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["r\u1ed9ng l\u01b0\u1ee3ng. Trong c\u00f4ng vi\u1ec7c th\u00ec n\u00ean nghi\u00eam t\u00fac v\u00e0 ch\u0103m ch\u1ec9, bi\u1ebft th\u1ec3 hi\u1ec7n s\u1ef1 h\u00f3m h\u1ec9nh l\u00e0 b\u00ed quy\u1ebft s\u1ed1ng chung c\u00f9ng m\u1ecdi ng\u01b0\u1eddi. C\u00f3 th\u1ec3 nh\u1eefng b\u00e0i h\u1ecdc h\u00f3m h\u1ec9nh b\u1ea1n h\u1ecdc qua s\u00e1ch, \u0111\u00e0i, tivi nh\u01b0ng c\u0169ng ph\u1ea3i bi\u1ebft \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 b\u1ea1n m\u1edbi c\u00f3 nh\u1eefng k\u1ebft qu\u1ea3 kh\u00f4ng ng\u1edd. 6. Th\u00e1i \u0111\u1ed9 t\u00f4n tr\u1ecdng m\u1ecdi ng\u01b0\u1eddi M\u1ed7i ng\u01b0\u1eddi c\u00f3 s\u1ef1 th\u1ec3 hi\u1ec7n l\u1ed1i s\u1ed1ng c\u0169ng nh\u01b0 c\u00e1ch \u0103n m\u1eb7c kh\u00e1c nhau. B\u1ea1n h\u00e3y t\u00f4n tr\u1ecdng m\u1ecdi ng\u01b0\u1eddi nh\u01b0 nhau. N\u1ebfu b\u1ea1n ch\u1ec9 t\u1ecf ra th\u00e2n thi\u1ebft v\u1edbi kh\u00e1 gi\u1ea3 m\u00e0 t\u1ecf ra l\u1ea1nh nh\u1ea1t v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 ho\u00e0n c\u1ea3nh kh\u00f3 kh\u0103n th\u00ec b\u1ea1n s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c y\u00eau m\u1ebfn. Th\u00e1i \u0111\u1ed9 t\u00f4n tr\u1ecdng m\u1ecdi ng\u01b0\u1eddi l\u00e0 r\u1ea5t quan tr\u1ecdng. 7. Bi\u1ebft c\u00e1ch \u1ee9ng x\u1eed Khi ai \u0111\u00f3 y\u00eau c\u1ea7u b\u1ea1n \u0111i c\u00f9ng h\u1ecd \u0111\u1ebfn \u0111\u00e2u \u0111\u00f3, n\u1ebfu c\u00f3 th\u1ec3, h\u00e3y vui v\u1ebb nh\u1eadn l\u1eddi. H\u1ecd s\u1ebd c\u00f3 thi\u1ec7n c\u1ea3m v\u1edbi b\u1ea1n. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m th\u00ec c\u0169ng n\u00ean n\u00f3i r\u00f5 nguy\u00ean nh\u00e2n \u0111\u1ec3 tr\u00e1nh nh\u1eefng r\u1ea1n n\u1ee9t. 8. Tr\u00e1nh bi\u1ec7n h\u1ed9 cho h\u00e0nh vi c\u1ee7a m\u00ecnh \u0110i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi kh\u00f3 ch\u1ecbu, g\u00e2y nh\u1eefng \u00e1c c\u1ea3m c\u1ee7a ng\u01b0\u1eddi xung quanh v\u1edbi b\u1ea1n. N\u00f3i t\u00f3m l\u1ea1i, duy tr\u00ec th\u00e1i \u0111\u1ed9 s\u1ed1ng c\u1edfi m\u1edf b\u1ea1n s\u1ebd d\u00e0nh \u0111\u01b0\u1ee3c thi\u1ec7n c\u1ea3m c\u1ee7a m\u1ecdi ng\u01b0\u1eddi xung quanh. 149","Ch\u01b0\u01a1ng VI NGH\u1ec6 THU\u1eacT \u1ee8NG X\u1eec TRONG KINH DOANH I- V\u0102N H\u00d3A \u1ee8NG X\u1eec TRONG KINH DOANH \u1ee8ng x\u1eed trong kinh doanh l\u00e0 v\u1ea5n \u0111\u1ec1 t\u01b0\u1edfng nh\u01b0 \u0111\u01a1n gi\u1ea3n nh\u01b0ng l\u1ea1i h\u1ebft s\u1ee9c ph\u1ee9c t\u1ea1p v\u00e0 quan tr\u1ecdng, g\u00f3p ph\u1ea7n \u0111\u01b0a b\u1ea1n \u0111\u1ebfn v\u1edbi th\u00e0nh c\u00f4ng. Tr\u00ean th\u1ef1c t\u1ebf, \u00fd ngh\u0129a c\u1ee7a \u1ee9ng x\u1eed trong kinh doanh v\u00f4 c\u00f9ng l\u1edbn. Theo chuy\u00ean gia Ed Aasvik, gi\u00e1m s\u00e1t vi\u00ean ph\u00f2ng Computer Lab t\u1ea1i \u0110\u1ea1i h\u1ecdc Boise State University, \u1ee9ng x\u1eed \u0111\u00fang c\u00e1ch l\u00e0 ng\u00f4n ng\u1eef c\u01a1 b\u1ea3n nh\u1ea5t c\u1ee7a kinh doanh. Nh\u1eefng doanh nh\u00e2n th\u00e0nh \u0111\u1ea1t \u0111\u1ec1u hi\u1ec3u r\u1ea5t r\u00f5 th\u1ee9 ng\u00f4n ng\u1eef n\u00e0y v\u00e0 s\u1eed d\u1ee5ng n\u00f3 r\u1ea5t hi\u1ec7u qu\u1ea3. Th\u00f4ng \u0111i\u1ec7p m\u00e0 m\u1ed9t ph\u00e9p x\u1eed s\u1ef1 \u0111\u00fang \u0111\u1eafn t\u1ea1o ra \u0111\u00f3 l\u00e0 s\u1ef1 t\u00f4n tr\u1ecdng. Khi b\u1ea1n th\u1ef1c s\u1ef1 l\u1eafng nghe v\u00e0 \u0111\u1ed1i x\u1eed t\u1ed1t v\u1edbi m\u1ed9t ai \u0111\u00f3, b\u1ea1n s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec h\u1ecd \u0111ang suy ngh\u0129 v\u00e0 quan t\u00e2m. V\u00e0 ng\u01b0\u1ee3c l\u1ea1i, ph\u00eda b\u00ean kia c\u0169ng s\u1ebd t\u1ecf ra t\u00f4n tr\u1ecdng \u00fd ki\u1ebfn v\u00e0 c\u1ea3m x\u00fac c\u1ee7a b\u1ea1n. Kh\u00f4ng nh\u1eefng th\u1ebf, ng\u01b0\u1eddi \u0111\u1ed1i di\u1ec7n c\u0169ng s\u1ebd 150","c\u1ea3m th\u1ea5y th\u01b0 th\u00e1i h\u01a1n khi n\u00f3i chuy\u1ec7n v\u1edbi m\u1ed9t ng\u01b0\u1eddi bi\u1ebft ph\u00e9p \u1ee9ng x\u1eed. H\u1ecd s\u1ebd giao ti\u1ebfp c\u1edfi m\u1edf h\u01a1n, d\u1ec5 d\u00e0ng ch\u1ea5p thu\u1eadn quan \u0111i\u1ec3m c\u1ee7a b\u1ea1n h\u01a1n v\u00e0 th\u1ef1c t\u1ebf, h\u1ecd c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 th\u00eam nhi\u1ec1u th\u00f4ng tin cho b\u1ea1n. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng qu\u00fd gi\u00e1 trong kinh doanh. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ec3 hi\u1ec7n m\u00ecnh l\u00e0 m\u1ed9t doanh nh\u00e2n bi\u1ebft \u1ee9ng x\u1eed, h\u00e3y tham kh\u1ea3o nh\u1eefng l\u1eddi khuy\u00ean d\u01b0\u1edbi \u0111\u00e2y: 1. T\u00f4n tr\u1ecdng th\u1eddi gian c\u1ee7a ng\u01b0\u1eddi kh\u00e1c v\u00e0 c\u1ee7a ch\u00ednh b\u1ea1n \u0110\u1eebng cho r\u1eb1ng \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a b\u1ea1n lu\u00f4n c\u00f3 th\u1eddi gian \u0111\u1ec3 nghe b\u1ea1n n\u00f3i. N\u1ebfu c\u1ed1 t\u00ecnh bu\u1ed9c ng\u01b0\u1eddi kh\u00e1c ph\u1ea3i n\u00f3i chuy\u1ec7n v\u1edbi b\u1ea1n khi h\u1ecd \u0111ang b\u1eadn, b\u1ea1n s\u1ebd l\u00e0m l\u00e3ng ph\u00ed th\u1eddi gian c\u1ee7a h\u1ecd v\u00e0 c\u1ee7a ch\u00ednh m\u00ecnh, b\u1edfi v\u00ec b\u1ea1n c\u00f3 n\u00f3i th\u00ec h\u1ecd c\u0169ng kh\u00f4ng ho\u00e0n to\u00e0n ch\u00fa \u00fd v\u00e0 s\u1ebd kh\u00f4ng l\u0129nh h\u1ed9i h\u1ebft th\u00f4ng tin m\u00e0 b\u1ea1n truy\u1ec1n \u0111\u1ea1t. \u0110\u1ec3 kh\u1eafc ph\u1ee5c t\u00ecnh tr\u1ea1ng \u0111\u00f3, tr\u01b0\u1edbc h\u1ebft, b\u1ea1n h\u00e3y h\u1ecfi m\u1ed9t c\u00e2u th\u1eadt \u0111\u01a1n gi\u1ea3n: \u201cT\u00f4i c\u00f3 th\u1ec3 phi\u1ec1n c\u00f4 m\u1ed9t ch\u00fat kh\u00f4ng?\u201d. C\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n s\u1ebd cho h\u1ecd c\u01a1 h\u1ed9i \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00f3 ho\u1eb7c kh\u00f4ng - v\u00e0 sau \u0111\u00f3 b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c h\u1ecd c\u00f3 th\u1eddi gian nghe b\u1ea1n n\u00f3i hay kh\u00f4ng. Theo chuy\u00ean gia Ed Aasvik, b\u1ea1n c\u0169ng n\u00ean \u00e1p d\u1ee5ng quy t\u1eafc n\u00e0y ngay c\u1ea3 trong tr\u01b0\u1eddng h\u1ee3p \u0111\u1ec3 l\u1ea1i l\u1eddi nh\u1eafn qua \u0111i\u1ec7n tho\u1ea1i. H\u00e3y \u0111\u1ec3 l\u1ea1i t\u00ean v\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, \u0111i v\u00e0o v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch ng\u1eafn ng\u1ecdn, \u0111\u1eebng gi\u1ea3i th\u00edch d\u00e0i d\u00f2ng, v\u00e0 n\u00f3i r\u00f5 v\u1ec1 th\u1eddi gian b\u1ea1n 151","mu\u1ed1n \u0111\u1ed1i t\u00e1c g\u1ecdi l\u1ea1i cho b\u1ea1n. Khi ph\u00eda b\u00ean kia \u0111\u1ecdc \u0111\u01b0\u1ee3c hay nghe \u0111\u01b0\u1ee3c tin nh\u1eafn, h\u1ecd s\u1ebd t\u1ef1 thu x\u1ebfp \u0111\u1ec3 li\u00ean l\u1ea1c v\u1edbi b\u1ea1n sao cho ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi l\u1ecbch tr\u00ecnh c\u1ee7a \u0111\u00f4i b\u00ean. V\u00e0 t\u1ea5t nhi\u00ean, vi\u1ec7c l\u00e0m n\u00e0y c\u0169ng gi\u00fap b\u1ea1n \u201cghi \u0111i\u1ec3m\u201d v\u1edbi ng\u01b0\u1eddi nh\u1eadn l\u1eddi nh\u1eafn khi ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c r\u1eb1ng b\u1ea1n t\u00f4n tr\u1ecdng th\u1eddi gian c\u1ee7a h\u1ecd. 2. T\u00f4n tr\u1ecdng kh\u00f4ng gian c\u1ee7a ng\u01b0\u1eddi kh\u00e1c C\u00e1ch ch\u00fang ta s\u1eed d\u1ee5ng kho\u1ea3ng kh\u00f4ng l\u00e0 th\u1ee9 ng\u00f4n ng\u1eef im l\u1eb7ng di\u1ec5n t\u1ea3 s\u1ef1 t\u00f4n tr\u1ecdng c\u1ee7a ta \u0111\u1ed1i v\u1edbi \u0111\u1ed3ng nghi\u1ec7p. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a c\u00e1ch x\u1eed s\u1ef1 thi\u1ebfu v\u0103n minh \u1edf n\u01a1i c\u00f4ng s\u1edf l\u00e0 vi\u1ec7c x\u00f4ng v\u00e0o ph\u00f2ng ng\u01b0\u1eddi kh\u00e1c khi ch\u01b0a c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd. Ch\u1ec9 m\u1ed9t ti\u1ebfng g\u00f5 c\u1eeda nh\u1eb9 nh\u00e0ng c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng ng\u01b0\u1eddi kh\u00e1c v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t l\u1eddi m\u1eddi v\u00e0o th\u00e2n thi\u1ec7n. M\u1ed9t bi\u1ec3u hi\u1ec7n gi\u00e1n ti\u1ebfp kh\u00e1c c\u1ee7a s\u1ef1 \u201cx\u00e2m chi\u1ebfm\u201d kh\u00f4ng gian m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta th\u01b0\u1eddng kh\u00f4ng l\u01b0u t\u00e2m, \u0111\u00f3 l\u00e0 \u201ch\u1ed9i ch\u1ee9ng thang cu\u1ed1n\u201d. B\u1ea1n \u0111\u00e3 bao gi\u1edd th\u1ea5y ai \u0111\u00f3 d\u1eebng l\u1ea1i \u1edf d\u01b0\u1edbi ch\u00e2n thang m\u00e1y v\u00e0 \u0111\u1ee9ng y\u00ean t\u1ea1i ch\u1ed7 nh\u00ecn ng\u1eafm xung quanh, v\u00e0 ch\u1eb3ng th\u00e8m \u0111\u1ec3 \u00fd \u0111\u1ebfn ai \u0111i \u0111\u1eb1ng sau m\u00ecnh? Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y h\u00e3y \u0111\u1ee9ng tr\u00e1nh sang m\u1ed9t b\u00ean v\u00e0 \u0111\u1eebng ch\u1eafn \u0111\u01b0\u1eddng \u0111i c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. B\u1ea5t k\u1ec3 tr\u00ean thang cu\u1ed1n, trong h\u00e0nh lang, hay thang m\u00e1y. H\u00e3y t\u1ecf ra t\u00f4n tr\u1ecdng l\u1eabn nhau. 152","\u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n t\u1ea1o ra c\u00e1ch x\u00e2m chi\u1ebfm kh\u00f4ng gian kh\u00f3 ch\u1ecbu nh\u1ea5t. Ng\u01b0\u1eddi ta th\u01b0\u1eddng n\u00f3i nhi\u1ec1u h\u01a1n v\u00e0 to h\u01a1n tr\u00ean \u0111i\u1ec7n tho\u1ea1i so v\u1edbi khi n\u00f3i chuy\u1ec7n th\u00f4ng th\u01b0\u1eddng, v\u00e0 b\u1eaft nh\u1eefng ng\u01b0\u1eddi xung quanh c\u0169ng ph\u1ea3i nghe theo. Quy t\u1eafc \u1ee9ng x\u1eed \u1edf \u0111\u00e2y l\u00e0: n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 h\u1ea1n ch\u1ebf vi\u1ec7c n\u00e0y th\u00ec t\u1ed1t nh\u1ea5t l\u00e0 kh\u00f4ng n\u00ean d\u00f9ng \u0111i\u1ec7n tho\u1ea1i khi c\u00f3 \u0111\u00f4ng ng\u01b0\u1eddi xung quanh. T\u00f3m l\u1ea1i, \u0111\u1ed1i v\u1edbi kh\u00f4ng gian c\u00f4ng c\u1ed9ng ho\u1eb7c kh\u00f4ng gian ri\u00eang, h\u00e3y lu\u00f4n lu\u00f4n ch\u00fa \u00fd \u0111\u1ebfn xung quanh \u0111\u1ec3 bi\u1ebft ng\u01b0\u1eddi kh\u00e1c c\u1ea7n g\u00ec. \u0110\u00f3 l\u00e0 ph\u00e9p \u1ee9ng x\u1eed \u0111\u01a1n gi\u1ea3n v\u00e0 \u0111\u00fang m\u1ef1c trong kinh doanh. 3. T\u00f4n tr\u1ecdng suy ngh\u0129 v\u00e0 quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi kh\u00e1c Khi b\u1ea1n n\u00f3i, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi nghe n\u1ebfu h\u1ecd tin r\u1eb1ng b\u1ea1n \u0111\u00e3 l\u1eafng nghe h\u1ecd n\u00f3i tr\u01b0\u1edbc \u0111\u00f3. Chuy\u00ean gia Ed Aasvik chia s\u1ebb r\u1eb1ng \u00f4ng h\u1ecdc \u0111\u01b0\u1ee3c m\u1ed9t kinh nghi\u1ec7m l\u00e0: chen ngang l\u00e0 m\u1ed9t c\u00e1ch \u1ee9ng x\u1eed b\u1ea5t l\u1ecbch s\u1ef1 v\u00e0 \u00f4ng th\u1ea5y r\u1ea5t kh\u00f3 c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ee1 m\u1ed9t ai \u0111\u00f3 khi anh ta kh\u00f4ng \u0111\u1ec3 cho \u00f4ng c\u00f3 th\u1eddi gian suy ngh\u0129 hay n\u00f3i h\u1ebft c\u00e2u. T\u01b0\u01a1ng t\u1ef1, trong m\u00f4i tr\u01b0\u1eddng kinh doanh, n\u1ebfu b\u1ea1n ng\u1eaft l\u1eddi cu\u1ed9c h\u1ed9i tho\u1ea1i d\u1edf dang c\u1ee7a ng\u01b0\u1eddi kh\u00e1c s\u1ebd khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y kh\u00f4ng \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 t\u00f4n tr\u1ecdng. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd \u0111\u00e1nh m\u1ea5t thi\u1ec7n c\u1ea3m m\u00e0 h\u1ecd d\u00e0nh cho m\u00ecnh, v\u00e0 h\u1eadu qu\u1ea3 c\u00f3 th\u1ec3 l\u00e0 vi\u1ec7c 153","b\u1ea1n \u0111\u00e1nh m\u1ea5t c\u01a1 h\u1ed9i kinh doanh ho\u1eb7c th\u1eadm ch\u00ed c\u00f2n t\u1ed3i t\u1ec7 h\u01a1n th\u1ebf. V\u00ec v\u1eady, khi kh\u00f4ng c\u00f3 th\u1eddi gian \u0111\u1ec3 l\u1eafng nghe ng\u01b0\u1eddi kh\u00e1c, h\u00e3y th\u1eb3ng th\u1eafn gi\u1ea3i th\u00edch t\u1eeb \u0111\u1ea7u. Khi cu\u1ed9c n\u00f3i chuy\u1ec7n b\u1eaft \u0111\u1ea7u th\u00ec h\u00e3y t\u00f4n tr\u1ecdng suy ngh\u0129 v\u00e0 quan \u0111i\u1ec3m m\u00e0 ng\u01b0\u1eddi kh\u00e1c \u0111ang tr\u00ecnh b\u00e0y, \u0111\u1eebng ng\u1eaft l\u1eddi ng\u01b0\u1eddi \u0111\u1ed1i di\u1ec7n. N\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u1ed3ng t\u00ecnh v\u1edbi h\u1ecd, \u00edt nh\u1ea5t h\u00e3y \u0111\u1ec3 h\u1ecd tr\u00ecnh b\u00e0y xong quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh. Sau \u0111\u00f3, h\u00e3y nh\u1eafc l\u1ea1i th\u00f4ng tin b\u00ean kia cung c\u1ea5p v\u00e0 th\u00eam v\u00e0o \u0111\u00f3 \u00fd ki\u1ebfn c\u1ee7a ri\u00eang b\u1ea1n, h\u1ecd s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c r\u1eb1ng b\u1ea1n \u0111\u00e3 th\u1ef1c s\u1ef1 \u0111ang l\u1eafng nghe nh\u1eefng g\u00ec h\u1ecd n\u00f3i v\u00e0 bi\u1ebft b\u1ea1n hi\u1ec3u ph\u00e9p c\u01b0 x\u1eed. 4. \u1ee8ng x\u1eed t\u00f9y t\u1eebng m\u00f4i tr\u01b0\u1eddng x\u00e3 h\u1ed9i c\u1ee5 th\u1ec3 Li\u1ec7u trong c\u00e1c t\u00ecnh hu\u1ed1ng kh\u00e1c nhau ph\u1ea3i c\u00f3 x\u1eed s\u1ef1 kh\u00e1c nhau? Ch\u1eafc ch\u1eafn l\u00e0 nh\u01b0 v\u1eady, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng c\u00e1ch th\u1ee9c \u0111\u00e3 g\u1ea7n nh\u01b0 tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n. Theo chuy\u00ean gia Ed Aasvik, m\u1ed9t trong nh\u1eefng nh\u00e2n t\u1ed1 ch\u1ee7 y\u1ebfu \u0111\u1ec3 \u0111\u1ea1t \u1ee9ng x\u1eed \u0111\u00fang \u0111\u1eafn trong kinh doanh l\u00e0 ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c r\u1eb1ng: nh\u1eefng th\u1ee9 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c (th\u1eadm ch\u00ed \u0111\u01b0\u1ee3c coi l\u00e0 t\u1ed1t) trong m\u00f4i tr\u01b0\u1eddng n\u00e0y l\u1ea1i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 th\u00f4 l\u1ed7 ho\u1eb7c v\u00f4 l\u1ec5 trong m\u00f4i tr\u01b0\u1eddng kh\u00e1c. Ch\u00fang ta c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1eaft g\u1eb7p c\u00e1c tr\u01b0\u1eddng h\u1ee3p t\u01b0\u01a1ng t\u1ef1 x\u1ea3y ra \u1edf r\u1ea5t nhi\u1ec1u n\u01a1i nh\u01b0ng nhi\u1ec1u khi l\u1ea1i d\u1ec5 d\u00e0ng b\u1ecf qua ch\u00fang. 154","V\u00ed d\u1ee5: H\u00f2 h\u00e9t tr\u00ean s\u00e2n v\u1eadn \u0111\u1ed9ng l\u00e0 \u0111i\u1ec1u b\u00ecnh th\u01b0\u1eddng nh\u01b0ng kh\u00f4ng th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c \u1edf trong nh\u00e0 h\u00e1t. \u0102n m\u1eb7c xu\u1ec1 x\u00f2a c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c khi b\u1ea1n v\u00e0o c\u00f4ng vi\u00ean nh\u01b0ng kh\u00f4ng ph\u1ea3i \u1edf n\u01a1i l\u00e0m vi\u1ec7c. V\u1ed7 vai, n\u00f4 \u0111\u00f9a v\u1edbi nhau vui v\u1ebb l\u00e0 h\u00e0nh \u0111\u1ed9ng b\u00ecnh th\u01b0\u1eddng c\u1ee7a b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n nh\u01b0ng kh\u00f4ng ph\u1ea3i h\u00e0nh vi \u1ee9ng x\u1eed h\u1ee3p l\u00fd v\u1edbi \u0111\u1ed1i t\u00e1c kinh doanh l\u1ecbch s\u1ef1... \u1ee8ng x\u1eed l\u1ecbch s\u1ef1 l\u00e0 c\u1ea7n thi\u1ebft, nh\u01b0ng n\u1ebfu qu\u00e1 l\u1ecbch s\u1ef1 th\u00ec b\u1ea1n l\u1ea1i c\u00f3 v\u1ebb c\u1ee9ng nh\u1eafc v\u00e0 th\u1eadm ch\u00ed b\u1ecb \u0111\u00e1nh gi\u00e1 l\u00e0 kh\u00f4ng th\u00e0nh th\u1eadt. Nh\u01b0ng \u00edt nh\u1ea5t, \u0111i\u1ec1u \u0111\u00f3 c\u00f2n t\u1ed1t h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi vi\u1ec7c th\u1ec3 hi\u1ec7n b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u1ea5t l\u1ecbch s\u1ef1, d\u00f9 ch\u1ec9 l\u00e0 do v\u00f4 \u00fd. H\u00e3y c\u1ed1 g\u1eafng \u1ee9ng x\u1eed sao cho ph\u00f9 h\u1ee3p v\u00e0 ch\u00e2n th\u00e0nh nh\u1ea5t c\u00f3 th\u1ec3 v\u00ec vi\u1ec7c l\u00e0m n\u00e0y c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn c\u00e1c c\u01a1 h\u1ed9i kinh doanh v\u00e0 m\u1ed1i quan h\u1ec7 l\u00e0m \u0103n t\u1ed1t \u0111\u1eb9p cho b\u1ea1n trong t\u01b0\u01a1ng lai. II- V\u0102N H\u00d3A \u1ee8NG X\u1eec TRONG DOANH NGHI\u1ec6P V\u0103n h\u00f3a \u1ee9ng x\u1eed trong doanh nghi\u1ec7p l\u00e0 m\u1ed9t ph\u1ea7n v\u0103n h\u00f3a doanh nghi\u1ec7p. C\u00e1c m\u1ed1i quan h\u1ec7 trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng s\u1ebd t\u1ea1o ra m\u1ed1i li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd trong to\u00e0n doanh nghi\u1ec7p v\u00e0 l\u00e0 ngu\u1ed3n n\u1ed9i l\u1ef1c to l\u1edbn c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. B\u00ean c\u1ea1nh \u0111\u00f3, m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c ng\u00e0y c\u00e0ng tr\u1edf n\u00ean \u0111a d\u1ea1ng, n\u00ean c\u00e0ng \u0111\u00f2i h\u1ecfi v\u0103n h\u00f3a \u1ee9ng x\u1eed ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp b\u1ec1n v\u1eefng. 