PHARMACEUTICAL MARKETING IN THE “NEW NORMAL”

PHARMACEUTICAL MARKETING IN THE “NEW NORMAL” October 28-29, 2022 Via ZOOM Sponsored by:

PART 1: COMPANY PROFILE

PART 2: PROGRAM PROGRAM DESCRIPTION This TWO DAY CRASH COURSE PROGRAM addresses pharmaceutical marketing challenges stemming from dramatic changes in the pharmaceutical business landscape, macro and micro- environmental conditions, technological advancements and changes in markets and changes in consumer behavior. The objective of this course is to help and guide participants understand and embrace best marketing practices, winning marketing strategies and tactics, building a community of loyal customers and more importantly, building entrepreneurial employees who will think, do and act like owners of the company. *with applied PRC-CPD units

PART 3: PROGRAM OF ACTIVITIES DAY 1 PHARMACEUTICAL MARKETING IS NO LONGER WHAT IT USED TO BE. PROACTIVE ACTIONABLE RECOMMENDATIONS • The Fast-Changing Business Landscape, Changing Markets and Changing Consumer Behavior. • The Changing Rules of Engagement in The Pharmaceutical Healthcare Industry. • A Glimpse of Best Practices at CVS Pharmacy and Walgreens Pharmacy. Also, in similarly-related business establishments (With Large Pharmacy Section and Aisles of OTC Drugs, Healthy Living Products & more): Walmart, Target, Sam’s Club and HEB. • A Customer-Centered Pharmaceutical Marketing Agenda. • Digital Marketing Strategies in the Pharmaceutical Healthcare Industry. Social Media Marketing. Internet Advertising. The Increasing Usage & Benefits of Mobile Healthcare Apps. Managing The Digital Marketspace vs. The Traditional Marketplace. • Building Entrepreneurial Employees. The Need for Ordinary Employees with Extraordinary Commitments. • Managing Change in An Era of Discontinuity & Disruptions. • The Outsourcing of Independent Contractors. • Telemedicine, Telehealth and E-Health. • Self-Diagnosis and Self-Medications. • The Rapidly Growing Generic Drugs Market. • Light At the End of The Tunnel In 2023 and 2024.

DAY 2 DO’s and DON’T IN PHARMACEUTICAL MARKETING - TO GROW & SURVIVE IN MARKETS WHERE OTHERS DON’T. WINNING MARKETING-MIX STRATEGIES - BEST PRODUCTS, BEST PRICE, BEST PROMOTIONS, BEST PLACE, BEST SERVICES & BEST REVEIWS. Company Logos & Symbols. Winning & Growing the Business Better & Faster Than Yesterday & Tomorrow’s Uncertainty. Segmenting, Targeting and Positioning Strategies (STP). The 4 M’s of the Marketing -Mix: Manpower (People), Money (Logistics), Machines (Computers & Devices) and Materials (Software), WINNING MARKETING STRATEGIES – BUILDING LONG-TERM, MUTUALLY WIN-WIN CUSTOMER LOYALTY & CUSTOMER RETENTION. Best Customer Relationship Marketing Practices. Customer Mind Share & Customer Traffic Share Rather Than Market Share. Out-of-Box Thinking. INTENSIVE GROWTH STRATEGIES – MARKET PENETRATION, MARKET DEVELOPMENT, PRODUCT/SERVICES DEVELOPMENT AND DIVERSIFICATION. PRODUCT DEMAND LIFE CYCLE STRATEGIES AND MARKET-GROWTH SHARE STRATEGIES. COMPETITIVE FORCES IN THE BUSINESS ENVIRONMENT – THREAT OF NEW ENTRANTS, THREAT OF SUBSTITUTES, BARGAINING POWER OF BUYERS AND BARGAINING POWER OF SELLERS. ANNUAL MARKETING PLAN AND ANNUAL PROFIT PLAN

