Business Signs Glossary - Public

BUSINESS SIGNS GLOSSARY Created by Deaf Business Academy CIC Legacy content created by Deaf Business Academy for the © Business Signs Project 2019

Business Signs Glossary – General terminology Word / Phrase Link for BSL Sign(s) Plain English definition Link for BSL definition 1. forward thinking https://youtu.be/3WtQDtyGzKQ To think about and plan for the https://youtu.be/YVONt8Z_v20 future, not just now 2. stakeholder https://youtu.be/Fr-_Izvd1SY 1) a person or group of people https://youtu.be/HnTVLSjG8HA who own a share in a business 2) a person such as staff, customers or a group who is involved with an organisation and interested in its success 3. leverage No Video Available To have an advantage in a situation https://youtu.be/5ebJIvqi__c 4. touch base offline https://youtu.be/j5cOEhrSRhM To get in contact face to face or on https://youtu.be/fm_ZUbpTiQE the phone. 5. Globalization https://youtu.be/dC42XCxrPos Increased trade around the world https://youtu.be/o190cR14ShQ 6. Trade https://youtu.be/iyv6sepw4zk To buy and sell products and services https://youtu.be/_cmtx4bGSU4 7. Chief Executive Officer https://youtu.be/bLVqU2J9eKg The head of a business or https://youtu.be/Bq- RWmEXfeA (CEO) organisation 8. Commercial https://youtu.be/8UHUoFHjAO4 Buy and selling as a business https://youtu.be/4p6HXxNCUx w 9. Mindset https://youtu.be/AhU7-ZFgkIM A person’s way of thinking https://youtu.be/BsnTTCQsJRw Legacy content created by Deaf Business Academy for the © Business Signs Project 2019

Business Signs Glossary – General terminology 10. Dynamic https://youtu.be/fme7wuYLhyY Full of ideas and enthusiasm https://youtu.be/-rvDv0RByyk 11. Product https://youtu.be/tdqCsshDKjg Something that is made to be sold, https://youtu.be/fBoAzg8FGf0 12. Brand https://youtu.be/HeQwFwIupCE things that are sold https://youtu.be/_xjfZPQMipo 13. Non-Executive https://youtu.be/t4nErctavBA A type of product made by a https://youtu.be/rwTEyXPG8o8 particular company Director No Video Available a member of a company's board of https://youtu.be/aIgCQ9AwGxs 14. Branding directors who is not one of the https://youtu.be/6-tVzUIb-Ko company's managers https://youtu.be/CFW-s2fCpTw 15. Recruitment https://youtu.be/BIVXnrEiYYg A company’s special design, colour or https://youtu.be/MAmjsoXHh3 16. Advertising motif used to advertise their 0 products or services The process of hiring staff to work at a company General advertising 17. Strategy https://youtu.be/DDiPeb-p3aM A detailed plan for achieving success https://youtu.be/BRmcEkwlgm E 18. Digital Literacy https://youtu.be/aRYs5JDvGfI Being confident to use computer https://youtu.be/TcFICKfAMrM 19. Ethical Business https://youtu.be/aIgCQ9AwGxs technology Carrying out business fairly and https://youtu.be/mvSodYxzMG without damage to the environment A 20. Fair trade https://youtu.be/Rlqp1lncIrI Buy and sell products fairly. Person is https://youtu.be/C_mHkVz1n-k paid a fair price for their product 21. Launch / Re-launch https://youtu.be/Bjbydr8kUVs Promote a new product or service or https://youtu.be/rHxVcCw1F1c a changed product or service Legacy content created by Deaf Business Academy for the © Business Signs Project 2019

