PFC - Sustainable Pakistan Issue - December 2020

December 2020 Issue No. 1

Chief Editor Karl Borgschulze Managing Editor Simone Charlet Associate Editor Saniya Nasir Design Tory Ho Photos (CSI) Nouma Ayyaz Published in Hong Kong ©CSI 2020



Crescent Bahuman Ltd.

Partnership for Compliance Sustainable Pakistan December 2020 2 Sustainable Intermarket Knit, with Vision Letter From The Pakistan Samad Apparel Technologies Editor A conversation and Vision to get the ball between the Technologies. rolling. 3 leaders of the In Partnership project. 37 83 Towards the A New Look Step Up Future 15 Eurocentra Partnership A new approach Winning finds new ways between Evonik, to sustainability German Design to present and Sockenmacher, in fashion. Award 2021 communicate Intermarket, and 5 sustainable OTTO creates About this Issue 17 products. innovative socks. Worker’s Voice 7 Meet the people 51 101 Making at the production Kicking It Off A New lines of Eckart connects Conception of

Intermarket

Partnership for Compliance Sustainable Pakistan December 2020 Design 123 Sustainability Bridging The Design as a Connecting and digitalisation Quality Gap powerful driver Minds in focus with Glocal of change. The Youth Network By Lutz Dietzold Entrepreneaurs 133 Virtual event Network Show On hosted by PFI, 113 supportes and Representing TTI and CSI. ModEurop collaborates Pakistan’s Next season’s with leaders of Sustainable 139 colour trends tomorrow. Manufacturers Image Credits - ethical, on International sustainable, 125 Platforms made in Upcoming Pakistan. Trade Shows 137



Letter From The Editor Welcome to the Sustainable Pakistan magazine edition. Sustainable Pakistan is a long-term industry initiative providing sustainable, innovative and digital solutions for the global fashion industry. It is based on initiatives addressing labour and enrivonrmental standards in Pakistan’s textile industry, funded by the German Federal Ministry for Economic Cooperation and Development, BMZ, and realised by Deutsche Gesellschaft für Internationale Zusammenarbeit GIZ. Through the initiative, we had the chance to enter incredible partnerships and develop exciting products. As the year comes to an end, we invite you to take a look not just at what we have achieved, but also towards the future. We got together different people from the industry to share their views on the project, fashion, and the future with the readers. See for yourself what Pakistan has to offer in terms of sustainable productions and innovative producers. Find out what trends we can expect next year. Get updated on the trade fairs to look forward to, learn what makes a global brand, meet the people behind the clothes, and more. Thanks to the many contributors, we were able to put together diverse content for this edition. Enjoy the read! Karl Borgschulze Chief Editor 2

Partnership for Compliance A vision for the future of fashion and how we can get there. From the beginning of the industrialisa- simply, humans, differences in opinion are inev- tion, the textile industry has played a key itable. On the road towards a sustainable future, role in drawing attention to the questions the only way forward is to continue questioning of the time. As so often in history, the established theories. Only when we find evi- fashion industry now stands at the frontline of dence that falsifies a hypothesis have we learned radical global change again. The world is chang- something new and achieve progress. ing more rapidly than ever. Precisely the right “The growth of knowledge depends entirely upon time to halt and think for a moment. How do we disagreement” want to shape that change? What values are im- - Karl Popper portant to us? What direction to we want to go? Based on five #3 Sustainability is the li- fundamental principles, the cence to operate Partnership for Compliance is How can we realise a future our approach to these ques- in which all parts of society tions. can live together on our plan- et? Sustainability means using #1 Fashion is a human need science, constructive dialogue As a way of self-expression and and exchange of ideas to find communication, fashion is an an answer to that question – inherently human need. Sat- to scientifically find a balance isfaction of that need is legiti- between environment, socie- mate and allowable, as long as ty and economy. Sustainabil- it is done by responsible citi- ity has become the license to zens and consumers who are operate, and industries that capable of making informed Karl Borgschulze do not adjust to that new re- decisions for themselves. ality will not survive for much Therefore, fashion should not longer. be a privilege. Increases in prices make fashion inaccessible for parts of society and is therefore “We’re recovering, but to a different economy” not the way forward, but backward. Sustainabili- – Jerome Powell (Chairman of the US Federal Re- ty does not have to be more expensive. Instead, it serve) our ambition to create sustainable fashion prod- ucts while remaining accessible for everyone. #4 The future is global Just like fashion, globalisation connects us. Con- #2 Follow the science and embrace discourse necting regions with the world is necessary to Given the complexity of the world, society, and create a just and sustainable fashion industry. 3 Issue No 1 / Sustainable Pakistan

