Nerium Rhythm

CORE COMMITMENT 6 ATTEND MONTHLY REGIONAL TRAINING TIME REQUIRED TWO HOURS A MONTH (PLUS DRIVING TIME) REQUIRED TOOLS AN ATTITUDE TO LEARN FROM AND SERVE OTHERSOnce a month, Nerium brings together Brand Partners from your local and surrounding area for a time of celebration, training, networking, and sharing. These Monthly RegionalEvents (usually held within a three-hour driving distance) are afantastic opportunity to meet in a bigger venue and catch thevision for what Nerium can really be for you and your organiza-tion. During these Events, top sellers and recruiters for the monthand year are recognized for their achievements. You’ll get to seeand celebrate what others are doing—and have your successescelebrated as well!

52 | NERIUM RHYTHM As you connect with and learn from people in other markets, you’ll get fresh ideas and renew your excitement for your busi- ness. You’ll also make friends with people in other markets who can help train any team members you have in their areas. The larger and more diverse, geographically speaking, your team becomes, the more you’ll come to rely on others to train and inspire team members who aren’t local to you—and the more other leaders will rely on you. That’s how Nerium works; just like a family, we support one another, regardless of whose team or upline we belong to. In addition to setting annual goals, set mini-goals to achieve each month. Shooting to earn recognition at the Monthly Regional Meetings will keep you on track for making your bigger, yearlong goals a reality.

CORE COMMITMENT 6 | 53 FROM THE FIELD Cindy Hafenbrack 2-Star National Marketing Director NERIUM ACHIEVEMENT LEVEL Nurse PREVIOUS CAREER “I would never miss a Regional Meeting,” says Cindy. She hasplenty of great reasons for her commitment to attending theMonthly Meeting. Friends, for one. “It is a beautiful time to bondwith your team,” she says. And then there’s the inspiration. “Onceyou witness the parade of Lexus car earners, you can’t help butwalk away thinking to yourself, Hey, they are just like me. If theycan do it, I can do it!” Training, though, is the top reason Cindy is so serious about thisCore Commitment. “This is your chance to really compress timelearning how to become successful in your Nerium business,” shesays. “You get trained by some of the best, most successful leadersin Nerium. It’s a lot of very valuable knowledge and information,packed into one four-hour Training each month. One Regionalwill take a year off your Nerium learning curve.”

54 | NERIUM RHYTHM Victor Palomares 1-Star National Marketing Director NERIUM ACHIEVEMENT LEVEL Kindergarten Teacher PREVIOUS CAREER “Love, care, share, and make people better!” Those words, and the heart behind them, are what attracted Victor to Nerium. But having never been a business owner before, Victor knew from the onset that he wanted to take advantage of all the training Nerium offers, from the Market and Real Result Parties to Weekly Training and Nerium U, the Regional Training Meetings, and corporate events. “To be able to have the best of the best train me as I grew really gave me the confidence that Nerium’s system supports me and my dreams.” While Victor is committed to attending all the conferences, he especially enjoys the Regional Meetings. “Being part of it is extremely helpful because you get to meet people who are build- ing their businesses throughout the country and the world,” he says. “It is so exciting to hear all the inspiring stories. The training Nerium offers truly puts you in a position to win big.”

CORE COMMITMENT 6 | 55 Karen DeSantis-Meyer 2-Star National Marketing Director NERIUM ACHIEVEMENT LEVEL Mortgage Banker/Relationship Marketing Representative PREVIOUS CAREER Karen was skeptical about Nerium. Having been in seven differ-ent relationship marketing companies, she didn’t believe Neriumwould be any different—until she tried the product. Within twen-ty-four hours, she knew she wanted to be a customer. Still, shehad reservations about the business opportunity. But after learn-ing about the company at a “Wine and Cheese” Market Party, shedecided to give Nerium a shot. Now a leader with the company,she says, “I have helped many people earn a six-figure income.” “Training is all about learning, but it’s also about the fun andfellowship and friends we get to be around,” Karen says. TheMonthly Regional Meetings provide an exceptional opportunityfor both learning and growing relationships. “It’s a venue to learnfrom leaders who have walked the walk. Each brings his or herown gifts and nuggets of wisdom. Learning from each other is avaluable tool in relationship marketing. Those who show up, goup!”