Business Signs Glossary – General terminology https://youtu.be/Bjbydr8kUVs 22. B2B / B2C https://youtu.be/RgtEOhSylfk Business to business sales / Business https://youtu.be/tBXXBY3TRog to customer sales https://youtu.be/hlvPOz0BJmE https://youtu.be/qIE4yRxdjMY 23. Consumer https://youtu.be/1U-TfiJjgMk Someone who uses products or https://youtu.be/BFjNNQON8g services g 24. Customer https://youtu.be/uPlV0UEakJM Someone who buys products and https://youtu.be/loVE9P3owW services g 25. Contract https://youtu.be/WljLWQl25sA a formal agreement between two https://youtu.be/6BW0KIafgKc 26. Corporate https://youtu.be/8OZThu0ldwU people or companies 27. Deal https://youtu.be/lck0v_xZuoo a large company, or a group of https://youtu.be/qDnnxzxv60M companies an agreement or arrangement made https://youtu.be/ONpW81bxun between two people or companies 0 28. Negotiate https://youtu.be/hb_fTLttxyo to have formal discussions with https://youtu.be/ONpW81bxun someone in order to reach 0 agreement 29. Unique selling point https://youtu.be/ULOhPCm3pu A company’s product or feature that https://youtu.be/ndnUXT4tOUc (USP) o makes it different from similar products 30. Scale up https://youtu.be/SkWTMnl4oqE To make a company bigger https://youtu.be/rrGj9lk8tpQ 31. Downsize https://youtu.be/HB4K1x0xaJQ To make a company smaller https://youtu.be/ix5jwg2_y30 Legacy content created by Deaf Business Academy for the © Business Signs Project 2019

Business Signs Glossary – General terminology 32. Entrepreneur https://youtu.be/PCfMUf13Bqc Someone who starts their own https://youtu.be/D5w4Q5VF1jI 33. Enterprise https://youtu.be/sjjAkqg_psI business or see’s new opportunities 34. Sustainability to make money https://youtu.be/EgVloWwHud 35. Start-up A business or organisation that will A 36. Business plan earn money 37. Business 38. Invention https://youtu.be/SENSHhVpfmQ The ability of a business to continue https://youtu.be/CuceN4NlGe 39. Innovation trading. M 40. Patent 41. Copyright https://youtu.be/LpM4aZsv--Q A new business https://youtu.be/JOIHlYhkbLM https://youtu.be/-sXm07en4Ag a detailed plan describing the future https://youtu.be/KwFduWHbV plans of a business 14 https://youtu.be/MHIqJTskjws the activity of buying and selling https://youtu.be/c-Ci-f_Duj8 https://youtu.be/nHOeCrTkZ9Q goods and services: https://youtu.be/MTjt0Rffp8A a product or a way of doing https://youtu.be/crWmiGAUWy something which has never been https://youtu.be/Nxd4fgiuGZw c made or never existed before a new idea, design, product No Video Available the legal right to be the only person https://youtu.be/CIWiHKXHQM https://youtu.be/KIepCrd5uWs or company to make or sell a product g for a particular number of years, the legal right to control the https://youtu.be/sFfs_624CuY production and selling of a book, play, film, photograph, or piece of music Legacy content created by Deaf Business Academy for the © Business Signs Project 2019

Business Signs Glossary – General terminology 42. Trademark ™ No Video Available a name or symbol on a product that https://youtu.be/9- shows it was made by a particular QCHbBYF3Q company Legacy content created by Deaf Business Academy for the © Business Signs Project 2019