While local processes are pertinent, they must be activities, we support them in obtaining this ‘li- seen in a global context. A partnership of equals cense to operate’ with the tools and network they that localises the sustainability dialog and in- need. volves local stakeholders in the debate around sustainable development is the best way to es- II Innovation tablish mutually beneficial cooperation within Innovation is using creativity to find new ways dynamic globalization. of solving existing or new problems. It is the key to problem solving in an increasingly complex #5 Communication and marketing are essen- world. In that sense, it becomes part of all our tial activities, not only of processes and materials, We are exposed to floods of media and advertise- but also in finding new perspectives, new ways ments. In these times of information overload, to work and to cooperate. we will drown if we are not loud enough. The tools for professional, concise marketing com- III Communication munication already exist – there is no shame in It is challenging to communicate complex mat- using them. ters in a way that is both digestible and substan- tial. To communicate a message amidst constant As the challenges we are facing globally are im- media overkill, it needs to be condensed to a mense and complex, we need to rethink not just minimum in order to attract attention, all with- what and how we produce, but also the processes out sacrificing its well-founded essence. Sustain- and collaborations behind them. In order to find able and innovative products can be successfully the solutions for the future we want, we will need marketed, but they need to communicate their new partnerships and business models. Part- story precisely, or else they will drown in the nership for Compliance brings together diverse flood of information. people and organisations to trigger knowledge exchange and advance the sustainability debate. The Partnership for Compliance works on these Based on the five foundamental principles, we three core areas with a network of forward-think- identified three core areas to take actions in to ing partners. Together, we create sustainable realise our vision. One the one hand, we have products, implement innovative products and to operate in the area of sustainability to make build new global partnerships with the aim to processes, production and products less harmful shape the future of fashion. This magazine is a on environment and society. On the other hand, first look at what that future can look like. we need to continually improve and find better solutions by integrating innovation in all our ac- For more than half of his life, Karl Borgschulze tivities. Lastly, we have to work out a way to ef- has actively sought to change the fashion industry fectively communicate what we do to the world. for the better. For the past three decades, he was part of the industry’s struggle towards sustainabil- I Sustainability ity. He has been there in the ups and down, with The economic outlook of the world is one that grand ideas, failures and successes. The Partner- favours sustainable solutions. With altered con- ship for Compliance is his latest endeavor, which sumer behaviour, new regulations and pressure aims to provide the tools and solutions necessary from science, businesses have no way around for businesses to meet the increasing sustainabili- genuine commitment to sustainability. With our ty requirements. 4

About This Issue Today, global supply chains and the topics as- ner factories on international shows and by win- sociated with them are on everyone’s lips. With ning the German Design Award for its communi- this magazine issue, we make the partnerships, cation design. (Making Sustainable Pakistan) processes and people that make up those supply chains visible. The global fashion industry is in The programme organised by the GIZ engaged the focus of consumers and the media because closely with textile factories in Pakistan, enhanc- of the environmental and social compliance is- ing social and environmental compliance in the sues found in its supply chain. This magazine is partner factories and improving working condi- not about what needs to be improved, but about tions. To show the faces of the people along fash- what is already improving. It is about making ion supply chains, we met up with workers from the fashion supply chains and the people along our partner factories. Read their interviews in it visible to the global audience. It shines a light Worker’s Voice. on the new partnerships that have already been formed, and the innovative solutions we are Pakistan is full of innovative potential. A new finding together. Innovation is about technolo- generation of young entrepreneurs and fu- gies and materials, but also about new processes, ture-oriented business leaders is emerging. The approaches, and ways to work together. Young Entrepreneur Network collaborates and supports start-ups and young entrepreneurs in New Partnerships Pakistan and connect them with a global net- Sustainable Pakistan was one of the first pro- work. (Connecting Young Minds) jects that followed this new approach to co- operation in the fashion industry. Within its Implementing Innovations programme, factories have been modernised, There are many innovative technologies and processed optimised, staff trained, energy and materials available in the market, yet they often water saved. On top of that, Sustainable Pakistan do not find the way into consumer products. is a strong communicator representing the part- Within our activities, we connect innovative partners from around the world to implement these innovations in exiting products. 5 Issue No 1 / Sustainable Pakistan

