Affiliate Marketing for UK Publishers. Everything affiliates need to know about affiliate marketing in the UK. Made with at RevGlue.com
Table of Content Introduction 3 Most Profitable Niches for Affiliate Marketer 26 Definition 5 4 Types of Affiliate Products to Promote 27 History 6 Top Affiliate Ad Types 28 Key Terminologies 7 Top Affiliate API Data Types 29 Affiliate Types 10 Top Affiliate Website Verticals 30 Proccess 12 Popular Publisher Models 31 Is Affiliate Marketing a Mith? 13 Top UK Affiliate Networks 32 3 Common Scams 14 Benefits of Becoming an Affiliate Marketer 33 10 Dont’s as an Affiliate Marketer 15 How to Become an Affiliate Marketer? 35 Key Stakeholders 16 Top Affiliate Websites in the UK 37 Payment Methods 17 Affiliate Tech & SaaS Platforms for Publishers 39 Market Size 18 Affiliate Marketing in the Digital Marketing Mix 40 Pros & Cons 20 Affiliate Websites Promotional Strategy 41 Key Stats 21 Top 10 Tips for Affiliate Marketing Success 43 Top Trends 22 Common Affiliate Marketer Questions 44 Affiliate Marketing Without Website? 24 Useful Links to Learn Affiliate Marketing 47 Popular Niches 25 RevGlue Affiliate Marketing for UK Publishers
Introduction Affiliate Marketing for UK Publishers 3 This guide is created by RevGlue.com team to help aspiring affiliates understand the basics of affiliate marketing and kick start their affiliate marketing journey. The guide emphasises mainly on the UK affiliate marketing industry with practical information, tips, trends, and statistics. UK publishers including affiliates, social media influencers, bloggers, mobile application & browser extension developers and other digital publishers can use this guide to learn about UK affiliate marketing industry and how they can setup new affiliate marketing business as a publisher. RevGlue
Affiliate Marketing UK
Definition Browse Deals Affiliate marketing is a performance-based Shop advertising model where ecommerce stores pay a commission on each successful Earn Commison conversion to an affiliate. Affiliate Marketing for UK Publishers 5 Essentially, an affiliate earns an agreed commission for each sale by directing potential customers to the retailer who may purchase the suggested product or a service. Just without holding any stock, having to fulfil orders, or deal with customer services, the affiliates can generate revenue on each sale that are tracked via the affiliate campaigns and enables the commissions to be dynamically calculated. RevGlue
History Although the practice of paying commission for a referral 1996 was a historical year for the affiliate marketing is probably as old as business itself, affiliate marketing industry. Two major events would change the affiliate as we know it today came about in 1989. business forever. Due to the success of the commission- based business model, Tobin filed for a patent for affiliate William J. Tobin, the founder of PC Flowers & Gifts, marketing and tracking. That same year, Amazon patented the idea shortly after launching its affiliate launched ther affiliate program in the USA. marketing program on the Prodigy Network. By 1995, they had over 2,600 affiliate marketers promoting their products and making money. Launch of Amazon Affiliate Program Amazon affiliate program was launched in 1994 and there after, developed to what is called Amazon’s Associates Program. It was not the first program of its kind, but it definitely became the standard of successful affiliate marketing. RevGlue Affiliate Marketing for UK Publishers 6
Key Terminologies The digital marketing space is filled with acronyms, terms and concepts and these can be difficult concepts to remember. We got your back! We are sharing affiliate marketing terms you should know. CPA CPL May refer to cost per action and cost per acquisition. Cost per lead is closely related to CPA, referring to the CPA is a payment model in which affiliates are paid specified action of generating a lead. In CPL Affiliate for a specified action. An action can for instance be to programs the potencial customer may not make an generate a lead or a sale. instant payment but initially fills in a form for additinal information or compare services that may end up CPC purchasing it at a later stage. Cost per click refers to another payment model LEAD according to which advertisers pay their affiliates per received click. A contact with the potential of becoming a customer. CPM LR The technical term cost per mille refers to cost per Lead rate is the percentage of leads received from the thousand impressions. In this case, the advertiser pays total number of unique clicks. If 1,000 unique clicks have a given price per thousand impression. turned in to 10 leads, your LR is 1%. Leads ÷ number of unique clicks = LR RevGlue Affiliate Marketing for UK Publishers 7