CORE COMMITMENT 7 ATTEND ALL MAJOR CORPORATE CONFERENCES TIME REQUIRED TWO WEEKENDS A YEAR REQUIRED TOOLS WILLINGNESS TO SHOW UP, TAKE NOTES, LEARN, AND CONNECTUp to this point, even with the Regional Meetings, the focus is on your individual business and that of your immediate team members. That’s great. Your business starts with you, so those weekly and monthly training and prospecting times are important. But because this business is home-based, what you see most often is your living room or home office, which can seem pretty small in the grand scheme of things. Going to the annual corporate event will open your eyes to the huge potential Nerium offers.

58 | NERIUM RHYTHM When you see for yourself all of the different people from all walks of life come together under one roof and really celebrate their successes, the light bulb will come on with blinding inten- sity. You’ll suddenly see that your small, home-based business can be so much more for you, your family, and for every person who becomes part of your team. Even as Neriums’s top leaders, going to the conferences allows us to see the big picture—and catch an even bigger vision. We have never missed a corporate event, and we definitely do not regret it. It has done so much good for us and our business, push- ing us to set and achieve new and bigger goals every year. Check your Nerium Portal for the date of the next corporate event and put it on your calendar now. Block out those dates, arrange for child care, and start a savings fund to cover travel, hotel, and food expenses. We promise: These are events you don’t want to miss.

CORE COMMITMENT 7 | 59 FROM THE FIELD Shannon Ciaramellano 2-Star National Marketing Director NERIUM ACHIEVEMENT LEVEL Stay-At-Home Mom/Various Corporate Jobs PREVIOUS CAREER Shannon began her business the week before Christmas. “Wewere months behind on our home mortgage, and the only ques-tion that went through my head was, Where will we be in a yearif we don’t do this?” She doubted her ability to succeed and wasafraid she didn’t really deserve success. Luckily, her hope for whatNerium could provide was stronger than those fears. A few months later, Shannon attended her first major corpo-rate conference in Dallas, Texas. There, she had the opportunityto briefly meet Jeff Olson and Mark Smith, and, in a matter ofmoments, her fears and doubts were replaced by a vibrant senseof possibility. “Their absolute belief ignited a fire in me that willnever be put out,” she says. “I spent the rest of my free time at theconference meeting people from around the country and sharingstories.” She believes everyone should attend these first-classevents and knows firsthand how valuable they can be for thosewho are just starting their businesses. “What an amazing way forBrand Partners to engage with leaders and other Brand Partnersfrom across the world and gain a belief in the opportunity forthemselves.”

60 | NERIUM RHYTHM Darla Harmon Regional Marketing Director NERIUM ACHIEVEMENT LEVEL Manager for a Family-owned Business PREVIOUS CAREER After managing her husband’s family’s crane business from her home for more than eighteen years, Darla was ready for a change. She wanted something she could build part-time, something that would eventually replace her job. “Nerium offered the total package: a product I absolutely fell in love with, a company with a vision, a real opportunity, and a true heart for giving back.” She attended her first major Nerium conference just two and a half months after starting her Nerium business. “I remember sit- ting in the audience and hearing Jeff Olson lay out his vision for the company,” she says. “I knew with every fiber of my being that I was part of something so much bigger and better than I could have ever imagined. I knew right then and there that I would be a lifer with Nerium.” Her belief, like her success, has continued to grow since attend- ing that first event. “I have never missed an event, and with each event, I get a bigger vision of where we are going,” she says. “As your business grows, the very best thing you can do for your Brand Partners is get them to a big event.”

CORE COMMITMENT 7 | 61 Barry and Sarah Midthun 2-Star National Marketing Directors NERIUM ACHIEVEMENT LEVEL Barry, Law Enforcement; Sarah, Stay-at-Home Mom PREVIOUS CAREER “Major corporate events and conventions have always been thegoal and focus of our daily, weekly, and monthly team activities,”says Barry. The couple works with their team members through-out the year to get as many as possible to attend these confer-ences. Why? “I can honestly say we have had our best times withour team at these events. We have found the more team memberswe have at these events, sharing good times, experiences, andtraining, the stronger our team becomes.” Both on a team level and an individual level, they’ve found thatconventions are business changers. “They give you a bigger pic-ture of what your business can be, of what Nerium is and whereit’s going,” Barry says. “Seeing that bigger picture translates intobelief, belief translates into passion, and passion grows yourbusiness.” Whether a Brand Partner is just getting started or is looking totake his or her business to the next level, these events offer aninfusion of motivation, inspiration, and education. “Lawyers go tothe courthouse for training, police officers go to the police stationfor training, corporate America goes to work for training. We go tothe convention!”