Evonik, the German specialty chemicals ex- portant trade fairs. (Upcoming Trade Shows) pert, develops products that can make a sus- The German Design Council is one of the lead- tainable difference in fashion, such as the bio- based EVO® yarn. We connected them with our ing authorities in the global design community. forward-thinking manufacturer in Pakistan, In- While impressive design and branding are im- termarket, who has the capabilities to produce portant, they only work if there is a convincing, socks from that yarn. Paired with the sock exper- sustainable story behind them. The collabora- tise of Die Sockenmacher and the platform pro- tion between the German Design Council and us vided by Otto, one of the world’s largest online now provides everything manufacturers need to retailer, we are creating an exceptional innova- build a global brand. (A New Conception of De- tive and sustainable sock collection by bringing sign) together these four extraordinary partners. (Step up) As a sourcing agency, Eurocentra has made great experience with Pakistan’s manufacturers. In a similar set up, we have brought together To showcase just what they have to offer in terms innovative pigment maker Eckart with two excel- of sustainable, compliant fashion, Eurocentra lent manufacturers in Pakistan, Vision Technol- found an inventive way to communicate to inter- ogies and Samad Rubber, to create soccer balls national audiences. (A New Look) with metallic effects. Thanks to our activities, the ball will spread our message while looking abso- Thanks to the joint effort of all our partners, lutely stunning. buyers have ventured into Pakistan that would otherwise have avoided the country, and com- Sustainability in the Spotlight panies in Pakistan are seizing opportunities The inevitable progression towards sustain- to distinguish themselves on the international ability has reached the centre of the industry. stage. New partnerships have been established In 2021, sustainability and digitisation take the between organisations that before had not even main stage on some of the industry’s most im- considered such an option. New leaders realise sustainability and innovation in their business. This issue tells their stories. 6

Sustainable Pakistan was a project funded industry. Partner factories were supported by Deutsche Gesellschaft für Internationale in reaching internationally accepted Zusammenarbeit (GIZ), which took place standards of social and environmental in Pakistan’s Punjab state from August compliance as well as improve efficiency. 2019 to October 2020. Its objective was to Activities included assessments, trainings, enhance sustainability and compliance in events, and representation of the partners selected companies of Pakistan’s textile and the project on global platforms. 7 Issue No 1 / Sustainable Pakistan

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Making Sustainable Pakistan The Initiative for Sustainable and Innovative Solutions Sustainable Pakistan is a long-term indus- (BMZ). Being part of the German government’s try initiative providing sustainable, inno- development cooperation, GIZ also cooperates vative and digital solutions for the global with local institutions of the Government of Pa- fashion industry. It is based on projects kistan to develop their capacities in labour-relat- developed and run by the German Development ed areas. Agency GIZ, in particular the project to improve labour standards in Pakistan’s textile industry Lukas Rebentisch (LSP). The initiative’s mission is to create and Project Manager - Sustainable Pakistan, CSI realise innovation in the fashion industry while Lukas Rebentisch has 5 years of experience of promoting Pakistan as excellent sourcing part- managing projects in various industries and sup- ner for sustainable fashion. ply chains. He is an enthusiast for sustainability and a passionate coach, trainer and consultant. Sustainable Pakistan works in partnership with As project manager of Sustainable Pakistan, he producers to create safe and decent employ- planned and coordinated the project, consulted ment and economic opportunities for workers and conducted trainings. in Pakistan, while protecting the environment. It offers consumers the opportunity to be “part Muhammad Ubaid of the solution” for a sustainable future in fash- Component Manager - Private Sector, GIZ ion by creating sustainable and innovative prod- Muhammad Ubaid has 10 years of experience ucts with our partners. With communication and in leading and implementing private sector de- transparency along the supply chain, every prod- velopment projects of national and internation- uct tells a story that connects tradition with tech- al development cooperation. Since 2016, he is nology, local development with global changes managing the private sector development com- and people across continents. ponent in a project on labour standards and environmental good practices in the textile and Romina Kochius garment industry for Deutsche Gesellschaft für Project Manager - Labour Standards Pro- Internationale Zusammenarbeit (GIZ). With a gramme, GIZ special interest in organizational development, Romina Kochius has been working as a project change management and quality management, manager in Pakistan for GIZ since 2014. She is he supports the Sustainable Pakistan project as responsible for the projects addressing sustain- seasoned and technically skilled component ability in the textile and garment industry that head. GIZ implements on behalf of the German Minis- try for Economic Cooperation and Development 9 Issue No 1 / Sustainable Pakistan

