Tarakki Times English April May 2018

A COMPILATION OF ICICI PRUDENTIAL MUTUAL FUND MEDIA VIEWS Professional Views MUMBAI | APRIL - MAY 2018 | PAGES 10Pg. 2 Do stay alert before you invest in volatile marketsBetting on PowerUtilities, Telecom, CorpBanks & Pharma S Naren, ED & CIO ICICI Prudential Mutual FundPg. 3Central bank likelyto be in extendedpause mode Rahul Goswami, CIO - Fixed Income ICICI Prudential Mutual FundICICI Prudential Long Term EquityFund (Tax Saving)One Fund ReviewPg. 4 Nimesh Shah The Pioneer | April 13, 2018 large-caps tend to perform MD & CEO better.Reduce portfolio volatility by investing ICICI Prudential Mutual Fund Go For Balanced Advantageacross asset classes Category of Schemes: Since the Include Debt Funds To Your In a setting of volatile environ- uncertainty in the market is high, Portfolio: Last year, investors S Naren, ED & CIO ment, it is pertinent for the it is advisable to opt for schemes had started questioning the ICICI Prudential Mutual Fund investors to keep in mind five which spread investments returns from their debt portfolios basic investing guidelines before across multiple asset classes - as equity markets continued toICICI Prudential Value Discovery Fund they put in hard-earned money in namely debt and equity. deliver sizeable gains even in theOne Fund Review multiple asset classes, writes short term and many times, Nimesh Shah And one of the easiest ways to these were equivalent to whatPg. 5 achieve such an allocation is to debt investments were invest in balanced advantage generating over a year’s time.ICICI Prudential Multi Asset Fund: category of schemes. In such aA unique investment proposition scheme, the fund manager However, it is still an important based on market valuation asset class to have in one’sFund Review Indian equity markets off late allocates funds between the two investment portfolio. For those have seen some volatile times asset classes. investors looking to make fresh investments, one can considerPg. 6 owing to various developments In effect, such funds invest in ultra short-term fund, short-term equities when markets are fund, credit risk fund orICICI Pru Focused Bluechip Equity Fund on the global as well as local front declining and book profits when dynamically managed bond(Name changed to ICICI Prudential Bluechip and it is likely to continue to markets are rising. And, in case fund. of a market correction, the debtFund with effect from 28th May 2018) remain volatile this year too. component renders a cushion And Finally, Stay Put: Many-a- effect to the portfolio. times, during market volatility,ICICI Prudential Value Discovery Fund This is stark contrast to the stead investors tend to stop their rally that the markets had Large Caps Over Mid & Small monthly SIPs. In haste, investorsPg. 7 witnessed over the last two Caps: For those investors who tend to forget these investments years. are looking for investing into made are for the long-term andList of ICICI Prudential Funds in Mint pure equity funds; we would short-term volatility should notSIP Top UP recommend them to consider deter them from their long-term large-cap funds. This is because investments. Continue withPg. 8 Therefore, for many investors even after the correction seen on one’s SIP and stay invested. who have entered the equity the Sensex from its 52-week highETW Funds 100 space in the said timeframe, this of 36,444 (Jan 29, 2018) to (The writer is MD & CEO, ICICISystematic Investment Plans volatility can be quite unnerving. 33,597 (Apr 5, 2018), mid and Prudential Asset Management small-cap pockets continues to Company Ltd)Pg. 9 be an expensive one while large- caps are reasonable priced.Insight of IAP Solidarity Asset Allocation: It is a known fact that one of the key pointers The other aspect being that as Tarakki Corner for long-term wealth creation is the market moves into the last following asset allocation. It is phase of the bull-run, historically, Pg. 10 seen that investors based on their personal basis very often Mrigesh Baruah tend to go overboard on a certain ARN - 12562 asset class. North East Bharat Bagla Based on one’s risk appetite and ARN - 0135 under the guidance of a financial West Bengal advisor one should determine an asset allocation plan and adhered to it.The information contained herein is solely for private circulation for reading/understanding of registered Advisors/ Distributors and should not be circulated to investors/prospective investors.