Business Signs Glossary – Digital and Technology terminology Word / Phrase Link for BSL Sign(s) Plain English definition Link for BSL definition 43. A.I. No Video Available computer technology that allows something https://youtu.be/02czUoheWY to be done in a way that is similar to the way 8 a human would do it: 44. Access https://youtu.be/hfO2IEAPXUU the right or ability to look at documents and https://youtu.be/DQwAag1zYc information held in computer system or the 0 internet 45. Algorithm https://youtu.be/8fW3v0n4H7Y mathematical rules given to a computer, will https://youtu.be/ghOrU8z3nE help to calculate an answer to a problem Y 46. Anti-virus https://youtu.be/s2b_Rx33Ykk products that protect against computer https://youtu.be/FD8Fv935vkc viruses 47. Application https://youtu.be/xKpyIqnVHY8 It allows an application programme to share https://youtu.be/QULYH3NZP Programming Interface information with another programme UU (API) 48. Augmented Reality https://youtu.be/nf7s8Nc85Fs images produced by a computer and used https://youtu.be/JW2aNZNr4q together with a view of the real world s 49. Automatic (Auto) https://youtu.be/Fooz2EC0r3k an automatic machine, process, or system is https://youtu.be/W4B22u- able to operate, complete a task, or move by 2byo itself without being controlled by a person 50. Back end https://youtu.be/-zfvRr_TBj0 the part of a computer program or system https://youtu.be/5pT3jWo9of that the user does not see or use 4 51. Backup https://youtu.be/f6O8DyUM0hU a copy of information held on a computer https://youtu.be/_oaQnNIMY that is stored separately from the computer N4 52. Bandwidth https://youtu.be/TB4cYeRBOTA the amount of information that can be sent https://youtu.be/UD1jL0a-y6Y between computers, over a phone line, using Legacy content created by Deaf Business Academy for the © Business Signs Project 2019

Business Signs Glossary – Business Concepts 53. Broadband https://youtu.be/dWHMYSp0Ixk radio signals, etc. in a particular amount of https://youtu.be/b814w5waz 54. Browser https://youtu.be/g8OorNRsPqQ time: wk a system that makes it possible for many messages or large amounts of information to https://youtu.be/DoD_9T97M be sent at the same time and very quickly aY between computers or other electronic devices a computer program that makes it possible for you to read or see information on the internet 55. Cloud Based https://youtu.be/B1HU59a7F1g Files & programmes stored in a computer https://youtu.be/H-uvjDkXf8k network, especially the internet 56. Cloud computing https://youtu.be/hnfB7nWK3Rk the use of technology, services, software, etc. https://youtu.be/vb0B78XOxN on the internet rather than software and I hardware that you buy and install on your computer 57. Cloud Storage https://youtu.be/ZubJtfMcm8I a system for storing computer data in more https://youtu.be/mt9t6r480Z0 (sometimes called than one place so that it can be used by any virtual storage) computer connected to the system, for example over the internet 58. Dashboard https://youtu.be/LqDp2TZFNGY A programme that shows a summary of data https://youtu.be/GiBp-h2q1ws related to business, project or financial activity 59. Data Centre https://youtu.be/Rb5yOxIH5t8 a place where a number of computers that https://youtu.be/wa8yoO4JUI contain large amounts of information can be Q kept safely https://youtu.be/Oq57xLTIwZM 60. Data-mining https://youtu.be/MDGGweZj7kA the examination of large amounts of https://youtu.be/ep9Lod5QY_ information stored in a computer in order to E look for patterns, changes Legacy content created by Deaf Business Academy for the © Business Signs Project 2019

Business Signs Glossary – Business Concepts 61. Domain Name https://youtu.be/BbZEF4pMgS0 an internet address that belongs to a https://youtu.be/sr24ABQj90k 62. Download https://youtu.be/4CE2PeM0Zuc particular company or organization: https://youtu.be/jsTeXTPRvTw a computer program or information that has 63. Email Client https://youtu.be/JlIYVzwNhzY been or can be copied into a computer's https://youtu.be/6WRrx_bS5P memory E a computer program that sends and receives email messages: 64. Email Marketing https://youtu.be/ZIoDepLT4Bc the process of using email to advertise and sell https://youtu.be/595v421C2Q products and services U 65. Engagement https://youtu.be/nLtBYOxaD58 to interest someone in something and keep https://youtu.be/nLtBYOxaD5 them thinking about it: 8 66. Firewall https://youtu.be/rtAGv0haPf0 a computer system or program that prevents https://youtu.be/phq3wqIAGb someone from seeing or using information on 8 67. Hardware https://youtu.be/1oU_WRDqC2s a computer without permission, 68. Impressions https://youtu.be/7NDfox_4shs the physical and electronic parts of a https://youtu.be/vIcNZRwzAs4 computer or other piece of equipment, a single time that an internet advertisement is https://youtu.be/uAb_0ztWVU seen by a user: I 69. Integrated (systems) https://studio.youtube.com/vide combined programmes or systems to form a https://youtu.be/K6leULIP_c8 o/7JTgrDUFFm8/edit single thing 70. Login https://youtu.be/qIQP4cwjfqU a name that you enter in order to be able to No Video Available use a computer system 71. Network (computer) https://youtu.be/L8HrlZdsJEQ a system of computers connected together so No Video Available that they can share information 72. Network (online group) https://youtu.be/VgaCFCKoQ2Y a group of people or organizations in different No Video Available places who work together and share information Legacy content created by Deaf Business Academy for the © Business Signs Project 2019