Participants pictured during a workshop at Faisalabad Raza Abbas Romina: A key aspect of Sustainable Pakistan is Advisor - Organisation Development, GIZ to support companies in the textile and garment Raza Abbas is a Globally Acclaimed Human De- industry in their efforts to comply with labour velopment Practitioner who has travelled exten- and environmental standards. Interestingly, this sively globally and nationally.  As a knowledge also creates economic benefits, as production enthusiast, he presents Pakistan in 6 continents becomes more efficient. We have also observed at premier global forums. He has diverse work that our partner companies managed the COVID experiences with the private and public sector 19-crisis this year much better than others: Im- in institutional development, capacity devel- proved working conditions and environmental opment and has led various change initiatives good practices made them more resilient vis-à- in Pakistan at reputable organizations, most re- vis economic shocks. cently Sustainable Pakistan. Ubaid: Sustainable Pakistan is one of GIZ-LSP’s How did Sustainable Pakistan contribute to premium initiative under private sector devel- the development of Pakistan’s manufacturing opment. Through this initiative, the sustainable industry? practices of Pakistan’s industrial sector were pre- sented at different international platforms. Many 10

Making Sustainable Pakistan factories have the potential to compete globally, the service partners in the project, which made so we focussed all possible efforts around help- my life easier from a project management point ing them fulfil all sorts of international manufac- of view. turing compliance obligation. What made Pakistan a suitable partner coun- Raza: I am very optimistic that Sustainable Pa- try for this innovative approach? kistan has laid an excellent holistic foundation Lukas: I have been working with partners in Pa- of institutional development for the textile fac- kistan for three years now. The country, in my tories in Pakistan. There are several success sto- personal opinion, is highly underrated. The mar- ries from Sustainable Pakistan on how diverse ket not only provides an integrated (cotton) sup- textile factories in Pakistan have demonstrated ply chain, it also provides an interesting mix of excellence in a wide range of productivity areas. companies needed for a project such as Sustain- The capacity development sessions led by Lukas able Pakistan. From small companies with little and his colleague Joseph to textile factories rep- to no export experience to international players resentatives in Pakistan were based on the needs providing for the most renowned global brands of the textile sector. I personally attended some – there is a potential partner for every kind of of the sessions. The content of the workshop was global business available. In addition, through- in depth and provided a great foundation to draw out the last years, the partners in Pakistan have upon in the future. shown the highest degree of eagerness to learn Compared to previous projects, what was differ- more as well as an openness to innovate, develop ent about this particular project? and progress – essential traits for the successful implementation of a comprehensive and chal- Lukas: In simple terms, the whole approach. lenging project such as Sustainable Pakistan. While previous projects were focussed on certifi- cation targeted qualifications based on a specific Romina: Let’s face it: Pakistan’s reputation on customer request, the Sustainable Pakistan con- the international floor regarding working con- cept turned things upside down. By qualifying ditions and environmental protection is not the factories against comprehensive international best. And yes, there is room for improvement: requirements, introducing independent moni- there are companies that don’t perform well, toring systems and providing the basis of a con- but – and that’s the important message – there trolled and transparent product supply chain, are a lot of producers that are very enthusiastic we have not just raised the bar but at the same about sustainability and who go to great lengths time qualified a number of suppliers to expand to get things right. Our partner companies are their international businesses and their custom- true gems of the business, I would say. All in all, er base or enter international markets altogether. there are a lot of very ambitious, energetic and The developed system allows the factories not dynamic textile and garment producers in Paki- only to provide sustainability related informa- stan. They are innovative, take feedback very se- tion to their customers but also a highly compli- riously and are very fast-learning organisations. ant and transparent product with a story around. The textile and garment industry in this country is very promising. Ubaid: The project itself was quite unique as How has the experience helped you in this pro- it covered sustainable concepts in innovative ject? products with transparent supply chain. Another difference I experienced with Sustainable Paki- Raza: Sustainable Pakistan is an innovative and stan was the ownership and the keen interest of inspiring project showcasing Pakistan textile fac- 11 Issue No 1 / Sustainable Pakistan

L-R Romina Kochius, GIZ; Baber Khan, Nishat Chunian Ltd; and Sameer Ahmedani, Ayoob Textile Mills Ltd, speaks at a panel discussion on Sustainable Pakistan at heimtextil fair tories globally, especially to the European mar- promoted ‘Made in Pakistan’, which is essential ket. My prior experience helped me deal with for Pakistani brands to excel globally. Pakistan is diverse factories representatives of Sustainable a veiled diamond, and this project has provided Pakistan amicably, my institutional marketing Pakistani textile owners with increased visibil- and good governance experiences really helped ity, and the opportunity to showcase their tex- me contribute to the textile sector and Sustaina- tile products in European markets. This way, the ble Pakistan project.  producers expanded their reach which results in business growth, which is exciting for everyone! Ubaid: As component head, it was relatively easy for me to address, discuss and execute new ideas Lukas: The markets are ready for a compliant and emerging issues regarding project indicators and sustainable product as well as diversified to our service partner, which they accommo- supply chains providing innovation on a regular dated quite well. The planned project activities basis. The approach is market ready and setting went quite well, so that we could also accom- a new benchmark for well-managed and trans- modate unplanned assignments easily, such as parent supply chains. Something that has been representing the project at local conferences or recognised by the prestigious “German Design organising COVID-related change management Award” which has been awarded to the unique workshops. systematic approach Sustainable Pakistan has taken. What has been most remarkable thing you take away from the project? In addition, we have learned that internation- al collaboration is essential. By bringing in var- Raza: The question is quite a brain teaser, as ious partners throughout the project phase, it there so many remarkable things that happened was possible to react to sudden developments or in the course of the project. One highlight was changes. Projects are living organisms and have definitely being recognized with the prestigious to be treated in this way. award from the German Design Council that en- dorses the excellence of the work we did. I per- Another remarkable take away is that even high sonally enjoyed how we branded, inspired and external pressure does not stop the implemen- 12