CTR API The click through rate shows how often people who API stands for application programming interface. The see your advertising end up clicking it. If you have 1,000 API is a set of functions and procedures used by affiliates website visitors to your blog, and 100 click your ad, your or advertisers who want to get automated data from CTR is 10%. Adtraction’s system instead of manually signing in and Clicks ÷ impressions = CTR acquire reports. CR PIXEL Conversion rate is the percentage that completes a A tracking pixel is a code snippet that allows the tracking desired action out of the total number of clicks. If your of visitor behavior on a website. When a user visits a tracking link has had 10,000 clicks and you have had 100 website, a pixel is loaded. Tracking pixels let advertisers sales, your conversion rate is 1%. acquire data for online marketing, web analysis or email Conversions ÷ clicks = CTR marketing. EPC TRACKING LINK Earnings per click is what you earn on average for each A tracking link, often referred to as affiliate link is a unique click sent. If you earn 1.000 and have 10.000 unique URL to which an affiliate sends an audience for clicks, your EPC will be 0,1. Earnings ÷ number of unique a particular offer. clicks = EPC. DEEP LINK EPI Normally refers to a website internal page links such as Tech alert! EPI, or enhanced publisher information, a product or service page link but not the home page. allows you to create custom parameters behind your tracking link. By using EPI in your tracking links, you can send your own information to Adtraction’s system which will be shown in the Transaction report of your account. RevGlue Affiliate Marketing for UK Publishers 8
COOKIE Google Analytics Cookie is a text file stores on the user machine that Google Analytics is a free web analytics tool that keeps track of the user journey on the advertiser website generates detailed statistics of your website visitors. such as his last visit time, date, and unique tracking ids. These are used to track an affiliate website user by the Google Tag Manager tracking software. Google Tag Manager is a tool that allows you to manage SESSION and deploy snippets of code or tracking pixels on your website without requiring code modification. This is database driven tracking mechanism for the same purpose as the cookie but is managed with the Google Trends programming language and the database entries. Google Trends is a search trend feature provided SEO by Google. The feature provides information of how frequently a specific term is entered in to Google’s Short for search engine optimisation. SEO concerns the search engine during a given time period. process of increasing the quantity and quality of traffic to your website through organic search engine results Affiliate Network PPC Affiliate network is a digital marketing tech company that facilitates the affiliate marketing campaign process Closely related to CPC, PPC stands for pay-per-click between the ecommerce stores and the affiliates. The and refers to a model in which advertisers pay a fee for affiliate networks such as Admitad.com provides full set each click on one of their ads. of services to both parties in the process. RevGlue Affiliate Marketing for UK Publishers 9
Affiliate Types Search Affiliates Email Marketing Affiliates Affiliates using SEO and PPC arbtitage. PPC affiliates Building email lists to send latest offers and deals is attract traffic from top search engines on lower CPC still active by large publichers. rates to convert them on higher CPA, CPC or CPL rates to make their campaings profitable. Review Websites Affiliates Blogger Affiliates Review a website and monetise link for users is common review website monetisation strategy. Over 100 million bloggers in the world rely on affiliate marketing to monetise thier blogs contents. Discounts & Coupons Affiliates Social Media Influencer Affiliates Probably the most popular affiliate type seeking discount and last minute deals, offers and coupons. Influencers seek affiliate deals to earn passive income from their social media followers, groups, forums and Lead Genaration Affiliates communities. Affiliates specialised in generating leads mainly for CPL programs. RevGlue Affiliate Marketing for UK Publishers 10
Affiliate Types Affiliate Marketing for UK Publishers 11 Incentivesed Affiliates Cashback is a huge business and affiliates know how to build a cashback brand with affiliate marketing. Content Affiliates Large publishing websites wirting unique contents and use affiliate marketing to monetise their web and mobile channels. Comparison Datafeed Affiliates More sophisticated affiliates build comparison websites. SaaS Network Sub-networks such as RevGlue make affiliate marketing easy for affiliates with unqiue set of b2b tools. These tools support publishers for rapid monetisation including simple affiliate website setup and dynamically aggregate affiliate contents on their web, mobile or social channels. RevGlue
