Burzynski Law Marketing Proposal

I3 BROADBAND 2019 INITIAL PROGRAMS SPOKE MARKETING CLIENT NEEDS ANALYSIS CHALLENGES: Getting more qualified call for life care planning, guardianship, or probate. Closing more life care plans Educating the public for the need for long term care planning as opposed to just estate planning/avoiding probate. Increasing Website traffic and learning how to use social media to our advantage Competitors are taking business Not receiving enough business from marketing efforts COMPETITORS: Mattar Law Firm Osterhout McKinney Jeff Janiero Presented by Alex and Kelly Alexander • Office: 239-573-0990 • Client Focused Media-Cape Coral, FL. • www.CFMedia.com

I3 BROADBAND 2019 INITIAL PROGRAMS SPOKE MARKETING DIGITAL MARKETING PROPOSAL OPTIONS We have looked at your website and social media presence and compared them to your competition. Here are a couple of recommendations for you to explore. 1. Social Media Management - We manage your FB/Instagram, LinkedIn and Google My Business. 2. SEM & Target Display Advertising - We create and optimize campaigns to via social media and search engines to garner new clients. Complete transparency. Monthly reporting. No long-term contracts. 3. Content Repurposing - We assist you to develop your own (live) video content and bring forward deliverables (separate attachment) 4. SEO Campaign - Increase organic traffic to your website. Rank higher for certain keywords than your competitors. Increase Domain Authority. Each option is stand-alone and can, of course, be combined. SEM is designed to bring ROI. Our objective is to bring phone calls and form fills directly from ads. Presented by Alex and Kelly Alexander • Office: 239-573-0990 • Client Focused Media-Cape Coral, FL. • www.CFMedia.com

I3 BROADBAND 2019 INITIAL PROGRAMS SPOKE MARKETING DIGITAL MARKETING SOURCES/TACTICS Sources Tactics ● Google Ads (Search) ● Search Campaigns ● Microsoft Ads (Search) ○ Google Search ○ Microsoft Search ● FB/Instagram (Target Display/Remarket) ● Target Display Campaigns ● GDN & YouTube (Google Display Network) ○ Facebook/Instagram ○ Google Display Network/YouTube ● GMB (Google My Business) ● Retargeting Campaigns. ● LinkedIn ○ Retarget using FB/Insta/GDN ● Google My Business ○ Bi-Weekly Posting, Updates Presented by Alex and Kelly Alexander • Office: 239-573-0990 • Client Focused Media-Cape Coral, FL. • www.CFMedia.com

I3 BROADBAND 2019 INITIAL PROGRAMS SPOKE MARKETING DIGITAL MARKETING SET-UP FEES Set-Ups: $500 (One-Time) ● Create or Manage Google Ads Account and/or Microsoft Ads Account ○ Create Ad Campaigns, Install tracking codes on website ● Create or Manage Google Analytics Account, Search Console Account ○ Create and install Analytics Code ○ Ensure Recent submission to Search Console ● Update Facebook Page and Create or Manage FB Ad Account. ○ Create FB Pixel and install on website ○ Manage FB Ad Account, Create Campaigns. ● Update LinkedIn Account, Create Ad Account (If necessary) ● Access & Update Google My Business ● Create or Manage YouTube account (GND) Presented by Alex and Kelly Alexander • Office: 239-573-0990 • Client Focused Media-Cape Coral, FL. • www.CFMedia.com

I3 BROADBAND 2019 INITIAL PROGRAMS SPOKE MARKETING DIGITAL MARKETING PROPOSAL OPTIONS OPTIONS ● Social Media Management ● Social Media and/or SEM Ad Management (does not include Ad Spend) ○ Create Bi-Weekly Posts to both Facebook, Inst & ○ FB/Instagram Ads LinkedIn. Create Graphics. Reply to comments, forward ■ Develop campaigns to bring not only awareness of your messages. This will heighten awareness of your brand brand, but generate leads. We will separate campaigns for and ensure that when someone uses FB or LinkedIn as Family Law and Personal Injury. We will use a combination of a search engine, you have something current on your static ads and simple video imagery to convey your message. pages. (Looks like you are still actively in business) ○ SEM Ads ○ Post to Google My Business bi-monthly ■ Google and/or “Bing” Microsoft Ads ● Use Search ads for those actively searching for your ❏ Yes, Please. $700/mo services to garner direct phone calls and traffic to your website. ● Use Graphic and Video ads to retarget those who have been to competitor websites. ● “Local” Campaigns via Google. Garner “calls and directions” to your physical locations. ❏ Yes, Please. $500/mo (min) Fee Presented by Alex and Kelly Alexander • Office: 239-573-0990 • Client Focused Media-Cape Coral, FL. • www.CFMedia.com

