MR_STYLEGUIDE

Brand Identity Guidelines V.1.0 • 04.20

01 Brand Introduction

MyRemede Brand Identity Guidelines • 01 Brand Introduction Our Brand Manifesto We believe caring people make a difference. ​ It’s that selfless empathy that makes a healthy global community. ​ Because we care… We only source ingredients from suppliers we trust.​ We strive to do what’s right for people and for the planet.​ We want the world to be a better place for everyone, every day. We use pharmaceutical-grade techniques to formulate We do what we do because we care.​ the highest quality products.​ We apply rigorous science to unlock the full healing properties of the cannabis plant.​ We drive innovation and improve the state of humanity with uncompromising integrity.

MyRemede Brand Identity Guidelines • 01 Brand Introduction Candid Our Brand Values Tell the truth and nothing but the truth How we act is what makes Conscious us who we are. Stay up to date on the latest science to make Customers want to know not only what we do informed, innovative decisions but what our brand truly values and believes in. This is the way we do business. Everyone should Conscientious act in harmony with these values for the integrity of our brand. Do the right things and do things the right way Compassionate Treat everyone with kindness and respect

MyRemede Brand Identity Guidelines • 01 Brand Introduction We are We aren’t Our Brand Voice & Tone Professional Amateur Natural Fake What sets us apart is the vision Ignorant our company was founded on. Scientific Complacent To build a sustainable business, Compliant Mediocre we must stand for something. Passionate Cold & Robotic Our voice and tone make sure we Approachable & Kind bring the brand experience to life in the most authentic fashion.

MyRemede Brand Identity Guidelines • 01 Brand Introduction Our Brand Promise We are a group of compassionate givers who use rigorous science to create botanical products that are good for you and the ones you love. Our Role We do what we do because we care.

02 Brand Assets

MyRemede Brand Identity Guidelines • 02 Brand Assets Logos Our brand logo is an entry point for our brand. In our marketing communications, the logo Overview represents the simplicity and inclusiveness of our creative direction. The MyRemede indentity is defined by five key assets. Typography Open Sans is our typeface. It reflects a neutral AaBbCcDdEe 0123 yet friendly appearance that is optimized for AaBbCcDdEe 0123 With the combination of our visual print, web, and mobile interfaces. assets and tone of voice, we create a cohesive brand experience that can be identified in all mediums. Color A harmonious balanced pallete that draws inspiration from the natural landscape of the Oregon coastline. Image Style MyRemede images draw on a warm, soulful photography style the represents the people and places behind our product story. Graphics Our frame and subject layout system captures frame our typography, photography, and brand subject language to represent our visual identity. subject frame

02.1 Logo

MyRemede Brand Identity Guidelines • Brand Assets • 02.1 Logo Primary Secondary Overview Tertiary MyRemede marketing communications use a logo that consists of a symbol and a wordmark. These components are presented together as a lockup. The horizontal lockup execution, is the preferred and primary use of this logo. In some cases, a secondary, or stacked logo may be used where the execution will not support the length of the primary logo. In all cases the logo will be presented in 2-colors - black & white. In extremely limited situations the “Bubble R” icon may also be used, but this should only be considered after the primary and secondary logos have been considered. Use cases for the “Bubble R” may include being displayed next to similar logos or icons (e.g. other circles). Logos, including the “Bubble R”, should not be combined in an any fashion.

MyRemede Brand Identity Guidelines • Brand Assets • 02.1 Logo Usage Guidelines Exclusion Zone The icon/wordmark exclusion zone is equal to half of the height of the icon (marked as x in the diagram) Minimum Size The Myremede logo should never The Myremede icon should never be smaller than 90px in digital be smaller than 18px in digital A minimum size has been established to or 1.25” in print. or .25” in print. ensure that the impact and legibility of the logo is not compromised in application.

MyRemede Brand Identity Guidelines • Brand Assets • 02.1 Logo NO NO NO Do not apply a gradient to the icon Do not rotate the logo. Do not change the logo color outside Usage Guidelines or wordmark. of black or white. Logo Misuse It’s critical for the appearance of the logo to remain consistent. No attempt should be made to alter the logo in any way. Its orientation, color and composition should remain as indicated in this styleguide — no exceptions. NO NO NO Do not resolve the logo in two Do not distort or warp the logo Do not outline or create a keyline different colors. in any way. around the logo. NO MyRemedeTM NO Do not use the wordmark without Do not us the logo on a busy background. the icon. NO Do not change the typeface nor recreate or manipulate the wordmark and the icon.

