BMG_Marketing Report

Blue Man Group in Macao Marketing Report Prepared by CHESSMAN | Updated: 2016/08/31



Channel:澳門特別行政區政府旅遊局Macau Government Tourist Office WebsiteLink:http://zh.macaotourism.gov.mo/index.php

Channel:蘭桂坊Lan Kwai Fong HKFACEBOOK PageDate:2016/07/04Link:https://www.facebook.com/lankwaifonghongkong/

Channel:蘭桂坊Lan Kwai Fong HKWebsiteDate:2016/06/30 – 2016/07/13Link:http://www.californiatower.com/whats_on.php?id=47

Channel:蘭桂坊Lan Kwai FongFACEBOOK PageDate:2016/06/16Link:https://www.facebook.com/lankwaifonghongkong/photos/a.454066494771262.1073741828.451635821680996/608995265945050/?type=3&theater

Channel:蘭桂坊LAN KWAI FONGWebsitePromote Period:7 July – 31 JulyDescription:Official website promotion

Media:Life2 magazine by Lan Kwai Fong( Page 34-37)Title:Into the BlueLink:http://www.californiatower.com/life2/Life2_2016Jul.pdf

Media: Lan Kwai Fong( Facebook)Date: 2016/08/10Link:https://www.facebook.com/lankwaifonghongkong/photos/pcb.634326080078635/634325720078671/?type=3&theater

Channel:Hanging bannersBy Lan Kwai FongPromote Period:7 July – 28 AugDescription:California Tower

Channel:Asia MilesFACEBOOK PageDate:2016/7/13Link:https://www.facebook.com/asiamiles/

Channel:Asia miles Official WebsiteLink:http://redeem.asiamiles.com/zh/catalogsearch/result/?order=redemption_start_date&rb=0&points=0&regions=WORLDWIDE&q=VCPAAX+VCPABT+VCPAAB+CEPAAB+CEPAAL&tokenRequest=1

Channel:Asia MilesPromote Period:19 July- AugDescription:Blueman Macao promotion ineDM news for their members

Item:Window StickerBCMLocation:Prince Flower City Branch(opposite to BNU)Launching Date:2016/06/18

Item: A4 poster - BCMLocation:14 BranchesLaunching Date:2016/06/20

Channel:BCMPromote Area:MacauPromote Period:17 July – 28 AugDescription:Official website promotion

Channel:BCM wechatPromote Area:Macau, Mainland China andHong KongPromote Period:22 June – 28 AugDescription:Official wechat pop-up message

Channel:明星旅行社Beng SengPromote Area:MacaoPromote Period:25June – 28 AugDescription:A3 Poster

Channel:網上明星行Online Beng Seng FACEBOOKPageDate:2016/06/21Link:https://www.facebook.com/bengsengtravel/videos/1718595441690633/

Media:明星旅遊 Beng Seng Official WebsiteLink:http://www.bengsengtravel.com/macau/shows/blue-man-group-in-macau.html

Media:網上明星行 Online Beng SengTitle:藍神秀澳門站 - Blue Man Group - 澳門精彩表演Link:http://www.travelagencyguide.com/agency/1474604252756421/%E7%B6%B2%E4%B8%8A%E6%98%8E%E6%98%9F%E8%A1%8C%20Online%20Beng%20Seng/videos/1718595441690633

Channel:Google Ad - YoutubePromote Area:worldwidePromote Period:10 May-28 AugDescription:Google pop up Ads

Channel:Google Ad - Weibo

Channel:HK TicketingType:Official WebsiteLink：http://www.hkticketing.com/events/MCBLUEM0816

Channel:Google Ad - Time out HKType:Online bannerLink：https://www.timeout.com/hong-kong

Channel:Time out HKType:Online bannerLink：https://www.timeout.com/hong-kong

Channel:Google Ad – HKETType:NewspaperLink：http://paper.hket.com/article/1469107/%E5%A8%81%E5%B0%BC%E6%96%AF%E4%BA%BA%E8%AB%8B%E7%9D%87%E3%80%8A%E8%97%8D%E7%A5%9E%E7%A7%80%E3%80%8B

Media: HK ticketing EDMDate: 2016/05/10

Media:旅遊局各關口宣傳攤位Macau Government Tourist OfficeReception (Ferry Terminal/Border Gate)Date:July -Aug



Item:Signature tramLocation:Hong KongPromotion Period:Jul 15 - Aug 11

Channel:Taxi WrapPromote Area:Hong KongPromote Period:1,Jul – 28,AugDescription:QTY. : 100Size: 4 Doors



Channel:Bus Body- T shapePromote Area:Hong KongPromote Period:1,Jul – 5,AugDescription:QTY. : 20Size: T-shape

Channel:Bus Seat Back StickerPromote Area:Hong KongPromote Period:1,Jul – 9,AugDescription:QTY. : 5Size: Superside

Channel:MTR 12-Sheet Zone B AdPromote Area:Hong Kong-Central ConcoursePromote Period:16,Jul – 22,JulDescription:QTY. : 12

Channel:MTR Train Door Window StickerPromote Area:Hong KongPromote Period:30,June – 13,JulDescription:QTY. : 3Size: Half Train(Island Line; Tsuen Wan Line; KwunTong Line)

Channel:MTR 4-Sheet PanelsPromote Area:Hong KongPromote Period:2,Jul – 15,Jul6,Aug – 19,AugDescription:QTY. : 20

Channel:Bus BodyPromote Area:MacauPromote Period:1,Jul – 31,AugDescription:QTY. : 2Size: Wholly Bus Body

Channel:Street BillboardPromote Area:MacauPromote Period:1,Jul – 31,JulDescription:QTY. : 4Location:Vasco da Gama Parking Lot AVasco da Gama Parking Lot B

Channel:Macau Panels - Escalators' DoorPromote Area:MacauPromote Period:1,Jul – 31,JulDescription:QTY. : 1Location:Macau Panels - Escalators' Door@ Costa

Channel:Street BillboardPromote Area:MacauPromote Period:1,Jul – 31,JulDescription:Location:Vasco da Gama-Meng Mun

Channel:Street BillboardPromote Area:MacauPromote Period:1,Jul – 31,JulDescription:Location:Avenida Horta e Costa

Channel:Street PostersPromote Area:MacauPromote Period:Jul – Aug









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