2 TARAKKI TIMES, APRIL-MAY 2018 Interview Betting on Power Utilities, Telecom, Corp Banks & Pharma ET | May 10, 2018S Naren countries where the earnings factors such as Iran sanctions ahead, earnings cycle willED & CIO cycle has not yet kicked in, and can influence oil prices. improve.ICICI Prudential Mutual Fund the good thing’s that there’s no bubble in the equity market. What impact could the trade But remember what happenedAfter the correction in February Given this, investors cannot wars between China and the to the results of an avia-tionand March, the markets make big money from equities US have on India? Trade wars company recently. Whether it isrebounded in April and the from here onwards. Hence, they do not have a huge impact on priced in the market is a complexNifty trades at a PE of 26.51. should invest for moderate India. question. Rising oil, weakeningCan investors make money returns rupee have their impact onfrom equities? India’s trade as a percentage of earnings. Brent crude prices have surged GDP is low, and we are not an Where should investors putAt these levels, the broad market by $47 per barrel (170%) from export-oriented country. We are money now?is fully valued. In mid- and small- their low point in early 2016 and not part of the European Union orcaps, it is overvalued, and in are now trading close to any trade union and India is also There are opportunities in PSUs:large-caps, the sectors which are $75/barrel. Many traders and not part of ASEAN (Association In sectors such as oil and power,undervalued continue to remain oil exporting nations believe it of South East Asian Nations). In PSUs are cheap. That’s one clear can still rise. Do high oil prices my opinion, we have never been area I can think of. Financial bother you? beneficiaries of trade, and have earnings will improve, telecom not been impacted by trade should improve, with software Rising oil prices worry us a lot. A wars. India is a bigger importer and pharma having seen a $1 increase in oil prices leads to than exporter, so we aren’t at any bottom in the March quarter import bill going up by up to Rs. risk. There could be some e a r n i n g s . H o w e v e r, h i g h 7,500-8,000 crore. Our current collateral damage, but I’m not valuations are discounting good account deficit rises by the same worried about that. earnings. We are betting on amount which is $1.2 billion. This power utilities, telecom after the correction, corporate banks and pharma.Rising oil prices worry us a lot. Macros are deteriorating andA $1 increase in oil prices leads micros are improving. Stockto import bill going up by up to markets are not discounting thatRs. 7,500-8,000 crore. Our now. Interest rates could go up incurrent account deficit rises the US and one does not know the side effects of that now - that will be visible over a two-year period. Hence over the next couple of years, you will see a volatile market with limited prospect of high absolute return. In an era where oil goes up, fixed income does not do well. However, if it does go down, it is a great asset class and it could give high single digit returns.by the same amount which What Howard Marks says is youis $1.2 billion. should decide whether you should invest to make money orso, and don’t go up. Quality makes the fixed income market How has the March quarter whether you should invest to trystocks are overvalued. However, weak, rupee relatively weak, been for corporate earnings? to save money. We are exactly ininflows continue to come into inflation high, therefore higher between, and hence we areequity, and that is pulling the interest rates, which will have its Corporate earnings have been forced to recommend defensivemarket up. On parameters such own impact. okay so far. That corporate bank investment choices. Weas price earning (PE) to GDP and earnings will be bad was known recommend long-term SIPs,valuations are not cheap. Fundamentally oil is at a level to us and we were conditioned to accrual funds and balancedHowever, India is one of the few from which it can go down. But accept that this quarter. Going advantage and large-cap funds over mid- and small-cap funds.The information contained herein is solely for private circulation for reading/understanding of registered Advisors/ Distributors and should not be circulated to investors/prospective investors.