02.2 Typography

MyRemede Brand Identity Guidelines • Brand Assets • 02.2 Typography Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Regular Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zx Typeface Family SemiBold 0123456789 !@#$%& ( ) “ : ‘ ? < > Headline and Text Fonts Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Opens Sans Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zx 0123456789 !@#$%& ( ) “ : ‘ ? < > A neutral and friendly appearance, yet confident, strong, and timeless. This font should be used in Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm all executions including body copy, headlines, Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zx and digital (Open Sans is a Google Font). 0123456789 !@#$%& ( ) “ : ‘ ? < > All variations and weight widths including light, regular, semibold, and bold may be Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm considered in marketing communications. Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zx 0123456789 !@#$%& ( ) “ : ‘ ? < >

MyRemede Brand Identity Guidelines • Brand Assets • 02.2 Typography Headline CBD Formulated Opens Sans Bold with Care Typeface Usage Subheadline Full Spectrum Hemp Extract Open Sans should be used for all Opens Sans Regular MyRemede marketing communications. Subheadline Introducing a scientifically formulated Opens Sans Regular sense of well-being. Subheadline myremede.com Opens Sans Bold *URL is always lowercase

MyRemede Brand Identity Guidelines • Brand Assets • 02.2 Typography CBD Formulated CBD Formulated with Care with Care Typeface Usage Full Spectrum Hemp Extract Full Spectrum Hemp Extract Typeface color depends on background tone; text should be white or black depending on legibility. Black text should be used when the background image is light and white if the background image is dark. *URL is always lowercase Introducing a scientifically formulated Introducing a scientifically formulated sense of well-being. sense of well-being. myremede.com myremede.com

MyRemede Brand Identity Guidelines • Brand Assets • 02.2 Typography This is a two-line Small headline. Size: 22 Headlines Leading: 32 Leading and Kerning This is a two-line Kerning: 0 headline. The leading and kerning should not be too tight or open. Medium Using even numbers for the type size and leading is This is a two-line Size: 48 recommended but not necessary. headline. Leading: 58 Kerning: 0 To ensure optical balance, the headline should be adjusted as necessary. Large Size: 72 Leading: 82 Kerning: 0

MyRemede Brand Identity Guidelines • Brand Assets • 02.2 Typography Distance between headline and subheadline Subheadline This is a headline. Subheadlines have a distance of roughly one This is a subheadline. headline x-height to the headline. Please always adjust the lines This is a two-line optically if necessary. headline. The max size of the subheadline is This is a subheadline. one x-height of the lowercase letters in headline. Maximum subheadline size This is a headline. This is a subheadline.

MyRemede Brand Identity Guidelines • Brand Assets • 02.2 Typography CBD Formulated with Care Size & Placement Full Spectrum Hemp Extract The placement of headlines and subheadlines is flexible. Depending on image composition, they can be placed in every corner of the subject area. Headlines and subheadlines are always left-aligned. Exception OOH media, the subheadline and call to action may be set in bold to increase legibility and impact. Introducing a scientifically formulated sense of well-being myremede.com myremede.com CBD Formulated with Care Full Spectrum Hemp Extract Introducing a scientifically formulated sense of well-being

02.3 Color

MyRemede Brand Identity Guidelines • Brand Assets • 02.3 Color Color Palette & Proportions Our base pallete: Black RGB CMYK HEX • Black White 0/0/0 60/40/40/100 #000000 • White 255/255/255 0/0/0/0 #ffffff Supplement Products PMS 296 c 5/28/44 100/46/0/89 #051C2C Active Products PMS 5483 C 79/134/142 68/23/28/14 #4F868E Beauty Products PMS 170 C 255/134/116 0/56/48/0 #FF8674 Pet Products PMS 4003 C 213/200/151 13/13/40/1 #D5C897

02.4 Photography

MyRemede Brand Identity Guidelines • Brand Assets • 02.4 Photography Our considered Lighting approach to Details Introduction imagery. People Wellness As a visual medium, photography plays a vital role in Simple many ways. On a brand level, we use it as a signal of our core values and to add cohesiveness across our marketing communications. With our product segmentation, imagery will help reinforce campaign narratives and highlight their specific benefit. Our overall approach is towards warm, natural, and inclusive imagery to which people can relate. We will highlight our products with as much natural lighting as possible but we will always be looking for interesting opportunities to capture the essence of wellness in a unique way.

