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FACULTY OF INFORMATION MANAGEMENT Bachelor of Information Science (Hons) Record Management (IM246) & Bachelor of Information Science (Hons)Information System Management (IM245)Public Relations in Information Work (IML553) Assignment 1:Case Study of PR division in Jakel Trading Sdn. Bhd Prepared for: Sir Mohd. Zaihan b. Hussin Prepared by: 2013533029 2015429724 Nur Aqilah Ilyana bt. Rizani 2015454868Rabiatul Adawiyah bt. Mohamad 2015145307 Nur Syazwani bt. Mahmud Khairunisa bt. KamarudinGroup: Elektive ADate of Submission: 10th November 2016

TABLE OF CONTENTS Pages 3Contents 4Acknowledgement 5Introduction 7Background of Company 8Division of Marketing & Public Relation 9Mission, Vision, Motto of Company 10Achievements 11Organization Chart 12Mission, Vision, Objective of Floor Manager 13Job Responsibilities 27Challenge 34Product 39AppendicesReferences

Case Study: PR Division/Jakel Trading Sdn. Bhd. 3 ACKNOWLEDGEMENT Firstly, we want to thank to our God, because of Him, we can finish this assignmenton the case study of Public Relations (PR) division in Jakel Trading Sdn. Bhd. in the timeframe given by our lecturer. Secondly, we would like to address our special thanks to our lecturer for IML553(Public Relations in Information Works) subject, Sir Mohd. Zaihan bin Hussin, because of hehad given us guidance in order to complete this assignment with successful. Without hisguidance, we cannot do the assignment as he hopes with successful. Thirdly, we also would like to thank to the Floor Manager of Jakel in Shah Alam andhis staffs there that had been helped us in giving what information we need from them.Without their cooperation to help us, we maybe cannot finish this assignment in the giventime frame. Lastly, we also would like to address our special thanks to our parents and our groupmembers for giving us support in order to complete this assignment in the time frame givenby our lecturer. Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 4 INTRODUCTION The purpose of this assignment is to introduce our group about public relationdepartment in any organization. So, we had decided to go to Jakel to do our research onpublic relation there. In this assignment, we had included the background of the company, theorganization chart, the mission and vision of the company, job responsibilities of the personin charge and their challenge and how they overcome. We also included the photos abouttheir product in this assignment and also our photos as the evidence. In this assignment, we get to know about the establishment of their company from thebeginning and we know how struggle they are to start from the beginning until their companyhave been successful now. We also get to know the challenge and how they overcomebecause every problem has their own solution. So that, we know how they face everysituation every day without complaint. This assignment will elaborate and discuss the specific issues about public relation ormarketing department. From our research at this company, we also get to know therequirement that they had stated to be one of their worker in marketing department. So that,we will get know what our target is after this if we want to be one of the worker that relatedto the public relation department. We also can know how they manage their customer everyday and they exposed to us their office environment. Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 5 BACKGROUND OF COMPANY Jakel is beginning in 1983 when the late Mohamed Jakel Bin Ahmad started his smallretail business in Muar, Johor. The trademark of this company is JAKEL TRADING to winover customers. Started with a minimum capital investment of RM 30 000, Mohamed Jakellater has expended the business to Segamat, where the empire started to break people eyesthat Jakel is a dominant player in its category. In 1992, to the additional capital investment of RM 500,000, JAKEL TRADINGexpands its operations by venturing into semi-wholesaler as well as supplying textiles to thegovernment agencies and private sectors. JAKEL TRADING continues to be a highlydeveloped and respected textile company between 1992 and 1997. In the end of 1997 until 1998, Malaysia has been hit by the economic downturn. Atthat point, it was certainly difficult for JAKEL TRADING to obtain supplies from KualaLumpur and Singapore. Thus, the cloth stock diminishing. However, the company was ableto handle the crisis successfully. Datuk Hj. Faroz Mohamed Bin Mohamed Jakel, the eldestson of Mohamed Jakel who is now a Managing Director of Jakel Group of Companies, triedto get manufactures during the crisis. Due to lack of stocks in the market, JAKEL TRADING has taken a brave step bywent directly to the manufactures as well as importing the stocks straight from the overseasand sell it right to the wholesalers in Malaysia. In the