CALONIA, SMT Global Logistics, Inc. - REYES (FINAL)

Aira Shaine Calonia

An Online Coffee Table Book featuring SMT GLOBAL LOGISTICS INC. AND MS. RIZ LEHANNA REYES 4TH YEAR BS ABA AS THEIR INTERN

TABLE OF CONTENTS 3 The Logistics Company 5 Meet the Intern and her Internship Program 7 Airline Passage (ABEL 221) 13 International Business and Trade (MKTG 221) 19 Retail Management (MKTG 222) 25 Distribution Management (MKTG 223) 31 Advertising (MKTG 224)

Shania Marie Tayao Global Logistics, Inc. was established in 2016 as a cargo and freight company. The main office can be located at Warehouse 4, VVS Building Access Road, Multinational Village, Brgy. Sto. Niño, Parañaque City, Philippines. They also have inter-island offices in the cities of Cebu and Davao. The company came from its mother company: TAP World Express, Inc. which was established in March 2002, primarily engaging in International Freight Forwarding that caters distribution and logistics services. How to Reach Them? Phone: 09178599633 / 87405256 Email: [email protected] / [email protected] Facebook Page: SMT Global Logistics Inc. A peek of their warehouse 3

The Mission To provide One-stop service nationwide and globally together with our network partners. To take pride and ownership of handling cargoes in the best interest of our clients so that SMT GLOBAL LOGISTICS, INC. shall become the first choice in quality service. The Vision To become a leader in the freight forwarding, customs clearance, and logistics service provider through the strength from our dedicated people in sustaining the service our clients need. The Promise “We are your logistics partner that gets things done the right way.” 4

MEET She is Ms. Riz Lehanna Reyes, THE currently a 4th year college INTERN student with a degree in and her Bachelor of Science in Airline internship Business Administration, Majors in Marketing and Airfreight program Operations in PATTS College of Aeronautics this academic year 5 2021-2022. Being the pioneer batch of the K-12 curriculum, they are given two (2) additional years to prepare them for college, and this year is what many industries are looking forward to, there will be new sets of fresh graduates who are preparing for the corporate world where more opportunities and challenges will face them, and Ms. Reyes is part of it. While waiting for their graduation day, she must complete her internship program or the On-the-Job Training (OJT). She decided to take it in the SMT Global Logistics, Inc. that focuses on the logistics operation that is one of her majors.

Her Duties and Responsibilities as an Intern Prepare documents for upload on Encode on excel the charges and Custom portal and Uploading of container deposit Customs documents on POM or MICP depending on the cargo destination Update Seafreight and Airfreight Email detention inquiry Operations excel Make appointments for OR pick up and Job Filing (For new shipments) follow up depending on the shipping line either by email or on their portal Pouch Filing (To be submitted at the Customs) Prepare documents for task force attachments Make payment listing then drop CV number Prepare documents/letters like SRA and amount for liquidation (Sugar Regulatory Administration) and Document for check swapping 6

ABEL 221 7

Does our local logistics companies are keeping up with those operating internationally? \"Yes, I believe we are doing well. We, Filipinos, are very competent and dedicated to what we do, especially in the service sector. And as for the SMT Global Logistics, Inc., they are very hands-on with their clients and to what I have observed is that we are very good communicators and that I think it is one of the most important thing when it comes to keeping up with the international businesses.\" - Ms. Reyes Indeed, even the other industries in the Philippines also got countless awards and recognitions international. Filipinos are really resourceful people as they know how to strategize everything they do just so they can reach the top, the best they can be. In just a matter of time, the SMT Global Logistics, Inc. will be well-known globally. 8

PROJECT LOGISTICS FOR HEAVY EQUIPMENTS International to Domestic: Handle the international freight and customs clearance of 120-tonner Crawler Crane from Taiwan delivered to Petron Power Plant in Limay, Bataan. Domestic Barge Transfer: Domestic transport using 2500 DWT Barge of various heavy equipment from Malita, Davao to Iloilo Power Plant. Domestic Barge Transfer: Domestic transport of various heavy equipment and trucks using 2700 DWT Barge from Manila South Port to Kalibo. Does Coronavirus Disease (Covid-19) created more or less Due to the health project logistics for SMT Global Logistics, Inc. to handle? restrictions that the \"Actually this pandemic had opened a huge opportunity for the SMT Global Logistics, Inc. government imposed during They handled even more shipments which made them to transfer to a bigger office so the pandemic, many people they can accommodate all of their clients, so more employees are also needed. It seems like indeed maximize the purpose it is a peak of their business during those times, considering their mother company is the TAP of the logistics industries by World Express. They decided they have expansion due to the high demand on the selling and buying through logistics services.\" - Ms. Reyes e-commerce industries 9 where both buyers and sellers can still be able to make transactions in the comforts of their home, away from getting infected by the said virus disease. And logistics industries were there to serve as their bridge.