CORE COMMITMENT 8 COMMIT TO PERSONAL DEVELOPMENT TIME REQUIRED 30 MINUTES A DAY REQUIRED TOOLS A GOOD BOOK OR MOTIVATIONAL AUDIO BOOK/PODCASTWe’re going to shift gears now from meetings and busi- ness training…we’re going to get personal. Most people don’t have a day-to-day plan for the next year, or thenext three to five years, much less for their lives. Most people justlet life happen and then feel disappointed when they take stockand realize just how little they have to show for all their time onthis planet. Core Commitment 8 is all about investing in yourself and beingintentional about continually growing as a person. You see,at Nerium, we aren’t only concerned with how you do in your

64 | NERIUM RHYTHM business; we’re even more focused on how you do in life. We know that if the rest of your life is growing and prospering—your relationships are solid, your health is strong, your finances are in order—then building a business will be even easier. And what we know without a doubt is that personal development can help you win in every area of life. Investing in your personal development can be as simple as reading or listening to ten pages of a good book every day, read- ing articles or listening to interviews in your Nerium Real Life Library, or reading Live Happy magazine or listening to the Live Happy podcast. With every page or podcast, you’ll learn some- thing to help you shape a winning life philosophy, live healthier, become financially savvy, or improve your relationships. A very simple place to get started on (or to continue) your per- sonal development journey is with The Slight Edge, a book by our Founder and CEO Jeff Olson. The book and its philosophy are sim- ple, and it comes in your kit; we give it to you. Read it, but don’t just read it one time. Each time you go through the book, you’ll pick up new ideas and internalize the concepts so that you really start to get it down. The Slight Edge offers a great explanation on why these 10 Core Commitments work. It explains why and how all the simple, tiny actions come together to make big things hap- pen in your life. Remember: Ten pages a day is all it takes.

CORE COMMITMENT 8 | 65 FROM THE FIELD Kathy Aaron 3-Star National Marketing Director NERIUM ACHIEVEMENT LEVEL Real Estate PREVIOUS CAREER Of all the 10 Core Commitments, Kathy says the commitmentto personal development has impacted her life more significantlythan anything she has ever done. “It has affected every area ofmy life and taught me lessons that will serve me for the rest ofmy life,” she says. A long-time student of personal development,Kathy says, “I learned that our businesses will grow only as muchas we grow personally.” With that foundational belief, she hasspent the past twenty-five years focused on strengthening thepersonal growth of herself and others. She recommends that people focus on learning the philoso-phies of success and commit to ongoing self-improvement. “Readbooks, like The Slight Edge and Think and Grow Rich, that espousethese philosophies. Work with like-minded individuals who valuethese philosophies. That’s the formula for being in the growthzone that leads to fulfillment in life.”

66 | NERIUM RHYTHM Jason and Claudia Ransom 1-Star National Marketing Directors NERIUM ACHIEVEMENT LEVEL Jason, Vice President for a Surgical Sales Company; Claudia, Stay-at-Home Mom PREVIOUS CAREER “Nerium gave us a blueprint for making our dream a real- ity,” says Claudia. The framework of that blueprint is personal development. “I truly think that a commitment to personal development has brought the most profound change to our life. We have complete control over changing ourselves—our lives. But you can’t expect your life to change without changing yourself,” she says. Change isn’t always easy. “At first, I tried reading my ten pages a day at the end of the day, but I was tired and couldn’t really focus. When I started making this time a priority, doing it in the first part of my day, and really started studying and paying attention, I real- ized I could be and do so much more.” And over time, she noticed that this commitment to personal growth strengthened Jason’s and her resolve to the other Core Commitments. “It drives all the other Commitments, but there’s more to it than that. It’s made us better spouses, parents, and friends. It’s taught us to have the humility to be open to learning new things. And when you’re surrounded by others who are open to growing, learning, and improving themselves, it creates an amazing culture.”