Process Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or Customer company’s products. The affiliate sends the potencial customer to the store to make a purchase and earns a commission on each successful sale. Eccomerce Store Potential customer looking for a Ships Product to Customer Customer makes a purchase on deal or offer on the internet i-e an ecommerce store. google. Affiliate earn Customer buy & commission for converts. Customer Affiliate successful sales from sent to Website the affiliate network. ecommerce store An affiliate website shows up with Customer Clicks a coupon, cashback or a reduced The affiliate has signed up with the affiliate campaign Affiliate product in the search results. for the ecommerce store on an affiliate network to Network send potential customers to the ecommerce stores. Customer clicks on the affiliate website link, banner or product info to buy Affiliate Campaign Management or explore the product details and is directed to the ecommerce Central hub for affiliates and store via the affiliate network. ecommerce retailers. RevGlue Affiliate Marketing for UK Publishers 12
Affiliate Marketing Scam - Myth or Truth? The myth that affiliate marketing is a scam Old school affiliate programs and offers a low value resource of traffic and experienced pain and fraud due sales is simply not valid. The truth is that to the popularity of black hat affiliate programs can be as high value as methods, such as: those running the affiliate program market. Cookie Suffing Trademark Even prior to working with an affiliate program, affiliate Typosquatting Infringement marketing offers a strong opportunity for businesses Spam Infringement to quickly expand their reach to fresh audiences and Black hat SEO Brandjacking acquire new customers through partnerships. Link-farms Fake IP Fraud Old school affiliate programs experienced pain and Affiliate Marketing for UK Publishers 13 fraud due to the popularity of black hat methods, such as: Many brands with affiliate programs could not determine if their affiliate traffic were incrementally lifting sales or just milking the brand’s marketing spend. Neglected affiliate programs can still suffer the same issues. However, the with the tech advancement in tracking and attribution models in affiliate marketing, the affiliate programs of today now offer more value than ever before. RevGlue
3 Common Scams We’ll explore the “too good to be true” claims that some affiliate marketing programs make, and explain why they can be dangerous. Get Rich Quick Schemes Pay to Join Programs Fake Products or Services Aside from winning the lottery, there’s Another common affiliate marketing In affiliate programs, marketers make just no such thing as getting rich quick. scam is asking people to pay for their money by promoting products or As great as affiliate marketing programs memberships. Again, this is an easy services created by other (often much are, you’re not going to become a trap to fall into. At a first glance, it might larger) companies. Sometimes, millionaire overnight. Unfortunately, that make sense that you have to pay in scammers will create fake products or doesn’t stop scammers from implying order to join a company’s program. services, and promote them under the that you will. They take advantage However, most credible affiliate name of a well-established business. of the fact that people are looking to schemes are completely free to join. Unsuspecting marketers may then make money, and oversell the services This is because you are effectively going assume that the deal is credible – they offer. Get-rich-quick schemes will to be working for the company that has especially since false programs can also push the idea that you can make set the program up. You wouldn’t pay to be very thorough. Scammers will often thousands of dollars in a short period work a real-world job, so you shouldn’t craft full product catalogs, and write of time. Again, this simply isn’t possible. do so when getting started with affiliate fake customer reviews for each offering. Instead. marketing. RevGlue Affiliate Marketing for UK Publishers 14
10 Dont’s as an Affiliate Marketer You can start affiliate marketing today but there are ten things you must understand and avoid. 1 Do not use black hat SEO strategies. 6 Do not run non-complaint campaings on 2 Do not build email list without users being your ads. opt-in. 7 Do not ignore Chrome updates that could be game changer. 3 Do not buy emails from brokers to send promotional newsletters. 8 Do not rush as you will not get rich overnight. 9 Do not only concentrate on popular niches 4 Do not use brand related keywords in your PPC campaings. and sectors. 5 Do not ignore brand T&C’s for affiliates and 10 Do not be afraid to code yourself. GDPR compliance regulations. RevGlue Affiliate Marketing for UK Publishers 15
Key Stakeholders In affiliate marketing there are several stakeholders or parties involved to complete the process but the core affiliate marketing involves four stakeholders. The Advertiser or Ecommerce Store The Affiliate Network This is the brand or retailer The central hub or software who wants to sell a product or service. to connect, track and enable transactions between the ecommerce store and the affiliate. The Affiliate or Publisher The Consumer The website that drives traffic to The person who visits the Affiliate’s the ecommerce website. website, clicks a link or banner and buys the product from the ecommerce store. RevGlue Affiliate Marketing for UK Publishers 16
