Nerium Rhythm

RHNEYRTIUHMM The Slight Edge + The 10 Core Commitments Your Path to Success JEFF OLSON & MARK and TAMMY SMITH



NERIUM RHYTHM THE SLIGHT EDGE +THE 10 CORE COMMITMENTS Your Path to Success Jeff Olson and Mark and Tammy Smith

Nerium Rhythm: The Slight Edge + The Ten Core Commitmentsby Jeff Olson, Mark Smith, Tammy Smith©2016 by Nerium InternationalAll rights are reserved. No part of this publication may be repro-duced in any form or by any electronic or mechanical means, includ-ing information storage and retrieval systems, without permission inwriting by the publisher, except by a reviewer who may quote briefpassages in a review.This book is available at special discounts when purchased in quan-tity through Nerium International.Published by Nerium InternationalAddison, TXhttp://Nerium.comCover Design by Setria JamesInterior Illustrations by Adam Larkum/IllustrationWeb.comEditing and Interior Design by My Writers’ ConnectionFirst Printing: March 2016

CONTENTSIntroduction: Find Your Nerium Rhythm . . . . . . . . . . . . . . . . 5Defining Nerium’s 10 Core Commitments . . . . . . . . . . . . . . . 9Applying Nerium’s 10 Core Commitments . . . . . . . . . . . . . . 15Core Commitments 1. Complete New Brand Partner Training . . . . . . . . . . . . . . . . . . . . . . . 19 2. Two Exposures a Day, Five Days a Week . . . . . . . . . . . . . . . . . . . . . . 25 3. Share the Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 4. Attend a Weekly Market Party or Real Results Party . . . . . . . . . . . . 37 5. Attend Weekly Training . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 6. Attend Monthly Regional Training . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 7. Attend All Major Corporate Conferences . . . . . . . . . . . . . . . . . . . . . . 55 8. Commit to Personal Development . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 9. Find a “Workout Partner” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67 10. Be Here in a Year and Be NLC Qualified . . . . . . . . . . . . . . . . . . . . . . . 73You Can Do This . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77



INTRODUCTION FIND YOUR NERIUM RHYTHM Successful people do the little things—the actions that seem to make no difference at all in the moment—over and over until the compounded effect kicks in and they’re successful. —Jeff Olson, Nerium Founder and CEOYOU DON’T NEED MORE INFORMATION… Our world is on information overload. And in some ways, hav-ing access to the world’s knowledge and wisdom is a great thing!Every success tip you could ever need or want to know is readilyavailable at your fingertips, just waiting for you to discover andapply to your life. Unfortunately, a lot of that information is delivered with ahyped-up, high-volume, quantum-leap promise. Get your best body in 90 days! Pay off your debt with this brand-new credit card! Build a business with little to no effort!

8 | NERIUM RHYTHM In the decades that I’ve been working, learning, and leading in the personal-development industry, I’ve noticed that so many people buy into these quick-fix promises and marketing ploys— forgetting that it took a lifetime of choices to create their current circumstances. The sad thing is, eventually most quick-fix “solu- tions” don’t work. Those hopeful people end up losing money, precious time—and worse—they get discouraged and give up on themselves. What’s even more troubling is when the information is good, but people quit before they see results. When that happens, they believe two lies: that they can’t succeed and that the information was faulty. In reality, they could have succeeded if they’d simply applied the same information consistently and persistently over time. YOU NEED A BETTER PHILOSOPHY You don’t need more information to succeed, you need a better philosophy—a better way to process all that information. You see, it’s your philosophy that determines your attitude and drives your actions. That’s where my philosophy of the Slight Edge comes into play. The Slight Edge is a philosophy about how to do the hows. Here’s what I mean by that. A lot of people already have the right infor- mation about how to achieve their goals. They know the steps to take—but they don’t take them. Or they stop taking them before they get the results they want. The Slight Edge philosophy is all about following up and following through, little by little, moment by moment. It is a philosophy that empowers you to take in the right information and then process that information and use it to make wise decisions that will support your long-term desires and goals.