Interview 3TARAKKI TIMES, APRIL-MAY 2018Central bank likely to be inextended pause modeET | April 06, 2018In its first bi-monthly monetary remained volatile in the recent and the way tax collection and Rahul Goswamipolicy of the financial year, RBI past inspite of the increasing the government’s expenditure CIO - Fixed Incomekept the key rates unchanged, a shale production. This also pans out. Minimum support ICICI Prudential Mutual Funddecision which was widely on imparts considerable uncertainty price (MSP) revisions announcedexpected lines. The reasons to the near-term outlook for fiscal in the Budget are also a key We continue to recommendcited for the stance were numbers as it impacts both the variable to be monitored, in investors to invest in the shorteruncertainties over inflation, trade and current account. terms of its magnitude and end of the curve through ultragiven the rising crude oil prices, Fu r t h e r, r i s i n g t r a d e impact. short-term and short-term funds.higher prices of food grain and protectionism and financial Alternatively, investors shouldfiscal slippages. We believe the market volatility is also likely to After the yields having moved also consider investing in creditmoderation in headline inflation emerge as a threat to the down sharply, we are cautious on risk fund and dynamic bondnumbers allowed MPC to ongoing global recovery. the longer end of the curve. funds, which invest dynamicallycontinue with neutral stance and However, we are of the view that across market cycles.reiterate its commitment to We would also closely watch the shorter end of the curve i.e. 1 toachieve the inflation target of 4 government’s fiscal roadmap 3-year bucket remains attractive. In terms of interest rate outlook,per cent on ongoing basis. we do not expect to see any We are of the change in rates before secondOne of the highlight of the policy half of the financial year.was the downward revision of view that shorterinflation forecast. The projected (The author is CIO-fixed income,CPI inflation for the first half of end of the curve ICICI Prudential AMC)2018-19 now stands revised at4.7-5.1 per cent and the i.e. 1 to 3-yearprojection for the second halfhas come in at 4.4 per cent. We bucket remainsare of the view that in the firsthalf the inflation will be higher at attractive.close to 5 per cent whereas, inthe second half, we expectinflation to cool-off closer toRBI’s target.From here on, we would bewatchful of monsoon, oil prices,and the way global central banksmove in terms of their monetarypolicy. Caution is still warrantedon oil prices which have ICICI Prudential Long Term Equity Fund (Tax Saving) One Fund ReviewMint | April 2018mint Return50BEST Mint 50 is a curated list of 50 How ` 10,000 has grownFUNDS investment-worthy funds. 4,10,000ICICI Prudential Long Term Equity Fund 3,60,000 ICICI Prudential Long Term Equity Fund 3,59,090(Tax Saving) 3,10,000 (Tax Saving) 2,60,000 Nifty 500 Total Return IndexCorpus (` cr) (as on 31 Mar 2018) 5,049.36 2,10,000 1,30,771 359.09 1,60,000NAV (as on 3 May 2018) 1.63 1,10,000 03 May 2018Expense ratio (as on 31 Mar 2018) 2.29 60,000 Source: Value ResearchCategory average expense ratio ` 500 10,000(as on 31 Mar 2018)Minimum Investment 19 Aug 1999 Base value taken as 10,000The information contained herein is solely for private circulation for reading/understanding of registered Advisors/ Distributors and should not be circulated to investors/prospective investors.

4 TARAKKI TIMES, APRIL-MAY 2018 Interview Reduce portfolio volatility by investing across asset classes Business Standard | April 01, 2018S Naren A BASIC ASSET ALLOCATION • Of what is left, allocate 70 per across equity, debt, internationalED & CIO APPROACH cent to large-cap funds and 30 funds and gold. Equities tend toICICI Prudential Mutual Fund per cent to mid- and small-cap be volatile in the short term but • In a long-term portfolio, funds. can offer good returns over theAs data from the past 10 years allocate to equities using 100- long term. Investment in fixeddemonstrate, no one asset class less-age formula. A 30-year-old Often investors tend to invest in income offers safety, liquidityperforms every year. Only if you will have a 70 per cent one asset class only, based on and reasonable returns.allocate across various asset allocation their personal preference. Theclasses will your portfolio Key is to allocate one's invest- Investing in gold provides abenefit, irrespective of which • More risk averse investors ment across asset classes so hedge against inflation, andclass performs in a particular should have lower equity that the portfolio is not affected international funds provideyear. A diversified portfolio is key allocation than dictated by this by volatility in a particular asset exposure to global markets. Doto achieving financial goals. formula class. Also, different asset this exercise under the aegis of a classes respond to various financial advisor. • Allocate 10-15 per cent to gold macroeconomic developments in different ways. Hence, • What is left may be allocated to following asset allocation is fixed income important for the performance of one's overall portfolio and for • Within equities, allocate long-term wealth creation. around 15-20 per cent to international funds Within mutual funds, diversifyNO ONE ASSET CLASS KEEPS PUTPERFORMINGFund Category 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 FY18*Gold ETF 26.35 7.16 25.52 34.42 3.79 -6.74 -6.58 9.63 -2.46 5.75International diversified funds -30.46 36.75 14.84 6.93 11.26 23.89 8.93 -1.46 6.63 13.83Large-cap funds -34.14 79.45 9.01 -6.35 6.24 18.60 39.10 -8.75 22.59 10.16Mid- and small-cap funds -46.27 125.76 5.63 -0.67 5.21 26.64 69.42 -4.92 32.99 14.14Intermediate bond funds 9.24 6.68 5.50 7.83 10.51 4.20 14.47 6.21 10.30 4.65*YTD up to March 209; Figures are category average returns; Source: Ace MF ICICI Prudential Value Discovery Fund One Fund ReviewMint | April 2018 Mint 50 is a curated list of 50 Return investment-worthy funds. mint How ` 10,000 has grown 50BEST 1,70,000 FUNDS 1,50,000 1,30,000 ICICI Prudential Value Discovery Fund 1,44,032 S&P BSE 500 IndexICICI Prudential Value Discovery FundCorpus (` cr) (as on 31 Mar 2018) 15,881.01 1,10,000 71,578 144.32 90,000NAV (as on 20 Apr 2018) 2.16 70,000 20 Apr 2018Expense ratio (as on 31 Mar 2018) 1.97 50,000 30,000 Source: Value ResearchCategory average expense ratio ` 1,000 10,000(as on 31 Mar 2018) 19 Aug 2004Minimum Investment Base value taken as 10,000The information contained herein is solely for private circulation for reading/understanding of registered Advisors/ Distributors and should not be circulated to investors/prospective investors.