beginning, the Korean exporters werereluctant to work with JAKEL TRADING as they are still bound to the Singapore exporters.Moreover, most of the importers could not extend their businesses as bank had dismissedtheir facilities. His failure at the first attempt was not an obstacle for him to keep on trying. The JAKEL TRADING‟s goal is “One Branch, One State”, Jakel has opened 20branches throughout Malaysia as it intends to conquer the textile industry from north to southMalaysia. There are have a six stunning storey and seven lots. Jakel invest about RM30million for opening a Kuala Lumpur branch. Jakel had invested RM 50 million for opening Wisma Jakel at Shah Alam. It waslaunched by the Sultan of Selangor, Sultan Sharafuddin Idris Shah on September 29, 2010after five months of its opening. Jakel had recorded as a Largest Textile Retail Outlet in Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 6Malaysia by the Malaysia Book of Record. it is not possible Jakel for JAKEL TRADING tobe known as the leader of Bumiputera textile business in Malaysia. Since the Jakel business is expanded, they got many awarded, for example JakelTrading was awarded The Best Textile Company of the year by the UDC. Business Award2011 by the former Prime Minister of Malaysia, Tun Dr. Mahathir Mohamed. In 2013, thiscompany was awarded as BEST ASEAN Textile Company 2013 by the Asean Retail andFranchise Federation at the Outstanding Business Award 2013 presented by Datuk SeriIsmail Sabri, the Minister of Agriculture and Agro-based Industry. With the slogan of “ingat kain, ingat Jakel”, JAKEL offers all kinds of clothingincluding the traditional dress custom as well as wedding dress from 5,000 high qualityfabrics which are chiffon, satin , lace , lycra, Korean and Italian silk which are flown in fromthe country. There are also lace accessories, home furnishing and curtains. JAKEL alwaysproduce the best quality of latest trends that inspired from European designs. Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 7DIVISION OF MARKETING AND PUBLIC RELATION The division of marketing and public relation manages communication, promotions,marketing about their product. They handle and give idea about the promotion to interesttheir customers. They also coordinate the media relation, and publication. In addition, theyassist related events and branding activities. The division of marketing and public relation communicates the goals, objectives andpriorities of this company to its various public through dissemination of information, mediarelations, publications, imaging and audio services. Through the use of effectivecommunication strategies and techniques, the strategic marketing team actively support thestrategic goals of the company by helping to create a positive image of this company. Theyhelp tell the public about the product of this company through publications, digital design,video, multimedia, social media and photography to make public interest to buy thiscompany‟s product. They create the strategy to make this company always be a first choice ofcustomer and make customer come again to buy. Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 8MISSION AND VISION OF JAKEL COMPANY 1) Jakel aim to expand their company and be established as the largest textile‟s supplier as well as importer in Malaysia. 2) Jakel aim to provide textiles and fabrics with the highest and guaranteed quality to ensure that the needs of individual customers, the government and private sectors are met. 3) Jakel aim to deliver the best service in order for the customers and clients will gain an unique and unforgettable shopping experiences at our every Textiles Gallery. 4) Consistent with the company‟s motto, “Customer Satisfaction is our Main Priority”, Jakel aim to practice the concept of “One Salesperson for One Customer” with the purpose of reaching the customer‟s maximum satisfaction.MOTTO“Customer satisfaction is our main priority.” Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 9ACHIEVEMENT2015 – Best Brand in Retail Textiles (Corporate Branding) Given by the Asia Pacific Brands Foundation (APBF) – Global Best Brands in Retailing2014 – Business Icon of the Year Dewan Perniagaan Melayu Malaysia (DPMM) at Selangor Excellence Business Awards – Industry Class in Retail Business Dewan Perniagaan Melayu Malaysia (DPMM) at Selangor Excellence Business Awards2013 – MBA Industry Excellence Awards Trading 2013 ASEAN Business Advisory Council Malaysia – HR Asia Best Companies to Work For In Asia – Best ASEAN Textile Company 2013 ASEAN Retail and Franchise Federation (ARFF) at the Outstanding Business Awards 2013 – Excellence in Retail Management Malaysian Institute of Management (MIM) during its Prestigious Asia Global Excellence in Management Awards 20132011 – The Best Textile Company of the Year UDC Business Award 20112010 – Largest Textile Retail