BRAND BOOK
Table of contents: About the project...................................................................................................3 Creating logo..........................................................................................................4 Logo options..........................................................................................................6 Logo black, white and color..................................................................................8 Logo mususe...........................................................................................................9 Visual language....................................................................................................10 Colors....................................................................................................................14 Typography...........................................................................................................15 Mood boar............................................................................................................16 UI KIT...................................................................................................................18 Digital marketing assets.....................................................................................20 Print marketing assets........................................................................................26 Brand products....................................................................................................28 2
About the project This is a branding for restaurant Sushi Re- havia. Sushi Rehavia is one of best japanece restaurants in Jerusalem The main concept of the reataurant is fresh fish every day. The restaurant loved by res- idents of the country and also tourists. Wel- come to Sushi Rehavia 3
CREATING A LOGO 4
5
Logo options REHAVIA UURUEHAVIA EHAVIA hisSuRehavia REHAVIA Rehuavshiai 6
Logo creation 7
Logo 8
Logo misuse 9
Logo size 200px 100px 150px 50px 10
Logo proportions X X 0.5X 2.3X 11
VISUAL BRAND LANGUAGE 12
13
Colors ffeb00 3fd8e8 ec008c 000000 C: 4 M: 0 C:58 C:0 C:75 Y: 93 M:0 M:0 M:65 K: 0 Y:14 Y:100 Y:67 K:0 K:0 K:90 14
Typography Fonts Berlin sans FB regular Berlin sans FB bold Myriad regular Myriad semibold 15
Mood board
Mood board
UI KIT 18
UI KIT 19
DIGITAL MARKETING ASSETS
Onepager 22
OOnenpeapgaegrer 23
Story 24
Post 25
PRINT MARKETING ASSETS
Business card 28
Office paperwork 29
Poster
Flyer 31
BRAND PRODUCT
38
39
40
41
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