CORE COMMITMENT 8 | 67 Ken Hoofard National Marketing Director NERIUM ACHIEVEMENT LEVEL CEO of a Public IT Company PREVIOUS CAREER After seven years with Nerium, Ken moved to Seoul, SouthKorea, in 2015 to help open Nerium in that country. It’s an excitingtime, and one that wouldn’t have been possible without a seriouscommitment to growing his business and himself. “My commitment to personal development is why I am aNational Marketing Director. Without pouring the knowledgeand wisdom of others into my brain and soul, my success wouldhave been all up to me. But with them as thought partners, I feltencouraged as I read their words and learned how to be a betterperson in all areas.” From the training and insights he receivedfrom consistently attending Nerium’s various training events, toreading positive materials regularly, Ken says it is personal devel-opment that has led to and shaped his success. “The Slight Edgeis so profoundly powerful in my life, not just as a book but as aphilosophy and a way of life.”



CORE COMMITMENT 9 FIND A “WORKOUT PARTNER” TIME REQUIRED 5 MINUTES A DAY REQUIRED TOOLS PHONE OR EMAIL—SOME WAY TO CONNECT DAILYBeing your own boss takes a lot of work. It takes a lot of self-discipline. But nobody’s perfect. So sometimes we need someone to lift us up when we’re feeling a little down, and that’s why Core Commitment 9 is “Find a ‘Workout Partner.’” Your workout partner is someone who will hold you account- able to your commitments—and you’ll return the favor. Together, you’ll keep one another on track toward your success. Because, let’s face it; it’s easy to get off track. All of these Core Commitments are simple; and most are easy to do. But they’re also very easy not to do. It’s very easy to say, “I’ll just skip today and do four expo- sures tomorrow.” The reality is, when you skip one day, it’s even easier to skip the next, and the next.

70 | NERIUM RHYTHM But when you have a workout partner, you have someone you know is going to be checking in with you to see if you’ve done what you said you would. And they’re going to be counting on you to check in with them. As you hold each other accountable, you’ll help each other succeed! As you consider who to team up with as a workout or account- ability partner, look for someone who is at about the same level as you in the business. If you’re just starting out, look for another excited Brand Partner who wants to grow his or her business. If you’re a new leader, look for another new leader. When your workout partner is at the same level as you, you will both be going in the same direction—up! And one more tip: Find someone with whom you really click. Sometimes, as a husband-and-wife team, we are each other’s workout partner, and for some seasons, we find other people to be our accountability partners. If you work in this business with your spouse or best friend, the same may be true for you, too, and that’s okay! The important thing is to find someone who helps you stay excited and on track toward your goals.

CORE COMMITMENT 9 | 71 FROM THE FIELD Yonsun Cattran 5-Star National Marketing Director NERIUM ACHIEVEMENT LEVEL Makeup Artist PREVIOUS CAREER As a makeup artist, Yonsun had plenty of experience withskincare products. But from the moment she was introduced toNerium’s Night Cream, she knew this company was different. Sheloved the difference she saw on her own skin. “No product that I’dever used before had such astonishing results as this,” she says.“From that moment on, I knew I had to invest in this product andwork with this company. I knew for a fact that this company andproduct would make it big.” Incorporating the 10 Core Commitments into her business—from getting the right training, to sharing the product and oppor-tunity, to being intentional about her personal growth—has beenessential to her success. Along the way, working with a partner hashelped her maintain her motivation and keep her commitments.“By working together and sharing experiences, you can help eachother’s businesses grow.” What’s her advice for Brand Partnerswho want to work side-by-side with someone who will help holdthem accountable to their goals? “Go to a Training Meeting andfind someone who is at the same level as you—someone whowants to grow. Together you will make a team.”