Outlet in Malaysia the Malaysia Book of Records – Entrepreneur Idol 1Malaysia Bureau of Economic & Development Fund of UMNO Youth Malaysia2003 – Mentor for Perbadanan Usahawan Nasional Berhad (PUNB) Entrepreneurs Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 10ORGANIZATION CHART OF JAKEL SHAH ALAM Director 1 (En. Mohd. Izani b. Jakel) Director 2 (En. Mohd. Shiraz b. Jakel) General Manager Human Resource & Head of Business Payroll MarketingAdministration Executive Development Executive ExecutiveAdministration Assistant Payroll Assistant Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 11MISSION, VISION, OBJECTIVES OF FLOOR MANAGEREvery Floor Manager at JAKEL has their mission, vision and objectives to make sure theirwork consistent. This is their mission, vision and objectives.MISSION To achieve the company target where every customer must buy at least one until ten types of textiles To make sure our customers satisfied with JAKEL servicesVISION Consistent with JAKEL motto where “Customers Satisfaction is Our Main Priority” To make JAKEL is the best place to shoppingOBJECTIVES To increase the sell every day without loss To make customers happy when leaves the JAKEL Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 12JOB RESPONSIBILITIES Floor Manager has their job responsibilities to make sure the customers very satisfiedwith their services. As we know, JAKEL is the company that provided many types of textilesthat come from many countries such as Korea, Italy, and others country that export qualitytextiles. So, to make them believed that JAKEL provided very quality textiles, as a FloorManager he will make sure their staff do their job such as follow the customer anywhere theygo, show them the textiles that they want, if they like don‟t want to buy, the staff have tomake sure they buy something at least one types of textiles or cloth. As a Floor Manager, his job also has to sell the textiles; cloths not only the staff dothat job. At JAKEL everyone have to sell at least one until ten products a day. This is howJAKEL work, everyone has to promote, sell JAKEL product without any excuse. Eventhough the Top Manager, their job responsibilities still same like the staff, except for theOffice workers. JAKEL slogan was “INGAT KAIN INGAT JAKEL”, this slogan means a lot to FloorManager as he have to make sure people will come again to JAKEL after they came once,Floor Manager have be very talkative without shying to make customer feel they have tocome again when they want to buy a textiles, cloth or other product. This is the FloorManager job responsibilities to make people feel like no other textiles stores can fight withJAKEL textiles that very quality and cheap. From this slogan, we know JAKEL marketing was very good where they can give usthe quality textiles with the cheap price. As a Floor Manager to make the sell high every day,he have a strategy how he want to attract people to come and grab the product withoutthinking the price, they have a magic to manipulate people thinking from don‟t want to buy tobuy and buy. This is the Floor Manager strength. Job responsibilities for Floor Manager also is hearing the customers complaints, ifthey do not satisfied with the staff service, Floor Manager will handle it because based ontheir motto “Customers is Always Right”. He will make sure that the customers buying theirproduct after they had slow talk. Sometimes the customers behaviour can make the staffbecome angry and else, but as a worker they must follow the customers desires becausecustomer is always right. Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 13CHALLENGE1) Textiles and Apparel Industry As an overview of the background of the textiles and textile products industry inMalaysia comprises four sub-sectors, namely primary textiles which cover activities such aspolymerisation, spinning, weaving, knitting and wet processing; made-up garments; made-uptextiles; and textile accessories. The growth of Malaysia's textiles and apparel industryaccelerated in the early 1970s when the country embarked on export-orientedindustrialisation. Due to the intensified global competition, Malaysia textile manufacturers are movingup the value chain by diversifying into the production of higher value-added textiles,implementing automation and computerised manufacturing, processes, seeking businesscollaboration with foreign companies to acquire new technologies and undertaking researchand development activities to develop new processes, new applications and value-addedproducts. The industry currently employs more than 68,000 workers. In 2015, the textiles and textile products industry was the ten largest export earnerwith RM13.2 billion, contributing approximately 1.7 per cent to Malaysia‟s total exports ofmanufactured goods. The USA, Japan, People‟s Republic of China, Singapore and Turkeywere Malaysia‟s top five export destinations. The USA remained the leading export marketfor Malaysian textiles products taking to 18.3 per cent of the industry‟s total exports. New growth areas in textiles industry have been targeted for promotion under theThird Industrial Master Plan (IMP3). The growth areas for the industry include: industrial andhome textiles; functional fabrics; high-end fabrics and garments; ethnic fabrics; and keysupport facilities and services such as design houses and fashion centres, specialized dyeingand finishing facilities, etc. Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 14Six strategic thrusts have been set for further development of the industry during the ThirdIndustrial Master Plan (IMP3) period. The thrusts include:(a) Intensifying the promotion of investment in higher value-added textiles and apparel, including key support services(b) Sustaining the market share in textiles and apparel and promoting exports of the targeted growth areas(c) Intensifying regional integration of the industry(d) Enhancing domestic capabilities and facilitating the utilisation of ICT and newtechnologies(e) Enhancing the skills of the workforce in designing production and marketing(f) Strengthening the institutional support for the further development of the industry Plus, to encourage investments in the textiles and textile products industry, severaltextile products/activities have been gazetted as promoted products/activities under thePromotion of Investment Act, 1986 and could be considered for tax incentives in the form ofPioneer Status or Investment Tax Allowance. They are:a) Natural or man-made fibresb) Yarn of natural or man-made fibresc) Woven fabricsd) Knitted fabricse) Finishing of fabrics such as bleaching, dyeing and printingf) Non-woven fabricsg) Specialised apparelh) Technical or functional textiles and textile products Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 15 In addition, the challenge that Jakel have to face is when they got other competitor inthe field of textile such as Euro Moda, Gulatis, Nagoya, Kamdar, Nilai 3 store, Nilai 1 store.They are in the same field of textile, and compete together. Nowadays, Jakel are well established. They grow up so fast in term of sales becausethey know how to market their product. Plus, Jakel also make sales so that it will attractcustomer to buy their things. Furthermore, Jakel are good in fulfil customer satisfaction. Theyknow how to entertain customer very well. If you enter in Jakel store, for sure their workersare welcoming you; they will ask what you want. On top of that, their goal also customermust buy at least one or more suit. Almost of Malaysian know what is Jakel all about andwhat they provide. Some more, many artists also are shopping at Jakel, for example they areshopping for their wedding attire. Moreover, Jakel also sponsor their product in which one ofthe way to promote their product. Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 16What are the characteristics of a good employee?As an employer, you have to recognize the qualities of your good employees as they are anasset to any organization. It is always a challenge to retain those good employees. You alsowant to hire those with the best attributes, people who have the potential to become goodemployees in the future, even to become the company talents.12 top qualities an employee has to possess:The traits of a good employee. What makes a good employee of Jakel?1. Communicator: Employers love to hire employees who have the ability to communicate well and express themselves in a clear manner, whether in writing or speaking. Inaccurate/inappropriate communication between employees can cause many problems to the company.2. Self-Motivated: A good employee never hesitates of taking responsibility or a more yresponsible position. She/he also ready to work beyond the call of duty in order to meet goals or to solve problems, even if the job in discussion is not one of the regular works she is usually assigned. Jakel also have their own shift.3. Hard worker: There is no substitute to hard work. Although everyone seems to say that they work hard not many keep on working after being at the job for a while. So, one has to keep reminding oneself about the importance and significance of working hard as an employee.4. Adaptable/decisive and effective learner: Employees who know how to adjust themselves to new environment, willing to learn new things (quick learners) and perform their best in changes are likely to be the best performers in any organization.5. Team Player: Many companies consist of teams. Any company requires an effective team effort. Same goes to Jakel, an employer who can contribute is an ideal Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 17 worker. Someone who is like a fish in the water (of the organization), who can perform well in a team will