Payment Methods Most common payment methods used in affiliate marketing are pay per sale and pay per lead. Pay per click is also available on limited programs. Pay Per Lead or Enquiry Pay Per Sale Pay Per Click (PPC) (Fixed or Percentage) A form of partnership between an An online advertisement pricing An internet advertising model used online merchant and the publisher system where the publisher or to drive traffic to websites, in which to drive potential customers to the website owner paid a percentage an advertiser pays a publisher merchant and publishers gets paid or fixed amount based on the when the ad is clicked. a fixed amount for each successful customer’s order value or items. lead or an enquiry. Affiliate Marketing for UK Publishers 17 RevGlue
UK Market Size - Global Comparison Affiliate marketing global market is worth over $12 billion. Global Affiliate Marketing Share by Revenue in 2020. USA UK Germany ROTW 39% 15% 11% 35% $4.5B $1.7B $1.3B UK has surpassed Germany in affiliate marketing in 2020 and stands as the second biggest affiliate marketing industry. RevGlue Affiliate Marketing for UK Publishers 18
UK Market Size UK Local Affiliate Market Statistics and Figures UK has spent £510 million on affiliate marketing in 2019. UK has 5.24% of the world affiliate marketers. The UK affiliate market now has a growth rate The UK affiliate market is now worth $1.7B with of 8.4% year to year. 15% increase annually. Affiliate programs generate 15%–30% of all UK generated £8.4 billion in online sales in sales for advertisers. 2019. More than 50% of affiliate-referred traffic comes from mobile devices. 81% of UK ecommerce stores have adobted Last year, affiliate marketing was estimated affiliate marketing. to have driven returns of £16 per £1 spent in commission. Retail ecommerce sales in the UK reached £106.46 billion ($141.93 billion) in 2019, Affiliate Marketing for UK Publishers 19 accounting for 22.3% of total retail sales. By 2023 that share will rise to 27.9%. RevGlue
Pros & Cons UK Affiliate marketing industry has pros and cons similar to other digital marketing sectors. The significant ones are: Pros Cons Low barriers to entry. Could be lonely working alone from home. Cost effective and low upfront costs. Less control over your schedule. Work from anywhere and be your own boss. Procrastination kicks in. Performance based rewards without limits. You don’t earn upfront. Passive income with unlimited earning Requires lots of patience and motivation. potential Lots of competition from other publishers. You don’t have to be an expert to begin. You have to spend time and money to make No customer service, inventory, quereies, it work. Its not actually free. warehouse or delivery is required. RevGlue Affiliate Marketing for UK Publishers 20
Key Stats The top 10 most astonishing affiliate marketing statistics every publisher must know. U.K. Affiliate Marketing Now Drives 1 Percent Of UK Growth In Sales Up 9.2 Percent with £16 The Country’s GDP. return on every £1 invested. 81 Percent Of Brands Have Adopted Affiliate 20 Percent Of Publishers’ Revenue Is Generated Marketing. Via Affiliate Marketing. Affiliate Marketing Is Generating 16 Percent Of One Influencer Generated $7 Million In Affiliate All Online Orders. Marketing Annually. The Most Popular Affiliate Marketing Category For 38% Of Marketers, Affiliate Marketing is Is Fashion. Top Acquisition Channel. Affiliate Marketing Search Interest Grew 30 15% of Total Digital Media Revenue is Generated Percent In One Year. from Affiliate Marketing. RevGlue Affiliate Marketing for UK Publishers 21
Top Trends Amongst all the changes taking place in Affiliate market industry, some of the top growing affiliate marketing trends are as follows: Influencer Marketing Automation and AI Social Media is upbringing new influencers every day Data and process automation is already an integral who aim to monetise their content through affiliate part of affiliate marketing while the implementation of marketing. The preferred channel choices are Facebook, AI will further advance the approach. New monetisation Twitter, Instagram, Pinterest, TikTok, and others. This modules will be created for which machine learning for trend covers micro to mega influencers. larger sets of data in affiliate marketing is on-going. Rise of SaaS and Sub-networks Improved Affiliate Reporting and Tracking New SaaS affiliate tracking platforms and sub-network Affiliate reporting and tracking have improvised the technologies as RevGlue.com are gaining popularity ability to track every single impression, click, and and making affiliate marketing easier for publishers. conversion on multiple devices at the same time. This These platforms are the central hub between publishers enables the publishers to make informed decisions on and affiliate networks for tech support. advertising costs. RevGlue Affiliate Marketing for UK Publishers 22