Interview 5TARAKKI TIMES, APRIL-MAY 2018ICICI Prudential Multi Asset Fund:A unique investment propositionWealth Forum | May 15, 2018ICICI Prudential’s Dynamic Plan – to manage net equity in the assets are available at attractive S Narena fund that has attracted a loyal range of 10-80%. However, the valuations viz-a-viz equity/debt. ED & CIOset of distributors and investors – Scheme will maintain its equity ICICI Prudential Mutual Funddons a new avatar of a Multi taxation by having gross equity WF: How will asset allocationAsset Fund consequent to of 65%. The Scheme will across different asset classes scheme would be to have 65%implementation of SEBI’s continue to have a multi-cap be decided? Is there an exposure to equity, such that onproduct categorization norms. approach, in terms of market algorithm that will guide these redemption, the scheme will beFor its followers and loyalists, the capitalization, and will maintain decisions – like you have for treated as an equity fund therebygood news is that it seems to its contrarian approach when it your Balanced Advantage attracting equity taxation (as perbear testimony to the old adage, comes to stock/sector Fund? prevailing tax laws).“a rose by any other name is still allocation. Earlier too, thea rose” – the broad contours of scheme SID allowed Naren: Broadly, the equity and WF: The fund effectively movesthe fund strategy remain the investments in other asset debt levels would be from a much larger segment ofsame. For market participants, classes like REITs, InvITs and directionally governed by an in- diversified equity funds to athe advent of an established fund foreign securities. house model, in conjugation smaller segment of multi assetwith a long track record into the with the discretion of the fund funds. Do you expect salesnascent multi asset category In effect, apart from the 10% manager. In terms of other asset momentum to reduce as acould be just the shot in the arm compulsory investment into classes, currently REITs and consequence?this under-recognized category gold/ REITs/InvITs and removal of InvITs market is at a very nascentneeds. foreign securities, the stage. However, over the next In its new avatar the Scheme constitution of the Scheme two-three years, we expect this offers investors a uniqueWF: In what ways will the remains the same. space to pick-up in terms of the investment proposition. Weactual asset allocation of ICICI number of offerings, thereby believe this product/categoryPrudential Dynamic Plan WF: While the scheme increasing the investment can see lot of traction in the yearschange under its new avatar of mandate gives very wide options. ahead. In the interim, it isICICI Prudential Multi Asset ranges (10% - 80%) for equity, WF: How has the benchmark important that we raiseFund? debt and other assets, what changed in the new avatar? awareness about the availability will be the practical limitations of such a product.Naren: ICICI Prudential Multi that the fund manager would Naren: In view of the multi-assetAsset Fund (erstwhile ICICI usually abide by? scheme categorization, the WF: Why in your view havePrudential Dynamic Plan) is an Scheme will now have a multi asset funds lagged inopen ended scheme investing in Naren: Similar to the earlier composite benchmark of Nifty terms of business momentumEquity, Debt, Gold /Gold strategy, equity and debt levels 50 (80%), CRISIL Liquid Fund as compared with hybrids thatETF/units of REITs & InvITs. As would be managed dynamically, Index (10%), LBMA* AM Fixing focus only on equity and debt?per the new category, the based on market valuations. The Prices (10%). What plans do you have toscheme has to invest atleast Scheme will have gross equity promote this category?10% across three asset classes - exposure close to 65% to enjoy * LBMA London Bullion Marketequity, debt and others assets equity taxation, but the net Association & AM fixing price Naren: Before the formalization(including REITs, InvITs, gold and equity levels, with the help of refers to the price of gold fixed in of the multi-asset category, thecommodity as permitted by derivatives, can be lower. Since it the morning larger conversation has alwaysSEBI). falls under the multi-asset been limited to debt and equity category, the Scheme will also WF: What will be the tax asset classes, either individuallyJust like before, the equity and have close to 10% exposure implications of returns from the or in composite nature.debt portion will be dynamically Gold/REITs/InvITs. However, scheme in its new avatar?managed based on market tactical allocation to other assets Now, that SEBI has launched thisvaluations, allowing the Scheme component may increase if such Naren: The endeavour of the category, we believe this will attract investor interestParticulars Old Approach New Approach especially from those investorsAsset allocation Equity & Debt: In the range who are investing for the long of 0-100% Equity & Debt: In the range term, and are seeking assetInvestment Style of 10-80% allocation.Basis of Equity Allocation Contrarian + Value In-house model Contrarian + Value In-house model + FundMarket cap approach Multicap Manager discretionOther Assets Can invest in REITs, InvITs & Multicap Foreign securities Can invest in Gold/Gold ETFs, REITs & InvITsDerivatives Yes. To reduce net equity level Yes. To reduce net equity levelTaxation (as per prevailing Gross equity at 65% totax laws) enable equity taxation Gross equity at 65% to enable equity taxationThe effective date of change for the Scheme is May 28, 2018The information contained herein is solely for private circulation for reading/understanding of registered Advisors/ Distributors and should not be circulated to investors/prospective investors.