Business Signs Glossary – Business Concepts 73. offline https://youtu.be/fxZlJxzqOio not connected to the internet or to a central No Video Available 74. Online https://youtu.be/3_-QRqUgZeE computer system available or done on the internet No Video Available 75. Performance https://youtu.be/zXCT45jwVD0 how well a computer, machine, etc. works No Video Available (computer) 76. Platform https://youtu.be/rcsSWBDFmeE computer technology that can be used with No Video Available some types of software programs 77. Portal https://youtu.be/SJ-FhyMGaoo a website that collects information on a No Video Available particular subject and has connections to other websites 78. Real-time https://youtu.be/UGHkeRnnOlU a computer system receives data and makes it No Video Available available immediately: 79. Responsive web-design https://youtu.be/XvsCDCQ7Nm0 A way of creating sites to provide the best https://youtu.be/n1V3xigvVVc viewing viewing experience across a range of devices 80. Servers https://youtu.be/r1NvnXUgyIo a central computer that controls and provides https://youtu.be/WcyWC6X2f information to other computers in a network 3k 81. Smartphone https://youtu.be/b5X_Xzf5tTI a mobile phone that has software like the https://youtu.be/b3nRfbbQcE software on a small computer, and that g 82. Software https://youtu.be/VkOh0aeoUKk connects to the internet 83. Spam https://youtu.be/QeJZcggiP5g the programs that you put into a computer to https://youtu.be/l3a7fxHXs9o make it do particular jobs emails that are sent to people who do not https://youtu.be/8APsooRDNy want them, especially advertisements Q 84. Spam filter https://youtu.be/pdV0wkxmRqI a piece of software that prevents spam from No Video Available 85. Technology https://youtu.be/7u6n0Xb4hUM reaching your inbox No Video Available new machinery and equipment that has been developed using scientific knowledge or processes Legacy content created by Deaf Business Academy for the © Business Signs Project 2019

Business Signs Glossary – Business Concepts 86. Upgrade https://youtu.be/OdwDkc2CShg to get new computers or other equipment No Video Available that is better than you had before 87. Upload https://youtu.be/QxJOo8AmNS8 to copy or move programs or information to No Video Available another computer system or the internet 88. User name https://youtu.be/t2cgVjLCjQ4 a name or other information that you enter, No Video Available usually with a password in order to use a computer system, website, etc 89. Video conference https://youtu.be/sTt7T4qF6yw a conference in which participants in different No Video Available locations are able to communicate with each other in sound and vision. 90. Virtual Learning https://youtu.be/RmRtN-iMdXM a system for learning and teaching using the No Video Available Environment (VLE) internet and special software 91. Virtual Private Network https://youtu.be/9l96qJJx0Fw a system for employees in different places to No Video Available (VPN) use its organization's private network over the internet: Legacy content created by Deaf Business Academy for the © Business Signs Project 2019