INTRODUCTION | 9 If you’ve read The Slight Edge, you know this philosophy is allabout helping you develop the personal attitudes and behaviorsthat will empower you to achieve real, lasting, positive results inyour life—not tomorrow or even in thirty days, but every day forthe rest of your life. It isn’t about quick fixes. It’s about doing theright things, day in and day out. Those consistent, repeated, dailyactions and attitudes help you develop your rhythm of success. Nerium Rhythm is about what can happen when you combinethe power of the Slight Edge philosophy with Nerium’s 10 CoreCommitments. Mark Smith, Gold International Marketing Director,very often talks about the fact that there is a rhythm to buildingthis business. Mark and his wife, Tammy, have used this rhythm tobuild an extraordinary, life-changing income with Nerium. You’llread more about their story and success later in this chapter. Infact, throughout this book you’ll hear from people from all walksof life who are using this Nerium Rhythm to build thriving, profit-able businesses and rich, fulfilling lives. And as you read, I wantyou to remember something: These are regular people, just likeyou and me, who have made the extraordinary decision to do theright actions—for as long as it takes—to achieve their goals. Youcan make the same decision, which means you can get the resultsyou want. The first thing you need to do is make a commitmentto your success.



DEFINING NERIUM’S 10 CORE COMMITMENTS Nothing else matters if you don’t get these things right. —Jeff Olson, Nerium Founder and CEONerium’s 10 Core Commitments work hand-in-hand with the Slight Edge philosophy to help you launch, grow, and maintain success as a Nerium Brand Partner. In the next ten chapters, Mark and Tammy will share practical advice about how you can use Nerium’s Core Commitments to build your business. But first, here’s a quick overview of each of the Commitments. 1: Complete New Brand Partner Training First things first. Complete the New Brand Partner Training module in the Online Training Center. Work with your upline and support team to develop a Fast Start Game Plan. 2: Two Exposures a Day, Five Days a Week Share Nerium products and the opportunity with at least two people a day, five days a week. Sharing is easy when you remember that you are the messenger and the third-party tools we provide are the message. Model and teach this practice to your team and watch your business grow!

12 | NERIUM RHYTHM 3: Share the Products Sharing Nerium’s products is a core function of this business. Whether you’re leaving a bottle of Age-Defying Night Cream or a Combo Pack with a client to try, or using literature or videos to tell prospective customers about Nerium’s other exciting products, you’ll want to make sure sharing is part of your weekly routine. 4: Attend a Weekly Market Party and/or Real Results Party Parties are where potential customers and team members get to see how Nerium works. Make a personal commit- ment to attend and invite guests to weekly Market and Real Results Parties. 5: Attend Weekly Training Stay plugged into the system! Attend a training party every Monday and watch the weekly training on Nerium University. 6: Attend Monthly Regional Training During Regional events, you can connect with and learn from Brand Partners from your local and surrounding area. Take your team to these events (usually within a three- hour drive) to get trained by Nerium’s top leaders. 7: Attend All Major Corporate Conferences Nerium’s corporate conventions are held twice annually. Bring your entire team! You’ll learn proven business-build- ing strategies and discover what’s next for Nerium.

NERIUM’S 10 CORE COMMITMENTS | 138: Commit to Personal Development Nerium is about much more than helping people have younger- and better-looking skin. It’s also about helping you become the very best version of yourself. That’s why one of our Core Commitments is to invest thirty minutes daily in reading or listening to quality books and training materials or watching videos from high achievers. Doing this daily will dramatically change your life over time.9: Find a “Workout Partner” When you work your business with another Brand Partner, you hold each other accountable. Find a partner with whom you can check in regularly. Encourage and inspire each other to new levels of success.10: Be Here in a Year and be NLC Qualified Don’t be like the person who is always searching for a quick fix. Nerium is a real business, which means it takes real commitment, time, and effort. Commit now to invest in a solid year of consistently and persistently building your Nerium business. Commitment is doing the thing you said you would do, long after the mood you said it in has passed. —Unknown

14 | NERIUM RHYTHM FROM THE FIELD Mark and Tammy Smith Chief Field Officers/Gold International Marketing Directors NERIUM ACHIEVEMENT LEVEL Mark, Navy Corpsman; Tammy, College Student PREVIOUS CAREER Drawn to the relationship marketing business model by its values of teamwork and by its unlimited income potential, Mark and Tammy began their first home-based business in 2000. At the time, Mark says, “We had $40,000 in credit card debt, we literally had no food in our refrigerator, and we were borrowing money from our parents to pay our rent. We were really struggling.” For Mark and Tammy, their new business provided a way to regain control of their financial situation and create a better life for them and their newborn daughter. Soon, what started as a part-time venture became a full-time lifestyle business. Building a thriving business wasn’t always easy. In fact, Mark says, “At first it was a total grind, filled with moments of doubt and highlights of hope.” Eventually, passion and focus took over, and by committing to doing the right actions every day, the Smiths created financial success and freedom—something they never could have imagined possible only a few years earlier. Committed to providing a dream-like life for themselves and their two children, Mark and Tammy Smith knew they wanted to join Jeff Olson when Nerium International launched in 2011. With Nerium’s training to equip their team members, Tammy says, “We

