v3392 - Vee Tire Co - Digital Marketing Proposal

1 of 28 Digital Marketing Proposal | Vee Tire Co. Monday, 16 February 2015 Verve Graphic Design & Marketing Ltd

Vee Tire Co.About usWith an international client base reaching as far afield as Asia, Australiaand even South America and a portfolio that includes big names suchas Halfords, Tesco and Nationwide Autocentres to name but a few,Verve is a leading name in web and graphic design.Our creative and passionate team brings you the most dynamic andcutting edge solutions supported by the very latest technology and awealth of experience across a vast array of sectors. Whatever yourbusiness needs, we understand the importance of delivering the rightproject at the right time, first time. We have a simple aim – to meet andexceed your expectations.With over 8 years in business and professional accreditations includingGoogle Partner and RAR Recommended, nobody is better placed toprovide the support your business needs in the digital age. Add to thisour 2013 Managing Change Award, awarded by the ShropshireChamber of Commerce and you can easily see why we have becomethe number one choice for local, national and international businessesalike.“From my early days at my family’s printing business through totoday, I have always believed that attention to detail and anemphasis on quality are the key to good business.”2 of 28 Julian Smout, Managing Director Verve Graphic Design & Marketing Ltd

Vee Tire Co.At Verve, we pride ourselves on continuously delivering exceptionalcustomer service based on our core values of trust and reliability.It is our pleasure to provide you with this proposal. We hope you willenjoy working with us and look forward to discussing your requirementsin more detail.3 of 28 Verve Graphic Design & Marketing Ltd

Vee Tire Co.IntroductionThis is a Digital Marketing Proposal for Vee Tire Co. from VerveGraphic Design & Marketing Ltd.This document details some observations of the current onlineperformance of your site and the services we can offer.We feel that we are in a great position to increase the online presenceof the http://www.veetireco.co.uk/ domain.Our standard rate is £65 per hour, our retainers work out at £50 perhour and tasks are schedule with a higher priority than non-retainerwork. If there are plans for future work a retainer could represent asubstantial saving whilst also increasing visitors and sales.4 of 28 Verve Graphic Design & Marketing Ltd

Vee Tire Co.Design WorkThe existing design work that we currently undertake for you wouldbe included as part of the monthly retainer.This would include banners and product artwork for the website andany other design related requirements.  5 of 28 Verve Graphic Design & Marketing Ltd

Also…At Verve we are able to offer a full graphic design andprint service for other branding projects including,leaflets, brochures, business cards and more.6 of 28 Verve Graphic Design & Marketing Ltd

Vee Tire Co.Web DevelopmentsAs a retained client we would constantly monitor the progress of thewebsite and where we feel the site can be improved we will putsuggestions forward to you. Of course if you have suggestions toimprove the sites we would always be here to help.Once improvements are agreed our team of web developers wouldturn these suggestions into reality. This ensures your sites areconstantly improving, moving with the fast paced world that we live inand always striving to improve usability for your customers. 
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Vee Tire Co.Digital MarketingThe main purpose of a digital marketingretainer is to increase the online presence andvisibility of a website.This includes: • Onsite SEO to increase potential organic customers to the domain. • Offsite SEO to drive traffic to the site. • Working to market blog content to relevant websites, forums and social media channels. • Input to ensure the domains have a constant stream of new, interesting content. • Online Advertising (as required). This includes standard PPC, social media advertising and re-marketing. • Help and guidance with any Social Media related matters. • General consultancy and advise on all aspects of the sites online presence and performance.8 of 28 Verve Graphic Design & Marketing Ltd

Vee Tire Co.SEOThere are many facets to SEO, since there are many components tobuilding a stronger on-line presence that allows potential visitors tomore easily find your website. The primary focus of SEO is to improvepage ranking so your website appears early in search results whenusers type in certain words, terms, or phrases into a search engine(like Google). Achieving this goal requires several separate, butrelated activities.Our approach to improving SEO is also a process that takes placeover time involving proven practices as well as some trial and error(since the SEO landscape is constantly changing). Simply redesigningthe web pages and reworking some content does not guaranteeresults. That is just the foundation. Truly building SEO power takes anon-going effort over the course of months and years.We also strive to increase the user-experience of your sites to ensurecustomers do not end up frustrated and will come back again infuture.9 of 28 Verve Graphic Design & Marketing Ltd