72 | NERIUM RHYTHM Aana Camp International Marketing Director NERIUM ACHIEVEMENT LEVEL Health and Wellness PREVIOUS CAREER Results. That’s what convinced Aana to become a Brand Partner—and to continue to build a strong business. Her journey with Nerium began when she tried the product and saw a visi- ble difference in her skin. Then, as she completed her New Brand Partner Training and began following Nerium’s system of sharing the products and following up, she saw the results of her effort as her team grew. Results provide powerful motivation. But sometimes, being consistent is tough and being persistent is hard. During those times, having a workout partner becomes the difference between success and struggle. “Having someone to keep you accountable is the key to staying focused,” Aana says. “A workout partner helps us go the extra mile, gives us a sounding board to bounce ideas off of, and keeps us on track.” By committing to helping someone else win, you see the results you want in your own life.





CORE COMMITMENT 10 BE HERE IN A YEAR AND BE NLC QUALIFIED THE ONLY THING REQUIRED FOR CORE COMMITMENT 10 IS YOUR COMMITMENT!We’ve been in the relationship marketing industry a long time and have heard a lot of trainers talk about “over- night success.” The reality is that there’s no such thing asovernight success. Nerium International, as a company, may looklike an overnight success from the outside looking in because ithas broken every record. Those awards and rankings and arti-cles about Nerium make it seem like it came from nowhere andimmediately rose to the top. But that isn’t the case. This com-pany’s leadership has decades of time in the trenches and theypartnered with scientists and researchers who have just as muchexperience and expertise. So much time, dedication, trial anderror, and work went into building this company. That’s whyNerium International is so successful! And that’s what will makeyour business successful. Anything of real value is worth your effort and time. This is a realbusiness—not a get-rich-quick scheme. And it’s going to requirereal work. But it’s worth it!

76 | NERIUM RHYTHM Core Commitment 10 – “Be Here in a Year and Be NLC Qualified” is about consistency and commitment in your Nerium business, and staying motivated is key. That’s why the Nerium Lifestyle Club (NLC) offers excellent incentive rewards to help keep your business in rhythm each month. Points are earned monthly by developing Preferred Customers and enrolling new prospects with consistency. When you work hard, you play spectacularly in the NLC. Remember, it’s important to stay committed over the next 12 months. Through it all – the ups, the bumps in the road – commit to being here in a year and work on it daily. When you look back at all you have accomplished, you will be amazed at how far you’ve come in your Nerium business. Want to get the most out of this year? Set goals and make a plan! Where would you like to be in three to five years in this business? Where would you like to be in one year? What monthly activity will it take to achieve your one-year goal? (If you don’t know the answer, talk to your upline.) What daily activity will it take to achieve your monthly goal? Commit now to your success. Determine to be here—with Nerium—building a thriving business one year from today. Your future is worth it!

CORE COMMITMENT 10 | 77 FROM THE FIELD Shalon and Patrick Murphy 5-Star National Marketing Directors NERIUM ACHIEVEMENT LEVEL Shalon, Stay-at-Home Mom; Patrick, Recruiter and Sales Trainer for a Home Improvement Company PREVIOUS CAREER In relationship marketing, it isn’t unusual to hear people talkabout timing—it was the right time for me, for the market, for theeconomy. When Shalon and Patrick talk about timing, they focuson giving themselves time to succeed. “We believe that most setbacks or negatives we run into in lifewon’t matter in thirty days,” Patrick says. It’s a philosophy theyuse to keep a positive attitude and focus on what they want,instead of on momentary discouragements. “Committing to being with Nerium in one year is the same. Somuch happens during a year with Nerium. So many things getbetter and better. New products, new countries, new systems. Itis important to give yourself time,” he says. As you wait out andwork through frustrating moments in your business, try to seethem as opportunities to learn and grow. Seek advice from peo-ple who have been down the same path. And above all, Patricksays, “Never compare your Chapter 1 to someone else’s Chapter20.”