NERIUM’S 10 CORE COMMITMENTS | 15were able to shave off many years for reaching a successful levelin our business.” In 2014, the couple earned a $1.5 million LiveBetter Bonus from Nerium International. “The 10 Core Commitments outline Nerium’s recipe for suc-cess,” Tammy says. “When you apply each step to your businessconsistently and with enthusiasm, it can be the catalyst to achiev-ing your goals.” By combining the Slight Edge philosophy with Nerium’s 10 CoreCommitments, you can build a strong, thriving business. Will ithappen overnight? No. And it may not happen in 90 days. But ifyou continue taking the right actions, in the right way, with theright attitude, you will find your Nerium Rhythm and, ultimately,get the results you want. As you learn more from Mark and Tammy about those “rightactions”—the 10 Core Commitments—keep in mind that you’rebuilding a future. It will take time and effort, but the rewards areworth it!



APPLYING NERIUM’S 10 CORE COMMITMENTS Every single top performer has a plan. —Mark Smith You can’t merely sit back and wish for things to happen. You must find and apply the appropriate daily activities to achieve your goals. —Tammy SmithWe know. We’ve been there. Just like you, we were once brand new to relationship marketing. Neither of us had formal training in sales or marketing, and there wereplenty of times we felt like we didn’t know what we were doingor that things weren’t moving fast enough. There were even timeswe wanted to quit. But even when we were at our lowest points,we could look at this business model and clearly see that noother opportunity offered the same kind of unlimited potentialfor financial freedom and personal fulfillment.

18 | NERIUM RHYTHM Every time we felt discouraged or frustrated, Jeff Olson reminded us to stick with the basics—to apply the Slight Edge philosophy to the simple actions that are proven to yield results over time. “Just keep doing it!” Jeff said over and over. He knew we would get the results we wanted if we kept taking the right steps, modeling those proven behaviors for our team members, and teaching them to do the same things. Jeff was right. It worked! Through the years, we’ve identified ten behaviors that are essential to building your business. Those 10 Core Commitments are what the rest of this book is about. This is the career path of a Nerium Brand Partner. You’ll start with the basics, and then, as you become a leader, you’ll teach the basics to your team members. And your results will multiply! Over time, these simple, duplicable actions will help you grow a thriving, profitable business. So, whether you’re starting your Nerium business or are begin- ning again with renewed focus, we encourage you to make these Core Commitments and use them to create the foundation of habits you need to succeed. Let’s get started…





CORE COMMITMENT 1 COMPLETE NEW BRAND PARTNER TRAINING TIME REQUIRED 30 MINUTES A DAY FOR THE FIRST 30 DAYS OF YOUR BUSINESS EXPERIENCE REQUIRED NONEBefore you started driving a car, you took a driver’s training course or, at the very least, had a friend or parent show you the basics. That training, even if it was very informal, helped you avoid mistakes and ultimately made you a better driver. The same is true of the training Nerium International offers to new Brand Partners. The comprehensive, step-by-step instruc- tions and action plan put you on the path toward building a suc- cessful business. The short training modules in the Online Training Center (accessed through your Online Business Center) ensure that every Brand Partner has access to the most up-to-date and best training available, which helps level the playing field. You’ll learn best practices from the top-ranking people in this company, so you can get your business started right.

22 | NERIUM RHYTHM Once you have a basic understanding of what Nerium International is all about, schedule a time to talk with your upline support team and make a plan of action for doing your Fast Start and holding your first Real Results Party. Start Right with the Fast Start Program The first step to launching a successful Nerium busi- ness is to advance in rank to Senior Brand Partner. Simply follow the steps below to jump-start your own personal Nerium success story! • Take your “Before” Picture • Create a Fast Start Game Plan with your upline support team • Complete New Brand Partner Training • Start your new Product Prospecting Wait List • Conduct your first Real Results Party • Locate your first Regional Training event • Set up an Auto-Delivery Order (ADO) of Nerium product • Register for the 90-Day Nerium Skin Care Challenge • Opt in to the Nerium Gives Back Program Maybe you’ve run your own business before. Maybe you’ve even been in relationship marketing before. Or maybe you’re brand new to this industry. Whatever your specific situation is, the New Brand Partner Training and the Fast Start Program will help you go farther—faster—with your Nerium business.