The Action Taken by the Company to Continue their services amidst covid-19: During the pandemic, SMT Global Logistics, Inc. also made sure that their employees were able to follow the health protocols such as taking vaccinations and antigen tests, wearing of face masks and face shields, and practicing proper hand wash and social distancing to protect their warehouses from being contaminated. With that no government regulations were violated so their daily logistics operations continues to accommodate increase in demand for their service. But then, they will be needing additional manpower, particularly drivers and customer service assistants [See posters on the right side of the page]. For everyone who is interested, take note that... \"SMT Global Logistics, Inc., is open to those fresh graduates and/or currently taking logistics-related online courses.\" - Ms. Reyes ... as they believe that giving chances to all of them can bring improvement in their career and personal development. Moreover, Filipinos are well-known to be competent and dedicated to everything the do so it is possible for all of them to bring success for the company, and can be able to keep up internationally later on. 10

11 \"Air, Land, and Sea freight charges changes amid the current situation.\" - Ms. Riz

Due to the current global crisis, including the present Coronavirus disease (Covid-19) and the civil war between Ukraine and Russia, the supply chain is also affected by it. In order to keep up, logistics industries needs also to adapt to certain changes, one of it is their freight charges. During the pandemic, the ability to deliver shipments is limited for some health and security reason. And in terms of the Ukrainian-Russian war, the fuel hike is really felt by all drivers around the world as the importation of it is interrupted. And just so these logistics industries to be able to continue doing their daily operations, they have no choice but to increase their rates as well. 12

MKTG 221 13

The SMT Global Logistics, Inc. is considering and preparing to go international. And if given a chance, Germany, China, and Singapore would be best where to make expansion as they were told to be the top countries for logistics industries. The company is willing to adapt in every country's culture. In order to reach foreign clients, 14 the SMT Global Logistics, Inc.'s connection with the local agencies and global networks that will inform them whenever foreign shipments needs to be made. They are partnered with the Civil Aeronautics Board (CAB), Philippine Shippers Bureau (PSB), Philippine Economic Zone Authority (PEZA), and the Majestic Global Logistics Network (MGLN).

The Challenges that the Company Faces Internationally Empty roads during a lockdown due to Covid-19 in Shanghai on April 12. (Photographer: Qilai Shen/Bloomberg) Given the Coronavirus Disease (Covid-19) is still affecting many lives, many countries such as the government of China decided to impose a lockdown. It limits the daily activities of its people and many company operations got temporarily stopped. ''Logistics industries including the SMT Global Logistics, Inc. regularly have shipments in China but due to the lockdown, they cannot do anything about it but to wait for it to be lifted.\" - Ms. Reyes 15

Another one is about the conflicts in a political affair, such as the recent Ukraine- Russian War, which also affects global economy and supply chain. One commodity that is extremely affected and felt around the world is the fuel hike. Many logistics companies have no choice but to adjust, make compromises just to save money. Some uses bicycle, a smart and green mode of transportation, in hopes to deliver a certain package. \"The fuel hike is also the problem which makes the shipping rates and airline fares so high.\" - Ms. Reyes Fuel prices seen to go up for the 8th time. 16

SMT Global Logistics, inc. is prepared going international \"Even the company started in 2016, they are already doing international trade, and many more in the future.\" - Ms. Reyes With the help of its mother company, TAP World Express, Inc., it gained more connection and recognition to other potential clients, both in local and international. Mostly, their frequent clients belong in Asian countries since it is more nearer and accessible for the company to operate. There are so many ways that a certain business can build more connection, joining international business organizations, attending conventions, volunteering in a certain project for logistics, and taking advantage of the use of the social media accounts. In that way, little-by- little, every company will establish its own presence globally. And that is what the SMT Global Logistics, Inc. is keeping in mind. 17

\"Unlike those international and already well-known logistics companies out there, We know how to retain our customers. That's how we grow in the industry.\" - Ms. Reyes It is in the culture of the Filipino people to be And fortunately, according to Ms. Reyes' statement, the careful with how we treat other people, the reason SMT Global Logistics are aware about this strategy and why foreign people envy them. And in the logistics is currently and continuously being practiced for their industry, most companies who already proved customers to enjoy. The utmost respect and their presence and importance to the people, satisfaction that made their customers to always return sometimes it is their problem why their clients to their headquarters just so they can use the services backed out and be disappointed with its services. that the company has to offer. No negative feedbacks is Late shipments and deliveries, lost parcels, broken being reported as of the moment in the industry, which items, rude employees, and some customers also preserve its good reputation and image in the logistics demand for loyal benefits like getting discounts or industry worldwide. freebies but they did were not given any. These are the common mistakes that many industries did not totally foresee as they operate internationally. They did not plan a strategy regarding the CUSTOMER RETENTION, the collection of activities that a business uses to increase the number of repeat customers and to increase the profitability of each existing customer. Being able to consider this strategy, those companies can both provide and extract more value from their existing customer base. 18