SuSsutasitnaainbalebPleaPkaisktiasntan tation of a good project. The ongoing pandemic scope of product development is quite high, but brought its challenges. However, with a unified we should still add some new topics, like circular approach, a high degree of flexibility and the economy, 3R principle etc. We should also link ability to adapt to changing frameworks this was Sustainable Pakistan with government agencies handled extremely well by all partners. Trust, for scaling purpose and make local support and reliability and dedication can overcome the big- human resource available. gest challenges out there. Romina: I think that there are two important What, in your opinion are the next essential steps: Firstly, we need to tell the world that it is steps and the way forward? worth exploring Pakistan as a country to source from. Secondly, I would like to take things fur- Ubaid: The concept of Sustainable Pakistan itself ther. Our partner companies’ engagement in sus- is quite momentous and should be carried for- tainability have a very solid foundation to engage ward to the next phase. We must also have plans more in product innovation, diversification and for executing activities even in uncertainty. The specialisation, and, by this, in value addition. 13 Issue No 1 / Sustainable Pakistan

Solar Panels At Nizam Apparel in Lahore, Pakistan. 40% of the power generation at the factory is attained through sustainable and cost-effective sources. Our partner companies managed to stabilize the ners will continue to provide knowledge and production processes considerably and hence bring experience to the table. It is important that spend less time on trouble shooting and more the factories that have participated in the project time on continuous improvement. This also un- continue their work generating a transparent and leashes creative potential. As a result, we have a integrated supply chain. The project has been a couple of examples where our partner compa- successful showcase for what is possible – with- nies already started exploring new markets and out customers pushing for the development. This products successfully. In the future, I would like is one of the key messages that needs to be trans- to support the textile and garment industry more ported. Sustainability, compliance and success systematically in product and process innova- can be forged. It does not need external factors tion. to change or develop, intrinsic motivation with a clear focus will allow for “good things to happen”. Lukas: Sustainable Pakistan has developed a Together with strong partners this is the way for- fantastic foundation. Some partners have ex- ward. celled and exceeded all expectations. These part- 14

Success at the German Design Award 2021 Sustainable Pakistan has been recognised plementation. In each category, the jury awards for its innovative design in the German an appropriate number of entries with this mark Design Award 2021. The initiative was of excellence for innovative design based on awarded two prizes for outstanding de- their quality.They are selected by a separate ex- sign quality by the highly esteemed, internation- pert jury for each category of the German Design al jury of the German Design Council. Awards. Sustainable Pakistan was selected Winner in Jury statement: the category Excellent Communications Design - Eco Design as well as received a Special Men- An innovative, sustainable and technological tion in the category Excellent Communications redefining of the global fashion industry. This Design - Brand Identity. unique design concept combines traditional knowledge, new materials and innovative design The German Design Awards are the internation- and production processes, creating a new connec- al premier prize of the German Design Council. tion between the manufacturer and the consumer. Their goal is to discover, showcase and recognise For contemporary, transparent and sustainable unique design trends. As such, high-calibre sub- consumption. missions from the fields of product and commu- nication design – all of which play a pioneering This prestigious recognition shows that besides role within the international design landscape being an innovative, collaborative and sustaina- in their own way – are honoured every year. The ble initiative, Sustainable Pakistan also pioneers German Design Awards, which were initiated in in developing solutions for the global fashion 2012, are amongst the world’s most renowned industry and contributes to the international de- design awards and enjoy a prestigious reputation sign landscape in a unique way. Thanks to the that extends well beyond specialist circles. joined effort between the project team and the contribution of all our partners, this prestigious The »Winner« distinction of the German De- achievement was made possible. sign Awards pays tribute to outstanding and commendably realised design work in the con- The award ceremony will take place on 19 Feb- text of a specific category. The »Special Mention« ruary in the context of Ambiente fair. distinction of the German Design Awards pays tribute to consistent design conception and im- 15 Issue No 1 / Sustainable Pakistan