CORE COMMITMENT 1 | 23 FROM THE FIELD Van Nguyen 2-Star National Marketing Director NERIUM ACHIEVEMENT LEVEL Accounting PREVIOUS CAREER Van describes her family as “stressed out and broke” beforeNerium. After seeing friends quickly earn an iPad and qualify fortheir Lexus bonus with Nerium, Van says, “I really had to lookinto how they were accomplishing it so fast.” The fact that theproducts really worked and were easy to share with friends andfamily made the decision to become a Brand Partner with Neriumsimple. “I knew I could build this business because, as a woman,I recommend clothes, recipes, shoes, and other things to myfriends and family when I believe they’re great. It was the sameconcept with Nerium. I love what the product did for my skin, andI believed in it. So why not share it and get paid?” Van believes that New Brand Partner Training is crucial to suc-cess. “Much like starting school or a new job, Nerium takes youthrough your ‘orientation’ to set up your expectations and showyou what needs to be done to have success,” she says. Becauseshe wanted to understand how to start earning right away, shemade her New Brand Partner Training a priority and completed itwithin a week. She also notes that because the professional-qual-ity training videos are provided by the company, even new BrandPartners can quickly become leaders. “You just have to point yournew Brand Partners to watch the training; it doesn’t take muchtalent to be a good leader when you first start this business.”

24 | NERIUM RHYTHM Padraic “Paddy” McCracken 1-Star National Marketing Director NERIUM ACHIEVEMENT LEVEL Trainer/Area Developer for a Sports Bar Restaurant Franchise PREVIOUS CAREER Paddy’s life changed forever when Jeff Olson called him up one Super Bowl Sunday. The sports bar where he worked was busy that day, but Paddy listened to what Jeff had to say. “I was ready, hungry, and looking for a great business opportunity,” he says. He found it with Nerium International. As a trainer in the restaurant business, Paddy understood the importance of getting the right information right from the start. “Every new endeavor has a learning curve to master.” And Nerium’s New Brand Partner Training helped shorten that learn- ing curve. “The key to success in this business is committing to and following a duplicable, proven training/marketing system. New Brand Partners need to have a realistic expectation as to what it takes to learn the ins and outs of our business and then be able to put that learned knowledge into action. Mastering New Brand Partner Training is the building block to our success and to helping others be successful as well.”

CORE COMMITMENT 1 | 25 Paulie Pauliewood 2-Star National Marketing Director NERIUM ACHIEVEMENT LEVEL Musician/Entertainer PREVIOUS CAREER “My life is all about having fun,” says Paulie. So whether he’splaying in a rock band, driving at a NASCAR track, writing musicfor the Disney Channel, or building a Nerium business, he devotesall his energy to enjoying life. Paulie was introduced to Nerium by his best friend who toldhim, “Since you act like a twelve-year-old, you should look likeone!” It wasn’t long after seeing the results of Nerium’s prod-ucts that Paulie recognized the value of the company’s businessopportunity. And he got started with New Brand Partner Training. “The New Brand Partner Training is one of the reasons Nerium isso awesome!” he says. “It is 100 percent duplicable and is the firststep in following the Nerium Rhythm.” The simple, online train-ing modules and Fast Start Plan work together to help new BrandPartners succeed quickly. “New Brand Partners should completethis Commitment and have their new Brand Partners follow theirexample. That’s how you grow successful teams!”



CORE COMMITMENT 2 TWO EXPOSURES A DAY, FIVE DAYS A WEEK TIME REQUIRED 15-30 MINUTES A DAY REQUIRED TOOLS NERIUM SAMPLE BOTTLES, BROCHURES, AND/OR MAGAZINESExcitement and fear naturally blend together when launch- ing any new endeavor. You’re excited about the real results you’ve seen and experienced using Nerium’s amazing products, but you may also be wondering if you can really make Nerium a successful business. If you’re like many people, your Nerium business is just one part of an already busy life. So how do you build a strong, profitable business when your time is limited? The answer: Keep it simple and be consistent. That’s why Core Commitment 2 is “Two Exposures a Day, Five Days a Week.” What’s an exposure? An exposure is sharing the business opportunity, the products, or information about prod- ucts with a potential customer or prospective Brand Partner.