155","Tuy nhi\u00ean, nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t Nam hi\u1ec7n nay c\u00f2n ch\u01b0a ch\u00fa tr\u1ecdng t\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng, c\u1ee7ng c\u1ed1 v\u0103n h\u00f3a \u1ee9ng x\u1eed trong doanh nghi\u1ec7p m\u00ecnh. V\u00ec v\u1eady, c\u00e1c m\u00e2u thu\u1eabn, xung \u0111\u1ed9t trong n\u1ed9i b\u1ed9 x\u1ea3y ra li\u00ean ti\u1ebfp, nh\u00e2n vi\u00ean b\u1ecf vi\u1ec7c... \u0110\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p v\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p b\u1ec1n v\u1eefng, m\u1ed7i doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eefng nguy\u00ean t\u1eafc \u1ee9ng x\u1eed trong n\u1ed9i b\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a doanh nghi\u1ec7p. 1. Th\u1ebf n\u00e0o l\u00e0 v\u0103n h\u00f3a \u1ee9ng x\u1eed trong doanh nghi\u1ec7p? V\u0103n h\u00f3a \u1ee9ng x\u1eed trong doanh nghi\u1ec7p l\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 \u1ee9ng x\u1eed gi\u1eefa c\u1ea5p tr\u00ean v\u1edbi c\u1ea5p d\u01b0\u1edbi, gi\u1eefa c\u00e1c \u0111\u1ed3ng nghi\u1ec7p v\u1edbi nhau, gi\u1eefa con ng\u01b0\u1eddi v\u1edbi c\u00f4ng vi\u1ec7c, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean nh\u1eefng gi\u00e1 tr\u1ecb chung c\u1ee7a doanh nghi\u1ec7p. M\u1ed7i doanh nghi\u1ec7p c\u00f3 m\u1ed9t l\u1ed1i v\u0103n h\u00f3a \u1ee9ng x\u1eed ri\u00eang, mang \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang, ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a \u1ee9ng x\u1eed c\u1ee7a c\u1ed9ng \u0111\u1ed3ng. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng, c\u1ee7ng c\u1ed1 c\u00e1c m\u1ed1i quan h\u1ec7 trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p. Ch\u1ec9 khi \u0111\u00f3 doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. 2. Vai tr\u00f2 c\u1ee7a v\u0103n h\u00f3a \u1ee9ng x\u1eed \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p V\u0103n h\u00f3a \u1ee9ng x\u1eed trong doanh nghi\u1ec7p l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e2n t\u1ed1 g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh 156","doanh nghi\u1ec7p, x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p v\u1edbi b\u1ea3n s\u1eafc ri\u00eang. X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh doanh nghi\u1ec7p: c\u00e1ch \u1ee9ng x\u1eed gi\u1eefa c\u1ea5p tr\u00ean v\u1edbi c\u1ea5p d\u01b0\u1edbi, gi\u1eefa c\u00e1c \u0111\u1ed3ng nghi\u1ec7p v\u1edbi nhau c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c, t\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. C\u00e1ch c\u01b0 x\u1eed trong doanh nghi\u1ec7p \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi trong doanh nghi\u1ec7p h\u01b0\u1edfng \u1ee9ng s\u1ebd th\u00fac \u0111\u1ea9y tinh th\u1ea7n l\u00e0m vi\u1ec7c, ph\u00e1t huy t\u00ednh d\u00e2n ch\u1ee7, ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean. C\u1ea3 doanh nghi\u1ec7p s\u1ebd g\u1eafn k\u1ebft v\u1edbi nhau tr\u00ean tinh th\u1ea7n h\u1ee3p t\u00e1c, ph\u00e1t tri\u1ec3n, c\u00f9ng \u0111\u00f3ng g\u00f3p cho m\u1ee5c ti\u00eau chung. S\u1ef1 g\u1eafn k\u1ebft \u0111\u00f3 t\u1ea1o n\u00ean s\u1ee9c m\u1ea1nh \u0111\u01b0a doanh nghi\u1ec7p ti\u1ebfn l\u00ean ph\u00eda tr\u01b0\u1edbc. V\u0103n h\u00f3a \u1ee9ng x\u1eed l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00ec v\u1eady, x\u00e2y d\u1ef1ng, c\u1ee7ng c\u1ed1 c\u00e1c m\u1ed1i quan h\u1ec7 trong doanh nghi\u1ec7p ch\u00ednh l\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a doanh nghi\u1ec7p. 3. Nguy\u00ean t\u1eafc \u1ee9ng x\u1eed c\u1ee7a nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u1edbi c\u1ea5p d\u01b0\u1edbi L\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u doanh nghi\u1ec7p, nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u0103n h\u00f3a \u1ee9ng x\u1eed trong doanh nghi\u1ec7p. H\u1ecd ph\u1ea3i bi\u1ebft tuy\u1ec3n ch\u1ecdn, d\u00f9ng ng\u01b0\u1eddi \u0111\u00fang vi\u1ec7c, \u0111\u00fang ch\u1ed7, \u0111\u01b0a ra ch\u1ebf \u0111\u1ed9 th\u01b0\u1edfng ph\u1ea1t c\u00f4ng minh, bi\u1ebft c\u00e1ch thu ph\u1ee5c nh\u00e2n vi\u00ean, l\u1eafng nghe, ti\u1ebfp nh\u1eadn th\u00f4ng tin ph\u1ea3n h\u1ed3i t\u1eeb nh\u00e2n vi\u00ean, bi\u1ebft gi\u1ea3i quy\u1ebft 157","m\u00e2u thu\u1eabn, xung \u0111\u1ed9t n\u1ed9i t\u1ea1i c\u00f3 hi\u1ec7u qu\u1ea3. Khi th\u1ef1c hi\u1ec7n nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y, nh\u00e0 l\u00e3nh \u0111\u1ea1o s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c n\u00e9t v\u0103n h\u00f3a \u1ee9ng x\u1eed t\u1ed1t \u0111\u1eb9p trong doanh nghi\u1ec7p. - L\u00e3nh \u0111\u1ea1o c\u1ea7n tuy\u1ec3n ch\u1ecdn, d\u00f9ng ng\u01b0\u1eddi \u0111\u00fang vi\u1ec7c, \u0111\u00fang ch\u1ed7: khi nh\u00e0 l\u00e3nh \u0111\u1ea1o tuy\u1ec3n ch\u1ecdn \u0111\u00fang ng\u01b0\u1eddi v\u00e0 d\u00f9ng \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang vi\u1ec7c s\u1ebd ph\u00e1t huy \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng c\u1ee7a nh\u00e2n vi\u00ean, t\u1ea1o cho nh\u00e2n vi\u00ean ni\u1ec1m say m\u00ea trong c\u00f4ng vi\u1ec7c. - Ch\u1ebf \u0111\u1ed9 th\u01b0\u1edfng ph\u1ea1t c\u00f4ng minh: khi th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd \u0111\u00f2i h\u1ecfi nh\u00e0 qu\u1ea3n l\u00fd, l\u00e3nh \u0111\u1ea1o ph\u1ea3i c\u00f3 khi\u1ec3n tr\u00e1ch, khen th\u01b0\u1edfng v\u00e0 ph\u1ea3i ti\u1ebfn h\u00e0nh c\u00f4ng b\u1eb1ng. Khi khi\u1ec3n tr\u00e1ch, nh\u00e0 l\u00e3nh \u0111\u1ea1o ph\u1ea3i d\u1ef1a tr\u00ean l\u1ee3i \u00edch c\u1ee7a t\u1eadp th\u1ec3, c\u1ee7a doanh nghi\u1ec7p. Khi\u1ec3n tr\u00e1ch c\u0169ng \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 ngh\u1ec7 thu\u1eadt, sao cho nh\u00e2n vi\u00ean vui v\u1ebb ch\u1ea5p nh\u1eadn v\u00e0 ph\u1ea5n \u0111\u1ea5u l\u00e0m t\u1ed1t h\u01a1n. Khi nh\u00e2n vi\u00ean l\u00e0m t\u1ed1t, h\u00e3y khen th\u01b0\u1edfng nh\u00e2n vi\u00ean tr\u01b0\u1edbc t\u1eadp th\u1ec3. - Thu ph\u1ee5c nh\u00e2n vi\u00ean d\u01b0\u1edbi quy\u1ec1n: nh\u00e0 l\u00e3nh \u0111\u1ea1o kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n \u0111\u01b0a ra c\u00e1c y\u00eau c\u1ea7u, m\u1ec7nh l\u1ec7nh r\u1ed3i b\u1eaft nh\u00e2n vi\u00ean th\u1ef1c hi\u1ec7n. Nh\u00e0 l\u00e3nh \u0111\u1ea1o ph\u1ea3i c\u00f3 ngh\u1ec7 thu\u1eadt, am hi\u1ec3u t\u00e2m l\u00fd con ng\u01b0\u1eddi \u0111\u1ec3 thu ph\u1ee5c c\u00e1c nh\u00e2n vi\u00ean t\u1ef1 nguy\u1ec7n \u0111i theo m\u00ecnh. Giao vi\u1ec7c cho nh\u00e2n vi\u00ean nh\u01b0ng ch\u00ednh nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u0169ng ph\u1ea3i c\u00f3 th\u00e1i \u0111\u1ed9 h\u0103ng h\u00e1i gi\u1ed1ng nh\u01b0 m\u00ecnh b\u1eaft tay v\u00e0o l\u00e0m. - Quan t\u00e2m t\u1edbi th\u00f4ng tin ph\u1ea3n h\u1ed3i t\u1eeb nh\u00e2n vi\u00ean: nh\u1eefng ph\u1ea3n h\u1ed3i c\u1ee7a nh\u00e2n vi\u00ean c\u0169ng gi\u1ed1ng nh\u01b0 nh\u1eefng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, nh\u00e0 158","l\u00e3nh \u0111\u1ea1o h\u00e3y xem x\u00e9t t\u1edbi \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i t\u1eeb ph\u00eda nh\u00e2n vi\u00ean. - Gi\u1ea3i quy\u1ebft nh\u1eefng xung \u0111\u1ed9t, m\u00e2u thu\u1eabn n\u1ed9i t\u1ea1i c\u00f3 hi\u1ec7u qu\u1ea3: tr\u01b0\u1edbc h\u1ebft, h\u00e3y gi\u00fap c\u00e1c nh\u00e2n vi\u00ean t\u1ef1 gi\u1ea3i quy\u1ebft nh\u1eefng m\u00e2u thu\u1eabn c\u1ee7a m\u00ecnh. Khi m\u00e2u thu\u1eabn, xung \u0111\u1ed9t l\u00ean cao, nh\u00e0 l\u00e3nh \u0111\u1ea1o ph\u1ea3i bi\u1ebft t\u00ecm ra c\u00e1ch gi\u1ea3i quy\u1ebft sao cho kh\u00f4ng \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u00f4ng vi\u1ec7c chung, v\u00e0 c\u00e1c b\u00ean li\u00ean quan \u0111\u1ec1u th\u1ecfa m\u00e3n. 4. Nguy\u00ean t\u1eafc \u1ee9ng x\u1eed c\u1ee7a c\u1ea5p d\u01b0\u1edbi v\u1edbi nh\u00e0 l\u00e3nh \u0111\u1ea1o Nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u00e0nh c\u00f4ng \u0111\u1ec1u l\u00e0 nh\u1eefng ng\u01b0\u1eddi trao quy\u1ec1n v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n t\u1ed1t nh\u1ea5t cho c\u1ea5p d\u01b0\u1edbi qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c c\u1ea5p tr\u00ean, t\u1ea1o s\u1ef1 th\u1ea5u hi\u1ec3u gi\u1eefa hai b\u00ean. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, \u1ee9ng x\u1eed c\u1ee7a c\u1ea5p d\u01b0\u1edbi v\u1edbi nh\u00e0 l\u00e3nh \u0111\u1ea1o ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean nh\u1eefng nguy\u00ean t\u1eafc c\u1ee5 th\u1ec3: c\u1ea5p d\u01b0\u1edbi ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c vai tr\u00f2 c\u1ee7a m\u00ecnh, ph\u1ea3i tr\u1edf th\u00e0nh ng\u01b0\u1eddi h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho l\u00e3nh \u0111\u1ea1o. - C\u1ea5p d\u01b0\u1edbi ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c vai tr\u00f2 c\u1ee7a m\u00ecnh: tr\u01b0\u1edbc h\u1ebft, nh\u00e2n vi\u00ean ph\u1ea3i ho\u00e0n th\u00e0nh t\u1ed1t c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c giao v\u1edbi tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m cao nh\u1ea5t. H\u1ecd c\u0169ng ph\u1ea3i m\u1ea1nh d\u1ea1n th\u1eed s\u1ee9c v\u1edbi nh\u1eefng c\u00f4ng vi\u1ec7c m\u1edbi, th\u00e1ch th\u1ee9c \u0111\u1ec3 ch\u1ee9ng t\u1ecf kh\u1ea3 n\u0103ng c\u1ee7a m\u00ecnh v\u1edbi nh\u00e0 l\u00e3nh \u0111\u1ea1o. S\u1ef1 c\u1ed1 g\u1eafng \u0111\u00f3 kh\u00f4ng ph\u1ea3i ch\u1ec9 cho doanh nghi\u1ec7p, cho \u00f4ng ch\u1ee7 c\u1ee7a m\u00ecnh, m\u00e0 tr\u01b0\u1edbc h\u1ebft l\u00e0 cho ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh. Khi th\u1ec3 159","hi\u1ec7n \u0111\u01b0\u1ee3c vai tr\u00f2 c\u1ee7a m\u00ecnh, m\u1ed7i nh\u00e2n vi\u00ean s\u1ebd t\u1ef1 n\u00e2ng gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh l\u00ean. Doanh nghi\u1ec7p s\u1ebd g\u1eafn k\u1ebft c\u00e1c gi\u00e1 tr\u1ecb ri\u00eang l\u1ebb v\u1edbi nhau trong gi\u00e1 tr\u1ecb chung c\u1ee7a doanh nghi\u1ec7p. - C\u1ea5p d\u01b0\u1edbi ph\u1ea3i tr\u1edf th\u00e0nh ng\u01b0\u1eddi h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c c\u1ee7a nh\u00e0 l\u00e3nh \u0111\u1ea1o: kh\u00f4ng ch\u1ec9 ho\u00e0n th\u00e0nh ph\u1eadn s\u1ef1 c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o, m\u00e0 m\u1ed7i nh\u00e2n vi\u00ean h\u00e3y tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi h\u1ed7 tr\u1ee3, nh\u1eefng nh\u00e0 c\u1ed1 v\u1ea5n hi\u1ec7u qu\u1ea3 cho c\u1ea5p tr\u00ean c\u1ee7a m\u00ecnh. H\u00e3y \u0111\u01b0a ra \u00fd t\u01b0\u1edfng v\u00e0 thuy\u1ebft ph\u1ee5c nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u00e1n th\u00e0nh \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh. T\u1ea5t nhi\u00ean \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, nh\u00e2n vi\u00ean ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c nh\u00e0 l\u00e3nh \u0111\u1ea1o mong mu\u1ed1n \u0111i\u1ec1u g\u00ec. 5. Nguy\u00ean t\u1eafc \u1ee9ng x\u1eed gi\u1eefa c\u00e1c \u0111\u1ed3ng nghi\u1ec7p Mu\u1ed1n x\u00e2y d\u1ef1ng v\u0103n h\u00f3a \u1ee9ng x\u1eed trong doanh nghi\u1ec7p b\u1ec1n v\u1eefng, m\u1ecdi th\u00e0nh vi\u00ean ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 \u0111\u1ed3ng nghi\u1ec7p, x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u00e1i \u0111\u1ed9 c\u1edfi m\u1edf, h\u1ee3p t\u00e1c v\u1edbi nhau. M\u1ed7i c\u00e1 nh\u00e2n d\u00f9 c\u00f3 m\u1ea1nh \u0111\u1ebfn \u0111\u00e2u c\u0169ng kh\u00f3 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng n\u1ebfu kh\u00f4ng h\u1ee3p t\u00e1c, gi\u00fap \u0111\u1ee1 nhau. M\u1ed1i quan h\u1ec7 \u0111\u1ed3ng nghi\u1ec7p x\u00e2y d\u1ef1ng v\u1eefng ch\u1eafc s\u1ebd t\u1ea1o n\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p. - X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u1ed3ng nghi\u1ec7p: c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb cho r\u1eb1ng, vi\u1ec7c s\u1eed d\u1ee5ng con ng\u01b0\u1eddi nh\u01b0 th\u1ebf n\u00e0o, coi c\u00e1i g\u00ec l\u00e0 quan tr\u1ecdng trong \u0111\u1ed1i nh\u00e2n x\u1eed th\u1ebf c\u1ee7a nh\u00e0 l\u00e3nh \u0111\u1ea1o, ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 tr\u1ef1c ti\u1ebfp t\u1ea1o n\u00ean m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c c\u00e1 nh\u00e2n trong doanh 160","nghi\u1ec7p. V\u00ec v\u1eady, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u1ed3ng nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 l\u00e0 nh\u1eefng c\u00e2u n\u00f3i, c\u1eed ch\u1ec9 mang t\u00ednh ch\u1ea5t x\u00e3 giao, m\u00e0 ph\u1ea3i d\u1ef1a tr\u00ean s\u1ef1 h\u1ee3p t\u00e1c, th\u00fac \u0111\u1ea9y c\u00f9ng h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau chung. - X\u00e2y d\u1ef1ng th\u00e1i \u0111\u1ed9 c\u1edfi m\u1edf, h\u1ee3p t\u00e1c v\u1edbi nhau: n\u0103ng \u0111\u1ed9ng, c\u00f3 kh\u1ea3 n\u0103ng t\u01b0 duy \u0111\u1ed9c l\u1eadp, c\u00f3 kinh nghi\u1ec7m... v\u1eabn ch\u01b0a \u0111\u1ee7 t\u1ea1o n\u00ean t\u00e1c phong l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p. M\u1ecdi th\u00e0nh vi\u00ean trong doanh nghi\u1ec7p ph\u1ea3i c\u00f3 tinh th\u1ea7n c\u1edfi m\u1edf, h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed3ng nghi\u1ec7p. S\u1ef1 ph\u1ed1i h\u1ee3p \u0103n \u00fd s\u1ebd t\u1ea1o n\u00ean hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c cao nh\u1ea5t. Ch\u1ec9 khi c\u00f3 th\u00e1i \u0111\u1ed9 c\u1edfi m\u1edf, chia s\u1ebb th\u00f4ng tin cho nhau, th\u1eb3ng th\u1eafn g\u00f3p \u00fd v\u00e0 ti\u1ebfp nh\u1eadn \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i c\u1ee7a nhau, doanh nghi\u1ec7p m\u1edbi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u00e1c m\u1ed1i quan h\u1ec7 tin c\u1eady trong n\u1ed9i b\u1ed9. 6. Nguy\u00ean t\u1eafc \u1ee9ng x\u1eed \u0111\u1ed1i v\u1edbi c\u00f4ng vi\u1ec7c D\u00f9 l\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o hay l\u00e0 nh\u00e2n vi\u00ean th\u00ec th\u00e1i \u0111\u1ed9 \u1ee9ng x\u1eed v\u1edbi c\u00f4ng vi\u1ec7c \u0111\u1ec1u l\u00e0 ph\u1ea3i t\u00f4n tr\u1ecdng c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh. Ch\u1ec9 khi \u0111\u00f3 b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u00e0 m\u1edbi t\u00ecm th\u1ea5y ni\u1ec1m vui trong c\u00f4ng vi\u1ec7c. - Th\u1ec3 hi\u1ec7n th\u00e1i \u0111\u1ed9 t\u00f4n tr\u1ecdng c\u00f4ng vi\u1ec7c b\u1eb1ng tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m v\u1edbi c\u00f4ng vi\u1ec7c. H\u00e3y nh\u1eadn tr\u00e1ch nhi\u1ec7m khi m\u1eafc l\u1ed7i b\u1eb1ng c\u00e1ch l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c h\u01a1n, b\u1ea3o \u0111\u1ea3m \u0111i\u1ec1u sai l\u1ea7m s\u1ebd kh\u00f4ng x\u1ea3y ra n\u1eefa. - Th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c giao \u0111\u00fang k\u1ebf ho\u1ea1ch, ti\u1ebfn \u0111\u1ed9, v\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 n\u1ed7 l\u1ef1c cao nh\u1ea5t, \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 cao nh\u1ea5t. Song b\u1ea1n c\u0169ng kh\u00f4ng 161","n\u00ean d\u1eebng l\u1ea1i \u1edf c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c giao, m\u00e0 h\u00e3y lu\u00f4n t\u00ecm t\u00f2i, ph\u00e1t hi\u1ec7n kh\u1ea3 n\u0103ng c\u1ee7a m\u00ecnh \u1edf nh\u1eefng l\u0129nh v\u1ef1c m\u1edbi. - Th\u00e1i \u0111\u1ed9 t\u00f4n tr\u1ecdng v\u1edbi c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n \u1edf m\u1ecdi kh\u00eda c\u1ea1nh: t\u00f4n tr\u1ecdng gi\u1edd gi\u1ea5c l\u00e0m vi\u1ec7c, kh\u00f4ng l\u00e3ng ph\u00ed th\u1eddi gian l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng ty v\u00e0o nh\u1eefng vi\u1ec7c ri\u00eang c\u00e1 nh\u00e2n, hay th\u1ef1c hi\u1ec7n \u0111\u00fang nh\u1eefng quy \u0111\u1ecbnh l\u00e0m vi\u1ec7c c\u1ee7a c\u00f4ng ty. III- T\u00c1C \u0110\u1ed8NG C\u1ee6A V\u0102N H\u00d3A \u1ee8NG X\u1eec TRONG N\u1ed8I B\u1ed8 DOANH NGHI\u1ec6P - X\u00e2y d\u1ef1ng th\u00e1i \u0111\u1ed9 an t\u00e2m c\u00f4ng t\u00e1c: s\u1ef1 an t\u00e2m c\u00f4ng t\u00e1c n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi c\u00e1c m\u1ed1i quan h\u1ec7 trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p, c\u00e1c quan h\u1ec7 \u1ee9ng x\u1eed trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p ph\u1ea3i b\u1ea3o \u0111\u1ea3m r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng b\u1ecb ph\u00e2n h\u00f3a b\u1edfi nh\u1eefng nghi k\u1ef5, nh\u1eefng b\u1ea5t \u0111\u1ed3ng \u00fd ki\u1ebfn... v\u00e0 ng\u01b0\u1eddi lao \u0111\u1ed9ng c\u1ea7n ph\u1ea3i c\u00f3 quy\u1ec1n \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn v\u00e0o nh\u1eefng quy\u1ebft \u0111\u1ecbnh chung c\u1ee7a t\u1eadp th\u1ec3, s\u1ef1 ph\u00e2n c\u00f4ng c\u00f4ng vi\u1ec7c ph\u00f9 h\u1ee3p, khen th\u01b0\u1edfng, \u0111\u1ec1 b\u1ea1t... s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u00e1i \u0111\u1ed9 an t\u00e2m c\u00f4ng t\u00e1c trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p. - T\u1ea1o h\u1ee9ng kh\u1edfi l\u00e0m vi\u1ec7c trong to\u00e0n doanh nghi\u1ec7p: tinh th\u1ea7n l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean lu\u00f4n quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed7i doanh nghi\u1ec7p, ngo\u00e0i vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng ti\u1ec1n l\u01b0\u01a1ng h\u1ee3p l\u00fd th\u00ec c\u0169ng c\u1ea7n c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p c\u00e1c h\u00ecnh th\u1ee9c khen 162","th\u01b0\u1edfng v\u1ec1 v\u1eadt ch\u1ea5t v\u00e0 tinh th\u1ea7n c\u0169ng c\u00f3 t\u00e1c d\u1ee5ng \u0111\u1ed9ng vi\u00ean, khuy\u1ebfn kh\u00edch tinh th\u1ea7n l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean, v\u00ec ngo\u00e0i nh\u1eefng nhu c\u1ea7u thi\u1ebft y\u1ebfu c\u1ee7a cu\u1ed9c s\u1ed1ng c\u00f2n c\u00f3 nhu c\u1ea7u x\u00e3 h\u1ed9i, nhu c\u1ea7u t\u1ef1 kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh. - X\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 tinh th\u1ea7n h\u1ee3p t\u00e1c: s\u1ef1 h\u1ee3p t\u00e1c n\u00e0y th\u1ec3 hi\u1ec7n \u1edf ch\u1ed7 \u0111\u1ee9ng tr\u01b0\u1edbc nh\u1eefng kh\u00f3 kh\u0103n v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 n\u1ea3y sinh, t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 th\u00e1i \u0111\u1ed9 thi\u1ec7n ch\u00ed, t\u00edch c\u1ef1c c\u00f9ng nhau \u0111o\u00e0n k\u1ebft gi\u1ea3i quy\u1ebft \u0111\u1ec3 \u0111\u01b0a doanh nghi\u1ec7p c\u1ee7a m\u00ecnh ti\u1ebfn l\u00ean ph\u00eda tr\u01b0\u1edbc. - X\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p c\u00f3 b\u1ea3n s\u1eafc ri\u00eang: c\u00e1c c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p \u0111\u1ec1u ph\u1ea3i d\u1ef1a v\u00e0o nhau \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n, thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa ng\u01b0\u1eddi lao \u0111\u1ed9ng v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng lao \u0111\u1ed9ng, \u0111\u1ed3ng c\u1ea3m c\u00f9ng nhau, quan t\u00e2m \u0111\u1ebfn nhau, bi\u1ebft gi\u00fap \u0111\u1ee1 nhau khi c\u1ea7n thi\u1ebft, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng nh\u1eefng n\u00e9t v\u0103n h\u00f3a ri\u00eang trong doanh nghi\u1ec7p, c\u00e1c th\u00e0nh vi\u00ean trong doanh nghi\u1ec7p c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c t\u00ecnh c\u1ea3m g\u1eafn b\u00f3 l\u1eabn nhau. Nh\u1eefng \u0111i\u1ec1u c\u1ea7n tr\u00e1nh trong v\u0103n h\u00f3a \u1ee9ng x\u1eed n\u1ed9i b\u1ed9 doanh nghi\u1ec7p: - D\u00f9ng ng\u01b0\u1eddi ch\u1ec9 v\u00ec th\u00e2n: vi\u1ec7c n\u00e0y s\u1ebd h\u1ea1n ch\u1ebf vi\u1ec7c s\u1eed d\u1ee5ng nh\u00e2n t\u00e0i, thi\u1ebfu t\u00ednh s\u00e1ng t\u1ea1o. Tuy thu\u1eadn ti\u1ec7n cho vi\u1ec7c kinh doanh linh ho\u1ea1t, nh\u01b0ng l\u00fac \u0111\u00f3 quy\u1ec1n l\u1ef1c c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o kh\u00f4ng c\u00f3 s\u1ef1 h\u1ea1n ch\u1ebf, thi\u1ebfu s\u1ef1 gi\u00e1m s\u00e1t, \u0111\u00f4n \u0111\u1ed1c c\u00f3 hi\u1ec7u qu\u1ea3, l\u00e3nh \u0111\u1ea1o th\u01b0\u1eddng d\u00f9ng t\u00ecnh thay l\u00fd, c\u00e1 nh\u00e2n \u0111\u1ed9c 163","\u0111o\u00e1n, g\u00e2y t\u1ed5n th\u1ea5t cho doanh nghi\u1ec7p. Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o chuy\u00ean quy\u1ec1n, \u0111\u1ed9c \u0111o\u00e1n qu\u00e1 m\u1ee9c s\u1ebd c\u1ea3n tr\u1edf s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. - Ganh gh\u00e9t ng\u01b0\u1eddi hi\u1ec1n t\u00e0i: n\u1ebfu ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o kh\u00f4ng dung n\u1ea1p nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng h\u01a1n m\u00ecnh th\u00ec ch\u1eafc ch\u1eafn s\u1ebd th\u1ea5t b\u1ea1i trong cu\u1ed9c chi\u1ebfn c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, kh\u00f3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng l\u00f2ng c\u1ee7a c\u1ea5p d\u01b0\u1edbi. - Kh\u00f4ng ch\u00fa \u00fd n\u00e2ng cao t\u00ednh n\u0103ng \u0111\u1ed9ng c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean. - Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o thi\u1ebfu t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c. - L\u1ea1m d\u1ee5ng vi\u1ec7c ngh\u1ec9 \u1ed1m; \u00fd th\u1ee9c v\u1ec7 sinh k\u00e9m; t\u1ef1 do qu\u00e1 tr\u1edbn; s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng qu\u00e1 nhi\u1ec1u trong gi\u1edd l\u00e0m vi\u1ec7c; gi\u1ea3i quy\u1ebft m\u00e2u thu\u1eabn c\u00e1 nh\u00e2n trong gi\u1edd l\u00e0m vi\u1ec7c; lu\u00f4n mi\u1ec7ng k\u00eau ca, ph\u00e0n n\u00e0n. - Th\u00e1i \u0111\u1ed9 ganh \u0111ua kh\u00f4ng l\u00e0nh m\u1ea1nh v\u1edbi \u0111\u1ed3ng nghi\u1ec7p; th\u00e1i \u0111\u1ed9 co m\u00ecnh, kh\u00e9p k\u00edn v\u1edbi \u0111\u1ed3ng nghi\u1ec7p; th\u00e1i \u0111\u1ed9 \u0111\u1ed9c t\u00e0i, b\u1ea3o th\u1ee7 khi gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c; t\u00e1ch m\u00ecnh ra kh\u1ecfi t\u1eadp th\u1ec3; c\u01b0 x\u1eed v\u1edbi \u0111\u1ed3ng nghi\u1ec7p b\u1eb1ng th\u00e1i \u0111\u1ed9 k\u1ebb c\u1ea3, thi\u1ebfu t\u00f4n tr\u1ecdng. IV- K\u1ef8 N\u0102NG GIAO TI\u1ebeP TRONG KINH DOANH B\u1ea0N N\u00caN BI\u1ebeT Ch\u00fang ta s\u1eed d\u1ee5ng k\u1ef9 n\u0103ng giao ti\u1ebfp h\u1eb1ng ng\u00e0y, qua nh\u1eefng cu\u1ed9c n\u00f3i chuy\u1ec7n v\u1edbi m\u1ecdi ng\u01b0\u1eddi xung quanh. V\u00ec th\u1ebf vi\u1ec7c giao ti\u1ebfp tr\u1edf n\u00ean d\u1ec5 d\u00e0ng, 164","quen thu\u1ed9c v\u1edbi m\u1ed7i ng\u01b0\u1eddi. Nh\u01b0ng vi\u1ec7c giao ti\u1ebfp trong cu\u1ed9c s\u1ed1ng h\u1eb1ng ng\u00e0y v\u00e0 k\u1ef9 n\u0103ng giao ti\u1ebfp trong kinh doanh kh\u00f4ng gi\u1ed1ng nhau. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng c\u00e2u n\u00f3i x\u00e3 giao, d\u00ed d\u1ecfm \u0111\u1ec3 n\u00f3i chuy\u1ec7n v\u1edbi gia \u0111\u00ecnh, b\u1ea1n b\u00e8, \u0111\u1ed3ng nghi\u1ec7p th\u00ec ng\u00f4n ng\u1eef giao ti\u1ebfp trong kinh doanh kh\u00f4ng nh\u01b0 v\u1eady. V\u1eady c\u1ea7n c\u00f3 nh\u1eefng k\u1ef9 n\u0103ng g\u00ec \u0111\u1ec3 bu\u1ed5i n\u00f3i chuy\u1ec7n th\u00e0nh c\u00f4ng, \u0111\u1ea1t k\u1ebft qu\u1ea3 nh\u01b0 \u00fd? 1. Ch\u00fa \u00fd t\u1edbi ng\u00f4n ng\u1eef c\u01a1 th\u1ec3 Ng\u00f4n ng\u1eef c\u01a1 th\u1ec3 l\u00e0 \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n cho k\u1ef9 n\u0103ng giao ti\u1ebfp, g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng. C\u00f3 th\u1ec3 b\u1ec1 ngo\u00e0i c\u1ee7a b\u1ea1n kh\u00f4ng xinh \u0111\u1eb9p, h\u1ea5p d\u1eabn nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn m\u1ed9t \u0111\u1ed1i t\u00e1c \u0103n m\u1eb7c l\u00f4i th\u00f4i, t\u00e1c phong kh\u00f4ng chuy\u00ean nghi\u1ec7p t\u1edbi g\u1eb7p m\u00ecnh. Ngo\u00e0i trang ph\u1ee5c b\u1ea1n c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn c\u00e1ch \u0111i l\u1ea1i, bi\u1ec3u hi\u1ec7n c\u1ee7a khu\u00f4n m\u1eb7t... T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u t\u01b0\u1edfng nh\u01b0 r\u1ea5t nh\u1ecf \u0111\u00f3 l\u1ea1i l\u00e0 v\u1ea5n \u0111\u1ec1 m\u1ea5u ch\u1ed1t cho vi\u1ec7c m\u1edf \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111\u01b0\u1ee3c thu\u1eadn l\u1ee3i. 2. Chu\u1ea9n b\u1ecb tr\u01b0\u1edbc cho c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n C\u1ea7n ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng giao ti\u1ebfp trong kinh doanh v\u00e0 \u0111\u1eddi s\u1ed1ng. Trong kinh doanh c\u1ea7n s\u1ef1 ch\u00ednh x\u00e1c v\u00e0 r\u00f5 r\u00e0ng, v\u00ec v\u1eady \u0111\u1ec3 kh\u00f4ng l\u00e0m l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0 c\u00f3 th\u1ec3 l\u00e0m ch\u1ee7 cu\u1ed9c tr\u00f2 chuy\u1ec7n, b\u1ea1n n\u00ean chu\u1ea9n b\u1ecb tr\u01b0\u1edbc cho c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh. B\u1ea1n h\u00e3y chu\u1ea9n b\u1ecb nh\u1eefng c\u00e2u h\u1ecfi b\u1ea1n mu\u1ed1n h\u1ecfi 165","kh\u00e1ch h\u00e0ng v\u00e0 chu\u1ea9n b\u1ecb tr\u01b0\u1edbc nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd h\u1ecfi b\u1ea1n. Vi\u1ec7c l\u00e0m n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u1ef1 tin h\u01a1n khi \u0111\u1ee9ng tr\u01b0\u1edbc \u0111\u1ed1i t\u00e1c c\u1ee7a m\u00ecnh v\u00e0 c\u0169ng l\u00e0 c\u00e1ch l\u00e0m cho \u0111\u1ed1i t\u00e1c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 b\u1ea1n. N\u00ean c\u01b0\u1eddi v\u00e0 ch\u00e0o \u0111\u1ed1i t\u00e1c m\u1ed9t c\u00e1ch th\u00e2n thi\u1ec7n. Khi g\u1eb7p \u0111\u1ed1i t\u00e1c c\u1ee7a m\u00ecnh, b\u1ea1n kh\u00f4ng n\u00ean gi\u1eef v\u1ebb m\u1eb7t nghi\u00eam ngh\u1ecb m\u00e0 h\u00e3y n\u1edf n\u1ee5 c\u01b0\u1eddi v\u00e0 ti\u1ebfn l\u1ea1i g\u1ea7n ch\u00e0o h\u1ecd m\u1ed9t c\u00e1ch th\u00e2n thi\u1ec7n. C\u00e1ch l\u00e0m n\u00e0y s\u1ebd gi\u00fap cho b\u1ea1n l\u1ea5y \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a \u0111\u1ed1i t\u00e1c v\u00e0 c\u0169ng l\u00e0 c\u00e1ch gi\u00fap cho vi\u1ec7c m\u1edf \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n su\u00f4n s\u1ebb. 3. S\u1eed d\u1ee5ng ng\u00f4n t\u1eeb chu\u1ea9n m\u1ef1c v\u00e0 ch\u00ednh x\u00e1c B\u1ea1n n\u00ean bi\u1ebft ng\u00f4n ng\u1eef s\u1eed d\u1ee5ng giao ti\u1ebfp trong kinh doanh c\u1ea7n s\u1ef1 chu\u1ea9n m\u1ef1c v\u00e0 ch\u00ednh x\u00e1c. Kh\u00f4ng ph\u1ea3i c\u1ee9 n\u00f3i nhi\u1ec1u m\u1edbi th\u1ec3 hi\u1ec7n b\u1ea1n l\u00e0 ng\u01b0\u1eddi hi\u1ec3u bi\u1ebft hay l\u00e0m ch\u1ee7 cu\u1ed9c tr\u00f2 chuy\u1ec7n, m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft khi n\u00e0o c\u1ea7n n\u00f3i v\u00e0 khi n\u00e0o kh\u00f4ng. Ng\u00f4n ng\u1eef giao ti\u1ebfp trong kinh doanh c\u0169ng c\u1ea7n l\u1ecbch s\u1ef1 v\u00e0 trang tr\u1ecdng h\u01a1n m\u1ed9t cu\u1ed9c n\u00f3i chuy\u1ec7n b\u00ecnh th\u01b0\u1eddng. 4. Bi\u1ebft l\u1eafng nghe D\u00f9 b\u1ea1n l\u00e0 ng\u01b0\u1eddi l\u00e0m ch\u1ee7 cu\u1ed9c tr\u00f2 chuy\u1ec7n hay kh\u00f4ng c\u0169ng c\u1ea7n ph\u1ea3i bi\u1ebft l\u1eafng nghe \u0111\u1ed1i t\u00e1c c\u1ee7a b\u1ea1n. B\u1ea1n kh\u00f4ng n\u00ean gi\u00e0nh n\u00f3i qu\u00e1 nhi\u1ec1u m\u00e0 c\u1ea7n 166","ph\u1ea3i l\u1eafng nghe \u00fd ki\u1ebfn c\u1ee7a \u0111\u1ed1i ph\u01b0\u01a1ng \u0111\u1ec3 bi\u1ebft h\u1ecd ngh\u0129 g\u00ec, mu\u1ed1n g\u00ec. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n b\u1ea1n l\u00e0 ng\u01b0\u1eddi l\u1ecbch s\u1ef1, t\u00f4n tr\u1ecdng \u0111\u1ed1i t\u00e1c m\u00e0 c\u00f2n gi\u00fap b\u1ea1n c\u00f3 th\u00eam th\u00f4ng tin t\u1eeb ph\u00eda b\u00ean kia. 5. T\u00f4n tr\u1ecdng \u0111\u1ed1i t\u00e1c T\u00f4n tr\u1ecdng \u0111\u1ed1i t\u00e1c ngh\u0129a l\u00e0 b\u1ea1n lu\u00f4n \u0111\u1eb7t h\u1ecd l\u00ean h\u00e0ng \u0111\u1ea7u, khi tr\u00f2 chuy\u1ec7n b\u1ea1n ph\u1ea3i d\u00e0nh h\u1ebft s\u1ef1 t\u1eadp trung cho c\u00e2u chuy\u1ec7n v\u00e0 quan s\u00e1t, l\u1eafng nghe h\u1ecd. Kh\u00f4ng n\u00ean n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 m\u1eaft li\u00ean t\u1ee5c \u0111\u1ea3o xung quanh ho\u1eb7c c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng, l\u1eddi n\u00f3i kh\u00f3 nghe. 6. H\u00e3y \u0111\u01b0a ra l\u1eddi khuy\u00ean \u0111\u00fang th\u1eddi \u0111i\u1ec3m Giao ti\u1ebfp trong kinh doanh \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i l\u00e0 ng\u01b0\u1eddi nhanh nh\u1ea1y trong vi\u1ec7c n\u1eafm b\u1eaft th\u00f4ng tin truy\u1ec1n \u0111\u1ea1t t\u1eeb \u0111\u1ed1i t\u00e1c. V\u00ec v\u1eady, khi \u0111\u1ed1i t\u00e1c c\u1ee7a b\u1ea1n n\u00f3i l\u00ean suy ngh\u0129, \u00fd \u0111\u1ecbnh c\u1ee7a h\u1ecd, b\u1ea1n h\u00e3y l\u1eafng nghe c\u1ea9n th\u1eadn \u0111\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng \u0111\u00e3 hi\u1ec3u r\u00f5 nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n truy\u1ec1n \u0111\u1ea1t, sau \u0111\u00f3 h\u00e3y t\u1eeb t\u1ed1n \u0111\u01b0a ra l\u1eddi khuy\u00ean n\u1ebfu h\u1ecd mu\u1ed1n nghe \u00fd ki\u1ebfn c\u1ee7a b\u1ea1n. \u0110\u1eebng v\u1ed9i v\u00e0ng \u0111\u00e1nh gi\u00e1 suy ngh\u0129 c\u1ee7a \u0111\u1ed1i ph\u01b0\u01a1ng, cho d\u00f9 theo b\u1ea1n \u0111\u00f3 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed3i v\u00e0 b\u1ea1n c\u00f3 \u00fd t\u01b0\u1edfng hay h\u01a1n. 7. S\u1ef1 r\u00f5 r\u00e0ng Kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 nghe b\u1ea1n v\u00f2ng vo v\u1ec1 \u0111i\u1ec1u b\u1ea1n mu\u1ed1n n\u00f3i, v\u00ec v\u1eady 167","c\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n h\u00e3y \u0111i th\u1eb3ng v\u00e0o v\u1ea5n \u0111\u1ec1 ch\u00ednh c\u1ee7a c\u00e2u chuy\u1ec7n v\u00e0 n\u00f3i m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, r\u00e0nh m\u1ea1ch v\u1ea5n \u0111\u1ec1 b\u1ea1n mu\u1ed1n tr\u00ecnh b\u00e0y. B\u1edfi trong kinh doanh, n\u1ebfu b\u1ea1n n\u00f3i b\u00f3ng gi\u00f3 s\u1ebd khi\u1ebfn cho \u0111\u1ed1i t\u00e1c c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu v\u00e0 c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd \u0111\u1ec3 m\u1ea5t \u0111i\u1ec3m trong m\u1eaft kh\u00e1ch h\u00e0ng v\u00ec \u0111i\u1ec1u n\u00e0y. 8. Ki\u00ean \u0111\u1ecbnh quan \u0111i\u1ec3m T\u00f4n tr\u1ecdng v\u00e0 \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean tr\u00ean h\u1ebft l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1ea1n \u0111\u00e0m ph\u00e1n thuy\u1ebft ph\u1ee5c h\u1ecd, nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ch\u1ea5p nh\u1eadn nh\u01b0\u1eddng nh\u1ecbn. D\u00f9 trong b\u1ea5t k\u1ef3 ho\u00e0n c\u1ea3nh n\u00e0o, b\u1ea1n h\u00e3y ki\u00ean tr\u00ec v\u1edbi quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh. Nh\u1eefng kh\u00e1ch h\u00e0ng th\u00f4ng minh s\u1ebd ch\u1ecdn nh\u1eefng \u0111\u1ed1i t\u00e1c c\u00f3 ch\u00ednh ki\u1ebfn, ki\u00ean \u0111\u1ecbnh quan \u0111i\u1ec3m ch\u1ee9 kh\u00f4ng bao gi\u1edd ch\u1ecdn \u0111\u1ed1i t\u00e1c d\u1ec5 thay \u0111\u1ed5i v\u00ec s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb b\u00ean ngo\u00e0i. 9. L\u00e0m ch\u1ee7 c\u1ea3m x\u00fac khi giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng C\u1ea3m x\u00fac c\u1ee7a m\u1ed7i ng\u01b0\u1eddi r\u1ea5t kh\u00e1c nhau, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u01b0a n\u00f3i nhi\u1ec1u. Nh\u01b0ng khi ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng b\u1ea1n h\u00e3y lu\u00f4n nh\u1eafc nh\u1edf b\u1ea3n th\u00e2n kh\u00f4ng \u0111\u1ec3 c\u1ea3m x\u00fac ri\u00eang c\u1ee7a c\u00e1 nh\u00e2n chi ph\u1ed1i cu\u1ed9c tr\u00f2 chuy\u1ec7n. B\u1edfi nh\u01b0 v\u1eady r\u1ea5t d\u1ec5 l\u00e0m h\u1ecfng cu\u1ed9c n\u00f3i chuy\u1ec7n, t\u1ec7 h\u01a1n n\u1eefa h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 b\u1ea1n l\u00e0 ng\u01b0\u1eddi kh\u00f4ng l\u1ecbch s\u1ef1 v\u00e0 kh\u00f4ng \u0111\u00e1ng tin t\u01b0\u1edfng \u0111\u1ec3 h\u1ee3p t\u00e1c. Giao ti\u1ebfp trong kinh doanh 168","kh\u00f4ng kh\u00f3 nh\u01b0ng b\u1ea1n c\u0169ng \u0111\u1eebng n\u00ean xem nh\u1eb9 n\u00f3, b\u1edfi khi b\u1ea1n n\u00f3i ra \u0111i\u1ec1u g\u00ec \u0111\u00f3 v\u1edbi \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng ngh\u0129a l\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 d\u1ef1 \u0111\u1ecbnh tr\u01b0\u1edbc v\u00e0 \u0111i\u1ec1u \u0111\u00f3 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea1n. V\u00ec th\u1ebf, b\u1ea1n n\u00ean chu\u1ea9n b\u1ecb th\u1eadt k\u1ef9 cho nh\u1eefng l\u1ea7n giao ti\u1ebfp nh\u01b0 v\u1eady, b\u1edfi b\u1ea1n kh\u00f4ng th\u1ec3 n\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 xong l\u1ea1i