PART 4: ABOUT THE RESOURCE SPEAKER Felix M. Lao Jr., Ph.D. Dr. Lao is a noted Marketing Guru in the U.S. since 2005 and is presently teaching online, Principles of Marketing, in the Undergraduate Degree Program at the University of Arizona Global Campus. Dr. Lao is also teaching online, Marketing Research, Digital Marketing I and Digital Marketing II in the Undergraduate Degree Program at Baker College- Michigan. Dr. Lao has previously taught Marketing Management, International Marketing, Consumer Behavior and business-related courses in various Colleges & Universities in the U.S., among others at the San Diego State University, DeVry University, University of Saint Francis, Grand Canyon University, Southern New Hampshire University. Dr. Lao has successfully completed Five Degrees namely: Doctor of Philosophy, Ph.D., Master in Business Administration, M.B.A., Bachelor in Business Management, B.B.M., Doctor of Optometry, O.D. and Associate in Arts, A.A. – Preparatory Medicine. Dr. Lao has written and published books, by Anvil Publishing, Inc., among others the following: Pharmaceutical Marketing, 4th edition. Pharmaceutical Business Cases, Pharmaceutical Care, Pharmaceutical Economics Accounting, Princip[les of Marketing, 101 Best Marketing Practices, 101 Principles of Marketing, 101 Product Innovations & Marketing, 101 Consumer behavior,101 Ways To Motivate Your People,101 Profitable Negotiating Techniques, 24 Strategies for Effective People Management, Marketing Cases and Successful Selling Strategies. Dr. Lao was a recipient of various awards, among others the following: Agora Award, For Outstanding Achievement in Marketing Education, from the Philippine Marketing Association; Outstanding Faculty Member in the Graduate School of Dela Salle University; Outstanding Faculty in the Graduate School of the University of Santo Tomas; Outstanding Marketing Educator, from the Association of Marketing Educators. Dr. Lao was formerly President of the Philippine Marketing Association and as President of the Association of Marketing Educators. Dr. Lao also has served as Board of Trustee, Small Enterprise Research Development Foundation. Dr. Lao was Chair, Management Committee, Business Cluster, UST Graduate School. Dr. Lao was Marketing Consultant at UPISSI, sharing Lecture-Presentations on Strategic Marketing Course, Creative Selling Techniques and more. Dr. Lao is presently, member, Coalition of Agriculture Modernization in the Philippines. Dr. Lao is presently, 3rd Degree Knights of Columbus, Santo Nino Parish, Our lady of Manaoag, San Antonio, Texas. Dr. Lao was formerly Vice-President, Unilab Generics (now RiteMED, Phils.), Director, Unilab Distribution and as Unilab Consultant (after retirement), for six years, prior to migrating the U.S.

PART 5: REGISTRATION PROCESS Registration Options: 1. Register via this registration link or QR code 2. Register via email Email to [email protected] your proof of payment together with the following details: a. Complete Name (According to your PRC ID) b. PRC ID No. c. PRC Expiration Date d. Cellphone number e. Email Address

PART 6: PROGRAM FEES EARLY BIRD REGISTRATION RATE AMOUNT by 8th Oct 22 PHP 2,000.00 NORMAL REGISTRATION RATE PHP 2,800.00 Registration Inclusion and Policies 1. Registration fee includes access to the program. 2. The deadline of early bird registration is on October 8, 2022. Registration beyond Oct 8 will be considered as normal registration. 3. Registrants who do not show up for the webinar will not be given a certificate of completion and their registration will be forfeited. No refund will be given and the registration is not transferable to any other webinar offerings of ACE RX or its partners. 4. The organizer will be using ZOOM as an online platform for this seminar. The organizer will send the Zoom Link and other details via your registered email 2 days before the seminar date. If in case you didn't receive the details 2 days before the seminar, please contact us immediately. It is the registrants responsibility to ensure that he/she has a stable internet, has the appropriate gadget to use for the webinar and secure the zoom link/details of the webinar. 5. The organizer has applied this seminar to the PRC-CPD Council for Units and we are still waiting for their response as to how many units can be granted or if the seminar will be approved/disapproved. Please understand that the approval and granting of units is beyond the organizer's control. 6. Program fees are non refundable and non transferrable.

PART 7: PAYMENT CHANNELS

CONTACT INFORMATION Mobile number: 0966 543 7553 Email: [email protected] Facebook page: https://www.facebook.com/HelloACERx Address: ACE RX, 140 Sanciangko St., Cebu City