6 TARAKKI TIMES, APRIL-MAY 2018 Fund Review ICICI Pru Focused Bluechip Equity Fund (Name changed to ICICI Prudential Bluechip Fund with effect from 28th May 2018)The Economic Times | May 01, 2018 the hallmark even after its leading fund benchmark index quite closely. Considering manager Manish Gunwani quit the fund this, it is quite evident the scheme has highThe March 2018 quarter yet again house. Fund managers S Naren and Rajat weightage to financial services companies. proves the resilience in earnings of Chandak have been managing the In the past six months, the fund managers large-sized companies even after consistency in its performance quite well. In have enhanced exposure to companiesseveral structural disruptions. Given this, it the past three-year and five-year periods, the which have not participated in the rally of themakes sense to be with a scheme which has scheme has delivered 13% and 17 % returns past one year but hold the promise of stronghigh focus on large-sized companies and while its benchmark index Nifty 50 has given earnings' growth. These are Eicher Motors,has consistently delivered superior returns 10% and 14% returns in the same period Asian Paints and Larsen & Toubro.in the long term. respectively. - Rajesh Naidu/ET Intelligence GroupOne such scheme is ICICI Prudential This consistency in performance can beFocused Bluechip Equity. One of the factors attributed to the fact the scheme follows itsthat works in the scheme's favour is itsconsistency in performance. This has beenPORTFOLIO CHANGE (PAST 6 MONTHS) RETURNS PEER COMPARISON (in %)New Entrants Complete Exits Increase In Allocation 1-YEAR 3-YEAR 5-YEAR Eicher MotorsBank of Baroda Cummins India Asian Paints Invesco India Dynamic Equity Fund 13.97 11.43 15.88 Indian Oil Corporation JM Core 11 Fund 11.93 15.86 18.20Idea Cellular Max Financial Services Power Grid CorpICICI Securities JM Multi Strategy Fund 7.70 13.98 18.40Zee Entertainment Source: Accord Fintech, Compiled by ETIG DatabaseRETURNS (in %) EQUITY DIVERSIFIED Expert Take VISHAL DHAWAN, LARGECAP-AVG Founder, Plan Ahead Wealth AdvisorsPERIOD CAGR RETURN SIP CAGR RETURN ANNUALISED RETURN This scheme continues to be a good performer compared to its peers. We think consistency in performance is a key distinguishing1 Year 15.37 10.25 12.97 factor which has worked in the past 10 years, and this is what continues to work till date. This scheme suits risk-averse investors.3 Year 12.65 16.75 13.48 We believe that since the scheme closely follows its benchmark index and does not follow momentum stocks. its performance is5 Year 17.33 16.86 23.28 expected to be stable.Source: Accord Fintech, Compiled by ETIG Database ICICI Prudential Value Discovery FundThe Economic Times | April 17, 2018 concept of value-investing and has counterparts, and Singh has enhanced rewarded investors by recording a exposure to such large-sized companies.Most retail investors are increasingly commendable performance, especially in This ensures margin of safety, and also to a thinking of playing it safe through the long term. In the past five- and 10-year large extent, predictability of earnings in value-investing because of high periods, the scheme has delivered 21% and comparison with mid-sized companies.valuations. Such investors should focus on 18% returns, while its category given 16%companies that show promise of growth, and 11% returns, respectively, during the In the past six months, the fund managerand at the same time, are attractive on same periods. has invested in companies which haverelative valuation. Among large-cap mutual beaten down and also fulfil the criteria offund schemes, which not only look at The scheme does not restrict itself to value investing. These