Turf Canopy Style Manual

LIVINGVEGETATION INSULATION WATER BARRIER ROOT BARRIER BRANDING ROOF DECK MAN UAL

TABLE OF CONTEXT MISSION 3 LOGO 4 COLOR 6 TYPE 7 STATIONERY 8 PROMOTIONAL 11 IMAGERY 162 T U R F C A N O P Y

MISSION STATEMENT urf Canopy follows brand guidelines that ensure the visual design elements are applied correctly in every situation. These guidelines are essential to provide consistency and unity in all communication media. Following Turf Canopy’s guidelines provides a uniform identity for a greater brand recognition and marketing possibilities. It is important that the guidelines are strictly followed, especially in regards to Turf Canopy’s logo. If you have any questions regarding Turf Canopy brand guidelines please contact the Marketing Department. B R A N D I N G M A N U A L 3

LOGO VARIATIONS SYMBOL LOGO TYPE DESCRIPTOR LINEThe logo for Turf Canopy is comprised from 3 main elements symbol, type, and descriptor line.The logo is Turf Canopy’s main brand recognition, so our logo needs to remain consistent. We want loyal and new customers to recognize our symbols no matter where they are. There are nine versions of our logo to choose from.*Do not change the color of the logo unless they are being changed to black and white or gray scale.4 T U R F C A N O P Y

LIME GRASS 25% 50% GREEN GREEN BLACK 100% TAR Full Color Logo Gray Scale Logo Black Logo Color on Black Logo Gray Scale on Black Logo White on Black Logo Color on Brown Logo White on Lime Logo White on Grass Logo B R A N D I N G M A N U A L 5

COLORS LIME GREEN R: 159 The logo for Turf Canopy is comprised of 3 colors and 4 G: 204 colors if on a colored background. Below are the CMYK C: 43 B: 59 and RGB values to the 4 main colors of Turf Canopy. M: 0 HEX: 9fcc3b Y: 100 K: 0 GRASS GREEN R: 55 G: 104 C: 88 B: 66 M: 22 HEX: 008844 Y: 100 K: 8 DIRT BROWN R: 95 G: 41 C: 38 B: 0 M: 78 HEX: 5f2900 Y: 99 K: 54 BLACK TAR R: 31 C: 70 M: 69 G:25 Y: 64 B: 27 K: 77 HEX: 1f191b6 T U R F C A N O P Y

TYPEFACES LOGO TYPEFACES Steelfish bold, 14pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz This typeface is used for the main logo type of TURF. Stone Sans Medium, 12pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz This typeface is used for the secondary type of the logo. Avenir light, 12pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz This typeface is used for the descriptor line type of the logo. COORDINATING TYPEFACES Walbaum regular, 12pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz This typeface is used as an alternate type and when a serif is need. Lato regular, 12pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz This typeface is used as an alternate type. 7 B R A N D I N G M A N U A L

STATIONERY SETThe Business card for Turf Canopy is a Z-fold design 2″ with an angled guillotine cut above the logo to emphasis the roof theme.*Turf Canopy logo must be applied at the same size on all of the Stationery sets the width of the logo should be 1.25″. 30° TURF LIVING ROOFS 9.64″ FOLD HERE FOLD HERE Matthias Peterson 10PT 7PT FOUNDER 8PT 111 North Highland Ave York, PA 17408 7 1 7. 6 5 9 . 6 3 8 5 P e t e r s o n @ t u r f c a n o p y. c o m8 T U R F C A N O P Y

TURF .5″ .5″ LLIIVVIINNGG RROOOOFFSS 1.25″ 771177..665599..66338855 ENVELOPE IS A #10 SQUARE FLAP TTuurrffCCaannooppyy..ccoomm STANDARD SIZE 4.125” X 9.5”. 111111 NNoorrtthh HHiigghhllaanndd AAvvee YYoorrkk,, PPAA 1177440088 STONE SANS 9PT .5″ .5″ TACKING AT 60 STONE SANS 9PT 111 North Highland Ave York, PA 17408 TACKING AT 60 .375″ TURF LIVING ROOFS .375″ B R A N D I N G M A N U A L 9

PROMOTIONAL BILLBOARD Promotional items for Turf Canopy must follow the Turf Canopy logo guidelines. Here are a few examples of promotional items with Turf Canopy branding.*All Promotional items must be approved by the Marketing Department.10 T U R F C A N O P Y

T-SHIRT B R A N D I N G M A N U A L 11

VEHICLES1 2 T U R F C A N O P Y

B R A N D I N G M A N U A L 13

EVENT TENT1 4 T U R F C A N O P Y

YARD SIGNS B R A N D I N G M A N U A L 15

BUILDING1 6 T U R F C A N O P Y

IMAGERYTurf Canopy uses strong eye catching photography.Good quality photography plays a big role incapturing our audiences attention. B R A N D I N G M A N U A L 17

Images shows examples of the Living roofs that wehave provided to clients or have imagined for ourfuture roofing projects. Duo tone images are made byusing the main Turf Canopy Green colors. 1 8 T U R F C A N O P Y

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