n\u00f3i r\u1eb1ng t\u00f4i nh\u1ea7m, \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 th\u1eadt... \u0110i\u1ec1u \u0111\u00f3 s\u1ebd khi\u1ebfn \u0111\u1ed1i t\u00e1c c\u1ee7a b\u1ea1n kh\u00f3 ch\u1ecbu v\u00e0 \u0111\u1ea9y b\u1ea1n v\u00e0o th\u1ebf b\u1ecb \u0111\u1ed9ng, l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u1ee7a c\u1ea3 hai b\u00ean. 10. Nh\u1eefng nguy\u00ean t\u1eafc v\u00e0ng b\u1ea1n ph\u1ea3i tu\u00e2n th\u1ee7 trong k\u1ef9 n\u0103ng giao ti\u1ebfp qua \u0111i\u1ec7n tho\u1ea1i - \u0110\u1eebng h\u1ee9a s\u1ebd g\u1ecdi \u0111i\u1ec7n cho ai r\u1ed3i qu\u00ean khu\u1ea5y m\u1ea5t. - \u0110\u1eebng g\u1ecdi nh\u1ea7m t\u00ean ng\u01b0\u1eddi b\u00ean kia \u0111\u1ea7u d\u00e2y. N\u1ebfu kh\u00f4ng bi\u1ebft, h\u00e3y h\u1ecfi th\u1eb3ng th\u1eafn. - \u0110\u1eebng ngh\u0129 r\u1eb1ng ng\u01b0\u1eddi b\u00ean kia kh\u00f4ng bi\u1ebft b\u1ea1n \u0111ang v\u1eeba n\u00f3i \u0111i\u1ec7n tho\u1ea1i v\u1eeba \u0103n u\u1ed1ng, h\u00fat thu\u1ed1c, ng\u00e1p,... - C\u1ed1 g\u1eafng k\u1ebft th\u00fac cu\u1ed9c n\u00e0y r\u1ed3i h\u00e3y b\u1eaft \u0111\u1ea7u cu\u1ed9c kh\u00e1c \u0111\u1ec3 tr\u00e1nh vi\u1ec7c nh\u1ea7m l\u1eabn n\u1ed9i dung hai cu\u1ed9c \u0111i\u1ec7n tho\u1ea1i. H\u01a1n n\u1eefa, ng\u01b0\u1eddi g\u1ecdi s\u1ebd c\u1ea3m th\u1ea5y kh\u00f4ng \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng. - \u0110\u1eebng b\u1ea5t nh\u00e3 y\u00eau c\u1ea7u ng\u01b0\u1eddi b\u00ean kia ph\u1ea3i g\u1ecdi \u0111i\u1ec7n v\u00e0o l\u00fac kh\u00e1c. - \u0110\u1eebng chuy\u1ec3n cu\u1ed9c g\u1ecdi qua nhi\u1ec1u ng\u01b0\u1eddi. 169","- Kh\u00f4ng n\u00ean gi\u1eef th\u00e1i \u0111\u1ed9 thi\u1ebfu nhi\u1ec7t t\u00ecnh khi n\u00f3i chuy\u1ec7n, k\u1ec3 c\u1ea3 khi \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1ch c\u1ee7a m\u00ecnh. N\u1ebfu h\u1ecd mu\u1ed1n g\u1eb7p ng\u01b0\u1eddi kh\u00e1c, h\u00e3y nhi\u1ec7t t\u00ecnh chuy\u1ec3n ho\u1eb7c h\u1ecfi h\u1ecd l\u1eddi nh\u1eafn. - \u0110\u1eebng ph\u00e1t ng\u00f4n n\u1ebfu kh\u00f4ng ch\u1eafc ch\u1eafn v\u00e0o nh\u1eefng g\u00ec m\u00ecnh n\u00f3i. - Kh\u00f4ng b\u1ea5t ng\u1edd g\u00e1c m\u00e1y m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 gi\u1ea3i th\u00edch. V- C\u00c1C QUY T\u1eaeC \u1ee8NG X\u1eec TRONG KINH DOANH 1. Lu\u00f4n s\u1eed d\u1ee5ng t\u00ean th\u1eadt Trong m\u00f4i tr\u01b0\u1eddng kinh doanh, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng t\u00ean \u0111\u1ea7y \u0111\u1ee7, nh\u01b0ng c\u0169ng ph\u1ea3i ch\u00fa \u00fd c\u00e1ch ng\u01b0\u1eddi kh\u00e1c mu\u1ed1n \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u. N\u1ebfu t\u00ean b\u1ea1n qu\u00e1 d\u00e0i hay kh\u00f3 \u0111\u1ecdc, b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i, r\u00fat g\u1ecdn, ho\u1eb7c vi\u1ebft c\u00e1ch ph\u00e1t \u00e2m l\u00ean danh thi\u1ebfp v\u00e0 \u0111\u01b0a cho \u0111\u1ed1i t\u00e1c. 2. Lu\u00f4n \u0111\u1ee9ng l\u00ean khi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u H\u00e3y \u0111\u1ee9ng d\u1eady khi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u1edbi ng\u01b0\u1eddi kh\u00e1c. Vi\u1ec7c \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n nh\u1ea5n m\u1ea1nh s\u1ef1 c\u00f3 m\u1eb7t c\u1ee7a m\u00ecnh v\u00e0 thu h\u00fat \u00e1nh nh\u00ecn c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. 3. Ch\u1ec9 n\u00f3i \u201cC\u1ea3m \u01a1n\u201d m\u1ed9t ho\u1eb7c hai l\u1ea7n trong cu\u1ed9c tr\u00f2 chuy\u1ec7n C\u1ea3m \u01a1n qu\u00e1 nhi\u1ec1u s\u1ebd khi\u1ebfn c\u00e2u n\u00f3i n\u00e0y m\u1ea5t \u0111i \u00fd ngh\u0129a. Th\u1eadm ch\u00ed, n\u00f3 c\u00f2n c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n bi\u1ebfn th\u00e0nh m\u1ed9t ng\u01b0\u1eddi y\u1ebfu \u1edbt v\u00e0 thi\u1ebfu th\u1ed1n. 170","4. G\u1eedi th\u01b0 c\u1ea3m \u01a1n \u0111\u1ebfn t\u1eebng ng\u01b0\u1eddi B\u1ea1n n\u00ean l\u00e0m vi\u1ec7c n\u00e0y trong v\u00f2ng 24 gi\u1edd \u0111\u1ec3 b\u00e0y t\u1ecf s\u1ef1 bi\u1ebft \u01a1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 li\u00ean quan. Tr\u01b0\u1edbc khi ch\u1ecdn g\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed hay th\u01b0 tay, h\u00e3y c\u00e2n nh\u1eafc k\u1ef9 v\u00ec th\u01b0 tay s\u1ebd m\u1ea5t v\u00e0i ng\u00e0y, c\u00f2n th\u01b0 \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 g\u1eedi ngay l\u1eadp t\u1ee9c. Vi\u1ec7c n\u00e0y r\u1ea5t quan tr\u1ecdng trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p nh\u01b0 ph\u1ecfng v\u1ea5n xin vi\u1ec7c, khi quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra g\u1ea7n nh\u01b0 ngay l\u1eadp t\u1ee9c. 5. \u0110\u1eebng bao gi\u1edd k\u00e9o gh\u1ebf cho ng\u01b0\u1eddi kh\u00e1c Gi\u1eef c\u1eeda m\u1edf cho kh\u00e1ch l\u00e0 vi\u1ec7c n\u00ean l\u00e0m. Nh\u01b0ng b\u1ea1n kh\u00f4ng n\u00ean k\u00e9o gh\u1ebf cho ng\u01b0\u1eddi kh\u00e1c, b\u1ea5t k\u1ec3 gi\u1edbi t\u00ednh. Trong m\u00f4i tr\u01b0\u1eddng kinh doanh, h\u00e3y b\u1ecf t\u1ea5t c\u1ea3 ph\u00e9p l\u1ecbch s\u1ef1 x\u00e3 h\u1ed9i \u1ea5y ra \u0111\u1eb1ng sau, v\u00ec \u201cc\u1ea3 \u0111\u00e0n \u00f4ng v\u00e0 ph\u1ee5 n\u1eef \u0111\u1ec1u c\u00f3 th\u1ec3 t\u1ef1 k\u00e9o gh\u1ebf cho m\u00ecnh\u201d. 6. \u0110\u1eebng b\u1eaft ch\u00e9o ch\u00e2n M\u1ecdi ng\u01b0\u1eddi r\u1ea5t hay l\u00e0m h\u00e0nh \u0111\u1ed9ng \u0111\u00f3. Tuy nhi\u00ean, trong m\u00f4i tr\u01b0\u1eddng kinh doanh, vi\u1ec7c n\u00e0y s\u1ebd l\u00e0m ph\u00e2n t\u00e1n s\u1ef1 ch\u00fa \u00fd v\u00e0 c\u00f3 v\u1ebb g\u1ee3i c\u1ea3m qu\u00e1 m\u1ee9c. M\u1ed9t nguy\u00ean nh\u00e2n quan tr\u1ecdng n\u1eefa l\u00e0 b\u1eaft ch\u00e9o ch\u00e2n kh\u00f4ng h\u1ec1 t\u1ed1t cho tu\u1ea7n ho\u00e0n m\u00e1u, v\u00ec n\u00f3 l\u00e0m t\u0103ng \u00e1p l\u1ef1c l\u00ean t\u0129nh m\u1ea1ch. 7. D\u00f9ng c\u1ea3 b\u00e0n tay \u0111\u1ec3 ch\u1ec9 Khi c\u1ea7n ch\u1ec9 v\u00e0o ng\u01b0\u1eddi hay v\u1eadt g\u00ec \u0111\u00f3, h\u00e3y m\u1edf c\u1ea3 l\u00f2ng b\u00e0n tay v\u00e0 gi\u1eef c\u00e1c ng\u00f3n d\u00ednh s\u00e1t nhau. 171","N\u1ebfu b\u1ea1n ch\u1ec9 d\u00f9ng ng\u00f3n tr\u1ecf, \u0111\u00f3 s\u1ebd l\u00e0 h\u00e0nh \u0111\u1ed9ng bi\u1ec3u l\u1ed9 s\u1ef1 hi\u1ebfu chi\u1ebfn. C\u1ea3 \u0111\u00e0n \u00f4ng v\u00e0 ph\u1ee5 n\u1eef \u0111\u1ec1u hay ch\u1ec9 tr\u1ecf, nh\u01b0ng ph\u1ee5 n\u1eef th\u01b0\u1eddng l\u00e0m nhi\u1ec1u h\u01a1n. 8. Lu\u00f4n d\u00f9ng tay b\u1ebb b\u00e1nh m\u00ec M\u1ed9t doanh nh\u00e2n khuy\u00ean b\u1ea1n r\u1eb1ng \u0111\u1eebng bao gi\u1edd d\u00f9ng dao \u0111\u1ec3 c\u1eaft b\u00e1nh m\u00ec trong b\u1eefa \u0103n mang t\u00ednh kinh doanh. Thay v\u00e0o \u0111\u00f3, h\u00e3y d\u00f9ng tay \u0111\u1ec3 b\u1ebb l\u00e0m \u0111\u00f4i v\u00e0 x\u00e9 nh\u1ecf. 9. \u0110\u1eebng g\u1ea1t \u0111\u0129a ra hay ch\u1ed3ng ch\u00fang l\u1ea1i v\u1edbi nhau L\u00fd do r\u1ea5t \u0111\u01a1n gi\u1ea3n: \u201cB\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ed3i b\u00e0n, v\u00ec th\u1ebf, h\u00e3y \u0111\u1ec3 h\u1ecd l\u00e0m vi\u1ec7c \u0111\u00f3\u201d. 10. \u0110\u1eebng bao gi\u1edd g\u00f3i th\u1ee9c \u0103n mang v\u1ec1 B\u1ea1n \u1edf \u0111\u00e2y \u0111\u1ec3 kinh doanh, ch\u1ee9 kh\u00f4ng ph\u1ea3i gi\u1ea3i quy\u1ebft h\u00e0ng t\u1ed3n kho. G\u00f3i th\u1ee9c \u0103n th\u1eeba mang v\u1ec1 l\u00e0 vi\u1ec7c ho\u00e0n to\u00e0n b\u00ecnh th\u01b0\u1eddng n\u1ebfu \u0111i \u0103n c\u00f9ng gia \u0111\u00ecnh, nh\u01b0ng n\u1ebfu \u0111i v\u1edbi \u0111\u1ed1i t\u00e1c th\u00ec kh\u00f4ng n\u00ean. 11. Ch\u1ecdn th\u1ee9c \u0103n t\u01b0\u01a1ng t\u1ef1 nh\u01b0 kh\u00e1ch ch\u1ecdn \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 n\u1ebfu kh\u00e1ch g\u1ecdi m\u00f3n khai v\u1ecb hay tr\u00e1ng mi\u1ec7ng, b\u1ea1n c\u0169ng n\u00ean g\u1ecdi theo. \u0110\u01a1n gi\u1ea3n l\u00e0 v\u00ec vi\u1ec7c \u0111\u00f3 s\u1ebd kh\u00f4ng khi\u1ebfn kh\u00e1ch c\u1ea3m th\u1ea5y l\u00fang t\u00fang v\u00ec ng\u1ed3i \u0103n m\u1ed9t m\u00ecnh. 172","12. N\u1ebfu ng\u01b0\u1eddi m\u1eddi \u0111ang \u0103n ki\u00eang, ph\u1ea3i c\u00e2n nh\u1eafc nh\u00e0 h\u00e0ng h\u1ecd \u0111\u01b0a b\u1ea1n t\u1edbi tr\u01b0\u1edbc khi g\u1ecdi m\u00f3n Ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi s\u1ebd kh\u00f4ng b\u1eaft ng\u01b0\u1eddi kh\u00e1c \u0103n ki\u00eang theo m\u00ecnh. Tuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh n\u00ean g\u1ecdi m\u00f3n g\u00ec khi c\u00e2n nh\u1eafc nh\u00e0 h\u00e0ng h\u1ecd d\u1eabn b\u1ea1n t\u1edbi. V\u00ed d\u1ee5, n\u1ebfu gi\u00e1m \u0111\u1ed1c c\u1ee7a b\u1ea1n l\u00e0 ng\u01b0\u1eddi \u0103n chay, nh\u01b0ng l\u1ea1i h\u1eb9n g\u1eb7p \u1edf nh\u00e0 h\u00e0ng th\u1ecbt n\u01b0\u1edbng, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 g\u1ecdi th\u1ecbt nh\u01b0 b\u00ecnh th\u01b0\u1eddng. 