Vee Tire Co.Keyword Research • Are you targeting the right keywords? • Is your current strategy way off the mark or could a few small changes mean significantly more visitors to your site? • What strategies are your competitors following?It is a fundamental requirement of every SEO campaign thatthere is a list of targeted keywords.By spending time, understanding your niche, investigatingyour competitors and researching highly-profitablekeywords we can attract visitors at each part of theirpurchase path (without making unrealistic promises that wecan’t keep).10 of 28 Verve Graphic Design & Marketing Ltd

Vee Tire Co.Verve Your IdealPartner For PPCAs a certified company, we knowhow to get the best return for your online advertisingbudget. Whereas organic search is a long term investment, PPC can give you instant returns on some highly sought after search terms. By investing in PPC you become instantly available nationwide. Your competitors are using PPC to provide profit to their companies, we can help you bridge the gap. White hat, organic SEO is a long term goal. PPC offers immediate rewards; as the organic results grow, PPC spend can decrease.11 of 28 Verve Graphic Design & Marketing Ltd

Vee Tire Co.Within the past 2 weeks Verve have been approachedby Google and we were invited to their UKHeadquarters in London.Due to our performance managing client accounts overthe past 6 months our level of agency has beenincreased and we now have our own account handlersat Google.This now means that any new AdWords accounts willreceive input from Google whilst we are making theaccount as well as 90 days of monitoring andsuggestions to improve performance.We also have access to a limited amount of £150vouchers for the next few companies to start usingAdWords.12 of 28 Verve Graphic Design & Marketing Ltd

Vee Tire Co.Mobile AdvertisingAnother area that people generally fail to get right is mobileadvertising on Google.Over the past year Google has segregated desktop andMobile AdWord campaigns. Unknowingly, most companies still plan a single AdWords campaign and use the same configuration for both Desktop and Mobile.We can help plan a highly effective mobile advertisingcampaign.13 of 28 Verve Graphic Design & Marketing Ltd

Vee Tire Co.InfographicsTurn your data into attention-grabbing visuals. 
http://www.verveuk.eu/what-is-responsive-website-design-infographic/14 of 28 Verve Graphic Design & Marketing Ltd

Vee Tire Co.Newsletters/E-mail CampaignsVerve have a wealth of experience in designing,implementing and managing e-mail campaigns.We can fully manage the newsletter templates and e-mail campaign,alternatively we can create templates that you can easily update anddistribute.Whereas certain aspects of digital marketing have differing levels ofsRuOcIcfeosrsoonvlienrethbeusyineeasrss,eesM.
 arketing continues to provide a very good15 of 28 Verve Graphic Design & Marketing Ltd

Vee Tire Co.Content: PR BenefitsPR is crucially important to our campaigns.We can see that you already have a fantastic presence on your blogso it makes little sense in us offering to take this over when youobviously know more about than we do. What we can offer is off-sitemarketing to ensure your articles get the maximum amount of PRcoverage.Getting your content featured on high profile, authority sites not onlyprovides you with the high quality, high domain authority links thatgenerate traffic and improve SEO, it also guarantees a high level ofsocial sharing.Smaller blogs will also cover your content because they don’t want tomiss the story everyone is talking about – providing a further boost.High end journalists and bloggers get contacted for pitches every day.Your pitch has to stand out. No sending generic press releases orboring emails. We need to get noticed – we know how to do this!
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Vee Tire Co.Content Benefits: SocialBy getting high end PR coverage, we improve chances of high levelsof social sharing.In addition, it means you could become a ‘top news story’ on Twitterand ‘trend’ on LinkedIn for further exposure.All successful content marketing activity will help drive SEO positionsacross the board!17 of 28 Verve Graphic Design & Marketing Ltd

Vee Tire Co.Social MediaYour social media accounts are already run fantastically so there islittle point in us offering to manage the accounts.As a retained client we would always be available toprovide help & guidance with: - Brand management - Social PPC - Social PR - Community building and managementAs with everything, one size rarely fits all and so our social mediaservice puts the focus clearly on what matters most to your company.
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Vee Tire Co.Paid Social SeedingWe will use whichever networks are most relevant to aspecific campaign and be extremely targeted in ourapproach; ensuring we reach as close as possible to yourtarget customers: Whilst Facebook Boost and Promoted Tweets will be the most frequently used, we wont exclude LinkedIn Sponsored Content or StumbleUpon or other potential traffic sources if they fit within the goals of the project. Although our targeting will be specific, because the content will be amazing it will get shared further to relevant people.19 of 28 Verve Graphic Design & Marketing Ltd