are ITC, Power Gridcompanies from growth potential but also companies of a particular size. Mrinal Singh, Corporation and IOC.from the point of view of financial ratios such the scheme's fund manager, is in constantas price-to-book value and relative-market search of stocks at attractive valuations. For - Rajesh Naidu/ ET Intelligence Groupcapitalisation, is ICICI Pru Value Discovery the past year, large-sized companies haveFund. been far more attractive than their mid-sizedThe scheme has consistently followed thePORTFOLIO CHANGE (PAST 6 MONTHS) RETURNS PEER COMPARISON (in %) 1-YEAR 3-YEAR 5-YEARNew Entrants Complete Exits Increase In Allocation Aditya Birla Sun Life Top 100 Fund Power Grid Corp Franklin India Flexi Cap FundBharti Airtel ICICI Bank IOC Kotak Classic Equity Regular Plan 9.94 8.12 18.82 ITC 12.77 7.18 19.86Zee Entertainment Bharat Forge 21.34 9.53 16.97TCS Divis Laboratories EQUITY DIVERSIFIED Source: Accord Fintech, Compiled by ETIG Database MULTICAP-AVGRETURNS (in %) Expert Take HARSHVARDHAN ROONGTA, ANNUALISED RETURN CFP, Roongta SecuritiesPERIOD CAGR RETURN SIP CAGR RETURN1 Year 7.39 4.13 13.94 The scheme suits well in the current heightened market valuations. It is important that an investor chooses a scheme with a clear3 Year 6.01 10.42 10.60 underlying objective of cherry-picking companies available at reasonable valuations. Since this is the core philosophy of the5 Year 21.72 17.30 29.70 scheme, it works well for investors looking at stable returns without extreme volatility.Source: Accord Fintech, Compiled by ETIG DatabaseThe information contained herein is solely for private circulation for reading/understanding of registered Advisors/ Distributors and should not be circulated to investors/prospective investors.

Fund Review 7TARAKKI TIMES, APRIL-MAY 2018mint List of ICICI Prudential Funds in Mint50BESTFUNDSMint | May 2018FUND CORE 3-year return (%) 5-year return (%) 10-year return (%) Fund size (Rs cr)LARGE CAPICICI Prudential Focused Bluechip Equity Fund 12.91 16.63 NA 16,101.88MULTI CAP 12.19 17.57 12.49 11,136.96ICICI Prudential Dynamic Plan 17.69 19.48 NA 184.18ICICI Prudential Nifty Next 50 Index Fund 9.92 20.94 17.39 15,881.01ICICI Prudential Value Discovery FundTAX PLANNING 11.35 18.53 14.14 5,049.36ICICI Prudential Long Term Equity Fund 13.16 17.68 12.51 27,602.08(Tax Saving)EQUITY-ORIENTEDICICI Prudential Equity & Debt FundFUND CORE 3-month return (%) 6-month return (%) 1-year return (%) Fund size (Rs cr)DEBT-ORIENTEDSHORT TERM 1.12 1.46 5.48 8,449.60ICICI Prudential Short Term PlanSIP Top UpA monthly Systematic Investment Plan (SIP) of Rs.10,000 with an annual Top Up of 10% in these schemes has generated returns as stated below.Scheme Name 5 Years 10 YearsICICI Prudential Return (%) 1,540,911 5,600,147 Midcap Fund 23.54 20.14 ICICI Prudential Return (%) 1,268,760 --Focused Bluechip Equity Fund 15.72 --ICICI Prudential Equity Return (%) 1,276,412 4,634,839 & Debt Fund 15.87 16.32ICICI Prudential Return (%) 1,232,083 4,292,570 Top 100 Fund 14.5 14.6ICICI Prudential Return (%) 1,267,155 4,334,652 Dynamic Plan 15.55 15.64ICICI Prudential Return (%) 1,290,720 4,522,619Multicap Fund 16.39 15.73ICICI Prudential Balanced Return (%) 1,177,011 4,155,268 Advantage Fund 12.68 13.95 ICICI Prudential Return (%) 1,168,695 --Select Large Cap Fund 12.41 -- ICICI Prudential Return (%) 1,315,141 5,470,486Value Discovery Fund 16.85 19.85ICICI Prudential Long Term Return (%) 1,278,803 4,571,286 Equity Fund (Tax Saving) 15.88 16.94Data in XIRR (%) terms and as of April 30, 2018The information contained herein is solely for private circulation for reading/understanding of registered Advisors/ Distributors and should not be circulated to investors/prospective investors.

