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WHOWE ARE,IS WHATWE ARENOT.

We want to disrupt your idea of an agency, we don’t drive flash cars,throw big parties or take extended holidays.We are not too big on purpose, which means we are agile.We are humble which means we listen. We are honest which meanswe won’t hold back on telling you your idea won’t work. We don’tclock up billables, we bank on relationships. We are the non-agencyagency. We swap out the fancy for the clever.Our reward is our clients’ success and we strive to achieve this onevery project. So we’re kind of pleased to say; we’re not like theothers, we all know each other and you’ll know all of us (yes, even theboss). Our clients are very important to us.We let our work talk for us.We’re KingSt, on King St. Thanks for taking the time to get to knowus.

STRATEGICDEVELOPMENT

Full marketing strategyWe have robust models, along with broad business experienceand knowledge, that enable us to develop full marketingstrategies and plans. Getting this stage right can be a keydeterminant of success. We can provide a highly specialisedservice to help you prepare a winning strategy.Execution plansIt no secret that without a tight execution plan, a campaign canbe left in the lurch. Our efficient processes, systems and peopleare key to keeping to schedule, keeping our eyes on your prizethroughout the entire process.Brand strategy, development and governanceGreat brand strategy helps you ensure your business is wellrepresented at every customer encounter. We offer all levelsof brand consultancy including research, strategy, design andgovernance. We have experience at all levels from creation ofnew brands to refreshing the tried and true.Research and planningTo create the right solutions we need to know your businessinside-out. We love getting stuck in and learning about whatmakes you, and your customers tick. This information is key tostrategy development.Budget appropriate solutionsMasters of making your money go the distance, we know howto create and manage big idea campaigns on smaller budgets.Our small business structure allows us to be agile and

DESIGNSOLUTIONSIt’s your customers who do the branding, not you. What we cando is make sure they brand you in the way you want throughbrilliant design, deadly accurate execution, consistency acrossall elements and pure passion at every stage.

Creative for allOur talented design team of 6 is able to execute creative brandsolutions for all press, print, online, video, experiential andambient placements. Each designer brings their unique flavour,style and specialist knowledge to the table, providing wellrounded and fresh ideas. As a collaborative and honest team,they bounce ideas off one another on a daily basis.IllustrationAllowing our designers unique design flair to shine through,we can produce a wide range of illustration solutions. Lookingbeyond our internal resource, our talented illustration partnerScott is always able to assist when our studio is at capacity.Photography/VideographyWith access to top end equipment and knowledge in-house,as well established partnerships with quality well-priced,production teams we can produce content for social mediathrough to television commercials.Image ManipulationOur image specialist has been recreating images for the past 20years. He is a whizz in Photoshop and always succeeds at themost challenging of tasks.Web DesignThrough the combined knowledge of our Digital & Designteams, we create beautifully designed sites with the userexperience in mind. Our in-house developer able is able tobuild custom solutions on ….. If you are looking for a morecomplex build, we have well established partnerships with webspecialists

MEDIASERVICESWe are fully accredited and have access to all thelatest media research tools. We can plan, negotiateand buy across all media channels.

Experienced media planning and buying teamKingSt has strong relationships and negotiating power acrossnational and local media suppliers across all media channels.We are experienced in working with government based aswell as industry owned organisations and understand theimportance of strategy, research as well as processes amongstkey stakeholders. This will ensure that we will get the bestadded value for our clients. Our media team is highly skilledin negotiation and we will ensure at all times that we gain themost competitive rates and bonus space for every client.Channel planning and strategyWe like to bring out of the box ideas to our clients and willdevelop them where we are given the opportunity. We prideourselves on bringing new and innovative media solutionsto the table for discussion. We also incorporate addedvalue outside of traditional advertising space as part ofour recommendations. We pay special attention to contentpartnership, editorial, advertorial and PR opportunities withineach and every campaign we work on.Full suite of Research tools• TV Map• Nielsen AIS• Media insights• Prrads• IMSRegular reporting and post analysisAll media schedules produced by KingSt will be tracked andmeasured against the estimated performance and the activitywill be continuously optimized throughout the campaignwhere applicable (TV and on-line). The frequency of interimreports will be scheduled in consultation with the client at thetime of booking. We will also provide a full post analysis withan in-depth review for each of the media channels to identifykey learnings and provide future recommendations. We canalso contribute towards creative ideas and elaborate on howcreative executions and content can affect the outcome ofa media campaign.

DIGITALSERVICESWe offer a full service across all digital channels andplatforms - social and online media, web design anddevelopment, display advertising and digital consultancy.