28 | NERIUM RHYTHM That sounds almost too simple, doesn’t it? You may even be wondering, “How am I going to build a global business, a huge organization, a successful income, a dream lifestyle, by only talking to two people a day?” But it is simple. And Nerium’s third- party tools and our Preferred Customer Program, 3UR Free, and 30-Day Money-Back Guarantee make it easy to share this exciting opportunity and Nerium’s exceptional age-defying products. Remember, success comes when we take the right actions, model those actions for our team members, and then teach them to do the same. As you build a team of people and they see you doing these Core Commitments, like sharing Nerium with two new people a day, they’ll follow your example. If you have ten people on your team who are talking to two peo- ple a day, five days a week, that’s twenty exposures a day, one hundred exposures a week, four hundred exposures a month. And that’s only with a team of ten. You can see how the results will multiply as you build your team to twenty, fifty, or one hundred! Two exposures a day can equal thousands of exposures through- out your organization. But it always starts with you. That’s the key: It starts with you and your commitment to share Nerium’s product and/or oppor- tunity with two new people a day. Two exposures a day is something simple that everyone can do. Make the commitment to never end the day without sharing Nerium’s products or life-changing opportunity with two people. Remember, you are the messenger, the products and the third- party tools are the message. Your job is simply sharing the mes- sage with two people a day, five days a week.

CORE COMMITMENT 2 | 29 FROM THE FIELD Lisa Cox 5-Star National Marketing Director NERIUM ACHIEVEMENT LEVEL Jewelry Sales/Real Estate Sales PREVIOUS CAREER Proven products—backed by research and clinical trials—andpictures of amazing results are part of what drew Lisa to Nerium.For her, seeing was believing, which is why she never leaves homewithout materials or products that she can share with the peopleshe meets. She wants others to have the opportunity to see andbelieve, too! To Lisa, the second Core Commitment is like planting seeds.“It is the core of our business,” she says. “The two-a-day processbreaks it down into a believable step of keeping your business andproducts always front of mind. It’s easy to think of your businessevery day, but taking an action to build it is different.” Being inten-tional about sharing Nerium with two people a day helps her stayfocused, while at the same time keeps her (and those she leads)from feeling overwhelmed at the idea of building a business. “Ialways have my two magazines or bottles or flyers in my purseeach day, and it reminds me to pass them out and get a businesscard from that person to follow up with. The activity gives you acomfort that you can’t lose when you are being consistent.”

30 | NERIUM RHYTHM Linda Lindsey 3-Star National Marketing Director NERIUM ACHIEVEMENT LEVEL Retail Clothing Chain Store Director/Relationship Marketing Representative PREVIOUS CAREER Linda had a retail background when she discovered relation- ship marketing in 1990. “I fell in love with the business model, became a student of the industry, and failed a lot—until Nerium,” she says. In 2012, she was introduced to Nerium, a company that has what she believes to be the key components of success: the right products, timing, leadership, culture, and a minimal monthly financial commitment. She attended a Market Party and heard Mark Smith present the Nerium opportunity there. “Once I weighed all of these components, becoming a Brand Partner was simply a no-brainer. I knew in my heart, this was my miracle!” From experience, Linda knew that learning and doing the right activities would drive both her success and the success of her team members. One of those activities is sharing Nerium with at least two people a day. “Being prepared with tools every single time I walk out of my house has become as natural as breath- ing,” she says. “The Slight Edge says it best, ‘It is simple to do and simple not to do.’” But when it comes to Nerium, she says that not sharing the products and opportunity daily is the same as not being in business. “To me, this is the very core of growing my business.”

CORE COMMITMENT 2 | 31 Obom and Ana Bowen 1-Star National Marketing Directors NERIUM ACHIEVEMENT LEVEL Marine/Master Career Strategist PREVIOUS CAREER As a career strategist and someone with a big vision for help-ing other people grow and succeed, Obom says, “I love this CoreCommitment because it is absolutely excuse-proof.” As new BrandPartners, he and Ana immediately understood that consistentlysharing Nerium with just two people a day could have a com-pound effect. “The numbers made sense,” Obom says. “I got tothinking: Two per day, five days per week, equaled ten per week,which in turn is forty per month. That’s 120 new friends every 90days!” He also understood that not everyone would become acustomer or Brand Partner, but that the consistency of sharingNerium would propel his success. Obom says that because he hasbeen faithful to Core Commitment 2, his team has grown everymonth: “The power of this Core Commitment changed our livesentirely.”