MKTG 222 19

Here are the list of services that SMT Global Logistics, Inc. is offering to their clients: The types of commodities that they handled includes construction materials, bakery products, laboratory/medical equipment, home appliances, adhesive tapes, safety gears, and many more. The company made its services available for their clients through utilizing their e-mails and Facebook page [See page 3]. Should the company be asking you According to Ms. Reyes, her about those improvements they can do internship company can in their services, what would these be? possibly become one of the online shops' logistics partner. \"I don't think there are still services Their warehouse is big enough that needs to be improved as they to really accommodate more are competent in whatever they do.\" shipments. In fact, she said that the location of the company is - Ms. Reyes just beside the Lazada office, so they might consider to team up Since the SMT Global Logistics is still at with the said online shopping its growth stage in the industry, they platform. are focusing more on giving satisfactory services to their clients. Through this possible And as of the moment, no negative partnership, it will help the reviews from their handled clients are company to gain more being recorded, which is the reason awareness to the people who why Ms. Reyes think that there are no would be needing any logistics changes must be done with their assistance. service. 20

How does the company create value for their customers? SMT Global Logistics, Inc. really knows how to maintain good relationship with their clients, ever since they started their own company from TAP World Express, their loyal clients still consider dealing with them. And their strategy? \"By providing them outstanding service and giving them an experience that is more than what they pay for.\" - Ms. Reyes Thus, proves their brand promise “We are your logistics partner that gets things done the right way.” Making sure that both the needs and wants of their clients are met. After all, customers are one of the indicators that a certain industry is growing and is favored by them. 21

In ten (10) years time, through their extensive efforts and hard work with their logistics operation, the SMT Global Logistics, Inc. will be accommodating more clients, both local and foreign. The services that they do through outsourcing such as their trucking, will then be in- house already. They will be open in accepting more commodities especially in perishable ones. And in order to achieve this goal, expansion and hiring of trustworthy employees are their priority for now. With the effort of Ms. Aiza Cambel - De Castro, the operations/sales manager of the company, she actively participates in every meetings that concern logistics so that she can have broader knowledge and can suggest better strategies to use in their company. And it is effective because despite of being a still small logistics company in the country, they are a competitive one as they received both local and international awards, these reconitions can be considered as a good start for their long-term goal as a logistics company. 22

Innovation and Technology as their Competitive Advantage Apart from current platforms where potential clients can reach the company, they are also considering having their own website. This is also a good step for them to establish more brand awareness and online presence for their potential clients. It is also an act of proper handling their customers as they prevent any misinformation and lost incident because they will now a personalized online platform where they can access freely. In addition, equipment and vehicles that are durable and reliable for their daily operations will also be considered to be their top medium. 23

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Who run the company? GIRLS! Just by looking at the chat above, they are all women! For so many years, women were always expected to just stay-at-home and do the household chores and taking care of their families, even though they graduated in good colleges and universities. So it limits their opportunity to widen their connections with the whole world and their desired careers. No personal and career development has been taken with this kind of mindset. But as time goes by, the society became more open-minded about the said issue. Many industries have considered hiring women's competence when doing office works, and they did not regret that decision. They \"Yes, they (the intern company) even celebrated for the continuous success that comes prefer women over men especially in their company. Is it their way to for office works since all of them are Find out more about promote women meticulous and at the same time Ms. Reyes on page 5. empowerment and are very firm when working, which is to break the gender very essential in the industry. The stereotypes in a SMT Global Logistics, Inc. also has men employees but most of them workplace? are dispatchers and drivers, more on the field work.\" 26 - Ms. Riz Lehanna Reyes, SMT INTERN (2022)

Among the ten (10) duties and At SMT Global Logistics, Inc., having a responsibilities of Ms. Reyes [See full list on fun working environment is their page 7], the most difficult to do for her as it culture. The employees are well- requires total focus is... handled by its management. They treat everyone as a family as they \"The preparation of documents and believe it is also an important factor uploading them at the Bureau of of building good relationship inside the company and to give motivations Customs' portal. I need to be extra and better. No one is left behind, as careful for there is no room for any for the interns like Ms. Reyes, they do mistakes because there will be a penalty not feel any discrimination and for me and for my intern company.\" pressure from the company. They are taken good care in the form of - Ms. Reyes assistance with their tasks as well as they are also included whenever there are company celebrations. 27 The company served as their final training ground before entering the busy outside world where they can really be exposed to new and practical strategies, learnings, and experiences for their personal development and achievement. Therefore, Ms. Reyes is really grateful for the memories that the SMT Global Logistics, Inc.'s family has given to her. And if given a chance to become a regular employee there, she would apply any positions for the operations since she is now familiar with it already.