Top Trends Videos GDPR For Personal Data Billions of users watch short videos in a routine on YouTube GDPR policies will continue to push affiliate marketing and other platforms. TikTok is the newest amongst these industry towards strict user data privacy and adopting platforms which are giving rise to emerging influencers user consent for communication and promotion. and providing opportunities to businesses and brands in achieving desired target audience. New Ad Formats Mobile Domination Chrome’s ban on various ad formats helps the affiliate marketing industry try the latest ad formats on diversified More than 50% of users are making buying decisions over platforms and devices. their mobile phones. Push notifications are supporting getting the message and brand out in front of their targeted audience. Mobile usage and more possibilities for affiliate marketing via mobile will continue to grow in the coming years. RevGlue Affiliate Marketing for UK Publishers 23
Affiliate Marketing Without Website? You don’t need a starting capital. You don’t need experience. You don’t need an office. You don’t need a community. Heck, you don’t even need a website! Here are ten ways you can start affiliate marketing without an affiliate website. Write on Free Web Create Paid Native Write an e-Book, Create a YouTube Run PPC Artbritag Forums and in User Ads for Web & eGuide or Run a Channel & Add Campaigns on Comment Sections. Mobile. Webinar or Podcast. Comments in Other Google. Videos. Write Product Write Content on Publish on Free Build an Email List Work with Affiliate Reviews in Free Publishing Social Media and Start Email Programs that Don’t Classified and Forums Like Medium Groups and Pages. Marketing. Require a Website. Review Sites or Quora. Explore this topic in detail on our latest infographic at www.revglue.com/blog RevGlue Affiliate Marketing for UK Publishers 24
Popular Niches Finding a profitable niche in any affiliate marketing business is vital to success. It removes the confusion and struggle and hastens the reward for your hard work. Fashion Sports Wellness Travel Gifts 18.7% 14.6% 13.7% 8.6% 7.5% RevGlue Affiliate Marketing for UK Publishers 25
Most Profitable Niches for Affiliate Marketer Most profitable niches in affiliate marketing can be classified into these types. Hobby Niches Money Niches Alternative Lifestyle Niches Niches Photography Debt Settlement Travel Bitcoin CBD Luxury Cruises Sports Betting Investing Marijuana Travel Event Tickets Credit Card Essential oils Airlines Casino Mortgage Herbal Online Dating Personal Development Fashion & Beauty Home & Health & Sports Tech Niches Family Niches Fitness Niches Outdoor Sports VPN & SaaS Home Security Weight Loss Indoor Sports Gaming Coffee Fitness Team Sports Software Baby Products Yoga Winter Sports Web Hosting Dogs Organic Tennis WordPress Gardening Nutrition & Vegan Learn more at www.revglue.com/blog-detail/57-most-profitable-niches-for-affiliate-marketers-infographic RevGlue Affiliate Marketing for UK Publishers 26
Four Types of Affiliate Products to Promote You can decide which type of affiliate product you would like to promote. Each type has unique product lines, user types, frequency of purchasing patterns, commission rates and payment methods Digital Downloads Hosted Professional Online Courses Digital Downloads Services Books or ebooks Pro Online Education Fashion Software Designers Online Degrees Beauty Mobile Applications Content Marketing Short Online Courses Sports Music Hosting Solutions Technical Online Grocery Movies Creative Businesses Courses Mobiles TV Shows SaaS Businesses Executive Online Home Appliances Hosting Companies Courses Electronics Membership Sites Book Consulting Furniture Accounting Toys Finance Food and Grocery RevGlue Affiliate Marketing for UK Publishers 27
Top Affiliate Ad Types You can choose from four types of advertisements. Each advertisement type has its pros and cons and you must weigh down the ins and outs before making the first-ever affiliate campaign for Instagram. Native Ads Pop Ads Push Ads Display Ads Native ads match the look, feel, Pop ads are simple, cheap, and Also great for newbies! Slightly Display ad is pretty much a and functionality of the media eyecatching. The only problem is more challenging than pops, blanket term that includes every format in which they appear. You that users from Tier 1-2 countries push ads certainly require you visual ad placed on a website. can find them on social media have developed banner blindness to show some creativity towards You can find them anywhere feeds and highquality pages, against pops, and the payouts for content. They will only appear to on the Internet, unless there’s such as CNN.com. Native ads Tier 3 geos are… less than perfect. users who have agreed to receive AdBlock. These banner ads in a require more effort on your side, Still, pops are a great starting notifications. graphic or text form are simple but they also offer high payouts. point for beginners. and often flashy. RevAds for Publisher GET STARTED NOW Create dinamyc ads for your website or mobile apps with flexible sizes, fresh content and countless styling choices. Use millions of products and banners for your banner widget and publish them instantly and with a commission on every sale. RevGlue Affiliate Marketing for UK Publishers 28