become a factor sooner or later.6. Helping others: Everyone appreciates a helping hand every now and then. Do not hesitate in helping out others. This make the person establish friendly relations with the co-workers and keeps the office running smoothly which in turn is appreciated by the employers.7. Honesty: A good employee is honest about his/her work and qualifications. Self-criticism and willing to receive feedback (bad as good) is essential to become a good learner.8. Ethical: Work rules are made to be followed. There is decorum of every place that ought to be kept. A good employee follows the policies of the company and inspires others to do so too.9. Give credit where it is due: One of the most prevalent practices doing the rounds in offices today is stealing the credit of a job well done. A good employee will not only truthfully let the right co-worker have her credit but also share her own accolades with his team. Jakel also give bonus on their annual dinner, who perform well will get their reward.10. Polite: Being friendly and approachable will never harm. a good employee greets her co- workers a „good morning‟, says little courteous things like „thank you‟ and „you are welcome‟. These things may appear insignificant but go a long way in establishing the person as favourite employee.11. Disciplined and punctual: Every boss loves a punctual, disciplined and conscientious employee. Time is money. Come late to office, take unnecessary breaks, procrastinate and leave earlier than the usual hours, cost money to the company. No employer will ever appreciate this.12. Avoid gossip: The person should always remember that she came to the office to work, to make a career. Do not spread office gossip or rumours. Respect the privacy of the co-workers. Safeguard and protect the confidential nature of office Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 18 business and transactions. This is so important because Jakel have about 450 staffs only at Jakel Shah Alam. If you are an employee who has just started out a career and joined a company,working/improving the right traits can help you in the long run. Knowing the best qualities ofemployees, may help you find a stronger foothold in the company and increase your chancesof getting promotions and success.Good Manager Skills: List of Skills and Qualities that Jakel need1) Project Manager Skills: List of Skills and Abilities Leadership: An experienced team leader Influencing, leading, and delegating abilities Ability to initiate/manage cross-functional teams and multi-disciplinary projects. Critical thinking, decision making and problem solving skills. Planning and organizing – Organizational abilities Result oriented: Ability to achieve the target within given time Excellence Communication skills. Negotiating skills Conflict resolution. Adaptability – Efficient under pressure, always meet deadlines2) Sales Manager Skills: List of Skills and Strengths Sound expertise in sales Excellent written and verbal communication skills Good communicator Strong Presentation skills Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 19 Persuasiveness – Know-how to demonstrate, promote and sell Goal-oriented Strong networking skills Negotiating skills Good Judgment Decision making3) Office Manager Skills: List of Skills and Attributes Superb organization skills Good communicator Multitasking – Can handle many assignments Ability to prioritize independently Decision Maker Project management abilities Accuracy and punctuality Willing to stretch extra hours to complete assigned work.4) Marketing Manager Skills: List of Skills and Competencies Excellent communication skills both written and oral. Leadership abilities Strategic thinking: Experienced in developing marketing strategies Decisive: Capable of delivering quick solutions to the marketing troubles. Strong sales support and project management, leadership and training skills. Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 20 Excellent analytical skills: Expert in forwarding thinking & market research Sound expertise in development processes and product marketing. Excellence presentation skills Effective listener5) Product Manager Skills: List of Skills and Qualifications Superb written and oral communication skills Technical knowledge and Background Business aptitude skills Creative, insightful and innovative Coordination – Team working skills Ability to influence people and clients Analytical thinking Quantitative skills Effective Presentation skills6) Business Development Manager: Skills and talents Strong networking skills Presentation skills A “work hard, play hard” approach Analytical abilities Team player Energetic Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 21 In-depth knowledge and understanding of ABC technology in relation to market needs. Outstanding knowledge in the technical/selling [the field] Excellent research abilities Great at interpersonal communication – effective coordinator, excellent verbal and written communication skills Upbeat personality7) Account Manager: Skills and Qualities Strong prospecting-account management and closing skills Win-win attitude and accountability Sales characteristics such as competitiveness, accountability. Quickly develop relationships with clients Easy going and personable with clients Professionalism Diplomacy Tactfulness – to generate positive company image The Event Managers job is everything connected with planning and organizing eventsrequired by the company, which may be conferences, social events, fund-raising events andclient meetings. The position requires shrewd market research and effective clientconsultation and negotiation to identify and implement opportunities. Creative and energetic event operations manager offering ten years‟ experienceworking in fast pace environments where professional organizational skills are required tohandle staff, customers, contractors, budgeting and financial aspects of special events.Core competencies include: Excellent time management and organizational skills Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 22 Enthusiastic and self-motivated Communication and customer handling skills8) Event Manager / Special Events CoordinatorKey achievements: Conducted research to identify new opportunities for bringing about innovation in events. Discussed specific requirements and expectations concerning the event with clients. Managed and developed a strategic plan of action to ensure that the cost of the event remains under the pre-determined budget. Searched and negotiated suitable venues or locations as per the requirement and budgetary constraints of client. Carried out all the functions as per legal guidelines and regulations. Worked on determining a suitable layout and theme for the event as per client‟s specifications. Facilitated communication with professionals, including venue management, stand designers, caterers, contractors and equipment rentals to ensure efficient running of an event. Trained new and existing staff prior to the event so that all operations and duties were executed smoothly and as per clients‟ guidelines.9) PR Manager/ExpertEvents and Channel Communications ManagerA highly skilled and talented expert at public relations, with more than ten years ofdemonstrated success in improving the brand image of a firm, accomplished through Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 23planning, designing and implementing strategies, initiatives, creative campaigns and PRevents. In addition, establish exceptional relationships with key media leaders.Core competencies and strengths: Networking – Outstanding communication skills. Creativity – Ability to develop/innovate new techniques. Presentation skills – Excellent written and oral skills. Organizational/Prioritization – Ability to balance multiple projects and demands. Motivated and Self-starter – Can motivate subordinates to take voluntary initiative.10) Public Relations (PR) ManagerMain Contributions and AchievementsDeveloping brand identity through various communication channelsBranding: Built the company brand by defining and executing PR effort – Developed ways in which the public image of the firm could be improved to generate more business opportunities. Served as a creative copywriter for – Sales pitches, presentations, brochures, web promotion and marketing materials. Planned and organized firm‟s proactive presence in several communication channels, including – Traditional media channels, online, social media, business/commercial events, conferences and industry meetings.Media Channels: Developed new strategies for maintaining good relationships with the media Identified relevant media influencers, and generated awareness of opportunities. Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 24 Worked in collaboration with the media houses to develop new ways and strategies for attracting customers, other media audiences and the general public. Supervised strategies for press releases and social media.Additional PR activities: Maintained media contacts which were necessary for execution of the media action plans, to enhance brand image of the firm. Wrote and managed several press releases per week – Administered press inquiries, coordinated talent interviews, and gathered „background‟ information. Represented the firm on the market and among the public, as well as in front of the media – Handled all the queries of customers to offer the best possible solutions.11) Event Planner ManagerFaultless record of corporate event planning combined with discerning experience inplanning, designing, arranging and coordinating every detail of various types of events suchas conferences, client appreciation events, road