What they didn't teach you in design school : what you actually need to know to succeed in the industry

IIn all matters Contents one must consider the end. 1. Getting through the door Jean De La Fontaine 15 Your resume 18 Your portfolio 21 Selecting your work 23 What format? 27 Po F portfolios 28 How to get through the door 30 E-mailing studios 31 The importance of being proactive 33 Ways to open the door 2. Interviews 37 What to take and show 41 Know the design company's work 43 What to wear 45 Interview preparation 47 The interview 50 Ask the interviewer questions 53 How to be remembered 56 Internship 3. Rules of the game 60 Grid systems 63 Typesetting 66 Fundamental rules of typography 71 The importance of designing to the correct size 73 The importance of designing with a pencil and paper 77 Making professional presentations 79 The color-matching system 4. Good design practice 85 Logo design in black and white 86 Time management 88 Producing work under difficult circumstances 91 The ability to juggle jobs 93 The importance of checking your own work 96 What to do when you first get a photograph 5

IYou are a mine 5. Designer relations of Information, 101 Keeping up to date with the industry common sense 103 Experience : more important than grades and clever 105 How to design for designers tactics. 107 Explaining visual ideas to non-visual people Rosanna Bianc hini 109 Managing client expectations 6. Software skills 119 How to batch process images 121 How to set up a style sheet 122 How to set up masters in lnDesign 123 How to manage large volumes of text and images 125 How to input ligatures 126 Which file type for which job? 128 When to use CMYK and RGB and their differences 130 What program to use 132 How large can you blow up a high res image? 133 Saving PDF files , which formatting, and PDF markings 134 When to retouch a photograph 135 Scaling images 7. Print production 139 How to write a print specification 140 How to create an artwork for print 141 How to package a file and deliver to the printer 142 Resolution versus scale 143 What is high res for print? 145 How to use a color matching book 147 The different print proofs and how to check them 8. Web skills 151 The web design game 153 Designing for the web 155 How to think in pixels 157 Application of fonts 161 Wireframing 163 SEO and alt tags 165 Building with progressive enhancement 167 Responsive web design 169 The power of analytics 6

Make lots of tea 110 Naming web files (even If you don't 173 How to remove backgrounds from graphics want one). It's 174 Correct screen resolution for web page graphics a great way of getting to know 9. Working with external suppliers colleagues and the 179 How to work with illustrators perfect excuse to 182 How to work with photographers look over their 184 How to brief creatives shoulder and ask 187 How to brief and liaise with printers questions about 189 The value of building these relationships what they do and what projects they 10. Business skills are working on. 193 Basic marketing skills 195 Writing proposals Julie Weir 201 Invoicing 204 The correct e-mail etiquette 205 File all correspondence 206 How to sell yourself and your ideas 209 Dealing with clients 11 . End matter 215 Terminology and definitions 220 Acknowledgments 222 Who is this guy? 223 Index 224 About the author 7

\"Read, study, and absorb the information and collective knowledge organized in this no-bullshit guide by Professor Cleaver on what you must learn as a student to persuasively present your skills and, most importantly, your talent to the design industry.\" George Lois \"Original and smart.\" Michael Bierut no Prof. Phil Cleaver, who wrote and designed the inside of this book, is a multi-award- winning designer who sees things differently. A protege of Anthony Froshaug, with over three decades of experience to draw on, he globally successful What They/Design School (071l)-I 10/ 2020 9781781577165 9000702433 IIIII IllI111111111111111111111 2141781577164 DE074•01 EB -DE0500-0001