8 TARAKKI TIMES, APRIL-MAY 2018 Fund ReviewETW Funds 100List of ICICI Prudential Funds in the Economic Times WealthET Wealth | April 2018FUND Value Research Returns (%) Fund RatingEQUITY: LARGE CAP 3-month 6-month 1-year 3-year 5-yearICICI Prudential Focused Bluechip Equity Fund 0.55 1.76 15.11 12.44 16.73ICICI Prudential Value Discovery Fund -0.18 2.23 7.74 9.26 20.92EQUITY: MULTI CAPICICI Prudential Nifty Next 50 Index Fund -0.06 -0.26 12.04 16.5 19.38HYBRID: EQUITY ORIENTEDICICI Prudential Equity & Debt Fund -0.84 0.06 10.72 12.78 17.66HYBRID: DEBT-ORIENTED CONSERVATIVEICICI Prudential Regular Income Fund 1.74 2.96 6.8 8.39 8.29(An open ended income scheme. Income is not assured 1.13 1.32 5.58 8.49 8.42and is subject to the availability of distributable surplus)DEBT: INCOMEICICI Prudential Banking & PSU Debt FundDEBT: DYNAMIC BONDICICI Prudential Long Term Plan 1.4 1.28 5.89 9.19 10.87ICICI Prudential Dynamic Bond Fund 1.64 0.55 4.46 8.24 7.89Systematic Investment PlansA monthly Systematic Investment Plan (SIP) of Rs. 10,000 in these schemes has generated returns as stated below Scheme Name 3 Years 5 Years 7 Years 10 Years ICICI Prudential Return (%) 4,76,958 10,68,797 18,90,133 34,52,130 Midcap Fund 19.51 23.54 22.93 20.14 ICICI Prudential Return (%) 4,54,617 8,85,286 14,76,965 --Focused Bluechip Equity Fund 16.06 15.72 15.95 --ICICI Prudential Equity Return (%) 4,43,078 8,88,430 15,14,874 28,11,338 & Debt Fund 14.23 15.87 16.67 16.32 ICICI Prudential Return (%) 4,44,760 8,59,396 14,35,887 25,65,315 Top 100 Fund 14.49 14.5 15.14 14.6 ICICI Prudential Return (%) 4,53,217 8,81,632 14,75,176 27,11,972 Dynamic Plan 15.84 15.55 15.92 15.64 ICICI Prudential Return (%) 4,42,479 8,99,879 15,24,623 27,24,559 Multicap Fund 14.13 16.39 16.85 15.73ICICI Prudential Balanced Return (%) 4,26,191 8,22,020 13,66,178 24,76,753 Advantage Fund 11.49 12.68 13.75 13.95 ICICI Prudential Return (%) 4,29,731 8,16,497 13,36,296 --Select Large Cap Fund 12.07 12.41 13.13 -- ICICI Prudential Return (%) 4,26,354 9,09,967 16,24,948 33,98,534Value Discovery Fund 11.51 16.85 18.65 19.85ICICI Prudential Long Term Return (%) 4,41,698 8,88,748 15,19,168 29,06,285 Equity Fund (Tax Saving) 14 15.88 16.75 16.94Data in XIRR (%) terms and as of April 30, 2018The information contained herein is solely for private circulation for reading/understanding of registered Advisors/ Distributors and should not be circulated to investors/prospective investors.

Insight of IAP Solidarity 9TARAKKI TIMES, APRIL-MAY 2018 Investor Awareness Programme for Mumbai Police & Indian ArmyHarsh Roongta anchoring Investor Awareness Programme for Mumbai Police & Indian Army in association withICICI Prudential Mutual FundThe life of Police force & Indian army is one of sacrifices. They give up comfort, safety and time with loved ones to protect the nation.Amidst all these sacrifices, they often tend to neglect their financial planning as well. Harsh Roongta of Roongta Securities in association withICICI Prudential Mutual Fund, anchored a series of Investor Awareness Programs (IAPs) exclusively for the Police personnel & Indian army.An initiative to serve those who have served us all their lives!The information contained herein is solely for private circulation for reading/understanding of registered Advisors/ Distributors and should not be circulated to investors/prospective investors.