Business Signs Glossary – Business Concepts Word / Phrase Link for BSL Sign(s) Plain English definition Link for BSL definition 1. In-kind https://youtu.be/4-O2-48_vBA Giving something such as opportunities, https://youtu.be/b3hT8BuVH0I items, advertising or other non-money items https://youtu.be/hY_f2tM7qGA 2. Crowd Funding https://youtu.be/Kj8xSdqH-ic as a way of support or saying thank you. the practice of getting a large number of https://youtu.be/5PnbAceqDsE 3. Kick-start https://youtu.be/RWqVc3EJQ8Y people to each give small amounts of money https://youtu.be/l6we0s5eJBg 4. Industry https://youtu.be/c7QT2j7DEf8 in order to provide the finance for a business https://youtu.be/pqofOTwxb2k project, typically using the internet https://youtu.be/UOyKlC0HVOI 5. Innovations https://youtu.be/f3IvtWB7Ftk to make something start to happen, happen https://youtu.be/Hfj9UP3uc3o more quickly, or improve https://youtu.be/fjYvj186fFg 6. Knowledge https://youtu.be/Z1BCjijiz9Y the people and activities involved in one type https://youtu.be/qGIPq1ESEVQ Transfer of business that produces goods or offers services: 7. Intellectual https://youtu.be/fmMFU89yoxA Property 1) a new idea, design, product, etc 2) the development of new products, 8. Franchise https://youtu.be/Hzr4eDxQ4JY designs, or ideas 9. Positioning https://youtu.be/JK2k7pKlX60 When companies work with universities to use their knowledge and research to develop products for the company. someone's idea, invention, etc. that can be protected by law from being copied by someone else: a right to sell a company's products in a particular area using the company's name the way that customers think about, or the way that a company wants customers to think about, a product in relation to similar products or to competitors' products Legacy content created by Deaf Business Academy for the © Business Signs Project 2019

Business Signs Glossary – Business Concepts 10. Mission https://youtu.be/TvgA34TrJqs the result that a company or an organization https://youtu.be/cD5-Xaew49c is trying to achieve through its plans or actions 11. Vision https://youtu.be/fTgcczAO004 the ability to imagine how something could https://youtu.be/4udixuGsSis develop in the future, or the ideas that come from imagining in this way 12. E-Commerce https://youtu.be/miTP1OCCbJ8 the buying and selling of goods and services https://youtu.be/ZTkYaYfeCB4 over the internet 13. Conflict of https://youtu.be/LzRviHcQZeY a situation in which someone cannot make a https://youtu.be/VKtma8hb8Hw interest fair decision because they will be personally affected by the result 14. Organisational https://youtu.be/GMC5gplkHyc the attitudes and agreed ways of working https://youtu.be/hUhDvXAY37c culture shared by the employees of a company or organization 15. benchmarking https://youtu.be/AhLPS_Yy914 the use of something as a standard in order to https://youtu.be/D4ciE4tUYc0 improve your own work, products, or processes 16. Corporate https://youtu.be/hhQ6namI_n8 the idea that a company should be interested https://youtu.be/kJDaB9RNo7M Social in and willing to help society and the responsibility environment (CSR) 17. Core https://youtu.be/W_Z_pNeotNw something that a company does very well and https://youtu.be/7BypHIC7szs competencies that makes it better than other companies 18. Prototyping https://youtu.be/_3yXT_wKoHM the activity of making basic models or designs https://youtu.be/I_unbdLdiYE for a machine or other industrial product 19. Due diligence https://youtu.be/ZL90D3NNQn4 the action that is considered reasonable for https://youtu.be/RQMlGcpNDhc people to take in order to keep themselves or others and their property safe 20. Competitive https://youtu.be/ADi6jMEj9l0 the conditions that make a business more https://youtu.be/XEOeU-rKN8A advantage successful than the businesses it is competing with, or a particular thing that makes it more successful Legacy content created by Deaf Business Academy for the © Business Signs Project 2019