CORE COMMITMENT 3 SHARE THE PRODUCTS TIME REQUIRED 15-30 MINUTES A DAY REQUIRED TOOLS NERIUM SAMPLE BOTTLES, BROCHURES, AND/OR MAGAZINESOne thing you’ll notice is that all of Nerium’s Core Commitments work together to support both your success and that of your business. The previous Commitment wasto share the product or opportunity with at least two people aday, five days a week. Core Commitment 3—Share the Products—will help you do that. Some products, like the Age-Defying Night Cream or the NeriumNight/Day Combo Pack are perfect for allowing prospective cus-tomers to try before they buy. When you became a Nerium BrandPartner, you received products to share with potential customersand team members. One simple and extremely effective way tobuild your business is to make sure those products are never just

34 | NERIUM RHYTHM sitting on your shelf. They don’t do you any good when they’re in your possession; they need to be out working for you! So, as part of your two exposures a day, give tester bottles to potential customers and prospective Brand Partners. Let them try Nerium’s Night Cream for five days, and then follow up to see how they liked it or what questions they have about the business. Literature, videos, Nerium’s professionally designed websites, and additional third-party tools make it simple to share infor- mation about other products, like Nerium’s Eye Serum, EHT, and Firming Body Contour Cream. Sharing the products and informa- tion about Nerium’s exclusive ingredients is the perfect way to build your customer base and expand your team. People who see their own “Before” and “After” results can’t help but get excited about all that Nerium offers for the body, face, and mind, as well as about the business opportunity. T I P 1 Keeping a waiting list incites a sense of urgency—for you and your potential customers. Make sure to tell your prospects that you’ll be picking up the tester bottle in five days, so they need to try it right away. Let them know that other people are waiting to try the product; it’s in hot demand! T I P 2 Keep track of how many people have used each tester bottle. When a bottle has been used by four people, it probably has about one week’s worth of prod- uct left. For the fifth and final person, you can send the bottle to someone in another city or state. Doing so will allow you to grow your business anywhere in the coun- try—and your prospect won’t have to worry about mail- ing back the bottle.

CORE COMMITMENT 3 | 35 FROM THE FIELD Keely Nations 3-Star National Marketing Director NERIUM ACHIEVEMENT LEVEL Stay-at-Home Mom/Personal Wardrobe Stylist PREVIOUS CAREER “I hate selling; I break out into hives when I try to do so,” saysKeely. But she wanted to feel the satisfaction of contributing toher family’s finances. Then she discovered Nerium. She liked thefact that the company offered a product she could get excitedabout and a business model that worked with the lifestyle shedesired. “I saw Nerium as a Plan A for me to contribute to ourhousehold and as a Plan B for our family in the long run becauseof the potential residual income,” she says. And she loved thecompany’s non-salesy approach. Circulating bottles—lettingpeople try the product for themselves in the comfort of their ownhome—means she doesn’t need to sell. “When you are sharinga tangible product and an experience you love, your friends arebound to share in your excitement and fall in love with the expe-rience, too. They’ll want nothing more than to become involvedwith your journey! This Core Commitment is what I encourageanyone who truly wants success in Nerium to do. Just try it; youmight like it!”

36 | NERIUM RHYTHM Vikki Downey 2-Star National Marketing Director NERIUM ACHIEVEMENT LEVEL Business Owner/Teacher/Relationship Marketing Representative PREVIOUS CAREER “My success from the get-go came from me getting the bot- tles out to people and getting them back,” says Vikki. When she started her Nerium business, she had no experience in the skincare industry, but she knew from personal experience that Nerium’s Night Cream worked. “I created a huge list of friends I wanted to have try it.” And one by one, she gave them a bottle to try, followed up to make sure each was actually using the product, and then picked up the bottle. To ensure that her prospects saw the results Nerium delivers, she asked them to take a “Before” Picture. “Pictures don’t lie, and everyone who took a picture saw or felt some change in their skin,” she says. “Some said ‘No, thank you’ to ordering, but most placed their order or became Brand Partners.” Being consistent with this Core Commitment has paid off in a big way for Vikki. “I actually have tracked my bottles and have found that over time, I have an 80 percent success rate of turn- ing those trials into Preferred Customers and Brand Partners. The importance of getting all your bottles out right away is my num- ber one tip for new Brand Partners! It works!”





CORE COMMITMENT 4 ATTEND A WEEKLY MARKET PARTY OR REAL RESULTS PARTY TIME REQUIRED TWO HOURS A WEEK REQUIRED TOOLS VIDEO TO SHOW, NERIUM SAMPLE BOTTLES, BROCHURES, AND/OR MAGAZINESNerium is called a relationship marketing business because it’s all about connecting with people. Core Commitment 4 makes sure that you are consistently meeting with new potential customers and rubbing elbows with people who, just like you, are building a Nerium business. Market Parties and Real Results Parties are two different types of events that allow you to connect with others and grow your business.