SPECIAL MENTION BRAND IDENTITY P R O J E K T . P R O J E C T Sustainable Pakistan bietet der globalen Modeindustrie durch die Verbindung von Technologie, Innovation und Nachhaltigkeit neue Perspektiven. In einem einzigartigen Designkonzept, welches traditionelles Wissen, Transparenz, neue Materialien, optimierte Design- und Produktionsprozesse vereint, werden Lösungen für zeitgemäßen, nachhaltigen Konsum angeboten. Jedes Produkt vermittelt zugleich die Geschichten der Menschen dahinter und verknüpft Hersteller mit Nutzern über Lieferketten hinaus. Sustainable Pakistan is a unique project for the global fashion industry that enables ethical design by empowering manufacturers and consumers to be part of an innovative solution. Every product is designed with its impact on people and the environment in mind, treasuring traditional knowledge and taking advantage of latest technology. All processes can be traced through transparent supply chains. This gives each product a story to tell, translating abstract information into a tangible design. J U R Y B E G R Ü N D U N G . S T A T E M E N T O F T H E J U R Y Innovative, nachhaltige und technologische Neudefinition globaler Modeindustrie. Ein einzigartiges Designkonzept vereint traditionelles Wissen, neue Materialien sowie innovative Design- und Produktions- prozesse und kreiert eine neue Verbindung zwischen Hersteller und Nutzer. Für einen zeitgemäßen, transparenten und nachhaltigen Konsum. An innovative, sustainable and technological redefining of the global fashion industry. This unique design concept combines traditional knowledge, new materials and innovative design and production processes, creating a new connection between the manufacturer and the consumer. For contemporary, transparent and sustainable consumption. Sustainable Pakistan Brand Identity . Brand identity Design Auftraggeber . Client Consulting Service International Ltd., Hong Kong SAR, China, www.applied-csr.com Consulting Service International Ltd., Hong Kong SAR, China, www.applied-csr.com Excerpt from the Germ99a5 n Design Award 2021 16

Washing machine at Intermarket in Lahore, Pakistan 17 Issue No 1 / Sustainable Pakistan

WORKER’S VOICE Globalisation is complex and difficult to grasp. The way we are connected to people around the world is immediate, yet in-transparent. With Worker’s Voice, we are trying to lift the fog and shine light on the people who make the clothes we wear. 18

Worker’s Voice Sadia Quality Checker In Trimming At Samad Apparel 19 Issue No 1 / Sustainable Pakistan

Worker’s Voice Sadia Quality Checker in Trimming, Samad Apparel May I ask your age? Who are you closest with caring. I like that about myself Yes. I am 23 years old amongst your siblings? as it is a quality I share with my My younger sister, Mafian father. He was very caring even What do you do? towards extended family Quality Checker in Trimming Who is your inspiration? My father. He was a wonderful What do you watch on the TV? What products do you deal and a kind man. I want to grow I mostly watch the news with? up to be like him Pants Who is your best friend? What did you want to become Amrozia. She used to work here. How long have you been when you were a child? She left when she got married working here? I wanted to be a teacher 6 years Are you also going to leave Who is your favourite work after getting married? How many siblings do you Pakistani singer? Yes most probably, if the have? Atif Aslam financial situation gets better 5 What are your future plans? What do you like to have for Are you the oldest? I’m engaged to be married so breakfast? Yes I’m looking forward to that I like Paratha and eggs What city are you from? Lahore What do you like the most Do you have any pets? about yourself? I have had a cat for 3 years I have been told that I am very 20

Worker’s Voice Zeba Quality Check Worker, Samad Apparel May I ask your age? Have you had any education? I like having vegetarian food Yes. I am 24 years old Yes, I have finished Secondary School What are your future plans? How long have you been I want to do a course in nursing working here? Do you live with your family? once my brother grows up and It has been 2.5 years Yes takes on the responsibility of my family as my father passed Did you work before joining How has your experience of away a while back this company? working here been? Yes It has been really good. I have What sport do you like? managed to learn a lot, not only I enjoyed playing cricket when What do you do here? about my work but general I was younger, but I rarely ever I conduct random quality things in life as well watch it now checks What are your working hours? Have you travelled much in What product do you work 8 am to 5 pm Pakistan? with? The factory took us to Faislabad Mostly pants but sometimes How many siblings do you for the GIZ Communities of jackets as well but that happens have? Practice Workshop rarely 5 Tea or Coffee? Do you know what countries Do you read any books? Tea are these products exported Not really. I end up spending to? most of my free time on the Do you know who the Not really. I just know that they phone President of Pakistan is? are sent abroad I am not sure. Imran Khan? What do you like to eat? 21 Issue No 1 / Sustainable Pakistan