Vee Tire Co.Targeting We use sophisticated outreach for the top opinion formers And paid social media to outreach followers and fansWe need to create content that key influencers like. Thiswill expand your reach massively.We can also make clever use of paid social mediatargeting to reach consumers directly.20 of 28 Verve Graphic Design & Marketing Ltd

Vee Tire Co.Measurable GoalsOne of the best things about content marketing is that it has manyvariables to measure and report on.We will report on: Digital PR Coverage Acquired (with traffic or reach figures if available) Social Media Sharing and Visibility Links Acquired and Domain Authorities Traffic to your Website Email addresses captures  
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Vee Tire Co.The Future Of Rankings?No one can fully predict the future of rankings.Recent history shows us that Google are constantly movingthe goal posts with regards to why a site should rank well.Only by constantly monitoring and improving your siteincluding creating new relevant content can you ensure yoursite continues to rank well and encourage potential users tovisit your website.
 A long term white-hat relationship with verve can help ensure a future, successful online presence22 of 28 Verve Graphic Design & Marketing Ltd

Vee Tire Co.Service PlansWe offer tailored plans for each client, based on yourrequirements we have put together 3 potential packages.These packages and fees relate to the http://www.veetireco.co.uk/domain but can easily be expanded to incorporate support for theTreadsetters and Torque sites if and when required.Our aim is always to have a long term relationship with clients;we believe that’s the best way to achieve the results you wantwhile we’re working on interesting and exciting work for you.23 of 28 Verve Graphic Design & Marketing Ltd

Vee Tire Co. Option One - Bronze • Allowance for Web Development • Allowance for onsite and offsite design work • Stock image fees would be charged separately. • Comprehensive technical SEO consultancy • Keyword research and deployment. • Full strategy and plan to meet agreed targets • Full reporting£400 Per Month (+ VAT) *PPC  spends  are  not  included,  but  you  can  pay  these  direct  to  the  networks  to  save  VAT.
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Vee Tire Co. Option Two - Silver • Allowance for Web Development • Allowance for onsite and offsite design work • Stock image fees would be included within the retainer (no additional charge). • Comprehensive technical SEO consultancy • Keyword research and deployment. • Full strategy and plan to meet agreed targets • Marketing and outreach • For all ongoing blog articles, press releases and competitions. • PPC Account creation and management* • Including Text Ads, Google Shopping & Remarketing campaigns. • Full reporting£600 Per Month (+ VAT) *PPC  spends  are  not  included,  but  you  can  pay  these  direct  to  the  networks  to  save  VAT.  25 of 28 Verve Graphic Design & Marketing Ltd

Vee Tire Co. Option Three - Gold• Allowance for Web Development• Allowance for onsite and offsite design work • Stock image fees would be included within the retainer (no additional charge).• Comprehensive technical SEO consultancy • Keyword research and deployment.• Full strategy and plan to meet agreed targets• Marketing and outreach • For all ongoing blog articles, press releases and competitions• eMarketing template design and creation • Unsure if this is something that interests you but it is certainly a service that we can offer.• Google AdWords Management/Social Ads (as required) • Including keyword and industry research, account creation and ongoing management.• PPC Account creation and management* • Including Text Ads, Google Shopping & Remarketing campaigns.• Social Media help and guidance (as required) • Including Social Media advertising (if required).• Full reporting£800 Per Month (+ VAT)*PPC  spends  are  not  included,  but  you  can  pay  these  direct  to  the  networks  to  save  VAT.  26 of 28 Verve Graphic Design & Marketing Ltd

Key Contacts Address: Verve Graphic Design & Marketing 1 Darwin Court, Oxon Business Park Shrewsbury, Shropshire, SY3 5ALPlease feel free to contact us with any questions regardingthis proposal and if you would like us to amend your quote tofurther cater for your requirements please do let us know. Contact: Julian Smout Managing Director Telephone: 01743 360000 Email: [email protected] Contact: Dave Lane Digital Marketing Manager Telephone: 01743 360000 Email: [email protected] of 28 Verve Graphic Design & Marketing Ltd

We see a huge amount of potentialwith your business, Verve is thecorrect company to help optimiseyour digital presence… …we hope that you agree.