AJNT 2022

04 06 HOM BRE FRESH M EX Graphic design Art direction Logo identity design Formatting Production Graphic design Production 08 10 PAGE LAYOUTS YON DE R Graphic design Layout design Graphic design Art direction Logo identity design Vehicle design 12 14 SH I NY GIANT BADLUCK.CC Graphic design Logo identity design Illustration Packaging design Graphic design Logo identity design 16 Photography OVE RHYPE 18 Graphic design LOGO ARCH IVE Logo identity design Illustration Graphic design Logo identity design

When designing the Hombre logo I combined a retro barbershop style with a classic Mexican feel. I used gold throughout the brand along with a custom Lucha Libre inspired font and vintage stamp shape to finish the logo. The client planned to use the logo on everything from the shop windows to spray bottles and container lids which meant the main priority was scalability and readability.



FreshMex has been one of my favourite clients to work with over the years. I have designed, printed and installed everything from beer mats and menus to wall graphics and shop signage.







The brief for Yonder was to create an adventure brand that was timeless and bold whilst maintaining a sense of class. I brought in contour lines to add texture and enhance the theme of adventure and discovery.

The brand colours are inspired by the clothing worn by hill walkers and hunters. Orange is used so that those wearing it are easily seen and located. I therefore used this colour in my design to mirror this idea; seeking adventure whilst standing out and remaining safe.

Shiny Giant is a fictional brand I had a lot of fun creating. I had always wanted to design for a beer company, so I set myself the challenge. The brand name was produced using the first result on a random word generator. I began mind mapping ideas associated with the words “Shiny Giant”, this being the result.



I started working on Badluck Cycle Club at the start of lockdown in 2020. I fell back in love with cycling, and with that identified a gap in the market for cycling inspired streetwear. My aim was to create an alternative and quirky brand, whilst remaining both functional and breathable.





The client wanted to upgrade the look of their brand to reflect what they had grown into. As they sold limited edition shoes and clothing, I used a font that is deeply embedded in streetwear culture and paired it with a logo mark that was inspired by a “no entry” sign to symbolize the exclusivity of the store.