MyRemede Brand Identity Guidelines • Brand Assets • 02.4 Photography Details Tiny moments can sometimes be bigger than expected. Whether it’s physical characteristics or a mood, everything plays a role in telling our brand story.

MyRemede Brand Identity Guidelines • Brand Assets • 02.4 Photography People People in natural settings, interacting with our product aids, bringing in the human centric approach by which our brand aims to live. Never posed or staged. Real people doing real things.

MyRemede Brand Identity Guidelines • Brand Assets • 02.4 Photography Wellness A considered approach of bringing to the surface, the medicinal benefits of cannabis and the well-being our CBD products may bring to someone, through imagery.

MyRemede Brand Identity Guidelines • Brand Assets • 02.4 Photography Simple While there still seems to be some confusion as to how society perceives CBD, we thoughtfully curate simplistic environments as a Juxtaposition to the confusion. This approach would be tied into studio product photography.

02.5 Graphic System

MyRemede Brand Identity Guidelines • Brand Assets • 02.5 Graphic System Recommended Layout Subject Frame Frame & Subject CBD Formulated with Care In general, the subject area is to be framed by negative/white space. Full Spectrum Hemp Extract This includes ads, posters, online banners, and publication cover pages. Subject To achieve more variety among print or digital media applications, the story layer can extend from the left, right, top, and bottom edges. Introducing a scientifically formulated sense of well-being myremede.com Frame Alternative Layouts

MyRemede Brand Identity Guidelines • Brand Assets • 02.5 Graphic System = 1unit The Block Structure To achieve visual & layout consistency, this “Block Structure” serves as a guide and not a rule when composing a layout. Being able to visually adjust accordingly, is always preferred. CBD Formulated with Care Full Spectrum Hemp Extract Introducing a scientifically formulated sense of well-being myremede.com

MyRemede Brand Identity Guidelines • Brand Assets • 02.5 Graphic System CBD Formulated with Care The Block Unit How to... Full Spectrum Hemp Extract Again, this serves as a guide and not a rule Introducing a scientifically formulated sense of well-being when composing a layout. myremede.com Step 1 (Width + Height) Step 2 Convert to mm Step 3 Divide by 50 Example: 9.5 + 12 = 21.5 inches 21.5 inches = 546.1 mm 546.1 mm / 50 = 10.92 mm = 10.92mm

03 Advertising Applications

03.1 Print Formats

MyRemede Brand Identity Guidelines • 03.1 Advertisement Applications • Print Format Print Ad These examples serve CBD Formulated as general rules. with Care Adjustments can be made depending on Full Spectrum Hemp Extract creative needs. Introducing a scientifically formulated sense of well-being. CBD Formulated with Care myremede.com Full Spectrum Hemp Extract Introducing a scientifically formulated sense of well-being. myremede.com

MyRemede Brand Identity Guidelines • 03.1 Advertisement Applications • Print Format Print Ad Example magazine spread. CBD Formulated with Care Full Spectrum Hemp Extract Introducing a scientifically formulated sense of well-being. myremede.com

MyRemede Brand Identity Guidelines • 03.1 Advertisement Applications • Print Format OOH CBD Formulated with Care Full Spectrum Hemp Extract myremede.com

03.2 Digital Formats

MyRemede Brand Identity Guidelines • 03.2 Advertisement Applications • Digital Format Web Banners 160 x 600 300 x 600 Standard banner sizes Head Headline line area. area. 300 x 250 Headline area.

MyRemede Brand Identity Guidelines • 03.2 Advertisement Applications • Digital Format Web Banners 160 x 600 300 x 600 Standard ba er sizes Head Headline line area. area. Learn More 300 x 250 Headline area. Learn More Learn More

The guidelines put forth are meant to form a solid foundation, for the visual identity of our brand. Progression and iteration will always be considered. Thank you