78 | NERIUM RHYTHM Jennifer Johnson National Marketing Director NERIUM ACHIEVEMENT LEVEL Accounting Business/Stay-at-Home Mom PREVIOUS CAREER Like most Brand Partners, Jennifer tried the product before signing on with Nerium. “I saw the results in my skin and fell in love with the simplicity of the product,” she says. “That was just the beginning of my love affair with the company.” The simplicity of sharing the product—letting people try it for free before they make any sort of commitment—fit well with her busy life. As a mom of five young children, she needed that sim- plicity. “When I have my bottles in circulation, I don’t have to rely on me—what I’m going to say, what next step I am going to make. It makes this business incredibly simple,” she says. “The product works. So, I can get the bottle into anyone’s hands and know they will see a difference in their skin.” The visible results people see in their “Before” and “After” Pictures is all the proof they need. Similarly, Brand Partners see a real difference in their lives after being with Nerium for a year, which makes Core Commitment 10 vital. “The road of an entrepreneur has many ups and downs. If you let your circumstances define you, you will want to quit!” Jennifer says. When you’ve committed to giving yourself at least a year to begin to build your business, you remove the temptation to give up when a challenge arises. “This is a journey. A journey of self-discovery, personal development, and growth like you’ve never experienced. It takes time to become the best version of yourself.”

YOU CAN DO THIS. A CLOSING WORD FROM JEFF OLSONAs the CEO and Founder of Nerium International, my goal wasn’t just to build a world-class company with a world- class product based on real science and real results—although we’ve done that. My goal was to create a company anda culture that allows other people to become better versions ofthemselves. And I believe, as do Mark and Tammy Smith, thatNerium’s 10 Core Commitments will put you on the path to becom-ing the best version of yourself because they will push you to con-tinually learn and grow—both personally and professionally. Andalong the way, you’ll build a strong business that’s rooted in goodhabits, best practices, and meaningful relationships. I came up with these 10 Core Commitments a long time ago,after years and years of experience in this industry. Time andtime again, I’ve seen people all over the world use these habitsand practices—persistently and consistently and with a goodattitude—to change their lives. The Commitments work becausethey are easy to do; you can do them. And just as important, yourteam members can do them.

80 | NERIUM RHYTHM GIVE YOURSELF TIME Nerium’s Core Commitments outline a simple process that any- one can do. I want to challenge you to make Core Commitment 10—Be Here in a Year and Be NLC Qualified—your first commit- ment. Look at your Nerium business as a journey. It will take time, planning, redirection, and restarts. Sometimes, the path will be smooth and easy, and sometimes, it will be rocky and all uphill. Occasionally, you may even fall and have to get back up on your feet again. That’s okay. Give yourself time to make this incredible journey. KNOW YOUR WHY One thing that will help you stay the course is a goal—a reason for persisting. Mark and Tammy talked about that. Did you fill in your goals on page 74? If not, go back and do that now. Your goals will drive you to push through the hard times—and they’ll be the accomplishments you celebrate. We’ll celebrate them with you! BELIEVE THAT SUCCESS IS POSSIBLE FOR YOU Belief is the fuel that will keep you going. You have to believe that what you’re doing (these 10 Core Commitments) can get you where you want to go—when you do them consistently and per- sistently. Sooner or later, you’ll find your Nerium rhythm and your actions will turn into results. You can achieve what you want in this company, but you’ll achieve it in the moment. It’s in the moment—when you do your two exposures a day, or you hold or attend a Real Results Party, or read ten pages of a good book, or do any of the other Core Commitments—that you determine whether you’ll succeed long term. None of these actions seem significant in the moment. In fact, if you do them today, you won’t succeed, today. And if you

YOU CAN DO THIS. | 81don’t do them today, you won’t fail, today. The difference betweendoing or not doing these Core Commitments seems insignificantin the moment. It’s so subtle you don’t even notice it. But it mat-ters—it’s all that matters. The only thing you have is the moment. And the only wayyou have huge success is by doing things in the moment thatseem to make no difference at all in the act of doing them.You’ll succeed when you do them over and over and over con-sistently and persistently for a long enough period of time.Apply this powerful Slight Edge philosophy to your business, andjust see how far and how high you can go on your Nerium journey.



You can do this.Whether you’re just starting your Nerium business or wantto take your success to the next level, finding your rhythm will put you on the right path.The Nerium Rhythm is what you experience when youcombine the power of the Slight Edge philosophy withNerium’s 10 Core Commitments—the simple actions andattitudes that build a strong, successful Nerium business.In this book, Nerium International Founder and CEO, JeOlson, and Chief Field O icers, Mark and Tammy Smith,o er powerful insights and a wealth of experience. Usingthe advice in Nerium Rhythm allows you to minimize your learning curve and maximize your success.Nerium Rhythm will help you combine the rightphilosophy and right actions so you can get the results you want.