40 | NERIUM RHYTHM MARKET PARTY We’re sure you’ve heard the phrase before: With Nerium, you’re in business for yourself but not by yourself. We’ve found that coming together with other Brand Partners on a weekly basis is very important to this business because it puts you around other like-minded, motivated people who are moving forward in their business. It’s an opportunity to see how others share Nerium with prospects and for you to bring guests who may be interested in learning more about the product or opportunity. Essentially, Market Parties allow you to learn from others while you grow your business. REAL RESULTS PARTY With Nerium’s Real Results Party video, hosting your own Real Results Parties is as simple as pushing Play. And Real Results Parties are the perfect way to introduce friends, family members, and acquaintances to Nerium. These smaller events are typically hosted in a home, restaurant, or coffee shop—someplace com- fortable where you can show a video and answer people’s ques- tions. Real Results Parties provide both the opportunity for you to share Nerium with multiple people at once and to train new members of your team on how to share the products and busi- ness opportunity with others. Nerium’s Market Party and Real Results Party system offers multiple benefits. These meetings are not only about sharing information with prospects, but they are also about gathering and learning from one another. Nerium is great at bringing Brand Partners together. When you share ideas and grow with others, you can accomplish big things! You’ll see that critical theme con- tinued in the next few Core Commitments.

CORE COMMITMENT 4 | 41 FROM THE FIELD Jeanie Patterson 2-Star National Marketing Director NERIUM ACHIEVEMENT LEVEL Registered Nurse Practitioner/Coffee Shop Owner PREVIOUS CAREER With a background in the medical industry, Jeanie wasimpressed by the research that goes into the development ofNerium’s products. As a family with seven children (four of whomwere in college) and a business that had been affected by theeconomy, she says, “We definitely needed extra income, for sure!”But it was the fact that Nerium’s ingredients were the result ofmedical research that really caught her attention and affirmedher decision to become a Brand Partner. Attending Market Parties and Real Results Parties regularly fur-ther affirms that decision. “The Market Parties and Real ResultsParties are crucial for us to attend on a weekly basis!” she says.“These events are for our guests—so they can get the big picture.But they are also for each one of us already in the business.” Havingbeen in business on her own before, she enjoys the camaraderieshe experiences at Nerium Market and Real Results Parties eachweek. “It’s so great to be with like-minded people who motivateyou, encourage you, and strengthen your belief. You leave theseevents with renewed energy and motivation to push yourself alittle further every day!”

42 | NERIUM RHYTHM Rhanda Carlile 3-Star National Marketing Director NERIUM ACHIEVEMENT LEVEL Pharmaceutical Sales/Television News Reporter PREVIOUS CAREER As the breadwinner for her family, Rhanda desperately wanted to spend more time with her children. But, she says, “I couldn’t see a way out of corporate America; I had stopped dreaming.” Initially, she became a Brand Partner simply because she loved the product. She wasn’t looking for an opportunity; she had a job and already spent too much time away from her children. “When I started with Nerium, I was the person who said, ‘I don’t have time to party.’” Her perspective changed when she attended a Nerium conference in Long Beach, California, and the bigger picture of what Nerium could offer her began to unfold. “I quickly realized this was my opportunity to be the mom I wanted to be.” She and her family committed to changing their lives—one Market Party and Real Results Party at a time. “We partied all the way to National Marketing Director,” she says. Initially, her goal to create financial and time freedom with Nerium required her to spend even less time at home. Determined not to let her fam- ily down, she found ways to get them involved in her business. “To make it more fun and make my whole family a part of it, my kids often attend events and they love being a part of our team. My kids helped count down the days until Mommy got to be at home with them. Now, they know our family business helps us have more time together.” Today, when Rhanda talks with Brand Partners about growing their own businesses, she tells them, “Parties work. The end.”

CORE COMMITMENT 4 | 43 Gens Johnson 4-Star National Marketing Director NERIUM ACHIEVEMENT LEVEL Human Resource Trainer PREVIOUS CAREER Gens wasn’t in the market for a new career, a new incomestream, or even new skincare products. She agreed to take homea bottle of the Age-Defying Night Cream as a favor to a friend. “I’malways open to learning and trying new things,” she says. First,she learned that Nerium worked for her skin. “My friend asked meto take ‘Before’ and ‘After’ Pictures,” she says—a request no otherskincare professional had ever asked of her. “That told me therewas something huge about this product.” Next, she learned Nerium’s system for building a business.“Having learned and taught systems in my educational and careerexperience, I understood how important face-to-face events arein building relationships, culture, and learning.” To Gens, going toMarket Parties and holding Real Results Parties just made sense.“All I did was ask people to meet me at restaurants, coffee shops,or friends’ homes, and have fun. The company provides you withall the tools, so all you have to do is invite the people and bringthe fun!”