I3 BROADBAND 2019 INITIAL PROGRAMS SPOKE MARKETING DIGITAL MARKETING ADDITIONAL INFORMATION Ad Spend: SEM and/or Target Display Ads: All spends are directly to your credit card on file within your interface. While a combination of both is optimal, there are some clients who only We simply have admin access which allows us to create, edit, and choose to use one or the other tactic. We would like to discuss what a optimize campaigns. “win” would look like for your company. We feel that we should all be on The actual spend will be discussed prior to campaign development. the same page, all of the time. Our Fee is based on total ad spend. The more campaigns to create/optimize, the more time it takes to properly run campaigns. $500/mo minimum, up to $2000/mo based on 25% of ad spend. (fee capped at $3000) Video Production: Each month we will create (2) simple (graphic) :15 videos Additional Graphic Videos: :15 $150/ea :30 $250/ea Presented by Alex and Kelly Alexander • Office: 239-573-0990 • Client Focused Media-Cape Coral, FL. • www.CFMedia.com

I3 BROADBAND 2019 INITIAL PROGRAMS SPOKE MARKETING VIDEO CONTENT REPURPOSING Create customized video content to be used to highlight your organization, and position you as the expert in the marketplace. We scale your time, effort, and output by creating a professionally produced video/audio series and turn that series into dozens of content and copy pieces across all relevant media platforms. Deliverables: -1 Main Pillar Interview -4 Blog Post or Long Form Articles -24 Website Videos -24 Video Social Media Posts -24 Static Social Media Copy Posts -12 FAQ for website ❏ Yes, Please. $2500 Presented by Alex and Kelly Alexander • Office: 239-573-0990 • Client Focused Media-Cape Coral, FL. • www.CFMedia.com

I3 BROADBAND 2019 INITIAL PROGRAMS SPOKE MARKETING SEO PROPOSAL 1. Create a link building strategy along with local citations and directories. A strong link building strategy will help to increase organic rankings and organic traffic. Competitors have a very strong link profile. Ex: (for more details see domain comparison) burzynskilaw.com has 1556 backlinks themattarfirm.com has 796 backlinks osterhoutmckinney.com has 1066 backlinks janeirolaw.com has 20655 backlinks 2. Create unique meta titles & descriptions for all the pages. There are 262 pages with missing Meta Description and 39 pages that have duplicate page titles. Having a unique meta titles & description on each page help search engine algorithms interpret the site content and its quality. 3. Continuing to add content to the site. Content is king when it comes to rankings. Follow best-practice for blogging. Add internal linking and improve the Call-to-actions' UX. 4. 95 images are missing ALT text. The ALT attribute provides search engines with useful information about the subject matter of the image. They use this information to help determine the best image to return for a searcher's query. ❏ Yes, Please. $1500/mo Presented by Alex and Kelly Alexander • Office: 239-573-0990 • Client Focused Media-Cape Coral, FL. • www.CFMedia.com

I3 BROADBAND 2019 INITIAL PROGRAMS SPOKE MARKETING SEO PROPOSAL Presented by Alex and Kelly Alexander • Office: 239-573-0990 • Client Focused Media-Cape Coral, FL. • www.CFMedia.com

I3 BROADBAND 2019 INITIAL PROGRAMS SPOKE MARKETING Thank You! Presented by Alex and Kelly Alexander • Office: 239-573-0990 • Client Focused Media-Cape Coral, FL. • www.CFMedia.com