Digital audits and strategyWith a wealth of knowledge on hand, our digital team are morethan qualified to review, critique and provide solutions for alldigital applications. We’ll help you set objectives, work outwhat digital tools and strategies are required to achieve thoseobjectives, and put analysis systems in place to help measurethe return your digital marketing spend is generating for yourbusiness.Agile and CollaborativeWe are open minded and work closely with the KingSt MediaTeam, allowing we know what other media is happening and howwe can support or lead campaigns in the digital space.We are an evolving department growing quickly as our clientsneed demanding the best results.Research and ToolsAs a Google Partner agency we have access to …… Researchis key to ensuring we remove all assumptions from the digitalstrategy. We use research to drive informed key decisions andrecommendations. WeSearch, Display, Native, Programmatic and moreThe digital world is constantly evolving and new technologieskeep developing. We are passionate about what we do and trynew softwares and continue to research new possibilities.Live Dashboard ReportingOnce campaigns are live, we provide you up to date reportingthrough a personalised dashboard. Using the Report Gardensystem our digital team monitors your campaign daily. Youcontrol your reporting from our digital properties, via a dashboardand automated reporting based on your needs.OptimisationOptimisation occurs naturally through monitoring. Campaignfeedback is fed between the digital team, account managers andclient to ensure everyone is across optimisation efforts.

ACCOUNTMANAGEMENT

ESTABLISH NEEDSREVIEW RESEARCH CLIENTIMPLEMENT CLARIFY CREATEClient CentricThe client and their business objectives are at the centre of everydecision that we make. Our efficent account service team aThorough Brief Templates and ProcessMaking sure thatUp-front and honestQuotations up front, to our required budget, and within anegotiated time frameListen to, and respect, our requirements

OUR SERVICECOMMITMENT

The KingSt philosophy is to strive for a successful client outcomeon every project we are charged with. You can expect this, as amatter of course. As well as this we aim to give you a smooth ride,to consult with you on everything, and collaborate along the way.You won’t be given any rude surprises and we will communicatewith you at every stage. Some standard elements of our service toyou would include:A team assigned to your account including CEO, AccountDirector, Media Director and Head of Digital• Work in progress meetings as required• Annual planning meetings• Information on trends/news in media• Logins to your Report Garden dashboard• Regular ideas and concepts at our initiative

BUSINESSSTRUCTURE

OwnershipKingSt Advertising Limited is a local, independently ownedAgency, established in 1999. The business is owned by:Chris Williams Judy Coulter Tim PatonCEO CFO Group General Manager72% 18% 10%There are two offices in Hamilton and Tauranga.Hamilton staff: 13Tauranga: 5Judy Coulter Chris Williams Tim Paton CFO CEO / Head Creative Group General Manager Digital Design Account Management Media Lisa Booth Patrick Hui Robyn Henwood Kwan Ng Head of Digital Head of Studio Account Director Media DirectorLarissa Fabish Hone Tutua Suzy Downey Jeanine RowellDigital Executive Senior Designer Account Director Media Executive Katherine Kudo Bronac Winston Senior Designer Account Manager Theresa Speedy Dan Toth Account Executive Senior Designer Angela Parker Sarskia Melville Account Manager Designer Nicolas van Rooy Digital Designer

BREAKINGDOWNPROCESS

Workflow and Responsibility CLIENT BRIEF Genis aceat. Sanisse quaest apit, sitis endantios santecus endame net vid utemqui aut fugiae voluptas si con cum inulleceri debit eosandiResponsibility omnihit volum hitas ad ulliae ra sapit a quaecat emporendias utemAccount Manager enduciis essint ut lanti as asped evelecto omnihici dolescit lique conseni simus, cum THE ISSUE Genis aceat. Sanisse quaest apit, sitis endantios santecus endame netResponsibility vid utemqui aut fugiae voluptas si con cum inulleceri debit eosandiAccount Manager omnihit volum hitas ad ulliae ra sapit a quaecat emporendias utem enduciis essint ut lanti as asped evelecto omnihici dolescit lique conseni simus, cum TRUTH Audience Insights / Brand Story / Media Research / Competitive Analysis STRATEGYResponsibility Genis aceat. Sanisse quaest apit, sitis endantios santecus endame netAccount Manager vid utemqui aut fugiae voluptas si con cum inulleceri debit eosandi omnihit volum hitas ad ulliae ra sapit a quaecat emporendias utem PLANNING enduciis essint ut lanti as asped evelecto omnihici dolescit liqueResponsibility conseni simus, cumAccount Manager Genis aceat. Sanisse quaest apit, sitis endantios santecus endame net vid utemqui aut fugiae voluptas si con cum inulleceri debit eosandi omnihit volum hitas ad ulliae ra sapit a quaecat emporendias utem enduciis essint ut lanti as asped evelecto omnihici dolescit lique conseni simus, cum Genis aceat. Sanisse quaest apit, sitis endantios santecus endame net vid utemqui aut fugiae voluptas si con cum inulleceri debit eosandi omnihit volum hitas ad ulliae ra sapit a quaecat emporendias utem enduciis essint ut lanti as asped evelecto omnihici dolescit lique conseni simus, cum