Business Signs Glossary – Business Concepts 21. Best Practice https://youtu.be/qW9qb0T29pg a working method . that is officially accepted https://youtu.be/PG2gAk7KEkw as being the best to use in a particular business or industry, 22. Concept https://youtu.be/lAFHjjF6NAw an idea, theory, etc. about a particular https://youtu.be/DcgGH1TgYs4 subject, new product or a way to sell a product: 23. Founder https://youtu.be/spLVhTDwpYg someone who starts a new business, https://youtu.be/uBp3qoiNGwY organization 24. Co-Founder https://youtu.be/J3XC-X4pZjA to start an organization together with https://youtu.be/V1OzTuCm68c someone else 25. Restructure https://youtu.be/qyFxppS_4NQ to organize a company, business, or system in https://youtu.be/3n8pstqPzyY a new way to make it operate more effectively 26. Board of https://youtu.be/kthEJafPa2M a group of people who are responsible for https://youtu.be/cHjE2MiqE14 Trustees making rules and financial decisions on behalf of a not-for-profit organization 27. Firefighting https://youtu.be/WdfoxfFaKg4 the time and effort that someone uses to deal https://youtu.be/A08h40HQLGE with problems within a company or organization that need attention immediately 28. Risk https://youtu.be/RVKVdV-l2T4 the activity of calculating and reducing risk, so https://youtu.be/jmjQX4UHGIg Management that an organization does not fail or lose money 29. Back office https://youtu.be/QBOD9GuWgTc the part of a company that does not deal https://youtu.be/OVFT9YTYFOk directly with customers 30. Buy-in https://youtu.be/4D91VM1K9Mk support for an idea or plan https://youtu.be/KyBG-PQWn54 31. Invest https://youtu.be/zxXU0-TWTwA to put money, effort, time, etc. into https://youtu.be/2WSQP5YwYew something in order to improve it or get an advantage 32. Acting (job or https://youtu.be/YtPKUHnfHls doing a job for a short time while the person https://youtu.be/gVOu1p0U-fM role) who usually does that job is not there 33. Bottom line https://youtu.be/u60rV1fLWbU the most important fact in a situation https://youtu.be/npk_o1wM-DQ Legacy content created by Deaf Business Academy for the © Business Signs Project 2019

Business Signs Glossary – Business Concepts 34. Creative https://youtu.be/ZxSeriq1KeA recording financial information about a https://youtu.be/ArZZ0xjgEYI Accounting https://youtu.be/VtoI9RwgJJw company, etc. which but make the company https://youtu.be/FUgIavXuft8 seem more successful than it really is: 35. Business an organization that helps people to start new incubator companies Legacy content created by Deaf Business Academy for the © Business Signs Project 2019

Business Signs Glossary – Sales & Marketing terminology Word / Phrase Link Description Link 1. Sales https://youtu.be/B75sSe9I5yA The actions of selling a product or service https://youtu.be/B2USIEecgwc 2. Target audience https://youtu.be/EtBQ2rG83g8 the particular group of people to which an https://youtu.be/8rzAg4Ho3tk advertisement, a product, a website or a television or radio programme is directed 3. Marketing https://youtu.be/8iFYQHl4etg communication that involves finding out https://youtu.be/t2L7vc5EG30 what customers want, using that information to design products and services, and selling them effectively: 4. Marketing Campaign https://youtu.be/cwP1CgHnW_Y devising clever marketing strategies to https://youtu.be/c9chkW-SjOw reach specific customers. 5. Blogging/ https://youtu.be/PstPuZp5Neg The activity of writing or filming regular https://youtu.be/6aAN9qhFZ6E episodes on the internet 6. Vlogging https://youtu.be/C40xRyz9_vo No Video Available 7. Sales Funnel (Process) https://youtu.be/S3vAYR8U_00 The buying process that companies lead https://youtu.be/aNuiB1X3zi8 customers through when purchasing products. 8. Bounce No Video Available an email that you send bounces or is https://youtu.be/j7IKD_IyjCQ bounced, it is returned to you because the address is wrong or there is a computer problem 9. Bounce rate https://youtu.be/04oSd_O1cVM How many emails fail to arrive to the https://youtu.be/nb5Z3hdqQdk recipient during an email campaign 10. Customer persona https://youtu.be/dM7S5tqa5KQ fictional, generalized representations of https://youtu.be/qoygLyIU1wc your ideal customers. Personas help us all -- in marketing, sales, product, and services Legacy content created by Deaf Business Academy for the © Business Signs Project 2019