Top Affiliate API Data Types Below are the top API data types you can use in your affiliate website project. Coupons Product Feeds Daily Deals Mobile Comparison Affiliate Data Sets GET STARTED NOW RevGlue offers latest and structured content for your affiliate projects including UK stores, coupons, banners, cashbacks, daily deals, mobile comparison, broadband & TV and product feeds. RevGlue Affiliate Marketing for UK Publishers 29
Top Affiliate Website Verticals Below are the top API data types you can use in your affiliate website project. Dating Adult Finance Sweepstakes Wellnes & Beauty Ecommerce Online Gaming Travel RevGlue Affiliate Marketing for UK Publishers 30
Popular Publisher Models You will need to choose an affiliate module depending on your affiliate niche and based on your affiliate project. Here are the Top Five UK Publisher Models. Coupons Cashback Bloggers & Data Feeds & Mobile & Discount & Loyality Influencers Comparison Publishers RevGlue Affiliate Marketing for UK Publishers 31
Top UK Affiliate Networks Affiliates can have access to leading affiliate programs from these top UK affiliate networks. www.awin.com www.impact.com www.webgains.com www.tradedoubler.com www.rakutenadvertising.com www.cj.com www.admitad.com/gb/ www.affiliatefuture.com www.tradetracker.com RevGlue Affiliate Marketing for UK Publishers 32
Benefits of Becoming an Affiliate Marketer To help you understand the real benefits of affiliate 3 No Specialist Expertise marketing, we’ve created a list of the top 8 benefits of affiliate marketing: You don’t have to be a tech or marketing guru to start your career in affiliate marketing. You can learn along 1 Billion Dollar Industry the way as most affiliates. Affiliate marketing is a already billion dollar industry 4 Perfomance Based Rewards having successful multi-million dollar exits. You can work 10 hours a week or 100 hours a week, invest 2 Low Barriers to Entry £100 a week or a million a week, your earning will be based on the performance that is linked to the number It is easy to join the industry as an affiliate at a very low of hours you put in, your marketing budget, and the cost because there are no barriers to entry. conversion rates you achieve from various niches. RevGlue Affiliate Marketing for UK Publishers 33
Benefits of Becoming an Affiliate Marketer 5 Low Investment & Business Costs 7 Passive Income - The Sky’s is the Limit You don’t need to break your bank to setup an affiliate Earn while you sleep because your affiliate website or project or manage it on monthly basis. You can even marketing campaigns are running 24 hours. You can setup your affiliate business without an affiliate website. start from £10 a day earning to building a multi-million dollar empire as seen in the industry in the last decade. 6 Convenience & Flexibility 8 No Warehouse or Customer Service Work in your own time from anywhere in the world. All You are referring relevant customers to the ecommerce you need is a laptop and an internet connection to start. stores so you don’t need to own the inventory to manage the customer service or delivery. Simply earn commission from each user that you refer to the ecommerce store who makes a successful sale. RevGlue Affiliate Marketing for UK Publishers 34
How to Become an Affiliate Marketer? 1 Choose a Product or Service Niche 3 Find the Products and Stores to Promote Choose a product or a service you have knowledge of, Choose a product or service that offers highest earning passion for, or you like as a hobby. Turn your interest potential. Start your process with a deep understanding into a business. of the market, write down all the stores, commissions offered, and the terms and conditions of the affiliate programs they use to drive users. 2 Research on the Scope & Earning Potential 4 Setup the Website or Blog Carry a research on the customer demand of the Decide if you need a comparison website, cashback, product/service. Find the top ten stores selling the same coupons, a content blog or another site or platform that product and understand what commissions are offered can help you build your brand and on which you can to publishers for the sale. drive traffic to redirect to the relevant stores. RevGlue Affiliate Marketing for UK Publishers 35
How to Become an Affiliate Marketer? 5 Apply for the Affiliate Programs Directly 7 Start Promoting Your Content or on Affiliate Networks To obtain relevant users, understand the channels you Apply for the affiliate programs, build good relations must invest in for your website marketing. Using the with their affiliate managers and learn through their right promotional channels and setting up relevant experiences on how to maximize your earning potential. campaigns is the key to obtain highly convertible customers. 6 Write Unique Content in Your Niche 8 Earn Commissions on Each Sale Four key strategies are important for affiliates to drive traffic. Write unique content that search engine loves. Track each and every click and commission earned. Promote your content and website via SEO, PPC arbitrage, Use the earned money wisely in setting your business and build an email list to convert the same users into for growth and optimise the campaigns to make them potential leads. profitable. RevGlue Affiliate Marketing for UK Publishers 36
