marketing for retargeting

Future Proposal Marketing for a campaign /project/ marketing plan (Estimate Budget ) 1) Tiktok Video Design & Management for Campaign Ads RM 2K-3K per campaign (without Ad Fee) 2) Influencers/KOL/Tiktoker/ Youtuber 业配 RM 3K-35K per video or post 3) Professional Produce Black Whale Music and Vocal RM 5K-8K per project 4) Create IP Character Mascot to 2D Animation/Merchandise Design RM 3K-30K per project 5) Brand revamp – Full Brand Visual Identity Set Design, Brand Proposal RM 15K per project 6) AR Filter Effect/Mini Game for IG/FB RM 1K per project 7) Brand Story Video (shooting & Production) RM 5K-10K per video 8) Customer Management (Telegram Channel/Email Marketing) RM 12K-18K per year 9) Website Design Revamp RM 5K-8K per project * Project to be discuss on details and need.