Business Signs Glossary – Sales & Marketing Terminology 11. Call to action https://youtu.be/0-bMG2WT5JA is an instruction to the audience designed https://youtu.be/CEGEU4N2TSU to get an immediate response, using words like \"call now\", \"find out more\" or \"visit a store today\". 12. Click rate https://youtu.be/HEzMN6rGfvw the number of people who click on an https://youtu.be/Dk3fURVMj7Y (Click-through rate) advertisement on a website to go to another website 13. Content https://youtu.be/bNUEpUrKuYw Information contained on a website or https://youtu.be/YD6-FniipoU other online material 14. Content Management https://youtu.be/1cbKzgiS7MA A computer application that allows https://youtu.be/YeRVGgqM4Sg System (CMS) generation of online content, multiple users and web-based publishing. (Example: WordPress) 15. Conversion rate https://youtu.be/WlnFUFOkN_Q the number of sales compared to the https://youtu.be/M0AqAqiIzF4 number of people who contacted / reached through advertising 16. Customer Relationship https://youtu.be/zKYPwqfXLzI Computer software that helps to manage https://youtu.be/PxE3qeSCcSo Manager (CRM) and monitor customer correspondence (Example: Mailchimp) 17. Engagement rate https://youtu.be/6f3y70lsySk A measure of the level of engagement https://youtu.be/b1RJwCBQM0U that a piece of content receives from an audience. It shows how much people interact with the content. 18. Social Media https://youtu.be/7WD3mndG3CE websites and computer programs that https://youtu.be/4Zsh8tSFggo allow people to communicate and share information on the internet using a computer or mobile phone: 19. Marketing channels https://youtu.be/A31SI9Gs_qc one of the methods that are used for https://youtu.be/wmwcTvGEbN4 selling a company's products or services 20. Hashtag marketing https://youtu.be/XHZaxyf7Twc Hashtag is the way of tagging brands, https://youtu.be/75TGgQJCDVM people and businesses in the online social communities Legacy content created by Deaf Business Academy for the © Business Signs Project 2019

Business Signs Glossary – Sales & Marketing Terminology 21. Infographic https://youtu.be/OK2zEWc_55Q Information Displayed visually using https://youtu.be/iOMMen1BOyc pictures, shapes and colours 22. Keyword https://youtu.be/1UyYF6_-cus a word that you type into a computer, for https://youtu.be/lbIYvO_ozFY example when you are using the internet, so that the computer will find information that contains that word 23. Keyword marketing https://youtu.be/jhleu0fyh7U For search engine optimization https://youtu.be/DepD-j8atr4 professionals, keyword marketing involves achieving top placement in the actual search listings themselves. 24. Landing Page https://youtu.be/VVOqMA4oOCg the first page that you come to when you https://youtu.be/dYCbBvEdwH0 go to a website, especially after using a link in an advertisement 25. Lead https://youtu.be/v6QQOkZIPDk a piece of information that allows https://youtu.be/kbYlELrsdHY customers to be found 26. Marketing Automation No Video Available Marketing automation refers to https://youtu.be/xXlnE0xq4O8 technologies designed for effectively use of multiple channels online and automate repetitive tasks. 27. Offer https://youtu.be/0KKvjI15TS8 to provide or supply a product or service: https://youtu.be/Vnl_OYkNY6U 28. URL https://youtu.be/oDyWc7xZhwU A website address https://youtu.be/QyYOBT3tQ0I 29. Incentivise https://youtu.be/s-0DaCYlsYE to make someone want to do something, https://youtu.be/oDmk7mutQHQ 30. Organic growth https://youtu.be/mDsxiEbr0bE such as to buy something or to do work, https://youtu.be/BnbBVuW05BY 31. Upselling https://youtu.be/r4y1WHZ8B3I especially by offering prizes or rewards https://youtu.be/Tuo8cEonuvc the increase in a company's sales and profits that is a result of developing its own business activities the practice of offering other or better goods or services to a customer who is already buying something Legacy content created by Deaf Business Academy for the © Business Signs Project 2019