Zeba Quality Check Worker at Samad Apparel 22

Worker’s Voice Sadia Quality Check Worker at Samad Apparel 23 Issue No 1 / Sustainable Pakistan

Worker’s Voice Sadia Quality Check Worker, Samad Apparel May I ask your age? 2013 when you were younger? 23 Doctor What does your father do? Since when have you been He has a shop Who is your favourite working here? Pakistani actor? Approximately 2 years Have you travelled much in Humayun Saeed Pakistan? What do you do here? Yes. I have been to Islamabad, What was the last gift you I am a quality checker Faislabad and Sahiwal received? A friend gave me blue bangles How many siblings do you Which city did you like the on Eid have? most? 4 Islamabad because I like What would you like to change mountains about yourself? What city are you from? I am very short-tempered. I Rahim Yar Khan What is your favourite dish? would like to be more patient Biryani When did you move to Lahore? What did you want to become 24

Worker’s Voice Humaira Packing Worker, Intermarket May I ask how old you are? How many siblings do you 20 years have? 3 What department do you work in? Who are you closest with? Packing My younger sister How long have you been What is your favourite animal working here? in the zoo? 3 years Elephant What is your zodiac sign? What do you prefer, tea or Capricon coffee? Tea What is your favourite animal? Goats What is your best friend’s name? What is your favourite colour? Iqra Pink 25 Issue No 1 / Sustainable Pakistan

Humaria Packing Worker at Intermarket 26

Worker’s Voice Muzaffar Majid Knitting Department At Intermarket 27 Issue No 1 / Sustainable Pakistan

Worker’s Voice Muzaffar Majid Knitting Department, Intermarket Since when have you been year’s PSL. They reached the here? finals and their effort could I was hired as a helper in 2008 evidently be seen and now I work in the knitting department, tackling any Who is your favourite issues that may come up in the cricketer? machines Shahid Khan Afridi but I like Muhammad Amir in balling May I ask how old you are? 34 What do you want to do in the future? What did you want to become I would like to start up a textile when you were younger? business myself eventually at My maternal uncles are all in some point. I tried to do that in army but I wanted to go into the 2015 but couldn’t succeed police What superpower would you What would you do if you won like to have? the lottery? I would like to be able to read I would build a house for my other people’s minds family. What is the name of your best What is your favourite sport? friend? Cricket. I am really happy with Muhammad Iqbal Lahore Team’s effort in this 28

Worker’s Voice Sidra Stitching Department, Vision Technologies How old are you? This is my first job and it was a 24 little difficult to convince my parents to let me do it but now How much have you studied? they are very happy about it. I just got enrolled into a BA course at Open University. I What do you like to eat the pay the fee myself. It is part- most? time so it will take me 4 years to Chicken biryani complete it. I plan on doing a Masters degree in teaching after Is it difficult to make friends that. here at work? No, it is quite easy actually. What do you do here at this Since we work together all day, factory? we get time to enjoy as well. I I work in the stitching have four really good friends department. I have been here. They are all my best working here for almost 3 years friends. and in the same department from the beginning. Have you travelled anywhere in Pakistan? Do you know where these balls Islamabad, Murree and go? Gujranwala to visit my cousins. I just know that these are exported abroad. What did you want to be when you were younger? How has your experience of I wanted to become an army working here been? officer. It has been really good. They are especially helpful to girls Who are your favourite and really guide us on how to cricketers? continuously improve our work. Babar Azam and Shahid Afridi 29 Issue No 1 / Sustainable Pakistan

Sidra Stitching Department At Vision Technologies 30

Muhammad Qasim Stitching Department At Vision Technologies 31 Issue No 1 / Sustainable Pakistan

