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Home Explore Happy's Family Fun Center Initial Proposal

Happy's Family Fun Center Initial Proposal

Published by KCo Ad Agency, 2022-07-22 21:04:57

Description: Happy's Family Fun Center Initial Proposal

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I3 BROADBAND 2019 INITIAL PROGRAMS SPOKE MARKETING DIGITAL MARKETING PROPOSAL OPTIONS 1. Business Set-ups - Analytics, Maps, Ad Accounts 2. SEM & Target Display Advertising - We create and optimize campaigns to via social media and search engines to garner new clients. Complete transparency. Monthly reporting. No long-term contracts. 3. Rebuild Website - Take from Square to Wix for better performance Each option is stand-alone and can, of course, be combined. SEM is designed to bring ROI. Our objective is to bring phone calls and form fills directly from ads. Presented by Alex and Kelly Alexander • Office: 239-205-8429 • KCo Ad Agency, LLC. • www.kcoad.com

I3 BROADBAND 2019 INITIAL PROGRAMS SPOKE MARKETING Sources DIGITAL MARKETING SOURCES/TACTICS ● Google & Microsoft Search ● FB/Instagram Tactics ● TikTok ● GMB (Google My Business) ● Search Campaigns ● YouTube/Google Display Network ○ Google Search ○ Microsoft Search ● Target Display Campaigns ○ Facebook/Instagram ○ Google Display Network/YouTube ○ TikTok ● Retargeting Campaigns. ○ Retarget using FB/Insta/GDN/TikTok ● Google My Business ○ Monthly Posting, Updates Presented by Alex and Kelly Alexander • Office: 239-205-8429 • KCo Ad Agency, LLC Cape Coral, FL. • www.kcoad.com •

I3 BROADBAND 2019 INITIAL PROGRAMS SPOKE MARKETING DIGITAL MARKETING SET-UP FEES Set-Ups: $500 $300 (One-Time) ● Create or Manage Google Ads Account and/or Microsoft Ads Account ○ Create Ad Campaigns, Install tracking codes on website ● Create or Manage Google Analytics Account, Search Console Account ○ Create and install Analytics Code ○ Ensure Recent submission to Search Console ● Update Facebook Page and Create or Manage FB Ad Account. ○ Create FB Pixel and install on website ○ Manage FB Ad Account, Create Campaigns. ● Access & Update Google My Business ● Create or Manage YouTube account (GND) ● Create Microsoft and Apple Map accounts ❏ Yes, Please. Presented by Alex and Kelly Alexander • Office: 239-205-8429 • KCo Ad Agency, LLC Cape Coral, FL. • www.kcoad.com •

I3 BROADBAND 2019 INITIAL PROGRAMS SPOKE MARKETING DIGITAL MARKETING PROPOSAL OPTIONS ● Social Media and/or SEM Ad Management (does not include Ad Spend) ○ FB/Instagram Ads (and/or) TikTok Ads ■ Develop campaigns to bring not only awareness of your brand, but generate traffic. We will use a combination of static ads and simple video imagery to convey your message. ○ SEM Ads ■ Google and/or “Bing” Microsoft Ads ● Use Search ads for those actively searching for your services to garner direct phone calls and traffic to your website. ● Use Graphic and Video ads to retarget those who have been to competitor websites. ● “Local” Campaigns via Google. Garner “calls and directions” to your physical locations. ❏ Yes, Please. $500/mo (min) Fee Presented by Alex and Kelly Alexander • Office: 239-205-8429 • KCo Ad Agency, LLC Cape Coral, FL. • www.kcoad.com •

I3 BROADBAND 2019 INITIAL PROGRAMS SPOKE MARKETING DIGITAL MARKETING ADDITIONAL INFORMATION Ad Spend: All spends are directly to your credit card on file within your interface. We simply have admin access which allows us to create, edit, and optimize campaigns. The actual spend will be discussed prior to campaign development. Our Fee is based on total ad spend. The more campaigns to create/optimize, the more time it takes to properly run campaigns. $500/mo minimum, up to $3000/mo based on 25% of ad spend. (fee capped at $3000) (unless otherwise stated and agreed upon) Video Production: Each month we will create (2) simple :15 graphic videos Additional Videos: :15 $150/ea :30 $250/ea Presented by Alex and Kelly Alexander • Office: 239-205-8429 • KCo Ad Agency, LLC. • www.kcoad.com

I3 BROADBAND 2019 INITIAL PROGRAMS SPOKE MARKETING LIMITED SCOPE WEBSITE PROPOSAL Building Option: Copy (words) on the individual pages must come from client, as we have limited the scope of work to design and function. ● Rebuild Website (Based on current website) ○ WIX: Create Site with Mobile Forward Design ○ Initial SEO Setup ○ Does Not Include WIX hosting. (around $300/yr) Included ������ ● eCommerce Capabilities ● Editable Events Calendar with Sign-up Capabilities ● Wix Owner App ● Website Chat Available $1500 Total ½ up front ½ prior to going “LIVE” ❏ Yes, Please. $750 Presented by Alex and Kelly Alexander • Office: 239-205-8429 • KCo Ad Agency, LLC Cape Coral, FL. • www.kcoad.com •

I3 BROADBAND 2019 INITIAL PROGRAMS SPOKE MARKETING THE “PLAN” 1. SETUPS. No matter what you do going forward, these need to be accomplished. 2. Limited budget SEM and Display Campaigns. a. Google Search b. Microsoft Search (Bing) c. Social Media (retarget at first) 3. Once the campaigns are beginning to be optimized, we should start seeing results. Phone Calls and Messages will be the primary goal for your business. We can use Google Chat on your GDN, Whatsapp and/or Messengers to deliver direct conversations with clientele. This First Phase should be a minimum of 3 months. NOTHING should be “tried” for less than 90 days. Ad Spend for Phase 1 - $1000/mo All ads will be run using your interfaces with your credit card on file. All receipts will go directly to you for your accounting purposes. You will receive easy to read reports monthly and we will be in contact regularly. As we move forward, we can add budget for other offerings and increase budget to those tactics that work best for you. We will have you sign an Notice To Represent. This is not a contract, but as we move forward advertisers will come out of the woodwork to sell you their wares. Simply tell them to speak to us. We will filter through the junk and present those things that we find have value for your business. Presented by Alex and Kelly Alexander • Office: 239-205-8429 • KCo Ad Agency, LLC Cape Coral, FL. • www.kcoad.com •


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