Business Signs Glossary – Sales & Marketing Terminology 32. Visibility https://youtu.be/F8oZsQa_NzU How much people see or know about a https://youtu.be/WPca-J8Lxps company, product or service 33. Cross-channel https://youtu.be/4850_7K19N8 Advertise using multiple platforms https://youtu.be/iizYAct0TtA marketing including: e-mails, letters, web pages, social media or other sources. 34. Viral https://youtu.be/qM0iTVW76ZM spreading or becoming popular very https://youtu.be/tckmgfM6gFs quickly through communication from one person to another, especially on the internet 35. Conversion https://youtu.be/20rMj_ZgQQw Part of the sales process when a non- https://youtu.be/AfGkrHZxD88 customer becomes a customer by agreeing to buy your service or product 36. Traffic https://youtu.be/68xKf1BwPSo the number of people buying goods or https://youtu.be/Iw_6SUun02s using a service at a particular time 37. Web-based https://youtu.be/TugVV3Sdqh0 Companies or services that can only be https://youtu.be/000Ria7gJwc accessed using the internet 38. Digital marketing https://youtu.be/M8BxVJC1yu0 Using social media and the internet to https://youtu.be/V9YMOtFJpDI advertise 39. Lead magnet https://youtu.be/TJ2IMdHwB1g An offer to potential buyers in exchange https://youtu.be/7BKmxFEJaOk for their email address, or other contact information. 40. Promotion (Special https://youtu.be/K40fBgYjkpo a reduction in the usual price of https://youtu.be/6qtBQxRRTQw offers) something, usually just for a short period of time 41. Market No Video Available https://youtu.be/yOg060HQSy4 42. Market (a) https://youtu.be/KAV-6ZRQgMU a particular group of people, or people in https://youtu.be/u7ukUCxs4kc 43. Market (b) https://youtu.be/JWYEK3_fH18 a particular place who buy or might buy https://youtu.be/RN7HbhdeQIU something (example: there is a growing market of young people in business) the demand for a product or service or the number of potential buyers (example: there is a market for smartphones) Legacy content created by Deaf Business Academy for the © Business Signs Project 2019

Business Signs Glossary – Sales & Marketing Terminology 44. Market (c) https://youtu.be/5LwRtt7F8xA A business activity of buying or selling a https://youtu.be/Jz96C149G_g particular product or service (example: the telecoms market) 45. Market analysis https://youtu.be/bHz-nQI-_R8 the activity of collecting and examining https://youtu.be/ApoJyzJUouA information about a particular customer group 46. Consumer analysis https://youtu.be/bXjo9XXT0-k The process of analysing who your target https://youtu.be/5sTEX3azCx8 customers are to better understand what your customers want 47. Buyers https://youtu.be/FNeh9mMrAfw The person who decides what a company https://youtu.be/rttZSgZalFI will buy 48. Point of purchase https://youtu.be/Mu8eb7qrtBg Part of the sales process where the https://youtu.be/vqf-iYz7mT0 customer agrees to buy a product or service 49. Value https://youtu.be/YwL8gS5m6b4 How useful something is https://youtu.be/MVT31tKsEPs 50. Marketeer A person who works in marketing https://youtu.be/eQ_gXI7fkBY Legacy content created by Deaf Business Academy for the © Business Signs Project 2019