BREAKINGDOWNPROCESS

Workflow and ResponsibilityEXECUTION ????? ????? / ????? ????? / ????? ????? / ????? ?????s Genis aceat. Sanisse quaest apit, sitis endantios santecus endame net vid utemqui aut fugiae voluptas si con cum inulleceri debit eosandi omnihit volum hitas ad ulliae ra sapit a quaecat emporendias utem enduciis essint ut lanti as asped evelecto omnihici dolescit lique conseni simus, cum MEASURE Genis aceat. Sanisse quaest apit, sitis endantios santecus endame netResponsibility vid utemqui aut fugiae voluptas si con cum inulleceri debit eosandiAccount Manager omnihit volum hitas ad ulliae ra sapit a quaecat emporendias utem enduciis essint ut lanti as asped evelecto omnihici dolescit lique OPTIMISE conseni simus, cumResponsibility Genis aceat. Sanisse quaest apit, sitis endantios santecus endame netAccount Manager vid utemqui aut fugiae voluptas si con cum inulleceri debit eosandi omnihit volum hitas ad ulliae ra sapit a quaecat emporendias utem REVIEW & LEARN enduciis essint ut lanti as asped evelecto omnihici dolescit liqueResponsibility conseni simus, cumAccount Manager Genis aceat. Sanisse quaest apit, sitis endantios santecus endame net vid utemqui aut fugiae voluptas si con cum inulleceri debit eosandi omnihit volum hitas ad ulliae ra sapit a quaecat emporendias utem enduciis essint ut lanti as asped evelecto omnihici dolescit lique conseni simus, cum

THE REALADVANTAGE

Leading the pack, we are the only agencyin the Southern Hemisphere that uses theAdvantage Management Software.Advantage is robust, simple and easy to use software that hasbeen developed specifically to streamline advertising agencyprocess. It has proven results that highlight increased efficiencyand savings across the board.Using the latest technology, Advantage and its webbased interface, Webvantage, organises work, connectseveryone within the agency, and creates a hub of projectspecific information needed to make important and time-sensitive decisions through a simple and easy-to-use web-based interfaceSetting clear parameters, everyone in the project pipeline isfully aware of their allocated timeframe to complete a task andis responsible for keeping within this time and budget.Alerts are weaved throughout the entire system and record allcommunications and conversations permanently. Use Alertsfor anything including collaboration, routing documents orcreative files for approval, and real-time task management.

AGENCYRATES

ROLE DESCRIPTIONT RATE/HOUR (EXC GST)STRATEGIC Consulting on marketing and $250.00DEVELOPMENT communications strategyCONCEPTS/CREATIVE Conceptualising and visualising of $250.00 creative ideas $200.00COPYWRITING/ Copywriting/editing for brochures, ads, $175.00SCRIPTING and scripting for radio Production of finished art for graphicFINISHED ART devices, press ads, brochures, signs, posters etc.DIGITAL Planning, implementing and tracking of $175.00 Digital campaigns  AGENCY Social Strategy $1,000 - $3,000COORDINATION Adwords and SEO Recommendation $1,500AGENCY All costs incurred by account manager $125.00 - $175.00SUPERVISION in liaison with client, suppliers and internal production team in connection $150.00 withMEDIA STRATEGY with the planning, preparing and placing 35% Mark up of advertisingMEDIA PLANNING/ $150.00BUYING Supervision of third party suppliers including photography, film production, Thereafter $120 recordings etc. Free of charge up to two revisions. Cancellation of booked schedules incur a 10% handling charge Free of charge up to two revisions Cancellation of booked schedules incur a 10% handling charge Moving of booked schedules charged at an hourly rateTHEREAFTER $120 $25 per ad