shows, promotional trade-shows, businessmeetings, exhibitions and social events (media).Competencies include: Detail oriented | Result/goal oriented | Self-Motivated | Articulate | Creative Strong verbal communication skills for dealing effectively with all types of personalities. Superb organizational skills – Ability to prioritize, multi-task, lead, direct, and solve problems effectively. Languages – Fluent in English, Spanish and Russian. Bachelor‟s Degree in mass communication / public relation Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 25Key Initiatives/Management Activities: Planned, coordinated and executed events – Oversaw the planning and execution of logistics and operations for private meetings, conferences, road/trade shows and special events. Managed all sort of the event operations – The facility selection, contracting, pricing, transportation, accommodations, food and beverage selections and audio/visual service arrangements. Supervised production of events – Worked with event sponsors and internal/external teams on all aspects of planning the event. Planned the event floor plan and its budget and produced the event materials and accessories. Re-assessed the communication plans, special packages, processes, and look-and-feel appeal in collaboration with cross-company teams. Assisted in achieving business objectives through leads generated from seminars, special events and trade shows. Negotiated and managed contracts with sub-contractors and vendors12) Senior Product Marketing ManagerDirected and supervised all activities related to ABC product management including:promotions, product documentations, launching, packaging and productcampaign/advertising. Developed, directed and measured the execution of strategic annual/long-term marketing plans in order to meet and exceed sales and revenue commitments/goals. Led corporate staff to meet sales, training and business presentation targets and to maintain good interpersonal relations with customers and fellow colleagues. Constructed work plans, established marketing strategy and conducted forecasts, budget management and control – all within set deadlines. Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 2613) Product Marketing ManagerOversaw commercial contracts with outlets and chains, and established and built long-termrelationship with them. Efficiently managed media distribution (TV, press), lead generation, advertising campaigns, sales promotion campaigns, publisher relations and collaborative ventures. Worked closely with marketing vendors and designers; directed negotiations on advertising prices and campaign budgets.Core Skills & Competencies Motivated to listen, observe and learn. Laser-focused attention to detail. Excellent organizational skills. Extraordinary written and communication skills.Product Marketing Manager offers expertise in developing corporate and marketing strategieswhile conducting business with both national and international entities.Accomplished and well-known campaign leader and initiator of collaborative ventures, withexcellent organizational skills gained through working in the product marketing field formore than 8 years.Key Strengths: Cross-functional team management experience. Heavy background in identifying market segments, potential markets trends and niches. Bilingual. Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 27 THE PRODUCT OF THE SERVICE:-1) Fabrics i) Chiffon Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 28ii) Brocade Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 29iii) Songket Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 30iv) Cotton Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 31v) Wool Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 32vi) Lacevii) Linenviii) Pure silk Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 33ix) Sareex) Washable silk crepexi) Washable silk Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 34APPENDICESi. Take Photo With The General Manager Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 35ii. Permission Letter Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 36iii. Some pictures in the Jakel Shah Alam outlet Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 37 Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 38 Public Relations in Information Work (IML553)

Case Study: PR Division/Jakel Trading Sdn. Bhd. 39REFERENCESJakel. Retrieved October 22, 2016 from the World Wide Web: http://www.jakel.my/Company History. Retrieved October 22, 2016 from the World Wide Web:http://www.jakel.my/company-historyMission and Vision of Jakel Trading Sdn Bhd. Retrieved October 22, 2016 from the WorldWide Web: http://www.jakel.my/vision-missionAchievements of Jakel Trading Sdn Bhd. Retrieved October 22, 2016 from the World WideWeb: http://www.jakel.my/achievements Public Relations in Information Work (IML553)