KINGSTREET BRANDING MANUAL 2021
Content About us 1 Logo Philosophy 5 Includes the philosophy behind the logo 6-16 Visuals that capture the brand in a glance design and typeface 17-22 a brief desciption of what the company does Logo Guidelines Brand story 2-3 Primary logo and alternatives that can be Tells the Kingstreet brand positioning, used, color scheme and a guideline on brand personality & target market the logo application Vission Mission 4 Corporate Identity Includes all the corporate identity for the Includes the company’s belief, the goals set by brand Kingstreet
Introduction About us Kingstreet is an online store based in Kuala Lumpur, the capital of Malaysia. They have been founded and established since 2018. Since then, they have continued serving customers all over the world including Singapore, Philiphines, Australia, Indonesia and more of the same. In addition, they exist for the love of premium sneakers and latest apparels. Kingstreet believe one’s outifts is essentials to the modern fashion society as it creates a powerfulsense of inclusivity and individual style.
Brand guidelines Brand positioning Kingstreet is a online marketing platform that provides a variety of luxury streetwear and up to date products at a very affordable price Brand personality Kingstreet ensures all the purchases are guaranteed 100% authenticity. Every product is sent to the customer doorstep with an obsessive attention to detail because trivial things matter the most Target market Target audience is composed of men and women, 16-28 years of age, with mid to upper incomes. The target customers are very fashion forward and trend conscious, residing in an urban area.
\" Trendy is the last stage before tacky.\" — Karl Lagerfeld
Vission Mission Kingstreet strive to be one of the best luxury fashion To provide the best serice and create value yet reseller stores in Southeast Asia and be part of the make a difference in the streetwear field community in improving the shopping experience of Streetwear and luxury branded goods in Southeast Asia.
Logo Philosophy Element K Represent the business name “ Kingstreet ” Geometric crown More modernish to suits the aesthetic Bold font for the people in todayʼs world Enables the audience to read the wordmark more easily San serif font More simple and cooperate look
Logo Propotion 1cm 1cm The Kingstreet’s corporate logo is propotionate and detaily defined of the letter spacing and the gap between.
Logo Sizing There’s no maximum size for this logo, people can adjust the size to t in whatever deisng they want 10cm . L It is recommended to use this logo for a website or product that is smaller than 2 feet If the logo is smaller than 3cm will be di cult to see.m 3cm
Logo application This logo application is used for signage, namecard, designs.
This logo application is used for letterhead and envelop design
This logo application is for small products or item such as pencils and rulers
This logo application can be use for product or shirt design in the future
Logo color #ffffff R 255 G 255 B 255 #000000 C0 M0 Y0 K0 R 0 G0 B0 C 100 M 0 Y 0 K 100
Logo Do’s & Dont’s PLease allow adequate spacing at all times
DO NOT distort the logo DO NOT change the color of the logo
Dear client, DO NOT put the logo at Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut the side of the letterhead laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in [email protected] +6017 221 3453 hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et [email protected] qui blandit prae+s6e0n17t2l2u1p34t5a3tum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation DO NOT put the logo at the center of the envelop
Logo Typeface Medium Lorem ipsum dolor sit amet, consectetuer Primary typeface (heading) adipiscing elit, sed diam nonummy nibh euis- FUTURA mod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim Aa Italic Paragraph Lorem ipsum dolor sit amet, consectetuer Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo adipiscing elit, sed diam nonummy nibh Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz euismod tincidunt ut laoreet dolore magna 1234567890 !@#$%^&*()_+-=,./? aliquam erat volutpat. Ut wisi enim ad minim Bold Lorem ipsum dolor sit amet, consec- tetuer adipiscing elit, sed diam nonum- my nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Namecard design Randy Choong FRONT Founder +6017 221 3453 [email protected] BACK
Namecard Mockup Logo Do’s & Dont’s PLease allow adequate spacing at all times
Letterhead Design Dear client, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation [email protected] +6017 221 3453
Letterhead mockup
Envelop Design [email protected] +6017 221 3453
Envelop mockup
Dear Designers / Contractors / Printers, Brand Image is a vital part of creating a Brand Awareness in consumers’ mind. It begins with the Company Logo Design as an asset of the Branding Procedure. A Corporate and Consistent Logo will provide a clear, focused and memorable observation from consumers in brand awareness. Hence, Designers must follow this Manual Guide of Corporate Identity due to set the path of branding “Kingstreet” in a professional way among the Competitors. Your contribution is highly appreciated. Thank you.
Contact us [email protected] +6017 221 3453
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