13. Bi\u1ebft ch\u1ed7 \u0111\u1eb7t \u0111\u0129a v\u00e0 d\u1ee5ng c\u1ee5 \u0103n Th\u1ee9c \u0103n lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1eb7t b\u00ean tr\u00e1i \u0111\u0129a. N\u1ebfu b\u00e0n \u0103n \u0111\u01b0\u1ee3c s\u1eafp \u0111\u00fang, b\u00e1nh m\u00ec, salad hay c\u00e1c m\u00f3n kh\u00e1c \u0111\u1ec1u s\u1ebd \u1edf v\u1ecb tr\u00ed nh\u01b0 v\u1eady. T\u01b0\u01a1ng t\u1ef1, \u0111\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c \u0111\u1eb7t b\u00ean ph\u1ea3i. V\u1edbi c\u00e1c d\u1ee5ng c\u1ee5 kh\u00e1c, d\u0129a \u0111\u1eb7t b\u00ean tr\u00e1i, c\u00f2n dao v\u00e0 th\u00eca th\u00ec \u1edf b\u00ean ph\u1ea3i. 14. Ng\u01b0\u1eddi m\u1eddi n\u00ean tr\u1ea3 ti\u1ec1n N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1eddi, b\u1ea1n l\u00e0 ch\u1ee7 nh\u00e2n v\u00e0 s\u1ebd ph\u1ea3i tr\u1ea3 ti\u1ec1n, b\u1ea5t k\u1ec3 l\u00e0 nam hay n\u1eef. Tr\u01b0\u1eddng h\u1ee3p b\u1ea1n l\u00e0 ph\u1ee5 n\u1eef, v\u00e0 c\u00f3 kh\u00e1ch nam mu\u1ed1n tr\u1ea3 thay, b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i: \u201c\u00d4i, t\u00f4i c\u00f3 t\u1ed1n xu n\u00e0o \u0111\u00e2u, c\u00f4ng ty tr\u1ea3 \u0111\u1ea5y ch\u1ee9\u201d, ho\u1eb7c k\u00edn \u0111\u00e1o r\u1eddi b\u00e0n v\u00e0 thanh to\u00e1n khi c\u00e1c v\u1ecb kh\u00e1ch kh\u00f4ng \u0111\u1ec3 \u00fd. Tuy nhi\u00ean, n\u1ebfu kh\u00e1ch ki\u00ean quy\u1ebft mu\u1ed1n tr\u1ea3, \u0111\u1eebng tranh c\u00e3i v\u1edbi h\u1ecd, c\u1ee9 \u0111\u1ec3 h\u1ecd l\u00e0m nh\u01b0 v\u1eady. 173","15. H\u00e3y r\u1eddi \u0111i th\u1eadt l\u1ecbch s\u1ef1 N\u1ebfu l\u00e0 ng\u01b0\u1eddi r\u1eddi \u0111i, b\u1ea1n n\u00ean l\u00e0 ng\u01b0\u1eddi m\u1edf l\u1eddi. N\u00ean nh\u1edb v\u1eeba n\u00f3i v\u1eeba \u0111i, nh\u01b0 v\u1eady, b\u1ea1n s\u1ebd \u1edf th\u1ebf ch\u1ee7 \u0111\u1ed9ng v\u00e0 vi\u1ec7c t\u1ea1m bi\u1ec7t c\u0169ng su\u00f4n s\u1ebb. C\u00e1c m\u1eabu c\u00e2u th\u01b0\u1eddng d\u00f9ng l\u00e0 \u201cR\u1ea5t vui \u0111\u01b0\u1ee3c g\u1eb7p anh\/ch\u1ecb\u201d, \u201cR\u1ea5t vui \u0111\u01b0\u1ee3c n\u00f3i chuy\u1ec7n v\u1edbi anh\/ch\u1ecb\u201d hay \u201cH\u1eb9n g\u1eb7p l\u1ea1i trong bu\u1ed5i h\u1ecdp sau nh\u00e9\u201d. C\u00e1c quy t\u1eafc \u1ee9ng x\u1eed trong kinh doanh r\u1ea5t kh\u00e1c so v\u1edbi chu\u1ea9n m\u1ef1c x\u00e3 h\u1ed9i th\u00f4ng th\u01b0\u1eddng, m\u00e0 h\u1ea7u nh\u01b0 l\u1ea1i kh\u00f4ng \u0111\u01b0\u1ee3c d\u1ea1y trong tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc. 174","M\u1ee4C L\u1ee4C L\u1eddi Nh\u00e0 xu\u1ea5t b\u1ea3n Trang N\u00e9t \u0111\u1eb9p trong v\u0103n h\u00f3a giao ti\u1ebfp, \u1ee9ng x\u1eed c\u1ee7a 5 7 ng\u01b0\u1eddi Vi\u1ec7t (Thay L\u1eddi gi\u1edbi thi\u1ec7u) 11 Ch\u01b0\u01a1ng I 11 K\u1ef8 N\u0102NG GIAO TI\u1ebeP, \u1ee8NG X\u1eec 14 21 I- Nguy\u00ean t\u1eafc \u1ee9ng x\u1eed 22 II- M\u1ed9t s\u1ed1 t\u00ecnh hu\u1ed1ng trong \u1ee9ng x\u1eed III- Nh\u1eefng \u0111i\u1ec1u n\u00ean tr\u00e1nh trong giao ti\u1ebfp 25 25 \u1ee9ng x\u1eed 27 IV- Ngh\u1ec7 thu\u1eadt t\u1ea1o thi\u1ec7n c\u1ea3m trong giao 29 ti\u1ebfp Ch\u01b0\u01a1ng II NGH\u1ec6 THU\u1eacT \u1ee8NG X\u1eec TRONG T\u00ccNH B\u1ea0N I- N\u0103m b\u00ed quy\u1ebft gi\u1eef g\u00ecn t\u00ecnh b\u1ea1n \u0111\u1eb9p II- \u1ee8ng x\u1eed khi ng\u01b0\u1eddi y\u00eau v\u00e0 b\u1ea1n b\u00e8 c\u1ee7a b\u1ea1n c\u00f3 \u201chi\u1ec1m kh\u00edch\u201d III- \u1ee8ng x\u1eed khi \u0111\u1ee9ng gi\u1eef hai ng\u01b0\u1eddi b\u1ea1n th\u00e2n \u0111ang x\u00edch m\u00edch 175","IV- B\u00ed quy\u1ebft x\u00e2y d\u1ef1ng t\u00ecnh b\u1ea1n th\u1eddi sinh 32 vi\u00ean 35 37 V- \u1ee8ng x\u1eed \u0111\u1ec3 kh\u00f4ng tr\u1edf th\u00e0nh n\u1ea1n nh\u00e2n 39 c\u1ee7a nh\u1eefng l\u1eddi \u0111\u1ed3n th\u1ed5i 42 VI- C\u00e1ch \u0111\u1ed1i x\u1eed v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u1ea1n 42 \u201ckh\u00f3 \u01b0a\u201d 46 51 VII- Th\u1ebf n\u00e0o g\u1ecdi l\u00e0 b\u1ea1n th\u00e2n? 55 58 Ch\u01b0\u01a1ng III 61 NGH\u1ec6 THU\u1eacT \u1ee8NG X\u1eec 65 68 TRONG T\u00ccNH Y\u00caU 74 I- K\u1ef9 n\u0103ng giao ti\u1ebfp trong t\u00ecnh y\u00eau 74 II- D\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft ng\u01b0\u1eddi \u1ea5y \u0111ang y\u00eau b\u1ea1n III- Nh\u1eefng b\u00ed quy\u1ebft cho bu\u1ed5i h\u1eb9n h\u00f2 \u0111\u1ea7u ti\u00ean th\u00e0nh c\u00f4ng IV- Tuy\u1ec7t chi\u00eau ki\u1ec3m so\u00e1t t\u00ecnh y\u00eau V- N\u0103m d\u1ea5u hi\u1ec7u t\u00ecnh y\u00eau b\u1eaft \u0111\u1ea7u r\u1ea1n n\u1ee9t VI- Chia tay \u0111\u00fang c\u00e1ch \u0111\u1ec3 tr\u00e1nh c\u00fa s\u1ed1c th\u1ea5t t\u00ecnh VII- C\u00e1ch \u1ee9ng x\u1eed th\u00f4ng minh khi chia tay ng\u01b0\u1eddi y\u00eau VIII- Ngh\u1ec7 thu\u1eadt vun tr\u1ed3ng t\u00ecnh y\u00eau Ch\u01b0\u01a1ng IV NGH\u1ec6 THU\u1eacT \u1ee8NG X\u1eec TRONG GIA \u0110\u00ccNH I- V\u0103n h\u00f3a \u1ee9ng x\u1eed trong gia \u0111\u00ecnh 176","II- B\u00ed quy\u1ebft x\u00e2y d\u1ef1ng t\u1ed5 \u1ea5m h\u1ea1nh ph\u00fac 105 III- L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u00e1nh m\u00e2u thu\u1eabn 108 trong h\u00f4n nh\u00e2n? 111 Ch\u01b0\u01a1ng V 111 NGH\u1ec6 THU\u1eacT \u1ee8NG X\u1eec N\u01a0I C\u00d4NG S\u1ede 126 130 I- M\u1ed9t s\u1ed1 n\u1ed9i dung v\u1ec1 v\u0103n h\u00f3a \u1ee9ng x\u1eed 135 n\u01a1i c\u00f4ng s\u1edf 137 140 II- C\u00e1ch \u1ee9ng x\u1eed n\u01a1i c\u00f4ng s\u1edf 142 III- Ngh\u1ec7 thu\u1eadt \u1ee9ng x\u1eed v\u1edbi c\u1ea5p tr\u00ean 144 IV- \u1ee8ng x\u1eed v\u1edbi m\u1ed9t s\u1ed1 t\u00ecnh hu\u1ed1ng khi \u0111i 147 xin vi\u1ec7c 150 V- Nh\u1eefng l\u1eddi n\u00f3i \u0111\u01b0\u1ee3c l\u00f2ng n\u01a1i c\u00f4ng s\u1edf 150 VI- Nh\u1eefng b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng trong 155 177 c\u00f4ng vi\u1ec7c VII- Ngh\u1ec7 thu\u1eadt \u1ee9ng x\u1eed khi m\u1eafc l\u1ed7i \u1edf c\u00f4ng s\u1edf VIII- Nh\u1eefng l\u1ea7m t\u01b0\u1edfng trong ngh\u1ec7 thu\u1eadt \u1ee9ng x\u1eed v\u1edbi s\u1ebfp IX- Ngh\u1ec7 thu\u1eadt \u1ee9ng x\u1eed \u0111\u1eb9p n\u01a1i c\u00f4ng s\u1edf Ch\u01b0\u01a1ng VI NGH\u1ec6 THU\u1eacT \u1ee8NG X\u1eec TRONG KINH DOANH I- V\u0103n h\u00f3a \u1ee9ng x\u1eed trong kinh doanh II- V\u0103n h\u00f3a \u1ee9ng x\u1eed trong doanh nghi\u1ec7p","III- T\u00e1c \u0111\u1ed9ng c\u1ee7a v\u0103n h\u00f3a \u1ee9ng x\u1eed trong n\u1ed9i b\u1ed9 162 doanh nghi\u1ec7p 164 IV- K\u1ef9 n\u0103ng giao ti\u1ebfp trong kinh doanh 170 b\u1ea1n n\u00ean bi\u1ebft V- C\u00e1c quy t\u1eafc \u1ee9ng x\u1eed trong kinh doanh 178","Ch\u1ecbu tr\u00e1ch nhi\u1ec7m xu\u1ea5t b\u1ea3n Q. GI\u00c1M \u0110\u1ed0C - T\u1ed4NG BI\u00caN T\u1eacP NH\u00c0 XU\u1ea4T B\u1ea2N CH\u00cdNH TR\u1eca QU\u1ed0C GIA - S\u1ef0 TH\u1eacT TS. HO\u00c0NG PHONG H\u00c0 Ch\u1ecbu tr\u00e1ch nhi\u1ec7m n\u1ed9i dung PH\u00d3 GI\u00c1M \u0110\u1ed0C - PH\u00d3 T\u1ed4NG BI\u00caN T\u1eacP NH\u00c0 XU\u1ea4T B\u1ea2N CH\u00cdNH TR\u1eca QU\u1ed0C GIA - S\u1ef0 TH\u1eacT TS. V\u0168 TR\u1eccNG L\u00c2M GI\u00c1M \u0110\u1ed0C - T\u1ed4NG BI\u00caN T\u1eacP NH\u00c0 XU\u1ea4T B\u1ea2N THANH NI\u00caN NGUY\u1ec4N XU\u00c2N TR\u01af\u1edcNG Bi\u00ean t\u1eadp n\u1ed9i dung: ThS. PH\u1ea0M NG\u1eccC B\u00cdCH NGUY\u1ec4N THU TRANG NGUY\u1ec4N TI\u1ebeN TH\u0102NG Tr\u00ecnh b\u00e0y b\u00eca: L\u00ca TH\u1eca H\u00c0 LAN Ch\u1ebf b\u1ea3n vi t\u00ednh: NGUY\u1ec4N QU\u1ef2NH LAN S\u1eeda b\u1ea3n in: PH\u00d2NG BI\u00caN T\u1eacP K\u1ef8 THU\u1eacT \u0110\u1ecdc s\u00e1ch m\u1eabu: THU TRANG 179",""]