CHRIS WILLIAMS TIM PATONCEO & Head Creative Group General ManagerAka “Boss”. After doing the big agency rounds in There are not many with the depth of experience TimWellington and then Auckland, Chris purchased what brings to the table. A background spanning research,was Rimmington Advertising in 1999. A suit by trade, and sales and brand strategy, including a number of yearscreative by nature, you’re bound to hear him say “I’ve got with Lion Breweries, he brings vast business acumen toan idea, because I’m an ideas man…” on many occasions. his role as Group General Manager at KingSt. Based inHe’s a charismatic person and keeps things exciting Tauranga, life with wife Emely and 3 active boys centresaround the office with a never ending stream of ideas. He around the ocean, and Tim is always keen to get out foris always striving for great results in all that we do. a surf or dive. It’s no surprise that he’s straight to theHe and wife Kathryn are proud parents of 4 adult (or seafood chowder whenever he gets the chance.almost adult) children, and in line with his philosophy thatit’s good to have impact, he will order the hot curryany day.LISA BOOTH KWAN NGHead of Digital Head of MediaLisa is proud to be a geek of all things digital. Sometimes Kwan is our Media Director, and has been with KingSt forwe’re not quite sure what she’s talking about, but we nod over 10 years. She’s a focussed and driven person, whoand smile cos we know she’s got it covered. Adwords, always delivers on time, on budget, and with smart ideasnative, programmatic, UX design and pixels are everyday to add to the mix. Her ability to build strong relationshipsvocab, and she’s a real go getter, loves to get things comes into its own in her role, and she is respecteddone, and see results. Lisa is supported by our digital and valued by the media industry. She is supported byplanner Larissa, and the depth of their knowledge and Media Planner Jeanine, who has a Marketing Managerskills rival that of large scale specialist digital agencies. background, and together they can produce mediaShe juggles a busy life, including 3 kids and Rocco the strategy, planning and buying to any and every budget.dog (who often hangs out at KingSt) but she’ll always Along with hubby Jono, they have two active boys, andstop for a yarn and would welcome anyone round for we hear she’s been called “the queen of pasta. Serve hersome sharing platters and a perfectly matched wine. a fettuccine and you’ll have a happy client.

ROBYN HENWOOD ANGELA PARKERAccount Director Account ManagerRobyn possesses all the traits of a perfect Account Angela is your details orientated Account Manager,Director; she is a strategic thinker, client orientated and who is skilled at bringing together all the elements of aa very strong communicator. Robyn has great business project to get a great result. Trained as a designer, butacumen, she has a strong background in media, the quickly moving into account service, she started herability to stay calm and collective while multi tasking as career at King St Hamilton, before gaining life and workwell as always providing an eye for detail. Robyn is well experience both in New Zealand and overseas. She’srespected by her clients and is supported by our Account since been on the client side, in digital production and inManagers Theresa Speedy and Angela Parker, and print management and brings her wider skills back to thetogether they manage accounts in all shapes and sizes KingSt team. Now based in Tauranga, she’s been settlingseamlessly and efficiently. She runs a hectic yet gorgeous in with partner Matt and she’ll order the baked Salmonfamily with 3 children, together with her husband Matt. with a side salad after a day out on the water learningThey wouldn’t say no to a rack of seared lamb cutlets to surf.with beautiful oven roasted kumara.PATRICK HUIHead of StudioPatrick heads up our production and design team.He’s a skilled art director and videographer, and has apassion for great design. He’s in his element on a TVC,video or photo shoot, where he keeps everyone on trackto ensure a great result. He’s known for saying “We’ll justdo that one more time…” but it pays off and we alwaysget the shot. He’s a dad to two gorgeous girls, husbandto wife Gigi, and he’s a deep fried kinda guy - holdthe vegetables.

MEDIA

A MEDIA SERVICES We are fully accredited and have access to all the latest media research tools. We can plan, negotiate and buy across all media channels. • Experienced media planning and buying team • Channel planning and strategy • Competitive analysis • Full accreditation • Full suite of Research tools • TV Map Nielsen AIS Media insights Prrads IMS • Regular reporting and post analysis

DIGITA

AL DIGITAL SERVICES We offer a full service across all digital channels and platforms – social and online media, web design and development, display advertising and digital consultancy. • Digital audits and strategy • Social strategy and management • Research and Tools • Digital design, web building and project management • Organic and paid search optimisation and management • Live dashboard reporting • Native and programmatic planning and placement • Ad creation and Ad-serving

MARKETIN

NG STRATEGY AND ACCOUNT SERVICES An equipped account service team who come from a range of agency, client, media, print and sales backgrounds. It’s their business to know your business, and work alongside you in all that you are working to achieve. • Full marketing strategy • Execution plans • Brand strategy, development and governance • Research and planning • Account director commitment to all clients • Budget appropriate solutions

CREATIV

VE CREATIVE SERVICES Our team of six highly talented designers are experienced across all aspects of design. • Full design solutions and thinking • Idea generation • Concept and copy writing • Brand strategy and development • Ad creation for all media • Web design • Production management

OURWORK

We could explain what workwe do but why don’t we justshow you instead!

OURCLIENTSARE FAR& WIDE



OUR SERVICECOMMITMENT

The KingSt philosophy is to strive fora successful client outcome on everyproject we are charged with. You canexpect this, as a matter of course.As well as this we aim to give you asmooth ride, to consult with you oneverything, and collaborate alongthe way. You won’t be given any rudesurprises and we will communicatewith you at every stage. Somestandard elements of our service toyou would include:• A team assigned to your account including CEO, Account Director, Media Director, Head of Digital• Work in progress meetings as required• Information on trends/news in media• Logins to your reporting dashboard• Regular ideas and concepts at our initiative

THANKYOU