10 TARAKKI TIMES, APRIL-MAY 2018 Tarakki CornerYour YToaur rTaarakkkki CiornCer orner Hailing from Guwahati, Mrigesh Baruahhad been \"Thanks to fund houses like ICICI Prudential MF that are associated with many mutual fund companies back in July forever willing to help in conducting any number of IAPs.\" 2004 till August 2015. However, he was always interested He said. Appreciating their active efforts, he mentions in working on the advisory side. His experience in the field that ICICI Pru MF regularly conducts distributor and is 11 years old now, having worked with advisors and investor meets, for improving reach and awareness. investors alike. It has been 30 months now, since he has been an IFA and He recalls that his short stint as a banker prior to joining MF holds an AUM of approx 30 Crore with over 300 PAN industry was a big learning experience. All this made him investors. not just an advisor, but an employer of hundreds of people. For a man who had spent 15 years working for others, His golden words of advice to any new entrepreneur would starting something of his own was a risk. be to be true to one’s profession and self.Mrigesh Baruah But he has a very practical approach to life and suchARN - 12562 practicality is a must have for all entrepreneurs. He didn’tNorth East build unrealistic expectations out of his venture in the beginning, but managed to draw the same sum he did from his jobs. He understands that the key to a growing investor base is ensure their happiness. Making money is just one aspect of the business, his focus is on customer satisfaction. He has been using Investor Awareness Programs(IAPs) as a tool to reach out to masses and has been increasing the frequency with Guwahati coming under T30 regime.Bharat Bagla’s first job was in a reputed Financial very different world then from what we have now”. Bharat Baglainstitution in the consumer loans department. And while   ARN - 0135interacting with his clients, He realized their lack of However, where there’s a will and hard work, there is West Bengalfinancial freedom. He understood the importance of always a way. Bagla kept his decisions firm. He wouldfinancial planning and mutual funds and decided that his make random phone calls, back in the days of no socialfuture actions would be aimed towards bringing financial media. He had very few references, but he made the mostfreedom for all.15 years later, Bharat recalls that this of them. Eventually things started to turn around, smalljourney has indeed been monumental in providing that to numbers became huge client bases.his clients. He has made a difference! Bagla prides himself upon assets worth Rs. 350 crores,He recalls that the beginning was challenging. The spread over 750 families. He believes in working withbusiness was very limited and scarce. People didn’t know every individual differently. He understands that everymuch about mutual funds, leave alone financial planning. person has different goals, techniques and above all,The markets were down and not doing well. People would different psychologies. He says his biggest learning hasprefer to invest in debt and where returns were relatively been to understand his clients first. “Today we can oftenattractive. guess the client’s requirements. Thereby giving us the ability to provide them with a more appropriate solution“We had a lot of difficulty in searching for clients who embedded with the essential ingredients that may come inwould agree to meet me and listen to me. We had to take handy in future and be necessary to make it a morebaby steps and hand hold clients from there to eventually efficient strategy” Bharat Bagla remarks.come to a stage where we could discuss financialplanning. SIPs used to be a rare phenomenon. Electronic He still doesn’t let go of his modesty as he believes thatdebits were unheard of. We had to take post dated there is a long way ahead.cheques and that was how SIP used to happen. It was aIt is requested to note that in accordance with SEBI Circular No. SEBI/HO/IMD/DF3/CIR/P/2017/114 dated October 06, 2017 and SEBI/HO/IMD/DF3/CIR/P/2017/126 dated December 04, 2017, certainSchemes of ICICI Prudential Mutual Fund are undergoing Fundamental Attribute change and mergers, as applicable. These changes will be effective from May 28, 2018. For further information pleaserefer to notices and addendums available on our website in this regard.The portfolio of the scheme is subject to changes with in the provisions of the Scheme Information Document (SID) of the respective schemes. Please refer to the SID for investment pattern, strategy andrisk factors. The information contained herein is solely for private circulation for reading/understanding of registered Advisors/ Distributors and should not be circulated to investors/prospective investors.Tarakki Times is compilation of articles published in various newspapers/magazines. Due credit is given by disclosing the source for such articles/publication. The articles covered are excerpts ofpublication by an independent agency and is circulated to the empanelled Advisors/Distributors of ICICI Prudential Asset Management Company Limited (the AMC). ICICI Prudential Mutual Fund (the Fund)does not warrant the accuracy, reasonableness and/or completeness of any information. All data/information used in the preparation of this material is specific to a time and may or may not be relevant infuture post issuance of this material. The AMC takes no responsibility of updating any data/information in this material from time to time. 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