What is I F L NInternational Freight Logistics Network ? The IFLN Network, established in The said network consists of 300+ 2000 and headquartered in Houston, specialist freight companies in more TX - USA, is a unique alliance of than 100 countries with high standards specially selected members that work of quality, conduct and business together to provide comprehensive practices enabling them to compete supply chain solutions and end-to- with multinational logistics companies end logistics from project initiation to on a global basis. sustainable operations. And just recently, The SMT Global Logistics, Inc. has joined the network. It helped them to broaden their connections related to the industry as well as potential clients around the world. \"It is easier for the company to find an agent all over the world since every country are members in the network.\" - Ms. Reyes 28

Meet the Person Behind the Company's Supply Chain Security Looking back at the company's organizational chart, they have Ms. Aiza Cambel - De Castro, the general manager, who are in-charge of securing the overall operations of the company. She makes sure that everything they do is all legal in the eyes of the government, particularly the Bureau of Customs. They are also strict and private with their data and documents as they are not allowing any leaks or breaches that might affect their company as well as their clients. Even Ms. Reyes, their company intern, is not allowed to take a picture inside the office for any documentation for confidentiality purposes. \"The general manager hire an I.T. expert to secure all the company and client's data. The SMT Global Logistics, Inc. also have a shared file where employees can only access through the use of the company-owned computers and laptops only.\" 29 - Ms. Reyes

And in order to check the company progress, the SMT Global Logistics, Inc. and the TAP World Express, Inc. conducted a two (2) days management meeting earlier this year in NAPA at Crosswinds, Tagaytay City. 30

MKTG 224 31

Ever since the SMT Global Logistics, Ms. Aiza Cambel - De Castro has a lot Inc. started in the logistics industry, on her plate with her being a general they still have no tagline. So, Ms. manager of the company, so she is Reyes came up with the idea of still looking forward to hire someone creating one, \"We connect globally.\", who will be in the marketing position. because the company is doing shipment globally. With this tagline, The company did not invest in the there are consistency with how they print advertisements as there are advertise as well as how they serve already social media platforms and their clients. emails who can help them with having an online presence. \"We connect globally.\" - Ms. Reyes 32

Using their Facebook page and email marketing [see full details on page 3] is very effective for the company as of the moment. Ms. Reyes noticed that a lot of agents and clients are visiting their pages, asking inquiries and scheduling shipments. Therefore, it gave them an opportunity to a wider reach for them to offer their services. \"There are nothing so special with how they advertise their services. But then, they are just consistent in posting contents and advertisements.\" - Ms. Reyes Just like the advertisement attached in the right of this page, they just recently open their warehouses for anyone who needs to stock their goods for only an affordable price per day! 33

The SMT Global Logistics, Inc. does not pay for their advertisements. They believe in the power of an organic marketing. 34

35 The SMT Global Logistics, Inc. also still does not have in mind who to appoint as their influencer. Therefore, according to Ms. Reyes... \"Someone from the customs or the logistics industry who are very influential and well-known.\" - Ms. Reyes But then, their employees including Ms. Reyes and Ms. Quirao, their company interns, can act as an influencer as of the moment. With the use of the postings and sharing in their social media account as well as the word-of-mouth- strategy to intensify their goal to establish more online presence.

Are there any marketing strategies that you learned in the whole 4 years of being a BS ABA student that you realize could be applied and benefit your internship company? What are those? \"I would say Direct Marketing, Content Marketing, and Social Media Marketing. We know how competitive the logistics industry is and there are big names in this industry so it is really important that I should know how to get the attention of our prospective clients.\" 36

Author's Note: Time flies really fast because our senior batch is finally graduating this year. They are now 99.5% ready to take off to the outside world. I wish them all the best with how they will steer their minds and actions just so they can get to their desired profession. And in the near future, when our batch also graduated, I hope we can all reunite again. Thank you and congratulations, to our dear graduates. PATTS COLLEGE OF AERONAUTICS BS IN AIRLINE BUSINESS ADMINISTRATION (BS ABA) Photo Credits to: Facebook Page of SMT Global Logistics, Inc. Bloomsberg News Article