Worker’s Voice Muhammad Qasim Helper, Vision Technologies How old are you? to play Kabbadi and cricket Do you like working here? 21 and was in the under-19s for Yes, a lot. Since I have been Pakistan’s volleyball team. His working here for this long I have How long have you been son plays for the Under-16s. made quite a few friends and working here for? I wanted to play nationally as we tend to hang out etc. 2 years well. Do you watch tv? How many siblings do you Who is your favourite Not really, I just sometimes have and what do they do? Volleyball player? watch films. My favourite film is Six sisters. I am the youngest. It is a Brazillian one, Mirelo. I a Hollywood film called Greed. I am the closest to one of the don’t understand why people sisters, Attiya who is the only are not that interested in What would you do if you won unmarried one now. All my volleyball in Pakistan. Everyone the lottery? sisters have completed their is into cricket as Volleyball is a I would take my mom to Saudi education. I was studying too lot more difficult. We have two Arabia for Hajj. but had to quit when my father stadiums here but nobody goes. passed away, which is why I Although we have a very strong Have you travelled much in came to work here. team at Asia’s level. Pakistan? Murree and Islamabad. My What did you want to become What do you like to eat the college also took us to Lahore when you were younger? most? for a trip but I love Sialkot the My paternal uncle used to be a Beef Pulao most. very good sportsman. He used 32

With the positive impact created by the project in the partner factories, it was important to us show the people who it made a difference to - the people at the production line. Saniya Nasir is part of the CSI team and located in La- hore, from where she met up with them to have a chat. SANIYA NASIR Due to the international travel restrictions, I became the eyes and ears of the project in Pakistan. I work as the Communications Manager and work closely with our part- ner textile factories in the country. To cover the ‘Workers’ Voice’ section of the magazine, I visited three factories – Samad Apparel, Intermarket Knit and Vision Technologies – to talk to workers there. Chatting with them and asking them fun questions about their lives gave me a different perspective of things, as previously I had mostly only dealt with the factories’ management teams. The interviews offer an opportunity to meet people from different parts of the Punjab province, and see their view on the world. 33 Issue No 1 / Sustainable Pakistan Workers from partner factories in Pakistan

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Intermarket Vision Technologies Location: Lahore Location: Sialkot Vertically integrated, from knitting to packing Pakistan’s leading manufacture Main Products: Athletic and casual socks with modern, purpose-built fa Mission: To focus the energies and capabilities of Main Products: soccer balls, ha our people and create a workplace where learning rugby balls, goalkeeper gloves is fostered, integrity of character is inculcated Mission: Blending craftsmansh and development par excellence is the driver of in high-quality products that m economic activity, continuously re-shaping and international demands transforming us in the pursuit of the creation of an entity where pure merit, world class workmanship and brilliance is the culture. 35 Issue No 1 / Sustainable Pakistan

er of sports balls Samad Apparel acility andballs, volleyballs, Location: Lahore s Vertically integrated factory with state-of-the-art hip with technology technology and strong sense of responsibility for meet the evolving social welfare and environmental protection. Main Products: Denim and fashion wear for international clients like Mango, El Corte Ingles, 36 Takko, Losan, Inside, House, Cropp, Reserve and Dunnes Mission: To grow into a national and international industry leader by applying lean management principles, developing human recourses, and embracing sustainability, digitalisation and innovations.

37 Issue No 1 / Sustainable Pakistan

A NEW LOOK Pakistan has a lot to offer. Eurocen- tra found a new way to show that to the world - by organising engaging fashion shows with local models wearing sustainably produced fashion. 38

39 Issue No 1 / Sustainable Pakistan

A New Look 40

A New Look 41 Issue No 1 / Sustainable Pakistan

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Eurocentra is a trading company with stan operations of Eurocentra. With over 15 years over 35 years of experience trading ap- of industrial experience, his focus is to promote parel from the Asia market to interna- Pakistan’s textile and fashion industry as an in- tional customers, such as Otto Group, El teresting economy to the world. Corte Ingles, Galleries Lafayette, Ecko and more. Following a partnership approach, the compa- What lead you to organise the fashion shows? ny works in close relationship with its supplier in areas of sustainability, compliance and com- K: Our suppliers used to present us many sam- munication. For the latter, they recently came up ples and we were sending them to e-buyers. with a new concept to present their products and But we noticed that it became too hectic to re- reach customers as well as consumers – a fash- view every sample in a fast-paced meeting, and ion show with catwalk, showcasing the products even little difficult to find a meeting time some- of their suppliers in Pakistan. We got together times. Other times, we faced “suitcase packages”, with Holger Fischer and Kaschif R. Israr to talk where suppliers were bringing lots of irrelevant about the idea behind this new communication products to the buyers. Now we control the pres- concept. entation based on our pre-studies: buyers send us trend reports and mood boards, we get the Holger Fischer (H) is managing director of Euro- collections developed and then showcase “right centra Pakistan, navigating the road with a pas- quality” trendy articles to the buyers.  Fashion sion for high quality goods and highest care for shows are a very productive medium to pres- customers. Kaschif R. Israr (K) handles the Paki- ent the collections and give an impression of 43 Issue No 1 / Sustainable Pakistan