Top Affiliate Websites in the UK Casback Sites % Discount Coupons www.topcashback.co.uk www.myvouchercodes.co.uk www.quidco.com www.vouchercodes.co.uk www.nectar.com www.netvouchercodes.co.uk www.boom25.com www.vouchercloud.com www.alajr.org.uk www.savoo.co.uk RevGlue Affiliate Marketing for UK Publishers 37
Top Affiliate Websites in the UK % Deals and Price Comparison Reviews & Others www.slickukdeals.co.uk www.uk.trustpilot.com www.hotukdeals.com www.reviews.co.uk www.latestdeals.co.uk www.gocompare.com www.mobile-phones.co.uk www.moneysupermarket.com www.broadbandchoices.co.uk www.comparethemarket.com RevGlue Affiliate Marketing for UK Publishers 38
Tech & SaaS Monetisation Platforms for Publishers RevGlue AdGoal RevGlue tools enable affiliate and online AdGoal provides SmartLink, SmartSocial, publishers to monetise their websites, blogs, Univeral Search and API solutions to online and mobile apps easily. publishers. www.RevGlue.com www.adgoal.de/en/ Skimlinks Viglink Skimlinks is the content monetisation platform Outbound-traffic monetisation service for for online publishers. publishers, forums, and bloggers. www.skimlinks.com www.viglink.com RevGlue Affiliate Marketing for UK Publishers 39
Affiliate Marketing in the Digital Marketing Mix Affiliate marketing accounts for 20% of all ecommerce sales for UK retailers that is expected to increase by 25% by 2022. Display Content SEO Advertising Marketing Pragmatic Social Digital Marketing Mobile Media Marketing Marketing Marketing Affiliate Mix Marketing Email PPC Remarketing Marketing RevGlue Affiliate Marketing for UK Publishers 40
Affiliate Websites Promotional Strategy Affiliate marketing accounts for 20% of all ecommerce sales for UK retailers that is expected to increase by 25% by 2022. Content Marketing PPC Arbitrage Write unique and relevant content for your affiliate Invest in your PPC campaigns for quick wins. website that could include blog posts, videos, webinars, Research for top performing keywords in your niche, podcasts that will bring new users. allocate budget, track each click and optimise campaign to get the higher conversion rates and ROI. Search Engine Optimization (SEO) Webinars and YouTube SEO will compliment your content marketing strategy Post your brand on social media groups, create your and help you gain competitive advance on Google own groups and pages on top social media channels with relevant keywords. Make sure you find the relevant to build loyal followers. Present latest offers and deals to keywords to write unique content and build quality links. them and build social media community. Advertise with social media paid campaigns to attract new followers. RevGlue Affiliate Marketing for UK Publishers 41
Affiliate Websites Promotional Strategy Native Ads Social Media Marketing Native ads could be purchased from the native ad Social media marketing is the use of social media networks and normally they do not have restrictions platforms and websites to promote a product or service. for affiliates to promote their websites. Some niches in Although the terms e-marketing and digital marketing native ads can bring in higher ROI. are still dominant. Email Marketing Build your site email list with lead management, relevant promotional ads so you can send weekly special offers to your loyal customers. RevGlue Affiliate Marketing for UK Publishers 42
Top 10 Tips for Affiliate Marketing Success There is no right formula for affiliate marketing success but we can identify and present some tips based on our experience in the industry. You have to be highly passionate about the Find a right tech partner like RevGlue for all niche or sector you choose to promote as an you tech requirements so you can concentrate affiliate marketer. on marketing and conversions. Do not rush, take baby steps. Try again, test Don’t keep all the eggs in one basket. Try and try again. Your consistency is important. different product niches in affiliate marketing. Never stop learning. Follow the top affiliates Don’t keep all the eggs on one basket. Try marketing blogs, forums, and super affiliates different products and niches for affiliate and affiliate network blogs. marketing. Understand the research process on the niche, Build valuable contacts in the industry and product or sector you choose to promote as start building your own A team. an affiliate marketer. Eat healthy, drink water and exercise daily to Enjoy small wins and keep working hard and keep your body and mind active. smart. Never give up. RevGlue Affiliate Marketing for UK Publishers 43
