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Lone Wolf Brandingbook

Published by Tony Atma, 2022-11-10 01:54:40

Description: branding book for cyber security

Keywords: branding,cyber security

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BRAND BOOK I


FOR SAFER & BETTER FUTURE 1


Contents About Lone Wolf ����������������������������� 3 Our Values����������������������������������������� 4 The Logo ������������������������������������������� 5 Size & Eclusion Zone����������������������� 6 NEGATIVE��������������������������������������������7 Responsive Logo & Negative ����������7 Do’s����������������������������������������������������� 8 Dont's ����������������������������������������������� 8 COLORS��������������������������������������������� 9 TYPOGRAPHY ����������������������������������10 ICON & PATTERNS ���������������������������11 2


THE BRAND 3


About Lone Wolf At Lone Wolf, everything we do is inspired by our vision, mission, and our core values. The vision that guides Lone Wolf has been carefully crafted by our cyberstrategist, Dr. Tony Alma, and his leadership team as follows: “To become an outstanding world-class cyber-evangelist, defender, and leader that is consistently crafting and delivering superlative and resilient cyber-security and Lone Wolf strategic solutions, resulting in superior outcomes that WW 4


Our Values At Lone wolf we are committed to accurate, context-sensitive interpretation and application of agreements, standards, policies, and ACCURACY regulations. AVAILABILITY Lone Wolf is available to provide timely guidance and feedback, and we assure the right information is available to the right person(s) at the right time. We conduct ourselves in an honest, trustworthy and ethical manner at all times. INTEGRITY OPENNESS We share ideas and information across organizational boundaries. We listen to our customers and collaborate with them to find the best possible solution. 5


The Logo LOGOMARK LOGOTYPE The logo contain a shield AND the wolf AS LOGO MARK and logotype. The Lone Wolf logo represents our company brand, and should appear on every communication. This includes solution briefs, white papers, PowerPoint presentations, invitations, advertisements, and event signage, both online and print. Ideally, the Lone Wolf logo is placed on a background that provides maximum clarity and visibility. 6


Size & Eclusion Minimum Logo Size Minimum Logo mark Size Minimum Logo type Size Zone Exlusion Zone The size of the Lone Wolf cyber-security logo, when used in communications and signage, depends on many variables such as environment, emphasis, audience, etc. Always consider the logo as an integral part of the design, rather than as an element to be added after the design is complete. If there is a question, make the logo larger rather than smaller. usedcommunications and signage, depends on many variables such as environment, emphasis, audience, etc. 7


Responsive NEGATIVE Logo & Negative full logo Logo with Logotype Medium Logo Logo without Logotype Small Logo Logo without Logotype and 8


Do’s You can use logo in these two different colors with background colors that mach the colors of the logo you can use logotype by itself Dont's Do not transpose the logotype and the logomark in any way Do not alter the proportions of the logotype or the logomark in any way. do Not use parts of logomark or logotype 9


COLORS R: 104 C: 43% R: 30 C: 70% G :253 M: 0 G: 193 M: 0 MAIN LOGO B: 249 Y: 13% B: 193 Y: 30% K:0 K:0 SECONDRY LOGO HEX: 68FDF9 HEX: 1EC1C1 WOLF IN MAIN LOGO 10 R: 163 C: 38% R: 135 C: 51% G: 161 M: 33% G: 135 M: 45% B: 178 Y: 20% B: 166 Y: 20% K: 0 K: 0.5% HEX: A3A1B2 HEX: 8787A6 R: 97 C: 62% R: 0 C: 75% G: 97 M: 54% G: 0 M: 68% B: 102 Y: 48% B: 0 Y: 67% K: 21% K: 90% HEX: 616166 HEX: 000000


TYPOGRAPHY Mekomi DL 2.0 AAA UltraBold LOGO: Mekomi DL 2.0 AAA ABCDEFGHIJKLM UltraBold NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz TITLES: Mekomi DL 2.0 AAA Bold 0123456789 SUBTITLES: Almoni ML v5 AAA BOLD Mekomi DL 2.0 AAA Bold RUNING TEXT: Almoni ML v5 AAA BOLD ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Almoni ML v5 AAA BOLD ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 11


ICON & PATTERNS 12


MOCKUPS 13


LOGO 14


STATIONARY SET 15


DIGITAL SIGN 16


USB 17


DIGITAL MEDIA 18


INSTAGRAM POST 19


WEBSITE 20


THE END 21


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