BTIP Builder Presentation for Shea Homes

Keller Williams Realty & The Luxe Homes Team PresentThe National Builder Trade in Program

Keller Williams Realty#1 in North America Now Worldwide Over 790 offices in 8 ContinentsKeller Williams Builder Trade In Program™ #1 Builder Trade In Program in the U.S. In 40 states and 100 cities Sold over 3,000 homes nationwide For over $1.3 Billion in volume in 2015

WHY OUR NATIONALLY PROVEN PROGRAM WILL SELL MORE HOMES:Your Buyer has options to cover every situation!ü Builder Trade In: pool of ü Out of State Program: capture investors out of state buyers coming to our area. 700 Keller Williamsü 3 year business lease program offices nationwide.ü Lease buyout for renters ü Second Chance Lending Program: Turn down lenders.ü Retail sale with discount Outside Fannie Freddie commission guidelines.ü Equity recovery program

Program DetailsBuilder Trade In Partners with the Builder to:P Represent the buyer on their P Sell, lease and/or lease to new home purchase own the resale homeP Provide beneficial P Refer out-of-state clients to compensation structure top Keller Williams agents in the client’s home stateP Value gained from the sale will potentially save P Write the contract for the new thousands for your buyer home before or after the personal consultation

How the Program Works Builder Trade In Partnership§  Builder Sales Agent identifies §  Builder Trade In Agents make a buyer with a home to sell or contact with the buyer, lease. explain the program, and set appointment.§  Builder Sales Agent gathers information from buyer: §  Builder Trade In Agents go on (name, phone, e-mail, appointment and inform address). Builder Sales Agent of the results.

Top 5 Reasons to Embrace the Realtor Outreach Program1)  FACT: For every 100 homes sold most “move up” builders have similar statistics: 71% co-broke realtor sales 24% house to sell, buyers with no realtors 5% cash, non-contingent, no realtor sales What if: Through education, systems and a new home website these agents could become “Ambassadors” and sell 2-3 homes per year?

Top 5 Reasons to Embrace the Realtor Outreach Program2) FACT: The builder market had a “pent up” demand due to lack of building over the last 4 years, foreclosure lots were inexpensive and builders could build quickly... those lots are gone and builders are developing new land at a record pace! What if: 20% of the Realtors who do 80% of the sales became “Ambassadors”, learned how to sell, market and lead generate for new home buyers for YOU?

Top 5 Reasons to Embrace the Realtor Outreach Program3) FACT: New homes are more expensive than “used” homes, but are more energy efficient, appreciate faster and provide a better lifestyle, but Realtors don’t know this and need to be educated! What if: Through the “Ambassador” program we educate Realtors on “How new homes are better” by teaching about energy efficiency, SEER and HERS ratings?

Top 5 Reasons to Embrace the Realtor Outreach Program4) FACT: Interest rates are going up. What if: You had hundreds of “Ambassadors” that could explain the value of buying a new Toll Brothers home as it relates to long term saving for utilities and why now is still an “all-time” great time to buy?

Top 5 Reasons to Embrace the Realtor Outreach Program5) FACT: With more lots and more builders, we will need more buyers and new home awareness. What if: For every trained “Ambassador” you could reach 200 or more customers per week? With new home Fridays, we guarantee a minimum of 50 “Ambassadors” with a sphere of influence of 200+ each before any fees begin. Sample reach: 50 “Ambassadors” x 200 per agent database = 10,000 impressions per week, or 40,000 impressions per month 100 “Ambassadors” x 200 per agent database = 20,000 impressions per week, or 80,000 impressions per month Our goal is no less than 200 “Ambassadors” per market and we are currently in 50 markets across the U.S.!

We want our clients to “Live the Difference”

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