Common Affiliate Marketer Questions 1 What is affiliate marketing? 3 What is an affiliate network? Affiliate marketing is a performance based marketing An affiliate network works as a central tech and channel where affiliates are paid commission for driving communication hub between the publisher and the traffic to ecommerce retailers when their referred users ecommerce store. The benefit of the affiliate network make successful sales. to the publisher is that he can join multiple affiliate programs from ecommerce stores at one platform. The 2 2. What is an affiliate program? benefit to the ecommerce store to setup an affiliate program on an affiliate network is that they can get The retailer provides affiliate program and terms to instant access to large pool of affiliates. the affiliate. Generally, the affiliate makes the request to the affiliate network for joining the affiliate program. How can I learn more about This starts the process of product, service, or website 4 affiliate marketing? promotion and earning commission. Please go through the links provided in “Useful Links to Learn Affiliate Marketing” to learn more. RevGlue Affiliate Marketing for UK Publishers 44
Common Affiliate Marketer Questions 5 How much can I earn as an affiliate? Can I make this a carrer and 7 work from home? There is no limit on the earnings. Part time affiliates can make as little as £100 a month while full time You can certainly build a great successful career in professional affiliates can generate even millions affiliate marketing while working from home. Have of pounds in commission every month. The earning access to a laptop and internet? Then as long as you depends entirely on the knowledge acquired and used have a small budget and the time to practice, learn and in generating relevant traffic and directing the traffic to optimise your campaigns, you are good to go! the ecommerce stores that prove to be beneficial. What other skills do I need as an How RevGlue can help me start 8 affiliate marketer? 6 a career in affiliate marketing? Learn some tech skills such as web design, SEO, PPC, RevGlue provides dynamic set of tools and modules content marketing, creative writing skills, understand to help you kick start affiliate marketing career. Learn user web funnels, analytics and reporting. more from our blog, videos, webinars or talk to us. We are happy to discuss it with you. RevGlue Affiliate Marketing for UK Publishers 45
Common Affiliate Marketer Questions 9 What type of program should I start with? ? Convert your passion into knowledge and start from product or a brand niche with a blog or simply start promoting the links on social media. 10 I am still not sure and need more help. Let RevGlue help you walk through the process and help you understand affiliate marketing. We assist and inspire affiliates in taking a start in affiliating marketing career with simple tools but continuous success. Let us talk you 1:1 and help you understand. RevGlue Affiliate Marketing for UK Publishers 46
Useful Links to Learn Affiliate Marketing Blogs and Forums Affiliate Networks www.performancein.com www.awin.com/gb/affiliate-marketing www.affiliateinsider.com www.junctioncj.com/en-gb www.stmforum.com www.webgains.com/public/en/blog www.admitad.academy/en/ www.tradedoubler.com/en/blog www.affiliatefix.com www.tradetracker.com/blog RevGlue Affiliate Marketing for UK Publishers 47
Useful Links to Learn Affiliate Marketing Social Platforms Others www.facebook.com www.wealthyaffiliate.com www.linkedin.com www.neilpatel.com/what-is-affiliate-marketing www.twitter.com www.iabuk.com www.pinterest.com www.ahrefs.com/blog/affiliate-marketing www.instagram.com www.digitalmarketingu.net RevGlue Affiliate Marketing for UK Publishers 48
RevGlue is an affiliate monetisation SaaS network that offer tools to make affiliate marketing simple for experienced and aspiring affiliates. Create new cashback, mobile comparison, broadband comparison, daily deals aggregation or discount voucher websites in minutes or monetise existing websites, blogs & mobile apps with RevGlue tools. Tools for Affiliates Tools for Publishers Affiliate Data Sets RevSocial WordPress Plugin RevLinks WordPress Templates RevAds Affiliate Networks Stats RevEmbed All in One Affiliate Packages RevImage GET STARTED NOW FOR FREE GET STARTED NOW FOR FREE
Tools for Affiliates Subscribe with RevGlue affiliate tools on monthly subscription for data, stats and all in one packages or download WordPress free plugin to setup you next affiliate project. Affiliate Data Sets Affiliate Network Stats WordPress Plugins WordPress Templates Create your coupons, cashback Aggregate all your UK affiliate Download free WordPress plugin Buy your WordPress affiliate or mobile comparison website networks sales and conversion and create your cashback, website new template for only with RevGlue structured data sets stats under one panel and export coupons, daily deals and more £199, fully compatible with and earn 100% commission from in a single csv, Json or xml file. affiliate websites in minutes. RevGlue WordPress plugins. top UK affiliate networks. LEARN MORE LEARN MORE LEARN MORE LEARN MORE All in one Affiliate packages LEARN MORE Looking for a tech partner to setup ad support your next affiliate project? Let RevGlue create, host and manage your next affiliate website on a simple yearly contract.
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