CORE COMMITMENT 5 ATTEND WEEKLY TRAINING TIME REQUIRED TWO HOURS A WEEK REQUIRED TOOLS ONLINE ACCESS TO VIEW NERIUM UNIVERSITY“I don’t know how to do this business.” “I don’t have any sales or marketing experience.” “I’ve never been in business for myself. What if I don’t have what it takes?” If you’ve had any thoughts like those above, welcome to the party. You aren’t alone! The truth is, everyone has had doubts and fears when starting and growing a business. With Nerium, though, you don’t have to go it alone. Every step of the way, Nerium pro- vides training to help you overcome challenges, develop the right habits, and instill belief in your own ability to succeed.

46 | NERIUM RHYTHM Core Commitment 5 ensures that you get a weekly shot of encouragement and business-building information, so you’re continually building your business. The commitment to attend Weekly Training every Monday is all about you sharpening skills as a Brand Partner. This Weekly Training is an excellent time to get together with your Nerium fam- ily and learn from some of the best in the business. It doesn’t mat- ter where you live or what part of the world you’re in. With Nerium University, every Brand Partner has equal access to top-quality training. And when you gather with your local Nerium family and experience Nerium University training together, it can be not just a time of learning, but a fun time of building relationships with others who are striving to be their best. Yes, at Nerium, we want you to learn and grow, but we also want you to have fun! Weekly Training Meetings and Nerium University can be combined to create the perfect opportunity to support, encourage, and just enjoy your Nerium family. Use it as a time to have a meal together, or bring the kids and let them play in another room while the adults participate in the training. Don’t think of this as just one more “meeting” you “have to go to.” Instead, make this a fun part of your week.

CORE COMMITMENT 5 | 47 FROM THE FIELD Tami French 1-Star National Marketing Director NERIUM ACHIEVEMENT LEVEL Stay-at-Home Mom/Relationship Marketing Representative PREVIOUS CAREER Relationships are an important part of business for Tami. It wasthe people, including Jeff Olson’s leadership, who made her wantto be part of Nerium International. So it makes sense that peopleare what keep her excited about her business. “Attending Weekly Trainings is one of my favorite CoreCommitments.” She hosts Nerium U in her home weekly. “For me,it keeps me engaged and focused on my own business, and I loveconnecting with my local team every week.” During this WeeklyTraining, everyone grows as they watch the company-providedtraining and learn new aspects of their business. And at the sametime, they encourage and support one another. “Everyone needsa boost now and then, and Weekly Training with Nerium U pro-vides that. You never feel like you are alone when you gather as agroup weekly.”

48 | NERIUM RHYTHM Maciah York Regional Marketing Director NERIUM ACHIEVEMENT LEVEL Waiter/Network Marketer PREVIOUS CAREER “I saw an opportunity to really start living the life I wanted to design, rather than having someone design it for me,” says Maciah. For five years, he’d lived without a car and struggled financially. “I was dead broke and I wanted that Lexus!” With dreams of financial freedom and a free car, he made it his mission to be the best Brand Partner he could possibly be. That meant learning from and spending time with people who were succeeding in the business. “You are the average of the five peo- ple you hang around the most,” he notes. To Maciah, that truism meant he had to be intentional about choosing to associate with people with similar personal and business growth goals. “By showing up to Weekly Training Meetings, you stay plugged into the rhythm of the company,” he says. “You build solid relation- ships that last forever, and, most importantly, you learn how to build your business and make money.” It all starts by just showing up week after week. “I’ve never missed, and I have a blast every time.”

CORE COMMITMENT 5 | 49 Jessica Haley 2-Star National Marketing Director NERIUM ACHIEVEMENT LEVEL Esthetician PREVIOUS CAREER When Jessica’s boyfriend gave her a bottle of the Age-DefyingNight Cream to try, she had to laugh. “I said, ‘Babe, you wash yourface with shampoo, and you are giving me skincare advice?!’”But after looking into the ingredients and seeing the Real ResultsPhotos, she was excited to try it for herself. As a licensed estheti-cian who had struggled with her sensitive skin all her life, she wasimpressed with the results she saw in the mirror. “I realized thiswas going to truly help people walk out of the door with a biggersmile on their faces and have more confidence in themselves! Tome, that’s priceless.” In the past three years, Jessica has built a Nerium businessthat has helped her pay off her debts and gain control of her timeand finances. It has taken time and persistence, and the WeeklyTraining Meetings and Nerium U helped her stay on track andfocused on the 10 Core Commitments. “There is something magical about a potluck night with familiescoming together to learn and grow together,” she says. “Stayingplugged in is important, especially if you’ve had a challengingweek. You always leave revitalized!”