Branding Brochure - Others

Perpetual Branding CERTIFICATE COURSEmentorsworld.org | aastitva.comConducted by:Business Training Division [email protected]

204/12/2020Modern-day business management is fo-cused on how the customers perceive the company and the brand. In the normal branding pro-cess, the strategy is to tap the emotional parameters and the logical perception of the customer. In this con-cept, we often move to hype the brand beyond its logical parameters or deliverable expectations. There is another much tried school of -management, which is more holistic, than just emotion centric.ABF believes in the business manage-ment process which addressee beyond the perceived emotion, focusing on the human mind & spirit. The human being is an Energy entity. This concept helps in delivering a different message of Higher Consciousness, which results in continued confirmation of the message, of what the brand stands for. This branding approach combines the depth of Spiritual Science and span of Psychological Science.Energy Concept In BrandingThe spiritual wisdom says the Energy of ‘the creator is bestowed in its creation, and so shall the creation reap’. It means, right intention will lead to the desired results. Our focus is on positive seed energy of abundance, from the very innovation stage of the brand.Branding [email protected]

3Copyright® 2020Aastitva Being FoundationThe Curriculum#AgendaDescriptionDay Hrs.1 analysis Important brands & their - byYogiGuru SaugaatoHighlight of 10 major brands of the world, and 10 Indian brands, and their story of development.122 brands Learnings from the imp - byYogiGuru SaugaatoInferences drawn from strengths & weaknesses of the 10 major brands that is discussed in Session # 1, Day #1. 223Conventional & Logical Branding Ways - byYogiGuru Saugaato &Dr. Deepti BhandariConventional ways of Branding, and analysis of Merits & De Merits of con--ventional way of branding. The process will also touch upon the following:31.5Mind's Play & Human Error in - - Rise of a Brand31- Fall of a Brand - Failure of a Brand314 ments—Customer Behavioural Seg-byDr. Sarie Brits 42Customer segments and their expecta-tions from a brand. 525GCS / Higher Consciousness Way of Branding - byYogiGuru Saugaato &Dr. Deepti BhandariWhat should a Brand Carry Essential -elements of branding61.5Why Should a Brand Carry Those Psy--chological 62 Inner Voice impact72Implementation of Above Stepwise -Process How to implement the essen--tials step by step as chronological way is very important Part 1-82How to implement the essentials step by step as chronological way is very im-portant Part 2-926 Rev & Brand Promotion—Effective balance between byYogiGuru SaugaatoHow to come out of the catch 22 situa--tion between Revenue vrs. Branding1027Intellectual Property Right & Protection—byDr. Anuraddha Ma-heshwariBrand & Your product becomes an intan-gible property. What is IP and Protec-tion.1128Conclusion—byYogiGuru SaugaatoWhat you need to after this [email protected]

404/12/2020Anuradha Mukherjee MaheshwariAnuradha, is a corporate & intellectual property lawyer. Her core area of practice includes manag-ing & prosecuting Pa-tents, Trademarks, De-signs, Copyright applica-tions; designing holistic protection strategies, ne-gotiating/drafting tech-nology transfers/ licenses & media contracts/licenses. Dr. Anuradha was Dean for Narsee Monjee College for Intel-lectual Property, Mumbai. Dr. Anuradha is founder of Lex Mantis consultants.Dr. Deepti BhandariDr. Deepti has rich expe-rience and expertise of 15 years in Human Abil-ity Development. She holds doctorate in Neu-ropsychology. Deepti holds vast experience in training multinationals & national corporates. Dr. Deepti held positions of HOD Psychology in a Umrao Hospital, Mum-bai. She is founder of ABF. She is also consult-ing IIM(U)[email protected]

5Copyright® 2020Aastitva Being FoundationYogiGuru SaugaatoSaugaato has 23 plus years of wisdom, knowledge & under-standing with hands on -experience of all four key pillars of business –sales & marketing, ac-counts finance and fund-ing, technology, opera-tions & administration. In 2013, by wisdom and instruction of his spiritu-al mentor or guru, he embraced the spiritual path as his guiding light to lead life. His spiritual name is YogiGuru Sau-gaato. He is co founder -of ABF.Dr. Sarie BritsDr. Sarie is a doctor spe-cializing in Chiropractic. She carries more than 30 years of experience. She is based from the USA, but is presently in India. Dr. Sarie is also qualified in Behavioural Science Therapy, trained from the famous Wilson Learning, USA. She has travelled all over the world with her trade, and trained MNC like Mercedes Benz, -Mitsubishi, Fleet Africa etc. She also owns a ex-quisite island resort of Ilha Grande (Brazil). [email protected]

Copyright® 2020Aastitva Being FoundationNormal Fees ₹43200/ + -18% GST = ₹50976/- USD 750.00Early Bird Fees₹34560/ + 18% -GST = ₹40781/- USD 585.00Till Monday 23rd Nov, 2020, 1700 hrs.Indian RupeePayment toAastitva Being FoundationUPI—7230010031@okbizaxisOr Union Bank of India -Current A/C 68780-1010050372, IFSC UBIN0568783-Course Commence from 5th Jan 2021USD Payment Linkhttps://tinyurl.com/aastitva [email protected]